♪ emily: i'm emily chang, and this is the "best of bloomberg technology," where we bring you all the best of the week's interviews in tech. we explore the business world's relationship going forward with the first ceo president. plus, after the events in charlottesville the tech , industry is being tested over hate groups and hate speech. and alibaba delivers blowout

numbers. sales jumped over 50% thanks to robust system. first to our lead, president trump said he is ending to widow advisory business leaders after multiple ceo step down as trump condemningack from white supremacist. the president made the announcement on twitter saying, rather than putting pressure on the business people of the manufacturing counsel, i am ending both. it is a serious turnaround from a tweet that read, for every ceo that dropped out of the manufacturing counsel, i have many to take their place. grandstanding should not have gone on. several other ceos that the council earlier this year following disagreements over the president's approach to immigration and climate change. >> i think the president is clearly struggling with lots of

issues. so first of all, as i mentioned two years ago on your show, i think the president is sort of a social path. i think he is revealing under pressure more of his characteristics. at the end of the day, when he is attacked, he will punch back. we saw this on the debate stage, and none of his opponents were willing to punch back and put him in his place. right now, this is playing out on an international stage, and it is not really helping him emily: where do you draw the . emily: where do you draw the line on free speech? what counts as crossing that line? righthink people have a to protest, but they do not have and instigateence -- they do not have the right to be violent and instigate violence. and they do not have the right in the united states which -- defend them. the president of the united states denounced them, and it

was a one-day story. right now, the president is not willing to take sides. free speech does not give you the right of protecting from people having an opinion. he should clearly be on the side of freedom and liberty. emily: what do you make of the calculation of ceos are >> making saying, i am out. >>as we have talked about previously, there is a difference between partisan and policy behavior. -- and think ceos can partisan behavior. and were explicit denouncing what happened in charlottesville. so, this is based on president trump and a small sliver of his party. emily: what is your take on how tech companies should handle speech like this?

like the racist twitter accounts, or youtube shutting down the group channels? of the content companies, facebook and youtube, have to be very careful as they weeding specific viewpoints, they risk liability. once you start pulling down pieces of content, you are technically liable for all the concert on your site. emily: what if it is not the content? >> there are some constraints about the content with inciting violence. outside of that, i do not think most technology companies can censor legally. emily: even if it is not the content? >> i don't think content should be censored. emily: ok. what is your take on the google engineer who was fired after he sent out a memo circulated widely in the company saying that there were biological reasons for the

underrepresentation of women in tech and leadership? points, andeveral one of which i agree with. first of all, the point i agree with is the sort of same mindedness that is in google. so, one of the risks that an employee faces at google is maybe silencing of unpopular opinions. i am not an expert on google or an expert on biology. i do think google is taking some risk in being very kryptonian on some views. personally, if i was running the company, i think there is a general rule that people should not be able to take business time to distract employees with their views. there is a general rule that people should not take business time and distract employees, regardless of their views.

emily: i did speak to him the day after she got fired. take a listen to what we had to say. >> i do believe that i am trying to make google and the world in general, a better place, but not confining us to ideological echo chambers, where only one side of the story can be heard. emily: so heard. ,-- emily: so, ideological echo chambers, political views that are only one thing. what if that political view excludes half of the population? >> i think the company has the right to say that you cannot express a range of views on a variety of topics. for example, it would not be inappropriate to write a religious crusade on any side and publish it to a company. but i think the company, once allow people to have a format that is open-ended, they are playing with fire. and some some views

are not. it might be more acceptable in saying that religion, politics, and other views such as those are not welcome in the company. imagine a mailing list -- imagine a mailing list about abortion that would distract everyone from their work. it would be acceptable for ceos to say they are not going to be discussing abortion. emily: should he have been fired? 30 seconds. >> no. emily: why not? >> because google's culture, fundamentally i believe from , what i have read that those mailing lists are pretty wide-ranging. fundamentally, from what i am and wild. it is perfectly fine to hire someone that is distracting. narrowly beat

analyst's estimates for earnings and revenues in its latest results. right now, the company is touting a major victory in the network business moving from hardware to software. cisco's machines formed the backbone of the internet. this quarter, the country predicted revenue may fall as much a 3%. the bloomberg daybreak: americas team spoke with the ceo about the turnaround efforts in the current political climate. >> we said that we were going to begin to shift our business to a more software subscription model, and we have made unbelievable progress. this past quarter, 31% of our revenue was a recurring revenue up from the past year. our software deferred revenue grew 50% and eclipsed $5 billion for the first time. and two quarters ago, i said it eclipsed $4 billion for the first time, so that is moving rapidly. of our software business, 51% of our software business now is

from subscriptions. we have made a great deal of progress. the strategy relate out is working. -- the strategy we laid out is working. i am pleased with where we are, and i think our team has made great progress. david: if i am a long-term investor, and i believe in human want you to succeed, what you tell it me to look at to know when i am certain it is going to turn around? what is on the dashboard there to show me that it is working or maybe not working? >> will i think that first of all, we provided some new metric set indicated that this transition is working. efforts like this recurring revenue, percentage of our software business coming from subscriptions, the size of our software business. if you look at our software business and stack us against traditional software companies, you might be surprised how big is his -- and how big it is. if you look at the growth of that deferred software balance in the percentage of our

software company, we are providing a lot metrics being recorded on a quarterly basis help you feel better about it, but at the same time we are executing our financial models. recordrecord cash flows, earnings per share. we are executing on behalf of our shareholders as they go through this transition. jonathan some of the biggest : ceos in this country have distanced himself from the president of the united states following comments he made after the rally over the weekend. is this an administration you can still work with? >> first of all, hello jonathan. the events of this past weekend, first and foremost, it is frankly incomprehensible that we are in 2017, and we're having these discussions. and i think most of america and cisco absolutely abhors racism,

and it does not stand for it, doesn't stand for neo-nazi is him in any way, shape, or form. we have communicated that very clearly with our employees as we have gone through this. the second thing is we still have a lot to do in this country. to drive gdpneed growth. if you look at where the country is relative to the numbers. , we have other regions of the to growat are starting faster than we are. we need job creation, tax reform. regardless of what is going on, we cannot advocate the need to get those things done. and finally, from a country perspective, we have to find a way, and are leaders have to find a way, to focus more on the things that actually unite this country. on our focus every day differences of opinion and the

things that divide us. that is what is most important, but it is incumbent upon the business leaders here to continue to work on making sure they think this country needs to be successful over the next new year's, that we are making sure that we are playing a rolling in making that happen. emily: that was cisco's ceo chuck robbins. continues totcoin surge. this time, past $4000. what is driving the demand? we will discuss. tech firms are stepping up the plus,tech firms are stepping up the policing of hate speech online. we will hear from the ceo of cloud where viewing their policies. this is bloomberg. ♪

♪ emily: it is another successful rocket landing for spacex, the 14th to be exact. and a six time the reusable portion of the falconer 9 return successfully since launch. monday's rocket carried a

dragging capsule loaded with over 6400 pounds of cargo destined for the international space station. the dragon will spend the next couple of days in orbit before meeting up with the station on wednesday. bitcoin continues to show no signs of slowing down. the cryptocurrencies sword s --oared -- the cryptocurrencies soared passed $4000 for the first time this week. the rally comes after a split last week which threatened to jeopardize its growing mainstream interest. bloomberg's caroline hyde caught up with adam white, the president of the online platform, which allows you to buy and trade bitcoin by linking into your bank account. adam we are seeing the market : respond to a real improvement and leap forward in the technology that stands behind bitcoin. something called segregated witness. improvementively an to the core protocol that could

have bitcoin processing the same number of daily transactions that we have seen from the likes of visa and mastercard. caroline: what about geopolitics? is there geopolitics at stake driving the high? adam: i think with other digital currencies, they are all influenced by the macroeconomic factors at work. so, a good example is what we saw just last week at fidelity, one of the world's largest brokerages in the west, is actually doing and integration that all bitcoin customers can toach their accounts fidelity. it is those types of international exchanges like what is going on with korea, japan, parts of europe. these are all factors which influence traders in the price of bitcoin. fidelity is one of the

institutional investors ahead of the game when it comes to digital currencies. they are mining their own bitcoin, let alone integrating it for the own users. why does there need to be more trust to be built with these accounts? is a the ceo of fidelity visionary. she sees where the industry is headed that is very exciting. while others may not be moving quickly in this space, they are absolutely investigating it. our institutional grade exchange. i am the front lines of speaking with these hedge funds and proprietary trading firms, and they are all asking, help us understand what bitcoin can become. asking us to help them understand the market. the watershed moment will be when we start seeing clear and

consistent regulation, that will give the confidence to institutions to begin trading this digital asset. how do we become the most compliant, institutional customer provider here in this space? there have been worries about a hack that occurred back in may. there is issues about liquidity. how do you settle these concerns to ensure that it can take on the institutional demand? adam: just to be clear, it was not a hack. we can see movements very quickly in the marketplace when customers place large buyer sell orders, and that is what happened in may or june.

what we have done is recommitted to providing the stability, the transparency, the market integrity that institutional traders require. and we do that partly through this new fund-raising round. having raised $100 million, we can reinvest into the team and customer support operations. sorry, for the individual who lost some $8,000 by his phone, that was not a hack? adam: oh, i see. what we call that is an account take over where individuals will be targeted for having their phone ported, or the password compromised because they did not choose a strong password. we have a team to provide fraud prevention, and we help proactively notify customers when we see signs of things happening. we have a number of steps internally we do that when we look at something suspicious, the lockdown their accounts.

many times, we well one the customer as well. caroline: interesting. you plenty of parties -- plenty of priorities. but what about the expansion of the crypto currency that you currently except? you are looking into bitcoin cash. anymore to have to the portfolio? beginthis is something asked about. we want to be thoughtful and provide a variety of digital assets that are customers can trade. there will be more than what we base.ee going into coin before we add any more digital assets, we want to get our current product to a place where customers are getting the experience they expect and we have a stable performance exchange. once we accomplish that, we will start adding more digital assets. emily: that was adam white speaking with caroline hyde in london. coming up, steph curry of the

golden state warriors has been busy investing in tech companies. so where is the putting his money? we will hear from him next. plus, alibaba's earnings continue to dominate. can they go toe to toe with amazon? this is bloomberg. ♪

emily: pandora media will have a new ceo. the company has announced they have hired robert lynch. he is the fourth leader in less than two years charged with reviving the struggling music company. the appointment is effective september 18. pandora also said the former ceo of sony entertainment will join its board. well of the top players in the , two nba helped kick off the

inaugural player's technology summit in san francisco. the summit brings together top leaders in tech, venture capital, and sports to exchange ideas and expertise. our editor at large, cory johnson, caught up with steph curry of the golden state warriors who cohosted the event. we started asking about steph curry's investment in pinterest. >> it is something i like to use. something that my wife uses. for me, there is an opportunity there. a couple years back, i was waiting to get some skin in the game. not something i am involved in day-to-day, but just to have that feedback of seeing how the company is doing and keeping track on that. so, that was the company i started looking at with my business partner.

it has been fun learning from that, and hopefully i can continue to grow my expertise in the investment game. >> you are all over the place in the investment game. skincare products, shaving companies. and a bond trading? >> a bond trading platform and you can do it globally across your phone. when you think about tech and silicone family coming think and that istion, what it is. bond trading has not changed since the beginning of time. you think about the eddie murphy movie, "trading places," and that famous line. [laughter] something that came

to me about disrupting the market. i have had really good conversations, and that is how i got into that. this'll thing started for me with an e*trade account. i started looking at a bunch of tech companies and things like that. it was a perfect marriage for us to be aligned with the company like truman. >> when you think of the history of athletes and investing, the bad stories are the ones that make the news, but there are some bad stories. i mean, your father was in the nba. i think about the athletes led fathers fight can griffey, jr. great baseball a player. your father was a great basketball player. but they also raised their kids

probably with lessons where we have come a large way from trolls oakley and his car wash investment. now, it seems a lot more sophisticated. >> i think so. we have been blessed to play this game and make a significant amount of money, and with the responsibility of what do you do with your money? you want to start growing it in a responsible way. the tech industry is booming. if you can find open doors to that industry, it is huge. but not only that, finding advice and people you can trust to give you the right guidance and wisdom, not just blindly throwing money at a company or at an idea and open it takes off just because you have that prestige. you have to be smarter than that. firms areing up, tech taking a closer look at their policies over hate speech and hate groups, even after the events of charlottesville. we will hear from the ceo of cloudflare about the bigger implications.

remember that all episodes of bloomberg technology are streaming online. this is bloomberg. ♪

♪ emily: welcome back to the best of "bloomberg technology." i'm emily chang. tech companies from airbnb to facebook are going on the offensive against white supremacists and not seize in the wake of the violent rally in charlottesville, virginia that left a woman dead. cloudflare has had its name to the growing list of companies cracking down on hate groups. the web security company decided to end it business with the daily stormer, a known neo-nazi website. it was a surprise move. cloudflare was criticized for providing service to alleged terror groups in 2013. the ceo joins us to discuss. a reallyily storm was

unique incident, and to us, it was the exception exception that we needed to rethink the rules. , bothst with cloudflare the tech industry in general. in this case, they came on our watch list for attention list. a few months ago, we started to get reports that they were harassing people that were submitting abuse reports through our platform. an earlier this week, they were bragging on the bulletin boards that the people of cloudflare, the senior management, were supporters of theirs. we think the content was up torrent and vile. bhorrent and vile. who can regulate what content is online? i sit in a privileged position, i can make a decision that they shouldn't be online anymore.

and i am not sure that i am the right person to be making that decision. emily: we should take a moment to talk about what cloudflare does. >> cloudflare provides a number of services -- we help them stay online, these topics cyberattacks launched against them and see a big portion of the internet. most of our big companies -- most of our customers are fortune 500 companies. we have small customers like the daily stormer that get attacked all the time. the reality of the internet today is that it has become a dangerous place. if you do not have a major network like cloudflare sitting in front of your infrastructure, and you do anything which is controversial online, chances are hackers will be able to knock you off. emily: the reality of the internet is the daily stormer's online, a not see hate group online, and there are other hate groups online. are those of the group still up and running thanks the cloudf

lare services in part? >> we still think this is a right policy -- emily: this was a one-time thing? >> that is correct. this is a way for us to say, let's stop and think about, what is the right place for internet content to be regulated? you think about a company like google. google terminate the daily stormer from using their daily registrar service, but they did not take them off their a.p. -- ip. it tells me that not that google made a mistake, but where in the internet stack, something is being restricted or controlled, matters. so the rules for facebook, twitter, or youtube are going to be different than a company that runs a network like cloudflare or level three. we need to have a conversation about where is the right place

for content to be regulated, and who is going to make those decisions, and how are they going to make those decisions? emily: cloudflare has been called terrorist's u.s. -- terrorist's little helper. have do you respond to those accusations? >> you know, the nature of being neutral is that there is going to be someone who you upset all the time. we have a project called project galileo. emily: terrorism is different than upsetting someone else. >> yeah. when we hear there is an allegation of illegal content, we turn to the experts in terrorism and illegal content, which is law-enforcement, legislators, and regulators. what would you like us to do? that feels like the principle of due process. that they are politically enshrined organizations that can make his decisions. as opposed to these decisions being made based on what the political whims of me, mark

zuckerberg, jeff bezos are. emily: you think they need to be regulated? >> final think that is the answer necessarily, but we have to have a conversation between all of the different stakeholders. content creators, content consumers, civil society organizations. this point, it is the wild west. people are making decisions and they are not transparent. this has been framed as a freedom of speech issue. i'm a son of a journalist. i think free speech is critical. but it is important to a knowledge that it is a uniquely american concept and american idea. on the other hand, due process is something that spans the globe, and people really, really, really believe in. part of that requires transparency and accountability, and you can understand what is going on. i don't think that is necessarily what is going on with technology companies right now. emily: you have warned that this is dangerous territory and a separate slope.

what is the worst-case scenario? >> the worst-case scenario is that you have a cabal of five to 10 tech executives who are choosing what content can and cannot be on the internet based on their own political and personal agendas. or what their economic incentives are. that again is something that, even as someone who sits in that privileged position, i am worried about as an internet consumer. it is important that there is understanding and accountability when technology companies make these decisions. emily: these people -- not seize -- seize these people -- not would find each other at the internet did not exist. people argue that this resource of the internet allows them to grow and to breathe more. do you think that by taking a moral stand, even if it is a stand that these companies have not taken before, they can actually make a dent in the fight on terror?

can tech companies make a difference with their policies and if so, does it make that moral choice worth it? that censoringal content with content go away. on the other hand, i do think that taking content and saying, this is something support and believe in and we will help promote that, is really important. emily: isn't that the opposite? a double-edged sword? right? promoting things you like verses condemning things you hate? peoplen, i think -- learn to hate. so, if we can teach them how that is unproductive and part of a modern, civil society, that makes a ton of sense. what we do at cloudflare, we work with over 100 civil society organizations that identify groups that may be under attack. they may not be under attack from hackers, but they could be under attack from governments,

lgbt groups in the middle east, or human rights groups in china. where they might be trying to be silenced, trying to make sure they stay online. role that technology companies can really play, and saying, here is an alternative way of looking at the world, which again is more progressive and aligns with the moral values. still at this moment uncomfortable with the decision you made about the daily stormer? >> absolutely. again, i woke up one morning and got sick of these jerks using our platform. and i flipped a switch, and they were no longer on the internet. i am not sure that is a power any individual especially not an , individual who has political legitimacy to them, and should be making. emily: that was cloudflare ceo, matthew prince. jana partners continues to bet on groceries. stakeave announced a 2%

in blue apron. since theirown 50% ipo in june. they own nearly 600,000 shares and farmers market. jana reaped a $300 million windfall after selling a stake in whole foods in july. coming up, china's largest online marketplace boosted its dominance in e-commerce and mobile. we will break down alibaba's results next. plus, apple is making a major push in original programming. we will detail the steps they are taking to compete with the likes of netflix and amazon. this is bloomberg. ♪

♪ emily: alibaba delivered blowout earnings last quarter with sales jumping more than 50%. china's largest online market is setting its sights on a new goal , now stepping up its spending on media and content as well as

a new retail strategy. talking about the results and alibaba's future. >> anyone who grows this size , but at the same time, we also feel boredom vindicated because anyone who grows this size but at the same time we feel vindicated because for the last two years we have been saying it it was great and a lot of people had skepticism given the stock market crash of two summers ago. it has grown and grown. emily: i want to take a look at how revenue growth has progressed. take a look at your bloomberg -- shows how revenue has grown over the last several quarters. the company executives spend a lot of time on the call talking about a new retail strategy. another area they are expecting significant growth. what does that really mean? >> alibaba like amazon and many other e-commerce giants have been talking about how really the future of commerce is when

you combine off-line shopping with online shopping. alibaba wants to leverage the means of consumers it has as well as other data to deliver a mobile app that offers same level of experience in your any brick-and-mortar store. a lot of alibaba's acquisitions have been billions of dollars poured into this off-line commerce. and for the first time, we heard a lot of talk about this concept , something of a bottle has inquired incubating -- something that alibaba has been silently incubating for the past two years, rolling out more than 10 stores around china. you take the app, walking to the store, scan the goods, check out with alipay, have your own food delivered to your home in 30 minutes. they are betting on this type of strategy to drive growth in the future. emily: how do you compare what alibaba is doing with the supermarket stores which double as warehouses?

how do you compare what they are doing with amazon? >> right now in china, is at over theil 3% a year. you need to figure out a way to tap the other 85% in the off-line business. they are doing this through the app. part of that inspiration comes from looking at what is happening in japan retail over the last 20 years. most westerners have not been to tokyo. you see these high-speed rails and subway stations. and you see tons and tons of stores inside there. even in tokyo, you can check in your luggage at your airport -- at the airport and it gets into your hotel. china has learned from that and applied it to e-commerce. emily: i find it interesting that alibaba is taking on growth -- at the same time that amazon

taking on grocery is. how do the efforts compare? >> if you look at the market in china, in 2016, it is billions of dollars. the chinese consumers are very used to paying with their smartphone. making payments wherever they go. they go to the store and see something they like, they can make a purchase. if the inventory is not available, no problem. the warehouse can send it to their home in the next 30 minutes. that kind of delivery and service level is something we don't see in the u.s. and more and more in china going forward. emily: cloud revenue and other growing parts of alibaba's business, but they are losing money there. talk to us about cloud computing? >> they reached a milestone. they had more than one main paying customers, but we did see growth slowdown.

digital media entertainment, we also saw growth slow from triple digit growth to just 30%, which is still good, but in comparison to previous quarters, it is considerably less. a lot of the reason for the growing costs is because with the cloud area, they need to spend money on data centers with the entertainment division they , are spending very heavily on content. there is a big war being waged. higher andl bidding higher prices for content, so it is likely that the losses will continue to widen before they get any better. emily: is it warranted or will it continue? >> there is a chance that toommerce will move from 50% -- 15% to 30% over the next 20 years. as such, that will be a good foundation for growth for alibaba. airbnb says asia

represents the biggest opportunity on the planet. bloomberg caught up with the cofounder in singapore. >> asia travel is a big deal. we have been promoting airbnb in a number of countries. in singapore and australia, were very ubiquitous. we are well known there. given investing in china. chinese travelers are going all around the world. the fastest-growing segment. figure the number one spenders on international travel. we are running a big campaign there right now. growth in singapore and elsewhere is happening as a result of chinese travelers using airbnb to tour the world. >> you have airbnb wannabes, tied up with expedia -- today it has 450,000 listings and growing. you have become competing -- you have started competing. >> there is local competition in

trying to -- there is local competition in china. they have started focusing on domestic travel. our strength is international travel. we have been marketing airbnb for a way to chinese people to explore the world. none of the local competitors in china have that. we have made sure we play to our strengths and not engage in any direct competition. a differentdopting -- in asiampared compared to the u.s. and europe? it seems like airbnb is low-key on the side of the world. you are aggressive in your marketing strategy elsewhere. >> in every part of the world we are trying to partner with government. that is the new model. new policies have to be passed to realize the full potential of home-sharing. we do that government by government. we have seen big success in japan recently.

japan has been our number one destination for a number of years. >> but even for japan and is a matter of implementation and that is a work in progress. singapore basically passed a law saying it was illegal to rent a place for less than six months. what is your take on regulations across the board in all of asia? the different regulations? >> it is not a simple topic. what we have seen as this will play out over time. and beto be as proactive a partner to governments as much as possible. but figuring out exactly the right model and all of the details will take time. it is not a one and done the situation. i am sure things will evolve in singapore. the asian a sense how market will be in the future? is your computing your profitability going forward?

>> it is huge. asia has been fasting -- fastest growing region for us. from a low base, quickly catching up. this is not been the story for three years. our top growing origin region. if you look at the industry numbers, it is the biggest opportunity on the planet, china specifically, but if you look at southeast asia, it is a destination and all the numbers are incredibly promising. emily: that was the cofounder and chief strategy officer at airbnb. coming up, apple has said to be throwing down the gauntlet with a big-time investment in its original programming. but with other tech giants in the space, will be too little, too late us to mark and if you like bloomberg news, check us out on bloomberg radio. this is bloomberg. ♪

♪ emily: amazon is selling bonds to finance the acquisition of whole foods. the online giant sold $16 billion of unsecured bonds in as many as seven parts. it is the fourth largest jumbo deal year to date. apple is out to make a splash in hollywood. the tech giant plans to spend a billion dollars on original programming in the next year. that is according to people familiar with the matter. the company is creating a new l.a.-based team. comes amid apple's intensifying efforts to compete with the likes of amazon and netflix, which both already have a solid footing in this space. we spoke about all things apple. >> building a team in los angeles, they have an office there.

they now have apple music there. from apple music, they have been doing small things in television programming. we saw carpool karaoke. they have carved it aside. they have a big wedge of cash to spend on original content. emily: ahead of the earnings call a couple weeks ago, we have just learned they are getting started. subscriptions continue to move along and video will be a contributor overtime. how big a contributor? isup to the point it replacing revenue from itunes. when was the last time you bought a film on itunes? you have netflix and amazon. >> i do all i can do not buy them. >> amazon and netflix are

lugging that gap. it serves to glue people to their products, iphones, ipads. you will be able to watch these films on pcs, you will probably not be able to watch them on an android phone or roku. emily: ma trying to play in the "house of cards -- >> house of cards, game of thrones arena? >> we weren't quite sure a few months ago what the ambitions were. this shows the extent of those ambitions. they said we will see what happens with the early shows and then take steps to see what is possible. they hired two prominent executives from sony who were behind it breaking bad. -- who were behind "breaking bad." that gives a scale of what they are going for. emily: what do we know about the former sony executives? >> they are very prominent guys. i cannot name everything that they have worked on, but

"breaking bad" is the most prominent. emily: not a bad record. [laughter] >> when we spoke to jimmy back in april, he said they were aiming to have 10 original shows by the end of the year. we know three or four of those. it could be that some of those are substantial projects. to put it in context, the billion dollars that apple will spend in the next 12 months, that compares to $4.5 billion that amazon will spend, and $6 billion that netflix will spend. money, but sum of not as big as the competitors. emily: we have been looking at "planet of the apes." it did not get the best reception. how much success of they had? >> there have been pickups. it is hard to know when it comes to viewership. this is been geared toward getting people to apple music. it has been a learning curve for apple. they don't necessarily have these experts, in productions,

in procuring the right projects. that is what they are doing now in bringing this talent from sony and elsewhere. full credit to the wall street journal. they broke the story first. we were able to match it. they were saying they are hiring aggressively in the space and trying to expand and substantially. emily: that does it for this edition of the best up "bloomberg technology." tune in every day. remember, all episodes of "liver technology" are live streaming on twitter. check us out at bloomberg tech tv on weekdays. that is all for now. this is bloomberg. ♪ ♪

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♪ -- : anna: coming up on "bloomberg best", the stories that shaped the week in business around the world. ceos turn on president trump, who lashes back. pres. trump: they're leaving out of embarrassment. anger and frustration in an alliance that there is an agenda. >> ceos will be reluctant to get too close to trump because who knows when the next outburst will be? >> if this was not enough to get you to withdraw, what would be? >> their romance with big business is done. anna: trade issues moved to the fore as talks commenced. investors spent hours figuring out central-bank minutes. >> basically ts