♪ >> what do the world's tallest buildings have in common? they are all owned by billionaire mohammed eibar. his investments have become iconic landmarks and he has diversified in hospitality, retail, and e-commerce. he was named the most influential man in dubai and ranks among the top five most powerful arab leaders. it is not all business all the time.

he is also a sportsman, an active member of the horseracing community. we meet mohammed alvar, the founder and chairman of emaar properties. you have really built a conglomerate. you have built a company that has multiple interests, portfolios, did you diversify because you saw opportunity, or because you had to? opportunities at where we don't have to do anything. looking at the middle east and into,dustries that i went i think we saw amazing opportunities in the middle east and sectors. even though we had difficult years, still these businesses are operating well. differently it is paste on opportunity sectors. >> where do you see the most

growth coming from? which portfolio, which part will do better? world isod operating strong. especially with the food delivery business. about 28% ingrew the region. our e-commerce business is something that is interesting. we have an amazing team looking at it, that is also growing fast. even with this growth, one has to be realistic. you look at what's going on in the middle east, government policies, the world economy, what changes might take place. you have to be alert. >> what does that mean? do you expect the growth to look at e-commerce? do you expect it to go threefold. fivefold? mohamed: our real estate business should continue to grow a year. 20%

that is shareholder expectation. it is hard work to achieve that number. political and macroeconomic issues in hand. i think we should be around 10% a year in the region. we are talking about the middle there is need for most industries to grow just because i think the middle east still has room to grow. look at the population and demographics in our favor. >> because they are young, these are useful, they spend a lot more in 10-5 years. how will the economy shift? mohamed: the economy will shift positively, because the governments are working harder than anyone in the past.

you see positive changes taking place. within the same thing the uae. i am quite interested in egypt. with all the other issues we have, i believe things are going to get any worse than this. we look forward to a more positive trend in policy and politics and economic growth. >> in terms of growth country by country, which will outperform the others? mohamed: the majority of our focus is saudi arabia, uae, egypt. i would say egypt is growing faster now. saudi arabia is optimistic with the changes you see taking place within the coming 24 months. you have the other arab countries, some are slow, some

moving forward. you are holding an investment on e-commerce for saudi arabia. will there be more property in saudi arabia? usamed: they are also with in our food business. are we going to do more together? i think there is a possibility. there is a lot of work they are doing in saudi arabia. i would expect maybe we should look at, looking together saudi arabia looks interesting. francine: how much can property in saudi arabia grow? mohamed: it is at it's infant stage. pure infrastructure, retail, , youtrial, hospitality just have to make sure you are in the right category of retail.

there is plenty of room. francine: when you look at how you spend your time for each of the units and countries, how do you keep on top of it all? mohamed: i try. i still say it takes a majority of my time. 40%.kes about the rest is split. you know what takes a lot of my time? the food takes the least of my time. the team that sits on top of the business is world-class. well.now the industry a vibrant team, a new organization. i need to give it more time. this was the foundation of it all. do you still see it as your baby? mohamed: i think my name is linked to it while all these

other businesses have been with them for about two years. it is a new brand of products associated with me. francine: when you look at the ipo's and units, do you ever feel like it is high risk? mohamed: mainly to unlock value we have investors who have put in their money with us to get rewarded. like being under pressure, i know you are out there in the public eyes under pressure to perform. mainly, value creation is the business we are in. francine: what shareholders understand you do more, it almost focuses mind of managers more? mohamed: that is one. many of our units are under the mother umbrella. they are not fairly valued. we put them on the side and that separate entities from you create better value that way and cash out. francine: are you looking at ideal -- ipoing any other units?

mohamed: we have india, our ,ospitality business, turkey another business in saudi arabia. the reality is you can take all of these businesses public at the right time. within the coming three years, we will probably have india going public. hospitality, as well going separately. francine: how much bigger will you be? i hope to speak to you before but if i speak to you in five years. how much will your holdings be worth? mohamed: we should be double in value. 25%hould have grown 20% to on an annual basis. hopefully my boards put that as a focus. i think we are capable of doing that. we just have to focus and make sure we have the right people. we do this day and night.

that is how we do business. francine: expositions or organic growth? mohamed: i would say organic growth. we haven't done much acquisitions. i am expecting we do more in the coming two years. francine: coming up next, going from bricks and mortar to retail. the push into e-commerce and how his company could become the amazon of the middle east. ♪

♪ francine: mohamed alabbar is not only a titan of property, he is betting on e-commerce. his startup launches operations -- launched operations last year. it is described as an e-commerce platform, and is looking to take over 50% of the growing market -- 15% of the growing market.

one of the biggest growers is saudi arabia's investment fund, which put out five hundred million dollars. he is not competing against amazon, he is also in the luxuries you he will offer a premium retail service to the middle east. , do you everar feel there is a conflict? malls, but are trying to sell on e-commerce platforms? mohamed: i don't think it is a conflict or not, but whether you are relevant. saudi arabia is relevant. the economy is becoming so digital. not -- if you are not acting to do something about it, there is risk of your business being in huge danger in the coming 24 months. francine: how do you stay relevantfrancine:?

-- francine: how do you stay relevant? mohamed: i need to talk to my kids all the time. what type of world is this? all about i think this from real estate, retail, hospitality, the digital seen is changing. when you talk about e-commerce, it is moving your business to the digital scene. the economy is moving that way, from health care, education, retail. we just want to be relative -- relevant. at the end of the day there should be a collaboration or connection between the real world and physical world. can we reprise to find a solution and work together? francine: how much of your cells will be done on your e-commerce

platform in five or 10 years? for the middle east, are you set behind in selling? is the potential bigger here in europe or the u.s.? mohamed: when i look at the middle east, e-commerce is tinyen 1.5% to 2%, compared to the rest of the world. there is room for all of us to grow. i think it will grow much faster than the rest of the world. it will get into the timbers and fast. -- 10% to 15% quite , they it to our society are a native organization that looks after the sector and participates and learns and serve. francine: what will become? are you nervous you are going head to head with the most successful retailer of all times, amazon? mohamed: it will be an

ecosystem. am i nervous? of course i am nervous. i am nervous for everything. in my real estate business i am nervous, competition is severe. markets are open, anybody can come in. more people are going to come to the region. i think it is our duty to participate in the scene. we are a bit tribal, which means i am from this society, i have a duty. be aggressive, achieve numbers and success. that is a duty that i feel responsible for. opportunity is good for the consumer ins the region, rather than one player coming in and controlling the like of our customers. it is fair to have competition and let the customer win at the end of the day.

francine: how will you go against amazon. is it a price war? how do you see the fault line? mohamed: we are working with local retailers as their partners. how other international players do it, it is sourcing overseas, or working in some other matters. we differ, our partners are local retailers. maybe our margins will be smaller, but that is ok. we rather win on the long-term. will there be a price war? there will be, customers are winning. everybody is 20% off, 15-10% cheaper. i am happy people in my region don't have to buy a meal for the expensiveis 10% more when there was one monopoly growing human life. this is good for all of us. the world is open, so much new

technologies are being provided to everyone that wants to go into this scene. are you planning long-term? do you have good people with you? francine: is it the service or product? how does the middle east shop? what is selling at the moment, what will sell in 5-10 years? >> when you look at the e-commerce scene, it is an different from what is going on in the world. people want delivery, quality. francine: will they pay for delivery? mohamed: for the time being we are subsidizing delivery. people are just learning it. that's what we do, we give it to you first, then it takes margin, may be controlled market. quality,nt it all, value, consistence, delivery time that is fast, and a product they want with changes from one

month to another. if we have to provide that and get ready to provide the new thing. francine: how important is soket share at the beginning people get used to your platform and not amazon? mohamed: market share is important. you have to get aggressive, and probably provide the best service ever. you will be cutting prices. it is a live competition. the good thing is the market is big enough. two players can come in. imagine if you do business in the u k and there is one operator. how fair is that? francine: isn't there amazon here? mohamed: there are many other players in the u.k., i prefer more than one fair in the market. in the middle east, there will be more than one, we will be major players. francine: we talked the leadership skills it takes to create both the largest and tallest building in the world.

more with mohamed alabbar, next. ♪

♪ francine: amar mark properties has grown more than threefold and expanded in the middle east and north africa, despite political instability. what kind of leadership does it take to shepherd a global company through turbulent times? mohamed alabbar, the chairman and founder, is here.

what kind of leader are you? we were talking about anduraging your leaders portfolio managers to be aggressive. do they always need to be on their toes? mohamed: they have to be relevant, number one. changes take place in the world. we also have to believe in the reset. we are upgrading everyone month because there is so much happening. do we really act? we have to be relevant, we have to act, we have to have discipline, we have to believe in the best people, we have to take care of society. these are the elements i depend on to manage my business. francine: what does it mean being relevant? in traditional times, you can ask a customer what they want, now the change of pace is so fast. mohamed: are you watching social media what is going on with your customer?

no way to search in 30 days. how alert are you? how alert are you about your customer feels, what's going on in the industry, politics, management,tube's how fast can you go? are you awake? francine: what do you need to be awake for more? clients, politics, how your business interest are going? mohamed: my people,, the society, politics, what might happen to interest rates. you almost have to have all the construction risk in my business. you always have to be alert of all this. you have to make sure that you share with them this environment and are they fit in this environment. francine: what do you see your role?

are you putting the fire under your manager's feet to keep them going, or do you micromanage? mohamed: i don't think i micromanage, but there are situations where i have to. things should be able to go down if we want to. i came from my mom's kitchen, we were all 15 kids living in one room. i know how to do that. and be theback chairman of the organization. if there is need to move in, i can comfortably. -- reasonably, good qualified people with me. i am the guy who does the multi-performance reviews, who pushes the limits. i want people to work hard. we as human beings, our productivity is low. francine: you spend a lot of time in property, that was the

first company. what excites you the most in all of the others? hospitality, retail, e-commerce? mohamed: e-commerce excites me because when i look at how the digital world is changing our lives, i come back to my real estate business and say maybe this office is not required anymore. also if you look at the digital work,nd see how fast they or the process they use, or the age of people, the younger generation are running the world and are doing it well. so much learning in the digital side of e-commerce. in a privateent equity firm that specializes in digital technology in the middle ventures,almost 18

that is amazing learning about what is going down in the middle east and the industries to come. francine: do you focus on diversities for your company? mohamed: yes, that is important. we don't even have to do it anymore. francine: do you have metrics? mohamed: yes, we have metrics. do you think it will increase? will you see more female workers? mohamed: the female workers are taking charge. organizations have to have more of that. look at our government. the highest percentage of senior people in government anywhere in the world. francine: mohamed alabbar thank you so much for joining us. thank you. ♪

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