announcer: from our studios in new york city, this is "charlie rose." charlie: jean liu is here. she is the president of didi

chuxing. it is china's and the world's largest ridesharing company. it also offers services like bike sharing and car rentals. alibaba, apple, and softbank are among her investors. didi also has investments in other companies around the world. i am pleased to have jean liu at the table for the first time. welcome. jean: thank you for having me here. charlie: we have so looked forward to this. you have said a very interesting thing. you said it is really a "world-class dilemma how to move around 800 million urban chinese." how are you solving this dilemma? jean: yes, actually that is one of my biggest motivations joining this company three years ago. i'll give you a story. right after i joined didi, there was a coder coming to my office saying that she wanted to resign. when i asked her why, she said because she got pregnant. i told her, "you can still work here if you get pregnant." she said it was the commute that was killing her. she was spending three hours switching between buses and subways every day. there are 800 million chinese that ride 1.4 billion times every day. for us, when we narrow how many people have this much need, we basically design a product for them. the difference between us and a lot of other players is we offer a full range of services.

they are not just product car share like here in the u.s., private cars, taxis, bicycles, and carpooling. there are very interesting local products we are trying to connect with people. charlie: how many cities in china are you operating in? jean: 400. 400 cities. and a lot of them are megacities, very different from cities here. when you think about cities here, i think new york is a huge city already, but there are more than 15 cities in china bigger than new york.

charlie: 15 cities bigger than new york? jean: 15. i think in terms of population, there are six cities in the states that are bigger than 6 million, but that number in china is 44. in the states, ridesharing is nice to have. lyft and uber is doing great, but almost every family here has one or two cars. but in china, only 10% of people have cars. people still want to have a decent ride. commute i would say is the number one challenge. then the pollution, of course, coming when you have a megacity. the air i see my kids playing every day in, it pains me to see that. also, safety is another thing we should be really mindful about. there are so many people on the streets. the road accidents, the rate just increased. there are a lot of issues. we think the industry we are in is so impactful that there is something we can do to help solve this. charlie: you made a speech at the bloomberg business forum

about the future of cities. what did you tell them? jean: basically, the bloomberg forum is for people i understand, for people to come together and talk about world challenges and how we can collaborate together. one of the key challenges i see, as we were talking about in your first question, when the cities become bigger, when there's more population, everyone wants a good quality lifestyle, but at the same time, how can we solve the resource issue? when the city becomes bigger, somehow we feel there is less space and time for us. how can we basically utilize the resources more efficiently? make people feel living in the city can still make me feel happy with inner peace? my key point is future cities should be built around people rather than built about parking >> >> lots or vehicles.

let's do something that adopts technology to make that happen. charlie: both in terms of attacking urban problems as well as business challenges, artificial intelligence, and the use of big data have become tools, yes? how so? jean: in our business, if you think about it, let's put away the jargon and think about what the technology is really doing to help us. let's say a passenger is standing in the street. turn on the app and click a button. he wants a ride now as fast as possible. however, when it is key to our bad weather, there's no cars around. he cannot get it. there are two things. number one is deep learning technology. basically we are training the system that can predict in the next 20 minutes, on every corner of the city, how many ride requests will be coming up.

even before the person presses the button, we can dispatch a car to arrive and meet him. that is the predictive capability that is part of the artificial intelligence capability. secondly, a lot of people think, why don't you just dispatch the closest car to you? but we tell you on the map it is closest, but it could be with an event, there are roadblocks. there's traffic control. there are one-way situations. the closest car may not be the most efficient. we just know the system keeps learning what is going on in the local area. it might sound a bit boring, but if you think about it, this technology is helping everyone to get a ride faster. if you time that to 25 million rides a day, because we are completing 25 million rides a day -- every second in a peak hour, 600 rides. every second, 600 rides delivered. there are millions of calculations underneath it. that is one application when people talk about ai.

it sounds like a very big word, but in real life and in our industry, the application actually helps people to commute better. i think that is the beautiful part of it. charlie: there was a giant competition between uber and didi in china. how did you beat them? how did you beat the scary uber? jean: [laughter] first of all, i should clarify, the chinese rideshare market or the internet market has always been very very competitive. charlie: you are competing with others before uber. jean: when we started the business, there were 30 players doing the same thing. but we did relatively better -- charlie: how did you do it? jean: we understand the local user's need better than others. a lot of times, people get carried away by competition, because sometimes competition is fun. you talk about winning and losing, catching the headline news. everyone is so excited about it.

from our perspective, the real competition is how can you serve your customers better? driver or passenger? for our businesses, look, there are so many people who cannot get a rideshare, so let's carpool. even during the competition, we launched three different new businesses. we see that people want to grab a drink after work. it is extremely dangerous if there's a dui situation. we send you a designated driver to meet you at the bar or at a party, and he can drive you back home, so you don't need to drive. charlie: so you just send a driver.

jean: yes. we send the driver. charlie: so he takes your car. jean: yes. exactly. it is better for safety. you will not hit any passengers on the road. minibus, super carpooling, how we can pull more people. everyone can have a more affordable ride. these are the things we innovated or created during the competition. charlie: there is one story -- generally, so many of the companies, certainly in your area in transportation, have a relationship to the big three companies -- $.10, alibaba, and i do -- baidu. jean: yes, in one way or another. we also have a nice relationship with apple.

charlie: cook signed a $1 billion check to invest in your company. jean: yes, we are very thankful. [laughter] also to softbank and masa. charlie: this is what tim cook said about you in the "time magazine" 100 list, which is an annual list of people who are the most influential. "jean liu is a disruptor, and

not only through her ambitious effort to change the way people in china commute, travel, and connect with one another, didi chuxing, she leads. its name means, 'beep beep mobility,' in chinese. jean has built a transportation platform that offers convenience and flexibility. she and her team are succeeding wide, innovative, big data algorithms that aim both to improve the efficiency of didi's service and so easing the roadways by analyzing computer graphics. didi may help traffic jams go the way of the flip phone." is that possible? if you succeed, you can eliminate traffic jams, because you are eliminating the number of cars? jean: not just that.

let me share some examples. first of all, tim was really nice with those comments. we are working with 20 cities in china right now. we are working together on common projects. one common goal we had together is how can we cut congestion. it is the top problem bothering them every day. we say, let's redesign the traffic signal system and the vehicle length system. it was outdated. in the test zone, the result is extremely encouraging after only three months of work. construction time got reduced by 20% to 40%, just after three months of work.

think about it, 20% of anyone's time on the road, if you add that together, that is tremendous. it is only a short period of time. when we shared this result with other cities, everyone thought, wow, let's do this, too. when we spoke to our partners in brazil -- as you know, we have invested in local champions. we call them champions. they all say, why don't you come to our city and we can do it together? it is good. we do believe this is -- with the right application of technology, we can cure congestion. charlie: and environmental issues. jean: yes, and with carpooling, as you mentioned. we pool 4 million passengers every day, and the numbers are growing. that means every day we take away millions of tons of carbon emissions. it is very intuitive. so that is why tim mentioned us. charlie: one of the other things your company does is you invest a lot of startups, too. you make global investments around the world in terms of people that you believe have a startup that might be successful and have an impact. is that the selection process? are you looking for certain kinds of companies you want to invest in, other than those that have a very good business model

and probability of success? jean: actually, we are still very focused on solving the commute issue. charlie: so all the startups have to do with that. jean: yes. we are here to solve the commute issue. so we go around the globe and we see who shares the same passion, who also wants to solve this issue, who is worried about it day and night like us. also, another perspective is this industry is so young, although everyone is talking about competition. everyone knows so much about us, but people may not know the industry is still young. the penetration is only 1%. charlie: in terms of the potential market, you have only penetrated 1%. that is a good business to be in. jean: only 1%.

it is a good business. we want more people to benefit from the technology and algorithm. the good thing about didi's we are based in china. china is a complex market. beijing is such a megacity. the complications in the calculation in the algorithm, if we tested the algorithm here, if we tested a product here, we can share the best practice with a lot of young companies in other parts of the world. product wise, like the minibus, is very welcome in brazil. that is the philosophy of this

collaboration, which we believe in. that's why we are going global. charlie: some people raise the question mentioning the fact that you are investors in other startups. will that in any way distract from your disruptor edge? jean: very interesting question. how we see it is, this industry grows faster than the regulation. faster than the policies. in each jurisdiction, it is all different. from our perspective, the key is, at the same time you bring top-notch disruptive technology, but at the same time we need to collaborate with as many people as possible. that's why when we started, we started with the taxi industry. that's the difference between us and a lot of others. there are millions of taxi drivers getting their income from didi. and we don't charge anything from taxi drivers.

we also create our product tailor-made for them. charlie: so you are providing the information -- you are giving them information for the riders? jean: not just that. i will give you an example. for example, the taxi drivers, one of their biggest headaches, every night, the last ride is the biggest problem. if it is going to the opposite of home, then in beijing, for example, it would waste a lot of gas to drive an empty car back. a lot of them, in order to save cost, they actually sleep in the car for the whole night. the next morning, they can pick up a passenger. it is extremely hard for a taxi driver. so we created a go home button. the driver can say, ok, i will go home. i will press the button and the system only dispatches passengers on their way home. this is extremely popular for taxi drivers. charlie: ah, so they pushed the go home button, and the passengers that go and know about you are passengers on the same way. jean: yes, we basically send a passenger who is on the way home for the driver.

they like this a lot. charlie: i would like that, too. jean: so this is the collaboration we are talking about. other cooperation like working with city mayors, the smart transportation system, local champions. we believe in this. i don't think there's a conflict between disruptive technology providers and at the same time collaborating. ♪ charlie: there was news today or yesterday that uber had run into a problem in london. what does that say to you? jean: i just learned it from the newspaper as well. i understand uber is appealing formally. charlie: this is an ongoing conflict between ridesharing companies and local municipalities. ♪

charlie: there was news today or yesterday that uber had run into a problem in london. what does that say to you? jean: i just learned it from the newspaper as well. i understand uber is appealing formally. charlie: this is an ongoing conflict between ridesharing companies and local municipalities.

thus that relationship have tension or not? jean: my first sentence is that in different jurisdiction, it is very different. we need to understand it. secondly, there is always common ground between us and policymakers. at least for the cities in china, what we find is both sides worry about congestion. both sides worry about pollution. both sides worry about safety. let's do something together. for example, in china, the chinese government is promoting the electric vehicle because it's more environmentally friendly. so we talked to the city mayors saying, look, didi is the largest fleet of electric vehicles globally, because drivers love it. drivers drive 10 times a day. they think of the cost saved

from buying ev's makes so much sense that they don't need to spend money on gas. we spoke to city policymakers to promote the ev. there are a lot of common grounds we can reach. i'm being optimistic. i do believe technology in the long run will transform the transportation industry. charlie: meaning autonomy? jean: autonomy is a very popular topic. i do think, let's look at the purpose of autonomy. why autonomy? why not with a good human driver? i think the key purpose here is really about safety, and i believe in it because there are 1.3 million people dying every year from road accidents. that's more than drugs and wars. it is not supposed to be like that. i think 30 years down the line when we look back, we will probably feel ridiculous. what were we thinking?

when we think about autonomous driving, it could make driving much safer. i believe it is progress. we need to make sure it is gradual progress and well tested. then, let's bring it to bigger markets. let's make sure safety is the top priority rather than bring some technology in. charlie: but that is an issue that could probably be handled soon, and that we will simply see more autonomy and driverless cars on the part of manufacturers as well as people

who use cars. jean: yes, that could be a trend. charlie: is it going to be slower than we imagine because of safety issues and other factors? jean: yes. i think people should be more focused on how safe it is than how soon you can come out. i think in certain areas it can be well used, for example, logistics. charlie: how much are you using it now? jean: we are not. charlie: you have not conquered those questions yet? jean: actually for us, i want to share what we do for safety. as i mentioned, the road average is 1.6 deaths per 100 million miles. but our platform is .6 deaths. it is significantly less. we do safe drive technology we apply. also, passengers will rate drivers. if there's a dangerous driver, they will give them a very low score. so we can remind the driver, you cannot do this anymore. there is a system for risk

management for drivers. that helps a lot. i think this should be a progressive process instead of disruptive that switches to autonomous driving. that is too dangerous. charlie: your dad was founder of lenovo, which they bought ibm's thinkpad. was it destiny for you to go into technology? jean: i think there was always a calling for me, i have to admit. charlie: do you think you are in technology rather than transportation? jean: i actually think i'm in both. this industry is not just about technology, it's about transporting real people. it's not like up in the crowd internet type of technology. i'm definitely in both. there was always a calling i would be a science major myself. it was always part of me.

charlie: where did you go to college? jean: peking university and harvard. harvard computer science. charlie: how is china doing in terms of opportunities for women in technology? is it better than silicon valley? jean: i think there are a lot of common challenges. i will speak for my own experience. i wouldn't say it is a very easy journey, to be very frank. there are some cultural issues behind it. when i started my career, i was always the shy one. i can do a lot of work, but i decided i don't want to speak at a meeting, i wanted to sit in the corner. i worried so much about how other people would look at me and judge me. i'm very grateful in the technology world and the business world, there are a lot of very good female mentors. i also had personal experience. i got cancer two years ago. after that, i figured one thing, life is so short.

there's a lot of things we need to compromise in this life, but do not compromise who you really are. that actually helped me to feel relieved and i think a lot of women actually share that problem, the same as me. that is why in didi we formed a didi women's network. we get women employees very good mentors so they can get good advice, and i do believe, as well as you can be yourself. you cannot limit your potential. there's a lot of things we can achieve.

i'm speaking from my own experiences. it is a learning journey and is also very rewarding. charlie: is there still a struggle with cancer? [knocks on wood] jean: [laughter] thank you. i actually came for treatment in san francisco. i actually took lyft most of the time. [laughter] it is a very good experience. charlie: great. [laughter] it is a very good experience. charlie: great. you are cancer free, then? very good. one last question about china. bill gates was on a morning program. we were talking about how still there is a belief that america is the most innovative country in the world. some of that comes from silicon valley, and we have been part of the american idea of exceptionalism, but china has become much more than simply copying what other people are doing. has china, in a sense, really

become more innovative? and how are they doing it? there is more of a cultural factor, as well. jean: sure. i am a big believer in innovation coming out of china. technology is completely transforming china, in my view. 30 years ago, as i mentioned, when i grew up, i saw mules and camels on the streets as part of transportation. now it is a modern city and people rarely use wallets, even. mobile payments everywhere. china has enough market to energize real innovation because there are so many people wanting different things. i just wanted to share a story. we have this homework for senior executives to drive and pick up passengers. i couldn't drive, so i was

writing around with my colleague. on the way, we picked up a young guy. my colleague introduced me to him, saying that this was the president of didi. the guy was not impressed at all. [laughter] he asked for coupons. so we had this little conversation. he told me he was a junior in college, and he earns good income from tutoring, but he spends it all. he doesn't care to take the subway or bus is like other students. he just wants to take a private ride. it is much more convenient. he doesn't even have a credit card, but he uses an online system. this is the new generation of china.

the technology empowers this new generation to spend to live a better quality of life. you can say that there is real innovation coming from it. to our example as well, we talked about a lot of innovation. i think that is the future. the technology is definitely transforming china. but it is also transforming the other side of the world, too. we invest in southeast asia. it's a similar dynamic. there's a lot of innovation in brazil and here in the states. i believe innovation can come from anywhere. charlie: true. there's no reason any community can't develop the kinds of drive to change. jean: yes. if you have so many people wanting to have a better life, there will be innovation coming out of it. charlie: great to have you here. thank you so much. jean: thank you for having me. ♪

charlie: bruno mars is here. the five-time grammy award winner has dominated the charts with more than 26 million albums sold worldwide. he scored his first five number one singles faster than any artist since elvis presley. music legend lionel richie described him as a single word, brilliant. he continues his assault on the pop charts with his third studio album, called "24 karat magic." the videos for his three singles have been viewed more than 2 billion times on youtube. here is bruno mars with a special performance of "that's

what i like." ♪ >> ♪ cool jewelry shining so bright strawberry champagne on ice lucky for you, that's what i like, that's what i like lucky for you, that's what i like, that's what i like charlie: i am pleased to have

bruno mars at the table for the first time. we are lucky to have you here and perform. bruno: thank you for having me. charlie: you are now mentioned in the same breath as elvis. thinking back when you are four or five years old, impersonating elvis. bruno: amazing. charlie: the whole thing is amazing, isn't it? bruno: it is just a roller coaster ride. i'm trying to figure it all out. charlie: and kind of running against yourself. bruno: you remember the feeling of being excited. i remember that feeling of, we have something special here, because i feel so good listening to it. trying to get that feeling later

in life with another record. charlie: re-capturing it and taking it even further. bruno: it's almost impossible. charlie: but you did it with hard work. people don't know, certainly i don't know except i can read about it, how hard it is. you are not just an entertainer. you are a musician. you have a sense of the history of music, whether it is rhythm and blues or anything else. bruno: there is so much great music in the world. anytime anyone writes a song, they are competing with billions of other great songs. it's a constant battle of how can i think something no one has ever heard before? hopefully i can make people feel something they've never felt before. at the end of the day, you want to make yourself proud. if i can be happy with whatever

song i write and i'm generally proud of it, it doesn't matter if it gets success. i can say that's the best i can do. if everyone didn't like this album, i would feel ok with it. that's all i got for you. charlie: what pleases you in a song? bruno: emotion. every song has its own personality. whether it is a fun song that makes you want to dance, or makes you want to cry, or makes you want to fall in love, meaning it. charlie: the "versace" song certainly has that. bruno: that is my silky lovemaking ballad. [laughter] charlie: someone said in your live performances, he wants to make it like a party, you want to make it like a live party. bruno: that's my cheat code. for me, if i have to do a song every night, i want to write songs that i will generally have fun performing. so half the battle is won. ♪ >> ♪ wearing cuban links

designer minks inglewood's finest shoes don't look too hard might hurt ya'self ♪ >> ♪ known to give the color red the blues ♪ bruno: i'm hoping that the audience will see that and it will be contagious and infectious. if he's having a good time singing it, why shouldn't i be having a good time? charlie: do the lyrics come first? bruno: i don't know, i don't know how it works. if i knew how to do it, i would do it every day. it just starts with some kind of inspiration, whether it's a lyric, or a melody, or a beat. charlie: tell me about "24 karat magic." bruno: that was a song i wanted to kick the door down. it was a vision i had. i saw us having fun. i saw us draped in silk with gold, me and my friends having fun on stage.

it was important we had the content to do so. ♪ >> ♪ move hey girls, what y'all trying to do? twenty four karat magic in the air ♪ charlie: in your head, are you writing music you will help will make people dance, and do you know what is necessary to make people get up and dance? bruno: i need to be able to genuinely get up and dance. that's what takes me so long to make it right. so many things go into tweaking the snare drum, making sure the bass drum is doing the right thing, getting the right swing. i'm going back and forth nonstop with all of these songs. some i get lucky and it takes me a couple of hours, and some it takes me two years. charlie: talk to me a little bit of where you were reaching back to in terms of putting these songs together. reaching back and giving it a

different sound, but the source of it. bruno: the source of it, well, a few of my heroes i actually got to work with this year. babyface, i wrote a song with him on this album. he's one of my favorite songwriters of all time. i got to perform at the grammys with jimmy jam and terry lewis. i have never performed with teddy riley, but hopefully that will happen. these guys have written songs that i say were the soundtrack of my childhood. at the time, it was pop music. r&b-rooted songs were the number one songs. boyz ii men had the number one song in the country. mariah carey, new edition, this

is what i grew up to. this is what we were dancing to at school functions, at a barbecue. bobby brown. that feeling, that emotion i wanted to capture, that's what i was chasing. i think about those songs. it was fun to dance, it was cool to smile with a girl, flirt with a girl on the dance floor. charlie: but that's more of a sound, isn't it? bruno: it's a lot of things. it is cords. happy cords. i will tell you a story that really inspired me. i worked with my friend, james fauntleroy, who i have worked with for 10 years. incredible songwriter. he finally got to work together on this project. he told me he was at a party, and he had never seen anything like this, everyone was hugging up on the walls and taking selfies, not

really interacting with each other. then the dj dropped "outstanding," by the gap band. then everybody put their phones down, grabbed each other's hands, they were singing, and he said it was the most beautiful thing he had ever seen. he was telling me this in the studio while we were making this album. for me, that was the goal, let's see if we could make this happen, let's see if we could write songs that feel like that. charlie: what song is closest to that? bruno: the whole album is in the key of fun. i wanted to make a feel-good album. charlie: is it as much fun to write them and put them together as it is to perform them? bruno: it's weird. it is a love-hate thing. on stage, you can't wait to go

in the studio and write new material. in the studio, you can't wait to get on stage and get the hell out of the studio. they kind of go hand-in-hand. there's no better feeling than finishing a song that you can say, "i love this, i will put my name next to this song." charlie: what was the imagery when you were writing "versace"? bruno: are you sure i can talk about that? [laughter] what is the imagery? i was going into the studio wearing -- sometimes you get into the habit of going to the studio, you don't care, your hair is looking crazy, you are wearing sweatpants. sometimes that affects the way you feel creatively.

so i said, from now on, we come into the studio, and we are coming in hot. we have a challenge of who can be the flyest when they come to the studio. i actually wore versace, a brand-new jacket i got, and it made me feel like i was fancy. it made me feel like i wanted to have silky versace sex. the song you hear today was the 12th version of tha song. charlie: and how did you go from one to 12? bruno: that's the magic. that is me not being satisfied. we had the title, "versace on the floor," it needed to sound like that. a romantic, silky sex song. ♪ >> ♪ versace on the floor oooh take it off for me, for me, for me, for me now, girl

versace on the floor oooh take it off for me, for me, for me, for me now, girl♪ ♪ bruno: you know what i'm talking about. charlie: i know. [laughter] in this whole transformation of pop music, where do you see yourself? bruno: i don't know. my fear is to be put in some kind of box. that is what i struggled with my whole career. before anyone heard any of my songs, that was the problem. it felt like nobody knew what to do with me. my point was to always say, it's not your job, i'm going to do it, because i don't know what

i'm going to do and i want to be able to have the freedom to do whatever i want when it comes to music. if i want to pick up the guitar for one song, you have to let me see that through. if i want to dance for one song, you have to let me see it through. i have so many ideas in my head that i want to be able to execute that no one else in the world knows about, so let me just do my thing. that has always been the conversation. i hope it continues, and i hope the fans, and journey with me and our excited, wondering what i'm going to do next. how is he going to get excited in the studio?

this album, i could try to write a love song in the studio that might be a little easier to get on the radio and kind of fit right in, but i want to go the other way. the radio is playing one thing, but i want to go with a left hook. charlie: you killed it at the super bowl, twice. bruno: [laughter] thank you. charlie: how do you get up for that? bruno: the first time was early in my career, my second album had just came out. i felt like we had to deal with a lot of people questioning whether or not we were ready for the stage. i think it is the first time they ever had an outdoor super bowl. don't quote me on that, but i think it was the first time. i was so excited to do it. then we found out how cold it was going to be. then we had to worry about all these other things that were happening that we couldn't control. the first night i got there, it was minus nine degrees or something like that.

we are all in these ridiculous snow suits, and i grab the microphone, and my hand was frozen to the microphone. that's when the nerves kicked in. luckily the day of, it was about 50 degrees. charlie: it probably made you better that you had to go through that. bruno: it's always a challenge. it's never going to be easy. charlie: if it's too easy, it's not worth doing. bruno: and it's not going to be good. there's no shortcuts. that's what i've learned. you can't fool it, you can't fool the system and the way it works, the way magic happens. charlie: when you think about all of this, does it change you are simply want to make you be as good as you can possibly be? bruno: it's that feeling. i think the most dangerous thing that can happen for a musician is to think that everything you write is good. that is the most dangerous thing. to lose yourself and think, i know it i'm doing, look how many songs i wrote that are

successful. that's when you lose it and you lose the secret sauce. to stay hungry, reminding yourself of that feeling, for me i always remind myself what it felt like to finish those songs, that i did it, we did it. charlie: when you finished "uptown funk," what did you think? bruno: i was happy it was done. we were working on it for eight months. we recorded it in so many places. we kept taking these left turns. it took me out and made me stop dancing. the fact that we finished it, it was like, ok, now it's up to the world to see whether we are crazy or not. ♪ >> ♪ girls hit your hallelujah girls hit your hallelujah 'cause uptown funk gon' give it to you 'cause uptown funk gon' give it

to you 'cause uptown funk gon' give it to you saturday night and we in the spot don't believe me just watch come on charlie: "that's what i like," that you sang for us, where does this come from? bruno: the whole album is based on a mood. we are vessels. i want people to feel fabulous when they hear this album. charlie: a feel-good album. bruno: yes. if i want people to feel fabulous, i have to feel fabulous. on this song, i'm talking about eating shrimp scampi and lobster tail, and strawberry champagne. >> ♪ cool jewelry shining so bright strawberry champagne on ice lucky for you, that's what i like, that's what i like lucky for you, that's what i like, that's what i like

charlie: here's what you said once about the album. "you have to hear me smiling, because i'm feeling good." bruno: that's it. that's really it. same thing with the performance element. people are smart. they know if you are phoning it in or if you don't mean what you are saying, are you don't really want to be on the stage. charlie: somebody once said that to me about television. you have to stand on stage, and everything you do have to say to people, "i'm here, i want to be here."

bruno: and you're going to like this. charlie: and you are going to like this. bruno: yes. that is my motto. charlie: it's you, it's springsteen. bruno: first of all, how fortunate are we that we get to do that? for some reason, our lives, how i got -- for some reason, our lives allowed us to even do that. i was very fortunate. to entertain people. it is such an addicting thing. that's why you have guys like bruce doing it. we are creating this world that we want to live in. this world is a world i want to live in. when i'm talking about people dancing together, people having fun together, this is what i want to see at my concerts every night. charlie: that's exactly what bruce would say, that's what mick jagger would say, and paul mccartney. bruno: i am customizing my world. it's a little scary sometimes. every night, i have the luxury of seeing people from all over the world, different nationalities, and i see it.

look at this. we are creating this energy under one roof, creating this positive vibe. everyone is dancing, it feels like love, it's a great night. then you go to the hotel room, and you watch the news, and that's not what's happening. it is tricky. i don't know what i'm doing. i'm creating my world. i'm creating my america. i'm creating what i want to feel every day. charlie: you have turned down a lot of opportunity to make a lot of money from endorsements. you have been very selective about that.

is that to protect the brand? do you want to say bruno mars, it has to be very special? bruno: i just have to believe in whatever it is that i do, or what was it all for? i gambled on myself for this long and turned down contracts that i felt would only hurt me later on down in life, even though i was flat broke and needed the money, but i just bet on myself. if i don't make this here, hopefully i will make it here. it's not going to do anything for me. it was never about money. charlie: it was about -- bruno: it's the only thing i know how to do, that's it. charlie: and i do it well, and i love it.

that's it. bruno: that's it. charlie: thank you for coming. it's great to have you. bruno: thank you. charlie: bruno mars, thank you for joining us. we will see you next time. ♪

anchor: you're watching bloomberg: technology. start with the check of your news. catalonia's push for independence is officially on hold. speaking to parliament today, the president said our salon and madrid need to talk. so this call for dialogue on the subject, there is not a dialogue. sose calls should be heated we need to open up a time to have a dialogue with the state of spain. texas: president trump,