♪ emily: live from pier 3 in san francisco, welcome to "bloomberg west," where we cover technology, innovation and the future of business. i'm emily chang. here is a check of your bloomberg top headlines -- a futures trader has been arrested in the united kingdom for allegedly contribute into the may 2010 flash crash. navinder singh sarao is accused of illegal bait and switch practices to manipulate the market. criminal liar and commodities charges were filed i the u.s. justice department. they are seeking his extradition. bill gross says the 10 year german bond is the short of a lifetime.

he joined "street smart" earlier today to explain why he is betting against german government bonds. bill: it's about five years forward in both germany and the u.s., but the yield difference between those two is about 200 basis points lower for germany. so equal quality, yes, but 200 basis points lower in germany. that says u.s. treasuries are a whale of a buy and german bonds are a whale of a short. i'm suggesting if you want to hedge, the best thing is to sell the german bond and by -- buy u.s. treasuries. emily: he says most investors want to wait for 12 to 18 months because that's when the u.s. quantitative easing program is set to end. a generic drugmaker has rejected an unsolicited takeover offer from island pharmaceuticals, saying the proposal does not reflect the value of the company. this comes after there was an unsolicited $40 billion offer. mylan says it wants to stay independent. the saudi arabia-led coalition has ended its airstrikes in yemen.

officials say it has succeeded in illuminating threats in the region by shiite rebels. the coalition will launch a new operation designed to protect civilians, distribute aid and restart political talks. a couple of food chains reporting earnings this afternoon -- shares of chipotle mexican grill is falling, hurt by higher menu prices and supply chain problems causing a shortage of pork. kfc, pizza hut and taco bell owner, yum! brands, is rising. the company is showing some signs of a turnaround in its china business. ride sharing company, uber signs a partnership with capital financial. cardholders will get 20% off when they use their card to pay for uber fares. uber has already signed deals with american express and starwood hotels. amazon is entering the travel

reservations business. they introduced amazon destination, which provides maps, hotel deals and travel information. the new site is an expansion of amazon local which connects amazon shoppers with deals close to them. today, google changed its search algorithm so mobile friendly sites are ranked higher in search results. it shows how much importance google is placing on mobile, but one person told bloomberg one business could see their search rankings plummet. >> they have said this could

have an impact -- it is something that is potentially going to be something that is significant that can hit the bottom lines of some of these big companies that have not done it. i do agree it's more likely to be something that will impact a lot of smaller businesses. emily: now to our lead, ceo marissa mayer, head of yahoo!, may need more patience from her investors as the company's latest earnings report fails to impress. sales fell 4% to just over a billion dollars. yahoo! turned a profit of $20 million. while yahoo!'s overall revenue is declining, the company says

revenue from emerging businesses like mobile, video ads and tumblr, marissa mayer touted the microblogging services growth. marissa: tumblr continues to drive incredible growth. we continue to be aggressive with that platform. today, more than 350 of the world top brands not only blog on tumblr, but advertise and spend on the platform. most notably, we launched our creators network in q1 which lets brands find incredible tumblr artists and bloggers to commission unique content. we saw immediate traction with more than 35 rand spending on creators to date. emily: she has been making major acquisitions in this area. it's a key part of her strategy to get the company moving again in this post alibaba era. joining me in the studio is bryan womack, who covers yahoo! and paul sweeney of bloomberg intelligence.

she is telling investors to be patient. how patient should they be? guest: you do have something interesting going on, it's just more of the same. the rates in growth are actually declining and when you look at the print, the core business is a big disappointment. you saw the stock selloff right away on that. emily: would you go that? big disappointment? paul: investors, as we move past the alibaba monetization issue, which quite frankly, the management team and advisers did a great job coming up with an elegant structure for that asset which will be positive for shareholders. but as we move past that investors are focusing on the core operations. and what they are focusing on specifically is topline revenue growth. this is an industry growing 15% plus every quarter and yet yahoo! is unable to post any growth.

in fact, the revenue declined about 4% this quarter. so really the operations are lagging and we haven't seen any turnaround yet. emily: brian e-marketer is saying twitter is on track to surpass yahoo!. how crazy is that? yahoo! has 700 million users? more than a billion users? when you look at different services twitter has 280 , million. brian: it is a monetization thing. yahoo! is seen as old. it was a pioneer and a lot of great work early on but has not made the transition into we are something new and exciting. at the end of the day, marketers have a hard time being sold on this revolutionized yahoo! story. marissa is working on that, but there's a lot of work to do. emily: they may have five times as many users, but what do we know about how engaged their users are?

i am assured this is the question advertisers are asking. paul: engagement has not been where i think the company wanted it to be, and that's one of the issues marissa and her team have been trying to fix since she came on board. they've been trying to do that through investments and acquisitions of products and services that will really engage their users, the 1.2 billion users to stay on yahoo! on its many properties so they can monetize them better. one of the challenges and one of the areas where they have lagged the competition has been mobile. the mobile experience on yahoo! has historically not been very good, therefore the advertising has not been very good. mobile is one of the and fastest-growing areas of advertising spending across the internet and is one of the areas yahoo! is playing catch-up and to date, we have not seen the traction on some of those investments. and then the question becomes how patient will investors be as they wait for this turnaround? emily: today, their archrival,

so-called mobilegeddon, google is favoring mobile friendly sites. you have been following all of that money she is spending in the company's she is buying and the talent she is buying. all of this costs money. when we going to see this start to pay off? brian: that is the $4 billion question. i mean, we have been waiting a long time. what are we? almost three years into the turnaround now. she has had quite a while. emily: she just did a major talent reorganization. brian: right now, they are talking about trying to trim back and save money. it is a tricky spot for her. it's not like she's walking around picking up whatever business she wants and being able to sell it. emily: at the same time, we saw microsoft and yahoo! renew their partnership. where does this fit in? how significant is it?

paul: search has been a real disappointment for yahoo! over the last seven years. they thought by forming a partnership with microsoft that they would be able to turn a business around and take back some market share from google. that has not happened. since marissa has come on board, and she came from google, she thinks yahoo! itself can improve its search business, so they reworked this agreement with microsoft to give more priority to yahoo! and its ability to drive the search business. we will have to see if they can take the reins back, but it has not been an area of growth or turnaround. search, display, mobile and video, these are the areas on multiple fronts yahoo! is trying to execute on and as we take a look at this quarter's earnings, we have not seen the benefits of those efforts yet. emily: yahoo! will be developing apps for the apple watch. does that matter?

brian: yahoo! is always doing things like that. they were early on in a lot of mobile apps, but getting traction has been a huge problem since the glory days of the 90's. maybe they will hit a home run but even now, some of their best apps don't rank near as high as other rivals like facebook or twitter. emily: what about the yahoo! weather app? brian: it got some awards and some traction, but it's nothing like snapchat or twitter. emily: what will you be watching over the next weeks and months from yahoo!? paul: one of the things they mentioned that helped the stocks after-hours is a hired advisers to think about how to monetize their yahoo! japan investment, which could be worth north of eight billion dollars in the marketplace. it is the second leg of their asian investment scenario. they did a good job with ali baba. what kind of structure can they create that will generate the most after-tax value to shareholders? we got a little color today that they hired advisers and are looking at it.

they will have some news over the next several quarters and that will likely support the stock. it has been one of the key issues for bullish investors in the name. -- game. emily: paul sweeney and bryan womack, thank you both so much. coming up, we will be sitting down with the former deputy director of the nsa, general keith alexander tomorrow. ♪

emily: this is "bloomberg west." i'm emily chang. turning now to the rsa conference -- one of the largest cyber security conferences in the world with almost 30,000 attendees in san francisco, it has been almost two years since the first revelations about nsa surveillance from edward snowden. in that time, cyber attacks have become an ever greater threat to the u.s. government and private sector. how has the nsa's strategy evolved? cory johnson has more. what is at the top of mind for people at the conference this year? cory: that is the big question. what is top of mind? how has the threat changed and how has the response changed? we have seen so much drama in in the world of cyber attack from the target attack last year to the sony attack, which is sort of brought a new way of doing things for hackers which means there's a new way of doing things for the government and the private sector and to talk about that, my guest joins us now, the former nsa deputy director. you are working as a partner at paladin capital as well. this intersection of public and private, trying to build a wall against cyber threats and hacking, what are the struggles happening right now?

guest: one of the struggles as we tend to see the interest in this space as many networks. there is just one network, but there is a rising tide raising all boats. there are threats and sometimes we decry that's not on my side of the boat, but it's all the same boat. cory: let me push back just a little bit. when target is hacked, what does that have to do with national security? chris: the same vulnerability a suffer, the businesses they are in, those are vulnerabilities in the networks other people use, so national security ultimately converges on can we in fact guarantee the nation can stand on a platform, the internet, and have confidence that it is going to be available to them and diplomacy can be taken care of in that space. it is national security, it is private sector business and personal business all wrapped up in one. cory: president obama is trying to say we will protect them from lawsuits of certain types but on the industry side, some industry people are saying the

sharing the government wants is one way. we share with them. nsa has and taking information out of private companies without their knowing that was the case. what's the right kind of dialogue to have that provides security but also lets companies understand what the threat really is? chris: their instincts are exactly right. if the government has information that can benefit the whole, the government should provide that. that we need to distinguish between edward snowden's allegations and what is in fact true. the vast majority what the nsa discovers, that is where most of the holes show up. the vast majority of that is pushed to the private sector. it is not pushed in a way that looks like it came from the nsa overtly, but it is given to private companies through the fbi. cory: is that happening fast enough?

chris: i don't think it is happening fast enough. the president has taken it as far as he can and he will encourage sharing to reduce the liability. by statute, we could go further and the culture at the end of the day is the thing that is going to make the difference. cory: i see similarities in the way, pre-9/11, when you had this information being gathered by government sources that was not shared, it sounds like what you are describing is not the similar. you've got bad guys on one side and the same bad guys occasionally going after government, occasionally going after private industry. does that create a pre-9/11 vulnerability?

chris: i think there is an analogy to be drawn there. it is less about connecting the dots in achieving some degree of collaboration. because it might be that i have a hunch. you have a shard of information and someone else has a shred and if we put that together at the bowels of the problem as opposed to the top, we might crack the nut. emily: cory johnson, our editor at large, we will be back with you later in the show. do not miss our exclusive interview with general keith alexander tomorrow.

he was the guy in charge when tomorrow on bloomberg west. he was the guy in charge when those snowden revelations came out. we will be right back. ♪

emily: this is "bloomberg west." i'm emily chang. good news for the 62 million netflix subscribers hooked on netflix original series like "orange is the new black." more original content is coming. get ready for 20 or more original shows debuting this year. that includes a reboot of the 1980's and 90's friday night hit, "full house." netflix ceo, reed hastings told bloomberg that the company will produce future shows rather than renting its content.

lucas, who covers entertainment from l.a. is with us now. lucas tell me exactly what reed , hastings told you. this is a big change in strategy in terms of owning as opposed to renting these original shows. lucas: after their earnings report, we were talking about their relationship with a lot of the shows that they have. so, "house of cards" and "orange is the new black" are the biggest shows they've had so far. they don't control does so they can sell on amazon and it has gone to try to lock up as many of those rights as possible. but what hastings said was ownership and production is the next step in their company's evolution. so when they first started with the originals they were just a , licensor. the more successful they have been, they've decided they want to get involved at the very earliest stage and carry through the show until the end. emily: can we talk a little bit

about "fuller house?" this is a 20-year-old show they are going to resurrect? how do you think they're going to pull that off? are the olsen twins going to play ball? they seem to have something on their mind. lucas: i would be surprised to see the olsen twins involved. but in the press release they had for this, they have john stamos on and they are talking to other cast members. i have to imagine they are hoping that enthusiasm about the show will cause other people to get involved. emily: i, for one, am enthusiastic. if netflix they are spending has a flop, a big flop more on original content. how bad can that be for their bottom line? lucas: the risk is not one flop, the risk is if they had a series of them. so now that they are going to produce and develop a lot of their shows, they did to work. if their future shows are not as successful as the ones they have already made, it's going to be more expensive because

they are going to be more involved in funding. emily: thank you so much. coming up, more from the rsa security conference in san francisco. ♪

emily: this is "bloomberg west," where we focus on business, technology and the future of business. i'm emily chang. a futures trader has been arrested for his alleged role in the may 2010 flash crash. navinder singh sarao was arrested in the u.k. he's facing charges of commodities fraud, and spoofing. the u.s. is seeking his extradition. the flash crash occurred in 2010 when the dow jones plunged 1000 points in just minutes before recovering some of its losses. democratic senators al franken elizabeth warren, and for more are asking federal regulators to lock comcast's proposed purchase of time warner cable.

in a letter to the justice department, the lawmakers say the merger would lead to higher prices and fewer choices for consumers. antitrust regulars are meeting with executives both companies tomorrow. the chipmaker arm holdings says first-quarter sales rose 22% but revenues from licensing were up just 3% as it dealt with an order backlog. here is the company's ceo. >> our forecast for licensing growth in the medium-term is a 5% to 10% -- that's going to be \5% to 10% -- that's going to be higher in some quarters and lower and others. i'm not at all worried about a slide a bit year on year because it's becoming such a high pace. emily: upgrades for faster 4g phones are helping to used their loyalty growth. this was after the world's

biggest wireless carrier said it added 53 million users to its 4g network. blackberry is making an acquisition, reaching a deal to buy the filesharing security startup, watchdox. it is a key part of the ceo's turnaround plan. the company helps government and corporations keep tabs on who has access to internal documents. let's head back to the rsa cyber security conference underway here in san francisco. our editor at large cory johnson is standing by with a man who knows a thing or two about leading to a crisis. cory: and a thing or two about leaks. when you think of the biggest leaks ever imaginable, who do you go to? do you go to edward snowden?

two years ago? do you go to the gulf spill five years ago? well, the guy in charge of trying to deal with both of those things is former coast guard thad allen. you were there i've years ago with deep horizon, and you were the last post on the booz allen website before the leak. the snowden leak. that kind of crisis, containment, leak, there must be some similar practices in dealing with an unexpectedly like that. thad: the first one is complexity, scale and scope. what happens is when an event like this occurs it stretches , the limits of your operating procedures and policy. the focus should always be to create unity of effort and bring in all of these spare parts focus on the problem. , cory: maybe there are some common themes about the causes but dealing with the crisis in the moment seems like a great struggle. some companies circle the wagons, shut down networks and

shut down all kinds of networks. what is the right kind of response? thad: you have to start before the event occurs. you have to think about the severity of a breach coming need to have an incident response plan, you need to have a point of accountability, a when it happens. -- a single person when it happens. cory: companies are kind of busy as it is. i can't imagine a company would reset -- every shape and stripe devoting a lot of resources planning for an event that hasn't happened yet. thad: if you look at a breach or cyber event, a lot of people would say that the purview of the system. cory: the chief information officer or head i.t. guy.

thad: there are legal implications, regulatory implications, reputation, all of that needs to be managed at a level higher so the system can work a technical problem. it takes effort across the firm. cory: are we seeing a change right now? the head of target is gone, the head of sony pictures is gone. after these hack attacks that they certainly did not bring on. thad: you become self and in a fight do this work up front. the right way to handle it is to think about it in advance. if they are not doing the job you can fire them. cory: is this the role of the chief information officer? understanding how the systems work and where they have impact can only be done by the person who runs i.t. thad: but it is larger than in i.t. event and the consequences can be larger as well, depending on the business the firm is trying to run. there has to be a holistic approach and you need to do that with someone that is more senior that has responsibility

and accountability. cory: what is the key message for the chief information officer to bring up to scale? i can imagine they are in a situation saying i'm not big enough for this problem, ceo get ready. thad: one of the things we like to talk about is connecting the server room to the board room. you have to be prepared to deal with it at the board level. that can only happen if the senior leadership is listening. cory: interesting stuff. u.s. coast guard admiral, thad allen. emily: coming up, we will look at a cancer risk test that cost just one third of a competitor. ♪

emily: this is "bloomberg west." i'm emily chang. for less than 250 dollars, women can find out whether they are at a higher risk for developing breast and ovarian cancer. one company has developed a saliva test that screened 19 genes for harmful mutations associated with those causing cancer. it was a mutation in one of those very genes that led angelina jolie to have her rest, ovaries and fallopian tubes removed. the test is more affordable, costing 10% of the usual cost. here to tell us more is the founder and the ceo of minted.com and investor in the project. great to have you on the show. my first question is why has it taken so long to develop a test like this that is affordable? guest: it's funny because we have been working on it for about two years now. it's a complicated thing to do. we have had to marry the best diagnostic labs and bring it together to create this kind of product. it's a complicated thing to build and you want to focus on quality, say need to make sure when you are dealing with

information, you do it in the right way. it's quite complicated to build. emily: you and a number of high-profile women have invested in this company. why? guest: first, i've seen them solve problems and i have the

utmost confidence in his capability to grow a large-scale company. but there is an incredible human impact from this test, that it's possible to save millions of people's lives. people even know about it -- i've added would be an incredible social impact. emily: you have an interesting background -- you have a phd in biology from m.i.t., yet you worked at google and twitter before doing this. should every woman get this test? should i get this test? elad: ultimately, the decision to get tested is up to the woman to decide and it is a personal choice working with your doctor to ultimately come to a decision on. our focus is more on making this accessible and affordable to everyone so that if a woman chooses to do this, cost is no longer a barrier. emily: why is your cheaper? you don't need insurance to get this test. elad: we have automated everything with improved quality and it drives down cost. we have automated software and lastly, our business model is fundamentally different. since we don't take insurance people pay for this out of pocket and we don't deal with insurance billing, which can be expensive. and we take less margin. we are effectively passing back a lot of the savings to the people purchasing the test. emily: there are interesting things happening in breast cancer testing.

i know they are not doing mastectomy's until women are 40 years old, yet more of these tests are available. i wonder how those trends work together. could you speak to this in terms of fighting the disease? mariam: i'm not a medical practitioner, but i do think it is interesting many people have heard about this and i, myself talked to my doctor about -- talk to my doctor about it and was dissuaded from taking the test because of the cost. it's hard for doctors to ask patients to pay for the test.

they have to make these calls that are raised on cost. i think the test could change people's access to better care. emily: what are doctors telling you about your test in particular? there are competitors that make a more expensive test that insurance needs to help cover. are they more inclined to recommend your test because you have to have a physician recommend it? elad: you want to make sure there is a health care provider in the loop and have access to your accounts. we just launched today, so we have not gotten full feedback from the market. in general, i think our primary focus is making sure everything we do is done in a thoughtful way and make sure women get this information so they can work with their physician on a personalized plan.

emily: in terms of the actual science behind it, is it any different? elad: the science is fundamentally the same. it is standard for clinical testing for these genes. we use a sequencing platform -- they are very standardized technology that have been battle tested and proven to work well for this type of testing. emily: and this test is available online today? elad: people can purchase it online. there's a physician ordering component to it but we are trying to streamline the process so that if a woman so chooses, she can get access to this important information. emily: i know you do investing in the side. how does this fit into your portfolio of other things you are interested in? mariam: one part of this is you

want to work with people you enjoy working with. that's a big part of it. the other is thinking about how to have impact. so we, you know, i focus on my company, but i like to have impacts in other ways and here's a way to help a lot of women in a known way with a big market potential. so there's a great business idea here and great potential here and a great way to have social impacts for me, that's a different part of the portfolio because it addresses a social need as well. emily: that test is available today. we will check back with you to see what the response is. thank you both. moore's law turns 50. what does the intel cofounder think about the big anniversary? i will speak to his biographer next. ♪

emily: this is "bloomberg west." i'm emily chang. 50 years ago, the cofounder of intel famously predict did that computing power, the computing power of an integrated circuit or chip would double every year. that is pre-much what happened. today, there are 1.4 billion transistors on intel's postage size chip. so what would he think about the 50th anniversary of moore's law? here to discuss it is the author of his biography. why are we still talking about

thank you -- thank you for joining us. why are we still talking about gordon moore and how big of an impact has he had on the world of technology? guest: great questions. i will try to answer them frankly. gordon moore he was the cofounder of two of the most important companies in history of silicon valley. first, fairchild semiconductor at the end of the and then a 1950's, spinoff from that, the intel corporation. emily: a little company called intel. david: for which he was to date the longest serving ceo and certainly its chief technological strategist. we are still talking about gordon moore and moore's law not only for intel, but for the importance of the silicon microchip in our whole digital world.

it is the material foundation for the digital world and it is responsible for an incredible profusion of electronics because they have made electronics incredibly cheap. from the development of the first silicon microchip to the present, cost of microchips, the cost of electronics and therefore the cost of computing has dropped a billion fold. with that, our entire society has been suffused with electronics and computing. emily: gordon moore was a local guy and i understand he now lives in hawaii. i'm sure he lives quite comfortably. tell us about his background. david: he was born here in san francisco, but his family lived in atascadero. a coastal town the in then-san mateo county. with the exception of probably in the number of years you can count on the fingers of both hands, his life was spent there.

within 60 miles. his story is the story of a person who changed the world largely by staying at home. emily: i know he is quite active in philanthropy still. does he worry that moore's law could be undermined or disproven someday? david: he does have a concern that he sees fundamental limits coming up to our ability to shrink transistors ever smaller and put more of them onto chips. at the same time, reducing the cost of electronics. there are a couple of fundamentals -- the size of an atom and the speed of light.

these are physics areas in the way. he is concerned that within this decade it may end, but he does say he hopes he's wrong and he is quick to point out that it many times in the past he and his colleagues have only been able to see 10 years into the future. but there seems to be growing uncertainty. emily: you cannot get beyond the size of an atom. david brock wrote the biography of gordon moore. thank you for sharing that with us. now it is time for the bwest byte, one number that tells a whole lot. our editor at large, cory johnson, what have you got? cory: how about this number -- 783. last year, there were 783 companies that suffered data hacks in the united states alone, up from about 600 data hacks last year. tremendous growth. a record number. it's something every company has to be concerned about an that's why this rsa conference here is such a big deal. for all the companies out there with data, that is pre-much everyone. -- pretty much everyone. emily: what does the biggest concern seem to be this year at

the rsa conference? cory: it is twofold -- it is the patience hackers are showing. they are not dashing in the door and sneaking in the back. the type of attack is changed where the bad guys are getting into the system and staying there figuring out how the system is most vulnerable, when the least competent people are manning the controls and expanding that kind of attack. that is what we saw at target and at sony and that's why this is a big deal. the notion that the threat could be so much larger and costly is a big concern. emily: we will be delving into those issues in more depth tomorrow with general keith alexander thomas former head of the nsa. thank you for watching this edition of "bloomberg west." we will see you later.

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