become the first woman in u.s. history to accept the presidential nomination of a major political party. her acceptance speech is aimed at delegates and supporters of her rival, senator bernie still areany of whom not convinced of her honesty and her commitment to progressive policies. she will be introduced by her daughter, chelsea, before closing off the evening with that acceptance speech. mrs. clinton leads donald trump in the battleground state of pennsylvania. she's ahead of him by nine points in a new poll by suffolk university. political turmoil in turkey is raising concerns about operations of the us-led coalition fighting islamic state in iraq and syria. that is according to a senior u.s. military official.

the general says the failed coup in crackdown will have an effect on u.s. efforts. the coalition fighting islamic state is dependent on turkey for basing resources. from new york, i am mark crumpton. "bloomberg west" is next. ♪ emily: i'm emily chang and this is "bloomberg west." alphabet shares getting an after-hours bump. we will break down the numbers are eight amazon seeing double-digit revenue gains after record sales of fire tv. a 59% surgedline, in revenue from its cloud business. another day, another -- another multibillion-dollar tech takeover.

lead tradeur alphabet shares gaining after-hours as googles. company proves its dominance in mobile advertising. sales, excluding some payments to partners, rose 22% to more than $17.5 billion. one of the benefits of the alphabet reporting structure is that investors have a better moon shots are doing, things like this all driving car, science research. the so called other bits $859 for the--$859 million quarter. the numberso put into perspective, forrester research vice president frank gillett and crawford del pratt. there have been questions over the last several years about google's transition and ability

to transition to mobile. as the company effectively put those questions to rest? >> they have done a really good job. if you look at our numbers and you think about how the world has changed, from the first quarter of 2014 to the first quarter of 2016, phones with a screen size of 4 1/2 to 5 inches , those have dropped 70% in terms of ship that -- shipments. inches, thoseto 6 are up 200% for that period. why is that important? as the phone gets bigger, people use that phone throughout their day. they live on mobile you don't sit down and google things the way you used to. google is benefiting from that trend. google is also benefiting significantly by keeping things -- search is not necessarily appified. people are searching with google, using google property to search, using google properties

to view video on their mobile phones, and that's driving this transition. google is relevant on mobile and they showed it today. emily: it's clear that google and facebook from yesterday are gobbling up most of the digital ad dollars. which one of them is in a better position? >> they are both in strong positions, they both have made customers arether beginning to, to what we call the mobile mind shift, using the phone throughout the day for a variety of activities in many locations. will be stronger on the broad variety of activities. facebook is very strong when people are engaged in that social interaction with their graph of friends. i think both of them are in a position to extend from the world as advertising centric into a world that is more about assistance, and their google is in a stronger position to build on the google assistant, take all the technologies they have an begin to shift advertising from a push to a specific

demographic identified from our content. really more of an assistant-helper experience. facebook m is moving in that direction as well. further aheady is on that, the beginning of that pivot in advertising. emily: facebook still has yet to monetize messenger. sheryl sandberg told me the phaseshey are in of testing that, as well is that crossword -- what are other levers that google can pull to add additional revenue streams? there has been talk of advertising on google maps, for example. >> there's a lot of properties where they can do even more different kinds of advertising. i think as frank was indicating, google knows so much about us. they have so much from our calendar, so much from mail, from the search that we do. the big word for google is contextualize. if they can start to contextualize your experiences,

they can start predicting offers for things you might be interested in and deliver ads to those protections. they can make relevant suggestions and present new cognitive services that allow you to opt in and out, so you can have a more prescriptive experience. that's where google can go. they have the data to do it. emily: frank, in the other fiber, that'sle losing more money, $16 million, but they're also making more money there. what is your take on the trend? they don't break it down, so we don't know which particular bets are doing better than others. is a bigpect that nest chunk of that revenue along with google fiber. the ratios look nice. fundamentally what they are trying to do is incubate businesses that can go on to their platform. the audience should be thinking of google as a platform company,

not an advertising company. google has a technology company on which advertising rides. the interesting one is not sitting in bets, it's in other revenues. youtube and the enterprise plays around google cloud, platform, and the enterprise apps, those are the two closest to breaking out and getting listed separately financially. if we go back into the long-term plays in the bets category rather than other revenue i think the nest is one to watch but frankly, they still have not nailed the business model. will they really make it a device and hardware business? they certainly will not be advertising on thermostats. what they have to do is figure out the business model for nest. i think fiber is a bit more straightforward but it's not clear how they build on the platform. that's what the challenges are with these other bets, the way they have to work to not only nail the technology and how it fits on the google platform, but

how it makes money. how will people actually pay for it. we are not seeing any specifics in this set of quarterly earnings. emily: nest cofounder tony fedele recently left the company, unclear whether he left on his own or was pushed out it will be interesting to watch how management works out there. we've been listening to the earnings call. laura had something interesting to say about progress on self driving cars. take a listen. >> we are now testing in or cities, mountain view often most recently. we extended to kirkland, washington and phoenix. we have self driven over 1.6 million miles. the focus is we are solving a really big need -- safety, access, and city efficiency. what is really motivating us, when you look over 30,000 cars in the u.s. alone, that is what inspired the founder to start working on this issue. we are focused on fully autonomous cars.

in early testing we saw the risk of depending on drivers to remain engaged when you said -- once you give them the option to switch off. last part of what she said is so fascinating, given what we've seen going on with tesla. linked toe death tesla's autopilot feature where there was a driver in the car. what do you make of that? >> you look at where google is headed. be ank there's going to real battlefront for autonomous vehicles going forward. what i make out of this is if we don't really understand the ramifications of where this is headed on the ancillary industries, once you have a fully autonomous car, you are right -- you can get a more safe car in terms of not having human interaction. but the ramifications on the people who still want to drive the cars on their insurance premiums, the ramifications on people who want to customize their fully autonomous car, all those industries get significantly affected.

in thisaking a move direction is massively disruptive to not only -- not only the vehicle market, but all bs a larry of the vehicle market, and we are -- ancillary parts of the vehicle market, and we are just starting to wrap our heads around it. they will be very disruptive to other parts of the industry. emily: thank you so much for joining us. popng up, amazon shares after hours. we will dig into the numbers in the second quarter. other stock we are watching after hours. we will head to tokyo to check in with our agent. ♪

emily: expedia is scaling back its plans for a new campus on seattle's waterfront. expedia is currently based in bellevue, washington. mark over strum a bloomberg, the company decided to only build as much space as it needs in the coming years. that might cost the original cuts the $1 billion -- original budget by as much as half. amazon releasing earnings after the bell, shares edging upwards in extended trade after dipping as much as 4%. amazon reported just under 30.5 billion dollars in revenue, an increase of 30% from the same quarter last year. it showed off the strength in the cloud.

on the phone is a managing director of internet research at oppenheimer and company. i will start with you. this is the fifth straight quarter in a row the amazon has been in the black, the first time in four years they managed to do this. can we get used to it? >> the prospect side of the equation will ebb and flow. they are extending a lot on doubling spending this quarter. -- thee spending a lot should be strong. this growth should continue. emily: what do you attribute this back and forth in the stock after hours to? aws also appears to be on track to beat jeff bezos' goal this year. it's a typical pattern with the stock after hours. computers typically trade the stock on top line in and they will traded on the guidance.

the reality is with the shift to gross profit is actually what matters. just the way the press release comes out, it is one of the last lines computers look at. we see the stock trade-off most quarters on the headline because this isn't a revenue story. eger, it's more of a revenue. the e-commerce business is really about 3p, it's about gross profit. we have seen this before, but bottom line the gross profit be streak by -- beat the 5%. this company does tend to guide conservatives for operating income and the operating guidance income is below the streak. emily: when it comes to the e-commerce side of the business, amazon is killing everybody. what about the reliance on trends? an important reason

why the market share -- everything is growing. the more fda customers come on board, the higher the selection, and these prime members spending more than nonprime get access to the highest selection. the flywheel continues to grow. if they forward this gross -- growth internationally, you can see more traction coming. emily: is it an over reliance on third-party sellers, or do they have the right balance struck? you gave thisif company a choice, they would make 100% of their sales third-party perhaps except for the kindles and fires and echos. in the third-party -- in the quarter, third-party units grew to 49% of the mix. that is a pretty significant intra-quarter move. we have a thesis that the next big area for them is to focus on cpg, that's a category that

historically has relied on walmart for distribution. there has been a sensitivity to rock the boat but ultimately, we think amazon has probably over 50%. you think about that, amazon doesn't want those items as first party, they want the big cbg companies to say, use us as a service because we have the best relationship with customers. emily: what about amazon echo and these devices? we have been talking to folks who believe amazon is doing better far and away than any of the other tech players in a.i. we sawlp power the sales on prime day. how much could echo add to the company's bottom line? >> just to make sure the customers remain in the ecosystem. maybe the a.i. integration, what they are doing with their algorithms -- it's all about getting the products very easily available to buy them for

increasing dependence on prime members. the aws thing is the bigger story there. if you look at the market size, they are a $10 billion runway right now. forecasting 30% average growth in that segment to top 62 billion dollars by 2020. that's the story that will continue for a couple years now. emily: you guys have been doing research that shows that aws is more efficient, even more efficient than we think. how so? capex they at the disclosed, particularly last year on aws, literally came in half of what we thought. when you think about modeling this, you're trying to think about how many servers and the cost per server. they are not having to buy as many servers per revenue dollar they are generating relative to other companies out there.

it seems that they figured out how to use effectively software the hardware more efficient. you are seeing that on the margin of awf. all in with depreciation -- these margins are really surprising people. emily: jason of oppenheimer and bloomberg intelligence -- thank you both. watching,ock we are raytheon. shares of the defense giant rising in thursday trade after posting higher revenue in its missile and space businesses. raytheon has been trying to boost its sales outside the u.s. to counter cutbacks in pentagon spending recently. the company boosted its full-year profit forecast by 20%. coming up, another day, another might have -- multibillion tech takeover. will oracle deal to buy next

week? ♪

toly: yahoo! newly sold verizon has posted a surprising state of job openings. onh -- 75 openings appeared its site, followed by 151 more openings days later. yahoo! posted 58 more openings great a start contrast from recent months which have seen offices close and jobs cut. it's not clear what's driving the change, but the jobs lean towards engineering roles in california headquarters. agrees to buy financial software maker netsuite 49 $.3 billion. the takeover seen as a way for oracle to advance its business in the cloud and better compete against rivals like salesforce, microsoft, and sap. i want to bring in our bloomberg

intelligence analyst in new york. the first things that makes this interesting is larry ellison's connection to both referred to as kissing cousins traded are there any governance or regulatory issues here? >> it doesn't look like it great he's not going to be part of the devoting area. i don't think that's the case. this is one deal that has been talked about in the software industry for a long period of time, as to when will oracle finally by netsuite in terms of extending its cloud applications portfolio. so i won't expect that. emily: how much will this help oracle compete with microsoft, sap, salesforce? >> at the end of the day, just like any legacy software company right now, oracle is trying to move its portfolio of hundreds to the cloud. -- products to the cloud. companiesn sap buying

to enhance their portfolio and oracle is doing the same thing. as part of their strategy to move things to the cloud, acquisition -- overall strategy, it is a part of it. 8% of oracle gets about its revenue from cloud-based products. this would increase revenue to 10%. is that enough? >> you are looking at human capital management, which oracle has products in, and erp products, which is what netsuite cells. with the strength of oracle's marketing as well as the cash they have, they might be able to put a lot more effort behind this and go after larger customers. something they also want to do with their software products. emily: this comes after microsoft's mega-takeover of linkedin for $26 billion. do you see more big deals happening in enterprise tech? >> in the enterprise software space we would expect a lot more of smaller deals.

in the larger cloud application market, you have salesforce and the workday. salesforce is really too big at this point and doesn't look like there could be any major buyers for that except the one which was rumored as microsoft. --workday iswhat in the same boat. it's a little bit of a larger company but at the same time there are some poison pills, some issues with insiders controlling a lot of that. it's going to be a little bit tough for them. then you have a whole lot of midsize companies that could be bought out, and enhance the portfolio of any of the larger companies. emily: interesting, workday founded by the same people tied which wasoft, involved in a hostile takeover. they have made things difficult for a hostile takeover to ever happen again. it would have to be something that was very much wanted to happen.

thank you so much. we will continue to follow. coming up, groupon source the most since february after the company raises its full-year profit forecast. we will hear from the ceo next. radio prayedon the you can now listen on the bloomberg radio app, bloomberg.com and serious xm in the u.s. -- sirius xm in the u.s. ♪

mark: let's begin with a check of your first word news straight chelsea clinton takes center stage tonight in philadelphia, introducing her mother hillary,

who is set to claim her place in history as the first female presidential nominee for a major american party. >> i'm her daughter. i'm an only child. it's a unique position what i have and i hope people understand even a little more what i've done then when i started about why i love her so much and admire her so much. mark: chelsea clinton also said she would be willing to meet with her friend ivanka trump to discuss the tone of their parents campaign. in baton rouge, louisiana, the u.s. attorney general loretta lynch and vice president biden joined family members, friends and colleagues in honoring the three law enforcement officers earliery a lone gunman this month. the vice president told the gathering that the killers bullets also targeted the country and quote, touch the soul of an entire nation. spain's acting prime minister has accepted a mandate from king philippe a the sixth to form a government.

his chances of success are looking slim. other party leaders say they will reject him and any parliamentary vote to elect a premier. if there are no deals, spain could be forced to hold a third round of elections. i am mark crumpton. this is bloomberg. it is just after 6:30 p.m. in manhattan. i am joined by my colleague, paul allen, with a look at the markets. good morning. paul: good morning. we kick things off in new zealand, which has been up and running for 30 minutes. it's looking weak at the moment. we are expecting modest gains in overalia at the open while in japan, the nikkei very slightly weaker right now. watch out for on the nikkei today, soft rank reporting first order earnings. higher than at 90% the previous quarter, $2.4 billion, the sale of the stake losses.ba bouncing off

the other stock to watch out of japan, more first-quarter profit falling by 32%, although that was less than expected, $446 million. hurt byult really japanese individuals and companies staying away from stock trading and fundraising. the big event for the day also out of japan was that bank of japan monetary policy meeting and statement. that is due to happen in four hours' time and we expect to see more easing out of the bank of japan. the pressure to deliver more stimulus, particularly after shinzo abe on thursday. i'm paul allen for bloomberg tv in sydney, australia. ♪ ♪ this is "bloomberg west." thees of groupon surging

most since february after the company raised its full-year profit forecast. the deal side added over one million new active customers last order in north america. we spoke to the group on ceo about how he's looking to transition the company from a daily deal e-mail provider to an online destination for people looking for bargains. >> there's a lot of work left for us to do overall. our approach has been pretty simple going in. we have four key priorities and we are focused on customer acquisition and growing our customer base, focused on streamlining and simplifying the business, on improving our shopping margins and improving the customer experience. for basic things, but they will take real-time to flesh out and we are pleased with our progress. some of that progress really starting to take hold and move on. those are things we will work on for the long-term. >> so much of this can be

attributed to the marketing plan and rebranding plan. looking ahead into next year, what will you be focusing on when it comes to marketing? >> our focus is on getting ,hrough 2016 first and foremost and continuing to watch the customers we are acquiring. of the things that we do, we're investing in customers over a horizon of 12 to 18 mon ths. we are about 8 months into our initiative to wrap that up trade we still have some time to go, some time to watch. that's our biggest focus, getting those customers into a healthy buying pattern before we think about what we will do in 2017. >> you are still listed as having 9000 employees. is that the case at the moment and are those full-time employees? >> we are right at about 8600 employees as of the close of q2, and that's our full-time employee base. >> they continue to look for deals every single day and

partnership with businesses, is that how it works? >> it's a mix. we have folks who work across our businesses. at our core we are a technology company. well over 1000 of those people are folks like product managers, product developers and software engineers. we have thousands of people in that number as well of our sales folks and do go out -- that do go out and work with small businesses, connect with merchants around the world, help understand their business needs and what they are trying to achieve and grow their own businesses, then we craft offers for them to live on our platform. >> you have been making your focus more on the u.s. about yourmething model that doesn't work internationally or is there another reason for reducing the footprint globally? >> at the core of our foot and exercises really focus. been an important piece of our progress over the last eight months. i think it's really important for us as a developing business

to make sure we are operating in countries where we believe we can win, where we have an opportunity to really tap into the benefits of local long-term, and winning israeli material for the company. -- is really materially for the company. what we have known largely is a big land grab, and ultimately we moved into places where we felt we either weren't in a winning position or that winning wasn't going to be material to unlocking long-term shareholder values. in those locations we found -- in those locations we have either from strategic exits or exited the country's overall. >> the shares did surge. still trading under five dollars a share or so. as i point out short interests is up around, it 12%. does that concern you at all? we are focusedt on more than anything is

building a great company. we are executing against our strategy and delivering great value for customers. i don't get wrapped up too much in the short interest, which is againstly folks betting our ability to execute and deliver results, and ultimately our goal is to deliver results. we are going to stay focused on providing value for our customers. we are not too wrapped up in things like our short position at this point. >> what do you see investors who are worried about profitability would like to see? what's your time horizon for that to happen and how soon could it happen? >> the biggest thing our investors have been really interested in is really seeing us unlock the growth engine again in the company. wehave shown that over time can generate significant profits even today while they are entering into a significant investment cycle. we are still developing solid -- on a good solid track to continue to generate free cash

flow over time. i think folks more than anything wanted to see us really unlock growth potential in the company, and really tap into that potential overall. that is really our focus right now, getting the machine back up and running as well as doing the things that will long time -- term set of the organization and be more scalable and more profitable over the long-term, which is when we are focusing that footprint and streamlining the business. sites have gone the way of ancient times. moat arounduild a groupon so that doesn't happen to you? >> i think now you can see there is a moat around groupon. we have looked at that business. we know the daily deals business really well. as you mentioned on your intro, we are transforming this company and we have been in a marketplace transformation for a

long time. we saw years ago that just being a daily deals company wasn't going to provide the opportunity or value creation long-term the we believe can be provided in the local space. we started to build a bigger and bigger marketplace. it is unmatched in our core markets at this point. customers love it. we have strong brand recognition in this country and around the world, and customers a love the brand. i think we're in that spot where we do have a moat around the business. we continue to develop that moat with new product development. emily: that was the groupon ceo, rich williams sprayed microsoft is cutting more jobs as a part of the move to appear the companies smartphone ambition. the company said in a regulatory positionst 2850 worldwide will be eliminated and

1850l 2017, in addition to job cuts announced in may. microsoft has already written off most of the value of its purchase of the handset business in nokia -- of nokia. after that the -- developing story we're following, facebook says it may have to pay up to $5 million to the tax man. facebookas asked officials seven times for documents related to offshore tax strategy. according to the irs, facebook has only provided some documents . coming up, it is the height of travel season and yelp is making a big set on tourism. we will tell you which company is their new partner, next. we will bring you all are best interviews from the week. we caught up with yahoo! ceo marissa mayer right after her for $.8 billion deal with verizon.

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emily: peach, an online market for tourism activities, is seeking to become the opentable for experiences. the san francisco-based startup has announced $10 million in new funding, backed by the likes of the twitter ceo jack dorsey, eric schmidt, andy trulia founder. the four-year-old company also provides software and just ain't, a new deal with yelp. -- inked, and you deal with yelp. -- a new deal with yelp. what does this mean? >> people who are going to yelp

can now seamlessly book peak activities instantly from yelp. there will be a book now button for all activity operators that work with peak -- peek. yelp customers can instantly book and by. emily: you opened a second office in utah. it's interesting. say hasiness you quadrupled since the beginning of the year. what's driving that growth? >> a lot of the attraction we've had in the market -- this will space is $100 billion globally. very little of it is online. when we been going out and talking to tour operators, they need help coming online. our peek pro tool has taken huge momentum in the market. we've needed to add more people to the team. when we said we want to add a second office, it is an exciting

place because it is an activity hub and emerging tech center. emily: we are in a low growth mode right now. what sort of trance are you seeing? -- trends are you seeing? >> it is impacting in a positive way. people are doing things that are local to them. travel, specifically the issues people are having with worries around terrorism is leading more people to stay in the u.s.. so we are seeing more domestic travel because of these global issues. >> we are. emily: companies like airbnb, working on building out their experiences attached to their would heness -- this adding on things like restaurant bookings or bike tours or museum straight is that something they

can really do themselves? >> it's harder to do it yourself, but what brian tries to do is brilliant -- ultimately people are going to new places and they want to do great things. is, a lot ofve people we are partnering with say, we don't want to select tour operators. create the editorial content, arrange the entire booking and experience. they are working with third parties. a lot of people are coming to us, whether yelp or hawaiian airlines. we want that experience, but we don't necessarily want to do the work that is there. tackling thatin themselves, i think is really great for the industry. emily: would you partner with someone like airbnb or uber? >> absolutely. we want to make sure we can connect the world through experiences. our job is to help everybody go

out and enjoy the world around them and do fun things. help -- lots of people are using amazon services and that's great. emily: talk to me about your long-term business model and how you see growing this into -- you are four years old now -- into a long-term sustainable business. >> we are already a sustainable business. we have grown 400% in the last six months. is an, what we see opportunity to build a multibillion dollar business in this space, just as truly i did with pete and the university space or opentable with restaurants. for us it's about continuing what we are doing, continuing to offer great services with peek, and go and add more and more experiences. emily: acquisition seems to be all the rage right now. going on in what is

the environment. is that something you would consider or something you want to remain independent? >> we would love to remain independent. when it comes to the current market, a think there will be a lot more m&a. we are on this path to be able to grow the business ourselves so we will be continuing that. emily: what trends do you see? what are you preparing for and expecting to see? >> we are in the height of the summer season. people are booking things last minutes. most people don't book activities -- the average person books activities about six hours in advance. it is the kind of thing people are booking weeks in advance. we are seeing a lot people getting on their phone and saying, what can i do in 10 minutes? what can i do in a couple of hours? we are seeing a lot of attraction. on demand is increasing and that is the big trend continuing, and it's very big for travel

specifically. just want to be able to say, i've arrived, give me something to do. emily: one of my fondest memories is doing my peek day with you and going out and getting pizza and seeing chinatown. that was so much fun. thank for stopping by. >> thank you for having me. emily: alphabet, amazon out with earnings. posting parent company stellar earnings despite deeper losses from its so-called moonshot rate also gaining amazon. sales in that unit rising 58% from a year ago. coming, ridesharing officially rides in china this week with the government formally legalizing the gig economy. . as bloomberg. -- this is bloomberg. ♪

emily: ridesharing in china just got the green light, chinese government plans to legalize services in november, benefiting companies like uber. the law clears up regulatory uncertainty and lays out a new framework that allows them to operate in the country. the countries had previously operated and a legal gray area. china is a major battleground for uber and didi. joining me now to break it all down, our asia editor, asia tech editor from tokyo. not surprising that these businesses would be operating in a legal gray area in china like so many other businesses. how has this law changed? this is a significant decision because you have the world's second-largest economy saying in a stroke that ride hailing will be legal in the

country. this comes while regulatory battles are being waged across the globe. for the chinese government to say throughout the country ride hailing will be legal is a significant step forward. the market has a lot of potential for both didi and uber. uber has said it is its most important market, not just because of the size of the market, but because china is wrestling with significant issues of congestion and pollution and the government is saying ride hailing will have a central role in trying to address these problems. emily: dan loeb backing didi as well. his annualmented in letter that being a money manager over the last year has in like a "game of thrones." this is a company backed by apple, alibaba, $.10. can uber overcome these odds in china? you are right, it is a significant move great it's interesting to see dan loeb

jumping and where apple has gone before. uber is far behind in the china market. was formed from the consolidation of the two largest players at the time. they have very high market share, both in the taxi market and the private car market. it's a brutal battle of competition. both companies spending billions of dollars in subsidies to draw in drivers and riders. one of the key things in this legislation is the government is saying you are not going to be able to charge less for a ride than what it costs. it's not clear how that will be interpreted great maybe those subsidies come down a bit and i will change the playing field in significant ways. emily: i'm taking a look at the headlines here. what are the highlights to you? >> well, the company missed both on revenue and on earnings. it's a challenge for the company.

they have been described many times as the google of china. the issue for them is they have not been able to evolve beyond that core search business the has in the u.s. and other markets. right now, baidu is falling behind alibaba. the market cap is now $50 billion. baidu has to make up some ground here and they are facing challenges on the advertising particularly because of these new regulations that restrict what kind of ads they can run. editor in asia tech tokyo, thanks so much for joining us. in tech, more than 70 tech startups and vc firms say they will give u.s. employees time off to vote in the presidential election. among the companies, spotify and survey monkey.

the initiative is being driven by tech executives who are outspoken critics of donald trump. that does it for this edition of "bloomberg west." this is bloomberg. ♪

they didn't like showoffs. they didn't admire braggarts or bullies. they didn't respect mean-spiritedness or folks who were always looking for shortcuts in life. valued moret they traits like honesty and hard work. humility,courtesy, responsibility, helping each other out. that is what they believed in.