emily: live from pier 3 in san francisco, welcome to "bloomberg west" where we focus on business and technology innovation. our top news -- comcast terminated an agreement with charter communications to buy assets. both the department of justice and the fcc hinted they would object to a deal that would combine the nation's number one and number two biggest cable

companies. fcc chairman tom wheeler said the decision was in the best interest of consumers. a take over offer from my land -- myland rejected by perrigo. mylan says that it was 8% higher. at combination with perrigo would help mylan avoid being taken over. china stepping up efforts to crack down on insider trading and market manipulation. that is according to a statement on their regulatory commission website. this decision follows wild swings in the stock market. including a swing in shanghai on speculation the government would increase a tax duty. the greek finance minister at

talks in latvia today. he made clear that greece cannot make shortcuts to get additional aid. >> it was a very critical discussion. we came to an agreement two months ago and we hope to hear an agreement on which we could make a decision and we are still far from that. emily: varoufakis sees it differently though. here he is speaking to it afterwards. mr. varoufakis: otherwise we would have smoke coming out of the chimney. it is our view that we have no right to achieve this agreement. emily: in the meantime, a economists say that a greek default does not necessarily mean that the country would have to leave the euro. samsung has continued production

of its curved displays after seeing strong sales for the galaxy edge. it will double its monthly output of curved screens to 5 million. it had not planned on starting production at the factory until june. now to our leads -- the times are changing for apple as the company's first entirely new product in five years, the apple watch, goes on sale today. customers who preorder the device may find the watch in their mailbox already. but if you did not preorder it, stores are not selling them yet due to a limited inventory and only a handful of luxury retailers will be showing and selling the watches are it with the debut, another battle to create the best possible apps for the devices -- companies including twitter, uber, out with apps already. bloomberg has a nap for the watch as -- has an app for the

watch as well. joining me, our editor at large cory johnson, and our guests, also with me in san francisco,c my guest from stub hub. ory you did not get me the watch. did we confirm that? cory: we cannot confirm that. emily: you are not going to surprise me with a watch in the middle of the show? cory: if i told you now, it would not he a surprise. i have got to say my daughter my eight-year-old, freaked out when she saw this thing. the functionality, the things they could do. it was so exciting to our in a way it was not for me and i wonder if that speaks to the surprise for the user. emily: steve, you do have the watch. tell us what you think. what do you like?

steve: i am still in that honeymoon getting used to it face. emily: hold it up so we can see it. steve: i've got it right here -- emily: higher. steve: you have all of the functions you would expect. you have the world clock -- cory: a clock. imagine that. steve: it does tell time. everybody is asking. there are some noticeable ones facebook, google, a few applications we have yet to see rollout today. emily: you have developed for the watch. tell us what it is like? guest: it was a great experience. emily: it's hard to do, to develop for something -- cory: create it and make it available. parag: we were able to look at what the documentation would be.

and frankly, the principles around the apple watch, they say it is the most personalized device apple has ever made. we started with that principle and said what is the right value proposition for the user given this spot in the marketplace? nearby event alerts, notifications of what is coming up in your area. if you have tickets for an event, we have a clock that builds the hype that your event is coming up and you can finally enter the venue with mobile tickets. it is a glance of the future, if you will. emily: how about you, tracy? how does it help your customers? guest: we are really excited to launch our poshmark app, because we are going to connect users. your three favorite brands are going to go real-time to your phone, to your watch. if there is new inventory, a sale on that item you love, it

will be right there on your wrist. we will let you know in real time. emily: is this a luxury item or is this something everybody is going to buy or everybody is going to want? apple is selling this at some of the most elite fashion boutiques in the world. is it really that kind of product? steve: i think it is. apple is doing something different with the three tiers of the apple luxury watch edition. but i think we can see ultimately the introduction of the new macbook that comes in three colors -- apple was to think of its devices as lifestyle products. it is not just something to help you finish your to do list. they want you to think of them as an expression of yourself. emily: i am all about gold, but i think i want one of those sporty ones. cory: fine, i will return the gold. steve, i have a small watch

collection. none of them are particularly expensive. but i think it will be interesting people who have a bunch of watches -- are they going to abandon all of the watches they have for this item that is not worth something over the long-haul. a $70,000 apple watch will be worthless in a couple years on like a rolex, which stephen usually rocks. steve: i anticipate having some uses for my vintage watches and a couple days. i think this is an item you would have to wear every day. i do not think this is a product you can leave at home sometimes if you're going to get the most out of it. emily: all right steve, hang on. we will continue this conversation after the break. parag of stubhub, tracy from posture. we will be continuing this conversation after a quick break.

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emily: welcome back to "bloomberg west." i am emily chang. coming up, more on the apple watch. and a conversation with richard branson in a few moments. shares of the indian software giant -- slumped the most in a year. that is according -- that is after the annual sales disappointed for the first time since the ceo to charge in august. the research firm gartner predicts information services will rise, led by the united states. an upstart campaign as other board members declined to renominate her -- elaine wynn lost. an ongoing dispute with her and her ex-husband steve when it was weighing too much influence on

poor. we turn back now to the apple watch which is on a few wrists -- not mine, not cory's. but steve has it. he is in new york city. apple will not make the watch available in its retail stores. instead people can order online or in select stores. will this help position the apple watches the luxury fashion item apple hopes it will be? cory johnson is still here, as well as the passion are cofounder tracy sun and the stub fog -- these stub hub cofounderparag. how important is this? parag: you focus on v1. you did not have a device

available. having it available for the market is the first task of business. now that the devices out we can try this with our phones and watches and see the interaction between the two, you will start to see the quality of life experiences increase. you see the interaction of the phone, as i mentioned continuing the experience from the phone to be watch -- cory: so, the killer app may not be there yet, because we will find with usage what the great thing is? parag: i think so. everyone is looking for what is the right core competency. and then frankly what the public wants from the watch. emily: would you echo that now that you have used it? steve: just for a few hours. i think the software experience will define the product in a way it might not have for other products. so far the apps that are out have much more limited functionality than what you're

used to on your iphone and whether those are the right wrong interactions or something else entirely, i think gets remain to be seen. cory: we were talking about this in the break, but it's interesting that if all of the input is siri and as much as google is a data company that learns from every search -- steve: i do not think that -- parag: i do not think that google will not build an app for the watch. it's interesting to think about all of that data being revealed to apple and that going into the search phrase going forward. emily: how important is it to your customer, but every customer? tracy: we are so bullish about the watch and i think it will be a huge shopping tool going forward. i would agree with what everyone

is saying which is we are all in the v1 phase and we are learning. but we know because we launched as a mobile only app about four or five years ago and people were like, come on. no one is going to shop from their phones. four years later, that is obvious. it is a platform that will get people closer to communicating with each other. we jumped on it. we believe in it so much so that we have 85 people in our company and we bought an apple watch for every single person at #. emily: nice. tracy: part of it is we want 85 people on the ground testing this device. emily: tracy sun, posh mark cofounder, and a very generous posh mark.

parag, mobile director for stub hub. steve, who i hope has security as he leaves the building -- richard branson, coming up. ♪

emily: work family, life. as a working mom, i know how hard it is to juggle these responsibilities. that is why i was oh excited to sit down with facebook ceo sheryl sandberg and virgin group cofounder richard branson about this balancing act and whether we can all have it all. sheryl sandberg: one of the reasons i wanted to be here with richard, he will say this is good for my company. we do not have enough diversity at facebook. the reason we want more

diversity, we will build a better product and a more successful company. i think what will motivate business and organizations to take diversity seriously is when they realize not taking diversity seriously is harming performance. emily: what is the next phase? what conversation do you want people to be focused on now? sheryl sandberg: it is about the culture. we will not get to quality until we change the idea. we want women to be nurturing. we do not fully engage women at home or in the workplace. that is hurting us. at any income level, children with more active fathers do better. they are happier healthier they do better work. emily: that means there is a cost to men not having the opportunities or taking the opportunities to be as active parents as women? sheryl sandberg: that has happened almost nowhere. emily: i read an article that

told me i could not have it all. and i cried. honestly, i cried. i cried for a couple weeks. and i reached out to you, and you said no, this is not happening. you are going to do this. and that is honestly part of the reason i am still here. can women have it all? sheryl sandberg: richard, do you ever get asked if you can have it all? how do you have it all? do you ever get asked that? richard branson: no i suspect i do not spend nearly as much time with my kids as my wife. so, when my kids were young, i was out at the office -- i moved out of the office. i worked at home. i would be taking care of them whilst we were having meetings. i allowed the time to work from home. and i therefore think company

should give men that flexibility to work at home. emily: yahoo! just ended their work from home policy. are they on the wrong side of history? richard branson: i think it was a mistake. i have said so. she had a problem with the company. emily: marissa mayer, the ceo of yahoo! richard branson i personally -- richard branson: i firstly think it is a mistake. people working from home if they have got kids, they can -- they can get the job done at home and they can be around their kids. emily: the kleiner perkins trial captured highlighted this issue of gender discrimination. the jury found on behalf of kleiner perkins. what did you see in the trial?

sheryl sandberg: so many women across technology and business saw their own experiences. you saw that. i wrote a whole book about this. but what is happening is we have systematic stereotypes of women. in systematic biases of women that, for men, likability and success is correlated. as they get more successful, they are at her like. for women, success and likability and women is negatively correlated. emily: a lot of the things that ellen pao alleged, they were small. she was asked to take notes at a meeting. she was not invited to a dinner. an all-male dinner. oh of these are incremental things that do not seem like a big deal but taken together maybe they are. how'd you present those all things? richard branson: one of the interesting things that came out of the dinner we had, some women

said they wanted to go on business trips. suddenly, it was all the men going on business trips and the women are being left behind. there are things that need to be thought about, to overcome that. but, if i can just give one radical suggestion because i do not actually think we will get to a situation where board rooms are equal women for another hundred years. emily: wow. [laughter] richard branson: but i think the way to get there is to do what scandinavia has done. and i know a lot of women do not agree with this. but i think any new company that sets up from today must have at

least 50% women on the board. emily: hillary clinton is running for president. carly thierry and a -- carly victorino -- fiorina just announced. how do you feel? sheryl sandberg: i am thrilled any time a woman runs. that's great. the more, the more. emily: have either call 24 advice? sheryl sandberg: i know them both in their great women. i want more women in office on both sides of the aisle. in every party, whether they are the most conservative party in the country or the most liberal. having women makes a big difference. emily: are you endorsing anyone yet? sheryl sandberg: i have very supportive of hillary clinton. i would like to see her as president. i would like to see more women presidents around the world. emily: catch the full interview

in our special tonight -- balancing act. a conversation on work, family and life and whether we can have it all, tonight at 8:30 p.m. eastern and pacific right here on bloomberg television. you can stream it as well. we will be right back. ♪

emily: this is "bloomberg west" where we focus on innovation technology, and the future of business. i am emily chang. the white house reviewing its policy on drone strikes, this after the president acknowledged two killed in a drone strike on al qaeda. congress says this is not enough. they want to review whether drone strike should be used at all. 18 arrested in terror charges

with links to al qaeda. two even have links to a some of bin laden. it were allegedly plotting against the vatican. two have been linked to a 2009 coming in pakistan that killed 100 people. shares of italy's second biggest bank lost about 2 million dollars in value after news that the ceo was stepping down. the problem? the resignation notice was fake. it was sent around via an e-mail from a hosting company in africa. they sent another suspicious statement in november. and sarao's former boss says that he did not cause the flash crash. >> he is the only person that i would think would be legendary,

in some way legendary, in the future. we tend to be remembered around the world. he certainly has been of his generation one of the best. emily: spent another night in jail as he tried to cobble together 7.5 million dollars in bail money. chris christie is moving closer to a presidential campaign. his wife has resigned as a director. her position could have created a potential conflict of interest. he will announce next month whether he is indeed running for president. we have learned a whole lot about big companies in tech this week. amazon google apple released earnings. our editor at large cory johnson has been pouring through the numbers. cory: yeah, the reason that we

care about earnings, not to see whether the analyst's were right or not, but we learn about the businesses when we see what they show us every quarter. goldman sachs keith joins me from new york. facebook and google told us a lot about what is happening with advertising. what did you see as a common theme? guest: i think you saw in the results from the advertising companies so far that there has been a tremendous momentum from advertisers to move dollars online, particularly to mobile. you look at the ships we have seen an advertiser dollars, whether it is facebook or twitter or whatever -- you look at the shifts we have seen an average has it all is, whether it is facebook or twitter or whatever. television catching up just tells us the other side of the story is happening online. cory: i was really struck by

facebook versus google. let's bring up the chart again. the gross rate of the pricing was completely different. both companies shifting rapidly towards mobile but the ads sales year-over-year was up 32% for facebook. as they move to mobile, the prices going up. but the cost per click is going down. does that mean google dumb, facebook smart? something is very different. guest: i think there's a lot of noise in those metrics, one. cory: are you making fun of my model? guest: i may have. as google ramps up its business, it did it with the desktop behind it, and it really try to perfect the dust. monetization. as google tried to ramp up on the internet, they spent 10 years perfecting this search, so they had a monetization

challenge that facebook never had because facebook was never good at desktop monetization. what is happening to the internet -- there are two that major things in internet advertising. mobile and video. we think the best position right now is facebook him a but google is very close, number two. cory: in terms of advertising the change in advertising rates, is facebook increasing equally? guest: the most important thing is the pricing side of thing. it's almost an outcome rather than a determinate when you're looking at online advertising. facebook is seen a pretty significant decline in the amount of inventory there making available just as they have moved from desktop to mobile. they are also moving to higher quality ad units on mobile, particularly video, as mark mentioned, which will have a positive impact for advertising

prices. cory: so the amount of ads could be infinite, but they are looking for more quality, not quantity? guest: that's exactly the way i would look at it. cory: i want to turn to amazon. there's not a lot of disclosure. but it was shocking to me, mark the profit margins. it seemed very un-amazon-like. guest: i do not know a single cell site or by side analysts on wall street that was not shocked. cory: it beat expectations. guest: shockingly. there are two to problems. the business is so high margin but secondly amazon would allow it to be run it such high margins. this is a company that enjoys razor thin margins. they have the mantra your margin is my opportunity.

i put a little bit of a bull's-eye on their back. if margins are that fat, that high, that good, you can bet it will bring a lot of competition in. cory: except they have been lowering costs like crazy. but just as shocking, how unprofitable the rest of the business was. guest: except they really haven't. there has not been a major price decrease at aws since they took that really big price cut following the introduction of dce -- gcwe. mark is right. it was a shock to everyone, the level of the profitability. they have these profits because they can. they are the one company in the cloud that is operating at the scale you need to be operating at to leverage all of that massive scale that amazon has made and their competitors have

to make to try to do what amazon is done. the differences avenue -- amazon has a lot of revenue to go with it, whereas most competitors do not. cory: heath, thank you for coming on. mark, thank you as well. emily? emily: thank you cory. the dusty desert of new mexico may hold the key to california for a water problem. the desalination technology being put to the test. and neil degrasse tyson bringing his science genius to television. ♪

emily: this is "bloomberg west." i am emily chang. still to come -- solving california for water problem. plus, the world's most famous astrophysicist. first, top headlines. buying the educational tech business for $555 billion --

$535 million in cash. they have 40% of the market. the fantasy sports website fan duel has the purchase naming rights for the boxing trunks floyd meriwether will wear in his out against manny pacquiao. the terms were not disclosed. they will have a face at value of $10,000 each. the california drought has caught the attention of the world, but solving the world's water problem has been a long-running goal of the u.s. aid global development lab. our editor at large cory johnson has a look at how they are spurring innovation in the heart of the american desert through wiring the world. cory: dry, dusty hills. cactus, rattlesnakes. the ad lands of almagro, new

mexico. just the place to look for water. a team of adventurers gathered here to test experimental water purifying machines in the heart of the desert. >> what we are trying to prove it is desalination can be cost-effective. and environmentally sustainable whenever you tie it to power sources like solar energy. cory: you may hear a buzz off this thing as it is running off solar power. the challenge is the same. take brackish water, create think water, agricultural quality water that is mineral rich, and separate doubt -- separate out the junk using solar energy. the technology could also hold a key for world farmers in the california drought.

>> they need to replace the water they have been cut off from by cleaning water that previously sat unused. cory: you may be wondering, why new mexico? why the desert of new mexico? why alamogordo, new mexico? it turns out that the water here is particularly crummy. because of the mountains picking up all of the minerals all of the salt, the arsenic, the gypsum -- it is pretty crummy water. the technology can be used in countries developing their choice, but it can be used for big business. >> the water market is big business. altogether, it is about treatment -- $3 billion. you would need a 3% market share to get 300 million a year. emily: editor at large cory

johnson there. they built a machine using electro-dialysis technology that reduce the amount of waste. coming up, america's most famous astrophysicist will take his radio show to television. my interview with neil degrasse tyson, next. ♪

emily: this is "bloomberg west." i am emily chang. when he is not studying the galaxy you can often find neil degrasse tyson teaching about the galaxy on his radio show "startalk." now he is bringing it to television. it premiered on the national geographic channel this week and will feature high-profile guest like jimmy carter and tech

entrepreneurs. i spoke with the most famous astrophysicist to ask why he is bringing science to late-night. neil degrasse tyson: people, if they don't think deeply about it, they would say you are just trying to turn it into a joke or shoehorn it where it does not belong. no, we have done more thinking about it than you might think. it began as a radio show and podcast and it only jumped species this season with national geographic saying, hey that might work as television. so, what we do is we invert the model. the typical model is you will have a journalist interviewing a scientist? who would tune in to that? people who already know they like science. i thought to myself, how about the people who don't know whether or not they like science?

or better yet, the people who know they don't like science. how do you get science to them? it occurred to me if we reduce -- if we reverse the model where i am the host and my guest are not scientists people drawn from pop culture, people you have heard of in some capacity or another, and the conversation his about how science has influenced their lives or livelihood. emily: do you have any recurring gags to take on the likes of jimmy fallon? neil degrasse tyson: [laughter] when this story first hit, the press, i think, ran with it a little too far. they were saying "tyson takes on late-night." no pause. there is no monologue, no band. no no. it's one night a week. it will not be current events topical. it will be conversations with a very high shelf life, as science is, as science is discovered and understood, what drives the

universe. so, no no. i will be dancing. [laughter] emily: the show is inspired by your popular podcast. this is a technology show. a lot of your fans watch our show as well and i wonder how has technology called you teach your fans about science, bring the universe back down to earth, as you say? neil degrasse tyson: i could never have predicted coming out today. growing up, i had thoughts every day, what the world looks like through my lens as a scientist and an educator. when twitter came along, i really that is a place to put those thoughts. previously i would have the thought and it would dissipates into the ether never to be recovered again. now with twitter, i can say, oh let me share these thoughts with people. i realized many people who are not educators, are not scientists, are intrigued by what the world looks like to someone who is. i wake up every morning and

think, what, i have 3.5 million twitter followers? should i remind them that i am an astrophysicist? there is still time to back out. it reminds me there is an underserved appetite the public as for thinking about science and learning how the world works. emily: what about the podcast medium in particular? i feel like podcast's are having a moment. but i feel like the greater mainstream is embracing the podcast. "serial," for example, went viral. what you think it is about the podcast? neil degrasse tyson: the idea that you can learn without always having to look at images. our parents and their parents set around the radio in the living room listening to information. it's rejuvenated literacy on some level because words have to do all of the talking rather than just images. that is in the podcast world. now we are a successful

podcasting radio show, successful, if i might say --"startalk" was the number one downloaded podcast on itunes, and we are proud of that. but it is a sign there is a hunger out there and we are the servants of that hunger. emily: how well do you know a guy like elon musk and what you think about what he is doing? neil degrasse tyson: we had him on the radio show. he just missed are cut off for having them on television. you can find it online. we actually made news during that interview because we were yukking it up about aliens and possibly the discovery of intelligent aliens and he mused of aliens are sufficiently intelligent and they come upon us, they've might just want to make us their pet. because here we are thinking we are intelligent and we will conquer -- no. that is human hubris kicking in

preventing you from thinking how intelligent some entity might actually be. elon musk is an ideal kind of guest for "startalk." emily: what about the topics. what topics are you most excited about right now? neil degrasse tyson: i'm excited about all kinds of topics. but "startalk" is not topic driven. it is not today we are going to talk about moon landings. science is driving the show. the guest is driving the show. we orbit science talk around that person's life and profession. so, for example, one of the people i interviewed is been stone -- biz stone, who i knew his name, but i did not really know who he was. he is the cofounder of twitter. i got in his head to find out what it was in him to develop this and imagine it could become

what it did. you get inside the entrepreneur especially the tech entrepreneur because that is shaping our modern lives. that is where conversations go. they are always pivoting, based on who the guest is. emily: neil degrasse tyson astrophysicist and host of "startalk" on national geographic. it is time for the bwest byte. one number that tells a lot. do you watch "startalk?" cory: not much more than bloomberg west. emily: there is the bwest byte. cory: the hubble went into space, made 37 owls and captured images, data about 17,000 objects.

it was an incredible thing. emily: they started building it in the 1970's and it took years. cory: about 10 years to build it. it's interesting. look at that space shuttle. just incredible. it has captured so much information about the universe and the pictures are beautiful. it's not the most powerful telescope launched by the u.s. government. the most powerful telescope is a secret project not pointed toward space, pointed toward the earth. it is gathering information on us. it is about to be improved on with the james webb telescope about three times the size. emily: another way to bring the universe down to earth. cory: did you talk to branson about that at all when you talk to him yesterday? emily: he is away into space. it is friday, by the way.

we forgot to mention that. thank you for watching this edition of bloomberg west. do not forget to watch my special with sheryl sandberg and richard branson later tonight. ♪ . .

mark: from bloomberg world headquarters in new york, i am mark crumpton. this is "bottom line." the intersection of business and commerce with a mean streak perspective --mainstreet perspective. to our viewers in the united states and those of you joining us from around the world welcome. let's get you to the top stories we are following this friday. comcast dropped its $45 billion bid for time warner cable. the deal was announced 14 months ago. in the past week opposition from government regulators took shape.