>> i am mark crumpton, you are watching bloomberg technology. here's a check of first word news. several people have been killed and an undetermined number injured following the collapse of a newly installed pedestrian bridge at florida unit -- florida international university in miami. part of the structure fell onto a highway crushing vehicles and , trapping their occupants. robert mueller subpoenaed the trump organization to turn over documents, including some related to russia. the order is the first known time the special counsel demanded documents directly related to president trump's businesses, bringing the investigation closer to the president. former fbi deputy director

andrew mccabe today asked the department of justice not to fire him just 72 hours ahead of his scheduled retirement. mccabe is accused of authorizing the disclosure of sensitive information to a reporter and then lying about it. the president posted the irish leo varadkar at the white house. the president says he hopes to meet with him next year. the president addressed his recent cabinet shakeup by saying "there will always be change among his staff." global news 24 hours a day, powered by more than 2700 journalists and analysts in more than 120 countries. in new york i'm mark crumpton. , "bloomberg technology" is next. ♪ emily: i am emily chang and this

is "bloomberg technology." coming up, broadcom blows away estimates of quarterly numbers across the board. what the chipmaker's success means for future acquisition in the united states. plus, the fbi now warns russian hackers are attacking the u.s. power grid, targeting some of most sensitive infrastructure. and walmart may have gone too far trying to close the gap with amazon. details from the whistleblower's court case which accuses america's biggest retailer of cheating. to our lead. first, broadcom shares are little changed in late trading after reporting first-quarter earnings in line with analyst estimates. this puts pressure on the chip maker c.e.o. hock tan to show how the company can continue its a growth spurt after the ability to make an acquisition in the u.s. was dealt a very serious blow. joining us to break down the earnings, abigail doolittle. so broadcom and qualcomm not happening.

what do the results tell us? >> you are right about that deal not happening. that puts all the focus on these results. for the first quarter they had already preannounced they beat the first quarter earnings estimates, $5.12 per share, versus the forecasted $3.63. all focus, as is often the case on guidance. looking at $5 billion for their fiscal second quarter, plus or minus 75 million. they're giving a range to up 75% -- 65%. that being said, the stock is down the little bit in after hours. a piece of that could be that this guidance is continue to be in line. this story has been going so strong they've been executing , and performing well. investors may have just wanted a little bit more. emily: what is driving the strength here?

>> they have a lot of different businesses going on. for 4g.he complexity relative to earnings, they execute very well, lots of discipline. that helps on the bottom line. emily: let's talk about the bigger picture and what broadcom does next. do they try to make another acquisition? this has been a very acquisitive company. abigail: you are right about that they made several , acquisitions not so long ago. after the failed bid for qualcomm after president trump basically blocked it, the possibility or likelihood they continue to make acquisitions -- you mentioned it, you're right they do have an acquisitive , nature. could be to go for smaller, tuck deals, microchips, for example. it is worth noting, these are not tiny companies. each is meaningful enough that perhaps other issues could come

up, but not the size of qualcomm. stay tuned, we might be hearing from another potential deal any time here in 2018. abigail doolittle, thank you for breaking it down for us. we're going to stick with broadcom and the drama surrounding its blocked takeover of qualcomm. what does this mean for consolidation in the broader chip industry? joining me now, bloomberg's gadfly alex. alex, what's your take on this from across the pond? alex: what i thought was interesting as we saw some of the numbers, quite impressive. they've highlighted the bottom line, which beat even their own expectations and it's that focus on cost and cost control, which which has stymied them when it comes to qualcomm. they were hoisted by their own petard. they're expected generally to spend less on r&d and that

cutting of expenditures, which were was perceived by the administration, so that cost might stymie their growth expectations and acquisitions going forward. emily: what do the broadcom results say about iphone sales? alex: broadcom is a big supplier to apple. in applepay and also in the wireless charging. we saw the quarter has gone pretty good. that suggest demand over the christmas quarter was a strong but going over the current , quarter, that demand seems to be dropping off and that does pose questions about the super cycle. the expectation not just that the iphone x would provide a sales bump this year, but extending into the subsequent two years, there would be a big demand for the iphone and drive the stock higher.

emily: this ties into what we are expecting to come with the iphone later this year. we've been reporting new models coming in the fall. what sort of demand are we expecting to see? alex: that's obviously the trillion-dollar question, literally. the thing you have to give apple credit for is that this hardware demand and thus the numbers they doesble to deliver translate into service demand. if you have an iphone, you are far more likely to spend money on the app store. that in turn leads to stickiness. if you've downloaded apps onto your phone then you're going to , buy the next iphone. it seems incremental increases, not big blockbuster increases for this year. what is the future of

broadcom and qualcomm, the latter involved in lawsuits around the world, including without? a bigbroadcom, there is chance they could be looking to do more acquisitions. redomicilentinue to themselves in the u.s. not necessarily that they're perceived as a threat. they are not a threat to national security. at the way they affect companies may affect national security. they look to do some of those acquisitions, may not be as crucial as qualcomm is. the crucial part of the qualcomm deal, they are paying attention to 5g. the u.s. does not want to be losing out in that space, because then they have to buy chips from perhaps chinese companies and that is seen as a , national security threat. they seem to be caring on the same trajectory, heavily on r&d. the question is whether broadcom can find the acquisitions which

would drive the growth and keep shareholders happy. emily: broadcom shares down a little over 1% after hours. alex webb, thank you so much for weighing in. sticking with earnings, adobe also reported results after the close totaling just over $2 billion in the first quarter, a new record for the company. digital media revenue came in at $1.46 billion. its full year earnings outlook topped the most bullish forecasts. coming up, the u.s. is sanctioning russia over its social media meddling in u.s. politics. who was hit hardest and why? we'll discuss. if you like bloomberg news, check us out on the radio. this is bloomberg. ♪

emily: billionaire investor peter thiel is bullish on bitcoin, the heartland, and president trump. speaking at the economic club in new york on thursday, he said bitcoin will become more important, squeezing out a m and other-- ethereu cryptocurrencies. his venture fund has been quietly buying bitcoin since 2012. thiel also lavished praise on the president for his ability to reframe issues and said u.s. heartland cities are right for innovation and startups because housing prices are more reasonable and gave this prediction for the 2020 race. >> i'm not sure i can speculate better than anyone else in this audience. i think if he runs again, he'll

get re-elected. he'll make a judgment, and if he thinks he can get re-elected, if he runs and if he runs, i think he'll win. emily: a dire warning from the fbi claiming that russian , hackers are mounting on assault on key parts of u.s. infrastructure. the bureau says the hackers have taken aim at air transport facilities, parts of the u.s. electric grid, water processing plants and more. energy secretary rick perry said cyber hacks are happening hundreds of thousands of times a day. all of this coming as the trump administration slams sanctions on russian agencies and those indicted for meddling in the 2018 national election. for now, i go to washington, d.c. he says this all sounds terrifying. what exactly is happening here? >> there's a lot of news about russia and hacking too. let's break it down first with

what happened with this alert from the fbi and homeland security. they're saying that dating back to at least march 2016, russian hackers were targeting u.s. critical infrastructure, ranging from aviation to the electrical grid to nuclear power plants, all services that we all rely upon. so what actually was targeted, we're still trying to figure that out. in terms of individual parts of those sectors -- what we are seeing, these were classic spear-phishing attacks we are used to hearing. but, at the same time some of , the strategies of how they got into these networks have been revealed by the federal government. they're saying that the russians targeted suppliers and third-party vendors. they jumped from that to the major networks of these facilities. once they have the credentials, they can log on and gain access for the control function for

these facilities. it is wide ranging in terms of the different sectors the russians were apparently targeting in the u.s. emily: how successful have these attacks been and how disruptive to these facilities? >> the department of home -- homeland security and the fbi have not come out and said how successful these attacks were. that is what we are trying to get to the bottom of, but at the same time we know what they've , said around the targeting of the election. so we can surmise what they were able to get. we will be figuring out whether they were able to breach into both government facilities and privately owned, or the utilities, and where they able trate andtrait -- exfil take data? were they able to gain access and start running some of these facilities remotely? those are some of the questions we're going to have. an alert was put out today and

did not say this necessarily ended. so something to look out for, both for the major facilities and some of the smaller vendors supplying to them. emily: the u.s. is sanctioning a russian based troll farm. tell us more about who these are targeting and why? >> today the u.s. treasury internet research farm., dubbed as a troll some really says that -- some really close associates of president vladimir putin. one of them known as putin's chef. he owns some of these companies, twoell as the fsb and gru, of the top russian intelligence agencies. they were already sanctioned by the u.s., and were mentioned in fbi special counsel robert

mueller's indictment of 12 russians earlier this year. so these are people who are being accused of really targeting the u.s. through the 2016 u.s. elections with this russian meddling. this is the u.s. treasury saying we're sanctioning these individuals for their involvement in the russian meddling of 2016. emily: what kind of impact could these sanctions actually have? >> that has been the debate here in washington today. you had republicans such as the house speaker paul ryan saying that this was long overdue and supporting these moves. at the same time you let others like senator mark warner on the senate intelligence committee say more needs to be done. an analyst told us will this won't move the needle, will this actually change russia's desire to target the u.s.? we have heard from top

that thence agencies 2018 midterm elections are potential target for meddling. oft is really the question whether this is enough, or if it is symbolic and enough to influence russian behavior. emily: fascinating, thank you for that update. our bloomberg national security reporter in washington, d.c. coming up, a new way to market research and it's all about a.i. how a team of streetbees is connecting customers to companies next. bloomberg technology is livestreaming on twitter. check us out 5:00 p.m. in new york, 2:00 p.m. san francisco. this is bloomberg. ♪

emily: at&t will face off against the justice department starting monday. the d.o.j. is trying to block the telecom giant's $109 billion takeover takeover of time warner. the government claims the merger would give at&t and unfair it andage over competitors cost an additional 436 billion dollars per year in fees. at&t has dismissed the government's claim as ridiculous, saying it amounts to a rise of just 45 cents per person per month. at&t also claims the government's attempts to block the case is politically motivated. when it comes to $45 billion, streetbees is trying to position itself as a game changer. instead of paying a traditional company to carry out market research, streetbees uses its one-million-plus bees or people across the world to provide insight with some of the world's biggest brands like pepsi. and l'oreal.

they just got funding to keep the company growing. for more, caroline hyde in london. >> let's get straight to it with streetbees' ceo. wonderful to have you here. congratulations on the funding round. how does that $12 million help artificial intelligence, machine learning, actually build a business? >> that's a fantastic question. market research has always been traditionally done with surveys, including multiple choice questions. you're basically asking people to go through a 45 minute survey telling us what they want and need in their lives. a very natural way of interacting, right? so what artificial intelligence can do, we use an l.p. natural language processing with machine learning we can actually stop , asking people unnatural questions.

instead, we just tell them to share moments from their lives in the form of videos, photos open text. ,we call that unstructured data. all that and structured information that comes back, rather than asking people exactly what you want to hear, thanks to artificial intelligence, we can analyze all of that and then actually tell the brands what people really want in their lives. >> the new platform is always on. how does that make the clients you have like l'oreal, pepsico, unilever, use them even more? >> absolutely. when a company needs to know something, we were asking people the next time they were making a tea or preparing their food, tell us about it. now we are completely changing the model around. we are actually asking people -- we know it's convenient for them to share moments from their life. we don't collect all the information that is collected

always on a continuous basis through a database. whenever a company needs to know anything about, let's see, how the birthday parties are being celebrated, we can go into the database with our machine learning solutions and algorithms can find out what is happening why is it happening, , what is driving that behavior and what is likely to happen next. so with this model we can predict the behaviors before it becomes a known trend. >> to build these algorithms, you need engineers and ai specialists. how much are you building your team? team of 75.ady a where are you expanding them? >> we'll be increasing our team by fivefold. we are hiring full stack engineers, dated engineers as well. we're going to be a 150 people company within the next year. >> here in the u.k.? >> the majority is going to be

in the u.k. but we have also , people in lisbon. we have engineers in lisbon. we will double the size of our lisbon office too, and we're also launching in the u.s. now. >> lisbon is interesting. dup's concerns about brexit? >> a little bit. we had some amazing portuguese engineers and we wanted to give them a home lisbon, but we were increasingly getting questions from our engineers around the world that we were worried if they could stay in london or not. we said don't worry, we have an office in lisbon. worse comes to worse, we can only shift you to lisbon so you don't need to worry about that. .> you have stellar investors vc's and lp's behind the venture capital convince you you can scale in the right way?

sometimes companies get too big too quickly. how do you want to see your company scale in the way you want to see your company grow? of are a woman at the top the food chain. is diversity a priority? it is the way a company should be, it is not a special thing. you look at the population. we have men and women, people from different colors and different religions. why shouldn't a company have all of that? today what we have is 50% men and women in the office, very unusual for a technology company. it also is reflected in our leadership team and we're all represented in our black and brown populations in the country and that is incredibly important to us. our job as streetbees is to understand human beef eight -- human behaviors. to be able to do, that build algorithms, first of all you have to have in your office all sorts of different behavior being represented. >> fascinating. >> we hope that representation

continues. that was tugce bulut from streetbees. emily? emily: caroline, thank you so much. we will be back with a more broad walmart versus amazon. this is bloomberg. ♪

>> it is 11:29 in singapore, 2:29 in sydney. is denying ase washington post report that president trump is planning to remove h.r. mcmaster as national security adviser. takesay the president will time to replace them to avoid embarrassing the former three start general. sarah sanders tweeted that trump and mcmaster have a good relationship, and that there are no changes of the national security council. china's holdings in january fell to the lowest in july, as investors turned a sour on u.s. fixed income in the dollar. beijing's portfolio sank to $1.17 trillion from $1.18

trillion a week earlier. fears inflation could force the fed to hike rates more aggressively. hsbc paid female staff in the u.k. 59% less on average last year than their male colleagues, the widest gender gap among top companies that have disclosed information so far, it is also three times the u.k. national average. hsbc says the gap will widen to 60% this year. companies with more than 250 u.k. employees have to disclose gender pay gap by april 4. >> i am sophie kamaruddin. asian stocks heading lower, markets shifted their focus to next week's that meeting and the g20 gathering of finance ministers in argentina. ining a look at the kickoff tokyo, the nikkei 225 losing

0.3%. this as the yen is flirting with about 106 handle, headed for a weekly gain. won, slidingt the 0.3%, falling a second day, as trade concerns loom large. u.s.-korea trade talks. the u.s. iss coughing up dollars while enduring a trade deficit. samsung falling the most in four weeks, the kospi losing 0.4%. i want to point out what is chineseg in iron ore, mills indicate they will not be buying more iron ore, as environmental checks have curbed outputs. let's look at equity movers. the breakdown for stock movers, check in on that.

we will highlight moves in this state. wesfarmers in particular, surging the most since october 2009, on plans to spin up its coles supermarket business, which they say will allow them to target faster growing businesses. ♪ emily: this is "bloomberg technology." i am emily chang. let's briefly return to our top story. broadcom's earning results shares are under a little bit of pressure after its sales forecast in line with estimates. we are monitoring the earnings call currently underway. there are no comments on the qualcomm acquisition. the company said qualcomm was unique opportunity. inmart shares plunged thursday trade after whistleblower claims they issued misleading e-commerce results and fired an executive who complained the company was breaking the law.

under chief executive officer doug mcmillon, walmart has invested billions to catch up with amazon in e-commerce. i want to bring in matthew boyle. blowers this whistle claiming happened? >> this whistleblower's job was basically to grow this marketplace business. this is a business that amazon also runs, where third-party vendors will sell their goods and walmart will get a cut of the sales. this gentleman is claiming there are improprieties in the business growth at all costs , a mentality. internal controls were overlooked. and when he brought these issues to light, he was the first ignored and eventually fired. third party vendors got lower commissions, they did not process returns, they allowed offensive items to stay on the site. items like what? >> items like a tranny granny costume. you asked, there you go.

a coffee mug with hitler's name on it. just sort of really -- shady stuff. this is a marketplace. you have these vendors selling all sorts of items, but the broader point is that this marketplace from walmart has grown from only 7 million items a couple of years ago to 75 million items now. you could say things could get sort of overlooked amid all that growth, but this whistleblower is claiming there was a persistent pattern of ignoring these issues and when he brought it to light and brought it to the global ethics department of the company, he was terminated. emily: what is walmart saying? >> walmart is saying they are going to vigorously defend themselves, saying these claims are from a disgruntled former employee who was let go as part of a broader restructuring and there was a broader restructuring after the company had acquired jet.com and a lot

of the jets executives took leadership roles at walmart. we will see how much credibility aims -- thesel guys' claims really have. emily: how much does this rekindle the business? >> their fourth quarter, a very important one for walmart, their e-commerce growth flowed. people started asking questions -- all this growth on the e-commerce side what is it , really costing us? the profitability was certainly down. walmart is very concerned about their profit margin and investors want to see growth there. their shares were down 10% on the day they reported earnings. yes, they did recovered today. but it does bring to light these concerns investors have about this growth. emily: let's talk about how walmart is doing in its e-commerce business, these of

the amazon. we know that they bought jet.com. and the ceo of jet.com is now running that business. how much legitimate progress has it made? >> they made quite a bit of progress. they instituted two-day free delivery, discounts on items, sort of so-called long-tail items and recently he's expanded home delivery groceries to about 100 markets up from six. i think food is the area where walmart really has an advantage over amazon. amazon is just figuring out food right now. walmart is the nation's biggest grocer. they know how to sell food and they are doing a very good job of selling it online right now. emily: talk about the issues that walmart needs to iron out in the future. if grocery is going well, where are the biggest challenges? >> some challenges are going to go beyond food. apparel is one area that walmart has really never been known for

fashion and they're trying to remedy that. they hired a woman from saks to run their online fashion business. bottom line is, and that is the thing, it's the bottom line. people want to see if this business can actually make money. investors were not happy to hear ceo doug mcmillan say on the fourth quarter call that the dotcom business could lose even more money this year, after they thought last year would be the worst in terms of losses. they still have a lot of room to grow. and with amazon going into new areas almost daily, it really raises the bar for everyone. emily: bloomberg's matt boyle. thank you so much for joining us. we will continue to follow that lawsuit. blackberry is endorsing its -- its ceo'sund turnaround plan.

blackberry has exited the phone business since chen took over in he transformed blackberry into a 2013. smaller, leaner, security-focused software company. coming up, we speak to the ceo of a software startup with a in the siliconns valley that promise to end spreadsheets. this is bloomberg. ♪

emily: the biggest radio

broadcaster in the united states has filed for bankruptcy protection with a last-minute creditor deal. rt has issued chapter 11 and has an agreement to cut its $20 million debt load by more than half. they own 800 radio stations. newer media have cut into the company's ad sales. the start-up airtable has become a sleeper hit with companies as big as tesla wework and airbnb. ,it is set to take on companies as big as google and apple. they announced new funding a week ago and within a week, that doubled. this week, airtable announced it is raising $52 million in its latest funding round. let's bring in howie liu, airtable c.e.o. thank you so much for joining us. >> thank you. emily: what is so groundbreaking about your technology? >> if i can make a quick correction -- what really sets us apart is that we don't see toollves as a productivity

or replacement for microsoft office. we think there's a profound gap today between the experience that technologists and software creators have with software, which is to see it as a medium and they can melted and create lots of value with that and everyone else gets this push-button experience. the consumption experience of apps that have already been made. we see airtable as a platform that enables everybody in the world to kind of stick their hands into the machine and create their own useful apps. emily: i've heard it called a spread sheet killer. is this a threat to microsoft's excel, google docs, and can you really kill spreadsheets? spreadsheetsnk have dichotomous purposes. a lot of financial analysts use these and the other is where people are creating makeshift data bases. whether it is a small business keeping track of their inventory

or customer contacts, we think on the latter side, there is an optimal experience. we can modernize that entire collaboration and structured data workload. emily: are you challenging microsoft, google? >> i think in a sense, yes. at the same time i think the broader opportunity is even cases andeadsheet use opening up a new frontier of possibilities where companies can go and build enormously sophisticated workflows without having to program or wait for an i.t. department to instrument software for them. emily: let's talk about that. airtable is part of this low no-code movement. this is something that even amazon is secretly working on and it basically means you can make your own apps with less experience. right? >> yes. emily: what is so disruptive on -- about that? >> when you think about the software used by either

companies or individuals, you have this rock in a hard place truce, where i do you get an app that is very structured and inflexible or a light weight, simplistic spreadsheet or ad hoc management tool. theses powerful, different products and us are coming into this massive void in between and trying to offer people this bridge between that divide. the structure of building a real app, but at the same time, not all the complexity and expense effort that goes into it. emily: you've been working in enterprise for a long time. you worked sales force. i'm curious about your thoughts for the bigger tech landscape. amazon, microsoft are all fighting for the cloud. salesforce, oracle is fighting far different piece of the cloud. who ends up on top? >> it is an interesting place to be in. i think this is a place where

you will see an intersection of interests and ambitions between sales force and some other enterprise companies but also , companies like amazon and google and microsoft, have been more mass scale and mass oriented. the nextis is almost frontier for cloud computing. you had the pioneering in -- ec2.ations, aws offering subsequently, there were many aggressive constructions that took away more of that complexity. where this becomes interesting for sales force and microsoft is that we see this as the next leap where you no longer have to think about the software code. that goes into a business apps, instead we trade this layer where business and users can create their own apps in a cloud environment. emily: we've seen a lot of partnerships between companies that are, in fact, competitors. what does that mean for who owns the cloud?

does amazon maintain its dramatic lead? does the cloud just get bigger and a lot of different companies own a piece of it? i realize it's not necessarily a zero-sum game, but who ultimately owns the cloud? >> it's a great question and i can't purport to have a 100% accurate answer on it. but my best bet is that the space with grow by leaps and bounds. a lot of the cases we are seen, multiple major fortune 500 retailers creating back office operation work flows on top of airtable are entirely new. they're replacing ad hoc systems or creating new levels of transparency in the application they built a that was not there before. it is not so much that we are directly competing with google cloud platform or a.w.s. or that they're necessarily going to have to compete directly against each other in this new space but , rather i think an entirely new category of value will be created for certainly businesses

and then also individuals. emily: do you think we will see more m&a and is airtable one of those targets? >> we are not at all interested in acquisition. we think the possibility here is at least a once in a lifetime or at least once in a decade opportunity to become the next great company. i think there is a great parallel we see between the early days of computing and what apple and -- microsoft and macintosh did. we're democratizing software creation. emily: ashton kucher was there on demo day when you presented. he invested in your company and you got bought by sales force a year later. it sounds like the quintessential silicon valley story. is it really that easy? >> i was very fortunate to have so many factors going for me and -- both at that time and even the two decades i was alive before that.

i would never say that it is an easy journey. if you think it is, it is a lack of awareness of a lot of factors i've benefited from. whether tacitly or explicitly. i don't think it's easy. we put in a lot of hard work but we also benefitted a lot from a foundational element that we had going for us. emily: i'm very interested in diversity, i wrote a whole book on women and tech. what is your advice for founders who come from other backgrounds who want to make it here? >> the first thing is, it is important to be an avid consumer of knowledge. for instance, there are a lot of great online and digital as well as human resources to learn from. it is going to be a challenge to try to get people -- if you asked founders for a device, it is tough to get the attention of the really busy people. but i do think perseverance, while it's not a silver bullet and can't completely reverse a lot of the systemic disparities out there, one way that

entrepreneurs can break into the valley. emily: howie liu, c.e.o. of airtable, thank you so much. >> thank you for having me. emily: coming up, snap drops amid an uproar making lights of -- making light of rihanna and her history with domestic violence. this is bloomberg. ♪

emily: spotify begins trading april 3 on the new york stock exchange. they announced the timing at an investor event today. remember, spotify is skipping the traditional road show meeting and media interviews and at its first market valuation will be set before the stock lists based on the shares investors want to sell. demand and the price agreed upon by the party. snap is on a losing streak with

celebrities. pop singer rihanna now criticizing the company for running an ad that asked users to decide whether they wanted to slap her or punch kris brown, saying it made a joke of her history as a victim of domestic violence. snapchat removed the ad, which was for a mobile game called would you rather? they apologized, saying it was a -- saying it was a mistake. they also called the promotion disgusting. snapchat stock fell. almost 5%. i am so angry even as i read that. how did that happen? >> since snap has been transitioning to an automated ad sales system. early on in its business model it had more of a direct relationship with advertisers. now really any business can guy a snap ad. this was supposed to be reviewed by a human checkpoint that would look at it and say is it following our rules or not?

someone said that yes, this ad is fine, but our stamp of approval on it, let it run and there was uproar over the weekend. once they found out that ad was circulating, they revisited that decision and said, of course it , doesn't follow our rules. this is disgusting. we don't like this ad. they took it down. but of course rihanna noticed , and everyone noticed. now there are calls to boycott the app. it's getting very heated. emily: snap shares plunged. it is very reminiscent of what happened with kylie jenner when she said she basically doesn't use snap anymore. rihanna said that all the women, children, and men who have been victims of domestic violence in the past and those who have not made it out yet you let us down. , shame on you. throw the whole app-ology away.

she did not specifically ask you to delete it, but i saw users saying, if she tells me to delete it, i will. not good for snap. this is the position they are in. with ave a relationship younger audience advertisers want to reach. that is why people want to spend money on snap at -- ads. but if they are losing faith among celebrities like kylie jenner, like rihanna because of mistakes -- kylie was complaining about their redesign, which was another big move they made earlier this year that is going to chip away , at people's confidence that this app is going to reach younger users. there is a larger problem in the industry about how hard it is to make sure these automated app systems don't churn out bad ads. it's hard to review all of them and as a business gets bigger it will be even harder. they had the problems with

racist ads or ads from anti-semites. they have tried to fix those problems, but this is going to continue to be there for snap as an issue. emily: i guess we have to leave it there. the producer just told me. thank you for weighing in on that. we will continue to follow and make sure this does not happen again. that does it for this edition of bloomberg technology. a reminder, we're live streaming on twitter. check us out weekday, 5:00 p.m. in new york, 2:00 p.m. san francisco. and that's all for now. this is bloomberg. ♪ mom you called?

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