alisa: i'm alisa parenti in washington, and you are watching "bloomberg technology." let's start with a check of your first word news. deputy attorney general rod rosenstein today announced the indictment of 13 russians and three russian entities, saying "bloomberg technology." let's start with a check of your first word news. they meddled in the 2016 u.s. presidential election. the russians are charged with stealing the identities of u.s. citizens to fraudulently buy ads on social media to sway public opinion. plenty more on this ahead on "bloomberg technology." the fbi today disclosed that it failed to follow up on a 10 on -- failed to follow up on a 19-year-old the alleged shooter , of the florida attack on a high school.

someone contacted the public tip line on january 5 two report -- to report concerns about him. florida governor rick scott has called on fbi director christopher wray to resign. chief of staff john kelly has ordered changes to the white house security clearance process. he released a memo today calling for the fbi and justice department to hand completed background checks to the white house counsel office. the move comes after former staff secretary rob porter was -- rob porter resigned under domestic abuse allegations. the commerce department is recommending the u.s. imposed tariffs or quotas on imports of aluminum and steel. wilbur ross says the current metal imports threatens national security. global news 24 hours a day powered by more than 2700 journalists and analysts in more than 120 countries. this is bloomberg. ♪

emily: i'm emily chang, and this is "bloomberg technology." coming up, robert mueller unveils the details of a widespread and coordinated campaign by russians to influence the u.s. presidential election using social media to spread their message. plus, we go inside snap's early days to show the company's journeys from one of silicon valley's hottest startups to one of the prominent ipos of the year. leaders from sports media and technology are gathering in los angeles. we will bring you the highlights including our conversations with ted leonsis. and the sacramento kings owner. first to our lead. u.s. special counsel robert mueller has charged 13 russian nationals and three corporations with interfering in the 2016 presidential election by using social media. fake rallies and secretive operatives. here is deputy attorney general rod rosenstein on the indictment. >> there is no allegation in

this indictment that any american was a knowing participant in this illegal activity. there is no allegation in the indictment that the charge conduct altered the outcome of the 2016 election. emily: facebook responded in a statement saying "we know we have more to do to prevent future attacks. we continue to work closely with the fbi, department of homeland security, and other companies on better ways to protect our country and the people on our platform." i want to bring in our bloomberg politics reporter, alex, and with me in the studio, sarah frier. what is the very latest, alex? alex: the latest is they have indicted the 13 questions and a -- the 13 russians and a russian company, a troll farm as we like to call it, in st. petersburg that placed the ads on facebook, twitter, and other social media platforms trying to sway the election for president trump. the president left the white house to go to mar-a-lago for the weekend.

he said nothing in person to reporters gathered outside but he has tweeted about this indictment. there is a statement on this and i interviewed the white house sees this indictment as proof really, and i think they are overstating things by a lot, that the president neither his campaign colluded with the russians to interfere in this election. emily: the president's tweet saying russia started their anti--- anti-u.s. campaign long before i announced i would love for president. the results of the election were not impacted. the trump campaign did nothing wrong. no collusion. sarah, what do you think of the role of social company media is here and what facebook had to say? sarah: i think what facebook is saying here that they will continue to work with the government, continue to make improvements to prevent this from happening in the future, you got to break that down a little bit now because now we know exactly how these ads were bought. they were bought on paypal using fake identities actually of real

u.s. citizens and using stolen bank account numbers. there is no way the advertising system could have caught that. all of the measures facebook has announced since then and twitter and youtube, those are not ways that could have prevented what happened back then so we are still at this point where if russia tries the same thing again, we still cannot stop it from happening. emily: what happens next in this process? alex: well, the special counsel's investigation is not over despite the president's lawyers using the past tense to complement them today. he said they did a very good job. he is still examining whether there was collusion between the president in his campaign and the russians, so we are expecting future indictments. we are expecting more officials from the white house and from his campaign to be brought into the investigation to be interviewed by special counsel. we expect the president himself

at some point be interviewed by the special counsel. emily: sarah, you know, in a way, this seems to absorb the social media companies of any sort of culpability or responsibility, but is there something that they could have done better? sarah: absolutely. i think when we look at this, yes, they may have had trouble detecting the ads that were purchased, but there were loads of different ways that russia attempted to manipulate the united states citizens using social networks, and he created accounts that spread fake news, that made things go viral that just were not true. all of those measures could totally be stemmed or prevented or we could have simply way to -- some way to look at this with a little bit of a smarter lens in future elections. can we prevent them from buying the media? no. i think what we see here maybe opens up the possibility of there being more russian ad purchases that we do not know

about just because it was so difficult to detect. emily: what about paypal? what have they said? said they arehas committed as always to working with investigators. remember, paypal in its early days had a lot of trouble with authenticity of accounts, with fraud. that is something they worked hard to combat, so using their network for this i am sure this is the first time we are feeling themselves being brought into this process, and they are definitely going to be responding. emily: alex, obviously the collusion investigation is not over, but do we know what mueller's team has left? alex: we don't. they have kept their litigation -- they have kept their investigation under tight wraps. rosenstein's appearance today was a little unusual. the previous indictments have come without any news conference. i think his appearance was in fact directed at the president. he really seemed to emphasize that this indictment did not

find that anybody colluded with the russians. it did not find that the russia campaign affected the outcome of the election. emily: so, sarah, going forward, obviously a company like facebook, for example, is making some dramatic changes. they are hiring thousands of people to better control some of these things. would something like this, life -- would something like this happen later this year, would something like this be able to be prevented? or is there no way to sibley catch these kinds of efforts? sarah: if people are posing as americans with stolen identities and documents that prove they are they say they are, in a way, that remains undetected by paypal systems, facebook systems. yes, it can happen again. the question now is what facebook does with its logarithm for the newsfeed to figure out what kinds of posts actually get good play.

and if they are able to make it so that stuff that is incendiary, falls, etc. does not spread on the network quite as easily, that is going to be hard because that will be things people talk about. that is what the network was built to do, emphasize what we have emotion about. if they can figure out a way to do that, we can see a little bit of progress. emily: all right. sarah, you are sticking with me. alex in d.c., or white house reporter, thank you so much, alex, for giving us an update. in real news, we have an update on broadcom's continued pursuit of a rival to make her. -- of rival chipmaker. qualcomm's board has rejected the recent offer. they stated the proposal but to -- they stated this proposal materially undervalues qualcomm and has an understandably high level of risk. the board said it found the meeting to be constructive and that it would be open to further discussions. coming up, nba all-star weekend well underway in los angeles. our conversation with his santa

-- with the sacramento kings tech summit.nba if you like bloomberg news, check us out on bloomberg radio, the bloomberg radio app, and sirius xm. this is bloomberg. ♪

emily: amazon, youtube, and twitter may been for streaming -- may bid for streaming rights to nfl's thursday night football. -- mayaccording to people familr with the matter, they would bid up to hundreds of millions of

dollars for rights that would run for as long as five years. the nfl is getting help in negotiations from fox, which owns the tv rights through 2022. industry leaders in sports, media, and technology converged today in los angeles for the nba all-star tech summit. team owners athletes, and , investors will give their take on the latest tech trends, including esports, digital disruption, and tracking. earlier today cory johnson sat , down with sacramento kings owner vivek ranadive and asked about the new stadium that has been running for over a year. take a listen. vivek: it has been beyond our wildest expectations. our fans love it. the games are sold out. we have become one of the top five concert venues in the world. cory: really? in terms of revenue or what you mean? vivek: in terms of revenue, performances, we get, and we often have performers bypassing the bay area. miranda lambert was there last week. she just performed in sacramento.

so the future is experiential. we have created the ultimate experiential platform in the world with our arena. at the same time, it is green. 100% solar powered. and it is also completely lit up the downtown. we were one of the worst real estate markets in the country. now, thanks to this communal fireplace we have created, we have become one of the best real estate markets in the country. cory: how is the fan experience different in your arena? i talked to a lot of other owners, and they are talking about this as the example and what they want to try to do with arenas. vivek: we flipped the paradigm on its head. rather than you having to check into the arena, we have the arena checking to you. basically from the time you decide you want to go to a game, it tells you how to get there, where to park. cory: on your phone. vivek: yes. and it also eliminates all of the friction. if you think about it, you can be sitting at home on your couch

watching a high death game. going to a game is tough. you have to fight traffic. cory: you see that your competition is the couch? vivek: our competition is the couch and lots of other things, too. we eliminated all the friction. we made it something that is very interactive. the phone actually becomes the remote for the arena. not only can you see what is going on, not only can you connect with friends and order food, but you can even say that i am not comfortable temperature wise. it will individually adjust around your area so that you are always comfortable, always engaged. everything is at your fingertips. cory: what does that do? that sounds really expensive. what does that do for the business model of the sacramento kings? vivek: it turns out that doing right by the fan is also good business. kings? we are selling out all the games. we are doing unprecedented numbers in terms of food and

beverage. and we actually have to keep our place open well after the game is over because fans are enjoying the experience so much. cory: really? that is a very different thing. vivek: yes. we are able to engage the fans well before the game and well after the game as well, so we extend that engagement period, and that is good for business. cory: and you guys got a pretty good real estate deal it seems to me when you agreed to build the stadium in downtown sacramento and get surrounding real estate. vivek: yes. downtown is now popping. when i first came there, you could have thrown a bowling ball and it would not have hit a soul. now there is lots of people, lots of businesses. it has had a billion dollar impact on the local economy. thousands of new jobs created. lots of new businesses opened up. it has become the ultimate experience center now. cory: one of the things in los angeles, staples center has three main sports tenants, but really two. the clippers are the third.

you have a hockey team and the lakers. do you need to have a second thing? you have only 50 games a year all in for basketball? vivek: since we have opened the arena, we have had virtually no dark days. there is always something going on there. a concert, some kind of a cowboy show. cory: right. vivek: there is always something going on at golden one center. there is heavy demand. people want to come there. we not only eliminated the friction for our fans, but one of the first things we did when we started this is i consulted you we started this is i consulted with people like drake and said, what do you want in the arena of the future? they said, make it easy for us. if you are a big-time performer, you have vendors coming through. -- wheelers coming through. if you go to a place like barclays, it is very difficult. you go down, sit on a turnstile, turn it around. with us, it comes right off the freeway.

there is very little friction. you have to make it easy. we have made it that it is very attractive to perform there. they can have choices on where they want to have the platform. i saw the lady gaga concert. she performed in one part of the arena and then moved to another part and engaged with fans. it is a whole different extremist for the fans and -- it is a whole different experience not just for the fans but also the performers. cory: the artists are requesting to do a gig in sacramento because of the way the stadium works? vivek: exactly. emily: that was vivek ranadive with cory johnson in los angeles. coming up, five years ago, snapchat walked away from an acquisition offer by facebook. how the company came to a decision to turn down $3 billion. that is next. this is bloomberg. ♪

emily: let's go back to 2013 one facebook once made eight $3 -- a $3 billion offer to buy

snapchat. snap's ceo and cofounder stunned the industry when they walked away from this potential deal. snapchat went on to be one of silicon valley's hottest startups and popular ipo's. since, the company has had its ups and downs bringing the question of what a smart idea to turn on that offer? billy gallagher joins us along with sarah frier, who covers snapchat for bloomberg. they turned down $3 billion. how did you decide to write this book two years ago? what do you think the smart move was? >> i went and started writing when i was a sophomore, in my first interview -- and my first interview was about snapchat. lucked out there. emily: very fortuitous. billy: exactly. i was drawn into how much my

using snapchat and how much of the media did not understand it. fascinating story and i wanted to keep following it. emily: sarah? sarah: i am very curious how you have seen evan grow from the early days when he was basically a frat boy at stanford and you're watching him party and you describe in your book to now i saw him yesterday at the goldman sachs technology conference talking to a room full of guys in suits. has he grown up as a leader? what techniques do you think he has used to get there? emily: hold on. he did not just party. there were very incriminating emails that he sent. billy: it is interesting what he has managed to add and change while keeping some of the things that make him work as a leader, ceo. he is very good at taking

feedback from trusted advisors like michael, the chairman of the board, and realizing, ok, i need to work on this part of my personality, this part of the company while keeping that had strong belief in himself while keeping his understanding of users. who certainly has 20 over to go, but he has done an impressive job of growing the past six years. emily: he does not really court the media. he does not give interviews very often. with a ceo like that, it can often be hard to really understand what his vision is. do you think he needs to open up? billy: absolutely. not just externally. he purposely does not comedic a very well in the company. sarah: he did not cooperate on the book. billy:billy: he did not cooperate on the book, but we saw at the vanity fair conference that he said he needs to get better at communicating internally and externally. we saw on the q4 earnings that he is listening to wall street

more and making changes for what they want to see. emily: with all of these stories about companies, when you write a book about it, there must be some sort of lesson. what is the lesson that a reader would take away from the snapchat story as you tell it? billy: i think the lesson is just how much snapchat and evan are the same. he went public and bobby and him controlled the shares. we saw the struggle but made the gutsy calls to turn on facebook for $3 billion to create a new product in stories to take the company public when others are think private. i think we over rely sometimes on the headstrong founder myth that in snapchat case is true. sarah: he even has more voter control then mark zuckerberg does, larry page and sergey brin, in that he is the sole voice on what happens to the company along with bobby. billy: absolutely. emily: is that a good thing? he has lost a lot of executives. we hear from people inside the

company that it is really his way or the highway. we can imagine some of the conflicts that must have arisen between some of the executive to oregon who are very experienced -- executives who have gone who are very experienced. billy: i think the amount of structural and cultural control -- they have failed to develop a leadership team that is strong beyond evan. so much of the product is driven by what he thinks you want and that has worked for a while, but it is hard to keep having the hits over and over and over again driven by one person. sarah: your piece about evan, history as a leader being the thing driving to snapchat's success, has it changed at all after the year they happen public? almost a year in a couple weeks. billy: yes, coming up on the anniversary. they are analogous to uber. travis took uber from zero to where it is today. clearly not the person to keep it moving forward. it is worth questioning.

evan is clearly the person to take it here. most of us would have sold to facebook for $3 billion. it is worth asking if it is just going to be evan on the team and with so much control, is he the person to take forward? emily: you think they need a new ceo? billy: i don't think they will get a new ceo. i wonder if the control is good. emily: what is your outlook? billy: they have shown they have created new products that are exciting. definitely good for morale. they have enough goodwill with users that they have time to figure out what the next big thing is. sarah: will they have somebody to kind of bring that? billy: they need it but i am skeptical that will have it. emily: nice short answer. a new book out now. you can buy it at amazon or your independent bookstore. thank you so much for joining us.

coming up, social media firms once again in the spotlight. we are going to be talking about facebook. that is next. this is bloomberg. ♪

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>> you are watching "bloomberg technology". here is a check of first world news. robert mueller delivered on a special mandate charging russian meddling in the u.s. presidential election in 2016. deputy attorney general is indicting 13 russian individuals and three russian entities in a conspiracy to defraud the american public. >> this serves as a reminder that people are not who they always appear to be. the end that make russian conspirators want to have this

discord in the united states and undermine public confidence and democracy. we must not allow them to succeed. >> while rosenstein pointed out that he doesn't accuse americans of knowingly being uninvolved, the special counsel office is investigating whether the president or his associates helped russia interfere in the 2016 election. the justice department antitrust had he didn't discuss a post merger with at&t and time warner with president trump. he is suing to block the merger, and their speculation the president's criticism of cnn, which time warner owns, may have influenced the decision. a watchdog agency is raising doubts about the u.s. war in afghanistan. the afghan government failed to expand areas of control i the end of 2017, even with an increase of u.s. troops and airstrikes. the report says it is too early

to judge whether the trump administration will achieve its main goal of pushing the taliban to a consult with the government in kabul. angela merkel says her country regrets brexit but her government wants to keep a close and constructive relationship with the u.k. after it leaves the eu. prime minister theresa may echoed retaining strong business ties with germany. >> bold and ambitious economic partnership once the u.k. leaves the european union -- i want to ensure that the u.k. companies have the maximum to trade and operate within german markets as the germans will do the same in the u.k.. >> britain is set to depart the eu might stare but it must come to an agreement this fall to allow eu nations to ratify a deal. this flu season that is worsening for months may finally be leveling off.

today was said that one out of every 13 visits to the doctor was for the flu, and that is the first week without an increase. keep it here, this is bloomberg, and "bloomberg technology" continues. ♪ emily: this is "bloomberg technology" and i am emily chang. russians used media sites like facebook to derail the political process, and that is the latest of unflattering you stories for facebook, and this month's wired story shows a beaten and bloodied mark zuckerberg literally carrying the weight of the world on his shoulders, and it reveals the world's most popular social me a platform trying to cope with fake news, russian agents, and societal backlash uprising against him.

a welcome wired editor in chief. >> good to see you again. emily: the cover makes a statement, but was the intention here? >> with the cover, the story is about two years and facebook, what is the singular image that can show what has happened in two years, and we wanted to show zuckerberg beaten, but unfazed. it is like the end of die hard, or a boxer who thinks he is going to win. you saw a lot of time, the mouth, how do you look -- make it look like he is smiling? it is not a much shot, is not about to collapse, he is beaten but confident. emily: bob mueller indicting 13 russian individuals and three companies for abusing the platform, in a way that the way this plays out -- one could interpret it as absolving

facebook of responsibility because how could they have not known that people take their identities? playing devil's advocate, i see the eyebrows, do you think facebook is still culpable here? >> it is interesting, i generally believe that facebook did not know about the propaganda operations until the spring of 2017. they knew of the russian hacking efforts, but they did not know about all the stuff mueller is writing about today. they should have known or could have known, that facebook should than irate accounts, and if you look harder and had more people and suspected it, maybe you could have seen it. they aren't guilty of hiding it,

but it is the smartest people in the world running the platform with all the data in the world. it could have maybe find the stuff. emily: why didn't they find it? is it arrogance or this believe that everything they do is correct? >> those things play into it, but it is hard. what is interesting in my reporting or what struck me most is that one of the fundamental reasons they then find is that there is a fight of training topics in the spring of 2016 and he were accused of having bias against republicans. they didn't think they were biased, but after the story came out there were televised bash terrified of alienating republicans, and so they stuck their heads in the sand. i told former and current facebook employees say that trending topics set this up in the worst possible situation for what is going to happen in the summer of 2016. we didn't want to do anything that seemed and her republican, but who knows, maybe someone at some point said, -- all the browsers and russian language, but so no said no, don't would you put that in the folders?

emily: there are people complaining loudly about facebook, and early facebook investor and one of marks mentors in the early days, i interviewed him for our show, bloomberg 1.0, and take a listen to what he said. >> our democracy is an extreme peril right now, and we don't have a lot of time to fix this. elections are coming up in november, and we don't have a lot of time to essentially -- it is not just the russians you have to worry about, anybody who is angry. emily: would you agree? nick: i think he is right, roger is correct that russians will target the 2018 elections and try to disrupted. we saw yesterday that russian bots are trying to rile us up over gun control. the amount of effort russian is taking to disrupt the society is

real. i also think facebook is trying to stop this. emily: candidate -- can they? nick: they are trying. a will there is a 0% chance -- that 2016 happens, that all of these operations happens without anyone paying attention. room like last time. emily: but will they catch it? nick: i think it is catchable with enough people paying attention and caring enough. i also want to thank roger because he plays a role in my story, and they meet on your show. emily: roger and tristan met on bloomberg tech, and i have also

spoken to tristan, and yet an important point about original content efforts on facebook, and we know video is a huge driver of new ad dollars. take a listen to what tristan had to say. >> there is no way to know or be accountable to those complexities, so they unleashed a mind control machine that they don't know that it is pushing into people's minds. emily: he found more about apocalyptic about what facebook has created. nick: i would agree with tristan about the diagnosis of the problem. i feel the doctor is paying attention, and tristan's view is take a listen to what tristan that this is a disease and no one is there. if you look at facebook statements in the last few months and their actions, even if you look at video -- they are de-prioritizing video in streams after massively prioritizing it in a period of time. maybe they're not going in the right direction, but i think the conversation happening now and

effort happening now is a substantial. emily: what was look at to the story? nick: this indictment has crazy details, like they spent will millions of dollars a month, these are the people involved and this is exactly what they did. this is stuff we did not know. it is going to give us a lot more texture and understanding of what russia did and how they did it, and what it will do is that it would ideally help us stop it the next time around, and the fact that there is indictment makes it pretty hard for, 25% of the country say this is bs. now let us accept that this happened and try to prevent it the next time around. emily: roger mcnamee is pushing this i that facebook should change their facebook model and have a subscription model where users get to control what they did it, and what it will do is that it would ideally help us stop it the next time around, see, is that realistic or a good idea?

nick: i am in the media business the notion that i should give financial advice to facebook is ridiculous. emily: you think a subscription model would mitigate these problems? nick: if they came up with a business model -- they chose ads, had they chosen subscriptions, everything -- would be different about facebook. emily: you think a subscription their job would be to make a product that is valuable to you. have 2 billioney users? nick: they might not have 2 billion users, but it would make society better. emily: can they go backwards? nick: no, you can use it for all kinds of good things, i raised the work at the new yorker, how do you think we sold subscriptions? facebook targeting, it is good, they built an amazing machine and they are not going backwards. rodgers idea is extremely interesting, but they are not going to do that. emily: next, great to have you

back on the show. thank you. the first u.s. commercial right hailing service without human drivers has been approved, waymo got approval from the arizona department of transportation to operate as it transportation network company and allows waymo's minivan pickup and drop-off paying writers with a -- riders with a smartphone app and website and the service is expected to start later this year. still ahead, more from the nba tech summit and what ted leonsis has to say about the future of these sports. next. and all the best interviews of the week including conversations from the goldman sachs technology conference in the bank president and co-ceo, david solomon, and bill gurley of benchmark capital. and in the saturday for the best of "bloomberg technology". this is bloomberg. ♪

emily: as we mentioned before, industry leaders and sports, media, and tech can together in los angeles to start the nba all-star weekend to lunch the tech summit, and our bloomberg editor at large cory johnson spoke with ted leonsis about the future of the sports -- e-spo rts. take a listen. >> it is actually 60 years old, the crt, they wanted to show it off, and the scientists created a game called tennis for two. that was the precursor for pon g, and would watch your bud dies playing pong.

in the late 80's and early 90's you could get connected, and once you get connected and competing with one another, and professional league is the natural growth. the amazing thing about the momentum here is that 4 billion people connected to the internet -- only 3 billion in the united million in the united states, so we have become a small player in terms of internet traffic and connectivity. this game is inherently global, the best players are from korea, south korea, the philippines, china has exploded. we on a team that plays in league of legends, owned by riot games, riot games is owned by tencent, a $600 billion behemoth from china.

this is not a fad or something like pokemon, this is a really important phenomenon. young people get exposed to these video games. cory: and league of legends is huge. >> it is growing quickly, and the videogame business at connecting people -- you have these communities, advertisers want to reach these people, and i told someone the other day that team liquid group, as a house. that is where the players are. we sold naming rights for $4.5 million. cory: for the house? ted: for the house. cory: how much did it cost? ted: as the players learn the new moves and the metta, the

software changes, they will go in and share that information with their fans on twitch or youtube, and they will get hundreds of thousands of life people watching and go, that doesn't sound so bad but that is bigger than cnn in primetime. so, what we are seeing is the birth of a new sports league. i believe that because of its global nature and the players, my son started playing his video games and multiuser games when he was 12 years old, and now he is 28 and still playing. so i think what happens is that the audience continues to grow. cory: what is the business model for you? ted: for us the business model will eventually be just like professional sports. you will have media rights, ticket sales.

we are looking at building our own mini theaters and arenas, and big tournaments you will have in 20,000 seat arenas. there is new kinds of models other than sponsorship. we can learn a lot from these sports, this crowdfunding phenomenon. team liquid won a dota 2 championship. we have 160 million users and we have 20,000 tickets to sell, and bid on the tickets, and we want to raise money so that the players can have prize money and the more money we raise, it will go to the players. cory: the fans are putting this money? ted: yes. cory: that is amazing. ted: it shows how vested they are. emily: that was ted leonsis with cory johnson.

coming up, marvel's "black panther" is roaring into theaters. this is bloomberg. ♪

emily: apple may have a shiny new spaceship campus but has one major flaw and it hurts, and -- employees keep walking into panes of glass around the headquarters and apparently apple has no one to blame but the top-selling product, the iphone, because employees are distractingly looking at their phones and smack. one solution is to post post it notes, but it still has been taken down because they are on cycling. -- they are unsightly. this weekend, black panthers hits screens across the world, and a movie about the king of a

fictional african country is tracking to make nearly 200 million dollars domestically over the holiday weekend, perhaps more importantly, it is the crowning moment for the character that was the first mainstream black superhero in comics. joining me now is bloomberg entertainment reporter. is is a game changer for the industry? anousha: a lot of people are hoping, and if the money follows it is going to be, usually that is a driver for someone to repeat the recipe, which is to increase diversity both in front of the camera and behind the camera. a film of this size, hundreds of millions of dollars in costs, and potentially near a billion-dollar global box office, which would be high if possible. there never has been a film like

this with an all-black cast and a black director. so it does open the world up to a range of people being on camera and making content. emily: i am going to state the obvious, it is so shocking how this idea of increasing diversity behind and in front of the camera didn't happen before until now. it is 2018, what took so long? anousha: that is a good question, hollywood is a closed place and it is hard to break in. one thing that groups are trying to do to get diversity is to limit that age to which you can be and the academy, and really increase -- more affirmative action area going out and deliberately

trying to find different people of different gender, different races, etc. there are many successful black and female filmmakers out there, and tyler perry was on bloomberg tv just yesterday talking about how this category of filmmakers have been making content that has really done well. tyler perry with his films has been underestimated, and one area of the population where movie going is growing as -- is amongst african-americans and asian-americans at a time where it is a generational low, so this is an area that behooves hollywood to make more common. emily: we are also getting a

female fronted marvel movie soon, what is the outlook for that? anousha: captain marvel with brie larson, an a wrinkle in time with disney which is a young adult adaptation, a fantasy, and it is directed by a woman of color and has a diverse cast. reese witherspoon, oprah, and young, female in the role as well and i think that will be in focus. emily: thank you for that update , who will be following the numbers all weekend, and that does it for this edition of "bloomberg technology". we are off monday for president's day but will be back on tuesday. reminder that we are livestreaming on twitter.

that is all for now. this is bloomberg. ♪ ♪

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