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tv   Bloomberg West  Bloomberg  March 7, 2015 4:00am-5:01am EST

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[captioning made possible by bloomberg television] >> from poor 3 in sfom, welcome to bloom brg west. where with we focus on technology and the future of business. we bripping you the best of west. to our top story one of the biggest events. among those in attendance, f.c.c. tom wheeler who flew to barcelona just days after the landmark decision to subject the internet to more regulation. brad stone caught up with the chairman. >> it was interesting, how
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interested everybody is to learn exactly what the rules are about and how we structured them in such a way that they're built on the mobile model. we built them around what has worked for the last 22 years in terms of regulating the wireless industry in the united states. so that we could make sure that there was adequate investment that would continue to come as a result of the fact that there is no rate regulation, no tariffing, and those tra degreesal kinds of monopoly regulation that you've heard so much about during the debate. so the feeling that i'm getting here is they're saying, as i understand it better and it's significant. sprint has come out and say they support it, t-mobile has said they'll continue investing under this. google fiber has said even though we are now a title 2 common carrier we will continue to investigate the small
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wireless carriers have said this is something we can live with. on and on. there has been a list of people who have said well, the more we guest past the rhetoric and the more we get toward really what's going on here, then perhaps this is something we can take. >> will the road ahead be that easy? should we expect litigation similar to what we saw in 2010? >> the big dogs have promised that they're going to litigate. one of the funny things is everybody talks about the 317 page order. the rules actually take up 8 pages. and the other 309 pages are the explanation which in many cases is talking to the court because we know that the big dogs are going to take this to court. >> i'm interested in your personal journey to net neutrality. you were a lobbyist for many
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years. what was the epiphany for you that brought about the ruling? >> it was longber that. i've been a proponent of open networks before the words in the neutrality was invented because everybody talks to me. what they also leave out is former entrepreneur who started half a dozen companies, former venture capitalist who understood the importance of open internet. and access to networks. and so i walked into this job being a strong proponent of open networks. >> did the very public statement by the obama administration last year play a role? >> we had been going through a whole process. i had proposed in february of -- a set of rules that took a slightly different approach using what's called section 706 but also asked the question about, should we use title 2? and between that period in
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february and -- or may to the middle of summer, i met with a whole bunch of consumers and innovators and investors who all said there's a real problem in the approach you are looking at. >> brad stone with f.c.c. chairman tom wheelers. he also spoke with at&t's glenn. morey. >> our vision is about everything that's connected. the industrial internet of things. businesses wanting to be better more productive. here you've got the car business which to us is one of the greatest opportunities. we see the car as the next great device in our lives. and we announced in third quarter we're going to connect 50% of the cars in the united states this year. so here at the show we've got a few of our partners with us. what it is is putting lt in the vehicle, utilizing that to make the car a safer, better place.
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it's about getting v-v, vehicle to vehicle, so they can talk to each other, vehicle to infrastructure. i can go on and on. >> why is at&t's network better suited for this market? >> we have a phenomenal networks. but this is more about the platforms you build around i.o.t. and what's important is we started on this journey a long time ago. we were early, we invested early, built platforms that allow us to be better partners than anybody else in the world. and i'm really excited about where we are. i'm excited about the partnerships we have. and yes we are leading significantly. >> so fmp cc chairman tom wheeler is here with us today in barcelona. last week the f.c.c., new network neutrality roles that might govern wireless. what do you say to tom today? >> it's tough to react to them at this pount. we haven't seen the order yet.
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we know what's come out. the order is supposed to come out in the next couple of weeks and i think we'll react to that once we see it. at&t has said clearly what our position is and we are pro net neutrality. the question is how and how you govern that. so we'll see what happens. we'll see what the order looks like. but at this point we're optimistic that we can make it work. >> google is one of your big partners. i was talking yesterday, google executive, who talked about perhaps introducing a google wireless network, a google branded net work. would that be competition for at&t? >> sure. obviously it depends on what he is going to do. i don't know all the details about what they're going to do. i think the key here is that customers deserve choice. so if they come in and google wants to come in, that's great. obviously we are a partner with them. but one of the things we have in our world of wireless is a
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lot of frenemieses. a lot of partners we also compete with. and that's perfectly fine. but we'll see what they're working on and talk to them and we'll see where that goes. >> i'm hearing the term 5-g more at this b year's event. i was just getting used to 4-g. what does 5-g bring to customers? >> 4-g is great. lp is phenomenal. but what you're hearing is that 5 g is coming. one of the things that we're hearing a lot is a real concern around we've got to do more for internet of things. we're talking about cars connected home everything. and what we know 5 g will bring is faster speeds and all that we also believe it's going to be a network that also has a layer built for i.o.t. which means lower power, longer battery life.
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so i'm actually very excited about it. 4 g is here for a while. 5 g is further out. i think we've got all the capabilities that we need but it's deciding to start to see what is coming next. >> do you worry that the new rules make companies want to invest -- >> at&t has been pretty clear about our stance. we put out a big blog that talked about some of those things and i think depending on what that order says we'll see what it says and then we'll react to it. >> that was the very excited at&t mobility ceo. we'll be back with some of the gadgets.
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>> this is the best of bloomberg west. blackberry samsung, just a few of the companies showing off new cell phones. comes at crurble times for each of these companies. samsung, trying to keep a foothold in asia as phones are skyrocketing in china. are new gadgets enough? i put that question to crawford. >> at the end of the day it's about iconic. and that's really where everyone is headed do of i have the iconic product that's going to oot tract that next generation user or attract someone off one platform to another platform. that's clearly what they're trying to do here. >> so let's get to specifics of the specifics. are consumers anywhere picking
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phones based on the quality of the picture or is that something that the salesperson does in the store or happens with an online review? >> by and large it's socialized. by and large you're at a bar and someone takes a photo and someone says that's a nice photo. when you do a survie you find that in the top five features people are looking for you do see image or quality of screen in those kinds of features. but to your point it's not like it was in pmp c's where people would study. it's a much more social technology. that's a great picture, hmm, what kind of phone was that? that's how it tends to get socialized. >> so samsung talking about an edge phone that's got an image on the side. this is the third time they've announced this device. >> at least the second. >> they announced it at ces at press conference last summer in
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new york. they're announcing it today. at some point could we say it's announced? >> hithes here. >> but does that matter? it looks different. is that the kind of thing that could actually drive sales to your point that is a social thing that people see out? >> i think that it's the start of a trend. we actually believe that by 2020 a fairly significant percent of smart phones will be using multiple surfaces. there's a product that is the srgd generation that uses a display on the front and on the back a kindle display. so they're using multiple sides for notifications and for reading. we think that the edge and the back are blank space and they're space that can be used. so while people may think that the edge is a little bit silly or a little bit kitschy today, i actually think it's the start of a trend and i think you'll see people experimenting. >> so that suggests to me that the way that people buy phones
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is changes. in this country the way people will buy phones is they'll make a decision about platform, android or i phone, and then go to a store to make the choice. is that the way it happens in the rest of the world? >> it is. in many ways it's a little bit less about the individual platform but that certainly plays in in terms of the number of aps you can get access to. but it also plays into another important feature which is cost. in my role we do business in 60 countries there's a reason why android has such a huge market share around the world. and that is that they're able to reach these low end points. >> because they're giving away the software. >> that's why you see google soft moving in that direction. >> so trying to find a way in there here's what he had to say at the world congress.
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i want to make sure that everything is agnostic. if you look at blackberry it's nitched. it's limited. i want to be able to serve in a higher spectrum. >> a cheaper phone. you know i like john when a lot personally and it seems like they've got a better direction. going cheap and going broad. >> again, i would argue that his first sentence is the one i agree with the most which is transitioning into a software and services company. when you look at the devices they're trying to go low end, trying to attract new users but i think you give the people what you want. they have loyal base of customers. and more secure messaging for example. >> research offered crawford
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dell pratt one of the phones introduced was the zte grand 3. forget thumb prints. it can see the whites of your eyes to verify your identity. i spoke with the technology. >> simply looking at your device we're able to use this selfie camera to look at the whites of your eye, and transform that into a key that logs you in making your life more convenient, more secure, yet very private. >> fascinating. the whites of the eye. most of these devices scan the iris? >> the eye is a beautiful biometric. it's got a lot of i want resting features. what we're able to do is be software so we can use the selfie camera and see the whithes. the other cameras take special hardware and there are no devices that have that so they all have selfie cameras so that's great for us. >> is the selfie camera a term
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of art? i thought it was a forward facing camera. >> selfie camera sounds a lot more fun. >> it certainly does. what are the requirements of that selfie camera? is that part of the evolution that's made this possible wouldn't have been before? >> sure. cameras have gotten better and better. the word of the year in 2013 was selfie. so as the phone manufacturer, we love to take pictures. they're putting beautiful cameras on the front facing as well as the back. so they're now 5- mega pixles. which allows us to operate and still be able to see enough resolution. >> and of course that's 99.9999. these are metrics the kind of metrics that first came out in the power industry where they wanted to have reliability to many 9's. what is the bare minimum that
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you think is necessary of success in terms of the 9's or whatever? >> sure. we typically see three levels of accuracy that people want. one is simply 99 p 9. the other is 99.99. the other is 0.002%. flip that around 99.998. so different levels of sensitivity. but generally four 9's are sufficient. >> we'll be right back with details with the looming war over mobile map.
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>> this is the best of bloomberg west. uber valued at more than $40 billion, is buying da carta. this is a big deal perhaps signaling an arms race in the
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world of mapping. uber said, a lot of the function gnat that makes the aps so reliable is based on map technology. will they be able to fibe tune products and services that rely on aps? uber once relied solely on google map said it will utilize a blend of technologies. but this is the first acquisition they've ever publicly disclosed. it's made other smaller purchases. i talked to the managing director of prewill you advisers. he says this is a big deal. >> i think what's really happened is google map are ten years old. as they came out they developed a great property and everyone went to them by default. but i think as the business needs, especially big companies that want to dominate their space, what they're finding is that relying on the google map interface and property -- which is essentially designed as a
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consumer super face -- doesn't meet their needs as enterprises. so this may be the start of a trend you're going to see. >> regarding those. talk to me about -- ten years ago, the dominant forces in the world of mapping, there were companies like garmen and tom tom, there were mapping companies like magellan and a few others. it is interesting that these are happening away from what was the cutting edge ten years ago. >> and i think there are a couple things that go into that. one is the map themselves. the digital map have become easier to collect. and you have things like open street map that are starting to drive that. and technologies like you saw where you have mobile devices starting to collect map data. so that's changed. the other thing about map technology is that some of the technologies that are sort of under the covers there are not very sexy not very glamorous, hard to build and very hard to
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differentiate yourself positively on. for instance, routing you can have a routing thing that sends you the right way 99 times but you'll remember the one time it didn't. so it's very hard to different shate the positive but very hard to build. i think when you see things like uber going out and buying da carta it's a great degree of buying proven technology and getting to the market much sooner and having a technology that they can customize for their needs. that's the key thing more than cost, more than money. >> it's interesting that these two companies, which were business partners in the early days and in later days investors where google made a big investment really seem like they're setting up to be direct competitors. >> they may be. and you hear a lot about that. i think on the mapping side when uber started they started using google map. it's a great property. it works well. but they've gone along with
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what they see how precisely they tune their algorithms to dispatch drivers to find customers to do things like uber pool. what they found is they couldn't do that on a consumer focused app like google map. so it appears what they're going to do is take that inside and put big effort and develop competitive advantage. it potented out to me ups has people working on routing algorithms. so for people this is big stuff. this is where you're different from anyone else. i think that is the move. now, that's what uber wants. but i think you can extend that to big players who look around and say we want to do search different. we want a different look. we want something different that's really tuned to our business model. and that's where you'll see those companies starting to make investments in geospatial and mapping technologies. >> there also seems to be a
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trend. to paraphrase public enemy is this fear of a google planet? all of these companies thinking i don't want to build my business where i'm dependent on google and i wake up one day and watch and see they're competing with me. >> and i think that one part is that. and certainly google's been pretty aggressive getting into from the travel business and you're using google map, you scratch your head. but i also think the other part that's really important is google has done such a great job on map because they were the first ones to understand that map were not just pushing data to the user it's also about collecting date oo, about where the user is, how they're going, what traffic conditions are. and that data becomes key to tuning whether it's your search or routing agga rhythms. and google gets that data. but if you're using map you're
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not. so that's one of the things they'll benefit from is capture that data. >> this notion that the user is providing data to the company, that google is tracking where you're going. is what you're saying uber wants to track where i'm going and twitter wants to track where i'm tweeting and apple wants to know where i'm shopping on some levels to understand that user data and control over that data is really what this is about? >> i think that's a key part of it. and again it may not be that they particularly want to know where you're going. my life is less interesting than that. but in aggregate super important stuff where people are where they're moving. and one of the big industries you see growing is understanding of this user context and one of the key signals is location. so that ability to access that user location is a huge asset and i think more companies are going to want to own that themselves. >> we'll be right back talking
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about two of the hottest, snap chat and stripes. right after this.
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>> you're watching the best of bloomberg west. here's a look at the stories that made headlines. apple delaying production of their larger inscreen. production of the big ipad is now scheduled to start in september. apple's been dealing with delays involved with the supply of display panels. research team led by microsoft cofounder paul allen has found the wreckage of a massive japanese world war ii battle ship. it is considered one of the most technologically advanced
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ships in that war sunk off the co-of the philippines by u.s. forces in october 1944 in the run-up to the battle of the leachie gulf. they've been searching for this ship for eight years. and there are a lot of ways to pay. i can swipe with square, click with scripe, wave with apple pay. how many of these options do consumers need? what this all means as the managing director, an investor in both stripe and snap chat. >> think about how payments used to be. it was much more complex process before stripe really arrived. today any developer that opens up a website and decides to sell, payments is merely an api call so they be embed payments. >> so it used to be when someone would start a website, drug store.com. you would have to build an
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infrastructure to figure out how am i going to recognize the numbers that are going to come in? how am i going to verify those numbers? how am i going to suck the payment out of that account? how can i tell the consumer that the payment's been accepted? >> that's right. and wait for weeks of approval to get in business. today you create your website and within minutes you're able to accept payments. >> the interweb, which is a series of tubes is at least 15 years old where you've had e commerce web sites. let's call it 20. amzone is about 20 years old now. is it really the entire time there hasn't been an a.p.i. for that? >> absolutely not. it completely -- in today's world it looks like a broken stack. visa and mastercard serve a function. when you think about the imchange >> a broken stack. lots of crumby technology that doesn't fit well together
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stacked on top of each other. >> absolutely. they're handling risk they're handling flawed. today with everybody on line you have to rethink the payment stack from the ground up. how do you think about fraud, the identity of the users? and therefore, a new contemporary stack that emerges and aut mates a lot of that for you. that's really what stripe duss. >> in other words, in an era in which people are sharing all the names of their kids on facebook and they're tweeting out their both their thoughts and location and maybe when their birthday is on a regular basis, that suddenly the old rules rather than adapting need to be completely thrown out we have to have a new technology? >> absolutely. when you think about the purchasing experience today, what a lot of your social media types, a lot of what e commerce is about -- in the early days you go to the store, pick what
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you want to buy, then click that takes you to a payment page. today you want to be able to see a product catches your eye in a twitter stream or your facebook stream that your friend is recommending and you want to buy right there. that's what this is doing. it's the idea of payment is getting embedded in the concept of the product itself anywhere on the web. >> so evaluation wise i wouldn't understand why stripe would seem like the kind of company adjacent to a lot of money where they can get the money on a massive scale but not talking just about valuations but about oversharing. you're invested in snap chat a fascinating company, basically free revenue which has achieved -- what round did you invest? >> pretty early. >> and this is now becoming an enormously successful service. it's also free. it's achieved an incredible valuation not unlike stripe and some other companies. to what do you attribute that
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valuation? >> i think it's really hard to create a large communities of people around communication. you think when you think about what facebook did with what sap did where there's hundreds of millions of people using that product on a monthly basis that's a really rare occurrence. and what snap chat's been able to do is create a new communication, added on, now added on discover and all these products. it's a new way to communicate that users want to use in their too long chest. >> is there a -- tool chest. >> z there a business mod lt? you sell a dollar for 50 cents there's not a business. >> thereby be a business model for sure. you have to be cognizant of the fact that this is a 3-year-old company. it's gone from 0-a couple hundred people. but the growth is so stunning that it's not hard to understand that when you're
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doing this the kind of things that happen is experimenting with as you'll be able to scale revenue exceptionally fast and that's why valuations are justified. >> the best of bloomberg west will be right back. we'll be talking about space and a mysterious explosion of the secret satellite. we'll talk about that when we come back.
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>> this is the best of bloomberg west. space is full of mysteries including this one. an aging defense satellite mysteriously exploded in orbit last month. what happened? power failure? space junk? investigators aren't telling us.
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>> the national reconnaissance office is like the secret version of nasa. so the u.s. actually has two space programs. there's the public one nasa, the space shuttle apollo all that kind of stuff. another space agency that builds secret satellites. they build classified reconnaissance satellites for themselves and serve the dia cia, national geospatial intelligence and the nsa. >> so the satellite that blew up a few weeks ago space debris heading towards the earth. nerds with telescope saw it. what happened in early february, an air force satellite defense meteorological satellite program flight number 13, launched in 1995, and in early february something happened to it and it looks like it exploded. and this was seen by an amateur astronomer in the curment.
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basically with a pair of binoculars. saying i think this thing blew up. about 20 days later, i think the air force finally fessed up and confirmed that this thing had indeed exploded. not really sure why. nobody's really saying if anybody knows at all. but it's actually not the first time that one of these space cravert had blown up. there was another one an earier one that something similar heabd end to in 2004. >> the existence of this secret program was a secret for a long time and then it wasn't. >> yeah. the n.r.o. was begun in 1960 when we first started building satellites and wanted to do it in secret. it was a compromise between the air force and cia fighting over who would control secret intelligence assets in the space. so it wud formed and existed for 30 years as a black agency. in other words, the existence
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of the agency itself was a secret. and that was true until 1992. if you were in the air force in the 1980s and worked on spy satellites you said the word in public you would be breaking the law. to this day most everything that they do is secret but the fact of the existence of the agency is no longer a secret. >> and the speculation is the technology is much more advanced than nasa but the size of the program is interesting. here's a quote from one of the generals who ran the organization up until recently. specifically what he talked about is sort of the size of this agency. they're undertaking probably the most aggressive launch scheduled that this organization has taken in the last 25 years. and there are a number of satellites that will go into orbit in the next year and the year-and-a-half. so these guys are not only launching satellites but they're launching at a much more aggressive space. >> absolutely.
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historicically it's had the largest budget of all the intelligence agencies. that's no longer true. the cia's budget has eclipsed them because it's very expensive to put things in space. but it seems there are a number of new programs that have been going up in the last few years they're trying to put up looking forward there's a new generation of synthetic imaging satellites called taupe as. they're trying to build a new generation of photo imaging satellites. and of course they're also building and expanding the signals intelligence satellites that the snmplet s.a. uses to vacuum up electronic signals. >> so what you're doing on your phone is that the thing they're sucking up? >> to a certain extent. the nsa does a lot of its sensor collection over fiber optic cables. so that's really where the bulk of the internet is in fiber optic cables moving across the
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continent and under the seas. but they have dedicated space craft for doing signals intelligence sthrice. and what they'll do that for is phones in the middle east for example would be a big thing that they would want to collect the signt. also military communications. so the nsa doesn't just spy on normal people. they do that as well but obviously there are other foreign governments military is a big target. >> a lot of private industries probably benefit from this spending. >> yeah. absolutely. and thgs another thing that's a little bit odd about the nro. something like 95% is made out of contractors at places like lockheed boeing. so that's another thing when we're talking about civilian space agencies is the n.r.o. even itself? >> trevor payingle. we'll be right back talking about sony's push into virtual reality. next.
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>> game developers conference was in town this past week. it's a big deal and the big topic was virtual reality. sony is showing everyone they are the vr player. they just revealed the proto type. they said they want to release this in the first half of 2016. i spoke with the guy who runs this unit for sony dr. richard marks. >> we have a new headset. it's got new specificications much better than the old one. we also announced the release in the first half of next year. >> how is it better than the older? >> it goes up to 120 frames per
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second which is double than we had before. it has a new panel instead of lcd. >> faster? better? >> just much nicer on your eyes actually. a little wider field of view. ering nomics are better. so a lot of improvements. >> what are you finding? tell me about your expertise and why your degree in rocket science has you working in virtual reality. >> well, arrow astro engineering basically systems engineering and games are all about complex systems. there's hardware and software components. so it translates pretty well even though it doesn't seem. >> what are the principle challenges? >> kind of at stanford jerry has written a lot about virtual reality. he thinks that games are not the best use of the technology. that you just get exhausted by the bombardment of the 3-d ex peerment that it provides.
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obviously you think differently. >> when you're in virtual reality it feels like you're somewhere else. the more realistic the place is the less you are overwhelmed because it feels like you're just some place. >> you're chasing zombies through an abandoned mine it's not real. so you're saying that expersons is not exhaust sng that the real experience of that would be exhausting. >> you can make it as exhausting as you choose. you could have an experience which is completely exhausting but you can kind of ramp that back. and we're seeing in virtual reality especially perhaps more traditional games it's not just about running through as fast as you can get through. it's more about enjoying the space where you are. so a lot of the ambiance is really important, more in virtual reality than in a traditional game. >> the trippiest things is just sitting in a yert and noticing that someone was behind me making soup as i turned my head and then they went away when i turned my head back. does that mean a totally
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different kind of game play that maybe first-person shooters, for example, will not be the same success that they will be in virtual reality? >> definitely different game play. some of the genres translate over. for example, driving games work pretty well but others don't translate directly over. some of the world's people have already made h come over but maybe the game play will be a little different. >> what does sony have over -- >> we have like 22.2 million play station 4's already out there. so we have an installed base of our hardware platform and we can kind of control our own eco system. the mofferyuss is made for place station 4 and we have known people interested in this kind of stuff and we can deliver software to them new experiences to them. so we kind of control our own destiny. we have known controllers. and every single one of these
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units is the same. so when a game developers makes a game he knows exactly how -- the experience. because you don't worry about drivers or anything like that. for a person buying it they know they can buy it plug it in and it will work. they don't have to worry about the complexity. >> is the technology so unique that it can't be replicated? samsung tried to get some attention and continues to try to get attention with their ok luss glasses. you're going your own way completely. are there really essential differences in the two kinds of technology? >> there's a lot of commonality between some of the systems. sony has a lot of experience in a lot of the areas that makes sense for virtual reality. the display, audio, optics and all these things. consumer devices in general. we're good at all those things. other companies have elements of that as well. and the devices unfortunately, you know, on the prment c. side
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especially the devices range from maybe a piece of card board all the way up to a very high end system. whereas on the console it's kind of more there's one choice for the prn s 4. so there's no very not as much variability. >> we'll be right back and get an update on the growing tech scene in the sunshine state speaking with the mayor of orlando.
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>> could the home of disneyworld universal studios be the next big hub for if he
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can noling? orlando. the florida tech scene is growing fast there thanks to investment by google apple and electronic arts. i spoke with orlando's mayor. i asked him about the influence of e.a. which built the madden game in orlando, for years. >> there's so many alumni that have started their own companies and been part of the fabric of the tech community in downtown orlando. and interestingly enough about eight years ago ea came to us and said we want to expand here but the talent pool is not deep enough. so we got together the city and ucf and created the florida interactive entertainment academy in one of our buildings and it's a graduate program for video gamers. and it has been very successful. it's now the second leading program of its type in the company. >> fairly interesting.
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when you look across the country -- because there's a silicon valley of colorado, and there's a silicon valley of the desert, and there's a silicon valley of the middle east. you name it everybody is trying to do a silicon valley. what is it that's so attractive to you in terms of economic development about technology? >> well, they're high-paying jobs in general. and it's -- we always want to look at the supplying our economy the session really emphasized that to us. two of our leading industries are tourism and home building and they were deeply affected during the recession. we have a great life sciences cluster and we didn't lose a single job in that industry during the recession. >> how do you figure out city budgets are rough. you've got quite limited resources. how do you figure out where to put $100,000 grant here or $50,000 grant here which are drops in the bucket of any kind of technology budget?
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>> well, generally when attracting a company from somewhere else or growing jobs we have a tax credit that gives a little bump for every job that's created above the median in orlando. and that's really a state program. and then we have some other programs that emphasize targeted industries in our downtown. >> with your track with these workers do you feel like you're pulling them from other places? they might have trouble finding the people they want there they like what they can pay them in places like orlando. it's not as expensive as in silicon valley. do you feel like that is a great advantage? >> i think it is an advantage. what we're getting a lot of is people from our area who have moved to california and texas and moving back and returning with the experience they've gained in the other communities. >> are are there unique city planning?
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i have lifelong interest in city planning probably because of disney woled opening up. around the technology based, are they different than they would be around other industries such as home building and so on? >> we actually have a great opportunity in our downtown. we recently built a new arena, a new performing arts center and renovated our citrus bowl and that freed up about 70 acres. and we are in the midst of planning and developing something we call the creative village. so it has that florida interactive eesht tainment as a base. we're going to instruct a ucf joint use facility there that will how's between 10 and 15 thount students and on the surrounding acres we want to develop a work live and play space. >> that does it for this edition of the best of
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bloomberg west. we'll see you later.
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>> the following is a paid advertisement for the dr. ho physio-belt. >> welcome to our show, living without back pain. the you suffer with back pain or hit pain? stay tuned. find how others have found a new way to relieve their back pain. >> i had the belt on for about a minute and there is a reduction in pain.

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