mark: i'm mark crumpton. you're watching bloomberg technology. let's begin with a check of the first word news. the justice department and if the eisai they will have election officials ready on november 8 to respond to potential crimes. officials will monitor certain polling places that will have fewer observers and 2012 because a supreme court opinion gutted a key opinion of the voting rights act. the exact number of monitors will not be revealed until closer to election day. hillary clinton and donald trump remained deadlocked in a traditional red state of arizona. trump edges clinton in a new university poll. clinton has increased her presence in the state as the race tightened. in france, more migrants are

expected to join the several thousand who left the squalid shantytown. the french government is dismantling the camp known as the jungle. as many as eight thousand migrant to live there are being relocated. el chapo guzman's health are fine. this comes after the kingpin's common-law wife filed a complaint saying he is caring poorly behind bars. they say guzman receives visits from his families and lawyers. local news 24 hours a day powered by more than 2600 journalists and analysts in more than 120 countries. "bloomberg technology" is next. emily: i'm emily chang and this

is "bloomberg technology." apple's first sales declined since 2001 has shares thinking despite better-than-expected iphone sales. in a bold move, a french streaming service expands into the crowded u.s. market. reports of more job cuts sends twitter lower. we will talk about the company as they prepared to go it alone. apple shares lower after hours, the company posting with quarter sales until 9% from year ago and brought the company's first annual sales decline since 2001. the other big number we are watching -- iphone unit sales, since that is were the company makes most of its money. it sold 44.5 million handsets. that includes two weeks of sales for the iphone 7, which rings is to the all-important report -- apple says it sees revenue between -- signed the sales for the new phone may be off to a good start.

joining us now is the program director for mobile services and are bloomberg tech reporter. you have an blogging live on the bloomberg terminal. what do you see? guest: the highlight is apple is going to return to growth, they believe. they are usually pretty good about those estimates. other than that, things are pretty much in line in terms of estimates for iphone numbers and q4 revenue numbers. emily: i spoke with the cfo about how much apple will benefit from the sam's and recall. he talked a lot about supply constrained as it retains to the

iphone 7 plus. he says it's difficult to tell because we are in this situation -- everything we produce, we can sell right now, so it's difficult to identify with the factors are driving this. we have the highest amount of android switchers we have ever had. her people coming to the ios platform than ever before. what do you make of those comments, specifically talking about if you have an iphone -- if you want an iphone 7 plus, you can edit for weeks, especially if you want jet black color. guest: the note seven, clearly samsung will lose some customers to apple and so forth but we estimate that to be a relatively small percentage. that's somewhere under 25%. emily: we ask this question almost every quarter -- why

can't supply meet demand? he told me they are improving the situation weekly and they hope to have a supply and demand balance but for years, it's a question of whether apple can meet suppliers? guest: i don't think it is the latter. even if they don't change the look of the iphone, there are new components they have two create. it takes nine extra steps to make it. apple is producing these technologies at an unheard-of scale. the amount of ramp up ahead of the actual announcement of the phone plays a lot into it. there's a lot of factors going on here. will they ever solve it? i don't know if they will ever be able to do it to that high of a degree. emily: next quarter, perhaps we

will see a clear impact as to what is going on with the new pixel smartphone. i want to talk about china because we saw 30% revenue decline there. if you look at it over the last couple of years, we've still been growing. tim cook has been asked about china and india. let's take a listen to what he had to say about china. tim: we are very bullish on china. we continue to see a middle class that is booming there. there might be a new normal in the economy, but a new normal there is still a good growth rate. emily: how big a deal is a new normal in china? guest: i think it is a really big deal because china has had

some bad in the media over the last year because its device market has slowed down. what we continue to see his growth in the premium segment. tim cook talks about the middle class and that is where they are seeing business for iphone and it bleeds into things like mac. they will have some hiccups just like everyone else, but i still think china present a huge opportunity for apple going forward and if you look at how much they continue to invest, it's very apparent they feel the same as well. emily: tim cook did say india is a huge opportunity but it will take a while to become a bigger opportunity than china. guest: the population, over 50%, is people under 25 years old which they big market. the market hasn't shown a lot of

and attrition in the region, but there's going to be a lot of investments. fat should spur a lot of usage because the iphone and connectivity go hand in hand. you can't hide iphone if you don't have a network to run it on. i think that is going to replace the growth over the last two years in china. emily: apple has been talking about services revenue for a long time. but iphone revenue is 10 times what service revenue is. tim cook was asked about new products, specifically cars. take a listen. tim: the car space, in general, it is clear there's a lot of technologies that will either become available or will be able to revolutionize the car experience.

it is interesting from that point of view but certainly nothing to announce today. emily: you have been reporting in great detail about this. is there anything new there? guest: this is the first time where he came out and said apple is working on technology for the car. we have a story that apple is working on the core operating system in canada which is about a block away, so that is interesting. we had a story about how apple halted plans to develop the r, ple eiling a

mke tters a fed state mart

e he when it comes to good customer registration and seen good feedback, but we have in here for a while in the united states. there were partners like cricket and it's not a completely new entry but our direct customer business has been received so far quite nicely. emily: your biggest competitor

in europe is the same as your biggest competitor here -- spotify. what the french each or service from them? guest: we have a different approach when it comes to what we are going to give the consumer. we try to make an individual product so people can get what they want from pushing one button. we have diversified into non-music features as well. we have over 40,000 hours of a podcast and do live sports streaming and audiobooks. and the model how we reach a customer is different. we have orders like at&t and vodafone. emily: you did cancel your plans for an ipo, but spotify is moving forward with there's. has that made you reconsider your plans at all?

guest: we canceled the ipo because we had alternatives. we always knew we could go back to the private market and existing shareholders. we raised 100 million euros in the last couple of months from various shareholders. we will wait and see and decide to go for an ipo later on. choice is a good thing to have and we have this choice because of the situation. emily: at the time, you said the market was volatile. how would you characterize the market now? guest: i think even the financial market aside, the sentiment when it comes to streaming is much more positive. people realize it is a way people consume music in the future. people can see it is a big opportunity because it is still at the beginning of market

penetration. i think the sentiment is much more positive than it was half a year ago and the financial markets will be positive as well. emily: you do not have a free, ad-supported tear like pandora. do you think that model has a future? pandora has been free, but they are trying to convert for users to paying users. guest: we have a free model as well, not in the u.s.. i think it is an interesting model and it is one of the most effective way to converse -- to convert customers over. mo than 90% of our

subscription is the predominantly subscription model, hence it is one of the many ways we sell the product. it is not a bad way to do it, but it's not the only way you can get the customers into a subscription model. emily: how do you see the music wars laying out? d.c. multiple winners were one or two winners? where does apple fall? guest: i think it's like every business. it's not a winner take it all market. music is very local and the product we are offering is very local and there will be different opportunities for each of them, so i think there will be a couple of players in the field.

the key factors you need a strong growth product. apple will be one of them and i'm pretty sure they have been around for two years and they have the infrastructure in terms of the mobile business. they are going to be there. the competition is not new. it's going to be a multiplayer market, but not too many as you can see with the departure of smaller players nowadays. emily: you need to have exclusive content from certain artists to win users, but as that not the right strategy? guest: i have my doubts. we are testing exclusive artists, but i have my doubts because it is tough to make a consumer proposition which is so unique short to mexico so the that would change the kind of view that people look at streaming services. it's like sports. it is tough to create on the music side, so you can make an offering for the consumer which is attractive enough.

i'm always concerned when you talk about exclusivity. if you make it too difficult, i think the whole market will suffer and there's the risk of the increase of piracy. the model we have currently, if you subscribe come you get all the music you want and more is a better model. emily: that was the ceo of a french streaming company. spotify says they are investing in original videos and events with artists in the next six to 12 months. the company stands against signing artists to exclusive deals. the treat -- their chief strategy officer spoke about this in laguna beach. take a listen. guest: we are pro-choice, so anyone can make their decision. we don't believe it is good for the artist to grow a fan base

and develop your carrier. you need to meet fans where they are and that's why we don't do exclusives. emily: spotify has headache sanchez relationship, including with taylor swift and adele who have withheld their music from the service. coming up, we catch up with soundcloud. will the company remain independent? our conversation with the cofounder, next. all episodes of bloomberg tech is coming up. check us out weekdays, 6 p.m. in new york. this is bloomberg. ♪

emily: soundcloud is looking to stay independent, so says it teach you and cofounder. she was responding to reports that the startup is on the market.

the company is instead focused on growing revenue. caroline hyde spoke with the cofounder in berlin and began by asking about their focus on revenue growth. guest: it has been an exciting year for us, so we started not being lost commercially. we launched a subscription service and are rolling out in six international markets in the last six months. the last market we launched last week, so we have been very busy and growth is extremely good, both on the user side that on the advertising side. >> can you give us percentages? >> we are not talking about the outside, but there's a lot of pent-up demand because we are effectively a global platform, 175 million. there have been a lot of requests for the type of

features with the soundcloud services like off-line syncing and removing the app to get access to all the content. we now have all of the death on soundcloud alongside the great content from the past really a compelling offer up >> how has the team been able to identify spotify, pandora, how are you distinguishing yourself? it is very much about user led content. guest: it is kind of a social network where they share in real-time and connect with their founders.

it is very vibrant. the audience skews very young, so we talk a lot about what we call generation c, which is the teenagers of today. the interesting thing is the millennials have an ipod as their first gadget. so that is a very different world. they are able to connect through what they do on the platform, so soundcloud axes their life in a way other services may be don't. we are hiring more ugly than ever before and growing revenue extremely fast. we are excited about where things are headed, but it aches

a lot of vestment to roll this out. >> are you going to remain independent? guest: definitely. ultimately as a founder, that is where you want to go. you want to have someone that is a well functioning business and that is what we are focused on doing. emily: that was caroline hyde in berlin. the s&p 500 is reaching levels just 2% off all-time highs. the index has been bolstered by big tech companies with amazon and facebook accounting for 20% of the games. microsoft has added about five points to the index and alphabet added two points. twitter looks to slim down when it faces a future without a buyer. we will focus on land job cuts and thursday bumped up earnings. using text to change the way

athletes train starting on the court. that story is ahead. this is bloomberg. ♪

>> they have lost a combined $5.8 billion over the last six quarters. 20,000 jobs on a plunge in demand. consumer prices drop the last quarter. cpi grew by 7.1%. that is likely to see leaving interest rates next week.

and a willingness to tolerate sluggish inflation giving incoming growth and unemployment in solid shape. protesters rallied in hong kong over a dispute over the swearing in of two members. they had been ordered to retake their out after pledging loyalty to hong kong rather than china which will block them from taking pledges again today with a court ruling on the dispute pending. .lobal news 24 hours a day this is bloomberg. >> checking the markets, not looking very good. we are seeing all regional indices lower at the moment. it is impacted by apple posting is for sales decline in 15

years. it is actually retreating from a 16 month high. decline isof 1% nowhere near what we are seeing in australia. it's the biggest drop in a month. water.poured raw -- the nikkei is pretty flat coming up after the lunch break. expect they will hold next week. a lot of weakness coming through in korea. in hong kong, down by 8/10 of 1%. it get back a lot of solid gains. you are seeing those coming under significant pressure.

is as we see crude oil cold at that three-week low. emily: this is "bloomberg technology." i'm emily chang. apple earnings posting fourth-quarter earnings after the bell. investors don't like the fact that the price of the iphone has slipped. joining us is our bloomberg tech reporter, alex webb. we both talked to the apple cfo on the phone. we talked about the asp issue and that the price of the phone has dropped year over year. he has pointed out it increased when you look at a quarter to quarter. what's significant about this? alex: i think the thing we have to look at closely is the forecast going into three months approaching christmas. they have said they expect the asp to increase but if you look at the problems being endured by samsung with x loading phones,

practically, a lot of people are asking why on earth hasn't at given itself a punch year guidance because there's a lot of market share they could win out there. emily: i thought that very same thing. saying it too difficult to tell how that is going to affect us. it sounds like they are being very conservative. alex: and that is not a bad and to do, certainly from an investor relationship aspect of. if you temper expectations, that it is positive and one might expect it could affect the stock price positively when they report those earnings come the new year. as it stands, a lot of people think it is to conservative and there are a lot of questions that were asked about it on the conference call. emily: let talk about what else

came up on the conference call. tim cook calling it an intense interest for him and others. tell us about what he had to say. alex: it is interesting the way he parses his words. you think he's about to come up with an answer and he doesn't. he says he has an intense interest in television and the content is interesting. this is the context of a time warner deal. the ambitions apple has has been widely reported. they have been trying to come up with a netflix-like product but because they have seen what happened to the music industry, that apple became the common player, they are incredibly wary about giving those same tees over in the video content space.

emily: what about acquisitions? apple has traditionally not made big acquisitions. now, he is saying we are open to acquisitions of any size. alex: he said this on the march conference call, that apple was paired to make sizable acquisitions. this was perhaps a little more open. the proof will be in the pudding. we have not seen a deal of this size yet. maybe it is giving promise to investors that we have a plan going forward. but until that happens, we have two approach it with a certain amount of skepticism. emily: alex webb, thank you so much for pulling out more of the highlights for us. one company apple is not buying as far as we know is twitter. twitter is another stock we are watching. they are planning to fire about

8% of their workforce as they prepare to soldier on as an independent company. people said the announcement could come ahead of twitter's third-quarter earnings report. the stock has recovered in after-hours trading. you brought us the scoop yesterday about twitter planning more layoffs and we have a site reporting disney is back in the game, interested in buying twitter after all. what do you make of this? guest: i would caution you to believe that report. and testers are excited. but we broke the story of his knee's interest in twitter and they continue to be and can't contact with our sources. if something happens, we will tell you but i would not believe a random internet site i've

never heard of. emily: as far as we know, disney is off the table? guest: twitter is going alone, which is why they need to consider cutting some of their workforce. twitter has slowing sales and no signs of growth recovering for them, so they need to take some initiative getting to profitability and cutting some workforce would help them on that half and it would help them with their stock compensation. it has become a lot more expensive for twitter as the stock goes down. emily: twitter is a fairly large company with 3500 employees. one source i was talking to said they should cut two thirds of the staff and that a smaller business with the size of thousand people, it's not a bad is this. guest: many people i have talked

to said the same, that there are way too many people working on this one product and similar companies of twitter's size don't need as many people to get the job done. this is a company flying high for many years and was one of the most desirable companies in the valley to work for and for many people, it is still is -- it still is. emily: what does the road had looked like for twitter as an independent company? guest: twitter is going to have to figure out how to make live video work well. we've seen with their partnership with us in the nfl that they have gotten large audiences to come to their platform, but we need to hear from executives that is where the money is coming in and there is more to that and that could be an entry point for new user growth. emily: and, by the way, this show is streaming live on

twitter. i'm watching you live on twitter right now -- it is very meta. is this it? is this the future of twitter? guest: we will here on thursday. this is the thing twitter is adding everything on. this is a company that in the past has had trouble getting advertisers onboard with this new stuff and they really need to make a big push on thursday to have wall street owners understand they are going to be bailed out of quarters of slowing growth. emily: you will be all over earnings on thursday for top thank you so much for bringing us that update. at&t will sell its 100 channels plus online streaming service, wreck tv now, for $35 a month and experiment with all card distribution.

at&t hopes to buy time warner and is developing the service to respond to online only tv competitors like netflix and amazon.com. the ceos spoke about developing new ad model at the wsj d conference. >> we will develop new ad support models. these content costs are not going to be flat. how can we develop new models that will let us keep the price point in check, offsetting the price on content? i think that is important. emily: coming up, the residential election is less than two weeks away and surveymonkey has unveiled its latest poll tracking technology. this is bloomberg.

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emily: the latest nbc news and surveymonkey data puts hillary clinton ahead of donald trump i-5 points. national results favored clinton while libertarian gary johnson gets 7% and jill stein, 3%. that's about the same as last week results. clinton leads trump by 60% to 44%. they just came out with real-time polling maps to show the real-time results. joining me for more on the latest data is the chief media officer for surveymonkey. let's talk about how your technology has improved upon what was available for years

ago. how do we know this is a better representation? guest: the problem facing the industry is a technological one. surveymonkey has been doing it a long time, connecting them to respondents and getting a high-quality look at what they are interested in. we are setting our sights on the biggest challenge around. we're not just looking at six states. we are looking at all 50. emily: everyone wants to know if the polls are accurate. is this what's going to happen on election day and how confident are you the numbers will be the same? guest: the numbers have been super stable for the last five weeks. there were lots of allegations and charges back-and-forth. but the race has not moved at all.

a 50 state look where things are moving glacially, clinton in our inaugural map has 370 electoral college votes locked up already. that's more than enough to give her the presidency. emily: is their chance of another exit? whereby the polls did not see brexit coming and there it was cap is there a chance of donald trump winning this election even though the polls say he won't? guest: there's always a chance. but what brexit actually shows is a really tight contest. if you look at the monday before the thursday vote, our poll had it lead plus one. emily: what went wrong? guest: a lot of things went wrong. the remain campaign was reliant on young voters and they tend to be unreliable. that tipped the balance in what turned out to be a coin flip went the wrong way in the polls. but the polls were the least wrong thing. the market priced in remain by gigantic margin the entire

campaign. the polls showed a contested contest that it's because they got a close race wrong. it would have to be a much bigger failure not only an polls but all prognostication out there. emily: breakdown the demographic of those who are voting. who is leading what way? guest: that's one of the important things -- it's not about who is up and who is down. but you get to dig in and look at how millennials are voting. people of color versus white voters -- that's about explaining the election, not just what the electoral college outcome will be. this is an important political moment and we are aimed at explaining it. emily: i've voted, but i have never been pulled. i always wonder who they are

talking to. where is polling technology going. -- polling technology going? guest: it's always dependent on getting a good random sample. surveymonkey, because we have 3 million people a day responding, we can get random sampling on top of that. but it still having a rigorous methodology. making defensible, justifiable, proven adjustments. emily: can you put a percentage on it? guest: it is well over 90%. every day that goes by, it goes out. emily: great to have you on the show. fascinating to see the result you have roque and down there. back to the wall street journal deep conference where sheryl sandberg just spoke.

>> it is part of our mission that people can share what they care about on facebook and that includes everything from its my friends birthday to hear i am at this conference to here are the things that matter to them in the news. we also want to be a safe community. there's no place for violence, but that stuff sounds obvious. but those things can come into conflict because one person's free expression can be another person take. we know people are sharing more newsworthy content on facebook and that something we want to emily: enable. coming up, the tech some of the best in the nba are using to up their game. this is bloomberg. ♪

emily: the 2016-2017 nba season

is set to tip-off and one company helping players amp up their skills is play site. the company uses technology that dishes out analytics to help players up their game. the golden state warriors are implementing the technology as is the admin and squash club. my guest joins me from new york. explain how the technology works guest:. we use cameras and digital imaging technology to record all the training and matches session. we analyze the performance and everything is uploading to a personal profile of every athlete on the club. emily: i know this is implemented in oracle arena. you have any fun stories about how this has the moving the

warriors game? you have to give something to the fans. guest: the system is being used in every practice session and the technology gives the warriors and other teams the ability to record every practice, every move from different angles so they can break down the game, providing visual replay. emily: it costs $10,000 per court and $5,000 to run per year. what's your target market and what is your target sport, or is the goal every sport? guest: that's an interesting question because what place that does is they want to bring the most advanced technology to the

market. everybody can take some of the capability of the system and although we have systems that are professional, we are more excited about the junior level and our mission of using technology to take kids out of the screen, out of pokémon go and into practicing sports. emily: what do you see in terms of future implementation? could it be implemented in wearables? guest: absolutely. if i could tell you about where sports technology is headed up. in the next few years, we will see more digital courts. i mean courts that will be connected to the internet, that we have been cameras and this technology will communicate and you will see them wearing small

art shorts and smart shoes and we will fuse all of this information. to maximize and make it more fun and challenging on the way. emily: how do you handle the data and privacy around the data? i'm thinking a new generation of moneyball. presumably players would really like to have this. guest: we are very mindful of privacy. only they have access to the data and only if they want to share, they can. even we don't have access to the data of the players. emily: fascinating stuff. thank you so much.

we are keeping our eyes on apple, our leading story this hour with shares lower after the company posted at -- posted their first sales decline in 15 years. the company says the average selling price, the iphone, slipped in the fourth quarter but did lose their forecast for the holiday season. that does it for this edition of bloomberg technology. we will sit down with ginni rometty live from las vegas. all episodes of bloomberg tech are live streaming on twitter. check us out. that's all for now. this is bloomberg. ♪

yousef: apple strikes a bullish tone despite a rare annual sales declined. tim cook says the upcoming quarter will be far better. angie: saudi arabia faces a painful choice. iraq is the latest to say no. yousef: morgan stanley weighs in on the u.s. election. dave gorman says the campaign is ignoring the real issues. angie: the egyptian