emily: gamers and movie stars and bloomberg west. we have invaded downtown san diego for comiccon. we have it all. ♪ emily: i'm emily chang and this is a special bloomberg west live from comic-con in san diego. coming up, movie games and movie studios are using virtual reality. i will be joined by the man responsible for sony's project morpheus. star wars fans overrunning san

diego. we have everything you need to know about the upcoming film and we will hear from lucasfilms partners. youtube mega-celebrities will be joining me. we will talk about their new digital tv collaboration with legendary entertainment. all that and much more. first -- project morpheus. sony's project into virtual reality will add a whole new dimension to gaming. it will be released early next year. i'm here with the man behind the magic, richard marks. we also have a bloomberg media reporter with us. richard, thank you for joining us. i had my first try earlier today. it was pretty cool. how long have you been working on it? richard: we have done the technology for many years in our

research the department. it happened in 2011. emily: it was very realistic. i was a little breathless afterwards. i don't know if that was just me . i got really into it. but that feeling afterwards -- i felt like i could only do it for a few minutes. how do you overcome the nausea people have been talking about? richard: we are having a lot more success now -- maybe you were feeling being immersed into an action movie and you were the character. your adrenaline keeps going and you get a sense of rush. in the other game, you are a monster and you are moving around a lot to smash things. i think the technology has gotten past that point where it is causing any grief. emily: let's talk about the technology because the displays are pretty cool. talk about the features that

makes this so special. richard: we have 120 frames per second display, really low persistence, low latency update. it feels like there is a world around you. it isdoes not feel like a screen in front of you. the headset is very comfortable on top of your head. you can move it away from your eyes to support glasses. >> what is the longest amount of time you have spent using it? i think i spent about eight minutes but it jumped between eight clips every 20 seconds. richard: i have been in there for about four hours straight. emily: could you walk afterwards? richard: it was fine. we have five minute experiences tailored because we want to have a lot of people trying it. it is a tetris like agame. we play that in competition against each other often for 20

minutes at a time. emily: the headset i tried today -- is that it or what are you still working on? richard: we feel the product is a good quality. even just a year ago, headsets were not at that level. most companies do not feel like it was the product yet. several companies have made these headsets where the update rate is really good and the latency is really low so it feels like the world is real. emily: we talked to david albert, the creator of walking dead. they have been working on a virtual-reality walking dead series. this is what he had to say. david: i think vr is a fantastic opportunity to tell stories. it is a different medium. you don't have the ability to control what people are looking, but you are still able to craft an environment where people can tell stories. i think that ability is a great opportunity and i think hollywood will tell more stories inside of vr. emily: what is your take on

that? richard: a lot of people are interested in telling a story where you think you were there. you cannot control what people are looking. it is like live theater that way. you could be looking anywhere on the stage, but you do have ways of bacon cue you to where the action is happening. >> is the thought that gaming will be first? the sense i get from most movie producers is that alpert's series is an experiment. it is mostly marketing around a project. your idea is eventually people will spend hours watching something. richard: our focus is primarily games because that is what we do. the reason why i think game developers is taking the lead because it is an interactive experience. that is what they do. the hollywood people are starting to explore what that means that i'm. how do they tell a story when people want to interact? emily: we spoke with the

director of the new warcraft movie which is based off the popular world of warcraft game. they just did a virtual-reality deal with google. take a listen to what he said about the excitement around it. >> we have been focused on finishing the film. we'll come out until june of next year, but we have some deadlines for our own for other reasons. duncan: comic-con becomes one of those things that takes our attention but we want to make sure we gave it the attention it deserves because it is a big opportunity for us to unveil what we are doing. emily: richard, how far off the you think the virtual reality is for the mainstream? when will virtual reality had its moment? richard: ours comes out the first half of next year. we feel like if you cannot know what virtual-reality is like unless you try it. we want to have content for

those people that are the initial buyers to show the person who does not think it is for them so they understand what it is. we already had experiences right now where people are saying wow, when can i buy this? >> what are some of the projections for the amount of people using it in the first year? richard: it is hard to new. emily: how many are you making? richard: we are not announcing numbers yet. we are very optimistic. we are putting a lot of our energy behind it so that should tell people something. emily: i enjoyed it. i'm excited to see how it goes. richard marks, thank you for joining us today. now onto 2k -- going beyond borderlands with its newest video games. i cut up with producer chris thomas who is overseeing the release. chris: battleborn is a first-person shooter, fast-paced

with a huge cast of 25 playable characters. each character has their own personality, own place fileyay style. these characters are literally having to protect the last start in the entire universe from being destroyed by a mysterious evil. we have a variety of characters. every single character plays differently. i find a different character that i fall in love with every few weeks. our story is pretty amazing. going through that with each individual character is a lot of fun. it is really great. i think comic-con, especially for battleborn, this is the first time we are in a place where consumers can play the game. we were at e3 and that is mostly a press event. this is a great event for anyone who wants to come and get their

hands on the game. they have the chance to see what the press saw at e3. that is a huge deal for us because we want to put the game in the consumer's hand and get their opinions on it. emily: up next the force is strong. how lego hasbro and disney are awakening excitement for the newest star wars film, next. plus we will leave you with some images of the hunger games star jennifer lawrence on a panel moderated by conan ob 'brien yesterday. everybody loves j-law. ♪

emily: welcome back to a special

bloomberg west live from comic con in san diego. we are talking star wars now. you cannot see the new movie until december but fans of the film are out in force at comic-con. lucasfilms is resenting a special behind the scenes clip tonight. hasbro and lego are giving sneak peeks of products from the film. will all this buzz translate into big bucks at the box office? lucas shaw is with us. also with us is cory johnson. first of all the biggest attraction here is the star wars panel coming up this afternoon with jj abrams. people have been waiting in line for this thing since yesterday. they are not even showing the new trailer. what are they waiting for? >> probably to see the new people that will be in the movie. probably the people you will see is jj abrams and kathleen

kennedy. they will bring out oscar isaac some of the stars of the movie. they will talk about it. some of the disney people have talked about it but not for this audience. they will do anything to get the little tidbit. emily: they will be releasing some sort of behind the scenes clip, but everything has been super secretive. we talked to an executive from lego. they make a lot of star wars legos. they talked about how secretive they have been. >> star wars was the first licensed product that lego ever created in 1999. it brought lego into the next generation for builders and adult fans. it is something that has resonated with our fans. amanda: people love re-creating star wars in lego form. emily: this movie could be the biggest movie that was ever made. morgan stanley recently projected almost $2 billion in

global box office. lucas: the second-biggest movie ever after avatar. emily: what are you singing when you are crunching the numbers with how big of a deal this is? cory: in the world of business -- they could get to a certain box office number by opening a studio and spending enough money on marketing. what they are doing at comic-con is part of that to put butts into seats. the real money from what we know is made from the ancillary products. from all the billions of dollars of revenue that the movies have already garnered in the last 40 plus years, the big money has been in the stuff, the toys the hasbro, lego products. upwards of $37 billion in revenue. it is an integral part of the history of star wars. emily: right, i don't hasbro is looking at $465 million in toys.

lucas: integral part of american culture in the last 40 years. you need these movies to open for those ancillary revenue streams to open up. if you were disney, you will not sell video games and toys if they don't get hooked on it. emily: what are the chances this movie is not a big of a hit as people are saying? lucas: really small. emily: ufa in jj abrams? you have faith in jj abrams? lucas: i do. he took star trek and changed it. emily: expectations are still i? high/. lucas: they really did a good job of picking actors that were not movie stars laura excellent in movies. -- but were actually talking in movies. cory: the funding for the second film after bank of america cut

off funding was made for by george lucas by the ability of selling toys. emily: by the way, disney spent $4 billion to buy lucasfilms. they have to recoup some of that. thank you, cory johnson. comic-con may look like all fun and games, but for the companies that attend it is an opportunity to bring the characters to life. some of the more colorful characters, donatello from teenage mutant ninja turtles, gave me an inside look. ♪ emily: comic-con is serious business for the vendors, comic book publishers, but for some it is all fun and games. >> look at you. you are laughing. pinky and the brain. emily: nickelodeon has one of the biggest footprints and it brought the voices of its

biggest cartoon stars. >> it is immense from start to finish. normally, it is a day or two before we recorded. we take a look at it. read it a couple of times. emily: to give them a try at being a voice actor. it looks easy enough so i decided to give it a try. forget about it! it is my fault! being a cartoon character is not child's play. i have to stick to my day job. emily chang, bloomberg, san francisco. up next, it is the return of electra owowoman and dyno girl. conan o'brien continues to prove he knows a thing or two when it comes to creating viral content. the talkshow host arrived to comic-con in style yesterday

aboard a rig. the video already has over one million views on youtube. ♪

emily: welcome back to a special bloomberg west live from comic-con in san diego. here is a look at the crowds inside. it is madness inside. downtown san diego overrun with gamers moguls, comic book enthusiasts, everything. it is time for the daily byte one number that tells a whole lot. today's number is 300.

the number of attendees that have gathered for the first comic-con back in 1970 here in san diego. since then, the event has grown to over 130,000, feeling a giant exhibit hall that is 460,000 square feet with celebrities like bill murray, jennifer lawrence, ben affleck. we spoke to the san diego mayor about the economic impact. >> 100,000 people will be here for the convention. $135 million economic input for the entire region. we use those revenues to paved streets, hire cops. it is a fun week but very important to the city. emily: san diego has been the home of comic-con for 45 years and organizers have reached a deal to stay in the city for at least another couple of years. residents are pretty happy

about that. yes, even youtube stars are here. legendary entertainment has teamed with you to posts grace helbig and hannah hart. the new superhero duo will star in a reboot of electra woman and dyna girl. the series is scheduled to premiere on full screen. on youtube. aside from being youtube stars, you are huge on social media. you have a combined following of 10 million subscribers. thank you for being here. electra woman and the dyna girl. who are they? >> they are great. they are do-gooders. they are trying to get by in this crazy world. it was a series in the 1970's. now, we are rebooting it. >> with a modern twist. emily: we have seen superheroes in movies and tv and online.

there are women superheroes. >> we can do it. emily: give me your stories and how you develop this insane following on social media. >> yeah. emily: you have millions of subscribers. >> i created my channel as an accident. i was a translator. my friend made videos online. emily: you cook while drunk and people watch it. >> it is very entertaining. i was doing improv comedy after college and making web videos on the side. it slowly became a job. i have been doing it for six years. emily: you guys met doing a netflix comedy. >> we met before that. we met through the youtube space through conventions and seeing each other's work and

trying to get together. >> we partnered to create camp to code up which is the first -- cap dakota cacamp dakota. emily: italy seems like there was this divide between hollywood and youtube. it seems like we are finally breaking that down. how would you describe it? >> content as a whole develops and evolves every day constantly. with things like orange is the new black and the netflix and amazon original series. you don't know what the definition of a tv show versus digital content really are. it is becoming content. >> i think those lines should be blurred. it is something that i'm really proud of. emily: where do you see this going? >> hopefully everywhere. emily: facebook is in talks to bring music videos to the

newsfeed. there is talk this could be a hit for youtube. it couldcould facebook kill the youtube star? >> we will all play together. >> everybody wants to know what the future of the digital space is. emily: so much video is consumed on facebook as opposed to youtube. >> people consume at their own convenience. i think everyone is looking for their own convenient form of content. it shifts and changes. >> i think people are concerned with the landscape he goes it feel there is a limited amount of space. it is a wrong way to look at the media because it is not a linear model like television or radio. it is being a part of the evolution of media in this form. emily: what are you doing here? >> this is my first comic-con in san diego.

it is a very overwhelming experience. we did a signing which was a very surreal moment. emily: there were so many people. >> i have been a fan of comic books my whole life and superheroes and that whole genre. i want to send forth the message -- i can do it. the real superheroes are the ones with in all of us. emily: i love it. that is a great note to end on. thank you for that inspiring bit. grace helbig, hannah hart, i will be watching the new series. thank you for stopping by. that is it today from comic-con. we will be back in san francisco on monday. have a wonderful weekend. hopefully, i can navigate out of these crowds. thanks everyone for watching. ♪

phil: i'm phil mattingly. mark: i'm mark halperin. with all due respect to carry on a grande a if you want toariana grande, you may want to try running for president. ♪ donald trump's immigration speech tomorrow has been changed to the phoenix convention center to accommodate the thousands of people that want to see him speak as reported by ben rb brodie. one of those people is one of the anti-immigrant people in america.