in any case, until we see sustained adjustment on the part of inflation, which is consistent with our aim of achieving inflation rates below but close to 2% over the medium-term. corey: drug he also says they will support greece if bailout talks get back on track. yemen moves closer to war. the latest violence happened in the third largest city. rebel leaders have called on forces to mobilize for war.

china's ali baba is looking to israel to improve security. they are investing in jerusalem venture partners, who focus on cyber security. israel's government is planning to build a global of four cyber security technology. well, uber's plans to partner with the u.n. to create one million jobs for women turned out to be a nonstarter. the driver unions warned the jobs to be dangerous. it deals the latest blow to over -- uber's image. a global transportation company with 80,000 employees -- we are joined by the north american ceo, mark joseph. mark, tell us what the firm is. mark: we are a worldwide operator.

hello, mr. johnson. we are the largest worldwide operator, multimodal, private operator of public transportation systems and we have a retail on-demand system that includes super shuttle several taxi companies and technology businesses that connect to over 100,000 vehicles around the world. >> it a rollup of buses and taxi companies global in nature. >> we are -- mark: we are in 20 countries. he new york we represent about 5500 vehicles in new york city alone. cory: i am sure you would know how awesome uber is. mark: they have good technology but there are people that would like to see more technology -- competition because they are

concerned about business practices. corey: what concerns you the most and what is unique to uber that is not endemic to the transportation business? mark: what is unique? cory: what are they doing worse? mark: they take customers with credit cards, customers with smartphones. they do not take trips later. they only booked trips now. they have a good, clean business model. they also really do not follow rules and regulations. they consistently battle whether drivers should be properly licensed, and they try to

rewrite the rules, but that does not hold them back because they go into markets and thumb their nose at regulators until they can get the critical mass. they also have that is unique is about $4 billion in cash, so it is ironic that over --uber criticizes what they call big taxi when uber represents the largest taxi company in the world. they like to position themselves as a technology business, but in fact at this point they are a very large taxi company. cory: i would argue every business is a technology business these days. their contention is that parts of industry are really tight with regulators and have developed those over years, decades, many decades, and therefore rules were meant to support players, not the

customer. what do you argue back to that? mark: well the first of all, they hired david plus, and they're the ones outspending the industry at any local level by a magnitude of at least 10 to one. they are throwing money around in local jurisdictions, kansas city, baltimore, various places in california, hiring every lobbyist they can get. so, i do not agree with that in terms of a tight relationship. first, let me say this -- on behalf of the industry, the taxi industry has to do a better job of customer service. at the end of the day, people want great service. they deserve great service. what they do not want is someone who is delivering great service to say trust me with regard to my driver licensing, and to refuse to have proper background

checks. the da for san francisco and l.a. filed suit against uber and said, no background checks are completely worthless. they do not do fingerprinting on drivers and they are resistant against this. the questions need to be asked, why are they so resistant? why don't they want drivers properly licensed, vehicles properly insured? if there is a level playing field, i feel confident the public will benefit both from better service and proper regulation. it is not about cutting corners. it is about giving great service. cory: mark, in your opinion, why don't they want their drivers properly vetted. ? mark: they want speed to market. they want to print the person behind the wheel today. to have enormous charm.

they talk about hiring one million drivers. how many drivers are they losing ? they have, in many cases, this regard for the drivers. travis has indicated once they have via -- driverless vehicles they will get rid of the dude behind the wheel. this is disdainful the ones creating the value. drivers are paying uber 20% of every trip. the ones generating the value are the drivers. to not properly that the drivers, train the drivers and inspect the drivers, long-term, it is not a good strategy. cory: travis that you referred to is the ceo. when you look at the business at this point, is there any stopping uber, or you just hoping to slow them down? mark: look at asia. uber is getting their clock cleaned in asia right now.

they have proven you can stop them there. the battle is not over. in the case of lyft, which raise money, they are challenging in san francisco. they have conceded internationally. they basically said in their most recent round of fundraising that they will focus on the u.s., and there are enormous assets that could come into play for us in our industry with the use of good technology. so we are playing catch-up, but this war is by no means over. cory: we really appreciate your mark joseph, we appreciate your time. thank you.

cory: i am cory johnson. tomorrow, a new account of steve jobs' life and career hits the bookstore. the unauthorized biography is a little different than earlier accounts, because it seems to have the company's support. joining me now is tim higgins, who covers apple news and wrote some of the book. is this book decidedly different? tim: a little bit of a different tone. it gets at the complicated nature of trying to put steve jobs in a box. if the isaacson book was talking about all of the trouble steve had in his life, this book kind of once to show how he matured and developed as a person, and toward the end of his life trying to paint him as a person you would want to work for, want to spend all of your time with.

>> i think the quote out there right now is that steve was no a-hole. >> in important executive writing about steve jobs, here is what eddy cue had to say when he tweeted about this. the best portrayal is about to come out. well done and about to get it right. >> these are the people that were his loyalists. i think the isaacson book spends a lot of time talking to people who did not have as fond of memories of them. there is an interesting book

about his friend to offer to donate part of his liver. cory: thank you so much this is bloomberg west will be right back. ♪

♪ cory: you are watching bloomberg west we focus on innovation and business. secretary says dealing with iran's nuclear program is still achievable. meanwhile, president obama says it is a major sticking point. president obama: what will have an impact is, number one, is iran prepared to prove to the world it is not developing a nuclear weapon and can we verify that in an intrusive, consistent

way. cory: as part of any deal, iran wants the u.s. to and sanctions immediately rather than over a period of years. june remains a viable option for an interest-rate hike. >> we will assess the data as it comes in and view whether it changes our outlook and move on the data. so, again, it gives us more option of nullity. -- optionality. cory: mester also says she is more optimistic about the u.s. economy. fisher stepped down from the dallas fed on thursday. he was often at odd with other officials over policy. pepsico ceo says fisher brings international trade and regulation but he faces more scrutiny due to the negative health effects of sugary drinks. vivendi rejects calls to spin

off its universal music group. the french company recently sold more than $30 billion in assets sparking questions about its plans for the money. ebay has appointed two independent directors and ahead of its plan to spin off paypal. it announced plans to spin off paypal earlier this year. gopro creator is joining the board. they are prepared to create two " world-class boards. " well the stake in ellen pao's , discrimination case just got higher. the judge ruled that the former workers at the capital can sue

for punitive damages. the closing arguments are expected tomorrow. we've been following the case at the courthouse and now katie is at our swanky offices in new york. this has been interesting to me, there has been a lot of testimony that is not good for her, some has been ok, but the damages that has opened up to more than $100 million is a huge deal. katie: it is a huge deal because punitive damages are reserved to punish a company for something that is fraudulent or oppressive. when the judge made this ruling he said quote there is sufficient evidence that kleiner perkins engaged in intentional gender discrimination. so, this has really raised the stakes for the firm. cory: indeed, and i wonder, does this explain -- it doesn't

explain. why go to trial instead of writing a check? they have boatloads of not just investor money but the partner's themselves. katy: i think kleiner felt very confident that they would win this case. or it would not have gone to trial. there has been suggestions that ellen pao herself would not settle. so they were forced to go to trial. even so, but kleiner had 17 witnesses and went in and systematically dismantled key points in her testimony. including the fact that, you know, women were left out of the events, they had two very high-profile witnesses that said that just was not the case. the defense has done a good job of pulling apart pao's testimony. what will you will see tomorrow is both sides will sum up their strongest points. ellen's will talk about trey basalo who was sexually harassed at work. they are going to talk about

other instances where she was left out of meetings are people -- where people did not appropriate to her complaints of discrimination in the workplace. about the fact that they did not have a policy around harassment that was readily available. that they could not find it when in investigator asked for it. these are the things they will hammer on. that it will go to the defense and kleiner's lawyers will say this is not true and they will reiterate statements made by other employees, and they will reiterate their point that ellen pao was a problem child. that she wasn't a good worker and did not get along with coworkers and is using gender discrimination explain why she did not do her job. cory: when we talked about this last monday or friday or thursday, i cannot remember -- when you get to be my age you will understand that these things disappear. but it might help the lawyers it might not be women in silicon valley but it will be the hr people. [laughter] cory: it is intriguing to me

that a firm like kleiner, one of the biggest names in silicon valley and thought to be professional, did not have these basic things in place. if this a great boon to the hr industry? katie: it is, but keep in mind for a firm under 60 people you do not need an hr person. they wouldn't be breaking the law or doing anything wrong. cory: if this shows anything you do have to have an hr person or some policy in place to protect yourself if this was a bad actor and not a case of sexual harassment. katie: you can say it is better to be safe than sorry but other people have said to me if this happened at my firm and someone was being sexually harassed, i would not know how to deal with it. a lot of executives would not know when they would have to call in a professional and that would take time.

if you do not already have that person on staff. cory: i wonder, there are so many new firms on the software side of things for human resources, but in terms of establishing policy, if the software pros might see enter opening to go in and sells to smaller businesses of the 50 and lower variety. katie: at the same time, for something like this i don't think software can tease apart the difficult issues. you need a human being for that work. cory: humans -- imagine that. katie, thank you very much. "bloomberg west" will be right back. ♪

cory: i am cory johnson and this is "bloomberg west."

coming up president obama pushes stem education. solar panel technology for everywhere, and the defeat of patent control. first, a check of top headlines. president obama is encouraging more students to pursue education in financing technology, engineering and math. stem. at the white house science fair today, the president announced $240 million in funding. bringing total support for his initiative up to $1 billion. theme for this year's white house science fair is diversity. one of the most iconic brands in baseball has been sold. the finnish company hammer. they have bought louisville slugger. they are paying $70 million cash for the company which includes all of their brands including wilson. louisville slugger sells the official bat and had sales of $75 million last year. nissan is being investigated by u.s. officials for not fixing an

airbag. they recalled nearly one million units last year to fix a sensor which inaccurately identified a seat as empty, possibly causing an airbag not to deploy. some drivers say the flaw continues even after multiple repairs. in a statement, nissan says the recall was effective. time for our series "the spark" where we highlight solutions to seemingly unsolvable problems. solar technology has gotten cheaper and more widespread in recent years. it still provides only a tiny fraction of world power. bloomberg visited a silicon valley company hoping to harness more power of the sun. by developing solar cells that can be installed almost anywhere. >> there is really only one new energy source that can power the whole world. right now, today. into that is -- ian and that is

solar energy. there is more than enough solar energy to power the earth many times over. sam: we are all familiar with the story of solar technology. limitless potential and disappointing results. one of the big hurdles is, where to put it? in the places where we need most power there isn't a lot of space for heavy, opaque panels. of course, if you could make solar cells thin, light and transparent you could put them almost anywhere. >> so this is a solar panel you are familiar with. it has been around for decades. and what this does is it absorbs the light that hits the surface and converts it into electricity. so here is an example of a , transparent version. this is a transparent solar so cell. are you with me? sam: may i? >> you may. sam: yeah. ok. >> we are producing what we call a transparent solar cell.

it is really just an invisible cell they out you can put on any device. it can go on a multiple devices display, or a building window, and it can generate energy on those surfaces. our goal was to integrate solar technology into the products we use everyday. the idea of transparency kind of has it is risen to the top and -- that it has a wide range of value for applications. sam: in the past, people tried to make solar cells transparent by shrinking down the components but that only gets them so far. ubiquitous figured out that the key to a truly transparent solar cell isn't just the parts you use but the kind of like you are -- light you are trying to absorb. >> we designed a photo active materials that let visible light pass through but can selectively harvest the parts of the solar spectrum we cannot see with our eye. namely the ultraviolet portion of the spectrum.

and so we can have a very transparent solar cell. sam: you are not capturing visible light, presumably that is affecting the efficiency of the panel. >> if you look at a normal solar cell, it absorbs all light, of that 33% is converted to electricity. with the transparent cell you can still achieve up to 22%. sam: it is a drop but i suppose there are advantages to having things easy to see through. with our pilot facility, we expect to be able to reach at least -- >> absolutely, you have a lot more surface area to apply the technology to. sam: the first place they want to put the solar cells is the displays of mobile devices. which could mean the smartphone that never runs out of batteries. the real application becomes clear when you start to think big. like, skyscraper big. >> currently there is a huge amount of surface every on the

vertical space of buildings that is unused for energy harvesting. using these solar cells to convert them into solar panels is a way to use that service area for energy consumption. you're not just constrained to the roof you can use the vertical area as well. >> we see this as being deployed everywhere, generating power control the background. without even knowing that it is there. this will not be the only solution that we need, but we see this being an important technology to make this a more sustainable society. cory: that was bloomberg's sam grobart. "bloomberg west" will be right back. ♪

cory: i am cory johnson, this is "bloomberg west." the number that tells us a lot and today's byte is zero. that is the dollar amount paid

and the number of patents life360 was found to infringe. they received notice that another company filed a patent infringement suit against the startup, rather than settling, this startup fought back, paid zero in damages because zero patent infringements were found. the ceo joins us now. i cracked up because it was fascinating that you were able to go against these guys. guest: they sue a lot of people and it is a huge problem. as a tech community we decided to make it stop. we realized if we say we will give you zero dollars and if you sue us we will go after you is a long-term, economically viable move. because if we make it clear that we don't settle frivolous lawsuits, people will not sue us.

the whole problem with patent trolls is they assume you will follow their calculus where it is cheaper to pay them and go to court. we broke that. cory: i want to ask how old you are. because you're showing an enormous maturity or maybe lack thereof. to have the onions to go against these guys. guest: hindsight is 20/20, we won and now everyone says we made the right choice. it wasn't easy. you might not have been able to make the choice we did but we raised $50 million, this case would not put us out of business either way. we decided our goal was to build a lasting brand, a 100 year business areas and it was in our interest. we might not get sued again, but maybe after the third or fourth troll we kill it will realize it -- people will realize it does not make sense to throw a bs lawsuit at us. cory: when i will say about these guys, they e-mailed me and they said we are an operating business and we are

not patent trolls. and we do not like being called patent trolls. we are in operating business and we have invented some things and we are actual operating business that uses those patents. guest: no one likes being called a troll. part of our strategy has been to name names. in particular, the name of the lawyer. every troll starts at one point as a real company. what we found as part of this case went on, a juror reached out to me and said i think the lawyers are patent trolls. but we are going on the offensive. like they acknowledged that we , had nothing to do with their business and that we did not copy their idea and if we made one tiny change we would not be infringing but they still wanted $3 million. so we are going nuclear and i , can tell you it is marked can amend -- mark kennemen and tom kenyan. from kenyan and tension. they shook us down. they admitted everything. everything is public record. we are a family networking app, we are use to connect over 50

million families around the globe. you can pull out your phone you can see where everybody is. cory: with your device i can find out where my daughters are or my wife is? guest: exactly. cory: you guys have had some backing. adt. guest: we raised $76 million to date. our last round was read by the home security company because they realized security is not just at home but on the phone. cory: so why -- there are many companies thinking your bumping into patents, what is the state of the world or what your business does that causes this? guest: there is a whole spate of patents filed in early 2000's that took these basic concepts and said now we will do them on a smartphone. cory: such as? guest: in our case, having a touchscreen that to you interact with. we've heard how apple has

patents around it doing a swipe. but the basic idea of life360 and what has made up what we consider a troll's business are things that many people saw coming and it was so obvious many people did not think this -- did not to even think to patent them. as part of the trial we had screenshots of similar items from the 90's. we don't claim to have invented them ourselves we packaged the simple ideas in a way that gets distribution and took advantage of the proliferation of smartphones. so the idea should never have been patentable in the first place. cory: last thing, there are firms that started in silicon valley that last 15 or 20 years where most of the employees are lawyers. company like rambus when you invent something and then pursue lawsuits against people trying to steal it. that is kind of the essence of the form. -- the firm. qualcom was built on that same idea. do you imagine your business will always have an contingent of lawyers as an important cost? guest: in the short term we will. because we will not settle as an expensive strategy.

but i do think in the long run people will know. i will show you some economics in this case. it cost over $1 million to defend ourselves but the other side spent far more. in trial they had almost 20 people from the opposing legal team and if they beat us they would have lost millions of dollars. so, eventually people learn we are not an easy target. and again if every company had , the same standard, the problem would go away. cory: thank you very much. congratulations on your victory. a week ago we talked about issues surrounding multiple e-mail accounts of the blackberry. think hillary clinton. we did not answer questions about what was possible. our guest on the subject said it wasn't possible until 2013 to have more than one e-mail account on a single blackberry device. the company contacted us and said it was possible back to 2002.

we will talk about this when "bloomberg west" will be back tomorrow. ♪

>> the following is a paid advertisement. >> by begin or end, frank sinatra, dean martin. tony bennett. you king cole. johnny mathis.