carol: welcome to "bloomberg carol: welcome to "bloomberg businessweek." this week's issue stars of the , annual design conference. how states are paying the price for allowing discrimination, and why central bankers may be running out of ammo. it is all ahead in this week's bloomberg businessweek. let's go meet the editor. ♪ carol: i am here with the editor, alan pollack. in this week's design issue, you highlight super thinkers, original thinkers, kind of working on the next big thing. that includes the folks at industrial light and magic.

what is interesting is they have formed a super group and they are looking into building virtual reality for "star wars." >> that is right. they have people all over the company. they have brought in people across various lines. put them all under an executive, and she is sort of the leader to bring in all this expertise and create entertainment you are sort of familiar with, but in a different way, using new technology. carol: when you see the millennium falcon, it sounds like the falcon, it looks like it is really, as real as can be. ellen: and it feels like you are in it. they are doing extensions of "star wars." they are doing the trials of tatooine. some of this is experimenting with this so far. they showed us some clips and it really did -- you could imagine what it would feel like to be

looking around as they -- the center of the action and see some of these characters you have seen before. carol: also the design issue, you highlight the underground event planners. they're called sextant works. they create these crazy parties in unusual and illegal places? >> sometimes illegal places. they are famous in new york for having thrown like a bar thing, a speakeasy thing in a water tower on an abandoned building. or they were not supposed to be. overtime -- they did this many, many times. it became well known in new york. they believe that risk, that taking risks opens your mind to new experiences. that is what they embrace. at the design conference, they took some of the speakers to this very strange vote. carol: you went here code or >> yes it was in san francisco , and they took all the speakers , at the conference to this

strange boat. all of the signs were in icelandic or norwegian. carol: bizarre. >> it was really bizarre. inside, it was a victorian bar and they were serving very stiff , drinks. carol: very stiff drinks, did you have one or two owner [laughter] mirren is helen creating quite unusual spectacles in major cities. >> right, so at our design conference, it was all speakers are designers, and she designs experiences. she had the audience in tears. she talked about a project she did where she brought, in northern ireland, she brought catholics and protestants together, and they built a plywood tower, this ornate plywood tower, and people were able to go in and write messages. eventually, they set a bonfire and burned it down. but it was an extremely emotional story.

people were coming up to me saying, i was crying. carol: we have got more on this, because it is emotional what she does. i spoke to the reporter on this story. brad: she brings together artists to transform cities. she does this through lighting projections, through sculpture, through a big, huge parade. she is a uniter of creative spirits who disrupts the public and the public thanks her for it , when they are done, because she delights them with what she shows them. when she proposes to stop a major intersection in london with a big parade nobody says, , sure. so she has to get this stuff through. she has become really good at not taking "no" for an answer. but then she delights people so much that they invite her back and they become tourist attractions in places that are

often depressed. or often, at the conference, she had everyone pretty much crying over a project. she brought david best out to san francisco, where i am speaking from, out to londonderry, a place that has been in conflict for decades between republicans and loyalists. she built the sculpture up on a hill. it was neutral ground that no one went to. everybody came out, and they expressed wishes for peace, and then they burned this thing down and it became this catharsis for this community. it was just -- we were all pretty much tearing up. carol: it sounds really moving. and you mentioned what she did in london, actually, you know bringing traffic to a stop, it , was called the sultan elephant. what exactly was that? brad: that was her first big project that formed her company, artichoke. it was her 30 ton, you cannot

even call it a puppet, mechanical elephant. a marionette that was three or four stories high. and it came through the central districts of london, past buckingham palace. it was one of those moments when a whale goes up the river and everybody stops and says -- did see that whale odor everybody in london stopped what , they were doing and had to get a look at it. pretty soon, there are a million people taking time out of their day to just sort of see this magnet goal -- magical moment, she called it a time to take over london. what she does is she makes people part of the art by recruiting them to help her do these things. often, it is people that did not want to do them in the first place. here is her trick. she assigns them a task. she says, hey, we really need somebody to bring the roofless

bus in next to the marionette. initially they say, i am not helping you with all of these crazy french puppeteers. but when he understood he had the expertise to take part in this, in the end, he was the biggest proponent. so part of what she is doing in art is delighting the public. but part of what she is doing is converting people to become part of the art. that in some ways, that is more , powerful than the spectacle. carol: creating images for any issue is an especially big task, especially when you have to photograph 25 of the most painters. i sat down with creative director robert vargas. >> you want the pacing, a variety of photography, scenes, people, different visual experiences. a challenge for the design issue is it is more or less 25 profiles.

you need to think about with each story, what is the way into meeting a person that will point out what is most interesting about what they do, and also kind of give the reader a visual experience that is varied and surprising. carol: give me an example. >> this profile is beautiful. it is on stephen berkshire, a furniture designer. it is really beautiful, and that is what you want to see. you want to meet him. we asked our photographer to take a studio visit portrait of him. but in a different case, we have a piece on this group that does experiential design. carol: right. that is a great image. >> that is a photograph of her in a kind of near her warehouse base where she does her work. so much aboutt is creating site-specific , experiences.

rather than just show a portrait of her, you want to place her in an environment that matters. carol: it looks like she is walking, a little bit of energy. >> a little bit of dynamism and a scale shift in the issue. that is the way we thought about putting these things together. carol: let me ask you, does clinton bring you a hundred images, how difficult is it deciding amongst pictures odor >> it's very difficult. it's a good problem to have. if it isn't difficult, it you don't have enough good images. carol: next up, north carolina learns the hard way gay rights , are not a choice. we will talk about the businesses providing anti-lgbt legislation. and also in mississippi and tennessee. plus, more highlights on the design issue. why one of the world's premier architects says people are more important than plants in his parks. and have you ever been self-conscious trying to use the term block chain in a sentence hodari we will show you how to sound smart at a technology

conference. that is up ahead. ♪

♪ carol: welcome back. i am carol massar. "bloomberg businessweek" looks at the corporate backlash of the north carolina's anti-lgbt law. deutsche bank and paypal already scaling back for their plans for the state. in light of this, north carolina governor is asking lawmakers to tweak but not remove the anti-gay law. i spoke to jeff green about the situation. >> more companies are piling on. you've heard of musical acts saying they are not going to play there. so far, it hasn't resulted in any changes, which was similar to indiana. they had a little bit of rollback, but it is never clear

whether governments are going to respond to this once it is a law. once it is a law it's a lot more , difficult. carol: we are seeing incredible momentum for legislation like this around the country. >> last year, there were about 100 laws introduced in about 20 or 30 states in the country with this intent. this year, there are about 200 in 34 states. just 234 states. you will see this all legislature long. until the end of the year, this is going to come out again and again. carol: i mentioned fallout, but because we are seeing well-known companies are saying we do not agree with these laws and we will back out our operations. we were not old plants there. talk about that. >> that works if you have one or two, but then you have 34 states and they are all proposing it, you cannot threaten to not do business in 34 states. so clearly over time, the strategy will have to evolve. individual companies and states will have to decide how far you are going to go and pick your battles.

they cannot just stop doing business in every state that has this viewpoint. let's start out with 28 states in the country that already don't have basic civil rights for lgbt people. it is a lot of the commerce in the country getting done in those states. they are continuing to do business in those states as is. this is a question of how far are they willing to go to stop it from increasing. congress or the supreme court has to decide like they did with gay marriage whether or not this is a universal right that can be extended to lgbt people. if it is, then it will be like gay marriage and every state will have to comply. if they cannot determine that, what we will have now will continue. individual states will get to determine what happens in their state. it is kind of where we are now. the momentum is clearly on the side of lgbt at the moment. most of these laws are not becausemost of these laws are not successful. if you look at governors have vetoed them in south dakota and georgia, and there is a lot of pressure on governors in other states and legislatures not to

move forward. carol: state laws versus city laws. do municipalities have any say over what happens in their specific cities? >> that was sort of the argument in north carolina. north carolina said after charlotte passed the law that gave more rights to transgender people than they had in the past, north carolina quickly put together a law that says cities cannot do that. that is one of the classes of laws being discussed across the country. you have the religious freedom laws, you have laws that are specifically dealing with whether or not somebody can use the bathroom on their birth certificate and then you have these laws that, whatever the case, it will be decided by the state and not the city. usually in places where cities have done this. carol: it is interesting as you write in your story is that while some states are pushing , back, creating these policies , creating these laws other , states are seeing opportunity. >> right famously the vermont , governor tweeting at paypal

, hey, if you want to come to vermont we will take you there. , they are a state that has extended protections across the board. carol: where do you see this all going ultimately hodari does it end up in supreme court at some point? >> unless you see an election that is going to result in a democratic president and a democratic congress, it will -- it still will not be resolved fully. it will still have to go to the supreme court. the question is there are so many issues at the state level to get them brought forward and all decided will probably require a few more years of cases before you have the right litigation. carol: next up, why bankers may be running out of ways to boost the global economy, and why it might not be a bad thing. we will show you your money out of china without breaking any of beijing's rules. that is ahead on "bloomberg businessweek." ♪

♪ carol: welcome back to bloomberg businessweek, i am carol massar. in this week's opening remarks, we look at the limited power central bankers have when it comes to stimulating growth. >> they have been so successful. they have worked hard with what little powers they have and have saved the world economy, but what they can do is provide a lot of money out there. people have to use the money and they are not. carol:? i love how you guys say, central bankers are superheroes. there is a great cartoon that you have janet yellen and mario draghi in superhero costumes. it says, we anticipate they can be superheroes, but they cannot. >> they can't. the illustration is perfect. it shows him has superheroes but leaving defeated from the battleground. carol: i think about mario draghi. go back when he said we're going , to do whatever it takes, so they set a precedent. >> they set a precedent because there was no one else in charge. and you know, someone has to say

, give the psychological boost to everyone, we are going to save things. ben bernanke did that and mario draghi did in 2012. carol: having laid that out there, what does whatever it takes mean for the european central bank? they have done a lot. >> they have done a lot but europeans really have to learn to boost their own economy. people have to borrow, people have to invest, to build new things. they are not doing that. carol: it is interesting. what about the bank of japan? you also included in this. they have done a lot. but they have also thought about things to stimulate the economy. it is not just global central bank issues. >> in japan, it is interesting. the political system has a lot to do with why the economy is not working. there isn't enough -- they are not changing the way people behave. and that basically is a huge , huge damper on the economy. that is why they face

disinflation. carol: what is whatever it takes mean for the federal reserve? i feel like janet yellen and company have done a lot of stuff. they have done quantitative easing and kept rates low. >> yellen has done a good job. she has managed everyone's expectations. a little bit of this and a little bit of that. carol: a lot of transparency. ahead and just moves , it is a lot of making people calm but also making them ready for something that is going to happen. carol: what you laid out you can , pump a lot of money into the economy, but if companies and consumers do not put it to work, so what hodari >> that is exactly right. people are having trouble borrowing money. because wages have been sort of low and pay raises have not been high enough. people are not spending money. they are afraid to spend money. carol: so what does the argument mean about what else needs to be done code or >> it is not what they can do, it is with the rest of us can do. which is companies need to

invest in their people, building new things, and people have to be willing to spend money. carol: in this week's policy section, there was a cartoon created as a friendly reminder to file your taxes. >> it really was world war ii when everybody started having to pay taxes. they were really worried about it because they did not know if middle-class americans would know how to file taxes. so they sort of blanketed the country with all these posters, ominous, scary looking posters warning people. you need to pay your taxes. 50 million people must file taxes this year. and they also created something called the w-2. it did not exist until that point. that was a tool to withhold the money from your paycheck during the year, and then you had to file to get it back. >> tell us how you decided to tell the story the way you did. that being graphically with comics. >> well, it just seemed a fun

way to explore the history -- >> because taxes. >> because taxes are such an unpleasant topic. let's try to show it in a different way. carol: next up, can stock trading be free? we will test out an app that has helped one million people save $70 million in trading commissions. plus, why you may soon see more females in the cockpit. all that ahead on "bloomberg businessweek." ♪

thank you. ordering chinese food is a very predictable experience. i order b14. i get b14. no surprises. buying business internet, on the other hand, can be a roller coaster white knuckle thrill ride.

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we are inside the magazine's newsroom in new york city. still ahead, getting your money out of china one swipe at a time. why baseball fans may hear campaign slogans, and how to sound smart at a conference. it is all ahead. let's go meet the editor. ♪ i am here with the editor. there are so many more must reads in this year's issue. let's start with markets and finance. you have a story about the chinese mainlanders getting money out of china. ellen: right. many people who have made a lot of money in china want to get their cash out just for safekeeping. if you are a citizen of china, there are restrictions. if something like $5,000 per transaction. it is difficult to do. the one way they are getting they are getting money out is

they are buying insurance money out. it allows them to get their money out in a subtly different way. -- slightly different way. they do it with credit cards. it takes many different swipes. you have to do it in individual transactions. we had one example are some of the swipe 800 times. carol: right, because you said it is $5,000 increments. >> that is a lot of swipes. carol: it shows some of the worries they have trying to get their money out. let's talk about something in the companies and industries section. it is a story about air traffic in asia. the demand is growing at crazy levels. that means they need more pilots, and they may need female pilots. ellen: there are something like 100 million new air travelers a year in asia. as people move into the middle class, they travel more. there is a lot of demand for pilots and planes. they are running out of male pilots. which means they may have to

turn to women. who would have thought? as you know there are not even , that many women pilots. carol: it's kind of a white man's world. ellen: it is. it is. the people sitting in the cockpits are mostly white men. they are beginning to try to recruit women. you have to have a lot of time in the air to become the pilot of a big airliner for a major airline. it may be a while before women actually reach the cockpit, but they are now actually, actively recruiting women. it is a big change. carol: also in the design section, you talk about robin hood, which is a trading app. ellen: there is a start up, and they are dedicated to providing a free way for people to buy stocks and sell stocks. carol: no commissions. ellen: no commissions. carol: we actually talked the

reporter on that story matt , phillips. >> robin hood is a mobile app that is a commission-free trading platform. it offers zero commission on stock trades. it sounds simple. and it is simple. this is an industry that was ripe for disruption and these guys are going after it. carol: interesting, zero commission. how do they make money? let's get to that. >> zero commission, how do they make money? well, they make money on the interest on cash bounces on accounts. they invest it and get a little bit of interest, just like every other broker. they are getting ready to roll out margin accounts. it is basically like, they loan money to their customers. it is like having a credit card for the stock market. carol: interesting. there are companies that do this already. well-established, no names. how are they doing it differently? >> so the online brokerage industry was one of the first

innovations of the internet. and finance and stock trading. that basically stopped innovating. they started at $10 or $12 a trade 15 years ago. , that innovation basically stopped. so the fees you are paying today are not a lot lower than what you were paying in the late 1990's. these guys are disrupting the entire thing. they are saying zero trade commissions, and they are after the millennials, basically. this is a demographic that has not been big in the stock market and they are trying to get , people to invest their cash little bit by bit into the stock market. carol: kind of bringing democracy to all investors. these guys come from a background where they were working with the big institutional guys. founders they were , roommates at stanford.

they were physics graduates, super smart, they were living in new york and manhattan running , their own business. basically building trading platforms for hedge funds and large institutional investors. they were really, they say, impacted by the occupy wall street movement, and they felt they needed to do something to address the concerns people in their generation had over their inability to have the finance industry work for them. carol: you know what is interesting code or interesting? you are looking at this model, it is different, to get an idea of whether or not it works. you wouldn't -- you went straight to traders and high-frequency traders. what did they have to say? the hft, i spoke to the og in the hft world. he ran his trade works for a long time. he pioneered a lot of the hft models.

he basically said this is a fantastic idea. it has been tried a couple of times before. it did not succeed. he likes what they are after. he says that the e*trade are ripe for disruption. they have not pushed their price much at all. this is not who they are after. he wants to push his algorithm on to whatever trading platform he uses. they don't support that yet. this is much more in the realm of someone who has a day job and to put their money to use in the market, a couple hundred dollars a week or something like that. carol: time will tell how successful robin hood will be. having said thatm they are smart because they have gone mobile with this. >> mobile first. it keeps them lean and simple. they really wanted to tap into what has become second nature for a lot of people in the 20's and early 30's. you wake up, you get on your phone, and it feels like your

money is in your hand is how he wanted to present it to customers. carol: in the annual bloomberg businessweek design issue, the photographs say a lot about the people the magazine is profiling. i sat down with photo editors. tell us what is involved in doing something. you have this one, build a chair in three minutes. it sounds so great, but what does it involve? the visuals are compelling. >> thank you so much. this chair company, they are called campaign. they are trying to take a regular chair and put in a little shipping box and arrives and there are no tools. it is supposed to come together in three minutes. myself, tracy, and a few other members of our team got a studio in brooklyn and assembled the chair. carol: you did it. >> yeah we assembled it and , disassembled and then assembled it again. carol: how many takes did it take? >> only four. carol: and this is what it looks like when you are done.

pick another one. they are all such great visuals. >> i like this one, the architect of highline. he's doing the presidio park in san francisco. what i thought was interesting he was talking about was how he builds his parks around voyeurism and exhibitionism. our idea was to hire paparazzi and shoot his park in l.a. so we hired a paparazzi and he walked around the park over the weekend. carol: and the subjects, did they know what was going on code or >> yes, we had model agreements. carol: when you have to do an individual, how difficult is that? what is involved? >> most of the times it , definitely takes a minute for the photographer to make a real connection to get a solid portrait. it's often you were working against the clock. you know, people of his stature have got to go. they don't have a lot of time to spend with you.

this was a studio visit, and we photographed him with a model of the proposed design he is working on. and it is probably very fast. carol: next up, the gadget review startups spawning copycats from well-known media companies. we will tell you what is so hot about wire cutters commission policy. and fox sports plans to bring politics to baseball. if you're worried about when to apply the term millennials, we will show you how to sell my be -- sound like the smartest guy or gal at the conference. that is all ahead. ♪

♪ carol: welcome back to bloomberg

businessweek, i am carol massar. in this week's technology section, the magazine profiles wire cutter. a gadget review website that is had so much success it is inspiring copycats. here is jerry smith. >> they have an interesting business model where they have the reviews, and then they have a button where you can buy the product they are reviewing on a like-party e-commerce site amazon.com. and then they get a cut of the sales. that is how they make money. they have some advertising, but most of their revenue is generated by e-commerce. carol: it is fascinating, and they are profitable? >> they did about $150 million in e-commerce sales. they get a cut of that between 4% and 14% of the sales. they only have 60 people. they do not publish that many articles, but that is not what their model is about. it is about recommending things you like to buy and they get a

cut of the sales. carol: everyone is trying to make money on the internet. what is the best way, it is really very much an ad-based model at this point. >> gets getting harder and harder to sustain a website on the ad-based model. traditionally it is about getting as much traffic as you can. the more eyeballs you get, the more clicks you get, you can sell more advertising. carol: they don't get that much traffic. >> they don't get a lot of traffic, and they don't publish that many articles. but they are more concerned about recommending a product you are actually going to like. if you buy the product, they get paid. if you don't like the product, the recommends then they do not get paid. some people might say they have a conflict of interest, but they -- because they are are recommending these products that they get paid on if you buy it or not. but their response is we have a vested interest in recommending the best products we can. if you don't like it, we don't get paid. carol: if you recommend garbage, you might do that once as a

consumer, but you will not go back and they will lose credibility. and they really do -- they have become the consumer reports for the digital age. it is fascinating. they do some really in-depth testing, don't they? >> yeah generally it is , technology, but they had done everything. they did a recommendation or a review of windshield wipers. they have done reviews of bike locks. they actually hired a bike thief to test the bike locks. they have tested waterproof iphone cases. they swam of the ocean to test -- in the ocean to test the iphone cases. they go to extreme lengths to really enlist the experts. they do interviews with engineers and chemists and all sorts of experts to get the smartest people to review these products for them. carol: gawker media, buzz feed, they are getting involved in the same thing. >> hearst is getting into this. they have a website called bestproducts.com. the web is maturing.

sustaining a website on advertising alone is getting harder and harder. there are just so many websites and the audience is fragmenting. you are starting to see these very big publishers saying wait a minute, maybe this is a business we should try out. carol: is it working for gawker , is it working for buzz feed? are we don't know yet? >> buzz feed has just started testing this out. gawker has been doing this for a few years, and they say they make more than $150 million in just generating e-commerce activity. they don't get all of that money. they get a cut of the sales as well. wire cutter is a smaller site and they are doing about as much , as what gawker is making in e-commerce. carol: interesting. >> it is a small site with an interesting business model and other people are trying it out now. carol: and the politics and policies section, fox sports has a plan to get a piece of of advertising dollars during baseball season. >> what we saw in 2012 was the use of big data to help decide

efficientlyan more buy ads. saw the obama campaign for instance buying ads in off-peak hours, targeting people through that way that maybe they would not have reached elsewhere. and now, the campaigns out there, most of them are using this data analytics to help decide things. the problem for fox news and regional sports is that their data -- they are not part of the traditional data set. they are having to fight to get consideration. carol: what do they find out? what does research show about folks that watch sports teams in terms of them running a political ad campaign? >> they found that in a lot of ways, local sports viewers are similar to local newscasts, except that they are more likely to be undecided voters. that that they are more likely to remember that ads and more likely to be persuaded by that. in some ways, they are -- the

study would say they are better than local news viewers. they are making the case that if you are wanting to reach the folks that have not made a decision, not made up their mind yet about who they are going to vote for, local sports is the way to go. carol: it could be very productive for the campaigns. what does this mean in terms of dollars? something like a fox sports? >> we're talking about $4.4 billion estimated for political ad spend this cycle. and a bigger share of that is going into local cable. perhaps $800 million this cycle which is a lot of money. , fox sports is competing against hgtv and fox news all of those. even if they can get a small share of that they will be , better than they were a few years ago where they were not getting much at all. if you look of the ad spending already through the cycle, we have seen heated contest in places like florida and the

share going into local cable versus the broadcast stations has increased compared to 2012. and so, the analysts i have talked to expect that to continue throughout the rest of the cycle. carol: next up, burn rate code or ? we will show you how to impress your peers at your next conference. that is ahead on "bloomberg businessweek." ♪

♪ carol: welcome back to bloomberg businessweek, i'm carol massar. contributor sam grobart schooled himself on how to sound like the smartest guy at a conference. here is what he came up with. >> jargon is employed or

deployed to make people sound smarter than they actually are make jobs and tasks sound more , important than they are. and do a nice job of alienating a lot of other people so you don't really know what we are doing. carol: you feel left out. >> that is the point. that is what jargon is for. carol: i feel like i need a translator when i go to a conference. you highlight a couple different words. which ones jump out at you? i feel like so many of these we hear often on a daily basis. sam: we hear it a lot. particularly if you spend time around tech companies. they are quite enamored of their own jargon. people talk about things like making things immersive. mean? what does it really >> it just means not bad. there is no opposite of immersive. it just means good and people want to use it. so instead of saying good, we have done that before, we now call it immersive. we used to call it dynamic. carol: i have got to tell you one of these, and i have been

able to look at the article. we talk all the time about the internet controlling everything in our lives. you guys say what it really means is -- sam: access points for iranian hackers. carol: that is terrible. sam: is also potentially true if. but seriously we are talking , about expanding the internet, we have to make sure it is secure. in all of the places it functions. if you start putting it in places where you have not locked down the securities, potentially that is the way -- carol: look at the battle apple has had for the government. millennials comes up a lot. it's a huge market. the biggest part of our workforce right now. you have to understand millennials. sam: i am not a millennial. i feel like too much time is spent thinking about the millennials. we talk about them everywhere. every company now is, we are all about the millennials. we are targeting millennials. it means anyone under the age of 30. it's much cooler to say millennials. carol: i love it. maybe it means we do not understand them, or making sense of them.

sam: i feel generational definitions are usually pretty lousy. i mean within each age group , no doubt there is some diversity. a gorgeous mosaic of different kinds of people. you cannot give them one label. carol: i want to pivot to something else. everybody is pivoting nowadays. getting motion sick with all the pivoting. what does that mean? >> it means plan a did not work. we need a plan b. i think we described it as to flee retreat or cower , assertively. it is to make something bad sound good. it's not that something messed is -- something is messed up. we are pivoting. this idea was a terrible one but we will pivot and hopefully to a good idea that will make money. carol: so what if we spent $400 million in r&d? >> sometimes you got to be wrong to be right. it isn't that true? carol: maybe big data will help. sam: big data, which we used to

, now that sounds boring. that sounds a green box in a lab somewhere. big data, hey hey. carol: that is impressive. >> you say we are using big data. our technology is a carbon-base. you're right, it uses molecules. carol: it is a different kind of data. >> a totally different data than the old small data we used to work with. carol: that sounds so true. everybody thinks big data is just a solution. >> big data is just data. carol: speaking of data are trying to figure out what to do with it all block chain. , got a primer on that one? charlie: here is the -- >> here is the funny thing about that nobody actually knows what one. it means. we just use it. it sounds great. carol: it is true. we have no idea. sam: it just sounds like an important thing with bitcoin maybe. i don't know. carol: it is true. i am guilty. i think i have used it once or twice to sound smart. sam: it uses block chain based -- you know, the preferred

currency of internet criminals. anyway, it's just a way to again sound like you know what you are talking about. carol: if you want to have success in this world, you put in there an elevator pitch. can you give me a line from that? >> i would gladly. we incorporate industry best practices and is poised to take advantage of the coming wearables tipping point. how about that? would you invest now? carol: it sounds like a unicorn to me. "bloomberg businessweek" is available on newsstands and online. we will see you back here next week. ♪

♪ ramy: coming up on "bloomberg best," the stories that shaped the business week around the world. there is plenty of heat on the world's political leaders. the imf cools the forecast for global growth, and there may be a chill as earnings season gets underway. >> ugly, ugly. >> a big transport deal goes off the rail. big banks say they are cutting back, and facebook is making a big bet on buying. >> we have the ability to get news, interact with shops. ramy: from global trade to interactive capital to interstellar investigation, we follow the best interviews.