emily: apple named jony ive its chief design office. but what does that mean? and what you need to know about the two people who will fill his shoes. i'm emily chang in this is bloomberg west. coming up -- charter makes a big move to become the number two cable provider in the u.s., but is the $55 billion deal really about who controls the internet? plus snapchat's plan to turn itself into a real business. cofounder evan spiegel is telling bloomberg. and go pro gets more competition. i talked to two much for newer's

that just merge to give go pro a run for its money with the first live streaming camera. that's ahead on bloomberg west. first to our lead. jony ive has a new role the first chief design officer for apple. he will be shaping the look and feel of apple's products and take on current design products new ideas, future initiatives. he has two deputies who will be taking up his day-to-day managerial duties starting july 1, but what are the implications of this unprecedented move? joining us, tivo's chief experience officer who has helped companies like google and twitter come up with strategies and we also have two other guests. thank you for joining us, all of you. this is the first time i have ever heard of a chief design officer. not a common thing to do. what does this really mean? does this increases power? does it change it?

guest: i think it is just a titular recognition of stuff he is been doing already. in some ways, this is the role he took over after steve jobs stepped back. now, in some ways, just like steve, he will have overseeing the entire portfolio of apple products, and he will have these two lieutenants helping him. emily: you say, oh, my gosh, he needs to be there for the day-to-day, nitty-gritty. doesn't he need to be? guest: in some ways, but at the same time the company needs influence across all of their different investments including the options building. i think they need someone who can see things more globally. emily: alex? alex: yes, his influence is going up, but it's a fact that

the company is getting so much larger. whether he got this new role or not, his influence is going up dramatically and what we expect at jmp securities, apple will come out with a whole new array of things products. he will have the oversight to make sure they all harmonize with each other. possibly the thing we are most looking forward to is the apple car. emily: ok, tell us about the apple car. what are you expecting? guest: -- alex: they are heading toward an autonomous driving world. they have maps, fear he, in intelligent cloud with it and they have the greatest industrial design mind in the world in jony ive. you put that together with local manufacturing and you have a revolution in the making. we think that is coming. we think it is a big. we think it is a trillion dollar opportunity potentially for

apple in 2020 and investor should be paying attention to this. guest: i'm not sure i agree with you thomas carr, but i definitely agree about this being -- the autonomous car, but i deftly agree about this being an opportunity for apple. i think everyone is looking and saying, we can do a better job. regulatory issues limit the design speed with which you can operate an automotive, but i think he's looking at that and saying we can make a big impact. emily: they make it clear that he still has control of design but others are saying, is this a step toward leaving the company? we have heard him talk about being exhausted. i saw him speak at vanity fair last year and he talked about all of the time he missed with his family. he is talking about xiaomi, a company accused of copying apple

design. here is his response to that question. jony ive: you spent seven or eight years working on something and then it is copied. i have to be honest. the first thing i think is not oh, that was nice. all those weekends i could have at home with my lovely family, but didn't. emily: i watch that moment and i remember it because you just got a sense of how much he cares about this stuff he is producing. if he is not there on a day-to-day basis -- how much of a loss do you think that is? guest: it is no more of a lost then steve running two companies and having his fingers and all of the different objects. with a company that big you need management. designers need structure in

which to work into their creative best work in this is going to give him that. emily: two people will be filling his shoes, one hardware, the other focused on software. do you know these guys question mark who are they? guest: their names are starting to pop up. richard in the context of the apple watch. you have seen alan's name mentioned a couple times. i think apple has bring in a more to the forefront with the anticipation of this announcement and we will see them play a larger role in the future. emily: -- guest: new individuals, fresh ideas getting a chance to make an impact and if jony is a bit fatigued, think about this new role that gives them greater potential to influence the world yet again. i keep coming back to the car because that such an enormous opportunity for apple, but after revolutionizing the smart phone, reinventing the pc, now with the apple watch it gives them

another chance, i would say, to be invigorated. emily: cobie, how easy is it to hand the reins to other people? conbie: incredibly challenging as a designer. jony represents designers and that he is passionate and does not want to give up control because giving up control means giving up a direction he would want to follow. at the same to him, it's kind of necessary. i agree with these guys. in order for apple to cross all of the different things they want to do, he needs to take a larger role where he is touching everything. emily: it seems jony ive's signature has been to focus on supposedly to the extreme. do you think that will change? guest: not at all. he will just look for more projects in which to do that. emily: can others carry that on? guest: he has built a design

language and system they are familiar with and can carry on. alex: that is one of the enduring strength of apple. if you go back to what steve jobs was so good at. he had clarity of thought. he got people on the same page. if jony ive can keep people in that space with beautifully simplistic design -- that will be -- that will make apple a player that no one can match. emily: all right, thank you all. of course, we're all going to be watching. now to the game of cable. media titan john malone making a comeback in the u.s. cable industry. it has been 15 years since he gave up his number two spot by selling tci to at&t. now the 74-year-old billionaire's charter munication's is offering $55

billion for time warner cable. it is higher than charter's original of her back in january 2014. here is charter's ceo tom rutledge. tom rutledge: time warner is more valuable as a company because they have been successful during this process. they have kept their eye on the ball. they have grown their business. we have grown our business. we are comfortable where we are today our price today. it is a different circumstance. both their behavior and our behavior is different and i'm pleased with how it came out. emily: this catapults charter from the fourth-largest cable company to the number two. charter would be quadrupling its numbers off subscribers. but rutledge says ultimately it's all about the internet. tom rutledge: the ability to use high-capacity wi-fi and have abilities across the cable

industry on those platforms and ultimately integrating those into cellular businesses, i think, is in our destiny. emily: of next, foxconn is going to india. why china may be getting too expensive for the world's biggest electronics manufacturer. plus, the ceo behind one of the fastest growing startups in the world. evan speigel and his focus on snapchat. ♪

emily: a story we are watching -- the german carmaker daimler has found a friend in china. it is teaming up with by due to give her sadie's drivers access to content from their smart new orleans -- smartphones through their dashboards. tyler is teaming up with a handful of companies including by due -- daimler is teaming up with handful of companies including baidu. evan spiegel has a bit of an image problem to shake. he has been called hockey and inexperienced. yet he has up a startup worth 15 billion dollars. he said that some things were not just off the record, but off the effing record.

for more, our contributing editor david kirkpatrick from new york and also, our securities analyst. i want to start with you. you wrote the book on mark zuckerberg. he is a guy who did not have the most flattering reputation in his earlier years. what differences and similarities do you see in market evan? more similarities or differences? guest: i see a lot of differences. i think zuckerberg's reputation when he was younger was undeserved and a lot of it flowed from a misleading movie that was quite popular. whereas you have seen attacks from multiple things that evan spiegel has done that make you question his judgment, but he said -- he is only 24. people are entitled to make mistakes when they are 24. we did not have investors willing to throw billions at

them. i think he is proving himself. emily: there's also a lot of interesting numbers crammed into this article. snapchat gets 2 billion video feeds a day, which i understand is half of facebook. is that as big as it sounds? alex: it is and it's a phenomenal achievement for this young company. naturally, there's going to be a certain amount of confidence that goes with that and you would like to see an executive with a lot of drive because the game is far from being over -- emily: it does not matter how much they swear, is that what you're saying? alex: there are a number of executives who have profanity as one of their calling cards. i'm not going to hold it against this young man. it would not be my first choice but i am not building a $15 billion company either.

we don't get it, right? it's a brave new world of new media right now and we think that he is right on with that and so was go pro a company making his name in action cameras right now, but has outlined its immediate strategy. the world is changing dramatically and as a young ceo i think he's in a very good position to be a catalyst for that change. emily: we'll talk about companies getting ready to take on go pro running at segment but first, i want to talk about what the future of snapchat is. a long-term former facebook executive said at worst snapchat is a next generation mtv. at worst -- at best snapchat is a next-generation viacom. what you make of that? they are either everything or nothing. guest: i made an analogy with

disney. they are in la-based company with an la-based media mindset but they are creating bite sized media for a bite sized media age and something very different. i think the videos that they do have in large number are not the same as facebook and youtube should not be really compared, because they are so much more minor, and yet they are vast in number. it is something changing so quickly. baby boomers have trouble understanding it. emily: i'm a little bit younger than you, but i also have trouble answer -- understanding it. i use netjets but i do not use it to comedic it with my friends. i went to an ice cream shop the other day. literally every kid in line was using snapchat. they were just talking about whether they wanted chocolate chip or not.

the values for ads are dropping. what is going on there? guest: that's the whole thing there, emily. the landscape is changing rapidly. they tried something. they tried an elevated price point. it would appear it did not take area that is not to say they cannot come back to different prices going forward. the thing is, i would have to challenge you, what is not important about an ice cream flavor? it's tying people together across time and space. it's wonderful. snapchat is doing something important. they could take a lot of different directions. emily: i do like ice cream. i agree with you on that. david, what about this idea they might get into e-commerce. we asked snapchat about that investment in particular and

they did not comment, but what about e-commerce as a particular revenue stream? david: i have been following snapchat with more interest is my friend went there as head of strategy. one of the interesting things about him, he is always been deeply involved with chinese internet companies and i think the fact that alibaba owns pieces of snapchat is something to keep a close eye on in terms of its future. emily: i also think it's a big endorsement of the company. all right, david kirkpatrick, alex, thank you for joining us today. now to growing pains. foxconn, the world's number one in electronics manufacturer is looking beyond china for its manufacturing capabilities. in fact, it's conducting studies in india. it is planning 10 or 12 indian facilities including factories and data centers.

foxconn is facing rising expenses, adding 25 manufacturing sites. foxconn once to collaborate with local indian companies like informatics. foxconn is not alone. shall me also plans to -- shall mean -- xioaomi also plans to expand to india. amazon's german tax bill is about to get bigger. we will tell you why, next. ♪

emily: it is time now for the daily byte one number that tells you a lot.

and that number is 14 billion -- a much they paid in taxes on german sales. for years, amazon like other u.s. tech companies funneled much of its european sales through luxembourg to take advantage of the nation's lower tax rates. today amazon confirms that loophole is closed. that means a higher tax bill across the board in europe. so this changes nothing -- they are pressing on with an investigation into amazon's tax practices. now think wearable, durable waterproof camera. think go pro. go pro has taken the action camera market by storm. it has 38 present global market share by 2013 and consolidated that in 2014. can anyone beat go pro? this year the action camera

pioneers contour and i on cameras -- ion cameras joined to take a bite out of go pro's market share. gentlemen, thank you for joining us. so, i was speaking with alex who covers go pro and he says that you guys do not stand a chance. why is he wrong? guest: he is wrong. contour has a very proud history in this market. we have first waterproof camera. the combination with ion gives us an enormous opportunity. we cover the entire price range. we are going to be in 10,000 companies -- 10,000 countries. walmart, best buy, all the major stores. if you put our company with ion

and the ability to retail, we got a good chance and we have fantastic news coming up all the time about new cameras and roadmaps. very exciting time. emily: you guys have about 9% market share. other guys, sony, shall me -- xi aomi, trying to get market share. what makes you unusually? guest: we go beyond the camera. we have the contour camera to compete in the actual sport, but we go into the home, into the car and with the announcement of what i am wearing here, we're going into wearables. so, the point of view world will go beyond that extreme sports enthusiast. the other thing also that is important to note -- the imaging industry as a whole it has lost its female consumer.

we feel without the addition of this, which takes 1000 photos on one battery charge in the live streaming peas -- that will be phenomenal. we are there to compete. emily: even as you pointed the camera you are wearing on your chest there -- we will take a closer look, but i want to talk about the broadcasting part of the camera. how will that work? what kind of audience are you targeting? giovanni: the next layer of social is live streaming. we have done talk and text and facebook and snapchat and things of that nature. the idea is live streaming is going to be the next layer. for us, the idea is this is the third lens to a smartphone. it works with your android or your iphone and the idea is you can literally be live streaming what use the -- what you see throughout the internet.

so, the idea -- emily: all right -- giovanni: having a baseball game, and -- emily: we will have to leave it there. i'm so sorry. it's great to hear what your vision is. thanks for joining us. ♪

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john: "with all due respect" to jeb bush and president obama do us a favor and leave our show out of your petty disagreements. >> with all due respect, mr. president, you're just wrong on this one. john: happy national blueberry cheesecake day, sports fans, and our tv guide tonight, jeb bush's little house in the kennebunkport compound but first, the clintons workaholics.