♪ narrator: this is "bloomberg pursuits," where we show you how to live your best life and spend your money well. today, we take you for a drive in a ferrari. hannah: this is the perfect ferrari for those who love to drive. narrator: we take you into one of the world's most innovative light-design studios. plus, "pursuits'" ultimate holiday gift guide. >> today we will be showcasing items from action sports to home decor. narrator: intelligent luxury

starts right now. ♪ narrator: "pursuits" car critic hannah elliott has a tough job. she gets to drive the most luxurious, high-tech cars for a living. hannah has an eye for the best of the best and says that a ferraribo charge for urismo will get you there fast. hannah: when you hear the word "ferrari," you think fast, sleak, risqué, but you don't think practical. and ferrari is not the first car you think to take to pick up your christmas tree, but that is exactly what i did. i drove a ferrari gtc two hours

to barclays, a fourth generation orchard and tree farm. i wanted to test out ferrari practicality. >> welcome to barclays tree farm. hannah: i am hannah elliott. >> let's find your perfect tree. hannah: what kind of trees are these? >> douglas fir and norway spruce. hannah: this is great. >> this is the one? hannah: i like it. it is good. >> ok. let's do it. hannah: there is not exactly enough room in the back for a tree, but it has all you need. it is a four-seat hatchback that ferrari debuted last year. plus, it has something really helpful, practical even. it is higher off the ground than a standard ferrari. getting in and out was not the usual awkward struggle i often have with low sports cars. i would even call this shockingly drivable. this is a perfect ferrari for people who love to drive. and i know that sounds crazy because it is a hatchback ferrari, but the thing about the car is that it has a v-12, 680

horsepower engine on all-wheel-drive. that means it has the beating heart of a ferrari track car that will compete with anything from lamborghini mclaren built into this package that is totally functional. and an elaborate traction system in the rear that ferrari calls thrust vectoring that smooths out the car's response to unstable conditions like snow, ice. i had this buying holiday decorations at target. we have the tree on the top. i had this in snow, slush, and ice, and it performed so well. inside, the front feels like a very luxurious cockpit, which makes sense. after all the word "lusso" means luxury in italian. the back is spacious enough for a couple of adults, and it roars

from 0-62 in 3.4 seconds. top speed is 208, so what gives? why did ferrari make a practical car? well, to hold on to its most loyal fans. there are rumors that ferrari will unveil an suv in 2018, but until then, it hopes to keep ferrari customers in the family with the lusso. so hang on ferrari fans, next year may be santa will leave a prancing pony suv in the driveway. until then, the lusso will do. narrator: is there such a thing as a perfect car? "pursuits" car critic hannah elliott tells us the best coupe of the year is mercedes and gtr, and when it comes to supercars, nothing beats the lamborghini. of course, these beauties don't come cheap. most are upwards of $150,000. now if you are racing between holiday parties and dinners, and as long as you are not behind the wheel, "pursuits" has a guide to wines under $30. check it out. ♪

>> the season is upon us, and everyone, including me, is thinking about what to pour for all those holiday gatherings. hi, i am here to talk about the holidays and wine. i picked three under $30, yes, $30. the first wine is a white. it is a 2016 kerner, and it costs only $20. kerner is an exotic white varietal, but what you really need to know is that translates into -- this wine is also from an unusual varietal, and unusual, obscure varietals are in right now.

it has fantastic aroma. it has lovely fruit flavors, very bright and crisp so you feel the wine will go with something serious in terms of the food. now we are ready for the red. cartier 2014 château cardi from bordeaux, and it costs $27. perfect bordeauxs have to be aged for decades. this is made from 100% merlot. this is ready to drink right now. let's taste. it has lovely plum aromas, just the way a bordeaux is supposed to. and charming fruit that is really delicious along with silky tannins. because it is fruity and easy to drink, it will go with everything from roasted turkey to a juicy prime rib, and it is

perfect for white wine snobs to sip at a cocktail bar. now for the best, the sparkling wine. chramsburgs mirabelle brut from california, and is only $25. it is a blend of chardonnay and pinot noir, and it was aged in 19th-century caves. now let's pop the cork. bubbles are essential for the holidays and look festive in a glass. the smell of this wine is like just baked brioche, and the flavors are lemony tart and refreshing. keep a few bottles in the fridge for when friends stop by or when you need to perk yourself up while you are cooking. cheers. ♪ narrator: up next, better hurry to that auction house, because this painter may be on the road to being the next million-dollar

artist, and we will show you how to light up your man or lady cave in style. ♪

♪ narrator: welcome back to "bloomberg pursuits," a celebration of the finer things in life. you can also find us online at bloombergpursuits.com and every issue of "bloomberg

businessweek." "bloomberg pursuits" loves to highlight artists on the rise. reporter james tarmy says a new york-based paneer michael krebber is an art is that investors love. while krebber has remained under the radar, his collectors are prestigious and loyal, and other painters love him. krebber's work challenges perceptions of what a painting can look like. currently you can buy a painting of his or tens of thousands, or a drawing for under $10,000, but at least one art dealer tells us "pursuits" that in 10 years, krebber's paintings will sell for $1 million. speaking of unique takes on art, the founder of the lite brite neon studio shows us how he creates his installations. matt: there is an inherent attraction to light and being

human. and i think on a very deep psychological level, light is is this way in which we experience the energy in a very personal manner. my name is matt dilling. i am the founder of lite brite neon studio, and we manufacture, produce, and restore neon works of art and design. origins of a lot of the creative content at lite brite comes a variety of sources. sometimes people come with a napkin sketch, some people come with adobe illustrator files, then we a design team to work together to create an layout what it might look like. we scale up and create a paper template using a plotter, and that paper template becomes our guide for what we are going to bend the neon to.

we take from the office into the glass shop. we pick out the right size tubing with the right color for the right project. from there we heat up the glass tubing. the torches heat the glass well in excess of 1000 degrees. in order for it to get into its mold state. we heat up and bend the glass tubing to match the template. one of our chandeliers has over 100 different bends in it, so each one of those bends has to be heated up, and we also have to allow the glass to cool between the bends so the next area can be worked on. it turns into spaghetti, then we have to make sure that spaghetti lines back and cools to the template.

we use a blow hose to connect our mouths to the tubes, and we can control the pressure with our mouth. there is just a variety of challenges that come up inherently and working with glass. glass can crack due to stress, and sometimes you will just have a batch that all it wants to do when he gets near a torch is crack. after we have bent various components, we have to go in using the crossfire, the hand torch and weld all those pieces together. the last step on that is then to weld on electrodes to either end. each one of the steps is very, very specific. i draw inspiration from so many different experiences. it is hard to come up with one thing that is particular, but

one of the ways that i really am able to connect with the creative is to float. floating is a similar experience to meditation, psychedelics. going into a blackened room and laying out in a body of water and salt that is heated to your body temperature. and it allows for all external stimulation to fall away. and your internal world really begins to bubble up and manifest. you really get to experience a different relationship to your mind. ♪ matt: i think i work with neon because i can't not work with it. it is so challenging and so rewarding, and those things are so intertwined that there is no way of separating it out.

i learned so much and continue to learn so much by working with it. i find so much inspiration in working with it, and i just continue to experience new and different things through the medium. it is that close to me. ♪ matt: once the neon tube is completed, we have to hook it up to our manifold for bombarding. the manifold is opened, the vacuum is drawn. we'd check the tubes for leaks with our tesla coils. we close the tube back off and we heat it up using a very large and powerful transformer. as the tube is heated up, it is releases anything not inert and we evacuate that out. we introduce the gas into it and we seal the tube off, filling in into that tube whatever gas we

introduced to it. i think my favorite part of making a neon light is when you see it lit up for the first time. different gases, when electrified, emit different wavelengths of light. neon gas is this very orange, fiery red color. argon gas creates a very intense blue, but that light produced can be exposed to a different wavelength by coating the inside of the tubes with a phosphoric coating. it takes that wavelength of light and emits a different wavelength. we bring it over to the aging table where we hook it up to a transformer and allow it to settle and age the gas we have introduced to it. there is always a stray particle of something left inside the tube, but that time that the oxide coating can act to scrub whatever is left inside the tube while things are getting settled into place. once the tubes are aged in, we

move on to our process of assembly and put the fixture together in a jig, hooking up the fixture to a spindle. once this has dried, we connect the wires from the fixture together into a transformer and turn on power and it lights up. ♪ matt: part of what we love about what we do here is that we try to put out into the world the kinds of things that we would like to see. i still am surprised and excited when i get to see it illuminated. there is an ineffable quality to it. to me it is this insight into the inner workings of the universe. it literally is. it is a way of looking at what is surrounding us in the cosmos in a new light. ♪ narrator: up next, how to master

the delicate art of the do-nothing winter vacation. plus, the "pursuits" holiday gift guide. ♪

narrator: welcome back to "bloomberg pursuits," a concierge for the most sophisticated lifestyles. you can also find us online at bloombergpursuits.com and in every issue of "bloomberg businessweek." it is a request travel experts get more often than you think, -- what if a person wants to go somewhere wintry and do nothing? "pursuits'" jen murphy gave us a helpful guide she says to go storm chasing on vancouver island. from november through february, 30-foot swells and gale force winds lashes the shores, putting on an awesome show for guests. or head to bavaria, that is where you can relax gazing at snowcapped alps.

or another option, get cozy in vermont at the twin farms bed and breakfast, housed in an 18th-century farmhouse. go sledding, then thaw out in the japanese spa, then chow down on soufflé pancakes. every december, "pursuits" makes holiday shopping easier with its holiday gift guide. here is our editor, chris rovzar . chris: hi. i am chris rovzar with "bloomberg pursuits." i am here to tell you about our annual holiday gift guide. today we will be showcasing items across the board, everything from action sports to home decor. these are the in-earheadphones made by a french company founded in 2011 by two students who met each other at university in tokyo. although the sound quality is great, which will love is the

build quality. each is covered with hand-sewn calfskin leather, and the buds are aluminum. people around you aren't going to know that you spent $360, but you will know. that is what matters. can you guess what it is? the toast toaster. it is italian design, and it comes with everything you are used to having in a toaster. this is one of those cheeky gems everyone loves to get. it basically does a great job of toasting your toast and adds a statement to your kitchen. this next gift is a great one for anyone that has a family. this is a traveler's map, which is made by a company called conquest in columbus, ohio. what you are supposed to do is take one of these pins and mark every time you go to a new place in the world. this is one of those gifts that grows over the years because the more you travel, the more important it becomes is having a record for your family. if you have a friend that is more analog in their outdoor pursuits, you might want to get

them these swarovski e.l. optic 42 millimeter binoculars. everything about these binoculars is top-of-the-line, materials, economic way they are made. they have a good weight to them. they feel good in your hands. they start at $2800, which means they are for birding enthusiasts who are very enthusiastic. a gopro is on every gift guide, and that is because it is a great present. it is good for people who like to make videos of family trips, is good for kids who like to make films of their friends, and it is great for people who like outdoor sports like skiing or surfing. this is the first gopro you can shoot in 4k at 60 frames per second, which is totally the next level gopro. it shoots video wirelessly from the device to your phone then post it right from there to social media. it is a must-have for adventure sports fans. this is one of the gifts i have been most excited about since it hit the market over the summer. this is the louis vuitton tambor horizon smart watch.

it is the first and only really great smart watch from a fashion brand. most importantly for a fashionable smart watch, it looks great. it has everything you need in a smart watch, fitness tracking, text messages and email alerts, basically all the stuff you want. plus, it has beautiful watch faces that are customizable and changeable. if you want to get away from the apple watch look, this is a device that looks and feels like a regular watch. ok, now for the pièce de résistance. this is the octopod made by swiss watchmakers that make totally crazy contraptions. they collaborated to make this device, which is inspired by an octopus, but also one of the submarines from the james cameron film "abyss." this comes in at the top of the price range market this year at

gifts this year at a whopping $36,000. that wraps it up for our holiday picks this season. we hope we inspired you to think of some creative new ways to celebrate family and friends. narrator: find more "bloomberg pursuits" online at bloombergpursuits.com and in every issue of "bloomberg businessweek." more bloomberg television starts now. ♪

megan: when satya nadella took over as chief executive officer at microsoft, he was only the third person to lead the company, behind bill gates and the charismatic steve ballmer. satya: i grew up in the company that bill and steve built. and i am very proud of it. megan: in his book, "hit refresh: the quest to rediscover microsoft's soul"