♪ emily: i am emily chang and this is the "best of bloomberg technology." where we bring all our top interviews from the week in tech. coming up, it has been years since dell completed its tie up. we will talk to michael dell about the partnership and the landscape. the divide deepens between the president and tech. as a growing number of ceos speak out ondaca. more than 400 leaders signed a letter on behalf of 800,000 people whose american dreams are on hold. facebook's russian revelation.

the social media giant said they found political ad spending linked to fake accounts from russia in the run-up to the presidential election. but first, dell completed the biggest tech acquisition in history of emc. the historic deal created the new dell technology. which included dell, vmware, and secure works. dell faced several major legal hurdles along with emc stockholder skepticism. i sat down with michael dell and asked him for the one-year report card. michael: i am very pleased with how it's going. reaction has been strongly positive, our teams are very engaged. our customer nps scores have continued to improve. our employee engagement scores, our record high levels of synergies are coming to your --

they are coming bigger and faster than we thought. we are paying down debt and aggressive pace. a lot of things that could go wrong did go wrong. the big surprise is we have not had a lot of surprises. you see the success, vmware is a very important part that the family is enjoying but across the family, the business is doing very well. emily: you took on debt and a pc market that had been sluggish. how did you navigate the challenges? michael: i will tell you, we are gaining share. people have questioned the durability of some of our businesses, but they have held up incredibly well. we are gaining share. being able to navigate these transitions and bring the family together, customer reaction is very strong.

as vmware when out to get some debt to continued growth and expansion, investment grade rage and see's -- investment ratings, are quite strong. emily: do you see more consolidation in the industry? the big players are getting bigger. will that continue? >> i do. customers don't want to have a bunch of small companies that they work with. there are deep reasons why these should be more integrated. if you think about what vmware is doing, integrating networking and virtual live storage and how you manage software in a manner that is consistent with what customers want. it is really about, how do you create a cloud environment?

in and on a premise fashion. emily: how do you stay nimble and make sure you are innovating from within? is it about m&a? >> it is not either or. it's both and the partnerships and the venture capital we deploy in new companies. we will invest more than 4 billion dollars in r&d across the dell technology family. emily: where'd you see yourself in five years? michael: our customers are engaged in forward transformation simultaneously. it's an exciting time in our world. the digital transformation. how do you use all of this data that is being created with all of these intelligent sensors being created and connected devices in this new age of human machine interaction? that is an agenda item in every

company that we deal with. that is the first one, the digital transformation. then you have the i.t. how do i become more cloudlike? how do i automate my infrastructure to one that -- two run that more efficiently to fund the digital transformation? then you have the work force transformation. how do i make sure the people of the company have the right tools that they can be productive and efficient and it's not about giving them the lowest cost thing possible. i want to retain the high-quality workforce i have. productivity matters in the devices are important. the last one is security. the attack surface is getting greater. we have a broad set of capabilities to help our customers defend and protect their most critical information and data. business is about trust and assurance. the sophisticated nature of the

attacks is increasing. that's an incredible topic for our customers. we are focused on those four transformations. we think we are unique in the capability we bring across the whole spectrum. that makes us highly relevant customers. that's why we are growing asked -- why we are growing faster than the industry. emily: later this hour, we bring you more from the conversation, including dell's strategy for fighting off the competition. amazon is building a fulfillment center in new york. it will be in staten island and create 2200 jobs. the new center is part of the push to house inventory closer to customers and enable fast delivery. the company says employees will be able to work with the

advanced robotics. amazon has begun the search for a second headquarters in north america. they will spend $5 billion and add as many 50,000 jobs. coming up, was russian money being funneled to produce political ads on facebook? we look at what the social media has discovered next. gopro is getting an optimistic outlook after a push to update its product line. we will talk about crowded space of action cameras and drones. this is bloomberg. ♪

emily: facebook has been investigating possible connections between ads purchased on its site and russia. they discovered $100,000 in ads contacted to 470 accounts run out of russia.

it suggests russian money was used in violation of law to influence the american election. the ads were bought between june of 2016 and may of this year. facebook says it has deleted the accounts and pages and is providing details to investigators. we covered this topic with our bloomberg tech reporter. >> facebook is looking into information campaigns. they have this malicious element to them. they tried to spread propaganda in one way or the other. a report came out earlier that detailed that and linked it vaguely to russia. this says money was involved and while $100,000 may not sound like a lot of money, it can buy a lot of facebook advertising. that is more than 3000 ads

purchased that were targeted to certain geographic regions. while most of the ads didn't name a candidate or talk specifically about voting, they did talk about divisive issues in the u.s., like lgbt rights and gun rights and race relations. they were trying to spark or whoever was behind this effort, whether the government or other russian actor, they were trying to spark divisiveness in the election. >> is there any idea who in russia was involved? is there any clarity on if they have ties to the government? sarah: facebook is not saying. we are looking into it. everyone is looking into it.

there are several intelligence committee investigations into this. i think facebook is cooperating. they are trying to provide information where they can. the main thing they are trying to do is prevent this from happening in the future. they are looking at the patterns and matching it to algorithms and trying to stop this from being a problem in future elections around the world. emily: facebook is offering hundreds of millions of dollars to major record labels and publishers for music rights. in exchange users would be able to include songs and videos they upload. facebook is a read to set up a system for tagging videos that infringe copyrights. could take two years to that system established. lucas shaw gave his reaction.

>> facebook and amusing industry has spent -- facebook and the music industry has spent months trying to figure out this problem. you have millions of videos being loaded with music the -- that shouldn't be there. facebook is trying to build a system. it will take so long, it would give rights holders millions of dollars to buy them off while they build the system. it is supposedly in collaboration to have all of the user generated videos. emily: this comes as they are rolling out a new hub for video. called, watch. james: i think it's smart. they have the leverage so they can get the deal done. if you think about it, what they are doing is putting the money where their mouth is. they're going to spend a ton of money to people engaged. whether it is ensuring there are no issues when it comes to music, because, that's one of the primary reasons for uploading videos. at the same time, they will spend hundreds of millions of dollars for video content.

they did 600 million for the indian premier league on cricket. i think what they are showing is the willingness to really be a contender and a player when it comes to digital content. emily: who does this with pressure on? youtube? lucas: the record industry hopes youtube. they have been trying to get youtube to change the way it behaves for years. they have had no success, they have no leverage. it does put some pressure on facebook to figure it out. they are hoping the tighter they get bound together, the more seriously facebook will take the problems. it doesn't necessarily put pressure on anyone in the long term. this is just the next step in facebook figuring out what the video strategy is. >> on that note, they made a bid for the cricket games but they

also bid for the nfl thursday night football and lost to amazon. they are dabbling it seems. james: they are making $100 million plus bids. at the end of the day on a head-to-head matchup, amazon versus facebook is the advantage to amazon. investors are conditioned to a 0% margin so there is a virtually unlimited amount of cash. facebook has the willingness, the one thing facebook needs to be careful of his two not -- is not trying to monetize new emerging efforts to fast. and make sure the get the experiences right. >> let's talk about that because we are just starting to see what they're doing, they are going to charge for new features for consumers. they spent $20 billion on whatsapp. james: i think it's the right

thing to do. i don't want them to rush it. they did it so perfectly with instagram. people are still using messenger. and whatsapp. i don't think they want inept advertising. it's great to monetize business relationships. emily: it has been a few years. >> they are facing pressure right now with the declining ads. they need to show growth. i hope is not being done as a reactive measure to market expectations versus actually turning on the spaghetti -- turning on the spigot, for

monetization at the right time. emily: when it comes to twitter and snapchat, we know growth is struggling at those companies. do they stand a chance? james: i think twitter has a chance. they have a service that is indispensable with real-time information. media outlets know. with snap, every day is going to get harder and harder. we came out initially bullish on snap. they are their worst enemy. they're not capitalizing on their course strength. in the meantime you have facebook, showing the willingness -- two spend money on content. if they win that apple, it's a losing proposition for snap. emily: when you are looking at rights to a specific franchise, is a zero sum game? can they all win if they are willing to pay up? lucas: they could all win. the question is, is the ecosystem big enough for them and the media guys who already have the rights? twitter had the nfl last year but most people watch games on cbs and nbc. can amazon pull some of those viewers away?

how seriously are facebook, amazon, twitter going to bid on these rights? i was apprised on the facebook bid for the cricket rights. facebook indicated in the past, they did not want to spend a ton of money on rights. they were hoping to work out scenarios were they could share advertising revenue. they want to buy some the -- some of the biggest rights out there. we could see a more significant like ration of viewers from tv to these platforms. >> that was lucas shaw. it is a partial victory or intel -- four intel as they battle the european union over a regulatory fine. the top court ruled that the lower court has to re-examine intel's appeal in the antitrust case.

intel is among the few companies to have continued a lengthy battle against the european commission all the way to the top court's, it could have ramifications for suits involving u.s. tech companies like google and apple. coming up, after struggling with the bottom line, gopro is inching toward profitability. we will hear from its coo next. leaders in the tech industry lash out against president trump's decision to end a program preventing the deportation of immigrants legally brought to the u.s. as children. we will do a deep dive on the controversy over daca decision. this is bloomberg. ♪

emily: google is looking to resurrect its android one smartphone program in india. they are marketing the mi a one phone in one of the largest emerging markets. they lost the android at one -- they launched the android one, project in india three years ago. sales were lacking. the phone went on sale for $234. it has a dual camera set up. gopro has been living on the edge. there is a shrinking consumer demand and they have seen sales plummet. they are on the road to profitability. we spoke to their chief operating officer about the turnaround efforts. >> one of the things that was not mentioned and we're most excited about, we are going to be profitable in q3. that's a big development.

in addition to the margin, what is driving that is simple. the hero five is the best product we have ever launched. we are seeing strong demand for. in addition to the differential and's -- the differentiation we have in terms of voice control and waterproof and cloud connected, we have amazing software which is super differentiated. it allows consumers to move their content from their cameras to their phones automatically. we create a video for the consumer automatically and they can tweak it to their heart delight or share it directly. >> we have been talking about making the camera, the software, and the hardware easier to use. you are trying to target a broader base of consumers but the question remains, what is the value proposition to the average consumer that is happy with the camera on smartphones?

>> if you look at the movement happening on platforms like instagram and we chat, if you look at the tip of this spear on those platforms, the phone does not enable sufficient versatility, immersive capture. what we are trying to do with gopro is free our consumers from the capture experience and let them live the moment, live the activity, capture it, and on the other side, on the software side, we want the experience of sharing that content to be as easy as if you captured it on a phone. we are freeing our consumers from capturing in the moment to living that moment and enjoying it and having the same convenience you have today with your phone. >> they are projecting a return to non-gap profitability in q3. should we expect to see a still stained return to prop -- a

sustained return to profitability and how you achieve that? >> we set a goal at the beginning of the year to be profitable on a non-gap basis for all of 2017. we expect to achieve that and we expected double-digit revenue growth this year and as it relates to next year, we expect to be profitable and more profitable in 2018. we implemented a number of cost measures, in march of this year, it took several months to get those costs out of the system. we will have the full year benefit of those cost savings next year with continued revenue growth, lower, we expect to

expand margins and to deliver better profitability in 2018. >> the company is announcing positive news but shareholders, there are mostly cell and neutral ratings on the stock. what are investors missing? >> a true turnaround situation like this before, the stock likes performance. we don't focus too much on the stock, it is our job to deliver amazing products for consumers, to deliver an amazing work environment for our employees and to deliver against the expectations we set for our investors and over the first quarter, the second quarter and now the third quarter, in addition to meeting expectations for consumers, and meeting expectations for employees, we are meeting expectations for investors. in a turnaround like this it takes time for the stock and investors to follow but we are confident we will continue to execute and that will come over time. >> c.j., you're at the global tech conference right now, what our conversations like with

investors? how is this different from previous years? >> it is different from 12 months ago. there is a recognition that gopro has a sound foundational business. as we share our vision for the teacher and how gopro can become an extension of the smartphone, an untethered lens, the discussion is how big can the opportunity be? how much can the instagram content sharing can go for capture? the discussion has shifted from is the business sound, yes, the core business is sound and profitable and growing and now it is, how big is the opportunity? emily: speaking with bloomberg there, and coming up ceos blasted president trump's decision to enddaca. a reminder that all episodes of bloomberg technology or live streaming on twitter. check us out. this is bloomberg.

♪

so we need tablets installed... with the menu app ready to roll. in 12 weeks. yeah. ♪ ♪ the world of fast food is being changed by faster networks. ♪ ♪ data, applications, customer experience. ♪ ♪ which is why comcast business delivers consistent network performance and speed across all your locations. fast connections everywhere. that's how you outmaneuver.

emily: welcome back to the best of "bloomberg technology." after months of mixed messages, the deferred action for childhood arrivals better known as daca is ending. president trump explained the decision. >> i have a great love for them. people think in terms of children but they are really young adult. i have a love for these people and hopefully now congress will be able to help them and do it properly. in speaking to members of congress they want to be able to do something and do it right. emily: the program allows people who enter the u.s. illegally as

children to apply for a renewable two your permit that shield them from deportation. those who fall into the category are known as streamers. the repeal of the swift with leaders quick to offer their take. apple's ceo tweeted that dreamers contribute to the community. google posse deal tweeted that dreamers are our neighbors and our coworkers and friends, act now to defend daca. other tech giants like microsoft say they intend to take legal action if their employees are threatened. >> it puts the employees in particular in a state of legal limbo. what president trump and attorney general sessions said today is they want to kick this over to congress to pass legislation that could in theory

make these people have a full legal status like they have had under the dream act or some other capacity. immigration reform has been a hard sell and congress has a ton on its plate already when you think about the debt limit and hurricane harvey. it is probably not something they were looking for. it adds to a full plate over the next six months. emily: alex, president obama did make a statement today. he said to target these people is wrong because i have done -- the they have done nothing wrong. it is self-defeating. let's be clear, the action taken today is not required legally. it is a political decision and a moral question. talk to us about that. is this a moral question? and not a legal issue? alex: i think it can be both.

there are moral issues as well as legal ones but, in terms of the moral dimension, you have people brought here as children under the age of 16. they did not make the decision themselves to come to the united states and break immigration laws. many in these cases have grown up here. many did not know they were illegal immigrants until they were older. this is the only country they know. they are educationally and culturally american. about 80% of americans have sympathy for them and want to give them the ability to stay or a path to citizenship. these are people we can have a lot of sympathy for. in general we don't to punish -- we don't like to punish people for the crimes of their parents. this is one of these cases where the american public is completely on the right side of this ethically, notwithstanding any of the legal issues. emily: president trump is saying it is time for congress to pass comprehensive immigration reform. will he actually support it?

>> the language used today was interesting. president trump has publicly agonized over this decision, even during the campaign he said it was something he would do on his first day in office. the language from attorney general jeff sessions was much harsher. he described people who have benefited under the dream act as illegal aliens. he said they have been taking jobs away from true citizens. that kind of terminology does not sound to most people's ears very compassionate. it does raise the question of how much support he will put behind any congressional effort to do this legislatively. >> attorney general sessions said any kind of legalization should probably be put together with other proposals the the president wants. like one that would cut legal immigration in half.

including cutting skilled immigration by 100,000 a year. that is a nonstarter. that is dead on arrival. if congress is serious about passing a dream act to legalize these people, they need to ignore the advice of the attorney general and put of a -- put up a clean dream act without any other features or anything unpopular like the raise act. emily: mitch mcconnell already weighing in on this. let's listen to what yet is say senator mcconnell: he said, "president obama wrongly believes he has the authority to rewrite our immigration laws. today's action by president trump corrects that fundamental mistake. this congress will continue working on securing our border and ensure lawful immigration that works." bill, what is next? bill: congress is just getting back into town tonight.

this was not the welcome present they were looking for. on the immediate horizon it is hard to see something getting done in the next few weeks. congress has to pass an increase in the debt limit, look at passing some sort of a budget or continuing resolution just a -- to fund the government through the end of the year or the next fiscal year. you have hurricane harvey aide, and that is tied into all of that. you will have proposals coming up from bipartisan groups of senators and members of the house. i don't think we will get a real clear guidance on whether this is possible for quite a while. emily: nancy pelosi has been speaking with reporters. she does not think attaching daca to the debt ceiling is reality. alex, tell me more about what you expect when it comes to the actual legal fight these people and companies that employ them might now and up involved in? -- and up involved in. -- and alex: it will be a vicious legal fight. a lot of tech firms will be defending their employees.

it speaks to the wider problem. a lot of these firms have a large number of foreign-born workers. they feel like they need to defend the dreamers, especially to show the rest of their employees and investors they are serious about protecting the various work force. we have a six month deadline when in march 2018 the president's cancellation of daca will start pushing 1000 dreamers a month off the work permits and into illegal economy. they will either be fired immediately or have to work illegally in the black market, just like in other 10 million to 11 million immigrants in this country. it is not a soft deadline. this is one of the more pressing issues. this is more important than the other ones they've been talking about. there is broad agreement across the political spectrum that something needs to be done to

legalize these people and bring them out of the shadows so they can work lawfully in the united states. it is good for the economy, good ethically, and consistent with our traditions in this country. we need to get on this. i think congress needs to get on it and solve this problem immediately because it is rare congress actually passes and -- a reform in an election year of this magnitude. they really have three to four months to figure it out before becomes politically more desperate and toxic. emily: president trump's decision was met with swift disavowment from the tech community. 13 of the top tech companies are collectively worth over $3 trillion, and employed within 1.5 million people last year. andre haddad joined us for his opinion.

he recently published a post and his journey after fleeing his native lebanon due to civil war. >> you fled lebanon when you are 17, this is a personal issue for you, what is your reaction to what the white house is done? andre: i am very disappointed. i always had this belief that what makes the u.s. special is where people who are immigrants and refugees and are seeking a better future can find a home. that has been the moral of the u.s. for generations. it is also been part of the economic success of the u.s. our ability to attract talented people who are fleeing and deciding themselves to seek a better future somewhere else. it is exactly the sort of people that sure that dna with the entrepreneur who sees

opportunity somewhere and build a company, pursues the better future. i think that is part of the economic success story of the u.s. emily: the president says that's all great, but u.s. workers, u.s. jobs need to come first. immigrants are taking jobs from american workers. what do you have to say to that as someone who employs many immigrant workers? andre: i think that is a fallacy. when you look at the data you mentioned in your opening remarks, a lot of these immigrants that have been brought to the u.s. have created a lot of value. i'm sure it is not a zero-sum game. there is a lot of value created by these immigrants, tilting companies, employing u.s. workers. the economy is not just about one job taken by another job. it is about the total value creation that talent brings to the country. emily: speaking of the value you have created, you just raised $92 million. turo is a car sharing company.

tell us about how it works and how it differs from other rental car companies out there like get around or zip car. and the ridesharing businesslike uber or lyft. andre: it is an airbnb for cars. we are an open marketplace. we don't actually control our fleet. we enable people to share their cars on the platform. we have more than 800 makes and models today. everything from mercedes-benz to tesla to a smart car, and everything in the middle. it is very diverse. there are lots of offers. we have just celebrated our 4 millionth user. 70,000 cars are listed on the platform. we are very much focused on enabling people to take long-duration trips with these cars. we are offering rentals by the day minimum. most of our travelers are booking cars by the week or weekends or several days.

the average is four days. on the other hand, we enable our hosts who are sharing cars to return the car from a cost center that depreciates over time into a revenue-generating asset. that is one of the things that makes us really unique compared to traditional car businesses. emily: if you live in an area well served by uber and lyft, why rent a car instead? andrea: they coexist very well. our most loyal customers at turo are people who have downsized on their ownership and maybe using more frequently than average ridesharing services like lyft or uber. lyft and uber can be practical for your weekly commute needs or simple transportation needs from a to b, but if you want to get out of town for the weekend or go on a trip for several days, go to a place that may be special or you want a nice

driving experience, you can read -- rent your neighbor's car. we are practical for people who live in city centers and he may -- and may not own a vehicle anymore. we became the preferred way for them to get out of town for the weekend. emily: uber and airbnb are still dealing with a lot of regulatory issues. what are you dealing with? andre: insurance is part of the turo model. we provide insurance that covers both the host and the guests. insurance is a highly regulated industry. this notion of renting out your car and making money with your car is something that predates a lot of the car insurance laws. we are trying to help the insurance ecosystem move forward.

and embrace the notion that the car is an asset that can make money for the owner. emily: when you look at the future of car transportation, how much of it is ridesharing, how much of it is car sharing, traditional car ownership, self driving cars? your business could change dramatically over the course of a decade given all the technological shifts happening. andre: we think a big part of the future of the car interest rotation will be a mix of all of the above. 10 years from now when level five autonomy will be more close to reality than what it is today, we think autonomous vehicles will be amazing to share. it is so easy to be able to summon your car, meet your guests, pick them up from the hotel and have them drive your car for a day or a weekend. that just makes sharing your car a lot easier.

we think the future of autonomous cars is going to make sharing as convenient as just hailing a car. emily: u.s. lawmakers passed a bill to speed up the introduction of self driving cars. the house bill at the national highway traffic safety administration in charge of regulating cell driving car -- safety and preempt competing rules at the state level. manufacturers would eventually be able to introduce as many as 100,000 self driving cars per year. the bill moves now to the senate where a bipartisan group of senators is working on their own competing piece of legislation. more from our exclusive conversation with michael dell. his thoughts on how the company fights office rivals next. if you like bloomberg news, check us out on the radio. you can listen on the bloomberg radio app, bloomberg.com and in the u.s. on sirius xm. this is bloomberg. ♪

emily: foxconn is teaming up with apple to buy toshiba's memory chip division. it would give foxconn a 25% stake. the group is competing with two separate deals -- each said to be about $19 billion. toshiba needs to raise the money by march to repair its balance sheet and avoid being delisted from the tokyo stock exchange. the massive dell-emc merger is based on the ethos that bigger is better. michael dell needed to help push back from rising demand from microsoft. it is investing in new partnerships to woo dollars away and keep traditional competitors away. i asked michael dell about his

goals and strategies. michael dell: if you look at what is going on in the world, i.t. is shifting to b.t., business technology. you can't actually do anything without technology. you can't sell anything, decant -- you can't buy anything, you cannot make anything, you can have customer relationships. i actually see the overall market when you consider the role technology is praying -- is playing, getting much larger. i visit the large industrial and automotive companies, manufacturing and retail, they are thinking about how they use data in a different way. applications are important but ultimately it is the data that drives a business. when you start to layer on the next-generation computer science, the ai, the machine learning, data is the field for that. we store more than half of mission-critical data in the world.

the amount of data is going to grow much more in the next 30 years than it has in the last 30 years. it is doubling at a faster pace. because of all these connective modes. irma you're not fully -- emily: you're not fully private. where you ever go public again? michael: we are very happy with the private control structure. we have two public companies in the group. it is working quite well. emily: we talked about m&a earlier, you said you would do a lot of that but it has been quiet. why is that? valuations? are you not seeing anything you like? michael: we did some m&a inside vmware.

we will continue to explore m&a, the capital group is investing in about one company a week in new businesses we are finding, 30 6, 48 months into the future, working on new things. there is also, a wicked consolidation going on in existing parts of i.t. and we are using our supply chain, our scale, the portfolio effect, and innovation to drive it that. gaining share in that core as well. emily: would you be more likely to invest in hardware or services when it comes to m&a? michael: if you look at the things we are investing in, it is artificial intelligence, machine intelligence, next-generation processor architectures, to enable those new computing models. it is cloudy, security, how do you enable the cloud native apps, those kinds of things.

we are pretty good at hardware. we would continue to grind away at making that more and more efficient so companies can run infrastructure and a super efficient manner. we have a massive innovation engine internally and with our partners to help make sure we continue to gain shares. emily: when you look at the competitive landscape who can challenge dell more than it has question mark michael: -- more than it has? michael: we are doing relatively well compared to our competitors. the best way to plot the future is to listen to customers. if we are following our competitors, that is not a great strategy. emily: hpe, is it still the rival it once was? michael: they are not doing so hot these days. it is a better question for them.

we are clearly gaining share and they are clearly losing share. some of it is the or folio factor, the innovation is on high, we passed them in servers, we are far bigger than they are in storage. customers ultimately will vote with their feet and dollars and they are voting for dell technologies. emily: our conversation their exclusive with michael dell. coming up, pokemon go is a global phenomenon, the company has big plans. our exclusive interview with the ceo of pokemon, next. this is bloomberg. ♪

emily: after more than a year since its launch, pokemon go still attracts more than 65 million people around the world. in the u.s., is among the 20 most lucrative apps this year. speaking to eugene nakamura, the ceo hints at big plans for the game.

>> when we launched pokemon go last year, it was only 10% of what we wanted to achieve. we are working on they ability to swap pokemons, or being able to battle their peers. with more than 800 figures, there is much more we can come up with. eugene: the switch has been out for more than half a year. what are your impressions of how it is doing and your impressions before it went out. has anything changed? >> i said it would not be a success before it went on sale. in the age of the smartphone no one would carry around a game console but i was wrong. the key to a successful game is simple. software with absolutely quality -- absolute quality. if the software is attractive it can be flexible. the nice to be one more step to

attract a wider audience. i see more potential in swift. >> you mentioned strong software is the key to a system. i wanted to ask you about your upcoming game for the switch, the pokemon game. because a lot of excitement when it was announced in june. what else can you tell me about it? >> the pokemon games work well on handheld devices and we are developing games for switch. i cannot give you details but for now we would like everyone to focus on altra son -- ultra sun and ultra moon. emily: pokemon go ceo there. that does it for this edition of the best of bloomberg technology. we will bring you the latest in tech throughout the week. tune in each day at 5:00 p.m. in new york. all episodes of bloomberg technology are live streaming on twitter.

check us out weekdays. that is all for now. this is bloomberg. ♪

so new touch screens... and biometrics. in 574 branches. all done by... yesterday. ♪ ♪ banks aren't just undergoing a face lift. they're undergoing a transformation. a data fueled, security driven shift in applications and customer experience. which is why comcast business delivers consistent network performance and speed across all your locations. hello, mr. deets. every branch running like headquarters. that's how you outmaneuver.

♪ announcer: the thrill of living well is in the pursuit. the pursuit of the rarest experiences. the pursuit of the finest products. the pursuit of quality in everything you do. and in all of these pursuits, you need the best intelligence to make the best decisions. >> we know that she sells for a lot, but what makes her important? >> it isn't easy. it's difficult work. announcer: welcome to "bloomberg pursuits," where you find information that helps you follow your inspiration. in this edition, utility meets luxury in three new suv's. hannah: immediate power. immediate response. announcer: master the offbeat etiquette of eating ramen. ivan: it's totally cool to just pick up the bowl and drink from