carol: welcome to bloomberg masses me -- businessweek. in this week's issue, the power of facebook live. david: and the tesla of law enforcement. carol: the realignment of the american political parties. david: all that ahead on bloomberg businessweek. ♪ carol: we are here with the editor "bloomberg businessweek." in the opening remarks section, your reporter argued that brexit will not stop globalization. actually what we are seeing is trade ties deepening. ellen: right, the argument is that if brexit happens, and it

looks like it will, and if trump gets his way, more of an isolationist in the u.s., the rest at this advantage is the rest of the world. they are deepening their ties, global ties more than ever. china is trying to launch its own kind of free trade zone. in asian nations, there is a southeast asian group of nations that are forming trade ties. globalization will not stop even though brexit has happened. david: the rhetoric we have heard about the tpp, the transpacific partnership if , congress doesn't pass that, we will lose ground in china. as you look at the trade picture, does the u.k. and the u.s. stand to lose out as a result of this? ellen: it is possible that they could. everybody is tied up in free trade agreements, there is less room for the u.k. and the u.s.

to maneuver. so it is a possibility that the west will really kind of lose out. david: we are still talking about brexit. the referendum vote in a few weeks. we have nicola sturgeon, leading the scottish national party. carol: who is she, first of all? ellen: she is a long time member and head of the s&p. she was working her way through the ranks for a long time. a lot is going in the u.k., a new prime minister, etc. to the north there is a lot , going on too. she is basically the face of scotland right now. she believes that scotland should not sever its ties with the eu. and is working to see if that can happen. david: displaying some reasonableness, you might say, in light of that referendum? ellen: she has seemed like the grown-up of the bunch. there was a committee that

suggested that maybe she should be in charge of the whole thing given all the maneuvering to the last few weeks. she has her eye on sort of a long game. she has been campaigning for scottish independence for a long time. david: since the last referendum. before that -- ellen: since she was 16. she was the face of the campaign during the lead up to the referendum, which obviously she lost. now the question is will there , be another referendum? and whether they will win this time, it is hard to know. she is trying to pave the way. carol: she has got a plan. she has been thinking about this issue for a long time. ellen: she definitely has a plan. the question is whether there will be a referendum and if it will come at the right time. there are some people who think she really doesn't have enough support yet and she would rather , wait until she was sure.

carol: sounds like somebody to watch. will she get along with the new uk prime minister yet? ellen: we don't know that yet. carol: this incredible conflict between the african-american community and police forces around the country, you have got taser's and stun guns, standing by, willing and able to supply body camera's to a lot of police forces. ellen: obviously, there's been a huge amount of tragedy in the last few weeks. even after ferguson, there was this thought that victims families were saying that if cops wore cameras on their collars are on their pockets then there would be fewer , questions about what was going on. and it would actually deter police overreacting to things, or police misbehavior. so that is sort of an open question. there is some early evidence that there is less violence and

there are fewer problems between cops and civilians when the police are wearing the cameras. taser, the company known for stun guns, is basically capitalizing on that. david: karen weiss wrote that story. reporter: initially, they created something called a taser cam. it was a way to record once an officer tased somebody. this was in response the fact that tasers were being deployed all over the country. police forces everywhere, and the company started facing scrutiny for the devices. whether or not they were safe. so they thought if they record the use of the taser, it might protect them against lawsuits and help in justifying why the cops use the devices. they created these add-on module, essentially, to the taser gun, stun gun that would , record when the device was used. it would only record a very short period of time. you basically ended up with a highlight reel of people getting tased.

and so they said, ok, we to record the whole situation and the events leading up to show why an officer was tasing someone. that led them to develop the first body camera released back in 2009. carol: take us back to january, 2015 at the taser headquarters and the ceo, kind of how he made a big announcement to everybody who worked there. karen: i will go back to 2014 if that is ok. the summer of 2014 was what taser refers to as the ferguson incident which was one of the biggest incidents about police officer involved shooting to the u.s. a young man, a black man was shot in missouri, and there was no video evidence of it. that brought a lot of attention to body cameras and whether or not it should be deployed nationwide as a tool or accountability. taser called 2015 their super bowl. was the department of

justice money funding for body cameras, and a lot of public demand to do this. so at the beginning of 2015 there was a big sales meeting , annual meeting kind of thing among the staff at their headquarters. they have a very futuristic spacious office in arizona. to kind of celebrate this new rebranding they were doing. they call their body camera and digital evidence business axon. they wanted to kind of promote the axon brand. so the ceo rappelled in from the ceiling of this big atrium space to the theme song for "2001, a space odyssey." it was a big, dramatic moment. he had a shield of the logo for axon. he is holding it triumphantly, among the crowd and the staff cheering, and they go, axon, a xon, axon!

they had been working on this cameras for a really long time. all of a sudden there was a huge market for them. it was an exciting moment. definitely internally for them in the company, the company was kind of evolving into a body cam company. david: we talked to the creative director rob burgess about illustrating a cover story on tasers going to cameras and the cloud. carol: tell us about the cover. rob: this is a story we've had in the works for weeks, maybe a month or more. you know, a kind of happens every so often when we have something in the pipeline and so when we originally conceived the art, it was going to be this advertising sales treatment because part of the point of this business is booming, for this company. we wanted to put in luxury products. so then obviously the news sort of change things. so with the news that happened, like the last two incidents, we knew we needed to change the tone.

we simplified it, didn't white and black. -- did white and black. we sort of edited the story in time to get it out this week. we knew that we wanted to do a more straighter treatment. it all came out together pretty quickly. we did not want to go overboard on any concepts. david: you did not immediately know what it was. it speaks to the unfamiliarity of his body cameras. as an object, there is news -- robert: definitely. it is nice to introduce people to what this thing actually looks like. it is obviously about 300% bigger than the actual scale. the headline is purposely right next to the lens. you know exactly how the device is laid out. carol: i feel like there is texture to the cover here. robert: it is the nature of the device. like i mentioned, it is a sort of zoomed in photo. it is not incredibly detailed device, but you do get a lot of texture on it. carol: up next, mark zuckerberg

grapples with the unprecedented influence of facebook live. david: the nfl hunts for a new breed of athlete. the kind more comfortable on the couch. ♪

♪ david: welcome back to "bloomberg businessweek." carol: you can also find us on radio at sirius xm channel 119 and also a.m. 1130 in new york, a.m. 1200 boston, washington dc, a.m. 960 in the bay area. david: and the technology section how facebook live may , turn facebook into a news company whether it likes it or not. carol: we talked to reporters. max: mark zuckerberg started having this big idea, we will stop that, start pushing

personal sharing back to the forefront created this live , thing. -- when he announced live he talked , about all the great uses you can do with it. there was a baby bald eagle cam and he was excited about. these tools come out and people use them for other things. that is what we saw last week in extremely dramatic fashion. carol: in minneapolis and elsewhere. max: that is right. that is right. as many people know, there was a shooting, that is basically a 30-year-old black man died on camera, and this went viral. it set off basically a nationwide conversation on race much of it playing out on , facebook live. some of it sort of tv networks rerunning these facebook things. all of a sudden, facebook was right in the middle of the new cycle. david: i imagine people will be discussing this for a really long time. people written articles about how this crystallized the problem. being able to see that in a way you would not have been able to the it months or years ago.

max: it is stunning. part of it is this weird nice, controlled space that facebook has created. you know we think of it as a , place where we see wedding photos that is very tightly curated. when you see violence in the most intimate way possible, it is very moving. that is why the video was so powerful. carol: it is so funny you say curated lives versus real life. that is what we're getting now. max: right. when you open the app today, the first button you see is that live button. and so, i think we are going to be seeing more of that. we don't know exactly why diamond reynolds started taping. she said that -- carol: she was the girlfriend. max: she was the girlfriend of philando castile. right, yes, we don't know. part of it was to document. part of it was she was genuinely afraid. she thought if it is live then , maybe it will be harder for something to happen to me. there were all sorts of

implications how this could be used and how it could unfold in real-time. facebook is struggling and scrambling to figure out how exactly to deal with this. this was a clear-cut case of public interest. i think we can all agree that we are better for having this out in the world. there are other instances that could come up in the future that may not be so clear facebook -- may not be so clear-cut, and facebook hasn't figured that out. david: it made me think about pieces written about you to be -- youtube written a few years ago how the company has people , literally watching a large quantity of the footage to determine what should stay up and what should not. how difficult is it going to be for a company like facebook to arbitrate this? to decide what should stay and what shouldn't? max: super hard. they have a big team of content moderators just let you to. that -- youtube. they have this content policy, including things like piracy and also violence, bullying hate , speech. it is the job of these people to

kind of figure out where -- certain videos are very clear-cut. others where it is violent but maybe there is a good news reason to do it, it is up to these people who are in places india, ireland, they have an office in austin who have to basically in real-time say, does this violate our policies? and i mean, those are hard calls to make. those are calls that very well paid journalists make all the time. in real-time, it can be really hard. especially if you don't have the cultural context. imagine somebody in india trying to make a decision about an use event going on halfway -- news event going on halfway around the world. carol: at one point this video this was pulled down originally. max: we don't know why, facebook called that a glitch. which could mean any number of things. we tend to think, michael ryder and i it was probably in the , moderation area that it broke down.

but we don't know, and facebook has not said. the bottom line is algorhythms are written by humans. somewhere, somebody has to decide how much violence is too much violence. and that is just getting to happen. david: up next, is donald trump a fluke or the future of the republican party? carol: rebuilding detroit one bite at a time. that is ahead. ♪

♪ carol: welcome back to bloomberg businessweek. this week's politics and policy section is devoted to the upcoming republican and democratic conventions. david: peter talks about how both parties are entering a period of historic realignment. carol: we asked him what the

rise of donald trump means to the gop. peter: over the years, the republican party moved politically to the right, and at the same time, they had this fragile coalition. they had the libertarians the , marijuana smoking anything goes libertarians. they had the religious conservatives. they are all about opposing abortion and gay marriage. then there is the business community, which is like don't , bother me with abortion and marijuana. just get my taxes down. carol: open up markets. peter: open up trade markets. exactly. these groups didn't play well together. they kind of all sort of agreed,, they generally agreed on small government and low taxes. that was about kind of all that they could rally around. trump comes along and has a tax cut, that he also has let's , preserve social security and medicare. no cuts there. lets have major defense spending.

somehow it doesn't add up. , many people don't believe he is a small government, low tax kind of guy. the party exploded. the tea leaves, public opinion research surveys, taken from pew, and if you look at the stuff, you pretend it predicted this was going to happen. peter: there was a few research centers that back in when trump 2014, was not running for president, they went and looked at adult americans politically and nonpolitical and asked them 23 questions, sort of like each case is a duality. do you believe that immigrants are good for this country or not so good, and things like that. they used those numbers to , seven clusters of voters, and one cluster of bystanders. then they said what is the political affiliation of these clusters? two of them were business conservatives and steadfast conservative.

they lean republican. the others were neutral to democratic. you can kind of look at it as almost a roadmap for where we are today. and just for example the , business conservatives and steadfast conservatives while , both leaning republican disagree on a lot of things as we were just saying, so you wonder do the business , conservatives belong in the same party? it is not so obvious. carol: so you have a splintering of the party. how do you write a cohesive party platform with the election just a few months away? peter: that is what they are trying to do. donald trump has said clearly that you guys go write whatever platform you want. i will run this campaign i want to run. carol: that doesn't work. peter: not if he wants the support of the party. but he just seems to have said, you guys can come with me or i , will go it on my own. david: on that note, i

have interviewed a lot of establishment terrien republicans -- establishmentarian republicans, and they will say i will support the party nominee. how long will that continue? how long will they say that? peter: i talked to eric cantor, the former house majority leader who now works in business. , he was one of the people who has not signed on to trump at all. he is also though not one of the people who said i'm hillary. ,there are some businessmen have gone that way. he said look, as disappointed as we are in trump, how could you vote for hillary clinton who has been moving steadily leftward to capture the bernie sanders and elizabeth warren vote? it is a lot of up in the air right now. david: coming up, we ask peter if democrats can become the party of business. carol: and that fake biodiesel

company that pumped out real money. ♪

david: welcome to "bloomberg businessweek," i am david gura. carol: i am carol massar. we are inside the magazine's headquarters. david: still to come a , government playground for swindlers. carol: a bull market. david: an nfl looking for other athletes. carol: it is all ahead on "bloomberg businessweek." ♪ david: we are here with ellen pollack the editor and chief of , bloomberg businessweek. there's something in the global economic section about chinese who have moved to big cities and are now moving back. what is causing that to happen? ellen: more opportunity.

there is more opportunity in the countryside. people left their families, and many times left their children and went to work in factories. they moved to cities in the east, and now they are trying to go home, and there are more more opportunities. china is encouraging this, is helping them start small businesses. and also, china is trying to make some of these areas into tourist destinations. so there are more opportunities there as well. carol: what is it doing to all the workers in the city needed to fill all of the factories? ellen: there still are plenty of people there, but also you know some factories are not as busy , as they were on because a lot of companies, a lot of manufacturing has moved to cheaper locales like vietnam. and also china is trying to become more of a service sector economy and consumer-driven economy, so they are really encouraging these other kinds of businesses. david: the government is encouraging this. how difficult is it for a chinese person to move from one

location to another? ellen: it is not so easy because there are registrations that make movement much more difficult, but it is made easier since, you know they are , encouraging businesses. we talked to somebody who was starting a fish farm back home and hoping to start a restaurant, and hoping tourists would come and pay good money for those things. it is not easy and people do not have a lot of money to pick up and move. carol: but people want to move. they want to go back. ellen: they miss their families. that is a huge draw. carol: let's talk about what is happening in the company and industry section. you guys have a story about silicon valley and the automakers vying for control over information of our car. ellen: it is funny. we have done a number of stories of these employees with silicon valley. it is like they need each other they do not need each other, but , in this case it is about data rather than the cars themselves. and cars you know new cars can , do all kinds of things and collect all kinds of data. there are even cars that can

weigh you. which is a little bit frightening as far as i am concerned. carol: too much information. ellen: cars can be plugged into apple apps, google apps, but a lot of car companies are trying to develop their own sort of data services because they do not really want you relying on the silicon valley companies so much. and the question is, who is really going to be able to harness the data, because eventually they will be able to , sell you stuff on your dashboard or screen, and you will drive by a staples and get a coupon for staples or something like that. so the question of who ultimately will control the data could affect a lot of things. david: we asked about this story in the future section who this guy ends up swindling some of the biggest energy companies in the world out of tens of millions of dollars. it is really a fascinating piece. ellen: it is one of those criminal romp kind of stories. and you can sell credits for making biofuel and they can be separated.

it is a murky marketplace, and they try to keep track, but it is not always easy. there has been more than one guy, but we focus mostly on one who has been trading rins without actually making the biofuel, which is really bizarre. and he made tons of money. carol: a lot of great pieces to that story. this book to reporter brian grilli about it. brian: phil ripken, he got into the green fuels business years ago. he built a factory that was to produce biodiesel fuel. and that would be purchased by diesel producers who needed to blend biofuel, fuel made from waste and poultry fat and such like that into their diesel because the government requires it. and he built this factory, and

he produced a little bit of low quality biodiesel, and he finally gave up. but he still made a lot of money because the government program that requires us to blend lots of biodiesel into diesel allowed him to do it, in effect, under wraps. david: he was able to do this with something called rin's? what are these and how was he able to organize this shell game? brian: let me explain a little bit. the government requires refiners to blend a certain amount of corn-based ethanol and biodiesel fuel into gasoline and diesel. and this is billions of gallons a year, and it varies by producer but it is a lot, and they have to blend in so much. but if for one reason or another they cannot hit the mark, they can buy these credits, which are called renewable identification numbers, or rins.

and producers of biodiesel generate these rins or credits for every gallon of biodiesel they produce. each gallon is attached to a 38 digit number. and so, they can strip these numbers off. they can sell the diesel -- excuse me, the biodiesel to say, marathon, and then they can strip the number off and sell that in a market for these numbers for refiners who need these credits to make it up to their minimum for a given year in blending gallons. and so, they have some value. the value over the years has varied from $.30 or $.40 a gallon to a couple of bucks a year ago. recently, just over a dollar per rin. carol: it is a legitimate business. and this went as it was supposed to. it was legal. but -- brian: yes.

and the credits are designed to give people some flexibility in what they do with their refining because refiners, they do not really above this whole program, and they have made efforts to get rid of it. but yes, it is a legitimate business, and fraud comprises maybe under 1% of it. but for sheer moxie, these guys like phil rifkin who have made tons of money off selling essentially made up numbers, never produced any biodiesel, just sold a bunch of numbers, and not to people who are innocents and do not know what they are doing. he was selling these to exxon and bp and marathon and conico phillips. carol: in the markets and finance section, what is behind the record-setting bull market for bonds? david: we talked to reporter kathy burton. kathy: traditionally when people look at the bond market, they say those bond guys are usually smarter than the top guys. so when they see the yield so low, they think there might be a problem.

in fact, things are not great. there is growth, but it is not great. carol: kind of subpar. caffe: kind of. there is really no inflation, which is a problem. jobs growth is good. so it maybe is telling us something that maybe it is not quite as high as the market is saying now. david: has the notion of what a haven is changed at all in light of these prices and what we are seeing? are havens changing? kathy: it does not seem so. it's seems like people keep buying these bonds. that is why yields are so low. carol: talk about the big players. i think about bill gross. certainly not bashful. he loves to read, -- david: colorful turn of phrase. carol: what does he say about what we are seeing in the bond market? kathy: he says it makes no sense. he called it a black hole and it makes no sense at all. there is no way to get yields. he is certainly not a person betting they will go lower. david: is he in the minority, is

he represent the mainstream view for a lot of fund managers? kathy: it is kind of split. if you talk to some of the hedge fund guys, they will not go near sovereigns right now because they feel like they have gotten so low. and it is risky, because in the short-term the prices can go back up very quickly. david: sure. the mutual fund guys, they say, actually they , could go lower. carol: i wonder if we are in a bit of a predicament. yields so low make it much easier for sovereign nations to finance their debt. correct? kathy: that is true. carol: if it starts to go higher that can become problematic. , kathy: that is exactly what one of the managers that i interviewed said. he said, we have to keep rates low because all of this debt is going to get rolled over and , you want it to roll over at that same level or lower. not higher. carol: up next, will hillary clinton win wall street's vote? david: and the entrepreneur that wants to get buying bikes made in detroit. ♪

♪ carol: welcome back to "bloomberg businessweek." david: you can also find us on the radio on sirius xm channel 119, 1130 in new york, 99.1 in washington dc, 9960 in the bay area. carol: let's get back to the politics and policies section. focus on the upcoming republican and democratic conventions. david: earlier we talked about the role that donald trump had on the republican party and now we will talk about hillary clinton and the effect she is having on the democratic party and democratic voters. carol: we talked to economic editor peter coy. peter: america is a land of contradictions of many different interest groups. and a party that appeals to just

one interest group is always going to be a minority party. if you want to win, you have got to pull people into your big tent. so there is a message that can appeal to some business people and some union members and some you know, i don't know. carol: it has worked before to some extent. peter: it has. the democratic party is one big tent, the republican party is one big tent, so somebody leaves one tent, you pull them into the other tent. so i do think that clinton can have a pro-business message without seeing mass defections from the democratic party. david: i want to see if you share a sense i have of the way the democrats have campaigned as far. i think it has been fairly reactive. donald trump will say something and we learn more about his positions, and then we have democratic politicians, including hillary clinton, reacting to that. is that at their own peril that they are not doing more to lay out what their stake in the

terrain is going to be? peter: that is interesting. i think also, hillary clinton is not just reactive toward donald trump, but to bernie sanders. because she is trying to be the centrist, and the centrist is always going to look kind of bland compared to the people who are, you know throwing the smoke , bombs on both sides. and she has she runs that risk , anyway because she is seen as kind of mechanical, robotlike, super cautious. so, and that she has certainly a legit platform. it is actually well vetted by real economists and so on, so i think she has got something to say. but it just, it gets lost in the media. david: perception of it. carol: what about in terms of the republican party and donald trump alienating a lot of the latino voters, which would be so important, especially in some of the swing states this go around. peter: the latino vote is big and growing. it is interesting.

up until this election, you could imagine a scenario where as jeb bush was hoping to do, republicans would -- the latinos would drift toward the republican party. in the same way, other ethnic americans, italian or irish americans in the past -- carol: we have seen that. peter: it has happened. latinos did not always express themselves as latinos. they were starting to, even on the senses they were identifying , themselves as white. why should a mexican-american call himself a latino? there is no rule about it. it is a matter of self identification, so trump has on the latino identity on people who may not have had it. and it is negative toward the

republicans because they are perceiving themselves, even second and third generation hispanics or latinos, suddenly say, you do not like me? i do not like you. carol: that can stick. peter: it can stick. carol: beyond this election cycle. peter: there is a phenomenon in physics, like a magnet. take iron, a big hunk of iron and put it in a strong magnetic field, it magnetizes. when you take it out of the field, it is still a magnet. and that is the republican party after donald trump. david: in this week's etc. section, a profile of zak pashak, building bikes in detroit. carol: and aiming to be part of that city's potential rebound. we spoke to tim higgins. tim: he went to detroit and spent a long weekend looking around the town and seeing things and came aware of a couple the city did not need any conclusions. more bars, said he did not need open a new bar there. and also, perhaps he could tap into the manufacturing muscle of the city and make something. it had been a long dream of his to make something, and he kicked

around the idea of bicycles. he had the idea that they fit into a world, and he thought maybe he could make a city bicycle in the city of detroit. has that beeny for him to do? i think about the u.s. bicycle industry, and you point this out in your story. go back a couple of years, there was almost no bicycles manufactured in the united states anymore. tim: absolutely not. the 1980's really saw the beginning of the end for us-made bicycles, and like a lot of consumer products, manufacturing went to asia for low-cost manufacturing. so the idea of making bicycles in the u.s. is kind of odd and quirky, and he even admits that some people thought that he had a goofy idea. so just getting going with this, something that took a lot of patience and determination, something with the skill set. he had to train his workers and find people who could use

manufacturing know-how and start to create bicycles. carol: take a step back from the factory. detroit bikes is his company, but i mean he actually created a , prototype in his garage, correct? tim: he spent a long time trying to figure out the bicycle business from his garage and worked out prototypes. that sort of thing. then he decided he had the opportunity to buy out a factory. factories are cheap there. started the process of trying to figure out how to make a factory operational. carol: how did he buy a factory? you are leaving out a big step. i mean he came from money, did , he not? tim: yeah, his former stepfather was an oilman in calgary and a co-owner of an nhl hockey team. the calgary flames. he came from money he had invested when he was a young man in various things and created some money of his own. and through that process, he got into the bar business in calgary and vancouver, and then this is accessible. so he had money, he had things to sell off when he came to detroit. david: next, the nfl wants to recruit players from living

rooms. ♪

♪ carol: welcome back to "bloomberg businessweek." i am carol massar. david: i am david gura. in the technology section, the nfl may be recruiting players from joystick to pigskin. carol: we spoke to a reporter. it is professionalized video gaming. it is people playing games ranging from games you have probably seen before, sports games, all the way to games with potions and sorcerers and goblins and orcs, things that if you watched you would have no , idea what was going on. carol: it is a big industry. >> it is a huge industry. they sell out nba sized arenas. some of these matches on digital streaming get over a million viewers, which a lot of american sports and entertainment people would love to have for their average viewing. it is a massive business.

sponsorships, there is tv rights. all of it. it is a fully fledged, getting to be very mature sports industry right now. david: we can debate the sportsness. but let me ask you, you write about how professional sports are getting into this leagues , are getting into it. where do they see value? eben: the real value they see is in the demographics. your average e sports player is a young mostly male kid who does , not really consume tv in the way that we grew up consuming tv, and that is a valuable demographic for sports teams because their entire demographic is pushed via tv. if you are not getting that brenda generation -- regeneration through broadcast, you need to find other ways to do that. carol: you find that interesting. you write that the nfl is actually adding professional players, not on the field, correct? but in the electronic gaming world. eben: you are already seeing it in european soccer. the big soccer game is fifa, ea.

you've already seen some european soccer teams sign professional fifa players, and they will compete at events wearing the team's jersey and competing as that team. so if you are playing as a professional player man city , might be paying you to play as man city so when they win in the online version, it is their team that is actually winning. it is a form of marketing. carol: yeah. eben: it is a way to make their team a little more prevalent in the eyes of young males who are doing this more than they are watching soccer on saturday morning. david: we mentioned the nfl, so what are they doing exactly? eben: they are doing their due diligence on this exact thing. looking at the big nfl game is madden. carol: that is a huge game. david: she has some experience. carol: i do know. i had four brothers. i learned. the: they are looking at

marketing opportunities within madden. madden has kind of professionalized their tournaments in the last year. they just announced majors and it has a million-dollar prize purse. so as the game becomes more mature as an e sport you will , see those nfl teams getting involved. carol: what are the financials involved in e sports and the potential for the nfl? eben: they are huge. some of the prize purses for the biggest tournaments are $10 million. carol: wow. eben: the idea of a seven-figure prize purse is not crazy anymore. it is something that happens a handful of times throughout the year, so there is big money involved. and when that happens, obviously you get eyeballs. when you have eyeballs, you have sponsors that want to capitalize on those eyeballs. and certainly as madden grows, i think your going to see getting -- nfl teams getting involved in two ways. you will have sponsoring a player who will go and competes in their jersey and second of all, hosting events. they sell at nba arenas, but if you can sell out an nfl arena, which is 60,000 instant of 20,000 -- instead of why not

20,000, give that a shot? i think when you see these ea sports majors, you begin to see them in bigger places, and that usually means stadiums owned by nfl teams. david: your profile somebody who says he could do this as a full-time -- eben: sure. we have reached an era where there are full-time madden players. the way they monetize themselves is not just in the winnings. they also have youtube and twitch channels in which they get paid per subscriber. this guy has won sponsorships already and gives online tutorials, one-on-one tutorials that he gets paid for. carol: "bloomberg businessweek" is available on newsstands and online now. david: what was your favorite story? carol: i enjoyed the cover story on taser. i think of taser and i think of stun guns. i had no idea they were involved in the cloud business. they really are becoming a technology company and a lot of , police forces are using them. david: and the body cameras. carol: what did you like? david: i liked the profile of the guy who swindled the u.s. government. there was a push to get people

into biofuel, but he made tens of thousands, but he is in jail. the caper of the story. carol: there are a lot of great reads. we will see you next week. ♪

>> coming up the story that shaped the weekend business around the world. equity sores while earning seasons begin with banks in the spotlight. >> it is a case of no news meaning good news. it doesn't sound much she is a huge proponent of austerity. what she said is well done, you one, you fix it. as the u.k. prepares to leave the