charlie rose: we begin with president obama's address at the islamic society of baltimore. it was his first trip to a mosque as president. he spoke at the israeli embassy last week. he will appear at the presidential prayer breakfast on thursday. he denounced islamophobia.

: we have to say to our values and that includes freedom of religion for all faiths. that religious liberty is essential not only to protect religion but because religion helps strengthen our nation. it summons us to embrace our common humanity. since the attacks in paris and san bernardino, we have seen too often people conflating the horrific acts of terrorism with the beliefs of an entire faith. we have heard inexcusable political rhetoric against muslim americans. it has no place in our country. rose: he is a senior fellow at the brookings institution.

a correspondent for npr. why hasn't the president done this earlier? does it reflect growing concern? tom: i think that is right. islam have been more of a topic of conversation in the last few months in some ways and even in the immediate aftermath of 9/11. we have seen islam emerged as a political issue. immigration. all of these have become really hot button political issues in a way if they weren't. president obama took office. i can't say why he hasn't done it before. he has spoken out at mosques overseas. he gave a very famous speech in cairo early in his presidency. as ank this has to be seen

reaction to this rising rhetoric of the last few months. rose: he said i am a christian. he said many other things having to do with faith. his audience was the people in the political debate. that this was not america. tom: one of the lines he said that was interesting was that he appeal to americans not just the people in the mosque but americans and said think of this as a place of worship. this is where families come to worship. think of it as a church or synagogue. charlie rose: the president also said there was fear and concern in the muslim community.

was that true? >> yes. we at muslim advocates have been advocating with the administration with the president directly for him to speak publicly about what we had seen as a rising tide of not only anti-muslim bigotry but anti-muslim hate crimes. alone, wet two months have seen nearly 70 hate crimes targeting americans simply based on their faith. anti-muslim bias. we believe that the president's and encouraging our fellow americans to embrace religious freedom. it was absolutely crucial. >> there wasn't anything particularly new or interesting there. but there was something

important about the symbolism of it. obama in a mosque speaking directly to muslim americans. point powerfully. you belong here, you are muslim and american. we need to embrace that as a country. he clearly knew his audience. commentsn interesting about muslim characters on tv only having roles relating to national security. as someone who likes watching shows like homeland, you can't help but notice that we as muslims are either fighting terrorism or we are the terrorists. the symbolism of statements like that really connects to an american muslim audience that would have an effect on the broader american public. we are at a point in this country where we are so polarized that if you are ready have negative feelings about muslims nothing obama says is going to change her mind because you probably see obama as part of the problem.

someone who hasn't taken a strong stand against terrorism. and attacks in the west. at least for the american muslim community this is something they needed to hear. farhana: i'm going to slightly disagree. i am hopeful that president obama's remarks will make a difference. start making headway and pushing back against this kind of divisive rhetoric and fear mongering we need all americans of goodwill being willing to stand up. that starts with the president of the united states. it was a line in his remarks that really struck me. we cannot be bystanders he said. is leading by example. it is my hope that other americans will follow his lead from public officials to other people and places of public trust.

celebrities. everyday americans. your neighbors and teachers. teaching the young people who are shaping the hearts and minds of our future. rose: there was a famous quote from the british parliament in which they said for evil to triumph all that it takes is for good men to do nothing. before he came into the mosque he met for about an hour with a dozen young muslim americans. men and women. one of the things he heard from them is that they often felt invisible. then he came out in the mosque and said to american muslims don't be invisible. you need to be visible. i just in moments of crisis. not just when your communities are under attack. you need to be visible at all times. it was a plea to be more engaged. to be part of the american fabric and part of the american conversation.

farhana: and to not be ashamed to be a muslim in america. that touches on a critical fear that i hear from concerned muslim fathers and mothers all the time. particularly in the last few months. about bullying of their children in school. misconduct by teachers and administrators. the idea that everyone should have a place in this country. and equal access to opportunity. rose: is the first time he is visited a mosque in america. concerned that he didn't come to jerusalem. this was early in his presidency. farhana:

he has been visiting some communities around the world from egypt to malaysia to indonesia. homeow has basically come and spoken to a mosque here. shadi: rose: speak to this idea about the president pushing back on political rhetoric from republican candidates. how you identify radical terrorism. shadi: is hard to remember it now it seems like a very long time ago. cairo speech. i remember listening to that in 2009 and it was a great speech they got a lot of attention at the time. it was supposed to be a landmark. set the tone to for what he called a new beginning with the muslim world. i think unfortunately what we've seen since that speech is not so much following up and the lack

of vision when it comes to engaging with the broader muslim world. obviously obama's policies have come under a lot of criticism in the middle east especially in syria. his failure to do more to protect syrian civilians. of the initial impulse that was the right one. he is trying to return to some of the initial spirit. republicans, io think it is kind of a semantic game that obama won't say radical islamic terrorism as if it really matters exactly how he names this. i think the bigger criticism, is that i would agree with, about the substance of obama's policy. he hasn't in my view really prioritized the fight against isis the way he should. he seems to be doing everything reluctantly. he would rather see isis as a bunch of thugs of fanatics and dismiss them as an accident of

history not taking them as seriously that will be with us for years and possibly decades to come. i think that is something that is noticeable. that shouldn't be a republican or democratic issue. have criticized more of anot having vision and a strategy when it comes to fighting isis in iraq in syria and really making that a top priority of his administration. beforeknow that just isis capture the world's thention obama called isis junior varsity team of terrorism. that says something about how obama sees his priorities. rose: it has to do with his presidential campaign promise to get us out of the wars in the middle east. price that had been paid

their. his reluctance because he thinks that it is a very slippery slope. shadi: there's something tragic about a president who really thought this would be his legacy of leaving the middle east in better shape area of extracting america from two disastrous adventures abroad. legacy will be could he have done more to fight isis or could be dones more to stop mass slaughter in syria? charlie rose: what should he have done? shadi: syria is really the center of gravity would we want to understand how isis became isis. its predecessor had suffered defeat in iraq and the group was

able to arrive itself in syria and then we see this spill over back into iraq. we see time and time again that hasn't been the case. knowledge syria is the center of gravity that means we could have done more to prevent this little power vacuum from emerging as early as 2000 12 and 2013. that means not just intervening against extremists but intervening as well against the assad regime because that regime , theme ways the flipside opposite side of the coin, that the brutality of assad regime is actually helping to give life to groups like isis that are saying we are the last line of defense against the assad regime and this repression. we don't have a strategy against assad regime and as long as that regime is still in the drivers seat and the thinks we can win maybe it won't be called isis but there will be other groups that fill that vacuum.

charlie rose: we could have a long debate about syria and iraq. not onlyling on muslims in america to get involved but also muslims around the world to get involved with respect to isis. both governments and foundations and everybody else. shadi: this part of the gets a little bit nervous. he is said this in previous speeches as well. almost the implication that we as muslims by virtue of being muslims that means we have a special responsibility to fight extremism or to speak out. or to condemn. no one should feel that they have to condemn something just because they happen to be born muslim. charlie rose: but if they are hijacking your religion that you clearly want to speak out and say this is not islam? shadi:

if muslims want to take the initiative as they are doing throughout the world, that is something that is great and should be encouraged. this idea of communal responsibility that just because you are a member of a particular group that means you have to say certain things. that to me is a little bit problematic because that contributes to the sense that there is something wrong with us as a muslim community that we have pockets of extremism in the u.s. which is not actually the case. i can't think of any particular locality or community where you have a bunch of community joining isis. that may be more the case in europe. the number of people who've been implicated in that in the u.s. is very very small. that is something we should be proud of his americans. that we haven't had as much of a problem as our friends in europe. farhana: you have asked about the terminology.

i wanted to raise a very important aspect of that. the implications here at home. by using terminology like is underscoring not only does this is a war against islam overseas but also to our neighbors here at home. directly feeding this environment of hate crimes targeting our mosques in our schools. and young children across the country. that is another reason why we need to be very careful about terminology. beingeful about not assigning blame to an entire group of people just because of their faith. i commend the president and his team for the discipline and being very careful about how we are talking about this. tom: you only hear about

the war of ideas. something really changed in the last couple of years which is that isis began to acquire territory and he declared a caliphate. that was a really important step because now you have muslims that are attracted to that movement and stacy actually a duty to go and fight for that land. now that the caliphate has been declared. thee's a military aspect of struggle that wasn't there previously. i know a lot of people are saying that is important to take away that territory and make it more difficult for isis to claim that caliphate. dozenmet with about a people and it was a pretty impassioned speech. and what they told him is that they felt really under stress.

very importants for the president of the united states and the leader of the free world to come out now and they said they had never before felt so under stress as they are at this moment. they were really grateful to the president for meeting with them. doris kearns goodwin has made a comment that likeis where the president george washington's farewell speech and dwight eisenhower warning against the military-industrial complex it in this speech president's warning that this goes to the heart of what america is about. the idea of the freedom of religion is so crucial to who we be vigorousmust about protecting it. farhana: and it actually right enshrined in the first amendment.

that.s a reason for the founders put that in the first amendment. thatld argue as a lawyer the rights we have in our country, the religious freedom is unique. unprecedented even compared to other western democracies. we do have something pre-special in this country what we've seen through american history is that it is taken generations of americans including presidents to do their part to ensure that this nation is living up to those ideals. charlie rose: i have tended there. to end it there. it will be important to see what the follow-up is. thank you for coming. we'll be right back. ♪

bowl 50 ise: super still days away but for advertisers the game has already begun. with over 100 million viewers expected to see the denver broncos take on the carolina panthers the game has never been bigger. with 32nd spots going for a record $5 million, again has never been richer. some companies are choosing to release teaser commercials ahead of the super bowl. or posting there for all

advertisements online. treating the element of surprise for the possibility of social media domination. let me begin with you stewart. $5 million for 30 seconds? stewart: it can be a bargain if it works and if it is properly leveraged among all the likerent media platforms online and social media and the advertisers are working before the game and during the game and after the game. charlie rose: there is no magic formula. what is the best have? stewart: they have is smorgasbord or cafeteria, you go down the table and you pick out,

there is patriotism there is humor there is celebrity there's hit music there is surprise endings, all these elements that help build a good super bowl commercial. if there was a magic formula everyone would be perfect. there are many many clunkers down through the years that are notorious for being big failures. rose: is it budweiser that is at the biggest successes? doritos,budweiser, mcdonald's has had some good commercials. cars, volkswagen. joy rose: how would you assess this batch. >> it looks like they are really lighthearted, more celebrities.

them out there on the social media sites. have these celebrities talking during the game about the better way to have that conversation going. jason: what goes into the show charlie? we search for meaning. more than celebrities. if you are really good with your meaning for the brand, we have really good clients. and if you really know it you're doing and strengthening the culture is that it is probably an entertainment platform. i think that's what entertainment is about today. creating meaning for people. that is not easy to do. there is no formula for. rose: this is a teaser

for the bud light party starring amy schumer and seth rogen. seth rogen: you really have to get the elbows. amy schumer: there is no middle. >> this is really a great commercial because you have two of the most popular comedians right now spoofing what is really the most talked about conversation right now, presidential elections. so what better things to combine then celebrities in the presidential election. it is one of the ones that we think is going to stand out this year. jason: this is a big moment for bud light.

it is launching a new campaign. it is the super bowl so bud light always shines in the super bowl. rose: the honda ridgeline featuring queens somebody to love. (sheep singing "somebody to queen)y

introducing the all-new ridgeline. the new truck to love. from honda. stewart: you have a lot of the popular tropes of the super bowl advertisement. you have a hit song, you have talking animals. they learn the song because it plays in the back of the truck where the farmer is taking them from one end of the farm to the other. that is the new feature in the truck that they're talking about. charlie rose: get people watching and enjoying the commercial. not always about

selling the product you're promoting. sometimes it is about storytelling. >> high. i am me. if you don't know who i am that i do know it's wrong with you. i have permeated american culture, global culture so intrusively through television and film in advertising, you must really live in a very reclusive strange shack somewhere north dakota. it'sf you do you'll know pretty koran here in los angeles shooting and unfiltered commercial for an unfiltered beer. the unfiltered beer is shocked top. the commercials for the super bowl. just some cool super bowl commercial. it will be the greatest super bowl commercial of all time. do you understand? of all time. save a trip to the bathroom for

one of those sappy insurance ads that goes nowhere but still kind of makes you cry and you don't know why. get ready to laugh. it doesn't get any less alarming every time that happens. it's a play on, will you know what it's a play on. shocked top. tj miller. and i really supposed to drop it like a mike? jason: that was a little more than 30 seconds. this is the debut of shocked top of the super bowl. it is trying to get to the

unfiltered nature of the beer. bringing that to life with a little bit of comedy. tj that is his personality. to have that just be there as it is unfiltered, that is what we were going for. he was the amazing partner in this. stewart: the idea of super bowl advertising that talks about super bowl advertising is now pretty well-established and this is a good example of that. there's going to be a least one of the commercial in the game for a web services company where within the commercial they are going to parity other famous super bowl commercials. this plays off the idea that the super bowl is the one day of the year where the american people will give madison avenue their undivided attention in exchange the viewers are going to get fun entertaining heartbreaking emotional patriotic advertising.

by now there was a survey that came out the other day, almost half the people surveyed said they would be deeply disappointed if the super bowl didn't have a halftime show and didn't have commercials. almost 50% of the people. what are the determining success? metrics for determining success? janine: how many people visit the websites during the game. tmp yields are going to be live peele areuring th going to be live chatting during the game.

any kind of brand awareness is important. rose: a contest called death wish coffee. and all expense paid super bowl ad. >> the day of reckoning is upon us. die as life if not to glorious death? fear not. we will go to the balls of valhalla. of valhalla. fiercely caffeinated. stewart: one of the metrics is how they would look at how many stores are stocking that brand of coffee after the super bowl. it was a power brand three or four years ago. of stores that asked

for that brand of product be on by 30 or 40%t up after the game. that is another metrics that they look at. janine: the creating of this ad was a lot of fun. to see ant entrepreneur or a spot in the super bowl. he didn't make enough money last year to afford a spot. seeill be interesting to the brand awareness next year for a company like that. charlie rose: the hyundai elantra. can you be a warning? man" plays)

in my face. get.d at the doesn't pedestrian detection on the all-new hyundai elantra. jason: it is cute. i look at communications like that and i think it plays on a few tropes but these girls just driving around hoping to get a glimpse of some attractive famous guy and i think it plays against a lot of where cultures going today. janine: i disagree a little bit. usually you see the men getting distracted by the women. it is nice to see the women getting distracted by the man who is the sex symbol. i look at a little bit differently because i think it is empowering a bit more because

it is the women looking at the man instead of the other way around. charlie rose: this is a budweiser anti-drunk driving campaign. mirren: i am a notoriously frank and uncensored british lady. we are dumbfounded that people still drive drunk. i will sum up like this. you are ave drunk, shortsighted utterly useless oxygen wasting human form of pollution. a darwin award deserving selfish coward. if your brown was donated to brain was donated to science, science would return it. so stop it. family thankand you. the friends and family of other

drivers thank you. your future self thanks you. this is supposed to be fun. cheers. bison cold. nice and cold. janine: helen mirren really makes that. i don't think you can have anyone else in that spot and convey the message in the same way. both empowering and powerful and also has that dry humor to it. it is nice that it is not totally serious and totally, here are the dangers of drunk driving. i give a lot of credit to them for doing that. it takes a lot of guts to talk like that in super bowl for 60 seconds. gorlie rose: the amazon and poking fun at last year's deflategate planning a super bowl party called the baldwin bowl. alec baldwin: is this the best

you can do with the cheese footballs pierre? order 60 wheels of pecorino please. there will be no soft footballs this year. right because of the whole deflated. >> yes i get it. jason: smart: really good. uses the product. everybody was talking about last year. yesterda what it meant for tom brady. that is what people are talking about last year and tom brady is not in the super bowl. this may be a teaser so i will holds my judgment until i see the actual commercial i am

wondering if maybe there talking about something that is past its expiration date. janine: they are one of the few that has put out. get. it will be interesting if they hold that back and wait for the game day. janine: with all the comedy as we are seeing, this one will end up standing out. there aren't that many that are

about social awareness and really sending a message like this. talkingis not actually to the super bowl to sell any toothpaste. they are trying to send a message like that. the first times colgate has ever been on the super bowl. a giants mainstay brand that goes back over a hundred years. first time super bowl advertiser. charlie rose: you could make the argument that if a company is doing something in a good cause the company benefits in terms of its products. jason: absolutely. what colgate is doing here is also putting a little bit of a on water conservation. in state of california just think of the summer we just got out of. it makes a lot of sense. i give them a lot of credit for doing it. two big bucks produce great ads? jason: you need an idea. we don't have any money so that we have to thank.

i believe it is true on the super bowl. charlie rose: thank you. the super bowl is this sunday on cbs. back in a moment. stay with us. ♪

20 years since the assassination of yitzhak rabin. the israeli prime minister was killed in 1995 and the killer

was a young law student who try to stop the peace process initiated by rabin. the director of the film is here. it is an amazing film. how you decided to approach this. you had already made one film shortly after the assassination. >> two or three years ago we to look into what is happening in israel. racist overtones. laws that restrict the liberty of speech. the minister of culture who wants to close the only arab theater. we said that actually maybe the only guide to the current privacy is afraid of is this dead man.

calling to the israeli protocol the acting prime minister is to go to the tomb of rabin. the assassination. when you look at the face of netanyahu you see that he is very uncomfortable. this is the only moment that is a window of optimism of peace and so on. so we started to accumulate the materials. judget to see the supreme at his apartment in tel aviv. the same generation as rabin. we asked them why did he only investigate the operational failures of the policeman who looks to the left and not to the right. the driver who forgot to put the blue light on the roof. he said this was the mandate that they had. from the acting prime minister at the time shimon peres. so in a way the film is the

investigation of the commission that was never held. the invitation to kill rabin. three main forces. withcinating rabbis strange talbot expels against rabin. the very strong views of the settlers. that i'mamentary right not sure wants to kill rabin but they deftly want to get him out of power. and thisd to research is the raw material for the script. the film that you have, the footage you have. we were very help 20 israeli broadcasting authority.

they brought us amazing few footage that we do integrated into the film. witnesses.ike 400 the touching element of this was the laste page. the supreme judge allows himself to say what he thinks. he says there were three 1995 to in november change the destiny of this country. he went out of his way to put on the record. i think we live in the results of these three gunshots. we live in the absence of a really forceful opposition to the current ideas. charlie rose: what made you remarkable? yitzhak rabin remarkable?

he's not the kind of politician who looks at the opinion polls in the morning to know what he believes. he had a love of the country that he was accused of being a traitor to. he was an israeli patriot. he is the chief of staff who actually conquered all these territories and then decided to give them back in exchange for stabilizing israel and the middle east. that is very touching. this guy wanted to be a man who speaks the truth. the only israeli leader who put on the record that he chased in 1948.ans an you have to start with the truth if you want the real peace.

charlie rose: what we take from that?

>> have you translate such a boiling advantage of cinema? cinema is not just show business. it is also a way to express opinions and to have them circulated in this situation. thatonclusion of rabin was if israel would not find inroads into the arab world and essentially into the israeli-palestinian conflict is the entire project is at risk. in the current situation israel is accumulating more and more enemies. rose: what is your ultimate fear? amos: this fragile project a lot of immigrants that if the strategy of the current powers

in order to remain in power and the pc read about by tom friedman also making reference to this country. if the current age of politicians is to stimulate hate the hate ofed the jews against the arabs are the religious against the nonreligious and it works and you get elected again and again. you risk the entire project. the project is fragile. we know already from historical. period. the victory of rome over 2000 years ago. it can collapse if we don't pay attention. to conserve and reinforce liberties and respect the others. one of the nice fragments that they use front piece that i shot myself with rabin in the press conference in cairo.

about the future he sees of gaza. rabin put on the record. he says we cannot make a unilateral action. unilaterally the worst powers will take power. we have to make sure that 24,000 palestinians get salaries. that there is electricity, there is oxygen in the hospital. there is water. if you want peace you have to take care that the other side has the things that they need to live. love, relationships between people. it cannot be done unilaterally. the complete opposite of what we see now. the entire middle east is about unilateral action. every group with their own goals. and the others don't exist. it would never be peace, it will

be fragmented forever. charlie rose: what is your analysis of the present prime minister? he is talented and cynical and he is risking the entire project for narcissistic reasons. this is not about the left and the right. i interviewed yitzhak shamir. he was modest. he was connected to the project of israel. it is not the case now. charlie rose: this is one of the inside rabin's appearances. euthyphro they called me a traitor. they burned my pictures. i'm not saying it was pleasant. but i didn't mind. that what i'meved doing is the right thing to do. that wants to

change realities will face antagonism of the most conservative way of thinking approaching to the problem. with those false deceptionseligious was given byng god, only god decides. even though 50,000 demonstrated said we will fight terrorism on the one hand and we will continue to negotiate on the other hand. because there is a solution to the problem. in the political arena. without giving in to terrorism. rose: do you think

benjamin netanyahu wants peace? amos: i have no idea what he wants. the general bad feeling. people don't know where he is leading the country. they know he is capable of staying in power. the what is his perspective? about saying nasty things the palestinians or historical his political rivals. this is printing a very negative atmosphere in israel. optimismerspective and even if it is difficult. i am a graduate of the juncker poor war. kippur war.

why father was a bauhaus architect. war sent me somewhere else. i decided i had to put questions. didn't want to end up my life so i started to make movies. thank you for coming here. thank you for joining us. see you next time. ♪

chinese reserves are ready at a low and they are set for a record drop. it is expected to announce sunday that they fell by 120 billion dollars last month. that would exceed the record decline set in september. nomura is turning down investors cash. these