john: i'm john heilemann. mark: and i'm mark halperin, and with all due respect to colin powell, who endorsed hillary clinton, we call that dog bites man. first, just in time for halloween, and obamacare scare. republicans are on offense after the obama administration announced health insurance premiums under the affordable care act will go up by an average of 25% next year. many are dropping out of state marketplaces.

donald trump has been talking about this pretty much all day, including at length this afternoon at a rally in sanford, florida. >> my first day i'm going to ask congress to put a bill on my desk getting rid of this disastrous law. they said 25%. you will take 25%. it is going to be 60, 70, 80, 90%. in arizona it is over 100%. even bill clinton admitted it is the craziest thing in the world where people wind up with their premiums doubled and their coverage cut in half. then he was forced to take it back the following day because he suffered greatly. repealing obama care and stopping hillary's health care takeover is one of the single most important reasons that we must win on november 8. mark: he also warned people will see fewer insurance options

under obamacare and vowed to give people more choices if he becomes president. democrats are pushing back, they say the subsidies for most people are going to be offset with subsidies against the rising rates. this obamacare news has been a juicy fully of red meat for conservatives across the fruited plain who have warned for years about rate hikes and less consumer choice. >> this story is going up 25%, we need to stop for a second. this is outrageous. it ought to have everybody in this country up in arms. by all rights, everybody in this country ought to be flipping mad and feeling betrayed and lied to.

by the democrat party, by obama, and by extension hillary clinton ought to be in trouble because she is advocating this thing. mark: bill clinton who got in trouble for criticizing obamacare this month proposed fixing problems with the legislation. today he was campaigning in north carolina. >> what would a country that was interested in being stronger together do? keep what is good about the law and impact the problems. she's very person you can vote for who wants to do that. he just that i'm going to repeal this law, trust me on the rest. look, what are the problems with the law? we can take them off. the co-pays, deductibles and premiums are high and the drug prices are too high. mark: republicans are jumping all over this. is this a game changer for

republicans? john: where do i star on this? bigley. that trump camo hat. it is quite something. the third thing is rush limbaugh is the perfect example of why this is not going to be that big of a deal. he says everyone should be outraged. most people have insurance. this is not a small group of people but it is not everyone in the country. over time we have seen there has been a stabilization in terms of how the public views this law. it is mid 40's people like it. this is not going to sell only -- suddenly revolutionize that. there may be a small number. the idea is quite revolutionize the race, most republicans have hated the law for a long time and now will hate the law more. mark: if somehow republicans, not just for president other candidates could talk about this for the rest of the way, i think

it could make a difference. john: the presidential race primarily. mark: i'm talking about the whole campaign. the reality is almost every republican doesn't support the affordable care act. almost every democrat does. you will see places there -- that are close where democrats are going to be put on the defensive. take arizona. you will see an energized democrats -- energized republicans and defensive democrats. it is a great test for trump. today he did an imperfect job. it exposes the fact he doesn't really understand the law very well. john: here is the way it will help, a lot of outside groups have focused on this issue and have put a lot of money in the media. this will be helpful in some

legislative races. republicans will get a talking point out of this. i will say for all of them and most specifically for trump it would make it easier to take advantage if he had an alternative to offer. there is no truck plan on health care. mark: it could help for being blown out if he is on a have to being blown out. john: new clinton campaign e-mails were posted today. some downright vicious infighting between chelsea clinton and doug band. two fresh revelations are getting the most information. the first is an e-mail that seems to depend clinton's top aide, suggesting president obama knew about clinton's private e-mail account even though he said publicly of the time he learned about it through news reports. mills wrote we need to clean this up. the second e-mail is a colloquy between john podesta and tanden who complained they fail to get

out ahead of the story. they did not disclose it sooner because they wanted to get a way with it. i have the same question. are these that relate to the e-mail server as big a game changer as republicans are portraying them to be? mark: these are pretty bad. we've had days and days of this. these are as bad as there are in terms of an atmosphere of an attempt to cover up clinton behavior. it is so problematic for them that none of these are from hillary clinton. these are staffers. it does give republicans a sense -- i don't think the dam is

going to burst. but it does create a momentum for the republicans that energizes the base as much as anyone's so far. john: the cheryl mills saying we need to clean this up, that doesn't really shocked me. the obama thing is, there are a lot of questions about what that he had an and on connected with hillary clinton, what he knew. that story was to bed a long time ago. the white house said he didn't know she had a home server and she used it exclusively. he wasn't claiming he didn't have a private e-mail address. mark: the most damaging thing, it shows in her inner circle finger-pointing and suspicion that are enablers around her and powerful people can't stop the enablers from enabling. a lot of talk about polls today like every day. much of the discussion is on to national surveys that shows different snapshots of where the

presidential race stands. nbc news survey monkey poll shows clinton leading by six points amongst likely voters and the abc news tracking poll has clinton beating trump by 12 points. a mega landslide. there are a number of ways to explain discrepancies like this. how to they define likely voters come out of the way through samples, and whether it is involving people surveyed online. the national polls, the battleground states, clearly clinton's lead has grown nationally. trumps lead have not moved much at all. take north carolina. a poll shows clinton with a one-point lead amongst likely voters. in florida a poll out sunday shows clinton with a three-point lead. 46-43.

in ohio, the most recent poll has the race tied at 45%. all three states are must win for trump. he is not seated there like the way he is nationally. what are the explanations between the discrepancy? john: i find a little perplexing. these are battleground states for a reason. the race is being fought in an aggressive way. they are hearing more from donald trump on the ground than the national polls forcing the news coverage. the news coverage is almost entirely negative against trump. he is making his case there more actively. but in almost any of these polls, even where he is doing better nationally he is not getting above 41, 40 2%. it is not enough to win those states.

mark: people would say there is a secret trump vote and she is the incumbent. he will get the bulk of the undecideds. the main reason he is holding on is because he is spending time there and because they have heard so much about trump the recent headlines that have moved hillary national numbers are not raising these people as much. they are living with the race. john: i know that none of this is about phony polls or rigged polls or about secret votes. for all you people saying this remember 2012. the republican party saying the -- sang the same tune. if you keep singing that 10 you will be proved wrong on this election. mark: a lot of private polling data shows trump is hanging on in the states. not enough to get him to be a win but surprisingly strong where he could possibly win.

his number currently is too low to win. john: up next, president obama's party building pursuit. and later, the new super pac. first these words from our sponsors. ♪ john: president obama has been on the campaign's help for john: president obama has been

on the campaign's help for hillary clinton. he is also making an unprecedented push for democrats in the house and senate races. obama said we want to win big and we don't want to just eek it out. he is endorsing dozens of candidates.

mark, until now president obama has seemed uninterested in the state of his party. he suddenly seems focused on helping democrats more broadly into the future. what do you make of what he is doing? is this the emergence of barack obama party builder? mark: i would love a discussion about the weight redistricting works. democrats have a disadvantage. neither party should like it. i'm surprised -- i will be quadrupling surprised if he engages in the most technical, mundane party oriented thing, it would be great if he does it, if you devote a lot of time to it. >> he's putting his shoulder into the down ballot in. he's endorsing state legislative races. he has never done it before. mark: he is just saying i am for

the democrats. john: i'm not saying he's actually campaigning. unprecedented by him to do this many endorsements. he is doing a lot of campaigning. mark: the thing about endorsing a lot of candidates -- john: just a little bit of a difference in the way he has handled the past elections. we agree about the need to fix that problem. republicans game that system in 2010. i am hopeful president obama and eric holder are not going to try to do this to benefit them. we do need to have a big discussion. it is a huge part of the problem with the polarization that has messed up our politics. mark: it is done at the state level. they would have to get involved. and every individual state, and the courts, it is a local thing. it is a state thing.

john: i think president obama is not going to be no leads on this. to have his name on something, in 2010, the reason they were so successful at gaming the system, they did it under the radar. to raise it up in a big way is important. we should have that discussion in a public way. coming up, a man who despises money in politics just launched his first super pac. what? ♪ mark: a half-century ago linda

b johnson released a tv ad that is still considered one of the

most powerful political attacks in american history. it was run against barry goldwater. it contained footage of a little girl taking a flower before a nuclear explosion. the good people of the buckeye state are getting their first trump focused daisy style ad. take a look. >> one nuclear bomb can kill one million people. that is more than all of the men, women and children in columbus, ohio. >> he is talking about maybe using nuclear weapons. nobody wants to hear that. >> why do we make them? mark: the super pac running that ad, they plan to put down 720 $5,000 to air the spot in ohio. the news includes the identity

of the man behind the effort. bill bradley is a well-known hater of super pac's. he joins us now to explain what made you start a super pac to go after a presidential candidate with a negative ad? >> i think the nuclear issue transcends all issues. if a president miscalculates, the president doesn't have the leadership skills to diffuse a crisis before it gets to the nuclear level it doesn't matter what his position is on other things. finance reform, abortion, trade. we will all be toast. i happen to think that is an important thing for people to ask. who do i trust with my life? for republicans task as well as democrats. we are dealing with a very

serious issue. i think about donald trump and i say he does not have the ability or the experience to be able to diffuse a crisis. mark: why not just go to ohio and give some speeches? why engage in the big-money politics that you have derided. >> this is the best way to reach people. you have heard me speak. [laughter] i'm not going to sweep the crowds. that is for sure. how did this come about? almost a year i watched the outrageous innuendos of trump. the slurring of african-americans and latinos, and muslim americans, denigrating women, attacking of the gold star family, threatening to put his opponent

in prison, attacking american democracy, saying dangerous things all of the time. i said, i am appalled. what can a citizen do? i have a conversation with my friend who came up with an idea for a commercial that would essentially educate people about what nuclear war means. i took it to another friend and agencies who produced it. i had it tested. i started a super pac. that is the only way you can get it on. i raise money from contributors. we bought time in ohio. but what happened of donald trump had his finger on the button?

john: i want to get to the question of testing this ad. there are a variety of things that have struck many people as dangerous. a lot of experts have condemned him. the nuclear issue seems to be a big one. it is amazing we don't discuss it more. it has not gotten more traction that he is in favor of nuclear proliferation. does this resonate as a real threat? >> i think so. the former secretary of defense said we are closer to nuclear war today than the cold war. people are blissfully unaware of the danger. this is to make it clear to people that this is a danger. john: for whatever reason, people no longer -- people are fixated on isil and terrorism. there is not wide discussion of this.

if there is an ad in ohio is it going to solve that? >> this is not just nuclear weaponry. the question is the person in charge of those nuclear weapons. once the president says those are gone they cannot pull them back. as i said there is a question of personality. donald trump is erratic. he is undisciplined. he lashes out. that is not the person we want to have with the finger on the nuclear button. you need to have somebody who is steady. not somebody who is impulsive. the real question is focus. look at donald trump and has three debates. how long that he focus? maybe 30 minutes? he didn't even focus an hour and

a half. if you are president you have to be evil to focus 24/7. i don't think he can do it. mark: you talked about watching donald trump over the campaign. you have a history. what impressions do you think he took from you and you from him? >> i was on his early loser list. because of the tax reform act of 1986. it almost bankrupted him. we eliminated the tax shelters he used to not pay taxes. there was an issue related to his casinos in atlantic city. which he thought the answer was sports gambling. i don't like sports gambling. i've passed a law prohibiting sports gambling. it did not please him too much. it is not what happened between donald trump and me about what the american people have to decide of what kind of country

we want to become. i have traveled around the country for 50 years as a politician and businessman, and a basketball player. i have an idea of what is best about america. i talked about the goodness of the american people. i really think that. i think the american people are decent, tolerant, generous. i think they are innovative. that is the america that donald trump has run against. mark: stay with us. we have more things in the news after this. ♪

john: we are back with -- with bill bradley, senator from new jersey and former knick or bacher. thank you for staying with us for some overtime.

we are talking about wikileaks and russia. do you have any doubt -- donald trump disputes this, that russia is in some way behind these hacks? do you have any doubt russia is somehow involved in this? sen. bradley: i know 17 intelligence agencies said russia was involved in they know a lot about this than i do, so you have to say yes, they are involved. for me, it's unbelievable that donald trump would encourage a foreign power to perform espionage and intervene in the political process of the united states. i've never heard that happen. it's just another one of the trump things that you can't believe.

john: knowing what you know about russia, which is a lot, is the goal to elect donald trump or just so mischief and mayhem? sen. bradley: i just think the latter. he wants to demonstrate they have certain moves they can make and we have plenty of moves we can make. the idea is to not be provoked and react unnecessarily. i have no idea who putin wants. the point is, if i was running for president of the united states, i would not want putin to endorse me. i think it is unlikely -- i think it's just part of strategy to let us know they are still there. mark: you have been critical of the u.s. government for being too confrontational. if you were president, would you retaliate against them? sen. bradley: i would be very careful because if it is a retaliation, it has to be a retaliation you don't know about and it has to be sufficient to

send a message that we know what they did. mark: what is proportionate to interfering with our election? sen. bradley: i don't have an answer on what is proportionate, but there's no reason to go at them with a big cyber attack because we have a lot of vulnerabilities here in our grid, in our financial system, so you want to respond but you don't want to over respond. mark: the most important question is will we ever see the knicks make the playoffs and will they this year? sen. bradley: yes. mark: what have they got going on? sen. bradley: mild roommate, phil jackson, has but a good team together. -- has put a good team together. if donald trump was a basketball player, would he be able to play on a championship team? the answer is no because he

would want the ball all the time. mark: how many games are you going to this year? sen. bradley: i went to more games last year than i have in 40 years. i will be there seven or eight times. until they make the playoffs. john: i will say derrick rose, we were looking at this today in the preseason rankings, they together a fantastic team if we were in 2010. these are some broken down guys. sen. bradley: there is some risk of injury, but there are some good players. there is a guy who came from spain and he's a great young player. i think joachim noah could be the heart of that team. john: the next our opening tonight against the cleveland cavaliers.

who do you like in the series? sen. bradley: i don't know. i'd don't have a dog in the fight. either one because neither one has ever one. -- won. mark: thank you. always good to see you. i hope you come back soon. john: bill bradley. check out his new ad. we broke that story. fantastic and interesting and spectacular. we will talk more about obamacare when we come back. ♪

mark: our next guests are medical experts. maybe not, but they can talk about the affordable care act. bob shrum. and here with us, a member of donald trump's economic policy council and the author of his new celebrated but, "hopping over a rabbit hole." what should democrats be saying about premium increases and insurers leaving the market? guest: i think this is a news story for the news media. it's not going to have much effect on the vote. second, there's a huge amount of

dishonesty. there is a problem that has to be fixed in the next president will have to go to congress to get fixed and that is we do not have a third option, like a public option, that could see to it that people's premiums do not go up, but that is a minority of people in a minority of states. it's going to be a big news headline because the press is looking for a way to say donald trump still has an issue, donald trump still has away. he doesn't have a way forward. he's going to lose this election. i set it on this election -- on this show a long time ago. mark: is this an issue donald trump will talk about every day? guest: it's not over. anyone who plays competitive sports knows the election is not over. could he win or lose, i don't know but if he wins, you're going to have to repeal and replace obamacare because obamacare does not work. i will use the example of my cousin running an auto glass shop. he had to take people off his

health care plan. why? the premiums have skyrocketed. premiums of skyrocketed for everybody. they have inferior health care. he's hobbled in terms of the people he can hire 40 hours a week. you are crippling society with good intentions, so it has to be repealed and replaced. there has to be a process for the insurance companies, there has to be toward reform and a focus on supplies so you can create more doctors to meet that people you are off boarding into health care. these guys want to go to single-payer and that will wipe out innovation and crush the health care system. we have to explain it to the american people the way it really works and what is really happening instead of the talking soundbites and that sort of nonsense. john: it's great to have you here now that you have been liberated from your previous captures.

you read your nominee the other day when donald trump tweeted a major story -- donald -- the democrats are read tweeting phony polls. you are a man of the markets. you believe the polling is rigged? guest: i don't know if all the polling is rigged, but i think there are elements of oversampling. you saw that there has been some oversampling because of the abc poll. john: you can't just say that stuff and let it cruise by. the polls are run by major media organizations, including this one. guest: there is a suggestion that it might be. what say the polls are exactly accurate. in a year like this, would you say there's the possibility there couldn't be an upset? it was 52-48 for brexit and it turned around. what happens in our society because of the media bias, there's a tremendous donald

trump shaming going on. i've lost friends over being a supporter of donald trump. there's a demonization of the man that is not true. john: what is your experience been in many years of doing these campaigns? abc a lot of poll rigging? talk about that. guest: no, and for someone as smart as anthony to suggest the polls are rigged because of oversampling is idiotic and shows a misunderstanding of what happens. campaigns always oversample groups like hispanics so that you can get accurate numbers. those are not included in the

overall results of the polls. we have public polls converging toward a seven, 8, 9 point hillary clinton lead. 12 points in the washington post and abc poll. when you look at individual states, pennsylvania is gone. most of the industrial midwest is gone. georgia is competitive and hillary clinton may be ahead there. it's a terrible cul-de-sac for donald trump and he's not going to get out of it easy. the brexit analogy holds no water at all. those polls were close and pounced all over the place. clinton has had a consistently for a long time. second, the british electorate is 88% white and the american electorate is 69% white. donald trump is in a terrible position with african-americans, hispanics, and asians. there is no way those polls are loaded against him. it's just another part of this

rigging scenario which is untrue and does no credit to him and i can't believe someone as smart as the person i'm debating actually believes this. i said how can someone that smart say something idiotic. guest: i'm supporting a non-politician and bob has a lot of experience at being a politician, so i'm not idiotic and i didn't say the polls are rigged. what i said was there could be some distortion in these polls as a result of trump shaming. if bob is going to suggest the media has not shamed people for not saying they are supporting trump, they have. guest: i will tell you how it wouldn't. there's no difference between the inner net polls were people are anonymous then where there are live polls. trump shaming is the skewing of 2016. it is not real.

mark: let me ask two questions. given where you think the race is, what do you think the floor in the national vote is? guest: 37, 38, 40. mark: i had a republicans say to me today was no fan of trump that he thinks in north carolina, maybe in florida, there could be exactly what anthony is talking about, that there are just people who won't tell pollsters they are for trump. certainly not enough to make up a six-point lead but is there anything to that whatsoever, that pollsters are being told i'm undecided when they are in fact for trump? guest: this is the skewed polls of 2012.

i do not know a serious poster -- i know a lot of strategists who say it is just wrong. mark: in the jesse helms senate race, helms won even though the other guy was doing well in the polls because they would not say they were voting for helms. guest: we've had two phenomena like that and the other was tom bradley in california. but we did not have internet polling. we did not have the capacity for people to answer anonymously. they can answer anonymously, no one knows who they are and that is why polling experts say this is a crock. it's just not happening. mark: every day now, we see trump advisors say we want to talk about policy. and almost every day, even if he does talk about some policy, he talks about other stuff. guest: the thing that brought mr. trump to the table was his

nonpolitical status and there are 60 or 65 or 70% of the people who don't like the direction the country is going. is that not true? the point i'm making is he got here to the dance the way he is. he's 70 years old. i don't see anyone changing him. mark: thank you very much. check out anthony's book and bob has a book. up next, we will talk to cheryl crow about what she is trying to change a better future presidential elections. if it makes her happy, it can be bad, right? ♪ john: we love interviewing

candidates here and award-winning singer songwriters. sheryljoined by crowe. you want to see a shortening of the election cycles. my question -- all you want to do a shortened the electorate -- the election season. why do you want to do it? sheryl: because i have two young boys. i've spent the year hurtling over the couch to make sure they don't hear something i want to hear. it has been a divisive campaign with lots of hate speech and kids are privy to that.

my nine-year-old came home and asked me if i would be voting for the liar or the crazy man. i grew up in a time when i feel like the office of the president should be an office that is respected. what has happened in the last two years is not any informative -- a more informative than if it would have a year or six months. we are not learning anything we would not have learned six months ago. we have to hold our two parties together and talk about a way to reform the situation. i know i'm not an all -- not the only one that feels this way. i am in this for the long haul. i want to see people use their voices and sign our petition and do something about this.

i don't think there's anyone who thinks this is a healthy situation. the hate rhetoric we have seen has been damaging to the political process. other countries have a much shorter political process and with social media and all these formats for news and information dissemination, we have to be in genius about this. john: canada is like 11 weeks and the british election coming in a few weeks of campaigning and it's over. here, you are basically allowed to say whatever you want, including buying commercials and going around the country. even if you shorten the system and say let's have it look more like the british system, how could it stop without violating the first amendment? how can you stop candidates from doing whatever they want. sheryl: i'm definitely not a policymaker and do not want to infringe on freedom of speech at all.

our curfew was set at 1030 when i was a kid and this is how i feel about this. if you want to go out and spend a ton of money and throw your name in the hat for this length of time, it undermines your message. we've gotten so far away from issues as it is that now it's entertainment. nobody benefits except maybe media outlets and marketing people. john: i bet a million dollars you buy into that curfew. mark: you've got a petition. how else do you envision this happening besides people signing your petition? sheryl: i'm a mom. on a mom of two kids. there has to be a way to put our

minds together and look at the primary season. we can't put all the primaries on one day, which is one of the ideas i had. we would lose people like president obama of he was up against someone who is self funding. i would like to see a day off for everyone, including schools, where we go vote. there are a lot of issues with our election could be fixed and maybe it's time to look at those things. two years is too long and the climate created has been extremely damaging. john: i don't have any doubt a lot of people feel the same way you do because of this campaign but is this an artifact of the trumpet election? did you wish the obama and mccain election had been shorter? sheryl: that was the first time i had seen campaigns of real hate rhetoric. i sound like a dinosaur but i grew up with walter cronkite and the 6:30 news.

we had many less options for finding information. we had newspapers and the evening news and we had conversations and talked in our communities. it was much more civilized. i don't think we are learning anything more by it being two years than if it were eight months. john: of all the songs you ever been sung, which one applies most to this election? sheryl: god bless this mess. go to change.org/make it short. mark: and you would like it real short. sheryl: i would like for it to be four days. i wanted to be fair -- listen. we know our candidates issues and experience. do we need to drag it out this long? john: god bless this mess, 2016. we will be right back. ♪

mark: head over to bloomberg politics.com for an internet look inside trump tower courtesy of our friends at bloomberg businessweek. we have our piece on bill bradley's super pac. coming up on the television, emily chang has complete coverage of apple's earnings. john and i will be back tomorrow, same bat time, same bat channel. see then. sayonara. ♪

♪ it is 9:00 a.m. in hong kong. i am haidi lun. this is "bloomberg markets: asia." ♪ haidi: the good times are over in korean shipbuilding, thousands of jobs gone, many more to follow. apple takes a hit with its first annual sales decline since 2001. revenue from china fell