kim jong-un with regards to his military ambition. it was not, as some have sanctions and thatsuggested, tot them to completely get rid of -- but to slow them down. that's going to be the measure of success. she did not rule out a military option down the line. joe: what did you make of her ability to put a softer gloss on trump's rhetoric on destroying north korea? kevin: she said it was blonde -- blunt talk. i think she defended the president. she said that she stood behind him and said that she was trying to serve out the administration as best as she could. quite frankly, she said the world appreciated the blunt talk. she did sidestep on the air on deal. scarlet: -- the iran deal. scarlet: kevin cirilli.

that does it for "what'd you miss?" now to "bloomberg technology" with emily chang. this is bloomberg. ♪ emily: i'm emily chang. this is "bloomberg technology." zuckerberg's politicking. why he is handing over information to congress on political ads bought by russians ahead of the u.s. presidential election. plus, google bets bigger on hardware. we break down the reasoning and the timing behind the billion dollar venture. and nest refreshes its product line with a focus on the home

security market. our exclusive conversation with the ceo. lede, facebook says it will cooperate with congress and handover information on the political ads that were paid for by russians ahead of the u.s. presidential election last year. mark zuckerberg took the facebook live to address the company's next step to protect the integrity of the democratic process. mark: not only will you have to disclose which page paid for an ad, but we will also make it so you can visit an advertiser's page and see the ads they are currently running any audience on facebook. emily: this week, several democrats called for facebook and other social networks to face new advertising disclosure requirements. facebook is expected to be called before the senate intelligence committee for a public hearing in october with panel leaders demanding a full accounting. joining us, our editor at large

and our bloomberg tech reporter. what's happening? >> zuckerberg is trying to take this and move it in a direction that is positive for facebook. they have been under so much pressure. congressional leaders have said we demand more transparency, more cooperation. now facebook is saying, yes, we will quiet operate with you, but we will also do more for transparency in political advertising on our site and work with governments around the world. he mentioned germany. to make sure this doesn't happen in the future. they are trying to build that trust with the government so that they are not under so much fire anymore. emily: it's fascinating that political ads are not subject to disclosure's that television ads are. what do you make of facebook attempting to take a proactive approach? cory: there are two reasons that television ads are monitored by the government.

one is concerned about political spending. this notion that it's good for our democracy to know who is spending money to try to push their issues, the notion of not seize and racists -- of nazis and racists and anti-semites pushes that to another level of political discourse. when radio or television were first invented, the biggest signal always won. -- was established established. they said here is a slice, here is a slice. we will let you use these slices if you abide by these rules. it created some order in the chaotic world of broadcast. with those rules came the requirement to disclose certain things. the internet is the wild west. there are an unlimited amount of channels. as a result, it's not been legislated. what we don't know is the role of russian money and russian

hacking on the u.s. election. what we also saw was that facebook was willing to give over a lot of information with a search warrant to robert mueller , but giving a lot less to congress. facebook has suggested they are sharing the same amount now, but we don't know. emily: facebook is suggesting that congress decide how much the public should know. who knows what, and what do they know? >> facebook wants to be the one saying, listen, we did a very stringent review of our privacy policies, our legal rights. we are going to give this information to congress in a way that we feel will honor that. they don't want to give it to the public because they don't want to set any precedent for having to make people's private stuff public in the future. of course, there are always investigations where people are asking for cooperation from facebook and whatsapp and instagram, and the company pushes back on those pretty hard. what's interesting here is the

company is trying to figure out how to present it self as even more transparent than tb in the future -- than tv in the future. our colleague pointed out to me, even if you could do what zuckerberg says, ok, all these ads are paid for by cory johnson or by russia, how do we know it's not a bot? how do we know who this is? caroline: it's possible -- cory: it's possible they don't know how much russia or others are involved. sarah: they are not being sold through salespeople. they are being sold through this self-serve advertising system on the platform. emily: they found connection between these ads and russia, but they don't know who in russia. sarah: and they are continuing to look into this. they are looking into other state actors and other potential russian groups. this story may not be over yet. cory: sorry to interrupt.

they were caught in this bind >> they wanted to say we did not have that much effect, it was only $100,000. but there were 3000 ads. as if the number wasn't 299 or 30,000. they put a big number out there. they put a small number out there. they are trying to play both sides of this. emily: you are out with a new story about mark zuckerberg's political aspirations, of which he tells you there are none. he's not running for office, even though it looks like he is. what's your take away that go -- your takeaway? sarah: only he knows. there are a host of political andes and societal issues issues with facebook's power around the world that he has to deal with. he is doing this also to educate himself, but mostly to present

this vision of the future of facebook as this nonthreatening, very helpful for the future of society -- he wants to paint a picture of this company as something that is going to be a force for good. it's kind of good timing. as he is doing this, all of these things are coming out, the russian ads. racists onng against facebook ads. this is all coming out as zuckerberg is doing this charm offensive around the country. it's all very curated. it's a very complicated face for zuckerberg right now. he certainly doesn't want us to think that it's at all strategic, at all curated, beyond what he envisions for the future of facebook. emily: sarah frier, who covers facebook for us. cory johnson, our editor at large. thank you. read this week's cover story on mark zuckerberg in the new issue of "bloomberg businessweek."

amazon is set to open a large new office in new york city and create 2000 high-paying jobs. the e-commerce giant has already got several locations across the city, but will expand its presence. the new office will employ people across finance, marketing, and information technology earning an average of $100,000 annually. amazon will invest $55 million in the building project. new york is bidding to be the location for amazon's second headquarters. coming up, google is making a big push to beef up their pixel line of phones and products. how is it doing? a big-time by of hcc talent. -- htc talent. this is bloomberg. ♪

a pushgoogle is making

to get more control of phone hardware and software by agreeing to buy a piece of htc's hardware and design teams. google will have more control over the design and production of the pixel as well as other devices. aydin me to discuss, senkut, one of google's earliest employees. also with me from new york, bloomberg's mark bergen, who covers all things google. explain how this deal is going to work. mark: it is sort of third time is the charm. google has done hardware before. they bought motorola. big purchase for nest. this one is a little smaller, a little like a talent acquisition. they have 2000 engineers who were working on the google pixel device from htc, who will now be working primarily on google hardware, not just the pixel

device, but their speakers, their vr devices, whatever is in the portfolio they are planning to put out. emily: some people are worried that this is déjà vu. google spent $12.5 billion on motorola mobility, then sold it to lenovo. what's your take? aydin: i think it's a big competitive battle right now around consumer devices, especially phones. experience engineers is not going to be that easy for them to get. i think it's a great move. i think it's interesting that it shows they have learned from the motorola experience that they are actually getting the 2000 engineers. this is not an all-out acquisition of htc itself and the manufacturing facility. google is much larger now. from a risk perspective, i'm not sure it's quite in the same profile as the motorola move was for them. given how important br has become -- vr has become and

these next-generation mobile phones, i can see why this is strategic for them, not to mention other consumers devices, given the importance of google home. emily: we will talk to the ceo of nest a little later in the show. what does this deal signal about google's commitment to hardware and phones in general? the relationship between this hardware division and nest and other parts of the company? mark: google has signaled a lot of commitment of things, then changed their mind. they signaled a big commitment to hardware with motorola, then to google fiber and broadband. they pulled back on both of those. i think this is google looking out maybe two to five years in the future and being terribly paranoid, seeing the world in which some of the bigger handset makers, the really successful ones, don't need google as much anymore. samsung is moving with its digital assistant to its own software services, sort of away

from google. that terrifies them. when they are competing with apple. offensive --ended is it a defensive move? aydin: google has really great economics. i think it's a strategic move. there are only a few companies in the world that have this kind -- this scale of engineers. google has always been a software company. for them to have more knowledge inside the company with respect to hardware, i think it's a good move in the sense that i can see the influence of we want the engineers, but we don't want the cost of hardware and facilities and all the things. i think it's going to be an important area and could be a couple -- applicable to different things, phones, ar, vr, google home. i think it's a strategic move. in terms of what's coming up from china, i think software has been the driver. google has the monetization engine. that's why i feel like google has some great strengths to rely

on. emily: you were one of the first super angels coming out of google. the industry has changed a lot. there are a lot more people angel investing. how would you describe the competitive landscape today? aydin: it's so different. when i left google, angel didn't exist. y combinator was just starting up. a lot of these organizations in terms of fostering the growth of startups and the funding, there were maybe a handful of really known angels. maybe 40 to 50 angel investors. only, fast-forward, not are there thousands of angel investors, but there are hundreds of c funds. on the one hand, it's really great. it bodes well for entrepreneurship, but it also means the number of startups has increased by a factor of 10s and 100s. it's harder for companies. on the other hand, it's interesting times. we had a conversation years back

, mostly around consumer internet, technology booming. now we have areas that we are making investments anywhere from liquid biopsy to curing cancer and enterprise customers, not to mention thin tech -- fint ech. it's very exciting times. emily: we have about 30 seconds. you just made your biggest investment to date in a company which helps small businesses offer retirement plans, 401k plans. why are you so bullish on this market? aydin: i think this is a one dollar trillion market -- $1 trillion market. this company is the first. company that is trying to take advantage of the fact that this is a key benefit. retirement is really important, yet only one out of three employees are using it. we found that it's a great

opportunity to get involved in a company that can make a fundamental difference here in a market where we have not seen as much innovation. we are very excited to be involved. emily: thanks. it's been too long. we will have to have you sooner than the next five years. coming up, the eu wants to make sure its citizens' private data is protected. the face of the privacy shield, next. this is bloomberg. ♪

emily: now to the eu-u.s. privacy shield, which is up for its first annual review. the privacy she shield -- privacy shield is meant to protect the data of eu citizens that is stored on u.s. servers. there was uncertainty over the shield's continued existence when president trump signed an executive order. what's going to happen?

i spoke with the eu commissioner for justice, who spent a week in the u.s. to speak with commerce secretary wilbur ross and tech companies, about the status of the shield. >> i met mr. ross for the second time. i came with a little bit of we need to clarify and make sure that we understand the protection of privacy in the same way. to do theh my team review. we had a lot of detailed legal technical questions. work wasy that all the ongoing in a very good working atmosphere. mr. ross, personally, assured me he has a very strong commitment for promoting the shield and keeping it running. emily: what are the main points

of contention or differences of opinion? vera: we have to make sure that the american state authorities have privacy shield under full control, that they monitor the companies which transfer the data from the eu to the united states, and are fully compliant with the conditions, and also that there is no mass surveillance collection of data authorities. this needs to be checked. privacy shield is a trust and check exercise. we trust, but we need to check. emily: what happens to the privacy shield of the trump administration changes its stance? >> it would be very bad news, bad message for businesses on both sides of the atlantic, because it's important not only for the american companies, but also for a number of european companies. it would be a bad message for

europeans because they rely on privacy shield to protect their privacy and their private data. if there is a radical change of the stance, i never hide that i am ready to propose a suspension of the system, but we are not there. i am cautiously optimistic that we will keep privacy shield running. emily: you've been meeting with tech companies here in silicon valley this week. you met with sheryl sandberg at facebook. what are their main concerns? shield, because most of the companies i spoke to are under the shield and they appreciate it as a good, legal way of transferring data. the datad topic was protection reform in the european union. .his is a big change we emphasized very strongly the need to protect privacy of

people. the third topic was how to handle the problem of illegal content on digital platforms, because this is of high importance for us as europeans. we want to have this fully in place. emily: you are coming out with the paper that covers how tech companies deal with illegal content online, how it is dealt with in the united states versus europe. what's your main takeaway? vera: i spoke to google and facebook, out of the four companies which are under our code of conduct. facebook, google, twitter, and microsoft -- they have committed themselves last year to delete within 24 hours hate speech which has been notified to them.

we agreed on the need to continue this. i also committed myself to invite more companies to do the same thing, because we want in the european union to have internet which will be hate free and which will not open the hatred- a highway for and for inciting violence. emily: are they acting on that commitment? have you seen them act more quickly in terms of getting the content down? vera: i'm a very strong promoter of enhancing their social responsibility. emily: do you think the u.s. needs to handle this more strictly, like you do in europe? vera: it's a big issue here. we discussed it a lot. the first element of the constitution, which ensures unlimited freedom of expression -- it will be up to america, to

american politicians and people, whether they recognize that some speech is so dangerous that the society should prevent. emily: that was the eu commissioner for justice. coming up, after going for almost a year without introducing a new device, nest is rolling out a slew of new products. we will speak with the company's ceo about what is ahead. this is bloomberg. ♪

mark: i'm mark crumpton, and you are watching "bloomberg technology." president trump issued a new executive order expanding the treasury department's ability to

cut off from u.s. markets any bank that does business with north korea. ambassador nikki haley spoke to reporters at the united nations. ambassador haley: it only impacts those who continue to do business with north korea. if china does business with north korea, yes, it will impact them. so, really, it depends on countries that choose to continue to support north korea. mark: a mexican official says there is no missing child that that collapsed that became the focus of a rescue effort after this week's deadly earthquake. they believe an adult may be alive in the rubble. more than 50 people have been rescued. the death toll is at least 245. puerto rico has been declared a federal disaster area after hurricane maria battered the u.s. commonwealth. president trump plans to visit puerto rico to assess the damage. he spoke about the devastation during a meeting with ukraine's president. president from: puerto rico is

in very tough shape. their electrical grid is destroyed. it wasn't in good shape to start off with, but their electrical grid is totally destroyed. and so many other things, so we are starting the process now and we will work with the governor and the people of puerto rico. a 10thfficials say patient from a florida nursing home that lost its air conditioning during hurricane irma has died. police confirmed the 94-year-old woman died yesterday. florida has suspended the facility's license, but the owners have sued to block the hold. a criminal investigation is underway. i'm mark crumpton. this is bloomberg. it is 7:30 friday morning in sydney. my colleague paul allen is there with a look at the markets. paul: good morning. asx futures are pointing 0.3% higher. let's see what happens when we get underway. overnight,s off 5%

now trading at $66 per ton. the aussie dollar took a real beating, the day's worst-performing currency. the s&p cut china's credit rating to aa minus, the first cut since 1989. the outlook also was revised from stable to negative. some slight weakness on nikkei futures. the bank of indonesia in focus today. we are expecting a rate cut there. more from "bloomberg technology " next. ♪ emily: welcome back to "bloomberg technology." i'm emily chang. nest is known for its smoke alarms and other devices.

it's rolling out new device is with a slew of blues -- bells and whistles. mark gurman got his hands on some of the new devices. mark g.: this is product launch number three for 2018. they introduced the cheaper thermostat and the camera. now they are taking on the home security system with four new products. the first is called nest hello. it adds a camera so you can record who is at your front door . it has also come out with a digital door lock. it may not have much unique functionality, but it looks like a nest product with its sleek design and connectivity with other nest devices. a new outdoor security camera that can withstand weather and stream video to your phone.

the most significant new device launch is the nest secure. it comes with three main features, a main hub with a speaker and pin pad, windows and door sensors. it's a complete diy kit. you can install the $500 device without needing expert help. if you want to fork out more, you can have it monitored for a monthly fee. on the software side, nest is turning some of its cameras into many google phones by -- mini google phones. new productsest's necessarily move the bar forward for the industry. these are all concepts that have not only been tried before, but executed successfully. but still, it's critical for the alphabet unit to continue releasing products so that its customers will remain in their ecosystem and so that nest can keep selling them subscriptions on a monthly basis. mark gurman, bloomberg news, san francisco. emily: that was bloomberg

technology's mark gurman. on the news of the product releases, i caught up with nest's ceo for an exclusive interview to talk about how he plans to grow the company. >> it's not just about the product. it's about the whole ecosystem. the ecosystem around the software behind it, the integrations with other devices in the home, for example, our cameras. every product we build, we worked -- it works closely with any other project we have built in the past. we wanted to make sure they are seamlessly -- they are a seamless experience, as well as the installation and maintenance of the products. that takes a while. emily: you took over for tony fadel.- how are you similar and how are you different? >> we have different backgrounds. i focus a lot on customer thatrt, service, areas

stand behind our products. that -- i bring a lot of that background into nest. that's one big difference. the company still has the same dna as when it was started. emily: let's talk about that. there were reports of cultural issues, infighting, recalls. i'm curious how you moved beyond that and what the stamp is you want to put on the company. >> we want to be a global company. we want to continue growing our portfolio of products. yesterday we doubled our portfolio of products. that's a big milestone for us. that is one step of many steps we are taking. emily: how about the culture within the company itself? do you feel like things have changed things have grown? given some of the reports about the difficulties in making this big transition?

>> i will tell you what i tell everybody who asks me this this is the most talented team i've worked with in my career. i inherited a very strong team. i'm lucky to have that. i'm just building on that. each leader has a different style. my style is different. but the core business and the core message for our company has not changed. emily: what's your mandate from larry page? >> grow the business and be a beautiful business. emily: can you talk about the relationship between nest and google? >> we collaborate closely. we work closely on integrating the experiences. yesterday we announced the google assistant. that's part of one of our cameras. we work across different areas within google. greaterage a lot of technology, especially around machine learning and ai.

we pack our products with a lot of intelligence. that's part of being alphabet. we have the independence to grow our business while we leverage different technologies across alphabet. emily: google took a big stake in htc. curious what that means for nest and what you know about the strategy there. >> it is a great opportunity for the hardware team. extremelyhat business well from his background at motorola. the pixel product is doing very well. it's a natural extension for our business. emily: you mentioned google home. this is huge competitive territory. -- echo.s adco when it comes to the connected home, how do you see the competition shaping up? >> there are a lot of

opportunities still left to change the experience is in the home for consumers. at the end of the day, consumers will decide what is best for them. emily: how is the rest of the bill is this -- the business doing? talk to us about sales in general. >> we are doing very well. we continue to grow. we talked about our products are growing at a rapid pace that is accelerating. we will ship more products than we shipped in the last two years combined this year. that gives you an idea of the growth. the expansion of our footprint is very important to us. the doubling of our portfolio is a big deal as well. emily: there's been some speculation that apple that might consider selling off nest to a third party. is there any truth to that -- that alphabet might consider selling off nest to a third-party. is there any truth to that? >> no. emily: that was nest's ceo. mercedes has competitor tesla in

its sights. daimler plans to spend $1 billion to start production of mercedes-benz electric vehicles at its alabama factory, the first time a european manufacturer will manufacture a plug-in vehicle in the u.s. u.s. sales are projected to grow fourfold by 2021. coming up, it is the third recent loss -- we will speak -- recent lawsuit. we will speak to the plaintiff and the lawyer. on thev bloomberg. send our producers a message. this is for bloomberg subscribers only. check it out. this is bloomberg. ♪

facing some is challenges with its hardware business. -- snap is facing some challenges with its hardware business. this comes after changing leadership earlier this month. steve horowitz, who was in charge of the lab, moved to a role in a different part of the company. sofi is the latest high-profile silicon valley company to face accusations of an unrestrained workplace culture.

earlier this month, the ceo stepped down amid sexual-harassment allegations. thursday, a former loan reviewer at sofi filed a new lawsuit claiming she was repeatedly sexually harassed while working there. this is one of at least three lawsuits filed in recent months against sofi. a spokesperson said, "we take any allegations of sexual harassment seriously. while we cannot comment on the specific allegations of this lawsuit, harassment of any kind has no place at sofi. sofioard and management of are created -- committed to creating a culture where employees can thrive." selina wang spoke to the former sofi employee, along with an employment lawyer. she started by asking why she decided to come out with this story now. >> the main reason really is that people are listening now. if i had come through with any information earlier, no way no one would ever listen to me.

selina: robert, you represented the original person to file a lawsuit against the company, claiming that he was fired for reporting sexual harassment. how many women at sofi have come to you since? what are they telling you? >> we have several people we are talking to. sofi employees are calling us. between 30 and 50 people have contacted us. a lot of them are just airing their experiences at sofi. a lot of them feel like they were abused and treated unfairly, and they just want to tell us what happened. selina: i'm sure in recent months, given the events, this is not the first case to have come across your desk. why did you choose to represent her in particular? >> this case is right -- is rally -- really unusual. sexual-harassment baked into the culture of the company from the top down. you don't see that often. people were not talking to us about low-level managers. they were talking about people at the very top of the company. in our view, it seemed to be trickling down through the

company. there's the old saying, a fish stinks from the head. i think that happens in companies. if the leaders of a company don't respect women, and the people under them also probably won't respect women like they should. selina: we examine some of these high-profile cases from uber, ze nefits, sofi. how much of this is due to the alleged grow it all -- grow at all costs culture? >> i think it's one of the reasons that yulia had the expansion had. they just wanted to grow, grow, grow. and they weren't paying attention to the right people, like yulia. how people feel there isn't the most important thing. it's all about growth and efficiency. emily: -- selina: is this prevalent across silicon valley? >> it happened at uber, we think. it certainly happened in sofi.

look at these venture capital firms making these big investments in these companies, and they want a return on investment. you do that by growing and becoming more efficient. one of the consequences is that people get -- people's rights get walked upon, like yulia. here's one person very late coming forward -- one person bravely coming forward and sharing her experience. i expect there are thousands of other women out there who experienced what yulia experienced. it's our hope that her courage will inspire others to come forward and hopefully these companies will be better places to work because of people like her. selina: you have an interesting background. you spent time in new york as an employment lawyer, as well as in san francisco, representing people who had worked in wall street. are you seeing comparisons between what had happened on wall street, culture wise, and what's now happening in silicon valley at financial technology companies in particular? >> absolutely. there's a parallel, for sure.

both wall street and some of these tech firms, especially fintech, are male dominated. you have that macho culture. it might be fun and great and rewarding for the men, but, sadly, the women get left behind and stepped on. selina: you were at the company for about a year. at what point did you decide to resign, and what have you been doing since? >> i knew from the beginning i wanted to resign. i tried going back to my former employer, and that just wasn't something that happened. my breaking point really was when all the stress was getting to be too much. my hair was falling out. i had hives, stomach aches constantly. for me, it wasn't worth it at that point. i started looking elsewhere and, thankfully, i moved on to better things. emily: all right. sofi employee and an employment lawyer speaking with bloomberg's selina wang. coming up, mothers around the

country love the start up behind this smart breast pump, but vc's won't get behind it. and a quick programming note. wilbur ross will be joining "bloomberg daybreak americas" on friday. this is bloomberg. ♪

emily: general electric's new management team is taking aim at its corporate jets we -- jet suite. the company intends to sell its planes. the new ceo is cutting back on the ge air force as part of a $2 billion savings plan. the u.s. venture capital industry is 93% male and facing heightened scrutiny for the sometimes fraught relations with female valley's few

entrepreneurs. raising money can be even harder for women when their product isn't one that men use. the maker of a beloved smart breast pump has hit a wall. the founder and cofounder are turning to kickstarter in the hopes of keeping their company running. thanks for joining us. tell me about the pump, first of all. what makes you think it stands out from the other pumps on the market? >> we have the first water-based cup and a soft silicone that feels more like you're nursing your baby then -- than a machine. you get more efficiency and more comfort, more milk in less time. emily: you can make 30% more milk, and you have an app that inputs all the data. you're building a smart bottle to go with this. yet venture capitalists haven't gotten behind this. talk to me about some of your experiences. >> largely, i think they have a

hard time understanding the product. it's something they will never use. i've often been in meetings where investors will have to say, let me go talk to my wife, let me go talk to my sister, i just don't feel equipped to evaluate this opportunity. those are a lot of the responses we get around the product. meanwhile i'm thinking, this is a massive market. it's growing every year. we have an amazing first product that is defensible. emily: you've had investors repeatedly ask you about your children. your husband does not get gas these kinds of questions -- get asked these kinds of questions. you had investors land on porn sites when you are pitching your company. they start cracking jokes. how does this make you feel, as a female founder? it makes it very uncomfortable. you can lose your confidence very quickly going into these meetings. it's true. my husband has never been asked where our children are or how he plans on running his division with children at home. it's very disappointing that those questions continue to come

up. emily: the pump itself is expensive. it originally retailed. at almost $1000. you brought the price down temporarily to $649 and now you are offering a lighter version for $399. what makes you think it's worth it? maybe it's the price that's keeping investors from getting behind it? >> the original price at $999 is less than half the cost of other hospital grade pumps. it is an open system. it's safe to use between women. it opens up possibilities in terms of rentals. in terms of whether women will pay that much, they will because they are in it for the long haul. a lot of our customers are planning on providing breastmilk for 12 to 18 months, so they rolled that into their calculations of how much it is really costing them on a day-to-day basis. in terms of the lower-cost model, we wanted to open up another opportunity for moms to

get in at a lower cos if momst. -- lower cost. moms can explore naya by ordering our bottle available on kickstarter now. emily: you just launched the kickstarter. you are raising money for the smart bottle. what has been the response so far, and how does this fit into your bigger vision? >> we had a great response so far with women who believe in the mission and what we are doing, in terms of making it much easier to provide the nutritional health or the nourishment that your baby needs. we are really encouraged and optimistic about how it's going so far and how that fits into the broader vision for naya -- we feel like we are building this platform where the hardware starts to answer some questions and anxieties that parents have. we can take the guesswork out of infant nutrition. emily: quickly, because i think it's really interesting, you've asked all your employees to work for minimum wage. they've agreed.

how much more time do you have? >> we have a few more months. it's tight. i think every option runner has to make these sacrifices, and we are lucky enough -- every entrepreneur has to make these sacrifices, and we are lucky enough to have a team that is committed to making this work. emily: thank you so much for stopping by. check it out on kickstarter. that does it for this edition of "bloomberg technology." we are live streaming on twitter. check us out weekdays at 5:00 p.m. in new york. that's all for now. this is bloomberg. ♪ what did we do before phones?

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announcer: from our studios in new york city, this is "charlie rose." and lindaim burns becker here to introduce their pbs series about the vietnam war. more than 40 years after the war ended, americans are struggling to make sense of it. it lost more than a decade and cost the lives of 58,000 americans and even more vietnamese. film looks back at the cataclysmic years. the war is a 10-part, 18 hour documentary.