♪ carol: hello and welcome to takingerg businessweek." businesses getting left up by republicans and democrats this year. we take a look at how the lobbying group to get their act together. also the amazing story of the , south china tiger, he is trying to save the cat from extinction. take the spring fashion quiz. all that and more as we go behind the scenes of the latest issue of "buisnessweek" right here on bloomberg television. ♪

in this week's cover story, peter cory said how corporate america is responding to criticism from u.s. presidential candidates including democrat bernie sanders. republicans such as donald trump and ted cruz. >> indeed the screaming you hear now from across the atomic -- potomac is the washington cartel in full terror that the conservative grassroots are rising up. carol: peter, you write about in your story how the people are controlling the pitchforks at this point. controlling the story that is being told on the campaign trail. how is big business responding? peter: very quietly. it has been fascinating. you would expect that with their integrity being impugned regularly they would have something to say, yet they have chosen to take an extremely low-key approach.

for example, jamie diamond was asked, what do you say to this guy bernie sanders? every day he hits them with this. jamie dimon is not known for calmeste call missed -- person in the world. he responded that he thinks he can change bernie sanders his mind. carol: interesting. peter: and the ceo ford motor, donald trump is hitting them again and again for manufacturing outside the united states. he sent a note to donald trump -- a nice note that said "donald, thank you," etc. , "we are actually hiring in the united states as well." trump apparently sent him back a note that said, i'm a big customer or something. the point is, the ceos don't want to get in a twitter war with donald trump. carol: it seems like big business is staying calm.

i guess, based on -- you wait out in your story, peter, they have had a lot of victories in washington. peter: exactly. why should they go public when they can get what they want quietly through lobbying, talking to congress, and working the system. adjusted. infuriates the tea party types even more. people on the left and the right field of business is too cozy with government. when they see business is succeeding anyway it really drives them bonkers. but over the last year that have -- there have been a lot of signature successes for business. i go to the export/import bank is the one that ted cruz lights into every chance he gets. carly fiorina -- that was one of her top issues. export import bank's provide financing for americans to export to other countries. companies like boeing, and

caterpillar are considered very important. ted cruz will call it crony capitalism or corporate welfare. it looked like it was going down. it expired in june, out of business, yet they came back. it came back to life in congress, signed back into law by obama in december. carol: it is a fascinating cycle. you have these candidates bashing big business. at the same time, business is doing just fine in washington. thank you very much. as news of that comes out of -- out, it fuels these campaigns. peter: as i was saying, business should not assume it is business as usual. carol: it may not be. peter i think things change. : every year there is one or two candidates that get out there and bash big business. you're hearing it from everyone, even jeb bush, who was considered the good candidate big business would have a line here or there, showing he is he -- he is his own man. and marcoy clinton

rubio are more of the mainstream people, and hillary clinton came out skeptical of the transpacific partnership the big , trade deal that business is counting on. carol: it is interesting, big companies like low taxes and light regulation but they aren't , extremists. you say a few stick out there eck like tim cook of apple. peter: cook opposing the fbi's efforts to get apple to unlock the iphone. there is an example of the world's most valuable company taking on the federal government. so few companies are willing to do that. they are nonideological. what they want to do is just please their shareholders, their employees, their boards of directors, customers. just to get their work done. the last thing they want to do is go into a big fight with anybody. carol: does history tell us anything? have we seen this before? can we learn anything? you smile. peter: i think you can. there was an organization formed in that was formed specifically

1942 because people were worried as soon as the stimulus of war spending ended the u.s. would , lapse back into another great depression. that was a serious concern. it didn't happen, but at the time we did not know that. this committee was made up of prominent ceos and their objective was to make sure that the economy would be strong for the good of all. they were instrumental in the international monetary fund, and the marshall plan and saved europe. a very enlightened, self-interest, big picture group. you don't see that much of that anymore. ceos have their heads down in the books focusing on quarterly earnings. i am not sure if it is the right strategy. if you don't have a good , positive message, if you cannot persuade the public that you are acting in their best interest you do invite to the , pitchforks. carol: there is an awful lot of momentum against big business right now. a fascinating story come out

-- our cover story. peter: thank you. carol remember, you can read his : cover story in the latest week." of "business coming up, few with a 100 south china tiger's exist on the planet. why is a london banker trying to save them from extinction? we have that when we return. ♪ ♪

carol: welcome back to "bloomberg businessweek." david is off this week. is a richstuart bray

unlikable london banker who has , 20 tigers in south africa. does he do it because it is noble, to turn a profit, or to anger his wife? this is a great story. we spent some time that this guy. who is stuart bray? kit: he is a very interesting guy. he actually is a likable person. he is very driven, very passionate. he is fundamentally a city guy who spent a career in banking. he is very clever, capable, and passionate about things that matter to him. it so happens that one of the things that is important to him was tigers. he spent 10 years of his life, and a huge sum of money, try to -- trying to rescue this rare species of chinese tiger. carol: they are considered extinct at this point. what is the process been for him to do it? it involves money, south africa,

it involves chinese officials tell us a little bit about that. , kit: the south china tiger is functionally extinct. what that means is there are probably not any animals left in the wild. the doesn't mean that aren't any animals left. there are 100 left in zoos in china. what he had to do was persuade the chinese government to give him some south chinese tiger cubs. his plan was to rear them, raise them and breed them in the , center in south africa and increase their numbers, and eventually he would return them back to a wild habitat in china. carol: he is doing that, right? he has already brought some back to china? kit: he hasn't brought any back to china. he has 19 animals at his reserve in south africa. the big question is, what happens to those animals now? they have a great home in south africa, a wonderful reserve. they can hunt, breed, and are in wonderful condition. the big question is what happens , next? the tough part of the equation

as finding space for them in china, arranging for them to be sent back, and making sure they are safe. carol: the chinese want them, correct? kit: stuart's project has had quite a lot of attention in china. the tigers are a hugely important animal. he has had the animals for 10 years now, and there is genuine pressure to bring them home. lots of people in china want to see them come back to china. there is an idea that if it is a chinese tiger should be on chinese soil. it is a difficult thing to do. they need a lot of room, tigers, because they are solitary animals. they need space to hunt. they need a huge amount of ram. there just aren't many places in china where there is enough good habitat for them to go. carol: what is interesting, a fair amount of drama. he has a girlfriend, or former wife, he is going through a divorce, that has woven through your story as well. he has a lot of litigations and lawsuits going on as well. kit: one of the things about

stuart bray is that he is a very passionate driven man. ,that leaves him to be successful in many of the things also results in him falling out with people that he works with. recently he has fallen out with his wife. he is going through a divorce in the london court system. he described himself as a crusader when it comes to things that matter to him. once he has an idea, he will pursue it vigorously, even if that means potentially clashing with people. he has a long history of litigation and legal feuds. that is part of his story. carol: you talk about the divorce, it was initially kind of her idea to do this, correct? banker, ithe was a was the late 1990's when they were together. he had a busy career in finance. his wife had ended her career in marketing, and was looking for something else. she had always been a huge fan of conservation. especially big cats. it was her idea to do this.

he got gradually more, and more, and more involved as the project went on. when he lost his job in the city, he was fired by deutsche bank he really started getting involved in the project and now , it is taking over his life. carol: where is he financially? he did walk away from deutsche bank. he saved millions over the years. he is running out of money, isn't he? kit: it is hugely expensive doing what he is doing. he has 19 tigers and an area -- in an area of four times the size of manhattan. they need a full-time staff to look after them, feed them, manage them. they have dozens and dozens of kilometers of electric fences that need to be maintained. it is hugely expensive, and he has been doing it for 10 years largely with his own money. at some point, the charity will run out of funds. he is trying to work out a way to fund it going forward permanently. carol: where is he today at this point in his mission during the

-- mission to bring me tigers back to china? -- the tigers back to china? kit: we are at a critical project right now. the first stage has been a success. he has increased the number of tigers that he has. they are breeding well, they can hunt which is important. , the next stage is getting them back to china. they are at the stage of negotiating with the chinese, trying to find a suitable habitat for them. that is the difficult bit. dealing with the chinese government is extremely difficult for a westerner. he has to navigate all of these murky political currents that are hard to understand. it is really hard to know how much that -- how long that process will take. the tigers may go home next year, maybe 10 years it is very , hard to know. carol: it is a fascinating read. i know you spent a bunch of time with him. he is certainly on a mission. safe to say this is taking over his life, or has taken over his life. kit: this, and the divorce take up most of the time now. the divorce is linked to the

tiger charity. part of what they are arguing over is the assets in the charity. carol: interesting to hear about this individual. kit, thank you so much. joining us on the phone from melbourne, australia. coming up next week go to the back of the book for this week's etc. segment. suffering from a winter blues, we have just the thing to cheer you up. take the spring fashion quiz. details when we come back. ♪

carol: welcome back to "business week." david is off this week. nascar is tearing itself towards -- nascar is doing a 180, and steering itself towards a new ownership structure. the auto racing organization excusing a franchise type model and handing out charters. those charters guarantee a slot in every race in every race of

nascar's top circuit. let's go to ira, i want to take a step back. what has been a nascar model when it comes to some of these teams? ira: it is been really simple, since they started in the teams 1948. and show up with a car, driver, and crew and they compete for prizes. in recent years that meant they had one year rolling contracts with nascar that basically laid out the terms for racing and prices area -- prices. -- prizes. they had no stake in nascar. it is not like the nba or the nfl with the owners of the board of governors that run the whole enterprise. they are the league, they control it. carol: that is a really different structure from a lot of organized sports. this has changed recently. right now, they're handing out charters. ira: that is a half step towards a franchise model. they give 36 teams a guaranteed slot in every race. they can be bought and sold,

which is new. in the past, if you were losing money and wanted to get out you had nothing to sell. you had a driver contract, auto parts, but in many cases no real equity. this provides a transferable thing that an owner can presumably -- there is a limited number. there was 36, they won't add to them. it is the only way you can guarantee you'll be into it. it will build some enterprise value. carroll: what i loved about your story, i guess i did not quite understand the financials of this industry. there is a ton of money, broadcast coverage, what is the money in this business? what does it cost? ira: it costs as much as $25 million. the range is $15 million to $25 million. they don't make that much of prize money come even the best teams are only $10 million in prize money.

they depend for about three quarters of the resin new -- of the revenue on sponsorship. that brand on the hood is supposed to cover the cost. that works for a while, especially while nascar was booming in the late 90's. , then it went into a slight decline right around the financial crisis. matt has sponsors retreating, only the really top teams were able to get a check from a sponsor at the beginning of the year and cover that cost doing business. as that went away, a lot of teams were losing money or were year-to-year. they needed help for stability. carol: how does this provide stability and long-term for the nascar industry? iraq: the biggest thing is, now as a nascar chartered team you can go to a sponsor and say, you're going to be on tv, in the race every week for nine years. they are nine-year charters.

plan to keep this model going after that, but that was sort of the go at it. firstso the thought is that now when you go do m&ms, pennzoil, or whoever it may be -- carol: these are big brands. ira: and big money. they spend sometimes -- they cover that $20 million. now you can say, let's do a five-year deal, and maybe give a signing going -- bonus up front. the idea is they could be more willing to advance. carol: any sign this is a smart strategy? ira: i spoke to in marketing agency said they are already seeing teams invest any more -- in more long-term ways. some of the lesser-known teams are able to go out and hire slightly better drivers. there was a team that did this in january, knowing they were about to get a charger and that , would give them some more stability. the upgraded their driver, now when they go back to their sponsors, the sponsors are happier because they have a guy

that will get them on tv more often. hopefully there's a snowball. carol: bottom line, it is a new business model. ira: it is more like the rest of the u.s. port. -- sport. carol: and that you have an exit strategy. interesting stuff, thanks. ira, from bloomberg businessweek. now we take a look at the etc. part of the magazine. for that we bring in brett who edited the section. we want to begin with a cover story. one of the first signs of spring, the etc. spring fashion quiz. listen, right now, around the globe there are all these fashion shows going on. you guys decided to do a quiz for everybody how come? , brett: we want to do a fun -- have fun with it. in doing a quiz, it sort of allows the reader to make decisions about where they are comfortable, and where they are not comfortable with session -- fashion, and yet still some -- find something that works for him or her. we didn't want anyone to feel

left out. carol: you wanted to be nice. let's talk about the quiz. because you go through a couple of things, you talk about denim. you ask what it is to everybody. bret: denim could be your uniform, your indulgence, or something that you are only comfortable with on the weekend. for instance, if denim is your indulgence, sorry, your uniform, you might be comfortable wearing a full denim skirt. in the same way you would any other fabric. if it is an indulgence, maybe you are thinking of a navy suit four days a week and then one day a week, you might wear a indigo suit. there are still a lot of people for whom that would be a massive step out of their comfort zone. so we wanted to make sure they had something. carroll: this is me, fine for the weekend. brett: maybe you can incorporate

it in footwear, or pants. carol: maybe. one of the question that that was fun -- you say when you see a guy with a messenger bag you think what? bret: you can either think i really love that due to style, you can also say i remember the days when i used a messenger bag. you can also say i wouldn't get anywhere near a messenger bag. a proper work bag has handles , and does not have a shoulder. carol: that is interesting, a couple of the bags look like a pocketbook. bret: a little bit, we would consider them brief cases. european carryall's, yes. brett they are a little smaller : and slightly more elegant. carol: are you a risk taker? how much color is too much color? i guess it is such a comfort -- i guess it is what your comfort level is, right? bret: we are going out a little bit on a limb and saying you could wear a blazer and a shirt with shorts. there would be a lot of people

that would say absolutely not. then we suggested, maybe for a guy wearing a pleated pants if you're not comfortable with the short. for women, their shoulders is a huge trend for the spring. carol: we do not do that a bloomberg. a little bit of their shoulders. interesting, interesting. -- bare shoulders. interesting, interesting. you end up with color. this was interesting. bret: for guy's, green is the new navy. greens that bring out a lot of blue, brown, pretty muted greens. for women, we see a ton of color. really in the sort of orange, coral theme. we are seeing a ton of that. also, you can be most comfortable wearing a charcoal gray suit to work if you are a guy. even wearing a light gray suit maybe. ,carol: push it a little bit. bret: then white and khakis are the combination. carol: by the end come i think

it is interesting and a fun section to go through. it is not your typical etc., but it is really fun to go through. when you took the quiz, what were you? i wound up mostly in the a section, forward. also i thought was of answering b and c to some questions. i think we're all mostly a mix. , it sayswas mostly b's i have great taste but i am a bit tentative. fashion can be fun. you make it fun. that does it for this weeks week." af "business reminder, the latest issue featuring a cover story on big business and the big lobbying groups is available online and on newsstands. we will see you again next week right here on bloomberg television. ♪

♪ announcer: from our studios in new york city, this is "charlie rose." charlie: on june 23, voters in the united kingdom will decide whether to leave the european union. as of last year, the chances of brexit seems remote. recent polls suggest more britons do not want to stay. in what was seen as a major rebuke to prime minister david cameron, the london mayor , boris johnson, recently declared his support for the brexit. he said remaining in the e.u. would lead to an erosion of democracy. joining me is john micklethwait. he is the editor in chief of