oliver: we are coming to you from new york. how the election ate the nfl tv ratings. taking on the man sysyphian task of trying to get republicans to look at climate policies. oliver: this might be the world's most ambitious cryonics company. "bloomberg businessweek" starts now. carol: we are here with ellen pollock, editor-in-chief. you write about sam's club in china. it's not the sam's club we know

here in the united states. ellen: they have repositioned sam's club. in the u.s., they mostly target small businesses. it's known for both purchases and discounts. in china, it's about high-end affluent consumers who are willing to pay for luxury products and even walmart products that are priced higher in china than they are in other markets. carol: we are talking about $3000 for a rice cooker. ellen: my favorite is there's an ironing system that cost $4000 and comes with hours of instruction in your home. oliver: let's talk about this break down of the deal between tronc. and

ellen: it was an unsolicited offer. it has been in the works for awhile, it has fallen apart before. this time it fell big-time. gannett is the biggest newspaper chain in the country. they want to build a huge chain of newspapers. tronc is the old tribune company. they own the los angeles times. he wants to help save journalism. he did not want to give it up. the price was good. in the end, it dragged on for so long that the financing fell through. carol: another story is in the features section. it is your cover story here in the united states.

it has to do with what's going on with the nfl and people aren't watching as much. ellen: they are having problems on tv and nobody expected it. for broadcasters, it was a bright spot. people are cord cutting. they are streaming video on their devices. but the nfl was a dependable source of revenue. now it looks like fewer people are tuning in this season. and it has a lot of people worried and trying to figure out why. carol: we got all of the details. felix: the nfl ratings are way down. for years, the nfl has been the biggest thing on television. it really is the biggest thing still, but the ratings for primetime games have been down 19 or 20%. about 1/5 of the audience disappeared. it's a huge deal for the nfl and its media partners. carol: you quote a sports agent. he talks about the money machine.

dependent onall television and the reason for basedbig contracts is all televisedcess for football. merchandise, sales, memorabilia. relationship.tic trend, it is happening precisely this season. d why?ey have any idea everybody is throwing out

hypothesis. the election. presidentialhe campaign is over, it'll come back. true in the past, but not like this fall. there is so much football now on different nights. right. the sense of build up.on used to 9:30 in london air at

the morning on sunday in the west. cover.the footballe done stories in the past. physically.esent on monday they have games apparently. instead ofse, football we listed all the they might not be

doing well. humor.s part of the jamming them together. carol: these graphics are kind football,nday night game inalmost hear the the background. shifta donor trying to stance learns 7.5 milliontle dollars can buy.

all that, next. ♪

♪ oliver: welcome back to bloomberg businessweek. carol: an advocate for conservative. oliver: we talked about the profile and quest to save the planet. politicaly is a total rookie. a successful business guy, sold a company for $20 million. only 48 years old, decides to everything, time in money to getting republicans to shift on climate change. he shows up in washington last summer and starts spending money party.ing to move the

my story is sort of like about all of the obstacles he faced and how much he had to change to try to make it work. in with a mission of trying to get it on the republican platform about double climate change. oliver: yes, he wants to change the party. his first idea was, let's start with the grassroots. maybe the problem is republican voters are not hearing conservative voices talking about the issues so let's try to digitalt to them to a ad campaign, facebook, google, and get their attention and tell them about science and it did not work. people did not pay attention to it. >> so where did he start? did you start as a staunch climate supporter high-end advocate of these ideas or did he start as a hard-line republican aunt mary the ideas

to them? >> he has been a republican forever. his dad was a big wheel in charlotte, where he is from. sort of a local power broker. he grew up into his experience in the business world confirm he is a small government pro-business kind of guy but then, you know, about 15 years ago he started to get interested in climate change and he is a kind of guy who does the research. >> it sounds like he had to convince himself through various means. he heard from businessmen concerned about this. he did his own research. the impasses he found within the republican party? strictly ideology? is there money behind it? why is it so difficult to get people to have the same experience he did? >> that is a great question. why is it that when you put ads on facebook about climate

whoge, people agree with it are liberal and conservatives shut down. even if you are trying to presented in a conservative voice and be above the partisan thread. i spoke to a professor at yale who has a first -- persuasive thesis that when it comes to these hot button issues, that come from our life, there is nothing you can do today just up climate change. it is a kind of abstract. on issues like this, when people thing about the science what they are doing is trying to present a version of their tontity that is acceptable the people around them and liberals are just as guilty on issues where they would reject a scientific consensus if it is on the other side, so when it comes to the storage of nuclear waste for instance, there is a

scientific consensus that it is not that scary. liberals think there is a scientific consensus that it is. oliver: our politics and policies in section. we wanted to do a spread with voters and we realized we could do it before the election because the election has been parts of thelarge country since october. her early voting starts in early thisd october and at point, 22 million have actually already voted. the election is already happening so we sent photographers to four swing states and one newly-contested state, utah. where we know it is a rock-red republican state voters who were there who are predominantly mormon are having a tough time with donald trump. it is a state that ted cruz one

in the primary. so we sent a reporter to utah which had the lowest percentage of vote trump and vote hillary. that is why we went there. such aher: and contentious election, how difficult was it to get people on the street to let you take their photograph and say, yes i will happily let you take my picture and put my face to this candidate as support. >> in north carolina, the black churches have remained for sunday marching and voting to the polls. on sunday they take people right out of the church pews and march to the nearest polling station. so we went to charlotte and the photographer marched with that group. when he got to the polling station, he talked to some of the people that had not come with the church group and sure enough he found somebody who was very positively a jill stein

voter and so -- >> what about nevada, voted for twice.nt obama >> an interesting situation. a democratic senator, harry reid . who is retiring. that has been the scene -- iscernible] a real mix of people coming out there. we went to las vegas. we had a woman who had retired to las vegas from new york in she said she voted for ronald reagan and voted for republicans in the past but this time she is voting for hillary. it was interesting to see the people who were really proud to tell us they were voting early because they wanted to make sure their bed happened, got counted, that they did not get stuck in line and they were happy to tell us.

>> a visit to a supermarket proves donald trump may be right about one thing. i expect not in the way he intended. >> more and more rhetoric to in mexico, more and more american stores here every year. i have been living in mexico for 12 years and all i've seen is growth in this area. more starbucks. down here red lobster now. anything you need in the united states, you can almost early find here in mexico so we decided to kind of chronicle aat through the shelves of supermarket here in mexico city right outside of mexico city and know, justnd is, you shelves stocked with american goods. is the process that brought all of these american foods into mexico? factories there which make it cheaper to use and distribute?

what is driving it? session. all these foods, the point is they were not made by an american factory. there remain in the united states and imported to mexico. mexico imports food from all over the world but 80% of the food imports company united states. this is clearly, you know, a product of nafta clearing paths both ways. so, that is one part and another is, you know, cultural sharing between the two countries. carol: i feel like this is an isormational piece that about nafta. you are really showing that there is a lot of u.s. food going into mexico land that has resulted in jobs being created as well as u.s. side the mexican side.

>> exactly. to make a lot of the finished products that are eventually, you know, exported either from the u.s. or mexico, they will cross the border several times. as much is eight times trading jobs on both sides before they are ready. into the data points for mexico is that 40% of all mexican, you know, finished by victor exported. 40% are made in the united states and that is a lot of jobs. carol: up next, productivity of workforce. oliver: and people who make a living with death are in for bad news. carol: that is next. ♪

♪ oliver: welcome back. carol: productivity has been growing at a stellar pace in the last 10 years. we found at least one number that coincides with that. >> a decade or so ago, an economist noticed something strange across a number of countries when you have a higher 40-some things in the workforce, 40-49-year-old, you tended to get higher productivity growth and the most important thing in the world is productivity growth because that is a higher living standards. this was kind of a big news and kind of weird because, why? particularly 40-something. the national research council took a look at it and said,

something is wrong here. they did not type. at the president's top economic advisers looked into it and said that subsequent to research said, yes, it was right. there does seem to be something going on here and what is interesting is that at the time the work was done more than a decade ago the percentage was kind of falling. so that was a drag on u.s. productivity growth. carol: back them. >> back then. but now we are getting to the bottom of that where the share of the company workforce is getting close to the bottom. in the next decade or so it will be heading up a little bit. carol: we are trying to figure out what is going on in our economy will stop it feels like we can't get the economy going significantly. does this explain it? peter: it explains some of it. apparently. i would've not thought this myself.

but that is what the number shown. your next question is why would that be. i asked jason furman, he is president obama's chief economic advisor. here is kind of careful about it. carol: he's 46. by the way. peter: right in the sweet spot. carol: he thinks he's productive. peter: it's a combination apparently of the experience you get after couple of decades in the workforce being positive and you are still vibrant. and kind of a young. i know i am out of that age group. i can say that without any accusation of tilting it. so, you have the sweet spot of the best of both worlds is the theory. oliver: in the markets and finance section, americans are -- there is no way to get around this -- dying faster. >> i looked at a study and actuaries are a profession that

this is what they do. this is their main thing. their main bailiwick. they just came out with a new study for 2016. the estimates of life expectancy are basically about six much order then a year ago. so i looked into why that was. and basically -- carol: that doesn't seem to make sense. we would all think that health care is getting better and we know what to eat and what not to eat. and yet, the research says something different. ben: what's going on here is the health of a certain segment of americans is deteriorating. studies have shown middle-aged white non-hispanics in america have had a lot of problems with drug overdoses and suicides. i am sorry this is not uplifting , at all. their life expectancy has gone down a little bit. but what's really going on here is the actuaries are predicting the future and they have always assumed in the last decade that life expectancy would be good.

started living longer in longer, but that has slowed down. so, it's not that people are dying off, it's the improvement is not as fast in the future. oliver: here's what i found fascinating. you mentioned some of the more identifiable causes behind the trend. they are ones that could be controlled or have a choice. you mentioned suicide and liver problems. we think of that being tied to alcohol. immediately comes to mind. do you think or does the study get into why those issues are cropping up? ben: the thing is what we see is the inequality story. we have seen economic data translating into health. if you look at studies of high school students versus college graduates, college graduates at age 40 can expect to live 10 years longer.

in income can expect to live 14 years longer than the bottom 1%. oliver: they can expect to live 10 more years, this is a very interesting math. if you look to a certain point, you can expect your life expectancy to live beyond it some certain point. ben: that's a good point. when we talk about life expectancy, we look at life expectancy at birth. so, if you look at those onlystics, you think, i am 65, i am only going to live into my late 70's. actually, if you are 65, you have a chance of living to 86. you have 50% chance of living longer than that. and so it is important when you look at these numbers not to get too bogged down in what the birth life expectancy is. oliver: up next, if that last story scared you, don't worry. we will introduce you to one company that wants to help you live forever. carol: a license to print

plastic that could be the future of global currency. ♪

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private wifi for your business. strong and secure. good for a door. and a network. comcast business. built for security. built for business. ♪ oliver: welcome back to "bloomberg businessweek." carol: coming up, a first for sports. jets forlus, private your pets? that is if your are a friend of vladimir putin. carroll: and we will tell you about the moscow critic -- clinic that to may hold the key to immortality. that's all ahead in "bloomberg businessweek." ♪ carroll: we are here with the editor-chief ellen pollock. there's another must-read and

this week's issue. you guys have a fascinating story looking at how china make it to the slowdown of stagnation we've seen in japan. ellen: that is right. so obviously, china's growth has slowed. but it is still pretty substantial. we look at is what has happened to japan and what it is similar to what can happen in china. so not that many years ago, , japan was considered to be growing very fast. you know, catching up with the u.s., and everything looked rosy and now obviously it has been in a total funk and there has been deflation. it has been very hard to fix and they have been trying for a long time. we see a lot of the same patterns. in japan, there was a lot of cooperation between the government and big businesses and favoritism for big businesses, etc. and the same kind of thing happens in china. and so the question is whether they are replicating various problems, including that kind of cooperation, whether they are

funding big companies -- what we are now calling zombie companies. carol: right. ellen: whether there is too much money, and that is a huge problem in china. the question is whether they realize that these are all stumbling blocks that could lead to someplace they don't want to go. oliver: shifting to a story here in the global economy section about russia, and specifically, vladimir putin in the kremlin. i think this is fascinating because they got a bit of a leak in their own sort of data, and there is a lot of tension right now within the kremlin. tell us about the story. ellen: so, in the kremlin -- it's kremlinesque, there are a lot of people with diverting interests and they are fighting each other, etc. and there is and opposition leader who is posting all kinds

of what you might call high-level gossip on his website, which points to excess and mismanagement, etc. andsome of it is associated perceived that one party got favoritism over another. but it's things like -- carol: the show dogs. i mean, show dogs. ellen: dogs flying on planes, paid for by companies. just incredible excess. oliver: this is the candidate for the opposition that may be coming up against putin. ellen: he ran for mayor of moscow some years ago and did not succeed. this is riling up a lot of accusations of mismanagement of money, etc. and yes, there is a dog angle.

carroll: it is a great one and we don't normally hear about the private dealings with the kremlin so it is kind of cool. well, features section as you have a story about russia, checking out cryonics berm -- cryonics firm that is doing great things. ellen: back years ago, there were lots of stories about freezing bodies with the hopes that later, people would be revived. diseases would be cured, a baseball player ted williams was one of them. this was also developing in a big way in russia, through this one company we write about. and as part of a trans-humanist , movement, the idea is to see if you can live forever or a very long time. and the thought is they are going to freeze bodies, sometimes just the head, with the hope that people can survive in their brains can be downloaded into computers. and this is getting some traction, these people are really serious. one of the big problems is how

to unfreeze. they are using a chemical process that they actually do not know how to reverse yet. oliver: right. ellen: and so it's not just can you revive people, it's how do you undo what you've done to preserve the brain. oliver: it's almost something you have to see to believe. we spoke to josh, who saw the facility for himself. josh: i wrote about this company based in moscow, one of only three cryonics companies in the world. two of them are in the united states, one arizona, when in michigan. two of the only places if you want to be chronically preserved. carol: what exactly are they doing? josh: most basically, they are freezing people after they die. visible more obligated than that, it's not like they throw them in a freezer and that's the end of it. when you freeze tissue, it causes damage. there is water in our cells that expands. the theory behind cryonics is

that whatever has killed you, perhaps sometimes down the line, the disease will be curable or nanotechnology will allow reconstruction of cells. the unbelief is that something called the singularity or brain uploads will be possible. whatever constitutes our personality, which is memories and we don't even really know, it's all stored in the brain. but at some point, the brain, which is some kind of hard drive, will be able to upload onto the machine. so then you can live forever virtually. carol: or someone who is brilliant, like a scientist, the thinking is bring back their brain. josh: they essentially turned tissue into glass. it is a little complicated but then you get put in a tank and you are cooled with dry ice. that's it. oliver: how closely paralleled is this what we see in science fiction movies or, to movies? how about "austin powers," myriad of cultural examples where this kind of things exist.

are they getting closer to turning that into reality? how much science is there being done here? josh: in the movies, they always wake up. so at the moment, they gotten pretty good at preserving people. not good at all about thawing people. so, you know, the most basic problem is that you can't reverse it easily. it's considered toxic. the answer they will give you is we realize there are flaws and that right now, we can bring you back. but technology is advancing at an exponential rate, so down the line, we going to figure it out. typically, the answer is we will figure it out. but if you don't do this, you won't have a chance. carol: the technology section, we investigate the company that's making 99% of the world's plastic cash. >> they started making cellophane, but over the years, it expanded and now a corner the market on plastic banknotes.

so, plastic cash is becoming much more popular around the world. countries like mexico, canada, a strident, and now the u.k., are adapting it because it is more durable, it is harder to counterfeit, and so in nokia, ith a picture -- and so innovia, with a picture on plastic has cornered the market on plastic banknotes. plastic cash is becoming much more popular around the world. mexico, canada, australia and now the u.k. are adopting it because it's more durable and harder to counterfeit. with the history and plastic, they've been able to carve out a niche for themselves. oliver: run us through who is leading the front on this type of currency right now. adam: australia was the first to do it. some time ago, in the 1980's, and the result of that was they needed something that was more durable than paper bills that

could withstand the heat, and so they went to know via and created these bills. more and morecountries have been adopting. carol: what is a plastic note? what is the science behind it? what is it made of? adam: it looks like a regular bill, but it feels a bit like wax paper and has a bit of a sheen to it. some people have shown you can do things like you said like a final record needle. but the way that it is made is really interesting. we went up to northern england to see how it's done. it starts out as these little popcorn kernels of plastic. and they -- it is a 10-story building and at the top, they put in this plastic that is heated and melted. it comes down into the sheets of plastic where it is melted down incredibly flat. as it moves down the factory, it becomes thinner and thinner come until the end, it flattens out even more and they had holograms and the ink in its cut into reams in which 60 bills each can

go on to. and before long, it ends up in people's wallets. oliver: is amazon's cloud service to powerful? here is why some retailers want to ditch it. carroll: and the post-human investment guide. multi-faceted robots. this is "bloomberg businessweek." ♪

♪ carol: welcome back to "bloomberg businessweek." i'm carol massar. oliver: i'm oliver renick. carol: some retailers are getting worried about the reach of amazon web services.

or flagshipar part part of amazon has very low margins. it's a very competitive business. the cloud business has a much richer margin. so the genesis of this story is basically a comment that this kind of a startup made at a , yourence saying, "look are giving these guys business and you are helping them subsidize the e-commerce part of the business with the cloud business. you are fortifying a competitor, you should look elsewhere for cloud services." carol: that leads us to the next part. there are others doing this. amazon is one of the major players, but microsoft is doing something. and so are a few other companies. >> the choices are more reasons. amazon web services still has more than 40% of the market. increasingly what you see people doing is divvying up little parts and giving it to different

companies, sort of like not putting all their eggs in one basket, which is what people are scared about. after we heard this comments, we went around and talked to the i.t. executives of major companies and we found that did resonate. home depot, for example, said it was absolutely a consideration when they were weighing who to give some of their cloud business too. they said, for example, if we said tomorrow that we were renting server capacity from lowe's, people would laugh. and so they said for that reason, we went with somebody else besides amazon web services. oliver: in the technology section, the nba is setting the record as the first professional sports digger shot of virtual reality. carol: a little more than a week ago, something happened at an nba game and you were there. tell us what was going on. >> it was a vr broadcast. meaning "virtual reality."

>> yes. i am using the jargon. sorry. it's not the first time it happened at an nba game, but this year, the league is committing to do one a week for 25 weeks. it started with sacramento and their brand-new arena against the spurs on thursday the 27th. oliver: who's is going to have access to this program? how do they get involved and pick the games? tell us how the consumer actually consumes this product. ira: you have to be a league pass subscriber. it's $200 for the season. if you have that, you can do the vr at no additional charge. you then have to have it this point, a gear vr headset, compatible samsung phone, a pretty good wi-fi connection, and then it is just added on. in to go through, they are working with a company called next vr, which specializes in live streaming sports and events to produce these. use your league pass login at

the next vr app to watch the game. they are hoping to expand. oliver: there are a few moving the parts. hundred dollars involved. you actually went to the game and got to put on the headset and experience the game, even though the real game was -- ira: a couple hundred feet away. carol: what was that like? ira: i had only seen a couple of minutes of vr, not mask about. but delivers on the immersive experience, and you forget where you are. they are working out the kinks. in this particular case, they are trying to do a tv style broadcast. they have eight rigs stationed around the station. they move you around with these three vr cameras that give you a 180-degree view. they have announcers and graphics on screen, so if you want to see the score, you look down and it seems to be below you. this is the first time they've done it that way.

for a basketball game. so when they whip from one camera to another, you are disoriented and don't know where to look. if the vr can't quite focus in the way or i can, what's far away and what's close, with your eyes, you automatically refocus. in vr, they are still dealing with that problem. so what's far away can be fuzzy. but, it is really fascinating. i mean, you find yourself twisting your head to look over at the coach while the action is going on and he seems to be right there. at one point, i'm seeing the referee walk right up to the scorer's table where they have the cameras set up and he is kind of just standing right next to you. it's a novelty at this point, but you can see the promise of what this could be. the replays are fascinating. i think that's going to be a feature,t of vr watching the play again in immersive perspective. carol: in the markets and finance section, money managers are pitching a new type of portfolio run by a committee of robots. oliver: here's reporter dani burger. dani: it's looking at characteristics of stocks,

rather than companies or fundamentals. so for example, whether they are cheap, they don't swing very much, or whether they have momentum. you can already buy etf's that isolate those single factors. what multifactor does is takes all of those and steps as many as they can into one etf wrapper. so you buy one single product that is low volatility, quality stock, all of those together. oliver: that sounds like a lot of things to fit into one cohesive strategy. what makes it appealing? dani: is appealing because first of all, there are the tax reasons. the classic etf, that they are cheaper. but a lot of times what investors want these four core product, at least, that's what they are not for. -- sot is what they are that is what they are built for.

rather than owning the s&p 500 is your main core thing you hold on for a while, you will him to this. you don't need to buy a bunch of different etf's. carol: it controls are for polio automatically. dani: it's almost geared to a retail lot he ends, it's like hey, don't worry about it. we have this math builds portfolio for you. oliver: why are we talking about multifactor strategy right now? is it because it's been a difficult market the past 12 months for active managers to make money in? is it a trend to passive investing? what is making it right now? dani: all the points you raised are valid. be due to the general flow from active to passive right now. another trend that's going on is the idea that because active managers are having a tough time, perhaps more mathematically-based investors can do this better. you put those two things together, it's definitely an idea whose time is come. oliver: what is so cool about the skimm, and why it's a must-read for millennials.

carroll: and say goodbye to protein shakes. we will tell you about an ice cream you can eat after your workout. ♪

♪ carol: welcome back to bloomberg businessweek. i'm carol massar. oliver: you can also listen to us on sirius xm, channel 119. and on am 1130 in new york, am 1200 and in boston, and am 960 in the bay area. carol: in london on dabmux3 and in asia on the bloomberg west radio plus app. if you are a millennial, chances are you are aware of the skipp. oliver: why is it so popular

among readers and investors. >> two roommates, in their mid-20's at the time, former nbc producers who basically were trying to start a newsletter that would summarize the news for their friends. the idea that millennials, while they are not huge consumers of newspapers or network news are in fact, contrary to popular belief, they want to do with -- want to know what is going on. so, it's a straightforward summary, compared it to the original time magazine. it's very broad it doesn't go into a lot of depth. on the other hand, it gives you kind of a good foundational knowledge of what's happening. and it's written in snappy millennial language. carol: what do you mean? max: a lot of jokes go on over my head. despite the fact i am on the younger side. ,t's sort of kind of you know uses acronyms like irl, etc., etc. that's nodded --, you know. anyway -- carol: they are having some fun

with it. max: it's youthful. oliver: i was on the subway looking over the shoulder of the person next to me and i saw the headline, i forget what it was but it was a major news event. and i was like, ok what is this? i said in reading more and the content when you got past the snark was very straightforward and very objective, which surprised me. max: we are having an editorial meeting the other day, i it brought up like six stories in the regular business meeting. three of them were in the skimm that morning. so it is pretty comprehensive. and despite the fact it can seem a little but you will it makes , you feel old. but it is the news. what is pretty amazing about it is its growing really quickly. we have 4 million subscribers, 24 century fox with a $.5 million investment and the new york times company. so, you know, it is kind of this

little weird niche thing that might actually turn into something big. carol: a new healthy weight need a whole pint of ice cream. count me in. oliver: as long as you give me a scoop. hilltop, you can a pint of this ice cream anywhere between 240 and 280 calories, which to give you some perspective, ben & jerry's chunky monkey, which is amazing is 1200 calories for a pint. oliver: it also has the added benefits of full protein. how can they -- what exactly is going into this so-called ice cream? haveah, so basically they replaced all the bad things with things that taste pretty good, that aren't as bad for you. there is no proteins to make up for the lack of fat. they are using a no calorie sweetener in stevia. and there's a sugar alcohol, which sounds complicated and kind of gross but which actually

will not get you drunk and tastes fine. carol: this was created by a lawyer who had concerns and health problems. >> 2011, he buys an ice cream maker off amazon. it is one of these crazy stories and he tinkers with a recipe and finally get something to taste good. by 2014, it's in kroger and whole foods, everywhere. oliver: he stumbles on a recipe that works and brings it to big retailers. who is investing in this and where's the money coming from to keep this going? crimes they are not disclosing sort of a lot of the nitty-gritty plans. they don't like to talk about the process to get the ice cream to this place. one of the really interesting things early on they were basically told my people buying it at the ice cream tasted chalky. when it freezes and re-freezes.

they have figured out a fix that. carol: "bloomberg businessweek," is on newsstands now. oliver: and online. carol: i love the story of sam's club in china, it's different in terms of product mix. you will see a $3000 rice cooker, a $28,000 curved tv. you can buy pricey red wine. kind of interesting in terms of the strategy in china. they're going after the aspirational shopper and the shopper in china likes these imported goods. and it seems to be a good , strategy for sam's club. oliver: they are all really expensive. carol: yeah. oliver: and there was a surprise element that we are talking about chinese economic growth, it's getting weaker, but you think about the actual consumer, they are willing to turn on some bucks. carol: especially the growing middle class. your favorite story? oliver: the two stories of longevity and preserving life after death, the story about how americans are dying younger, which is an interesting economic -- it's not too bad. there's this idea that maybe we

are not measuring it properly. and then you go to russia and this great story about a cryonics company that is freezing people's brains. carol: more bloomberg television starts right now. ♪

emily: i am emily chang and this is the best of "bloomberg technology." we bring you all of our top interviews from the week in tech. coming up, facebook is projecting a slowdown in ad growth. have expectations been too high? alibaba shrugs off the chinese economy with double-digit rowth. how long can they continue to defy estimates? steve ballmer weighs in on the u.s. election.