making the got here from hard work, patience and humility.

don't ever think that the world owes you a living because it doesn't. the world doesn't oh you think. -- oh you think. you're like a ghastly. you're silently killing us all. you're so beautiful. you could marry anybody. are you seriously talking about this right now? >> i believe ordinary meets the extraordinary every single day. >> joy has never run a business in her entire life. >> i don't want to end up like my family. >> all right godspeed, good

luck, here we go. >> money. crime. the trail. .- the trail >> you are in a room and there is a gun on the table. the only other person in the room is an adversary in commerce. only one of you can prevail. do you pick up the gun joy? i pick up the gun. ♪ listen to me. behalf aboutn my my business again. >> joining me now is the

writer and director david o russell. i am pleased to have all of you guys here. >> yes, we never give her last name, but she is 70% of the detail in the picture. lie: you are inspired by brave women? >> yes. you have a strong woman and a group of strong man behind her. who had to make of herself something fierce who had to create something, and we had to have men who would be strong enough to be behind that andng woman and love her,

she becomes, kind of, to me, just like the godmother. she is forgiving, she is pace tough.patient, she is .he has a gigantic heart family is very important and i feel very privileged to work with robert, who feels like a godfather over the sets. itm sorry, i've got to tell to you, but it is the truth. do you like the idea of an ensemble? bette davis worked with scorsese so much, and now

bradley and i worked together with jennifer, and now there is a comfort and a trust, and we will do anything for each other. charlie: do you see this often? robert: well, you see this often, it marburg men, fellini, bergman, fellini, the list goes on and on. with movies, that seems to be a good thing. charlie: what is it? what is in common among those directors? obert: the they feel more comfortable working with people that they have worked with before. they know the patterns and they certainly know them and they can

see them in another part and i know that if i would be in that situation, i would be excited to so, well, i have so-and-so, i can have him do this. you can see them in a way that you have never seen before. i think he is great at that. charlie: it is great that you and marty are in this. have had a great relationship with each other. >> this is a huge privilege, especially because i can sit at such a great table. david has created a universe that is unique and it is surprising and it is funny and it is heartbreaking. it is life itself.

it is something that happens in a seamless way. we have a handful of people who are able to that. -- to do that. charlie: what is the story here? >> it is really what david said, it is a story of female empowerment, not hiding your dreams away for 17 years. it is about overcoming obstacles, even family ones, and it is about doing what needs to be done and fulfilling that potential. jennifer watched garner up, ever since we saw her in "silver lining playbook." "hunger games" had not come out yet. i've watched here to deal

have to deal with an enormous amount of attention and all sorts of things and remain true to herself and find her voice of be dignity and power. i've watched her buy her own house for the first time and unpack her own boxes and conduct herself with dignity and be true to herself. that takes a certain power. charlie: in a sense, the narrative is her narrative as well? >> i felt that. we would never want to do a biopic. it's about power and maturity. people think it looks like a cake on the outside but on the inside it's struggle. and heart break and it never ends. i have to feel there is enough for me to come to my collaborators and say it's worthy of our time. jennifer says, i'll do it if you do it. >> he's nice. i understand him. we have a way of planning that probably is one of the most if not the most other than family

important relationship in my life. what happens when you get divorce charlie? >> we have the odd couple in the basement. what is joy in that moment of your life? how do you define a mature joy?

we met the real father. that's what happens in family commerce. >> where does bradley fit in in all of this? he begins in roberts world. it's snowy, it's a metal garage. endingneering vision is when the movie begins. this man becomes her dream for a moment. i wanted jennifer to speak spanish, i wanted to see her seeing. i wanted to tell the story out of time. you see a divorcee. by the time she gets to him, it's the emerald city.

i like that it was in pennsylvania. he took a chance on her and that was also not easy. you take her on. >> i think he was very practical. it was a wonderful invention. he just took the time to actually watch her properly and forproperly demonstrated it him. this is a guy who had a chance and you can tell that he doesn't look like these other people in the room. he is a little bit disheveled,

he is from detroit. but like you and you, he took a chance with me. he opened the door, he cracked it open for her, and she barreled through it. she never looked back. charlie: in these days, do you prepare a lot? saidt: it is like robert -- [laughter] it is all distilled through him. i would say to david, to me, he writes with a camera. so he will throw us lines and things like that. , this dynamic, it is so complex, like every family. it just has to be distilled through him, and he directs it in a way that he wants it in a direction that it should go. so we follow him. and, it's like russia moan --

"rashamon," you have to make a choice. charlie: what do you think the father would say? i think he would be happy, while i think the father of joy would be very happy. let me say david: something about him. he created a movie and he has become a man since he made this. he became a man, like the man that my father was. he put bread on the table. he is not fool around. it ain't a joke. this guy comes on and he is meticulous, meticulous. he teaches every body to be meticulous.

there was one particular day -- charlie: you're talking about the actor now. robert de niro was a very smart businessman and away, and going back 30 or more years, in real estate and in unexpected neighborhoods, and exciting restaurants and hotels, and involving his family, which is a balancing were -- is a balancing act. you have toer," watch people have relationships. i want to talk about meticulous relationships. one day on the set, he comes on and this is when jennifer is just the haunted by neighbor -- haunted by nightmares and dreams. and he said, "where are you? what happened to you?

what happened to your magic? wake up." at the moment he is about to give her cough syrup, i said, "robert, do you think he would do something else? what he is the chain? -- use the chain?" vinny, our amazing prop master, said it will take about 10 minutes to go and get one in the truck. so he said, let's just go. i hear a voice that says, "roll camera, action." "no, i want the chain. get the chain." time, but 10 minutes, to get a little chain. only make movies about specific people that i can love and see in their contradictions.

that is a specific thing. charlie: so whitey you think you are that way? -- so why do you think you are that way? --ert: well [laughter] i don't waste time on things that i know. i just prepare and i prepare for better or for worse and i turn out totally better than i anticipated. that happens. i just don't want to be afraid .o move forward you've just got to say, i am going to go do it, and i don't know whether it is right or wrong. more important because it has spontaneity, like ess, ifoes, and a liven

there is such a word, and it is essential to such a movie working and living and breathing, and the way he does it. so, i am sort of answering the question. the first time i worked was this, and it is a marriage of the actual and the cerebral. we are doing a scene where i come in the office and he walks over and he sits at the desk and he is going to have to look at a paper and his glasses are at the desk and this prop guy just told the desk -- just pulled the glasses and put them on the desk. to the glasseser and then he picked them up and he put them down where he was have put them and i thought to myself, "whoa." [laughter] bradley: these are the things

that makes it real. charlie: can you teach this or is this something that -- bradley: i don't know. i don't know. go on a set and you open a door, you have to do certain things, or if you pick up a piece of fishing or he and do something, it is very important to know how to do that. that little task, you have to know. is ais because it something you have been doing for a long time. you got to make sure. is that iflso happen you are doing a scene over and over again, you are making sure that you do something away that you should. if someone is opening a door, you can tell that they have never opened that door before, and sometimes you don't want to, but you have to be able to have all of that stuff down. those little details -- people notice. they might not even know why it

registers. the thing that bothers me about sets is that the doors are very hollow and the floors are hollow and everything. charlie: it doesn't feel real? robert: it doesn't feel real. david: that's why we shot on location. robert: yeah, we shot on a relocation. ♪

charlie: this is when you returned to live with your daughter and her mother. here it is.

>> hi. what are you doing here? >> i am returning him to you. i don't want him anymore. >> what? >> he has been living in my house for two years. >> oh my god, i am so sorry. >> that is not the proper way of being divorced. >> ok. i don't know where i am going to put you. >> what is so much better about being with sharon? >> we went to the metropolitan museum of art. >>? what did you like >> -- >> what did you like? >> i will tell you what i liked. i liked going to the museum and going to the cafe and getting a croissant and getting a coffee. >> you liked a boring, dusty coffee. >> captain jack was so great.

that's right, captain jack, the flying jacket asked -- flying jackass. >> you creature from the black lagoon! [laughter] charlie: this is great. i mean, that is the music. that is the music of language. i had written that dialogue before hand. memorizes it, even if we change it. so i like talking about the music of language. we are fromho where is what makes us who we are. the people we love, where we are from, that is who we are. to stay true to that has made me a better filmmaker that i can be. it must be rooted in who you love, who you have struggled with. she is rooted in this house with these people. people become the impediments, like a fairytale. the challenge her but they also

enable her to become who she has .eant to be you have to challenge and rise and fight them when you need to. charlie: take a look at isabella was leaning -- isabella rosselini. let's watch another clip. >> what about you? >> i invented the dog collar and i want to get it patented. i was a bell of the tory and in high school. -- i was a valedictorian in high school. and help help my mom my dad with business stuff as an accountant. >> maybe your dreams are on hold right now? that is aose -- >> nice way of putting it.

let's sing this together. [laughter] was there much direction in that scene? director? yes, always. yes, david is always there with you. always. you from it releases self-inflictednd pressure that you can have in your head when you have that director right there with you. charlie: did you take his direction? >> actors can tend to be in our heads. exactly. but it is a privilege to have a

who knows exactly what your character is thinking. he is so sensitive that he even knows what you are thinking about your character right there. things are so sharp. david is one of the most sensitive persons i have ever met. is a very intense person and he is known for playing such intense characters like carlos. charlie: the jackal? david: yes. thatu just look at him -- moment where you would sing with jennifer in the snow -- >> it was beautiful. i had never tapped into that -- that emotional territory before. i didn't know that the snow was going to come down. actually, we were supposed to, i remember, we were supposed to shoot another song.

and then he said, no, we shoot and we sing this one, "something stupid." and i knew that song, but jennifer didn't know that song. there was a line that they had already written when we were coming on stage, and she asked me, "what if we don't know the words?" and i said, "don't worry, you will." she was even more vulnerable and more open and it was beautiful. we were dancing and singing for a number of takes and it was very emotional for all of us and it was emotional for the crew. i remember when we finished that seen in the hallway, jennifer was very sick that day, so she was very vulnerable. i remember that when we finished, you were in the stairs , there was a little pocket where david hid while we were

shooting, and i said, "thank you for letting me fall in love that way." i think that really changes you, you know? charlie: is this a soap opera? as a storyteller, what is the psyche of a 25-year-old girl who becomes a 45-year-old woman? i said, you are where you come from. person whois a timid has taken refuge in her bedroom and watches soap operas. she takes inspiration from strong women on soap operas. she watched all of the women in the soaps. to me, that was a great opportunity to make a statement. movie,first half of the jennifer's character is trapped in a movie and she is trapped -- trapped in a world of her parents, and she can't get out. 1979, 1989, 1999,

each era. each struggling is like a soap opera and it is beautiful. charlie: but what becomes the dynamic of the relationship than? the first halfr of the movie, she is talking to all of the men across their desks, she is in there office, their garage, she is in his space and his space and his space, and in the second half of the movie, they are in her . -- has become the authority they are in her space. she has become the authority. the mountain wanted to help her, he did not intend to blocker. if we were sitting at a kitchen table, charlie, which we always sat at little kitchen tables in my family, they help you through everything you could. -- thisgirlfriend

girlfriend helped to finance this. if you make anything worth anything, they try to make it for you. it is relentless in business. charlie: >> are you also telling the story of a strong woman but also telling the story about entrepreneurship and the values of business and the corruption of business or -- the corruption of business. >> well, there's some of that here. >> well, to me, if you're about ethics, i think businesses, it's always been a kind of thing. it's happened to my father. if you want to make anything, have a middleman. all of a sudden, the middle man has a lot of power, if they're or makingour book your plastic molds. i met a young woman who was frozen organic foods. suddenly the person who cold-packs that becomes her item. that's his business. to me, i'm making a comment on how fierce you must be to business.is it ain't easy. and i don't look down on it for anybody. aboutmily, to me, it's

being forgiving and loving through everything. and that's what i found inspiring about robert when he made "the godfather" and that's what i find inspiring about joy, a human being. we sat with the real joy and her father, right in front of us. to thisre you attracted idea of, you know, creating a business? >> of course. i love people who create -- i love people who create something. and they have a thing. universehey have a that is supporting people's lives. they're all working it together. it's a system. that's what a movie set is. i love systems like that. a movie set to me is a big family. in an endeavor together. a navy seal team is a family. doing an endeavor together. i love that. people relying upon each other mission.ger >> you see clear after your divorce, clearer after your see her clearer after your divorce? >> yeah. i think that there's some

amends, i think, after they got divorced, because he needs to mature. at the beginning of the film, tony is her third child. >> right. know, and as long as he stayed in that safety nest, basically, he was never going to see himself. actually, he sees himself divorce.fter the i've never been married, so i've never gone through a divorce, imagine how hard and difficult the sense of failure of seeing so many plans dreams be shattered. i mean, we discussed this during the divorce scene. actually, it was a very emotional scene. it's only a shot in the film but very strong, because i've never gone through that. and i imagined that going isough that sense of loss like as if somebody who you love very much dies. it can become compared to that, losing someone. and the planseams

and expectations surrounding it think he gains perspective of his own life and then decides to -- be marriedt have to for that to happen, i don't think. >> exactly. >> i've been through heartbreak, it's like, in a divorce, there's something that you sign. thathere's a commitment you -- a marriage, a commitment that you promised things in people. so, of course, there's a social well.t to it as the implications are larger. i imagine that the feeling of a even more,t be right? we discuss this a lot. >> a couple things. to get isabella here. joy'ss isabella testing business instincts. >> you are in a room. and there is a gun on the table. only other person in the room is an adversary in commerce. you can prevail. yes. your businesscted

and the money. gun, joy?k up the >> that's a very strange question. >> there is nothing strange about this question at all. this is money. the gun?ck up >> i pick up the gun. >> good. i'm going to remember that you said that. to my lawyer. >> ha ha ha! what was your reaction to that scene? me.he scared [laughter] gun.e'd pick up the >> isabella is scary! >> that's what i'm saying. up the gun.ld pick ha ha! >> so what happens when joy, was valedictorian class, she's had a failed

marriage. and she comes up with the idea of this mop. when she meets neil? >> from his standpoint? >> from neil's standpoint. >> yes, your standpoint. >> um... see her asdo you simply another opportunity, or she has something that that he finds more than simply more person wanting the sale of a product? >> there's something in that that david shoots it, when they're in that sort of white demo lab, when she's doing the mop and the camera sort of pans up and you see him looking of --, starting to sort and it sort of feels like -- he's constantly observing. you know, he's a salesman, constantly looking for ways to better his company. that -- it's that moment, sort of watching her demonstrate, watching the mop. a bit of a lightbulb go up. you say, can you make 50,000 of next week?

he's already off and running. >> and she says, instantly, yes, not knowing. >> and he says, okay, i'm going to take you behind the curtain. then he starts talking to her about other people who have been successful and what they've had to do, as he's orchestrating. the first demonstration is not successful. >> correct. a that's when there's confrontation. roll tape. >> i'm in a meeting with our lawyers. think you'reu doing? >> go home, joy. the numbers roll in on television. 50,000 mops, borrowing and owing every dollar, including your home. >> it could have been handled better. i'll -- anyonen't want todd or else to try it. it should be me! people.n't have regular we have celebrities, spokes models that do the selling. i told you this. >> who showed you the mop? who sold it to you? how to use it,

and who convinced you it was wast, after you thought it worthless? >> excuse me. can you give us a second? come with me. >> did you have a -- how did you prepare for this? >> you know, i've been thinking about it, as we've been talking, what it's like to work with david. i just had this image of, you know, he tells you the time to show up. sit there and there's this place. he's got a map, the tools. wanted youe tools he to bring. you're going to excavate with him. from the minute we started he had this idea, that he was going to do it with jen and bob and he wanted me to play this role. then it begins. you really do, i feel -- i feel like i'm preparing with him. do you write with him in mind? >> yes. >> you knew each of these wanted?rs were who you >> i knew who i wanted. i had never worked yet with a actor. that was new. he had worked in "hands of stone."

to brady backstage on elephant man. thislk about, what should guy look like? i like that he and jennifer are to --y powerful prior more than in previous movies where they've been very loud. that's different for both of us, mature. >> why do you act now? i mean, you know, you've done everything, won everything. you have all kinds of businesses businesses, real estate. why do you do it? >> well, i kind of -- i like to it. it's sort of -- it clarifies my i'm working on something. i'd rather be in new york but if away, it just clarifies. i have a focus. when i'm not doing something, then i'm focused on things but going on in stuff that.e, this, it can be in a way, a certain part of it is just distractions. when i, as i say, focus on

something, it gives me a clarity that period of time. >> it demands a plan and structure. >> yes, and structure. need that. i like that. >> do you think you're better today than you were 10 years ago? >> i don't know. i mean, some things i'm better at, i suppose. ah, that's a tricky question. ways, i am. in others, i'm not sure. i mean, i'm struggling with now.hing right i don't have it and i'm not going to be happy until i have i'm going in.that so... i don't know. i'm just like in limbo with this thing. you --how will >> by working through it, working through it, and just of the a clarity direction that i have to go in this particular project. writer, the director, and so on.

>> robert, how do you find working with jennifer, when you started with her in "silver linings"? what wasjennifer, great, when she came in and did that -- the scene where she does , it wastechnical terrific. i mean, i read it. but then she did it. she did it so well. hard, you know, just to do it and have the authority. i saw how terrific she was. so that -- and then this movie, especially, she had so much to do. and sometimes she'd get annoyed at him, because she would jump line and she just worked on it. she would say, let me just finish this! get annoyedwould too. let me just finish what we've worked on! can throw us over. >> let's get what we prepared first. >> yeah. mean, not that what he's giving is not good. it is good. to do this.

but what was the end of the question? >> jennifer -- yes.e's great, she's great. just terrific. she has a magic about her. >> magic. an undefinable magic? >> yeah. her?w did you find >> from day one, easy, you know. i just felt like -- acted first time you've with her. >> yes. kind of the first time i talked to her on the phone. i remember talking to her on the phone. the first "hunger games"? is solike, this person alive and open and freened out of her -- free and out of her head. she showed up that first day, it was like, whoa! unbelievable. theow would you define whoa? what was the whoa? instinctual. she reminds me of bob a lot. i think they are very similar actors. highly intelligent. he is everything but at the same instinctual.tterly

>> congratulations. >> thanks! "joy" opens on christmas day. back in a moment. stay with us. ♪

>> you may not know his name but you most certainly know his work. bang.me is bang he is one of the world's most sought-after tattoo artists, to fame after evening a phrase on to pop star

hip.na's now he is the go-to artist, for bieber, lebron james and katy perry and adele. his livingll become canvases. here's a look at some of his work. >> nobody who ever hears my name forgets it. it started with just a commitment to myself to be a tattoo artist. when i was 18 and i decided that i loved it and i didn't want to do anything else, so i tattooed of my -- bothides sides of my neck. there hasn't been a way for me like adequately explain to people how these experiences have molded my career and my life. especially with celebrities, rihanna, katy perry, their tattoos become their image arethose images trend-setting. they're bridging, tattooing and fashion. written a book called "bang bang, my life in ink." him heresed to have for the first time. welcome!

>> thanks for having me. about.e's a lot to talk discovering something you don't know much about, you know, that's what you represent. >> yes, sir. >> the idea that -- how did you get started? >> oh, man, it was kind of a fluke. had gotten kicked out of high school a couple of times. wound up -- >> you weren't paying attention or what? >> i went to boarding school in connecticut. i got the boot. was literally 18 years old, working at red lobster. the ability to create art and i had the desire to be tattooed. so i kind of just connected the dots. i'm like, i'm going to buy a tattoo kit. disclaimer. to teacht the way yourself how to tattoo. but that's the road i went. it.i just fell in love with i haven't found anything i love nearly as much. that, long was it between wanting to tattoo yourself, and wanting to tattoo someone else? >> same day. i mean, yeah! by the time that kit came in the mail, i was tattooing myself,

thatns, friends, anybody wanted a permanent mistake. ha ha! >> permanent mistake. how long ago was that? years now. >> so in 12 years, has it changed much? >> yeah. has changed a lot. there's still a lot of stigmas on tattooing. i'm not sure if people really kind of label it as fine art. but in my opinion, it's the most world.lt medium in the it's a living canvas. even more difficult than sculpting marble. >> because? >> well, i'm like a paint -- unlike a painting where you can let that dry and layer and kind of like literally tattooing, weage, can actually hurt you. we can harm you, you know. so many attempts at what we're trying to do in a certain area. we're also hurting you, so we to move through it very quickly. a painting that may take a painter months and months and months, we have hours to create

it in. two, you'reday tattooing everything that they want you to tattoo? >> sometimes. >> and be where they want it? process. collaborative often clients don't design tattoos for a living, but i do. design themt me to a great tattoo. we kind of work out the subject, why they want to be tattooed, area.ch i try to fill it out like a design. i'm trying to design your body. >> right. do that, after you sort of is the rate of enthusiasm for it pretty high? >> oh, yeah, man. love theirhey tattoos. it's -- >> what is that about? it.t's fulfilling to see people feel differently, interior, on their inside, you know. it's difficult to show that on your exterior, other than with a tattoo or how you dress, how you you carryourself, how yourself. it's a way to like affirm who you are visually. decoration,form of a form of style, a form of

fashion. >> what part of the body is tattoo?to >> um... everybody is a little different. hardest know, for me, to tattoo is just when somebody is not sitting still. ha! >> but, i mean, and is some of it more dangerous than others? no.m, nothing that i do is any more anywhere else. we have a lot of experience in skin, you know. professional tattoo artist knows what he's doing with skin. you kind of know the limits with can accomplish, what you can't. and you can say no. people just want it on their finger. >> sometimes. and there's risks that come with that. high-motion areas tend to not hold pigment as well as softer that get less motion. so, for example, palms of your hands, soles of your feet. those are tough to make art with needles. want a tattoowho but don't want it to be so

visible -- even on a lot of those, pop stars. rihanna's tattoos, white ink tattoos that are bit more subtle. an overwhelming image near their face. know, i would just say that often what can go wrong is the clientele to artist relationship. before with every client we tattoo them. and sometimes people want to really art-direct their artist tattoo.ad we don't really let them do that. >> a bad tattoo is... >> well, something that's not working. mean, something that's not going to age well, something that's not going to age that won't something look appealing. our job as the artist is to make sure the visual is amazing and to job for the client is make sure they maintain their meaning. so if somebody has something meaningful but they're really trying to design that image but

they're kind of, you know, that's it off a cliff, when we stop. >> is it regulated by anybody? >> it is. the health department. though there is not a ton of regulation on it. tattooed in new york city for over a decade and i've seen the health department one time, dozen stores i've worked in throughout new york city. it's not something they regulate the way they regulate and delis and bodegas. but it's the same people inspecting. forward to the day that i get to have some input of thoseown with some people and try to regulate it more. >> would you like more regulation? would. i >> you're among the best or are the best. you want to make sure -- just think tattoo artists that take it seriously, should have a lot of respect. of the people doing tattoos shops,stores and scarf they don't belong doing topical surgery. so i think that, yeah, there's i couldher industry think of that is so medical,

oriented, that's not regulated. so tattooing is kind of the wild list. about rihanna. >> she's amazing. >> she is? i agree with that. friend. an amazing so much that people don't see that she doesn't even care that a really incredible friend. >> like what? >> anytime i've called her, needed her, she's been right there, you know. she shows up on my birthday. this year, she sent me a cake. gives me a cake on my 30th birthday. i thought i got away. to my store comes a cake from her! you know? >> how did you meet her? ago, 10 years tattooing, ins comes a singer. i'm a little out of the loop. who.'t know who is i mean, i knew who will smith was. but often i don't know who inebrities are, because i'm my little world of tattooing and playing with my children. so...

i just met a group of beautiful women. who is getting a tattoo? we just clicked. we got along. she wanted to get this little prayer. the fan script prayer on her hip. it was on a necklace. look. a close i met her best friend, melissa. she also wanted it. and we just got along. just got along really well. >> so she's been a repeat. >> she wrote the forward to the book. >> how much do you do in europe? >> not a lot. soon.ing to travel there i have a great friend, a retired soccer player, who wants a tattoo. go see him soon. but i'm interested in london. my favorite cities. so i'd like to be there more. towould you go, for example, or rihanna? >> i went on tour with katy they for a week, also to west coast a couple of weeks prior to that. when they call, i'm there. >> aunt adele? >> adele is wonderful.

i only tattooed her once. the number five on the inside of one of her fingers. >> i've actually never been asked about that tattoo. i thought people didn't catch it. >> tell me about it. >> i actually don't know what five is for. i just know that's her most private tattoo, so i didn't want to pry. it in there so that people wouldn't catch it. angelo, herdise and son's name, on both outsides of her hands. photograph her son's name, because nobody had known it. she's very private. moreive was an even private thing. again, you're the first person to ask me about that. >> how about lebron? >> lebron is cool, man. he's a hero. i grew up loving michael jordan, so basketball, greatest basketball player always, to me. be thedid you come to artist for him? >> just i got a call, like everybody else that i've tattooed. i got a call at 8:00 p.m. one night. said, this is lebron james?

somebody told me you're the best? said, lebronr wants to get tattooed. can you come tomorrow? the answer is yes. hours sleep.e of nobody's one that seen. we weren't photographing it, because he wanted it to be private. >> listen to this. america's tattoo industry, status. pew research center. $2.3 billion annual revenue. 15,000 tattoo parlors. 21% of americans have a tattoo. of women have a tattoo. percentage of men is 19%. andand percentage of 18 and tattoo-olds who have a is 36%. that gives an interesting look at who is doing it, who isn't. simply to getis better? >> yeah. i mean, my original goals in be, to be at the top of those lists, of that

15,000 tattoo parlors. wanted to be number one. >> how do you measure number one? slernlly.side, so your -- internally. expectations for ourselves. we set them really high. i have a team of tattoo artists are just the best in the world. no reserve in saying that my crew is the best tattoo shop in world. >> thank you. >> thank you very much. >> pleasure to have you here. tattoo!see you for your >> ha ha! you won't tell them yet, will you? >> no. private.p it >> like a rose or something. >> something classy. >> something classy. life in ink. thank you for joining us. see you next time! ♪

>> he got his start as a journalist with a front-row seat job's inner circle and wrote the seminal book on the years at apple. then michael morris went on to most heraldedthe investors in silicon valley history, joining the boards of and yahoo. then he took a step back for a neverealth condition he's revealed. me today, sir michael morris, chairman of sequoia