♪ emily: i'm emily chang and this is "best of bloomberg technology." where we bring you all are top interviews from this week in tech. coming up, russian bots take on u.s. gun control. russia's enduring and expanding twitter campaign against america. elon musk's spacex successfully launches a rocket this week in the company's first mission since millions tuned in earlier this month for a falcon heavy debut. uber rolls out its most affordable option to date, but there is a catch. we will explain.

but first, to our lead. russian bots were caught to be targeting certain hashtags, including gun control now, gun reform now, and parkland shooting. it is just one way to widen the divide among u.s. electorate on how to handle gun control, making compromise even more difficult. this has happened with past issues like the nfl anthem debate and the 2016 presidential election. this ultimately led to robert mueller's indictment of 13 russians. twitter and facebook are facing renewed pressure to do more to expose these bots and fake accounts. are the tech giants doing enough? we spoke to the senior policy advisor for the counter extremism project from washington. >> not only did you see that russian bots come out in full force after the horrific and tragic events in florida, but you also saw the robert mueller indictment, citing facebook

thirtysomething times, twitter and youtube all mentioned. the tech companies have a number of problems on their hands. the bots, which came out after the florida shooting, creating hashtags, trying to create division with divisive rhetoric and fake news conspiracy theories. this is not new. the real concern here is that the same tactic and strategy is going to be taken again in the midterm elections and the same tactic is also taken by terrorist organizations on the platforms. what you are seeing right now is area, a tragic school shooting, that russia is trying to exploit across these platforms. they clearly have the ability to do so, despite the minor reforms that were made. >> walk us through the tactics step by step. i spoke to the researcher of the hamilton 68 project, who has been tracking this, and he says it was almost exactly the same as what happened in vegas. these bots are taking

the very innocuous tactic of tweeting and retweeting the breaking news. by 32, they are we tweeting the on guntreme views control. by day three they start to promote conspiracy theories. this is something that we have seen over and over again. you mentioned earlier the nfl anthem issue and the presidential election, so the fear is that this playbook will be applied to the midterm elections coming up. >> how big of a concern is it that this could move not just from summing discord on social media but fabricating real-life events? we now know that the russians were behind creating a real-life islam protest in texas. could we see more of that? >> absolutely. this is right out of the russian playbook. they are going to continue to repeat it. it doesn't require them to employ a lot of resource. it is easy and they have been

effective. the tech companies need to take steps to not only get down content that violates their terms of service, but there are other measures that they can take. you aren't going to be able to control every individual does online if they do not cross a particular threshold. having said that, on ad buying, there are specific measures that congress is pushing them to take going into the elections. en banc, tech companies say they are pushing against it. why are there so many bots still operating on these platforms? that is a measure that if twitter was serious about, i've seen different levels of reporting, i think 15% of accounts are bots. 5% are what the tech companies claim. in any case, there are enough bots that are amplifying the messages of these fake news, russian propaganda, counterintelligence operations that may influence our elections. if the companies are serious, there are clear measures that they can take to crack down on some of this that make a real dent in the problem.

unfortunately we have not seen that happen yet as evidenced by what has been going on this week. >> you cover twitter extensively. what they are doing and what they are not doing. how are they actually cracking down here? >> twitter is doing all that it can come up with a have -- all that it can, but they have multiple constraints. this is a company that has had financial issues. they only recently just reported their first profitable quarter. they are dedicating as many engineers to the issue as we can, but we have not heard them actually take steps to hire new people to address the problem. another issue is that even though these algorithms that twitter has are getting better, these bots are changing their tactics much faster than twitter can keep up. i've spoken to many people on background for work at twitter or used to work at twitter to describe it as a whack-a-mole problem.ould the moment twitter changes are

all rhythms to address spam and bots, we see a new type of pattern emerge. that's the challenge that they are up against. they have made steps for transparency. they're starting a center for transparency in political ads. they said in the 2018 elections they will be working with suredates closely to make to try to keep it as free from russian meddling as possible. >> when you hear that twitter is doing all that it can, do you agree? >> i think you hear that rhetoric coming out of all the three big players. claimar them repeatedly that they do all that they can. if you look at these companies and the amount of money and the size of these companies, they are sort of technical wizards. they are able to do a lot with your data when they want to do a lot with your data, and i think they can address some of these problems. particularly when the line is being crossed and i would argue that laws are being violated, in terms of ad buying.

if they don't fix that, that's going to continue to be a violation of the real world campaign election finance laws. i do not think the tech companies will have the luxury any longer of being able to operate in this free space where laws are being potentially violated and things that are flying an in reality would not fly online. i think what is going to happen here is that you are going to see not just the public start to get fit up with it, but you are seeing other parts of the private sector, most notably advertisers. you had the you to lever executives threatening not to -- unilever executives threatening not to buy ads on these platforms because to be frank, ad companies don't want advertisements running on platforms where there is russian bots undermining our elections. it is bad form for advertisers. i think you are going to hopefully see the tech companies step up. there have been a number of hearings on capitol hill and i think you are seeing pressure

out of the u.k. they grilled tech executives here in d.c. you've also seen them being grilled on capitol hill. >> robert mueller has indicted 13 companies and three individuals related to russian meddling in the u.s. are these the same parties were behind this? >> what we are seeing from the indictment is what russia is doing is much more sophisticated well-financed, well organized, and sophisticated than what congress could have even imagined. i definitely think that creates some fear among lawmakers and these tech companies themselves. if they can be as well organized themselves to combat these issues. they had operatives in multiple countries. they had very sophisticated measures to try to cover their tracks. they were buying servers in the u.s., computers here, and all sorts of very sophisticated tactics to cover up what they were doing. there are many tactics that these companies could employ that they are not doing. clint watts, who testified, from the foreign policy research

institute, said that twitter should ban all social bots. knowing what twitter's mission is, this is not something that they would do, but there are obviously more drastic measures that they could take. there also calls of these companies need to integrate and talk to each other more, and have some sort of shared database about these bots, and figure out how to more easily and effectively target them together. tara: that was terribl mueller, and selina wang. the federal communications commission officially published that they are rolling back obama era net neutrality rules. that is the federal government journal that lifts the agency rules. the move is likely to open a floodgate of legal challenges from parties opposing the changes that empower internet service providers. mozilla and vimeo have already filed legal challenges to the fcc's repeal. proposedr at&t in its

time warner deal. the justice department says it does not have to identify if there were communications between the white house and jeff sessions. at&t has suggested that president trump's dislike of cnn swayed the decision. that was to oppose the takeover last year. an antitrust trial date has been set for march 19. xill ahead, elon musk's space successfully deployed a satellite thursday and looks to offer broadband internet around the world. that story ahead. facebook cofounder chris hughes on his new book and how silicon valley can push back on income inequality. this is bloomberg. ♪

emily: apple is in talks to buy supplies of cobalt. that's according to people familiar with the matter. it is one of the world's largest users of cobalt for its gadgets. apple wants to ensure it has

enough of the key battery ingredient in the midst of industry fears of a shortage driven by the electric car boom. the spacex rocket carrying three satellites roared into space thursday from the california coast. to teston nine deployed satellites that would provide internet access to remote regions. we spoke with chad anderson for more. >> this particular launch is exciting for a few reasons. one is that it carried two of their -- the test satellites for their mega-constellation. it's going to have 4000 plus satellites. it is delivering communications. this is important for a few reasons. and it is going to connect the other 3 billion like you mentioned. it is going to give people options to their current cable providers. most importantly, space x is still going to mars, so this is going to be a key piece in their financial architecture that is going to get them there.

>> talking about this effort to bring internet access to the farthest corners of the world. this is something that other internet entrepreneurs haven't shied away from like mark zuckerberg and google. how is what elon musk is doing different? >> satellites provide an alternative in a way to deliver these communication services that go beyond uav based and balloon based things that we have seen previously. typically these communication satellites are in geostationary orbit. that is very high up. over a particular point on earth. these 4000 satellites going to be much closer to the earth, which gives you a smaller distance that the signal needs to carry. this is going to be incredibly fast broadband connection to the farthest reaches of the planet, on par with new communications innovations coming online.

like 5g. emily: each of these launches, also there are new learnings and progress when it comes to rocket reusability. what did we see happen here today? >> this is very cool to see. space x continues to push boundaries and keep us all interested. even in the shuttle and apollo years, we saw viewership start to fall off and it's because people want to see what is coming next. spacex continues to push the envelope. shield of the payload of the satellites came back to earth and they attempted to catch them with a giant net on a boat. while they missed, they came really close, and it seems like they've got a good plan to catch them next time. emily: you were at the national space council meeting. i know they talked about space entrepreneurship.

there's a move toward the future of space travel as a commercial rather than government endeavor. what kind of progress are you seeing there? >> that's exactly right. it was good to be in the room yesterday to hear the conversations. it is really good to hear the emphasis on streamlining regulation and licensing. they have moved a lot of space operations and space oversight into the department of commerce, which is another key signal that the future of space is commercial. the overarching focus in that meeting was really about space entrepreneurship and how the government can continue to partner with them as a customer. that's rather than a benefactor or funding the development of new systems. emily: what is the mood, given the messaging from president trump about turning space into the next free-market paradise? we have w

certainly all been working towards that for the last few years so it's good to have the government getting on board with that message. i think the data is starting to back up the story here in a major way. we have kind of reached a tipping where the government has point really started to set up and pay attention. emily: we talked about this in the past, but as space becomes more commercial, what are the sort of safety concerns, regulatory concerns that you expect to see pop-up? >> there is a great one with the space x launch today that we can talk about. they have three key challenges. one is the fcc licenses for spectrum. it's a scarce resource and how you sent radiofrequency down to earth. how you bring this unprecedented amount of data back down to earth, and then also how do you navigate the ever increasingly crowded highways in space?

space is very big, but a lot of the key orbits are in demand, so how do you monitor all these things? they provide a lot of opportunities for startups. we are seeing startups address a it's one of these concerns with laser communications to bypass the radiofrequency spectrum, new ground stations that allow them to steer them electronically, you can do them for much smaller, much less upfront cost. and in debris tracking where we are seeing companies come in and really do this in a way that we have never seen before. and a cost point that we have never seen before. being able to track to centimeter objects and really give us a lot more situational awareness of things. emily: that was chad anderson, space angels ceo. still ahead, facebook cofounder chris used joins us on his new

book, "fair shot: rethinking inequality and how we earn." why he says the american dream is on life support. if you like bloomberg news, check us out on the radio. use and listen on the bloomberg radio app, bloomberg.com, and in the u.s. on sirius xm. this is bloomberg. ♪

emily: japan's softbank is working with nomura on what could be a $19 billion ipo of its domestic telecom business. according to people familiar with the matter, softbank could market most of the offering to japanese individuals. that ipo would be japan's largest in two decades. facebook cofounder chris hughes was at the epicenter of the start of one of the biggest tech companies in the world. since stepping away from facebook, hughes has become increasingly aware of wealth inequality in the united states. we caught up with him for a future episode of "bloomberg studio 1.0" and began a conversation on his new book on

income inequality. take a listen. >> i do think that my story is indicative of an unfairness at work in the american economy today. three years worth of work can lead to half $1 billion in financial reward should give people pause, particularly in a moment where median wages have not budged in 40 years. we haven't created full-time jobs and a decade. we create part-time, contingent, flexible jobs. work has come apart and income inequality is only getting worse. it is important to be honest about the unfairness at work in order to usher us into a conversation about how guaranteed income could restore the american dream. emily: just being devil's advocate, why should we listen to a 1%-er about this? here as aot spokesperson for anybody but myself. i'm here to channel a lot of the conversation i've had over the past couple of years and a lot

of the people i grew up with who tell me the american dream is on life support. when you can't find $400 in the case of an emergency, which is what half of americans say, you can't find the gas money to go interview for a job, for child care, health care, all of these kinds of things could we know from the stats but the economy is fundamentally unfair. a lot of us on the left and right are casting about what can we actually do about it to change it? that is where i think the guaranteed income comes in. emily: as you came into wealth, how did that shape your ideas around inequality? did you have your own personal transition? >> i think particularly in my case where we started facebook and facebook over the course of nearly a decade grew and grew and grew. i saw my own financial holdings grow and grow and grow from the first year that i was working there.

for several years after i was not at the company. i was working on different projects, i was working for president obama, i was doing a lot of different things, and yet the wealth just kept growing. it gave me pause. it made me say what is the source of this wealth? is it the actions we are taking or also major economic forces that are happening behind the scenes? and in a very personal way after facebook's ipo, my husband and i decided to give away the vast majority of this money, because it feels like it is the only way to address the unfairness that it created in the first place. emily: tell me about the discussion. >> when you are fortunate and you come into this kind of wealth, you think about where did this come from, why did i owe to and what do i other people. what i did with my family and what my husband did with their family, there's a sense that you should be always thinking about

what you owe one another. emily: silicon valley has created so many powerful tools an incredible amount of wealth and some would say it also comes with a sense of entitlement for some of the richest people. do you think silicon valley is too arrogant these days? chris: i do think there is a sense, particularly among people who have made a lot of money, a lot of the time, and i'm not just speaking about silken valley but just in general that it is all because of one's own actions. i think we tend to underestimate the power of these macroeconomic forces behind it all. things like automation, globalization, the rise of finance. i will give you an example. in facebook's case, over the course of the 10 years before it went public, facebook raised over $500 million in venture capital. that kind of financing was not possible 30 or 40 years ago. it is specifically because of financial changes that we made in the 1980's. it was to create an industry

that is large enough to support that at the same time everyone else's wages are flat. emily: in the meantime, uber has raised billions of dollars. chris: facebook isn't the only company. it's a trend. it's important to recognize there are many things that are happening in our culture and society that are creating this wealth in addition to anyone individual's contribution to it. emily: silicon valley often prides itself on being a meritocracy. do you think silicon valley is a meritocracy? chris: i think across the board in the america we love the idea meritocracy, this idea that one person can work their way up and be successful. mark zuckerberg said it in a speech that the fact that he was able to learn how to code in high school was because his parents had jobs was an incredible "lucky break" that made it possible to be at harvard and to create facebook collectively.

i think it is a complex interplay between the role of luck and the role of work. and we need to be more honest that all these successes are a combination of both. emily: that was facebook cofounder chris hughes. coming up, one of the fastest growing cloud and data software firms added a tech veteran. we will speak with rubric ceo and microsoft chair john thompson next. and a reminder -- all episodes of "bloomberg technology" are live streaming on twitter. check us out weekdays. this is bloomberg. ♪ .

♪ emily: will come back to the best of bloomberg technology, i'm emily chang. this companies has grown rapidly. it had unit for status last you with a billion-dollar plus valuation thanks to interest from investors like gridlock. john thompson just joined the force and is advising the company. we spoke with thompson as well as rubric ceo and cofounder. >> the way we built rubric was to connect to the cloud and have a single software fabric. this unique architecture has

gone around the world into the largest enterprises. emily: you have seen 70 technological shifts. what stood out to u.s. special here? ipul: my sense is that there is an inflection point every seven years or so. and it wastered time. when i introduced the product i thought, why not make an investment in the product and the team? it is time to make a change. emily: why is that person what they have to offer, azure? >> just because there is a cloud does not mean that need for protection goes away. in fact, both microsoft and

rubrik as asing partnership, together. emily: who will own what? when does it make sense not to partner? >> let's be clear. microsoft does not own the data. the company owns the data. the customer owns the data. the customer owns the data, neither microsoft, amazon or google. the customer owns the data. i think as time goes on it will become an issue of who has the strongest here in the enterprise. clearly, microsoft has a pretty strong position, aws has done very well. primarily with early-stage companies looking for a cloud-based platform, for those enterprise customers that want to move their data and asked to the cloud, they have chosen job for microsoft as opposed to other alternatives. asto opt for microsoft

opposed to other alternatives. i think that is a good thing for microsoft. that mean fores up-and-comers like rubrik? >> one of the great things about rubrik is it is what one would would refer to as a hybrid model. a certain amount of this will most of the cloud, the customer gets to make a choice as to where they might want there data to reside. that is a good thing for rubric and the client. emily: where do you see the cloud industry going? there is all this talk about hybrid. but at a certain point it is about ownership. which one will be bigger? or will this hybrid model exist for the long-term?

bipul: rubrik, the way we think about that business, we want to manage customer and enterprise data, whether it is on premises, off, what it doesn't matter to us. we are seeing is large enterprises are trying to go to the public cloud. if you look at rubric, it is rubrik, it is indexed on the growth of public cloud. we grew to $300 million, analyze run rate. john joined me on the board to help build a long-term company. want to the companies run on the application, whether it is on the cloud or both, we managementta mage -- . emily: you are making a huge commitment to your customers. there are so many bad actors out there. how would you characterize this threat environment and the importance of protecting your data with a product like this?

john: there is no question that the landscape has changed quite substantially from when i joined symantec back in 1999. there are more experienced hackers attacking us and quite frankly there are more geopolitical attacks going on. they are hard to separate from someone who is in it for profit versus someone was in it for intelligence. i think one of the things that rubrik has done that is quite phenomenal is the integrated not just data management by security management into the platform. this way customers get the benefit of both when they go to the rubrik platform. that is something i envisioned. emily: thank you to john thompson. citigroup is a financial powerhouse. this is vcr and a new incubator for internal startups called d10

ask. it aims to compete with silicon valley firms that are better and for decades. this is leading the team i had a steady and cities chief innovation officer. she joined us with bloomberg tech's selina wang. >> we think it is really constantlyhat we are focused on bringing outside in. how do we make sure we stay involved in cutting edge development? so much of that is being present where entrepreneurs are present. a pregnant scale their companies. we work with entrepreneurs who might eventually one to be partners but we also work with entrepreneurs who look to expand overseas and use the city's global footprint. it is all and doubt at, how do we bring in that outside thinking, that outside diverse bank?ctive back into the a. schu have the e-commerce, machine learning, data analytics, how do you really ?escribe the portfolio strategy

is it shifting? >> we have been at this a while. our ventures are both infrastructure type investments and also things like cybersecurity which are incredibly important to the safety of financial data. more and more of commerce payments that we have been saying for a long time. obviously an explosion in the last several years. likent about a benchmark sequoia? >> what is great about working citi is we can leverage our experience. having been in the valley for decades, this is all about what can you bring to the startup that helps with scale. that helps them reach consumers. for many semtech startups, distribution is a challenge.

i think there is a place for all different kinds of investors in the echo system. we have found working with them to help them grow, to navigate with complex organizations. it is not easy to know who to go to, who makes the decisions are frankly, even when to go. we think of it almost like someone guiding you up a mountain. it is not enough to say, we get to the top, talk to celina. someone has to tell you which trail, which time of year. we do a lot of those kind of ventures to help our engineers meet their success. citi is obviously in a unique position. ntechs arehese fi targeting some aspect of whether thatanks,

is payment or lending. how are you looking at the threat these pose? >> we are looking at not as a threat. the way we think about it is really the change in retail inking overall and changes technology which is affecting every customer and every industry and every expectation. i think what you are saying is not just been tech coming in but together banks working to meet evolving expectations of alliance. >> we've heard this time and again about bitcoin, volatile. jamie dimon said it is fraud. he tried to take it back. is the future of bitcoin and blockchain is featured technology. >> our stance has always been that it is a very new technology

the mostiment is important thing. it is easy to say experiment with blockchain. but when you are a big institution, you have got to have a lot of internal muscle and capabilities. our focus is on helping large institution figure out how to explore this for new technology. we do not think blockchain has use.e single it is more about exploring multiple ways that might help us deliver better to our clients. some of thosee ways. i think a lot of people see blockchain is a panacea. is it just another software suite? exit think you have to think of it as a tool. announcedwe citiconnect. it is fundamentally a technology

. it is not something that you can experiment with. this is one example of co-creating with our clients. andan create products services on our own and keep up with the pace of change. we have to be working with clients, co-creating and figuring out how to break into markets that have those pain points. of the next years and decades, we will find out there is multiple uses of new technologies like blockchain to help clients meet their needs. broadcom slightly lowered its offer for qualcomm, this is after the target boosted its own bid for an xp. ofs is down from its best

$82. all of the terms remain unchanged. the response to the reduce proposal? that broadcom made and in adequate offer. even worse, shareholders vote on this next month. , cooper isup launching its first new product in three years. executiveom atop over next. this is bloomberg. ♪

♪ emily: uber's "go it alone" appproach in japan is not working. the efficient $16 billion taxi market is already high-quality. they said they could be even more efficient. after japan, he traveled to

india were uber is competing against all that. here in the u.s., after months of testing in san francisco, uber is launching a new feature. uber express pool. the express pool launch is bring a change to the current uber pull model. they are aiming to cut out the hassle of detours. the idea is to make pickups easier for drivers and just as cheap for the passenger. ethan stock joined us to explain. >> we asked riders to walk a little and wait a little. we can match what officially ended the ride itself tends to be straighter and faster. >> how many trips are actually moment?l trips at this >> any moment we will cross one billion total uber pool trips which is obviously a milestone we are proud of for a product that launched uber three years ago. we are live in 16 cities in the united states and uber pool makes up about 20% of the total rides. emily: what are the percentage

of people who request pool trips who actually get matched? >> i do have the exact statistic but what we are trying to do is we are trying to get three people into the car at the same time. that is where we have the most efficient ride that allows us to offer the most affordable price. i'm sure all of us experience those rides where we are the only passenger for the pool but ubertime that means we can't offer such an affordable price. what is great about the walking and waiting we had is that it increases our likelihood of making a high-quality match which means we can offer affordable product uber time. emily: gizmodo said, just take a bus. >> if you read past the headline, that is a good article that talked about the differences between express port and above. we think public transit is a wonderful complement and we are

in termstary to it of what we do. public transit works really well on high-capacity roots where you can run large vehicles and express pool works better because it is dynamic in terms of its timing. there are these complicated cross city journeys. emily: uber pool is liked by riders because it's cheaper. the drivers don't love it. >> drivers are working hard and would love to make more money so we have introduced a pickup up and drop off a specific to pool to pay them for the efforts that they do in order to make the work level with the service. looking at the not monetary component, there have been something swim done in terms of how we manage the service that made it less fun to be a driver. such is the details and

backtracking we would often see as we tried to make a match between two writers who were not necessarily compatible. one thing we wanted to do was to make it better for both writers and drivers. if you feel uncomfortable sitting in back of a shared ride blockg its way around the , your driver does not feel much better. emily: how much money does it over make on the pool? >> we are happy with the progress we are making in terms of overall profitability. we have seen some of the public financials. we are very excited about making efficient with express-poll.

emily: how is this driving a mission of a more democratized transportation? >> we are a very commercial business. what i love about uber is the combination of making cities work better. i think it will be a proper business uber time. poole is a large component of that. emily: as uber starts to look more like public transportation, how does the company big about city runs services? does this move closer to that? >> there are things that we are very good at doing and one of them is providing highly dynamic transportation options. the other is building software and i think both of those things are wonderful complement to a public transit agencies tend to do which is to have huge fixed infrastructure and to move millions of people incredibly efficiently. i think there are many different

ways we can partner with cities in the future. for instance, we have a pilot with the city of cincinnati where we are starting to explore what the city and the transit agency different ways that uber can partner and coordinate not only added data level, but potentially uber taking on the lower ridership routes that are efficient forly public transit to run. emily: you joined 11 months ago. just as the post went viral, kicking off a very long series of dramatic moments and leadership changes. now there is a new ceo. what has that been like for you as a new employee and what do ?ou think of the new guard >> i chose to join a uber of one year ago because i knew many good people working there and working hard on the future of

transfers and it was a mission that excited me. tumultuous year last year. i am excited that a lot of that is now in the rearview mirror and those good people can continue to work on the future of transportation. i think the new ceo is a phenomenal addition to uber and i am excited to be working for a company where he is ceo. emily: that was ethan stock, uber ceo product manager. this is bloomberg.

♪ emily: the auto industry is racing to a future, one in which wireless connection and cars combine with artificial intelligence is spring in the car advertising software powered by drivers. it is. can automakers profit off of the data there you'll of collecting

without alienating consumers were risking backlash from washington? we spoke with bloomberg's detroit bureau chief, david welch. david: your car knows about a lot about you. it knows how many people are in the car because those airbag sensors have to know who is seated and where. it knows somebody is sitting in that seat. it knows where you are going, where you have been, where you go on a frequent basis. contracts through the navigation system and it might even suggest your home where you were.

it might pop up and say, stop for that rueben sandwich or here is some specials on the beer and wings. all of that is possible. it is not really happening now. the carmakers are not really selling your data at the moment. they work with some third parties. it is here to a limited extent and it is absolutely coming. emily: we are talking about all this being focused on the actual navigation screen. we talk a lot about distracted driving but is there a safety issue here? >> there could be. you can make restaurant reservations and some safety groups have already piped up on this and they are staring at your screen or even went into your screen to order up your latte or whatever you wanted to pick up. is there a safety issue? gm made the system pretty simple. so you don't really have to spend a lot of time staring at it, but the safety groups are already starting to take notice

of it. emily: who are the big players trying to get in on this? >> there has been a battle on the dashboard between automakers and companies like google and apple. carplay being one of them, there is already a fight uber how much data those systems can access. if you want to use your apple phone, it will plug in. only certain apps are allowed to go up on that screen and work with your car. that is the car company's way of mining allgle from of the data and the car. but if you are using say, wayze which is google-owned. wayze knows where you are. that doesn't get into the system of your car. it doesn't have to get in the

car itself to track your data and give you pop-up advertising emily: have regulators weighed in on this? >> internet privacy is the wild west. there are laws out there, but people are giving up a lot of their information for different services online, and cars are kind of the same way. car executives right now are sent they do not want to sell your individual data to marketers but if you look at that story, they are saying they do not want to make that statement forever. they are just saying they're not doing it right now. emily: thanks to david welch in detroit, you can read the story on bloomberg.com. hyperdrive vertical, our dedicated webpage featuring our best reporting on the future of transport. that does it for this edition of bloomberg technology, the best of bloomberg technology, tune in next week where we will be live speaking with telecom holdings and many more. tune in every day and remember, all episodes of bloomberg tech are live streaming on twitter.

check us out at technology. weekdays. that is all for now. this is bloomberg. ♪ we use our phones and computers the same way these days.

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carol: welcome to "bloomberg businessweek." i'm carol massar. julia: i'm julia chatterley. we are inside the magazine's headquarters in new york. carol: in this week's issue, in the year of the dog, beijing continues to feel the bites of deleveraging. julia: a hub for moving chinese cash. carol: steve bannon has another warning for the white house. julia: all that ahead on "bloomberg businessweek." ♪