mark: i am mark crumpton. you're watching bloomberg west. let's begin with a check of your first word news. senator elizabeth warren and hillary clinton held a private meeting today a clinton's washington home. this comes a day after the massachusetts senator formally endorsed mrs. clinton for president, fueling speculation warren could be on the short list for a running mate. likely republican presidential nominee donald trump tweeted -- goofy elizabeth warren, one of the least productive u.s. senators has a nasty mouth, hope she is vp choice. hockey legend gordie howe is dead. from 1946 until he played 26 1980, seasons in the nhl and six in the world hockey association. nicknamed mr. hockey, he was a

23-time nhl all-star and is considered one of the greatest hockey players of all time. gordie howe was 88 years old. louisville, kentucky is saying a final goodbye to his favorite son today. the world watched the body of boxing legend muhammad ali carry through the roads of his hometown in a funeral service. the private graveside service was held later for the heavyweight champion. an interfaith memorial service took place at a sports arena packed with celebrities, comedians, athletes, politicians, and fans of the man simply known as "the greatest." he was 74 years old. global news 24 hours a day powered by 2400 journalists in , more than 150 news bureaus around the world. bloomberg west is next. ♪

emily: i am emily chang. this is "bloomberg west." coming up, the power shift. apple puts qualcomm chips on hold for intel. we will discuss what it means for the three tech titans. gawker tagged out. the website has enforced into -- has been forced into bankruptcy, it appears. we will have full details. and a tech forecaster says a car will soon be the smartest thing you own. we will reimagine the future of your commute later this hour. first to our lead. days before apple's annual developers conference, the iphone maker announces a major change amongst suppliers. the next iphones will use modems from intel, replacing qualcomm chips. shares of intel popped slightly on the news, while qualcomm closed down 2%. chose modem chips for the and some otherrk

version of the smartphone for overseas markets. iphones on the verizon network will stick with qualcomm cards. this is three days before the developer conference. what upgrades and announcements can we expect, and will they reinvigorate iphone sales? joining me are ian king and alex webb and a senior technology research analyst with drexel hamilton. ian, why did apple pick intel? ian: they have not really announced it yet. it is more our reporting, our sources telling us that. the conjecture is if you are apple, you have one supplier, no good for price negotiations. if you are just reliant upon one supplier, so why wouldn't you put yourself in a stronger position? emily: what are the numbers here? how much new business is this for intel question mark bad is -- for intel? and how bad is it for qualcomm?

alex: i think it is going to be a sizable order. there are numbers thrown around, but it is a big part of business for intel. at the moment, they are not really in this business in a sizable way. emily: what do you make of this change? >> i think it is exactly what r guests have spoken about and that is about diversifying the supply base. if you have an opportunity to do that and intel can meet the specs, you should do it. it will help pricing and keep suppliers honest. it makes a lot of sense. what i have heard is it sounds like it is more at&t, something like 20 million units. emily: ian, are the risks to -- are there risks to putting new chips and a phone when you have so much pressure to perform? ian: some of brian's counterparts elsewhere have said qualcomm is still miles ahead of intel in terms of performance of its parts, so by going with what is, in theory, not the best part you could have out there, apple is taking a risk.

however, i mean, apple is not going to put a part out there that has not been tested. and the net weight -- network operators, as well. any phone has to go through a convoluted testing process. it is hard to imagine that we will see a phone that is not any good any time soon. emily: what are we expecting? ian: wwdc is really present -- where they present software, not hardware, but given a slowdown in iphone sales, it puts increasing emphasis on the software space. apple is trying to present things that tie people more closely to the product. see a rebound of apple music. and we will see a developer kit for siri. it might let you or me order a pizza or taxi through siri. brian, talk about siri.

we have google home announced. amazon has amazon echo and alexa. how important is a new siri? brian: it is very important. if you can have a siri interact with third-party apps and one that is more contextually aware when you ask it a question, i think it opens up a longer-term vision. i see apple getting involved in personal robots. we just got back from compute chs. hearing about a personal robot being announced for $599. i think apple has an interest in robots, and i think siri would be the personality and voice behind that. emily: you did a big piece on apple music and about the changes coming, fairly dramatic changes -- you did a piece on apple music. what does apple do to get more users? ian: make it easier to use. there will be big changes to the

user interface is what we are hearing. a bit easier to navigate the huge database of music apple has. it is important for apple to fight off things like spotify and pandora. emily: brian, when it comes to selling were software, what does apple need to prove at wwdc? brian: these events give you a little bit of a hint of what could be coming out in the next 12 to 18 months, but more importantly, it builds an ecosystem for the future. something around apple pay. there has been discussion around peer-to-peer payments and around being able to use apple pay on websites, about apple music and making it easier, and as we talked about, siri. software is important, and it is what steve jobs called the soul of apple products. increasingly it is the differentiator for apple products to their competitors do not have hardware and software working together.

they have hardware and rely on android for the software. that is how they continue to differentiate. emily: and this is gearing up to iphone 7, right? we assume there will be another release in the fall. as far as we know, it will be incremental as first changes to the hardware. ian: that is what the indicators are. it was reported recently, big changes in next year's product. that applies that this year's product will not be such a blockbuster. but there is some changes, perhaps better integration for force touch and that will be , tied more closely the phones which use that come a making it more compelling. emily: alex webb, ian king, and brian white, thank you we will -- thank you all. and we of course will be live at wwdc on monday. now the latest in the ongoing yahoo! saga. we know that the quicken loans to other dan gilbert and at&t at each bid about $5 billion for

yahoo!'s core business patents and real estate assets. this is according to people familiar with the matter. verizon has offered between three and a half dollars that $3.5 billion and $4 billion, but verizon is said to be interested in also buying yahoo!'s other assets, but have been told the company wishes to sell them separately. verizon will have a chance to match or top any offer. we know the private equity firm tpg is still involved in bidding and yahoo! has received more than 10 bids. we will bring the latest as details emerge. another story we're watching, the most popular mobile messaging service in japan hopes to raise $1 billion in ipo next month, putting them on track to become the year's biggest market debut for a tech company. they will sell shares and u.s. -- in the u.s. and japan at a valuation of about $5.5 billion. coming up, a big win for hulk hogan and his legal nemesis gawker is filing for bankruptcy. but it is not necessarily the end of the line for the empire. we will discuss. ♪

emily: the venture capital firm andreessen horowitz just closed another monster fund. they announced it raise $1.5 billion for a fund that will go towards a combo of early and middle stage investments. this is two years after posting another $1.5 billion fund. this will be used to back disruptive software companies. have hulk hogan and peter thiel

won their war with dr. media? -- with gawker media? the site posted a sex tape of hulk hogan online. gawker entered into an asset purchase agreement with the company for about $100 million. other bidders can still offer a higher price, and as that will be sold in a bankruptcy court supervised auction. journey to discuss, mark grossman, an attorney, and also l.a., the chairman of a company who is suing gawker for defamation. thank you for joining us. so, they have thou they will continue operations. bankruptcy gives them certain protections. how devastating is the bankruptcy filing for the company? the filing't think is devastating.

the bankruptcy filing is part of a very complex legal strategy to try to survive the florida court judgment. emily: shiva, what is your reaction as someone who is suing gawker? >> i think it is actually a big win for journalism and what should be good journalism. anyone graduating journalism college now has a clear choice if they want to do copywriting for click baiting or if they want to be real journalists. i am extremely happy. obviously, our lawsuit was instrumental for gawker to take this strategy to try to protect themselves. emily: i was thinking, with some people who have rallied to peter thiel's site, including a couple of venture capitalists who gawker has written negative things about, venture founder of sun microsystems, i said, if you support peter thiel in this lawsuit or backing lawsuits against gawker, where do you draw the line against freedom of -- when it comes to freedom of the press?

take a look at what he has to say. >> the issue of what the press is is very ambiguous now. is a bloomberg journalist the same as a hustler magazine journalist? what is the line? to me, there are two things that matter. anything that goes without checks and balances is going to go out. -- out of kilter. and to a nick denton, i say he needs checks and balances. if a lawsuit supports that, if the facts were not in favor of hulk hogan, peter thiel would be irrelevant. his lawsuits would be irrelevant. denton, gawker and nick did something to hulk hogan.

they created a legal case. it's important to use the law for checks and balances. emily: mark, i wonder how you respond to this idea. since gawker is not a traditional sort of publication, so do they get the same sort of first amendment rights? mark: the first amendment does not distinguish between types of media. gawker is the equivalent of the "new york times" for the purpose of the first amendment. at the other end, you have political speech and you have commercial speech closer to less protection. and you have sex tapes somewhere in between. this is a sex tape case. let's understand what we're talking about. while i am not an advocate of -- while i am certainly a tremendous advocate of protection for political speech less of an advocate for speech , for things like cigarette commercials, i am less of an

advocate when it pertains to sex tapes, but it is a type of speech issue, not the nature of the media outlet that matters. emily: does the bankruptcy affect your case at all? where does your case go from here? it is part of, the legal process. but i would like to comment on some thing that was said in that interview. this is part of checks and balances. the click baiting model got out of hand. what you have is now the public, as the florida court ruling, the public said we are going to allow this kind of journalism. nick denton claims he would like to do dialogue. i would like to put a challenge to him. i know peter did not want to debate him, but i am willing to debate nick openly and publicly. ifact larry flynt could , probably be the moderator of that debate. he is a lot more integrity, and he is a pornagrapher and has -- pornographer and has stood for first amendment rights. nick denton can debate on

whether i am a fraud or whatever, but we should have the dialogue. there needs to be these checks and balances where people, the public, can modulate the framework or freedom of press and privacy. that is the opportunity we have here and to really bring about good journalism. as the lawyer said, yes, on some theoretical framework, the new york times and gawker are on the same level playing field. the public has shown certain times of journalism are not going to be governed by the broad array of first amendment protections, that they are going to be modulated, and checks and balances are very important. if nick denton wants to debate, i am here to debate him. emily: we will make sure to send him a message. mark, how will cases like shiva's and the multiple lawsuits against gawker, how do those impact the company now that they have filed for bankruptcy? does anything change? mark: the reality is, the judgment of the florida court is probably larger than the assets of gawker.

in terms of money at risk, the money is gone. the assets are gone. those who own the company will probably get nothing out of their investment. as far as further lawsuits, it is kind of like, pile them on. but the lawsuits are stayed, because once the bankruptcy action is filed, everything stops. it is an automatic stay. for any lawsuit to proceed, they would require the bankruptcy court's permission. emily: all right. marc grossman, shiva, thank you both so much for joining us. this is a story we will continue to follow. coming up, a ground making the -- a groundbreaking, but seriously controversial technology gets a green light from the highest scientific panel advising the u.s. government. we will explain what it is and how it might change humanity later this hour. ♪

emily: a revolutionary but controversial technology known as gene drive got a green light from the u.s. government advisory group. after a year-long study of risks and potential benefits, the panel ok'd continued research. it gives humans the power to alter and even eliminate entire populations of organisms in the wild. it is being pushed for use against zika virus carrying mosquitoes, for example. in this edition of "sooner than " tom randall explains how this works and why it is a hot button issue. tom: there is a special mosquito in california that is carrying a genetic weapon that could wipe out one of the world's was -- world's most deadly diseases,

malaria, which kills half a million people every year. all that suffering might end if we just open the window and let this creature out, but will we do it? the mosquito is one project of thousands for a new gene editing tool called crispr that is absolutely transforming biological science. it is only four years old, but in preliminary experiments, it has been used to eliminate hiv, reverse mutations that cause blindness, and stopping cancer. it could one day be used to reverse human aging. more than $1 billion has been invested, and it's really is just the beginning. crispr works like a pair of dna scissors. geneticist program at piece of writech like they would software code and that guides this is to a location on the genome. snip, snip, out goes unwanted genes.

the breaks in the double helix heal automatically. this is making the science fiction of a decade ago same obliquely plausible today. crispr shortens genetic engineering works from years two weeks. and it reduces the cost for more than $5,000 before crispr to $50. person with a background in genetics can learn the basics in a day were to do. the genome is like a dry erase board that anyone can scribble on. consider our mosquito. scientists have successfully used crispr to delivers on the game makes mosquitoes immune to the malaria parasites i cannot -- that cannot be spread to humans. but the problem, how to get it to spread to the entire population of mosquitoes? genetic changes are usually only inherited by half of offspring and a quarter of those offspring's offspring. last year, scientists unveiled another breakthrough, a gene drive the pushes the genetic changes to almost 100% of offspring.

quicklyes reproduce so it could go through an entire , population of mosquitoes in a single season. boom, no more malaria. the gene drive is a perfect yet, -- is not perfect yet, but it is getting there. the biggest question is no longer about the science of what is possible but what is advisable. are we really ready to take over the blueprint of life on earth? there is not much time for debate. soon, some of the first human trials, we used therapies to treat genetic diseases here at a -- diseases. a farm in north carolina is preparing to raise crispr pigs. dupont is field testing new versions of wheat and corn and by 2020, all sorts of different fruits, vegetables, and even meats will start showing up in your grocery store. crispr is the key to unlocking bioengineering, for better and maybe for worse. an international summit of scientists met in washington in december to agree on basic limits in ethical research. regarding human embryos, they

decided research should continue but the human genome and of the -- should not be altered in ways that could be passed to future generations, at least not yet. right now, the field is fraught with some pretty freaky science and ethical conundrums. the human species truly must tread carefully, but with the promise that crispr offers, it may come to a point where it is unethical to keep the window closed on some of this technology. that time may be coming sooner than you think. emily: tom randall reporting there. coming up, one day your car may be the most sophisticated computer you own. that is one of the bold calls from mary meeker's internet trends report. we will focus on the future of car tech, next. do not forget to watch this weekend. we will bring you all our best interviews from the week, including in-depth conversation with the outgoing stanford university president. the best of bloomberg west this

weekend. ♪

mark: i am mark crumpton. you are watching bloomberg west. hillary clinton addressed a planned parenthood event in washington friday, linking abortion rights and birth control to national economic growth. she used the platform to deliver scathing remarks directed at donald trump, who she described as a threat to advances in women's health care. ms. clinton: when donald trump says, let's make america great again, that is code for let's take america backward, back to a time when opportunity and dignity where reserved for some, not all.

mark: in january, planned parenthood announced its support for mrs. clinton, the group's first endorsement in its 100-year history. candid remarks about the likely republican nominee, donald trump, from the leader of the senate. majority leader mitch mcconnell tells bloomberg politics why trump needs to take an experience running mate. mr. mcconnell: he does not know a lot about the issues. you see that in the debates in which he has participated. it is why i have argued to him publicly and privately that he should use a script more often -- i have argued to him that publicly and privately that he should use a script more often. there is nothing wrong with prepared text. mark: he also says trump's attacks on ethnic groups and other republican needs to end. he would not rule out rescinding his supports of trump. david coke one of the biggest , backers of the 2012 republican

national convention, will not support the party's that -- next gathering in july, were donald trump is expected to be named the party nominee. david koch, nor his brother, will contribute to the rnc committee this year. a wall street veteran has been elected president of peru. ballot counting ended a few the closest election in peru's history. the former finance minister had a little more than 50% of the vote, .2 percent more than it he -- than his opponent. his opponent conceded the election. the election office is expected to make the result of visual and -- official in the next few days. brazilian president dilma rousseff suggesting a national referendum on her presidency if she survives an impeachment trial. she said that the public should be consulted on the future even if the senate does not remove her from office. the campaign for britain to leave the european union appears to be gaining momentum.

55% favor the so-called brexit. the vote is on june 23. news 24 hours a day powered by -- global news 24 hours a day powered by 2400 journalists in more than 150 news bureaus around the world. from bloomberg world headquarters in new york i am , mark crumpton. ♪ emily: this is a bloomberg west. i'm emily chang. we pick up with more highlights from mary meeker's annual internet trends report. perhaps the most influential breakdown of things to watch in the tech industry every year. earlier this week, we focused on the rise of visual-driven apps. meeker also spent a significant amount of a report on car technology, specifically how cars are becoming more computer than engine on wheels. and the change might make us more productive as a society. joining us is virginia hefferman and john hagel.

thank you for joining us. john, what did you make of meeker's assessment of how connected cars will evolve to become something much more like a computer that could potentially make us more productive? john: i think she hit on two key trends in the automotive industry or the mobility ecosystem. one is the notion of moving to autonomous cars. which is compute intensive. requires computers and software. the other is this notion of moving from ownership to access and sharing, and that is also internet and computer-enabled. without the ability to locate a car quickly, you will not give up your car and share. the interesting thing is what happens when these two come together, and how does the industry work at that point? emily: virginia, you write about the digitization of life. the idea of an autonomous car still scares a lot of people.

when are we going to be ready to accept this idea. virginia: it is a great idea. in some ways, it is anyone's guess. the driverless car -- it is not quite to the level of cloning or mars where people feel the squeamishness they feel about some new developments, but driverless cars bring up a lot of emotional feelings that americans have about driving. i read a great account of the other day by a writer in medium "medium" about how she lost interest in driving. somewhere between losing the standard shift, traffic, boring highways, driving just did not feel like driving anymore. it was not that physical experience where you would almost perform the landscape, connect yourself to the machine. we are increasingly getting removed from that. i think the meeker reports that millennials expect cars to become more like computers, expect to have that kind of wi-fi in cars.

we said the same thing about homes, but now there is pushed -- push back on companies like nest that have tried to completely digitize the homes. emily: john, how do autonomous cars and shared cars, like uber and lyft, come together? john: it is interesting. we will see multiple ways of this evolving. we have done work on future of mobility. our sense is that the first stage will be more around moving to access a versus ownership, and it will be driven by urban millennials at the start who really do not have that much interest in owning a car. once you get the accessing cars versus owning them, now you get somebody else driving anyway. so what is the difference between a guy trusting a driver versus trusting a computer to actually drive the car for you? i think over time, we will see the convergence and very

different kinds of fleet mobility operators. uber is very asset might because -light because they just hire drivers who have their own cars. what happens when the drivers disappear? emily: it is a very interesting question. you can imagine sitting in the back of a self driving lyft or uber. first of all, the drivers are out of a job. second, we have time to be productive. how does that impact our productivity, and where do you draw the line? virginia: yeah, if driving is no longer a place where you feel a great deal of agency -- it has been interesting to see how sharing cars and uber hasn't -- has mirrored something like the music business. you stream shows and movies instead of owning them.

own a car thatto feels like a burden and you have to pay off. so you want to sort of stream your ride in the internet. there is a little bit of samplization that happens. everybody is a private driver. either you are either a kid getting driven around all the time or a celebrity that gets to sit in the back of the car and, in theory, do a lot of work, but in practice, maybe just play games on your phone or whatever. i am not sure that it makes us better workers, but it definitely makes us deal more taken care of. i still get a thrill in an uber. emily: john, mary meeker talked about the potential of a second golden age for detroit and u.s. automakers to make a comeback with computerized cars. what do you think the likelihood of that is? john: i think there is the potential for a new golden age, but the question is, who will get the gold? detroit could capture the gold.

there are a bunch of startups here in silicon valley that are targeting that opportunity. by the way, what happens, let's imagine over time we get these fleet mobility operators highly concentrated, and now you are an automobile manufacturer used to who used to sell to unsophisticated consumers. now you have to face an extremely sophisticated large company with a lot of negotiating power. emily: fascinating to contemplate the future. john hagel, thank you for joining us. virginia heffernan, author, you're staying with me. virginia: ok. emily: on that note, gm will hire about 700 engineers in canada to research self driving cars. gm made the announcement in ontario, where it produces six models. they will focus on software, safety, technology, and infotainment. sticking with automakers tesla

, is refuting reports of a potential safety defect involving a model s. a u.s. regulator is looking at the potential issues with the sedan's suspension. the issue can to light after reports by the daily -- by a daily blog but said tesla demanded customers sign a nondisclosure agreement in exchange for repairing the defective part. tesla calls the statement preposterous. aboutarketers get smarter using personal data, so, too ad-blocking tech -- we will , focus on the financial impact for media companies as the fight plays out. ♪

emily: we pick up with more coverage of themes from mary meeker's report. we focused on connected car tech earlier. now we turn to the parallel rise

of ad blocking technology. there is research from a tech company that works with publishers that fights ad-blocking software. it claims 400 19 million smartphone users block ads online, costing publishers billions. neil o'keefe from crm joins us, along with virginia heffernan. she has written about the digitization of our lives and the consequences. so neil, just how large would , you say the problem of ad-blocking technology is, and how much of a challenge is this posting to the big media players? neil: ad-blocking is a significant challenge, but it is here to stay. it is a choice the customers are making, but i do not think it is the best choice. it is an all or nothing choice. customers need more choices and to be able to pick and choose to they do business with and who they communicate with. ad-block gives that all or

nothing choice, which is not good for the customer because it it disconnects them from brands they like. it creates inefficiency in the marketplace. it really only benefits one person, the ad-blocker themselves. emily: that most people report they find ads annoying. can they get around this? neil: it is a great point. the marketplace is doing a better job today. marketers sit at an intersection of science and creativity, and they're bringing this two aspects together to do a better job of pulling relevant ads. mary meeker pointed out that them arels, 90% of willing to consider ad-blockers. but over 100%, the average, a millennials will share a great ad. a great example is what taco bell did with their snapchat lens over cinco de mayo.

over 200 million shares in one day because it was good advertising, good marketing. emily: the head of aol at talking about how biggest problem is for them. listen to what he said. >> i think there is a big problem here. the fact that consumers are blocking ads is a single that you have to improve your ad quality. that will drive innovation. that is one of the things we're doing on our daily calls, talking about how to improve that experience. and by the way everyone in the , ecosystem will do that. emily: virginia, do you think that if most people find ads annoying that improving the experience will really lead to the demise of ad-blocking technology? virginia: i like you asked about the challenge of ad-blocking, because it has always been a dance between consumers who want to access media and advertisers

who want to reach them. consumers want to access media they do not to pay for, and they do not want to see ads but kind of do. you think about print medias and -- and the 19th century, print advertisements for tiffany, say, next to an article about four -- about foreign youth. the reader knows that the role is to not read the ad but also read the article and see if they can get out without seeing the ad, but then it catches her eye. this is like -- this is just standard capitalism at work in the media. it is a cold war. it becomes a little bit, you know, with something like the taco bell ad that was mentioned. there is some entertainment in it. there are times when i see an interesting ad and i'm racing to click the little corner of it so i can close it is a the article behind it, and all of a sudden i get delayed, and i , think, i know you're trying to trick me by making the x hard to find, but i'm still interested.

i do not think that is bad for media. there are interesting things that happened. tivo used to offer a way to skip broadcast ads, you know -- the three-minute zapper. you could watch a dvr's show and show and zap past the ads. emily: it is something we will definitely continue to look at. i do see ads on facebook now that i think to myself, actually, i like that, too. it surprises me when i see one i like, because it does not happen very often. but ad-blocking technology is something we will continue to watch. new o'keefe of dma, virginia heffernan, thank you for joining us. coming up, twitter to parenting, the executive trying to make parents' lives a little bit easier. thank you very much. on monday, special coverage of the apple annual developers conference.

we will be live at the event throughout the day with an all-star lineup of guests. including former facebook cto bret taylor. more of bloomberg west, next. ♪

emily: getting out and about as a parent can be a major feat, especially with newborns. winnie is a app that launched with ambitions to make it easier to navigate the world with little ones. it provides detailed on over 100,000 locations with child friendly features. can winnie become the yelp for parents? joining us is the cofounder and ceo, sara mauskopf. thank you so much for joining us today on the show. i eagerly downloaded it, because there are not a lot of good apps in this space. what is the vision? sara: winnie helps parents find places to go and information about places that pertain to

them as a parent. it answers questions like, is there a changing table in the restroom or is this a good park with swings? it also includes stories and tips from parents themselves, the kind of information you cannot get anywhere else. today, you have to learn through trial and error or word-of-mouth. emily: in my neighborhood, there are child-friendly places, but there are also bars on there. is the goal to become a better you should -- a better version of the yelp? sara: that is part of it at we definitely want to have information about all kinds of places. what are good bars to take kids? that matters to some parents. really what we want to do overall is build great technology for parents. one of the things i found when i

became a parent about a year ago is that there is really no technology in this space. as more and more millennials like myself are becoming parents, they're going to look to technology in the same way they have technology helping them with all other aspects of their lives. emily: you have an interesting personal story, worked at google, youtube, postmates, and twitter. i wonder if you can share a little about your own personal inspiration here. your husband is fighting cancer. you have been in the middle of the founding a company. how did you make it happen? sara: yeah, so -- one of the funny things being a parent and a ceo of a startup, i recently learned how to balance the two, and then my husband was recently diagnosed with cancer, and i am back at square one. the from the beginning, we decided we wanted to build a sustainable culture. we did not want to be like every other startup. we wanted to make sure that we worked hard at that we do not spend every waking hour in the office. so when other things come up in our lives, we are very

adaptable. so it was unfortunate we set it we set was the culture up from day one. that was fortunate we set it up that way from day one. emily: what is the transition like going from tech employee to founder? the fundraising process. what are some new things you learned about this world of silicon valley? sara: yeah, so i think it has been a really interesting road going from working at world-class companies to trying to start my own. one of the things my cofounder and i are trying to do is bring some of that world-class engineering to the parenting space, a space that has been neglected by the world's best engineers. that is why there are not really good apps in the space. so we're trying to bring some of that engineering culture to this. emily: do you think that is because silicon valley is so male dominated? sara: yes, i think that is a big part of it. as more men and women become

parents now, we're sort of growing up in the valley. emily: how do you intend to make money? sara: a great question. a lot of things are in the works. right now, the app is free, and the core product will always be free. we want this to be accessible to everyone. but parents are the largest consumer segment, and they spend money on their children. so we have lots of ways in the future to make money. emily: what is your fundraising experience like? sara: so far we have not taken and a lot of money. -- taken in a lot of money. we wanted to go about it a little differently, building a product first and get some legs the four we take a bunch of money. but i found that the people we have talked to so far really relate to our mission, and a lot of them are parents themselves. it is easy to pitch them on first-hand experience of them having gone through this. emily: you worked at twitter as a product manager for a certain amount of time.

i'm curious what your thoughts are about the revolving door there. another head of product just left. was going on? why can't they get it together? sara: i have been pretty removed from twitter. i have not worked there for years. but i am a huge user of twitter and it is where i get real-time information about what is happening. i wish them all the best and hope it continues to be successful. emily: what do you think they need to do to improve? sara: i am so far removed from it, but i think there are still a lot of great people that work there. i think they will figure it out. emily: what do you want winnie to become? sara: overall, a company that builds technology for parents and builds tools to make parents' lives easier. in our opinion, parenting is probably the hardest job, and parents deserve great technology just like any other job to make their lives easier. emily: winnie labs ceo, thank

you for joining us. it just launched yesterday. you can download it now. it is time to find out who is having the best day ever? the winner is console gamers. after months of speculation, sony confirmed it is working on a newer, more powerful playstation 4, neo or ps 4.5 will be able to play games and -- at four k resolution and support the upcoming playstation vr headset. it does not have a price point, but it will be more expensive than the $400 ps4. but if you were hoping for a new glimpse of the new model at the gaming megaevent, e3, next week, sorry. sony says it is not quite ready for the main stage just yet. that does it for bloomberg west. on monday, special coverage of apple's annual developers conference. gene munster will help us if to through the most important

takeaways. have a wonderful weekend, everyone. ♪

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