>> the thrill of living well is in the pursuit. the pursuit of the rarest experiences, the pursuit of the finest products, the pursuit of quality in everything you do. and in all of these pursuits, you need the best intelligence to make the best decisions. >> we know she sells for a lot, but what makes her important? >> it is not easy. it's difficult work. >> welcome to "bloomberg pursuits," the show that helps you follow your inspiration. in this edition, hannah elliott talks cars with jay leno. >> they are like dinosaurs from another era. >> knowledge you have been

thirsting after. >> they are the rules of cocktail bars. >> give the bartender something to work with, something he can build off. >> see how the world's most spectacular watches are put together, one tiny magnificent piece at a time. >> it's not technology anymore. it's craft and art. you are racing to make the most spectacular watch. >> but first, travel with us to one of the worlds legendary destinations. whether you know it as the city of light or love, paris' charm is unmissable. galleries, cafes, restaurants, and wine bars are revered the world over.

welcome to "bloomberg pursuits." we will show you how to make the most of paris when you are here. the historic center of paris has been missing two of its most famous institutions. for the past four years, the ritz, probably the world's most famous hotel, and its even more exclusive brother, the crillon, have been closed for renovation. the wait is over. they are back and better than before. prior to renovation, the ritz was under threat from modern hotels like the w and the mandarin oriental, a $450 million innovation brought this grand building into the 21st century. welcome inside the ritz's premium suite. there's no shortage of marble, gold leaf, or antique furniture. decadence is still the order of

the day, and this could all be yours for a cool $33,000 a night. staying in the ritz has its perks. down in the basement is the hotel's own cooking school, in case you need to brush up on the culinary craft. the ritz's head pastry chef can tell you how to make the perfect macaron. if the ritz is famous, then its bar is legendary. the hemingway is named after the american author who liberated it during the second world war. the man behind the bar is colin fields, ranked best bartender in the world by "forbes" and "travel and leisure" magazines. colin has a drink for any occasion. ♪ paris is trying to go green. the churn of the city is hard to

escape, but it is possible. there are beautiful parks. it has also transformed one of its biggest stretches of growth into a new two-mile pedestrian route along the seine. paris has been making perfume since the 14th century. how exactly scents are created remains a mystery, but here you get a chance to design your own perfume. paris' hotel scene is welcoming back its other grand palace hotel. if the ritz is playing it safe, then this is taking risks, and it is work. modern art adorns the lobby and bars while staff are addressed to the nines. if you thought the ritz was expensive, then take a deep

breath -- staff at $1350 and go up to $138,000 a night, but every room has its own butler with modern styling mixing seamlessly with tradition. before the renovation, the crillon was seen as aging and stuffy. a barber is on-site to make sure your beard is as sharp as your suit while in-house cobblers are here to keep you looking like you belong. food and the art of taking the time to enjoy it are traditions the french hold dear. i've got some tips for the uninitiated. don't do lunch el desco. french hold to traditional mealtimes. going out for a work lunch, plan to sit at around 1:30.

second, if you are headed to a nice restaurant, book ahead. you need to make a reservation or you will be locked out. don't be afraid. even if your french is not great, chances are the maitre '' will speak english. if you have a morning to spare and want to get out of the city, here is a surprising option. the champagne region is just 35 minutes away by helicopter. it's not cheap. prices start at $1000, but in no time at all, you will be sipping away. if you get a chance, check out this 188-year-old winemaker. it's one of the world's largest. now it's time to head back to paris.

this city knows how to do luxury. it has had some practice. other cities might be biting at their heels, but paris still leads the way. great food, dangerously good wine, killer style -- they make it look easy. >> from the city of lights, let's head to hollywood. hannah elliott rides shotgun with the king of comedy, who is also a connoisseur to cars. >> the first car i bought when i came to california was my 1955 buick roadmaster, which i still have. >> plus, learn the rules for being a star at a cocktail bar. >> chances are the bar staff put a lot of effort into making that drink taste as good as possible. >> later, peek inside a factory that makes timeless timepieces.

>> you find the education, this training only in this region because nowhere else in the world to you need this kind of know-how. >> this is "bloomberg pursuits." ♪

>> getting a drink at a good bar is one of life's great pleasures, but there are right ways and wrong ways to go about it. let's go over the rules. >> today, we will go over a few dues and don'ts of shrinking at cup bars. there's a few things i see on a nightly basis that i want to

address and share with you and things that can make your life easier. do not come into a bar and ask what's good because the bartender does not know what you like. give him something to work with. say, i like whiskey. what's good with whiskey? something we can build off of. if you have dietary restrictions, no problem. we have plenty of options. just do not start deconstructing our drink, adding substitutions here in there. it's going to take a while, slow everything down, and everyone will be mad at you. when it comes to house cocktails, chances are the staff put a lot of work into that drink to make it taste as good as possible. if you are dissatisfied with the drink, let us know as soon as possible. don't drink half the cocktail and then tell us. one dollar per drink works at your local bar when they are pouring a draft or opening a beer, but a little more elbow grease goes into a craft cocktail.

just because you step foot in a cocktail bar does not mean you have to order a cocktail. if it's a good bar, they should have good beer, good wine, good nonalcoholic offerings. on our friday night, it can be a three-hour wait. if you come to sit to just have a glass of water, you are taking away the opportunity for someone to have a good time. bars in new york and london, the rent is extremely high, so the seat you are sitting and is quite coveted. if you wonder if you have had too much to drink, you probably have. if you since you are about to be cut off, avoid the fight. you will not win. remember, you came to the bar to have a good time. so did everyone else. be considerate to the rest of the bar and the staff because we are all in this together. >> hannah elliott can tell you everything you need to know about cars, but there's more to the automotive experience than

just the machine, as hannah explains. >> you don't write about cars for a living without meeting some pretty interesting characters. so i'm getting cozy with some of my favorite automotive aficionados. we will talk shop, luxury, and passion in a new series. >> good to see you again. it has been a couple of years, right? >> thanks for having me back. >> i but something i think could not be more america. this is a 1958 imperial. we'd won world war ii, we started a space program, all cars had fins and the jetsons was coming on tv. they are sort of like dinosaurs from another era. this should be the demographic car that i think the average tv viewer would remember.

look how much room there is in this car. just hilarious. i love how huge the gauges are. this was considered safety. the way you start this, you turn the key, and push the button. >> people think that is a new car thing, but actually, old cars. >> if you can type, you can drive. how many cars can you cross your legs in? >> i mean, none. >> comfortable car, isn't it? you don't get all windblown. >> we can have a conversation even though we are so far apart. >> you wonder how many 16-year-olds took their drivers test in this. >> what about the parallel parking section? what cars did you grow up idolizing when you were a young kid? >> when you grow up in a little town in new england, anything with less than four doors might

have been a ferrari. nobody had cool cars. driving my bike up the hill, i saw an old man polishing a 1951 jaguar, and i was fixated. he asked if i wanted to sit in it. it was unbelievable. i've never seen anything like that. back in 1959, 1960, most car magazines were black and white. you did not get the excitement or anything from it. >> who taught you how to drive? >> so many houses had abandoned cars in their field, and there was wonder my friends house, and when we were kids, we would go over there and work on it. we got it running and we just drive around the fields all day. my mom would sit in the kitchen window and watch us. ok, all right. >> once you started making real money, did you finally buy a special car to purchase? >> the first car i bought when i

can to california was my 1955 buick roadmaster, which i still have. i got off the plane. i do not have a place to live, and in california, you can have a car before you have a place to live. i slept in it, i met my wife in it, and i still have it. that was a special car. >> how would you define a luxury car? >> nobody does luxury like the french. the french put a premium on comfort while driving. the cars do not appear to be ostentatious or flashy, but they are exceptionally nice to drive and comfortable. americans tend to confuse luxury with garish. look at trump's apartment. is sitting on a gold chair really comfortable? not at all.

>> have you ever paid more than you thought you should? >> all i have done is buy too early. a lot of people buy something because they immediately think they will make a lot of money on it. when they find out it is not worth as much as they thought, now they hate the car. the important thing is buy what you like and then worry about the price later. better if you pay a little bit more and buy something you truly enjoy. >> if you were 21, 22, 23 now, would you still get into the business? >> i always like telling stories and doing comedy. i always like talking to people. my dad sold insurance, and he became manager, and once a month, to motivate the men, he would put on some kind of goofy show. >> that is very interesting.

i love that. it has been so great talking with you. >> it's always fun when you come by. we have fun. we have a good time. let's continue motoring. >> that's a good term. >> here is a luxury product still made by hand. there is a painstaking process behind each of these beautiful watches. >> it is the physical object of the handwork, which makes it special and unique. >> this is "bloomberg pursuits." ♪

>> to close out "bloomberg pursuits," a regular series we call "made" because to truly appreciate an object of luxury, you need to go back to the beginning and see how it came to be. the swiss watch brand arnold and son makes watches from scratch. we were taken inside the process earlier this year. >> every new watch is like a new piece of art. it has a different story to tell. a high precision device, and the other thing is they have to be hand finished, which is very related to art and craft. you have these two words in one watch. the technical aspect of it and the mechanical aspect of it.

here we are on our premises where we manufacture all of our watches. arnold and son refers to john arnold, one of the biggest and most important watchmakers who ever lived. he invented some of the most technical solutions that still exist today. the idea is to continue the story more than repeating it. first, with the design team, we design how the watch should look like -- the size it should have, the achiness. you have to have the mechanical harmony and a good-looking body. then we create the inner works which will make the aesthetic happen. the first thing you have to do is to order the right material because we use a lot of different materials, and you need a specific material for every different part of it. once you have the raw material,

you start remaking the components. you have different kind of wrong materials going to different workshops, so depending on the part you want to make. if you want to do watch making on a superhigh level, you need extremely skilled and specifically trained people. we have more than 30 different job descriptions, purely different education, and you find this training only in this region because nowhere else in the world do you need this kind of know-how. working with tiny parts is a challenge because tiny parts make very small tolerances. we are working in microns. we have an in-house toolmaking department, which makes from the little screwdrivers a watchmaker needs up to a stamping tool. the reason why we do our tooling in- house, they are not

mastering the part you want to produce. quality control decides if the part is good enough to do the decoration workshop. different kinds of decoration, satin finish, depending on the components. the mechanical watch today is not the leading technology anymore. you are not racing for technological breakthrough, but for more spectacular watches. you build a very different relation to mechanical, what you do to any electronic device because the day you buy it, you know the next one will come and you will swap it to getting the better one. with the mechanical watch, it is

the physical object of the handwork which makes it unique. that makes a big difference to something on the electronic side. once the parts have been decorated, they are quality checked again to see if the decoration has the certain aspect of it. they go to be reassembled in a specific workshop before going to the watchmaker. once all these parts have been preassembled, the watchmaker finalizes it. the watchmaker gets all the little parts in little boxes, creates the main plate, which is what everything gets built on, as the wheels, puts in bridges to hold the wheels in place. you have to add the winding mechanism.

put a dialogic, then you put hands, and one last thing we add always at the end is the escapement. that's what you hear when you listen to a watch, when you hear the tick-tock. the very first time you will see and hear your watch moving. [watch ticking] starting from the simple beating, it is a long process going to a highly accurate mechanical watch. you cannot just put the parts together and expect the watch to tell perfect time. we are checking the watches on different vibration and other machines to be sure everything is ok. a tiny bit of dust you do not see when you put it together, but when you move the watch, it can be affected by the movement.

it is really long, but this is what the complexity of such a device requires. once you see the accuracy of the movement is good, you put it in the watch case where we protect the movement. watches are most of the time perceived as a time capsule. it's really something still built today as it used to be for the last centuries, which has always existed and probably will always exist as a form of art. >> you can find more films from our "made" series as well as more "pursuits" stories and videos at bloomberg.com/pursuits. thanks for watching "pursuits." this is bloomberg. ♪

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