cory: from pier 3 in san francisco, welcome to "bloomberg west." every week we look at the best of west. top interviews of the week with all the global power players in technology and media. this week our top story was one of the most watched trials. ellen pao suing her former employer, the legendary venture capital firm kleiner perkins. the jury found for kleiner on all counts and rejected pao's claims of gender discrimination and retaliation. but does this case set back the rights of women in the workplace? i talked to a partner and

kleiner's defense attorney in this case. this is her first interview since the verdict. lynn: great to be done. it's great to be back in my office. great for kleiner to have prevailed on everything. cory: did you have a sense during the trial of how much it was being followed? the jurors were stunned when they walked out and saw all the cameras there. lynn: it was overwhelming. just a tidal wave of reporters. occasionally people would post tweets on my facebook page or email me. i followed a few people but i didn't have a sense of the whole scope of it until the end. cory: what made this case unusual? it's got an unusual amount of coverage. an unusual amount of -- it was supposedly having an unusual impact on silicon valley. lynn: it's not going to happen. cases don't change industries.

that's not what they're about and not what they do. but this case was the right issue at the right time. wrong case, wrong forum. very hot issue obviously in silicon valley and people feel passionately about it. but the media coverage made everything different. cory: how so? lynn: you could feel it. you could hear comments in the audience, the jurors were distracteded by the clacking of the keyboords. you come out and have cameras in your faces. it was a very different experience for a trial lawyer. cory: did that help you? lynn: it didn't help. it's a distraction you have to look beyond, keep your eyes on the prize. and that's what we did. you're always worried what is the press reporting, if the jurors are reading it. but this jury seemed to be very careful about following the judge's admonitions. cory: one of the things i've read and heard about you is that you're very aware of what the jury is doing at all moments in the courtroom. and when you're walking out or when the jury is walking out. lynn: you have to watch the jury. you have to see if they're having a bad reaction to you.

that's important. but i wouldn't say staring at them all the time. it's just important for a trial lawyer to try and read how you're coming across and how they're reacting to you. cory: do you believe there's a culture of sexual discrimination in silicon valley in venture capital? lynn: i don't see it. certainly not in the clients i work with. i'm not sure they would hire me if there were. i suppose you could be really cynical and say that's why they hired me. but i don't see it. i hear it all the time about big law and i'm a senior woman partner in a big law firm. and i don't see it there either. so part of my job is to find out when it's not there. maybe that prejudices me in a way. cory: but it sounds like you're saying it's not there. lynn: i don't think it's there. cory: the narrative has been the opposite. lynn: definitely. the numbers are bad. that has to change. and when numbers increase, cultures change. cory: so they say venture women capitalists of women were down. i've talked to lawyers who say why isn't it 50/50? lynn: because there weren't

women in the pipeline. and as the professor, who is an expert in the trial testified, venture firms have been shrinking in the past few years. so that's going to hinder hiring. what kleiner did made it number one in the nation. but there aren't women entrepreneurs. there aren't women in science and tech. and unless the culture fixes that, unless we put women in math and science in ways that we're not doing now, the numbers are not going to change. cory: so ellen pao lost her case, but did she ultimately win by bringing these issues to light? sarah: the things the jury were asked to rule on were incredibly narrow, specific dates that were boxed in. and so what we heard during the trial was sort of a referendum on pao's years. but what the jury was deciding on were snippets of that, and does it meet very particular legal standards. and i think we've seen other

cases where public opinion can differ from what the jury decides. there's been a lot of that particularly most recently around ferguson and the "i can't breathe" in new york. so that's definitely something that does happen. and i do think that you can still look at something as a learning experience and take something to gain insight from even if they don't win the case. cory: can i acknowledge that there's racism and that horrible things happened in missouri but they didn't happen here? sarah: of course. i was just using that as an example in terms of where public opinion goes one way and the court decision goes another. cory: when you look at this case, is this case -- we're going to remember this as an

important case? i was surprised to see it in the cover of the "new york times." joan: i was not. i think it was a very important case. for example, i certaintly don't think that going forward you're going to have a honey pot like kleiner perkins not able to find its eeo policy. cory: do you think? joan: i think. yeah. and not have a situation where a woman isn't invited on an important networking event like that ski trip or the dinner. there were a lot of factual disputes here. also, kleiner perkins got lucky in that in some ways ellen pao was not as sympathetic a plaintiff. but if she had been a different kind of plaintiff, if this had been a different kind of a job for example, a job where there were more clear-cut requirements, this could have gone very differently. and remember that the court ruled that kleiner perkins was potentially on the hook for over $140 million of punitive

damages. now, they dodged the bullet. but going forward, i think practice is going to be very very different both in venture capital and in tech more generally. cory: so we've all read a lot about the case. we know the case a little bit. the people who knew it maybe the best, the jurors, were kind enough to speak to us right after the verdict was announced. check this out. juror: when you see comparable or similar feedback, meaning areas that they need to improve, yet one gets promoted and moves to the fast track and the other is held back in a particular role, then to me it served the -- it validated the claim of being discriminated against on the basis of gender. juror: based on testimony we heard, it probably had more to do with personability and her ability to get along with people. her personality. and a lot of people can be very analytically driven, which it sounds that's what she was.

that's what made her great in the chief of staff role. but we felt in the long run that probably that wasn't what her role was going to be, just based on the reviews and the e-mails that we saw. cory: so there was the two sides of the case. and the latter side is what carried the day there. but when you look at this, do you think that this is just the right issue, the wrong case? sarah: yeah. i think that it's pretty hard to listen to some of those stories, and as well as some of the other stories that came out over the past couple of years and women in tech, and not think that's something's not amiss. so i do think this is an issue that's not going away. it's something that almost every woman who works in venture capital has experience of. it is pretty toe curling talking about billion-dollar funds. cory: is it worse in finance or business? not that finance isn't business but it's its own peculiar thing. sarah: i think that one of the things about finance's

alternative assets is, deals can take years to come to fruition. and even after they come to fruition, who knows if they're successful or not? so during that time, you are based on your reputation and who you know and the perception of success, rather than in business, where you have quarterly earnings that tell you whether or not you are doing a good job. so i think women can do better in an analytical environment where they can prove that they're good, as opposed to needing to bro out on a strip club bus or whatever it may be. cory: when we look at this case do you think that there will be another case like this? we've heard about class action suits on these same issues. this could have a much wider reaching effect. joan: i mean, during the trial there were two more lawsuits filed against tech companies. that may be a coincidence. i suspect it's not. what we saw in this trial is that although there was a lot of evidence that cut in favor of kleiner perkins, there was also very, very clear evidence of

gender stereotyping of the kind that is often encountered by asian-american women. for example, in a recent study one of the findings that we had is that asian american women are often faulted for being too passive. a word that literally came up in the kleiner perkins trial. and that asian american women walk a very, very narrow tightrope between being seen as too feminine to be competent too passive -- too quiet, she was called. but also too masculine to be likeable. she was called both passive and demanding. that is a pretty narrow tightrope. and this is really a gender bias training to the world. so i think it has changed the conversation in a permanent way. cory: we'll be right back. ♪

cory: this is "the best of bloomberg west." indiana's new so-called religious freedom law has become a huge issue in the technology and business industry. after the law, tech companies spoke out in protest. more than a dozen tech leaders signing a letter. salesforce is limiting employee travel to the state, as are some city and state governments. cloudera pulled out of a big data conference. i spoke with mike olson just hours after indiana governor mike pence vowed to fix the law.

mike: i think it's encouraging but we would like to see exactly what the legislature and the administration intend. cory: what is it about this law that offended you guys so much that you very quickly moved to speak out against it? mike: several things. first of all, equality is a constitutional right. very simple, very direct. on that basis, this law was a problem. not just on that basis though. we believe that equal rights for all citizens, including lgbt citizens, are fundamental. that it is good for business. and that it is the morally right thing for us to stand up for that class of citizens, as for others. there were lots of problems with the indiana law. we're happy to see the governor begin to address some of them and we're looking forward to seeing more. cory: i was really struck, i think all of us have been struck

by how the tech community in particular have jumped out in front of this. marc benioff making a lot of loud noises, as marc benioff is prone to do. but your company, yelp, apple, really getting out there. angie's list is an indiana based company really quickly speaking out about this. why do you think tech companies have taken the lead here? mike: i think mark did a great service in focusing attention on this law. this is different from the laws in many other states. that's not to say those laws don't have problems, but this one is especially egregious. by focusing attention and by giving the tech community, which swings a lot of revenue, which has a lot of influence among businesses in indiana, he gave us the chance to affect the course of this law. and, i hope, to lead to its revision or repeal. cory: mark, it certainly did that. also, tim cook, at the biggest company in the world, and the biggest tech company, talked about all the other states that have similar laws. have you gone through and thought about what this means to

the other states? have you put yourself in position where you're going to have to speak out or decide whether those laws are acceptable to do business in those other states that have laws? mike: it's a good question but it's not just a cloudera question. i think one of the services that mark and tim and the tech community provided here was to focus attention on all of those other laws. there are some substantial differences and we haven't read all of the statutes in detail. but i think now that there is a national conversation underway about what is permissible, what is written into legislation, and what that ought to mean for businesses like ours. i think it's a very helpful development and i look forward to continuing that conversation and to finding more ways that cloudera can be supportive of rights of all people. cory: i want to play a sound byte from mike pence as well because he talked for quite a bit and had some interesting things to say.

check this out. governor pence: i don't believe for a minute that it was the intention of the general assembly to create a license to discriminate or a right to deny services to gays lesbians or anyone else in this state. and it certainly wasn't my intent. cory: do you believe that, that it wasn't his intent? mike: look, i'm not going to call into question what the governor intended. what i will do is highlight what the governor and the legislation did. and that is, they wrote a law that legalized discrimination against classes that ought to be protected, that certainly are in federal law and in other states. the state of indiana lacked those protections. if this outcry leads the state to write reasonable protections into its code, then i think we've accomplished something pretty great. and we look forward to seeing what the governor does in that regard. cory: before we congratulate ourselves for just the tech community, even in indiana we saw a huge protest. the indiana star, "indianapolis star," the newspaper there in

indiana, not known as a bastion of liberalism, a really powerful full cover saying, fix this now. religious freedom restoration act, taken a really powerful stance on this. i wonder what this means though, if editorials can do what editorials do. but i wonder if the voice of business and the almighty dollar speaks louder when businesses such as yours, mike, decide to pull business away from that state. mike: look, a couple things. first of all, i believe that most people in indiana believe in equality and want civil rights to be enforced for everyone. i believe that to be true. when we pulled out of the indy big data conference, we weren't directly harming the governor or the legislature. we were, frankly, taking an economic toll on a bunch of business leaders who may not share the views and opinions of the legislature of the administration. we harmed ourselves.

we had an opportunity to go and engage with a bunch of prospective customers and others, and that was costly for us. we believed that it was the right thing to do. by encouraging moderate voices in indiana to speak up in support of civil rights, i think we've had some effect as a broad community in driving the dialogue there in the right direction. again, i am really pleased to hear some encouraging words out of the governor this morning and i really look forward to those words turning into action that makes a difference. cory: mike olson, cloudera's chief strategy officer. we'll be right back. ♪

cory: this is the best of "bloomberg west." so, what if target executives had been able to identify the card hackers? the security company tanium allows companies to track everything connected to a network, and executives can even shut down these end points in just 15 seconds. they raised $15 million to follow the firm's initial investment of $90 million. the board member is joining the board also joined me here in the studio. steven: the first thing that's really unique is the instant response across your network. like, how many devices are connected to your home internet? most people go one, two. cory: if i think about it i've probably got a couple dozen. steven: but you don't know the number. but imagine a global company. how fast can you figure out which ones are connected, what they're running? that's what tanium lets you do

in 15 seconds. so you have a million different cash registers, laptops, figure out what's going on on all of them in 15 seconds. cory: is this a big data solution? it's been a focus of your firm. but all that information just all those ip addresses. the example of this company, the lights above us are ip controlled. steven: that's what's so fascinating. because in the world of security, what matters the most is getting the most up-to-date information. it is not a data solution. it is a communication solution. in the days of system management, the tools were about a database. that is walking around your house, writing it down. tanium brings a combination of systems management and security to one product, to give you a 15 second answer. cory: does it work like the spiders to do the web searches like google, where they would go

out and ping the internet and collect information? steven: the way the tools used to work is, they would ask all computers all at once, what is going on? and wait for them to all answer. it would take a lot of special network hardware and databases. this says to every computer, look to the right and left of you, find out what is going on and we will bundle it up and send it back, like a buddy system. cory: i get that. this is fascinating. how does that response to types of hacks we are seeing now? the types of hacks are changing, not least because we are seeing state-sponsored hacker attacks the sony attack by north korea. steven: the interesting thing

about breaches or infiltrations today is they are multistep. they often involve what looks like a legitimate use of something that is going on. and they involve a combination of programs and networking. cory: we have seen a lot of cases where somebody gets into the network and stays there for months, or even a year. steve: sometimes they have legitimate credentials, and they find a program that talks to a program they plant over here which starts to direct information. tanium lets you have this complete view of information, of what is going on in your network, which machines might send a certain packet over the network, which machines are running a certain program, instantly. when you do understand a breach is going on, you are often given a pattern, like look for this pattern on different machines, or look for this network traffic, but you have no way of knowing at all. cory: i don't understand. if some of the attacks are slow, why does instantaneous detection matter? steven: the breaches are using

these known infiltrations, but in certain arrangements -- they do take time. the problem is, you cannot figure out what is going on. once you do figure out something is happening, you need to shut it down instantly. that is where tanium's response comes in. the breaches, you get a memo from a security company telling you to look for things on the network area the problem is, today, there is no way to do that. these memos pileup in the inbox of every security professional and it takes days to go through each one. with tanium, it takes seconds. you can rifle through them really quick. the existing tools are all about trying to be predictive and block. those play a role, but most of the time, you cannot predict what is going on in a network, and you have to just react and respond. cory: we will be right back.

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cory: you are watching the best of "bloomberg west," where we focus on the best of innovation and technology. i am cory johnson. godaddy went public this week. the web hosting company is well known for its sexy commercials featuring danica patrick. it started trading wednesday on the new york stock exchange, shares surging. here is godaddy's ceo blake irving talking about the company's target customer. blake: we help somebody take their idea online and run their business of a digital entity and that is our business. cory: so public again, godaddy sporting $4 billion, but also lost money last year. for more perspective on this

tough business, i talked to one of the biggest competitors, hari ravichandran of endurance international. hari: it depends on the segment of the market you compete in the domain element of the marketplace, the product is similar no matter who you buy from. it is intensely competitive. if you expand the landscape out beyond the domains to include web presence, to include mobile apps, web building, it is competitive, but tailwinds in this market have been pretty amazing. a number of small businesses wanted to come online, want to use these services. there is a real seachange in this market, i would say, over the last five years even, so that is benefiting everybody including ourselves and the folks over at godaddy and other places.

cory: yeah. so what is that seachange? when i read the prospectus at godaddy -- it seems they are still focused on desktop and laptop. they acknowledge mobile, but it does not seem to be their focus. hari: the pivotal happened when social got really popular. when you think of small business, even somebody who does not have a web presence or even a domain, when their customers start asking them where exactly they can find them online, that really started this sort of movement of these small businesses that were off-line starting to think about hey, i need to be online, i need to be interfacing with my customers online. i need to be able to talk to them online, which meant they had to go out and start getting a web presence. i think that has been the real crux of it is these off-line businesses wanted to come online because it drives value for their business. what we have done somewhat different is, we do not lead

with branding or off-line marketing. we market almost entirely online and we start customers out with a web presence, so our profile is different. our bottom line cash flow is very comparable to godaddy, but our top line is not as high because we start with a higher price point. whether the strategy worked or not, clearly they have a great scaled business that is growing nicely. pivoting now to the next stage of evolution to get more people into web presence and additional products is a pretty smart strategy, i think. cory: the next domain name has been a carrot at the end of the state in your industry. the bold thesis has been everyone who owns the dot com name, cocacola.com and cocacola.net, they will run out and want cocacola.berlin or whatever. but when i look at the results of some of your competitors, for example, web.com, they have not benefited from that. that movement has not really happened. is that a shimmer out there, is that business ever going to pick up? hari: over time this is going to

get better and create tailwind in the market because really in the domain market where we do not necessarily compete, what has been happening is a real supply-side imbalance where if you go in and look for a particular domain, eight out of 10 times you will find that is not available. somebody has already bought it you have to go to the secondary market and pay a lot of additional dollars to be able to get that domain. so somebody has a choice to -- cory: there are companies like web.com buying the domain before the customer wants it, incurring the cost. are the customers going to want it, i guess, is the question. hari: what has been happening with the new tle's, let's say you have a choice of cory.com for $5,000 or cory.abc or cory.xyz for a much better price. the bet that the market is making this over time, people will gravitate toward these newer tle's coming out because the price is more comparable. it is ill shaking out. all of the tle's out there today are still very niche.

it is like .club, .nyc, .guru, .ninja. those are the ones that are already out through the auctioning process. what is going to happen over the course of this year and next year are more generic ones are going to come out. like dot web, that will be a popular one where people will say i can be part of that dot web revolution coming up. cory: that was hari ravichandran of endurance international. the best of "bloomberg west" will be right back. ♪

cory: this is the best of "bloomberg west." i'm cory johnson.

bmw is counting on technology to help it keep its lead against rivals like audi and mercedes in the luxury market. matt miller caught up with the ceo ludwig willisch on the floor of the new york auto show. matt: i'm here and i thought it would be interesting to talk about the high-tech i-cars i-line that they have out. you are a race car collector and racecar driver. you happen to drive the i3. when you told me that i couldn't believe it. you said it's got the bmw dna in it. ludwig: absolutely. that is why i drive it. the way it drives it's so agile it's light, and it's great as far as acceleration is concerned. that's all you need for a commute. this is what the car is meant for. bmw is true to its brand. matt: so the i3 is an all electric car. you can get it with a range extender but that doesn't drive the axel.

it's completely green in that sense. ludwig: it is. it's green in the sense it's emission free. but we think it's also very important that the whole production is very sustainable. we start producing the carbon fiber in moses lake, washington, with hydro power. we just use water to produce it. we don't have any electricity outside of our own plant necessary. then the car is built in germany with wind power, so the whole production cycle, we also use about half of the water we would use otherwise, so the production is much more sustainable, much more emission-free than anybody else can produce a car, which we think as far as the carbon footprint is concerned, really important if you talk about sustainability of an automobile. matt: i have yet to drive the i3 myself. i have had the pleasure of driving the i8, and it is shockingly amazing. you do not expect it to be as good as it is. the grip is incredible, the way

it lays down power is so smooth and linear. and this is a concept that i think your competitors are finally catching on to. the fact that you can have this hybrid green power train and still have so much power. i mean, it's almost like you feel whatever the opposite of green is, but you're still doing something good for the environment. ludwig: absolutely. it's the best of two worlds. the stunning looks of the super car. it's the performance of the super car. you can even sit four people -- at least on a shorter journey -- and you have more than 70 miles to the gallon. i mean, this is something that hasn't been accomplished by anybody else. again, it's the sustainable production method that really

makes the car stick out as far as sustainability is concerned. matt: what do you think is the future of bmw power trains? in your regular, in the 3 series, in the 5 series, are we going to see electric power alongside gasoline and diesel engines? ludwig: we will. we will have plug-in hybrids for all the major models, and that's the future we think that you will be able to do both. you drive electrically in the city, but use the conventional drive train for the freeways. matt: what about the future of connectivity? i mean, i think the i-drive is the best system as far as infotainment systems. but this in-car tech is being more important especially in silicon valley. where is bmw heading with that? ludwig: very clearly, and it is not only in silicon valley. people are interested in getting more connectivity to get information at their fingertips that they want to have while they're driving, but it's also about having some little helpers like self-parking. whenever it's not so much fun to drive a bmw, electronics kick in and help you. that's what it's all about. matt: obviously the ultimate driving machine is the slogan i grew up with. and when i get behind the wheel of a bmw i want to drive myself.

but are we going to see the day when there's an autonomous bmw? ludwig: maybe if you're really in a bad traffic situation you will be able to engage autonomous driving because it's no fun. you can then review e-mails or read a book, whatever you want. but as soon as you want to drive again, you decide yourself. it should always support the driver but don't dominate the driver. cory: that was our matt miller with bmw's north american ceo. the best of "bloomberg west" will be right back. ♪

cory: this is the best of "bloomberg west." i'm cory johnson. it is one of the most talked about app debuts in recent memory.

we are talking about the live streaming app meerkat. four weeks after launching, it raised $14 million in funding and quite quickly. the app lets users live broadcast videos and comments from their smartphone to twitter. they can't replay or save the video. it is snapchat meets facetime, meets vh1 pop up video, all that and more. and the best is though could they already be behind it? it has fallen from number 140 to 523 last week. i put that very question to meerkat's ceo ben rubin. ben: it has not that early in our venture, actually. we have been in the live video space for more than 2.5 years now. we've known success and failures before. one thing that is very interesting to see about meerkat is that it was actually able to unlock behavior of live-streaming behavior. like people that wouldn't live stream otherwise are now live streaming. that is, for us, a success. cory: so we're meerkating right now as we're having this conversation.

over here, gil martinez is holding -- is that your phone? ben: yes. cory: and there we are. and so if people want to watch this kind of a broadcast while it's happening, what do they do? they log on to -- is it the app, or twitter? ben: the moment you go live, it is live-stream published on twitter. everyone who follows you gets a push notification. and people can watch you from web or from phone. cory: and they can go to my twitter account or your twitter account? we are both on there right now being discussed. ben: yes. if you are commenting on that, that will be shown on your twitter account. yes, that's correct. cory: so talking about how that business works.

right when you launched, first you launched that sxsw, right? ben: no. we launched at product hunt, actually. we put it on -- it was just a side project. the company -- we had a product of live video and we closed that. it was maybe 400,000 users we had. we shut it down and went to this exploratory mode when we said we're going to release a very simple product every two months. and one of them was meerkat. the first thing that we had. we had, like, six experiments. the first thing that we had was meerkat. and we put it on product hunt on the 27th of february. and that was -- we did not plan to do anything at south by, but the community was extremely supportive. cory: there's also the sort of

search for the next big thing. twitter was first launched at sxsw. so ever since, people have been trying to find the next twitter. then -- ben: but like twitter, twitter was out nine months before sxsw. but i think there is a cultural readiness, there is a technological readiness. cory: crown the next king? ben: no. we don't look at it as kings or queens or anything. it's more about -- is the technology now allows a different behavior that could be impactful in a meaningful way? right? and if we can allow people to participate, a large audience to participate in happening by removing friction from going live, by removing friction by watching in different places in the world, and everyone can watch live stream from their pockets, basically, or stream live video from their phones in their pocket, that means that the cost to go live and to distribute to a large audience is literally zero now. cory: i wonder what people are commenting right now as we look at the comments as they come across. but i also wonder, instantly twitter announces they're going to kind of pull the rug out from you in being able to map the social graph on top of whatever that social graph is, but also twitter announcing a competitive product. is that a sign of success to you?

ben: yes. i do not know if it is a sign of success. definitely for the space, a sign of success. for us, twitter was always a launching pad. we didn't expect to be this like -- to be so much, to be receptive -- like for people to receive us so well in the beginning. and obviously we understand twitter and the business decision that it's making. and it's also a good, good sign to see that the company that is very smart with a great product like twitter is doing steps in this direction. cory: that was meerkat ceo ben rubin. for more on the battle between meerkat and twitter's periscope, i spoke with product hunt's ryan hoover. ryan: meerkat, periscope, they launched at product hunt. it is a place for people to discover new apps and technology. cory: so to me the launch of meerkat and twitter is on top of it not letting everyone gravitate to them, what do you make of that? and then launching a competitive product? ryan: it is interesting that meerkat, periscope, and many others are in this live streaming space at the same time. this happens frequently. it's not that twitter is copying them or vice versa. and it's just these, the change of behavior and technology is i think forcing people to look more at live streaming as an

actual medium. cory: what are the inspirations? is it facetime or snapchat? ryan: in some ways, snapchat created this behavior of people being willing to share their face and themselves in public. and then there's of course technology, bandwidth, the screens are better on phones. everyone has this live streaming device in their pocket nowadays. cory: when i look at businesses and try to figure out -- you can have the best idea in the world. i do not try to figure out who is going to succeed. you're not going to win. ryan: right. cory: but i wonder, when you look at businesses that are marketplaces versus businesses that are not, they get targeted by competitors. the new york stock exchange, it took decades to happen. ebay has a lock on online auctions still despite the efforts of some well heeled competitors like amazon. is there room for lots of different services like this, or will everyone go to where everyone is because that's who you're sharing with? ryan: there's certainly a lot of

room in the live streaming space, and there's different niches that appear. twitch tv, which was purchased by amazon recently -- it is focused on live streaming of video games. cory: it is huge. ryan: yes, it is massive. meerkat and periscope are extremely early. who knows how they will converge or diverge over time? their audiences may be different in the long run but it's so early. meerkat launched months ago, periscope last week. cory: i guess i wonder, is the existing social graph like facebook knows who my friends are and i curate that by kicking people off or meeting new people. linkedin has a different graph of me. twitter a third graph. am i going to have -- but there's a lot of overlapping. but are -- is there an expectation of these businesses that people will have dozens of social graphs or that the couple of companies who own that will own everything on top of that? brian: that's a good question. meerkat launched using twitter's graph. and they have leveraged that and they are building out other ways to build a graph through

their follow button and some other things. i think the tv graph is very relevant to maybe a twitter but it could be different as well. the people you watch on tv are different. cory: that's product hunt's ceo ryan hoover. the best of "bloomberg west" will be right back. ♪

cory: this is the best of "bloomberg west." i'm cory johnson. over the holiday weekend chances are you might be drinking some wine. it is easter after all. vivino is an interesting young business. it lets users catalog and purchase their favorite wine. even has a data base of over 300,000 restaurant wine lists with reviews. we got the details from heini zachariassen.

vevino's ceo and founder. heini: we think that people should drink what they like. and a lot of cases people don't know what they like. cory: as long as they're not driving. some people listen to the show on the radio. i do not want to be in their car right now, think they can bust it open. heini: please wait until later. so people might know that i like this particular wine but they don't know what it is. so with us you can actually see what types do you like what do you not like and so on. you learn more about your own taste. cory: the way it works is with the smart phone you snap a picture of the label. what happens on the back end? heini: it ships that picture to our servers and compares to our massive data base of wine images. we have 130 million pictures of wine labels. compared to that, few seconds, comes back to you with a rating, review, everything. and if your friends have the wine, cory had this wine, rated

two stars, did not like it whatever we have on your social network. cory: back to this discovery. i know in the wine business, it's so hard, the experience of going to a wine store and buying wine is fairly unique in retail where the retailer has so much influence over the purchasers, maybe more than any other industry. does this start to change that model a little bit? heini: i think it's going to move people towards where they start learning more about themselves. when you talk about retail another thing is actually restaurants. we built this wine list scanner. we take a photo of the wine list itself. we go through every single line and put a rating, which makes the experience a lot easier. cory: so i look at the wine list, say i don't know what to get here. i am not a wine snob. the staff is laughing. but it literally rates it on the phone? heini: yeah. we take the picture and put the rating right next to every single wine, which helps you make a better decision. samir liaise -- someliers are great but they don't know you as well as vivino knows you. cory: your revenue model is what? heini: we're going to help you

find your next wine so we're going to point you towards retailers that sell this wine. it is sort of an e-commerce play. we are never going to ship wine directly. we'll have sellers. cory: will you get paid that way or piece of the purchase? heini: it could be both actually. exactly right. cory: i would take a percentage. heini: yes. when cory's buying we definitely want a percent. cory: but is that how the business is going to work? heini: yes. kind of more of a pay per click in the beginning but percentage in the long term. cory: and finally, where do you see your biggest growth? what's the demographic? heini: there's no doubt about the millenials are coming in now. 30 million say that regular wine drinkers. and they have a different way of thinking because they are more open to trying new things. they're used to going to restaurants and checking yelp

before. now they're checking vivino before drinking a bottle of wine. cory: that was heini zachariassen of vivino. that does it for this weekend's edition of the best of "bloomberg west." we will see you next week. ♪