>> coming up, big businesses getting roughed up by both republicans and democrats this year. look at how the big lobbying group is attempting to get their act together. also the amazing story of stewart bray. and a trying court to save the cat from instinction. wintero break out of the rut. spring fashion quiz. all of that and more as we of latest scenes issue. "business week" right here on bloomberg television.

covereek's business week story, peter koy looks at how respondingmerica is to u.s. presidential candidates. republican such as donald trump ted cruz >> dined the screaming you hear from across the potomac is in fullington cartel terror that the conservative rising up.are >> peter, you write about your are theow the people pitch fork at this point really kind of controlling the story that's being told on the trail.n how is big business sponsoring to that -- responding to all that? >> very quiet. very fascinating. you expect with their integrity regularly that they have something to say. they chose. an extremely -- they extremelyn to take an

low key approach. jamie diamond was j.p. morgan what do yousked, say about this guy bernie sanders. everyday hits them with this. jamie diamond is not known as the kindest person. he responded with the most up he thinks he can change his mind. >> interesting. >> ford motor, donald trump hitting them again and again for manufacturing outside of the united states. he said very calmly, he sent a niceto donald trump, very note. said donald thank you, we hiring ande investing in the united states as well. aump apparently sent him back note, yeah, i'm a big customer something. ceo's don't, the want to get in a twitter war with donald trump. >> it's interesting. seems like big businesses staying calm.

based on, you laid out bigour story, they have victories in washington. >> exactly, why would she go with a brawl when they can sort of get what they want the lobbying and talking to congress, working the system. course, that infuriates the tea party types. and more people on the left right, who feel businesses too cozy with government. businessesee exceeds, -- if you look over the past year, there has been a lot of signatures successes for businesses. export and import banks that ted cruz light into. expert, import bank provides finances for americans to export out of countries and companies and caterpillar are considered important. call it crony

capitalism or corporate welfare. it expired last june out of business. yet, it came back. it came back to life in back into lawed by obama in december. >> it's such a fascinating cycle. have these political candidates that are bashing big business, at the same time, got businesses doing just fine in washington. fuels theme out, it campaigns >> business should not just assume that it's business as usual. >> it's not. or may not be. >> i think things have changed. okay, every year there's at least one or two candidate will get out there and bash big business. hearing it from everyone. you even find jeb bush even who the candidate big business, would have a line here his owne showing he's man and hillary clinton and marco rubio sort of more main people. even they seem to be pulled

cameing hillary clinton out skeptical transpacific trade deal.of big >> it's interesting you write in your story, big companies like taxes and regulation but they aren't extremist. we've seen from tim cook of apple. >> cook opposing fbi's efforts get apple effort to unlock iphone. that's a company taking on the federal government. dofew companies willing to that. they're nonideological. they want to please their shareholders, their employees, board of directors and customers. just get their work done. last thing they want to do is go anybodyig fight with >> we seen this before. anything?rn >> i think you can. there's an organization formed in 1942 called committee for economic development. it was formed because people

were worried at the time that as the stimulus and war spending ended, u.s. lapsed back a another great depression. at the time, we didn't know that was made up of ceo's and their whole objective was to make sure this economy will be strong for good of all. with the instrumental agreement to form the world bank. very enlightened self-interest, group.ture i think ceo's have their heads down in the book, focusing on quarterly earnings and so on. rightt sure it's the strategy because if you don't have a good positive message, if the public,rsuade that you are acting in their the interest, you do invite pitch fork >> there's an awful lot of momentum out there against big business at this point. story.ting fascinating story our cover story. peter thank you.

peter coy. you can read his cover story on bloomberg business week, and newsstands. coming up, fewer than a south exist on the planet. saves a banker trying to extinction. bloomberg television returns.

>> hello welcome back to "businessweek." stewart bray is a unlikeable has 20 south --

banker who has 20 south china tigers. a great story. you spent some time with this guy. stewart bray? >> reporter: he's a very interesting guy. he's a likeable person. he's very driven, very passionate. he's fundamentally city guy who banking.areer in very level and capable. and very passionate about things him. just so happen, one of the things that's very important to him now is tigers. years of his life and huge sum of money trying to rescue the chinese tiger. >> they're beautiful. considered extinct. what's the process been like for him to do it? money and it involves south africa and chinese officials. that?s about

>> reporter: the south china tiger is functionally extinct. aren't any more animals left in the wild. hundred or so left this zoos in china. what stuart have to do to persuade the chinese government some south china cubs. his plan is to raise them and breed them at the central in africa. increase their numbers. eventually he would return them back to wild habitat in china. >> he's doing that. he's already brought some to china? >> reporter: he hasn't brought any back to china. his reserveimals at in south africa. the big question what happens to the animals now. home in southeat africa. they can hunt and breed and feed. they're in great condition. the big question is what happens next. the really tough part of this finding is going to be space for them in china, arranging them for them to be sent back.

chinese want them? they've been working with him to that >> stuart's project had quite a lot of attention in china. tigers is hugely important animal to the chinese. ten had the animals for years now. it's genuine pressure to bring them home. china wants ton see these animals come back to china. chinese soil. on it's a difficult thing to do. tigers.d a lot of room they need space to hunt. room. ed a huge amount of there aren't many places in china where there's enough good habitat. >> what's interesting about this story, kind of a fair amount of drama in it. a girlfriend or former wife. through a divorce. that is woven through your story as well. he's got a lot of litigations as well.its going on >> one of the things about stuart bray, he's a very

passionate driven man. that leads him to be successful in many of the things that he does. but it also results in pim falling out with people that he works with. falling out with his wife who's going through a divorce in the london court system. him about this. he described himself as a crusader when it comes to things that matter to him. once he gets the idea, he will vigorously. >> it's fascinating that you talk about the divorce from his wife. initially kind of her idea to do this, correct? >> yes. he was banker. was a late 1990's when they were together. they had a busy career of finance. his wife ended her career in marketing. she's always been a huge fan of and especially big cats. it was her idea to do this.

and more involved as the project went on. when he lost his job in the fired by deutsche bank. that's when he started to get involved in the project. it's taken over his life. >> where is he financially on this? he did walk away from deutsche bank saved millions of dollars. running out of money isn't he? >> it's hugely expensive doing what he's doing. he had 19 tigers in an area of about four times the size of manhattan. need full time staff it look and feed them and manage them. -- it's expediencive. he's been doing it for ten years largely with his own money. at some point in the future, the funds. will run out of he's trying to work out a way to fund it going forward. thisere is he today at point in his mission? to bring those south china china?back to

>> we're in a critical point now in the project where it's been a success. the first stage has been a success. he's increased the number of breedingat he has that well. they can hunt which is very important. the next stage is getting them back to china. they are at the stage of negotiating the chinese trying to find suitable habitat for them. bit.s the difficult dealing with the chinese government is extremely difficult. he has to negotiate all of these political currents that's hard to understand. it's really hard to know how hard that process might take. the tigers might go home next year or ten years. >> it's a fascinating read. know you spent a bunch of time with him. hate to say this has taken over life. >> yes. this and the divorce are the two of histhat take up most time now. the divorce is linked to the part ofarity because

they are arguing over is the assets and the charity. these two things are what he now. >> interesting to hear about individual stuart bray. kit thank you so much. next, go to the back of the book for segment. blues.ng from the winter take the spring fashion quiz. as abc.simple details when bloomberg television returns.

>> welcome back to "businessweek." doing a 180. the auto racing organization introducing a franchise type model and handing out charters. those charters guarantee a slot nascar's top in circuit. while the move may rev up

profits, will it increase the drivers. i want to start by taking a step back. what has been the nascar model some of theseto teams? >> it's been simple since they started 1948. the team start out with a team, car, driver and a group and they prizes.for basically kind of lay out the racing and prizes. nascar. no stake in it's not like the nba and nfl where the owners or board of governors rub the enterprise. -- run the enterprises. they control it and they have revenue coming in. >> that's a different structure than what you see from a lot of organized sports. this has changed. right now they're handing out charters. >> the charter is a half step sort of franchise model. give 36 teams a guaranteed slot.

they can be bought and sold. past if you were an owner howyou wanted to get out, nothing to sell. you had a driver contract. parts. auto you had no real equity. a transferable thing that an owner can -- limited number. there's 36 not going to add to them. only way to be sure you're in the race every week. build some enterprise value. >> i love reading about your story, i guess i didn't quite financial.the i thought there was a ton of money and lot of broadcast coverage. what does it cost to have a team? >> it cost as much as $25 million. the range is 15 to $25 million. more teams probably around $18 million. team on the track every race for sprint cup series. much in't make that prize money. even best team are around

$10 million in prize money. depend for about three quarters of the revenue on sponsorship. that's really the model. ist brand on the hood supposed to cover your costs. that worked for quite a while nascar waswhile late 1990's.e a deklein.to go into only the top teams were able to sponsors.k from the as that went away, at the do of teams are starting to lose money survive year to year. we went to nascar and said we need some stability. >> how does this provide stability in kind of long term visibility for the nascar industry? >> the biggest thing now as nascar chart its team, you can go to a sponsor and say you're and you willn tv be in the race every week. they plan to keep this model

that, but that was sort of the first go at it. now whenht is, that m&m and big money. sometimes they cover that $20 million. hey,ou can say to them, let's do a five year deal. maybe give signing bonus up front. but the idea, they will be more willing. >> any sign this is a smart and it's starting to work? >> one of the people i spoke to motorarketing agent for sport. they seen team invest in a more long term way. are lesser teams known and able to hire better driver. and they upgrade their driver. now when they go back to their the sponsor is happy they got a guy that will get

them in top ten and on tv more often. >> got line -- bottom line it's model.usiness now you got an exit strategy for some of those. interesting stuff. thanks. >> thank you. >> now it's time to take a look thehe etcetera part of magazine. it's back of the book story. brett who edited the section. we want to begin with the cover the fashion quiz. listen, right now, as you know the globe there's fashion shows going on. you guys decided to do a quiz for everybody. come? >> we wanted to have fun with it. the reader to make decisions about where they are comfortable and where they're with fashion.e yet, still find something that appropriately for him or

her. >> you want it to be nice >> exactly. >> let's talk about the quiz. you go through a couple of things. things like denim. to everybodyit is uniform.could be your for instance denim is your uniform, you might be wearing a full denim skirt in the same way you would any other fabric. it's an indulgence, maybe you're inclined to wear a navy a week and one day a week you might wear an indigo suit. out would be a massive step of their comfort zone. >> this is me, fine for the weekend. weekend.or the maybe you can incorporate some in your footwear and pants.

when you see a guy with a messenger bag, you think what? a, iu can think that really love that dude style. i rememberlso say, the days when i used the messenger bag. you can say, i wouldn't get anywhere near a messenger bag has handleds.g >> that's interesting. couple of bags that you have here, kind of looks like a pocketbook. would consider them briefcases. european carry-on. little smaller and perhaps like slightly more elegant. a risk taker? how much color is too much color. risk taker, i guess where your comfort level is. definitely going out there on the limb for guys saying you can wear a blazer and a shirt with shorts. be a lot ofg to people would say, absolutely

not. guy we suggest maybe for a wearing a pleated pants if you're not comfortable with the short. bare shoulder is a huge trend for the spring. >> we don't do that at bloomberg. well, a little bit. interesting. talkyou end up with -- you about a little bit about color. i thought this was interesting too. becomingys, green is the new navy. leprechaun green. we're talking about a green that brings out a lot of blue and brown. a ton of we're seeing color. really in orange coral theme. ton of that.a but also, you can be most like aable wearing gray suit to work if you're a guy. khakis is a big combination. >> i like a lot of white and black. end, i think it's a fun section. typical etcetera.

when you took the quiz, what were you? mostly in what we call the a section. also i found myself answering b and c to some questions. athink we're all probably little bit of a mix. >> i was mostly b. taste but i'm a bit tentative about things. fun.on can be a lot of brett, thank you so much. that does it this week for this week's "businessweek." reminder of bloomberg "businessweek" featuring the on big business and big lobbying group. rightsee you next week here on bloomberg television.

>> brilliant ideas looks at the of this. the heart thrill, challenge, provoke and shock. push boundaries, ask new world.ns and see the artist like cornelia