>> inside this week's issue, we go into the moonshot. less, while donald trump is probably very excited about his victory, nigel is in a very close second. enschll introduce you to m bench, following the success of all on a shelf. shelf.on a

all of that ahead on bloomberg businessweek. megan here now with murphy. first off, and want to talk about a story you wrote about basically as a storm that donald trump tweeted about china and taiwan. tell us about that tweet. call with 40 of diplomatic presidents in terms of approach and not officially recognizing taiwan but giving etc..ilitary support trump shows he is either not afraid or won't be reined in. the most interesting part is when it first came out it seemed like it was an amazing pr gaffe. he did not know what he was doing. the deeper, this is a year-long lobbying effort. we're people who are close to trump have advocated for him to

embrace a new tougher stance on china and that is what is important about this poll. china immediately came back and says they were criticized editorial on the front page of their front pages. talking about putting in huge trade tariffs etc.. for your biggest move to be a diplomatic move with taiwan that shows what this is going to look like. drugs another country that is in turmoil, it italy. a big referendum. >> you could save turmoil. >> but it is not just about the clinical situation. that is a problem that has to be dealt with. >> the referendum was interesting and the respect that while the markets were priced, in terms of the senate, you are right. the italian banks most importantly the large bank and

,taly has a multiple bailout people and others, israelis trying to go back and raise more stave off sort of another run. this is a bank that has long been in trouble. hass always referred to and been referred to in surveys as the capitalization of european banks as the weakest. there is not the issue of turmoil in terms of what is going to happen to the banking and a is it all going to industryit it puts the in a flux and a political vacuum of what we see in italy now although we have seen italian bankshares rising it's what it means in terms of the euro for to buildt of efforts european banking stability in europe when we have this referendum and this wave of

populism. that is what people are looking at. geopolitics for the cover story, a fantastic story about google working in one of the more kind of veiled businesses. goodis is such a big piece. the central tension between the group of engineers and the people who want moonshot's there. whether it is google glass, whether they are building an internet in the sky with balloons. they are passionate about truly changing the world in a big way. google, alphabet, using it as a business to make it sustainable. they brought in the former ceo of morgan stanley who is really saying, ok, how do we justify this. i think what google is going through is the existential crisis, what kind of a business

are we and what kind do we want to be. >> in 2015, larry page kind of shocked the world by introducing this new structure where google would be like a little subsidiary. how do you continue to do all of the crazy stuff that google has been doing and do you even kind , googleto do that stuff makes all of its money in a sort advertisingway, primarily, search and youtube and that it has like 100 other businesses, a lot of which make great products but very few which make much money at all. >> you are talking about the other bets? >> that sounds terrible saying, but yes.

>> google glass it is one of them. it came out with a lot but you don't hear about it any more. as it is kind of about the experience with glass. it was an interesting product, you can imagine if they had not put the name on it maybe. if they had just said, hey we have this website. if they had not had this big launch. i don't think you remember where you may not remember, diane furstenberg walked the runway. but there is a fashion week show where they walked the show wearing it. it helped heighten the sense of disappointment when people got the device and realized that they couldn't do that much with it. and if you look at alphabet and google, they have been awesome at making cool technologies but not so great at turning them into businesses. but too was a good idea soon? they're spending a lot of money

on this but it kind of sizzle's. >> it kind of depends on what you are talking about. with google glass, there was some product issues, marketing issues. with the self-driving car, which is another one where google seems to be ahead of the game tech knowledge he-wise but in terms of business seems to be falling behind a little bit between uber and tesla. which are at least good commercial products. i think there is a question of whether they have a business strategy besides the technology. so i think that is what it comes down to. a lot of smart engineers and they're trying to get better about bringing product to market. oliver: let's talk about the fun business stuff. we have heard about google x which is shrouded in secrecy. at the end of the day, cool stuff. run off some of those. >> the core things are the self driving car, loon, balloon

powered internet. you can sort of think of them as little satellites that they float in the stratosphere and the other big one is weighing, -- the other big one is deliveryth drones and they are doing test in virginia are they are delivering chipotle. but the plan is that they will deliver lots of things. and they are bigger than your average room. oliver: and they're probably a handful of other products that got killed along the way? >> we know there was something called foghorn, a plan to bring hydrogen fuel. there was a blimp, a cargo blimp like a cargo blimp instead of a cargo ship. and there was a plan to build giant tvs. that they also seem to have killed. so what they're trying to do is be a little bit smarter.

in the past, google would just invest in cool things. he ends they are trying to like look at these things and say, well is his goal in and is it a business? if the answer's yes, they will keep going and if the answer is just that it is cool then they are trying to be smart about the investments. >> it has been percolating but there has been no new moonshot for two years. is this a result of the chief financial officer? that people call it internally, ruth.ss >> he has said to my cowriter and i that it is just a coincidence. it does feel like there have been a conscious effort to pull back. we expect that the next moonshot will probably happen with robotics. they acquired sort of like this

egg mess of a robotics company. and this is part of the weirdness of google in the past, they didn't really have a clear mandate. and what they're trying to do no is get those into shape and i would guess -- if we hear from them in 2017, it will involve robots. although i don't know exactly what the robots will be doing. and again, because they are being more disciplined, it is possible that they will decide that the robot thing, we need to keep working. oliver: up next, a box retailers have found a new way to ring money out of the small towns that they operate in. and the growing divide over what president donald trump says he wants to do about corporate taxes and how the rest of the republicans around him feel. ♪

♪ oliver: welcome back. i'm oliver renick.

in the "industry" section, make box retailers are finding a new way to lower corporate taxes. but it does come at a cost -- just not to them. >> you write about something called the "dark story theory." what is that? >> a new way that retailers are trying to argue their property taxes it should be appraised. the traditional method that cities and towns have used to figure out how much the big-box retailer is worth, you look at how much the land is worth and how much it cost to build it and then they mark off a little bit for depreciation over time. that is the way they've done it over time. so lowes would build a store for $10 million. for tax purposes, it is worth about $10 million. but with the retailers arguing, it is that the store should be valued at what it would be worth if it were sold.

so if lowes closed that store and it sat they can, how much would that sell for? and with the comparable sales data, they say no, that store sell for $3on would million or $2 million. there are comparable sales out there that they are using. vacant stores that they are saying hey, that is how much it is really worth. it doesn't matter that it was worth $10 million for us to build. on the open market, $3 million. obviously, this is a huge difference in property taxes. with a difference in valuation like that. they are saying that is not a fair comparison. those are closed stores in a different community. oftentimes they were closed because they were in a less desirable area. so that is the property tax story. and often there is a lot of tax money at stake for them.

oliver: so what was the determination in michigan? what was the outcome? >> in marquette, michigan. upper and insula of michigan. it is remote. lumber, timber, mining community. an unlikely place for these battles to play out but lows built the store around that amount, and years later they came back and said, we built this $10 million store and you helped pay for the infrastructure and the utilities based on the assumption of what we would be taxed out that we've actually done thinking and it turns out based on what other stores have sold for hundreds of miles away this store is only , worth $3 million. lowes won the argument in front of the michigan tax tribunal. judges agreed with them.

and this town, marquette, michigan, has lost hundreds of thousands of dollars in property taxes from lows. and then other big box retailer said they would do the same thing. so target, best buy, kohl's and even car dealerships in this town have made argument, well, i know it cost as much to build the store but comparable sales, you know, car dealerships do not sell for very much. , county of market, has now lost $2 million in property taxes. >> $2 million is a big jump of them. >> this isn't orange county. so they have been tightening the purse strings and cutting back on things. the fire department puts off new equipment they were planning on buying and the fire department will end in the red. the bank has closed on sundays. -- the library is now closed on

sundays. they don't have extra money. next year they're looking at cutting back on hours the sheriff patrols the township. all sorts of little things you wouldn't even think about. oliver: moving to corporate taxes. take a look at the proposals donald trump has said about corporate taxes through speeches but mostly through his tweets. >> he had a series of tweets, six, a lot for him, about companies that move jobs overseas. he said, if you're going to do that, don't expect you can just bring products back into the u.s. if you do that will put a 35% tax on you. and this kind of struck a lot of republicans wrong. people in his own party. including house majority leader kevin mccarthy, who said hey, there are better ways to do this. a jr. house republican said -- is this, make venezuela great? the problem is that republicans tend to be a party of -- look,

said the roles and then let business comply with the rules and get things done. not a party of let's have the president come in and make decisions day-to-day about who wins or loses and that is how things appear to be going over the future trumpet administration. >> well i love that you say that tax policy is complicated. both sides of the aisle agree something needs to be done but it is not something that can be done in 140 characters or less even if you tweet six times about it. this is a complicated issue. and we need a leader to look at tax policy in a smart way. >> my article is not tax policy overall. business tax policy. which is complicated enough. i mean, it is broken as you said. we have the highest or one of the highest among major countries corporate tax rates. and yet the amount we collect as

a share of gdp is actually below the average for the rich countries. so clearly, something is wrong. we know the well-known story of the products being held overseas because people don't want to pay the high tax rate. >> repatriation, yeah. >> something has to change. my article is about the house gop plan. a better way. paul ryan not always touting it. always touting it. and actually, it makes a lot of sense, what they are talking about. living to a tax plan that is new. destination-based cash flow tax. a change from the corporate income tax. it could have beneficial effects. and interestingly, it has bipartisan potential. a prominent economist wrote a tankfor a democratic think a few years ago, endorsing this kind of tax.

oliver: this is a big topic. a time of reports i have been strategistst four talking about what this corporate tax policy could do in terms of earnings. but what is interesting is that paul ryan has a book and donald trump tweets. so what is the in between? trying to figure out the numbers? or figuring out another way? >> people focus a lot on the number. paul ryan is that 20%, donald trump is at 15% and maybe we will end up at 17.5% and call it a day. these numbers are not even comparable. because first of all, the truck trump plan is not a comparable corporate income tax rate. and the host gop plan is something different. it could have a substantially

higher rate on it without causing the negative effects. oliver: up next, we follow the money and connect the dots. we put all of donald trump's conflicts of interests in one place. plus, the coalition who may be best situation to deal with the trump white house. ♪

♪ oliver: welcome back. you can also catch us on the radio. and also on 99.1 fm in washington, d.c. and in london and in asia. in the politics and policy section, donald trump's presidency will be unprecedented in a lot of ways. not the least will involve his potential conflict of interest around the world. -- at the daunting task of putting this all-in-one place. >> he has been just interests all over the world. and you guys headed out. how widespread are they? >> philippines, businesses set up to do business in china even though they are not yet. argentina, panama, indonesia -- basically any place where donald trump has been able to find someone willing to pay for his name to put on a luxury building in an up-and-coming city. he is trying to do business there. oliver: where do we even start with this. in terms of figuring out the previous reporting that you've done.

there has been no precedent for this. so how do the powers that be figure out where to begin? >> so what we're waiting on now is december 15, donald trump will tell us what he is going to do to handle this. this will be the first concrete sign that we have other than rudy giuliani saying the kids will handle the business as to what they will do to try to mitigate conflicts of interest. oliver: so the onus is on him right now to take leadership on the front? >> it is. if he doesn't do anything, all these questions that people have will follow policy. if he changes relationships with taiwan, why is he doing that? is it because he wants to have a business there? that is the kind of thing that will dog every action his administration takes going forward if he doesn't create a barrier. >> how do you do that? as president, your hand will touch everything. how do you avoid talking to officials in scotland where there are golf courses or even in d.c. with the post office? the government owns the post office so how does that work? >> it feels very overwhelming. the ministrations having commenting a lot on this and this is why they say he has to sell. he has to put it in an ipo or lgo and get rid of it because

otherwise there is no way to separate. from what we have seen, i don't think we're going to get that. >> so much of his business is licensing deals. someone pays to put his name on a building. he talks about his brand and how it is even more valuable now. that is a lot of his financial worth. >> those deals cause the most conflict. they do create a pretty free and ready stream of cash flow for him while the deals are in effect. but even if he were to sell that small portion of his business, what makes it tick, the most boring assets, stake in new york office buildings and trump tower, and the american golf courses, you could do a lot to mitigate a fractional loss by getting rid of the international licensing deals. but who wants to own the ability to license the donald trump name when they don't get to control what he does? oliver: up next, a researcher turned whistleblower. plus, the drug that could help kick opioid addiction. ♪

>> welcome back to bloomberg businessweek. i'm oliver renick. venezuela has a lot of enemies in washington. we will take a look at a drug for opioid addiction. right? drug in his own we'll take a look at all of that on bloomberg ahead. ♪ >> we are here with the editor in chief of bloomberg businessweek. somebody must-reads. medicine.t is a great some say it is a deadly drug.

>> it is a fantastic story because it really gets behind the scenes of what plays out in this regulatory battle between people who have a product or use a product that they think is incredibly helpful. opioid substitute. kratom, it has been a huge and emerging crisis with people being addicted to opioids. here is the substitute that some people take and allow themselves to wean themselves off opioids or make their pain go away even more effectively. the regulatory battles that have gone on and follows one woman's journey as she became a kratom user and taking this on in making sure she would get it. it follows one woman and her journey as she becomes sort of user.om a fascinating glimpse into agencies that can change her

life in ways you did not expect. oliver: let's shift to another great story about an interesting character. nigel, tell us what he is up to. megan: nigel farage, this is a great story. nigel farage and donald trump, they struck up a very quite unlikely, a natural friendship, so to speak, about populist figures from both countries. nigel left as leader of the u.k. seen as a buffoonish type character, led a populist revolt, the man who was a big, big force behind driving brexit. donald trump likes to call himself brexit times five. this piece says it is the nigel we have come to know, telling the reporter he needs to leave to go smoke. in the world, he is really pushing for a bilateral trade between the u.k. and u.s. and obama said famously, some people in britain said he overstepped his perimeter, he said the u.k. would go to the back of the queue. donald trump likes to call himself brexit times five. and they did vote for brexit and theresa may is working to force trade relationships not only with america but with other countries. you have nigel farage, who was one of the leaders behind the brexit movement, saying i want to really force this trade

agreement and it is a great story that shows how the unlikeliest of characters is putting on a whole new face to the public. carol: this have to do with another interesting individual, the guy who was a low-level researcher at the imf and is now at the epicenter of uncovering the things bad in venezuela. megan: someone who did not cultivate this and do not look for this, just became this almost receptacle of people coming to him with stories of corruption. throughout venezuela and venezuela industry and it shows it is a personal thing for people.

that it actually was. yes, maybe they are looking to leave the country, but what made them come forward to talk to him was what they knew, they were disgusted by what they were saying, frankly. it is well worth a read to get a behind the scenes look at how upset some people are in venezuela. oliver: a lot of great interviews in the story and we spoke to reporter ethan. >> we started out looking at how it helps you understand how venezuela has fallen apart over the last couple of years. we found ourselves with him and find ourselves completely fascinated by his world. he has become a kind of broker breaking people who want to give testimony or feel they have no choice, come to the u.s. who are pursuing drug trafficking. carol: i feel like he is in the middle of it. take a step back, a low-level employee at the imf, how did he come to become at the epicenter of the bad in venezuela? ethan: he was, he had come here as a young graduate to study english and expand. he is from venezuela. and he came in 2000. and he started working and he met a guy at a party, an israeli guy, who went to work for a consulting firm that was hired by big bank that was worried money coming through a bank they wanted to buy in panama had uranium money which would violate u.s. sanctions against iran. >> from there, he became a freelancer and kind of had a knack of looking at these things. where did his business start to prosper?

who get from contracts? ethan: what happened, he had been an intern at the oil company before coming to america and when this guy called him and said we're looking into whether the company is involved in uranium money through panama, he called a friend of his and it all started for open to all. a whole bunch of documents and he worked the story. it was part out of patriotism,

he was not making money. but then ultimately, he realized that u.s. agencies would pay him to bring these folks and he could act as sort of an intermediary helping the people who wanted to talk cut a deal with u.s. agencies, and u.s. agencies paid him and then, those folks, some of them who were wealthy, were willing to pay him to help get them out and ultimately he went to work as a consultant for big banks and hedge funds. carol: you say he brought two dozen elites from venezuela to

the united states to kind of tell about what was going wrong in venezuela, specifically with thr giant oil company. you're talking about former generals. you are talking about a former -- ethan: former ministers for you very serious people who some of them had been involved or seen bad stuff. some of them were suddenly being pursued by the regime in venezuela. and martine became a guy they know who had links to u.s. agencies and became their intermediary. he also has a very charming manner antique, you know, he will sit you down and often they would meet at a caribbean island someone --d download what you knew as someone who wanted to get information out and he would figure out where to go in tea and did up being this amazing intermediary. carol: you met him? ethan: i spent many hours with him. carol: what is he like?

ethan: he is a very interesting guy. because you know, this world we are describing seems very much gang-owned or like an underworld. but martin is very charming and i think he is both sort of a bulldozer and a pussycat at the same time. he is a guy who can get his way but who also sort of moves you through his sincerity. you do not have the feeling that he is out to screw you, to be perfectly honest. you have this feeling he wants to move the deal along. part of it if he is very upset at what has happened in venezuela and he wants to have the government be moved out. oliver: the length one upstart is going through. to build a diverse workforce. then after that, the energy drink that is all the rage. ♪

♪ oliver: welcome back. i'm a oliver renick. in the "focus on small business" section, technology opens up about the challenges of quickly building a robust and diverse workforce. and i spoke are with the reporter.

carol: silicon valley has been under pressure to have a more diverse workforce if you look right now, that is not what they have. >> a story that started a couple of years ago in 2014, a lot of pressure on big tech companies, google, apple, facebook, to release demographic data. of their workforce, something people in the industry were calling for. going to shareholder meetings and asking for. google was the first to do it. and they put up their numbers, slicing and dicing by different racial groups, gender, and the company overall. in a bunch of other, you know large tech companies followed and their numbers, major representation of white people and asian people and very few black people and latinas. and a lot of men. around 70 men to 30 women. oliver: let's talk about slack technology that is growing that plays a major role in this story. why did you focus on them? ellen: they are interesting when it comes to discussing diversity. you know, they are run by a man

named stewart butterfield who has been around the valley for a long time and he cofounded flickr. he has done a bunch of other things. slack is a fairly new project that started in 2014. it had been built before. they were a small team where this was going on and they saw these large companies who at the time release their numbers and said we have we have a chance to start early and hiring from a much wider range of people, which can make it easier for us to continue in that pattern later on. so they are kind of an example of what i would call a second guard of companies that started prioritizing diversity. oliver: and a focus of small business section, a small maker in brooklyn with big ambitions. here is the reporter. >> it is a startup company that makes energy drinks and tea from a plant that comes from ecuador.

a brooklyn-based company and they are trying to create a more natural energy drink option . oliver: of course it is brooklyn-based. tell us the science. jennifer: it has a whole lot of caffeine but the way it hits you, so i've heard, is slower, so the way coffee hits you right on, the plant is a slower build. it has been drunk by indigenous populations and ecuador near the amazon for a long, long time. the founder, tyler gage, experienced this in his studies when he was in college and said it is an amazing plant and i need to bring it to the u.s., to this market. carol: he went to ecuador as said here's what i want to do and they laughed at him. jennifer: he said i want to set up a supply chain and bring the plant in the u.s. and i want to pay you to grow in for me.

they laughed, they said, this is andthey laughed, they said, this is something would have had forever and not something valuable to the u.s. consumer. oliver: how come nobody tried to commercialize it before? jennifer: you know, i think it was just kind about there and nobody had taken advantage of it. oliver: how did tyler stumble across it? he was kind of in the area so to speak. jennifer: he was working for an ethno botanist. he went back to school and then kind of you know traveled back and forth to peru and ecuador and ended up, he was in a class, he went to brown university. he was in a class where they were focusing on entrepreneurship. and basically the goal of the class was you have to come up with a business plan by the end of the semester and they decided to go for it, turning this plant into a beverage. carol: he has the ecuadorian government, they have invested a

lot of money. jennifer: they invested $500,000 right at the beginning. eight years in and you can see it at whole foods, in certain corporate headquarters like google and amazon and they are rapidly trying to expand. they really feel like they are still in start up mode. but you know, to the growers, they are kind of like you know, this is a huge american company now. oliver: the glamorous point. some of the backers leonardo dicaprio, channing tatum, what is up with hollywood support? jennifer: i think it is the story behind the brand. i mean, tyler gage started a nonprofit alongside the company from the very beginning. they are supporting these indigenous growers who would otherwise have to, you know, grow other plants in kind of

less humane environments. and so i think these -- it is kind of like it is a great beverage. it is a good product, it is also a great story because it is a humanitarian effort and i think celebrities really like that. oliver: up next, israel's most prolific startup evangelist has a new product that may be a tough sell. if you are a fan of elf on a shelf, why not try mensch on a bench? ♪

♪ oliver: welcome back to "bloomberg businessweek." i'm oliver renick. you can listen to us on the radio on sirius and am 11 in new york. am 960 in the bay area. in the technology section, a

kingpin of israel's red-hot texting. carol massar and i spoke to a reporter. carol: gabrielle, you told about israel's most prolific startup-man. who is he? gabrielle: he is many things -- an entrepreneur, a venture capitalist. he is somebody who comes from sort of outside of the elite of tel aviv, he is from the south. he never went to college. and yet, he has had tremendous success in getting tons of money and attention from his ventures. oliver: he sounds like quite a character. as you described him, and is like a title, it is not really all of these different titles, not really who you think about as a venture capitalist, but he seems to be sought after and doing some of the big deals in israel, which is a huge area.

a booming area for entrepreneurs. tell us exactly what he is adding to these businesses. gabrielle: i think when he addresses marketing prowess and he is kind of a rainmaker guy who could bring money and attention and celebrities. although one of the things i kind of talk about in my pieces that no one had really sort of gone in and see what goes on behind the scenes of how he does this. it turns out he does not always raises much money as you think he does. one of the examples i given the story, he had a startup that was a would-be instagram and i think yet the idea before we ever even heard of instagram. fundingt round of raised for my dollars and leonardo dicaprio was one of the investors.

mobli. it turned out leonardo dicaprio had only put in nine dollars and $.48. its first round of funding raised $4 million. oliver: it is -- gabrielle: technically, he puts money in. you could argue having a super celebrity with a photo sharing mobile app, it is valuable. he gives the impression that leonardo dicaprio put in a lot more than that. oliver: he had a little problem with the dicaprio and how he uses a photo sharing service, right? gabrielle: mobli is basically on its last legs and got crushed by instagram. one of the things he talks about, why didn't mobi go well? he is like well, you know, leonardo did not really host -- he wanted him to be like posting selfies on the beach or something. having that celebrity paparazzi. leonardo, was very into saving

wildlife would post stuff related to his philanthropy around saving animals. moshe hogeg did not think it was enough to kind of bring the, you know, eyeballs. carol: talk about the other startups. a luxury phone. the yo app. oliver: i heard about the yo. it was in internet sensation. gabrielle: the yo app is a testament -- it is a certain amount of genius. i mean, it is so simple and it has been derided the sign of a bubble or the stupidest thing ever, we are talking about it. i have it on my phone. i think it is hilarious. he has a knack -- what is going to get attention? oliver: the next product that wants to be the big hanukkah toy, mensch on a bench. carol massar and i spoke to them reporter. >> this guy named neil hoffman

was in a story couple of years ago with his son and he said, i want elf on a shelf and he said you can have mensch on a bench. it sparked the idea. >> elf on a shelf was created a decade ago by a mother and her two daughters. basically the elf watches over the kids and reports back to santa if they are naughty or nice. it became a big hit. carol it is effective. oliver: you move the elf, and they say it is reporting back to santa. it goes on a couple of weeks before christmas. matt: they show up before christmas it has really taken off. it has expanded into clothes. all kinds of different product.

of it has become a sort christmas tradition. like the advent calendar was for a previous generation. so this guy, neil hoffman, worked in the toy industry and was at a nordstrom department store a couple of years ago and his son, he is from an interface -- interfaith marriage. his wife celebrates christmas, she is christian. he is jewish. he said i want elf on a shelf. he said you can have mensch on a bench, it came out of nowhere. he said maybe it is a business opportunity. he did a kickstarter. it took off. the big thing was it got a "shark tank," and got 2 investors. it got a lot of exposure it took off from there. the story i did was that, would you do from there? you get a big boost from "shark tank" and retailers get interested, what happens next? so basically, he is trying to

expand the brand. this year there are 2 new characters. hannah the hanukkah hero and a jewish grandma. jewishwho is sort of a grandma. oliver: i found -- i am already on amazon buying it. i am curious because the funding process is sort of tech savvy and modern funding in terms of getting recognition. it turns into a business through mediums like "shark tank" and facebook sort of getting the word out. it seems very interesting or a case study of building a company and the 21st century. matt: he basically is the kick starter, he raced $22,000 and he put in $10,000 to get the initial sort of product launched. he was a pretty savvy guy and he

realized "shark tank" had a christmas special each year and he knew that what a jewish product. he said i have a good idea because i already kind of have this social media buzz they got a "shark tank." he has a marketing background. he knew with social media and he knew his product was a quirky thing that will probably get a lot of buzz. he got it on facebook and a local tv station picked it up in boston and before you know it he is on "today" show. you do not need a bunch of money behind you. this guy had an idea that basically's run from his son. the company is projected to make $1 million in revenue next year. oliver: "bloomberg businessweek" is available on newsstands. more bloomberg television starts right now. ♪

♪ emily: i am emily chang and this is the "best of bloomberg technology." we re-bring you all of the top interviews from this week in tech. e watchdogs center message to big tech. move faster to crack down on hates each or we will do it for you. plus, the best of the best in science that celebrity treatment in silicon valley at the fifth annual breakthrough awards. we will hear from the russian