♪ emily: i'm emily chang, this is the "best of bloomberg technology," where we bring you all of our top interviews from the week. apple rolls out software upgrades from the iphone at the developers conference, and fires a shot across the bow at facebook. we bring you highlights and reactions. plus, microsoft returns to their developer roots with a $7.5 billion purchase of github but

not all developers are happy. we speak with the microsoft ceo. a new scandal brewing at facebook after the company raled it shared user data with four chinese companies. we will discuss the implications of this disclosure and get the reaction in washington with congressman greg walden of oregon. first to our top story. this week, apple held its annual worldwide developer conference in san jose, where tim cook welcomed developers from around the world. >> i could not be happier to announce we now have over 20 million apple developers around the world. that is more than ever before. emily: while no new gadgets were announced, apple is giving the software that runs iphones and ipads a much-needed overhaul. software engineering head craig federighi announced i.o.s. 12. with improvements to the

operating system performance and operability, this coming in addition to enhanced augmented reality apps and new tools to monitor and moderate tech addiction. the overall focus, improving speed, efficiency and making us even more connected to our devices and those devices more connected to each other. we were joined by our bloomberg tech senior editor in san francisco, who cover all things apple and was at the conference. >> what stands out the most to me is this ios merger we first wrote about. since we wrote about it, there was a lot of criticism for that story, saying it was a true, but that is what happens. this would allow you to run ios applications on mac computers and vice versa. it is a significant sea-change for how apps work, and they are more important to apple than ever before. it is a core part of the service business, which the company says is its most important and fasting growing segment of 50 billion per year.

billion per year by 2021. emily: a little i told you so there. he also talked about how the focus is improving performance, after years of complaints that sometimes software just does not work. >> for ios 12, we are doubling down on performance. [applause] >> we are working top to bottom, making improvements to make your device faster and more responsive. emily: it is interesting he is saying "we aren't going to give you a dramatically different experience, just make it better." >> to be clear, they count performance improvements every year. the president makes more news in his early morning tweets than apple made in their whole announcement. emily: right, no surprises. >> last year, they introduced the home pod and did not even launch it in 2017. this conference was for

developers, they talked about apps combining that was the most monumental news. the speed performance is important for apple because they control the chips, software, and hardware. emily: and now they are making their own chips. >> right, and their users now get their own apps so they can count things like that. they did make a point of saying even iphone users with older models will see performance improve, obviously a reaction to the dust-up earlier in the year. where they were accused of slowing down phones. emily: we also got a reaction to accusations that apple is not doing enough to prevent tech addiction. take a listen to what they had to say about that. >> we know there are people who would like a little extra help in managing their use of apps, so for them, we have created limits.

you might see an app where you want to send less time, will you -- less time, and you can set your own limits. emily: the irony was rich year, -- the irony was rich this year because the same time, they are giving us these tools to monitor how much time we spend, they are also working on things like group facetime that will only make us more addicted to our phones, correct? >> absolutely right. on the surface, it is quite ironic to give tools that, over time, would inspire people to use their phones less, which in turn would make less money for apple. to be honest, nobody is going to stop buying iphones, using their phones. it will become a competitive advantage, i think they have the

best implementation so far, and everybody will have them. we might have a case of consumer saying i want to buy the best phone that does the best job of limiting that, and that is what apple is trying to do with this ios update. emily: that was our bloomberg tech senior editor brad stone. we also caught up with thrive ceo to talk about the tech giants first to curb tech addiction. >> these features that have like a block notification, sync them with calendar, geolocation, and give us clear visibility into how much time we are spending with different apps, games, etc., and these features are being integrated seamlessly. you know how hard it is to

change behavior, and what is so exciting about this announcement today is that because they are so seamless, it is going to be much easier to use that. we know we all need to set boundaries in our relationship with technology, but we are all having a hard time doing that because we are becoming increasingly addicted. even in this convention center, with 5600 developers from 77 countries, when craig announced these changes, there was applause from the developers at the very moment when he talked about being able to set limits, to decide how much time you spend. these are people making a living from apps, so it's shows how far the culture has changed. emily: the irony is rich, at the same time, apple is releasing features that make the technology even more addictive.

like memojis and group facetime. i mean, shouldn't we just be turning off our phones? is it on the company, or is it up to us? >> ultimately, it is up to us. but with the knowledge about how much time we are spending is good. a lot of people don't even recognize how much time they are spending on different social media, games, etc. apple announced very important parental controls, so with one touch, you can limit how much time your child is spending on certain apps. you can put down time on their phone, so when they go to sleep, they cannot access apps and social media. it is much deeper in this very important area.

we know how difficult it has been for parents to navigate their children's relationship with technology, and we know there is an increased in mental health problems amongst teenagers, anxiety. so this is really the moment when we need to respond to what is happening. emily: my conversation with arianna huffington, thrive global ceo from the apple worldwide developer conference. the u.s. has reached an agreement with zte, the chinese filmmaker, that would have been shut down for using u.s. suppliers. they will pay a billion dollar fine and put another $400 million into suspended penalty money in escrow. plus, a u.s. compliance team will monitor the company. penalized forally breaking a sanction agreement. coming up, microsoft growing back to the roots by buying github. our conversation with microsoft ceo, next. if you like bloomberg news, check us out on the radio. you can listen on the bloomberg radio app, bloomberg.com, and sirius xm. this is bloomberg. ♪

♪ emily: the dutch payment processing firm is heading towards one of the biggest european ipos in years. shareholders plan to raise $1.1 billion, valuing it between $7.1 billion and $8 billion. ebay had previously been a partner of audience rival paypal. microsoft announced they will purchase the programming site github. $7.5eal, valued at billion, helps microsoft which

is increasingly relying on open source software to add programming tools. i spoke with the ceo and asked what github adds to microsoft now and in the long run. satya: if you think what's happening in the world around us, computing is in everything. it's impacting our daily lives and economy from precision agriculture to precision medicine or personalized education, personalized banking and is driven by software and every company is becoming digital and that world is being built by developers. in fact, there's a linkedin stat that shows that companiest in nontech like retail, energy, is growing double digits. 25% higher growth rate there than even in the tech companies. that shows we are in the very early innings of what is going to be a set of tools and staff services that are required to empower every developer out there. so that's the real strategic rationale. if you think about microsoft, we've always been a developer first company. that's how we got started with the developer tools.

now we're all-in on open source. and so with that really becoming together, with microsoft then github, we can contribute a lot and stay true to the original ethos of github and that's how we'll operatg forward which is being developer first. emily: github has had issues finding a way to grow revenue significantly, turning a profit. they raised $2 billion just a few years ago. what is microsoft going to do differently to justify this $7.5 billion price tag? satya: you know, we feel very, very good about the growth rates github has. when it first started whether, you are a hobbyist, a student, or a small startup or a person working in a large company, to be able to use github as a free service and then they have done a good job having a premium model going from that free service to paid versions of it for organizational use. we think we can scale that by

first staying true to building that service up and making sure it's an open platform for all tools, all clouds, all platform targets as well. so we think we can bring a lot in terms of scale and reach to additional customers and additional channels but we feel very bullish about what we can do for developers just on organically growing github. emily: there has been some consternation in the developer community about this acquisition and i'm sure you've seen some of this. some critics out there saying this is a sad end to github's independence, and the list of reasons why is endless. how do you reassure them and bring them along? satya: it's a very critical element to this. we are very committed to keeping that developer-first ethos of github going forward and that's why we have really, you know, between chris, who is the c.e.o. of github and me we decided to run this company independently, even postclose. operate it as an open platform and matt friedman who came to us

has a lot of open source credentials. he will be the new maintainer if you will, of github and will stay true to what github community really demands. we have to earn the trust, no question about that. our actions from the recent past should help assure every open source developer of what microsoft intends. of course, they should measure us by what we do going forward and hold us accountable. emily: speaking of trust, there are new revelations today about data facebook shared with its device partners.

you know, these ensuing controversies could have an impact on microsoft. how concerned are you about increasing tech regulation? satya: i mean, overall, i think each company is different here in terms of what their core products are and core business models are. in our case, our entire business model is all about being custodians of data and providing services to both consumers and organizational customers. and trust is everything. in other words, we have to secure the data and use the data to benefit our customers because that's really our business model.

without it there is no microsoft and no microsoft products. so to me, making sure that we live up to the high standards and expectations of our customers as well as the regulations that are already in place. take gdpr. in fact, we are taking the core tenants of gdpr and making it true for consumers and customers all over the world with our services. that's the approach we are going to take going forward. emily: you made big buys, including linkedin. i was speaking with your chairman, who said he was more supportive of big buys that are as successful as linkedin. should we be looking for you to make more big acquisitions like this? netflix, there's perennial speculation about microsoft's interest there given it's the only big tech giant without a huge foot hold in the streaming space. satya: our first focus is organic growth and investments. we are big spenders in r&d, and that is sort of the core. we are always going to look for secular growth markets whether it's mindcraft or linkedin or now github. we look for things where we can grow and going forward will be expansive. we need to be able to contribute something unique and that's something very important to me. i don't want to get into

businesses where microsoft can't contribute and execute superwell with those customers and we need to be able to operate them. emily: my conversation earlier with microsoft c.e.o. satya nadella. coming up, elon musk gave an upbeat outlook for tesla, but did investors buy it? and a reminder, all episodes of bloomberg technology are livestreaming on twitter. this is bloomberg. ♪

♪ emily: spacex has marked their 11th mission of the year. the falcon nine rocket carried a satellite for a long time customer on monday. they are targeting roughly 30 missions total, up from a record 18 in 2017. their valuation has climbed to $25 billion, putting it on course to become the third most valuable venture backed startup in the united states. in the meantime, tesla held its annual shareholder meeting and the company faced a slew of issues from production delays to

the capricious behavior of founder and ceo elon musk. we dug into another point of contention, tesla's board and who is on it. tesla's annual shareholder meeting this year is a big one. first off, mounting pressure to shake up the board. an investment group came first, opposing the reelection of three directors. a private equity investor, elon's brother, and the ceo of 21st century fox. these three directors are up for reelection, as tesla's nine-member board shows staggered terms. the largest proxy advisory firm followed suit, urging investors to vote against murdoch and and pushed a separate

proposal to split the role of chairman and chief executive officer. then, steve, who has been off the board for six months, an unusually long time for the director of a public company to be in limbo. he just parted ways with his own capital firm in november after allegations of misconduct. so why all the pressure on the board? two words, production delays. tesla has struggled to mass manufacture their model three and stock has suffered. iss is also concerned that valor capital management corp. provided consulting services to tesla, for which it was reimbursed over $34,000, a potential conflict of interest. tesla's board has long drawn flak for being comprised of elon confidantes.t in the regulatory filing, vouching for the company directors, tesla stressed their mission to accelerate the

transition to sustainable energy quote requires a board willing to commit to long-term goals. musk himself has said producing the model three would take tesla through production hell. still, shares are up over the years, and got a boost after a fix helped the model three win a coveted recommendation. emily: those were some of the key issues on the agenda. in the end, tesla shareholders sided with the company's board, rejecting proposals to split musk's roles and reelecting those three directors. ceo elon musk also gave an optimistic outlook, saying he expects to hit the next goal for model threeal sedan by the end of the month. >> the biggest constraint is general assembly.

i think we can get to 5000 a week with the two general assembly lines, but with the third one, i am highly confident we can exceed 5000 vehicles per week. emily: we spoke with an analyst who holds tesla stock and max chapman in new york. >> the stock opened the morning after the meeting really strongly, and i think that is what investors are reacting to. for the last few months, it has been all about how many of these model 3's can they get out the door. the demand is there. it is just a question of is tesla able to get through this quote unquote "production hell." look at this to chart in my library. musk says they can get to 5000 cars per week. but production goals have been pushed back and pushed back. do you believe him this time? >> i'm optimistic. i think elon musk is capable of great things. he is literally capable of rocket science. even if he were to miss the goal by a week or two, even a month, we are long-term investors. we have high confidence in tesla. it is one of the top positions in a few of our funds. we are looking to the long-term here.

it goes past the production numbers. we think this is an autonomous electric vehicle story. that's the largest opportunity ahead, we think it is a $10 trillion market globally. we are excited that musk has realized that opportunity. it seems like he is on track to get there. emily: in the meantime, tesla is turning its attention to expanding its manufacturing capacity, talking about opening another plant, which will produce cars, battery packs, and power trains in shanghai. take a listen to tesla's leader of worldwide sales. >> we are incredibly excited to build our first tesla factory outside of the u.s. in china, specifically in shanghai. we have been holding discussions with various governments in china, really great discussions, great partners. we really look forward to

working with them in the years to come. emily: max, are there any concerns that tesla is moving itsd too quickly with global operations given that it cannout move fast enough at home? >> it depends on your point of view. when you talk about the tesla optimists, what they are looking at is this future story. for the future story, china is huge. because china has this enormous market, even today. people don't realize this, but many of the best-selling electric cars are being sold in china. the country just changed the ownership rules for factories, allowing tesla to open this factory without doing a joint venture. there's a lot of opportunity there. emily: coming up, facebook's latest data controversy. we get the latest view from greg walden. plus, a former apple and google exec tony fidel joins to discuss apples moves to curve tech addiction. and if he thinks other tech giants will follow, too. this is bloomberg.

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♪ emily: welcome back to the best of bloomberg technology. i am emily chang. another day, another round of outrage over facebook's handling of user data. except, it was not over a firm with connections to president trump, it is with four chinese consumer device makers. the companies in question include huawei. lenovo. huawei was one of the few companies being barred from selling to u.s. armed forces. facebook is in a spotlight, addressing concerns that they failed to be transparent about how they are handling user data. our reporter joined us with more. >> it adds a lot of fuel to the fire, but i want to be clear that they have said that no data was ever stored on huawei servers. the problem is that we do not trust facebook anymore, after all the revelations and the

apologies of the last few years. lawmakers are not taking that as a clear response, they want to know why mark zuckerberg did not mention this when he had 10 hours of congressional testimony and was talking about third-party relationships. why not bring up these relationships, too? so there are a lot of angry people on the hill today about facebook. emily: senator warren saying we need answers, the whole story now, senator marco rubio asked why they didn't reveal this deal months ago, and do not compare this to other deals. what do we know about the nature of this data? >> basically, what facebook was allowing these device makers to do is build facebook app experiences into their phones. these are partnerships from before the app store even existed on these phones, and some people are still using these devices that have these old versions of facebook apps. so they have not unwound these partnerships. facebook said in april that they were planning to, remember they did this big review of all of their relationships to find

privacy holes, and they themselves noted that this was one potential harmful relationship. they said that in april, that the blog was full of jargon that was difficult for a regular user to understand, that this is your information flowing through a device in a way you did not expect. emily: i want to go back to the memo that a facebook executive sent to the company, where he mentions china and talks about the lengths facebook will go to achieve growth. in 2016, he said that is why all the work we do in growth is justified, all of the questionable contact importing practices, the subtle language, that helps people stay searchable, the work we do to bring more communication in, the work we will likely have to do in china someday, all of it. it certainly is not a good look. >> it is a terrible look. but huawei phones are used all over the world, including the united states. right? so, facebook is arguing that they need to have their apps on one of the most important phone manufacturers around the world. that is how they are framing this, that other companies like google and twitter have their

these phones, too. it has yet to be seen if there is any harm that we have not seen in the report. emily: we then turned to the view from washington and spoke with congressman greg walden, he represents oregon's second congressional district and is the chair of the house energy and commerce committee, which questioned mark zuckerberg in april. >> it's about communication between silicon valley and trust with washington, d.c., and lawmakers, and communication between silicon valley and washington, d.c., and lawmakers and silicon valley and trust and with their users. you have to have clarity in the conversation. you have to have full disclosure in the conversation, whether that is at a witness table before congress or in agreement with your customers. that is why users are frustrated and why members of congress as their representatives are frustrated. we have a lot more work to do here. emily: do you think mark zuckerberg was truthful in his testimony?

was he misleading? greg: i don't know about either of those things. i think he was truthful. there was obviously more they found out along the way, some they may have nuanced. i don't know, but in situations like this, you are much better to get it out on the table early on and especially when you're dealing with congress. we are try to figure out what happened, where did it happen, with whom did it happen, and what kind of exposure did user'' data have and to whom, and what control should they have over it? that's what gets back to this trust and communication issue that is so important, whether it is with us in congress or with consumers and users. emily: other lawmakers are incensed. senator mark warner tweeting, "we need answers from facebook, the whole story now, not six months from now." senator rubio saying, "why didn't facebook just reveal this deal months ago?" do not compare this to other companies.

korean government way not use this the samsung does. what is more concerning about the fact that these are chinese telecom companies that are already under scrutiny by the u.s. government? greg: i think that's the heart of the matter here, it's twofold. one is the alleged past practices or current practices of some of these companies is troubling. that's why there are these discussions in national security settings. beyond that, why wouldn't you tell us? it's a pretty big question, but a pretty easy question. why wouldn't you fully disclose? you should, they should have. this gets back to why i think silicon valley would be well served by ceo's, other than when they are in a crisis situation like facebook is now, to come and share with us in congress what their strategies are, what their agreements are, what their recommendations are. that's why i've invited them to do that before my committee, and so far we don't have any takers voluntarily, but we benefit from their presence.

emily: are you going to demand that mark zuckerberg come back? greg: first of all, we will follow-up on our demand that he answer the questions we have submitted. for the record, there are some 3000 questions that came from congress to facebook, so i realize they have to sort through all that and give us a honest and full disclosure and communication back. clearly, with each one of these revelations, it starts a whole other cycle of what did you know and when did you know it and did you know it in time to have disclosed it, but didn't? that's not good for facebook. facebook is a great american company. it's a great innovator. like these other companies are. but they have gotten to a place where they are under intense scrutiny now, and they have to get it right and they have to be fully transparent and improve their communications and their disclosures. that's how you maintain trust. emily: a facebook spokesperson

said the relationships didn't need to be disclosed because they were already public, announced by huawei at least twice in 2011. facebook mentioned huawei as one of its partners in a 2012 blog post, and said other companies had similar arrangements. what's your response? greg: sounds like it was written by a technical lawyer. i don't know that we were going back and looking at every blog post ever posted. this gets to the point about trust and communication, whether it is a relationship in your family or with congress. you have to realize and understand what's fair and what is fully disclosing. we are going to go back, we are looking at questions that our members asked and the answers we were given in much greater scrutiny of the detail, because if we are going to lawyer this up, then things get pretty technical pretty quickly, and that's not good for facebook or other companies. but if that's what we have to do, i guess that's the path we have to go down. emily: you have been pushing

other silicon valley ceo's to testify. you recently met with twitter ceo jack dorsey. are you concerned that other tech companies like twitter, google, have similar relationships with the chinese government or chinese companies in a market they have been trying to court for a very long time? greg: let's face it, we don't know the answer to that fully. do we? clearly, when we had mr. zuckerberg for the committee for five hours, this was not disclosed. they felt they had disclosed it in the past. we don't know. we should know. you know, this is where companies would benefit from coming before our committee voluntarily and sharing and answering questions. the american people have a right to know more than some legalese in a disclosure agreement that, frankly, nobody reads or understands. and you can't edit it anyway. they are just ignored. you hit click and agree and off you go. who knows what is behind it? that is what really troubles consumers. they are not sure they can trust now some of these agreements and

how their data is used or not and with whom or not and what has been scraped or not. and i think they are saying in this information age, something needs to change here. my preference is that the tech companies would realize this and come to terms with it on their own. otherwise, they're going to end up in a regulatory scheme that may not be what's good for them or, frankly, the country. frequently, congress tends to overreact, and we don't need to do that if we can get the answers and trust in those answers and improve that communication. again, the invitation is wide open for the ceo's to come, and i hope they will, because different companies manage this differently. they ought to make their case before the representatives of the people, much like they do at conferences all around the world. emily: i want to ask you about zte. if the trump administration does do this deal to save zte, are the national security risks that the u.s. government has

associated with the company, are they still valid? is zte as much of a national security risk as it once was? greg: you know, i have gotten more into this discussion with the administration as late as last night, because i was concerned and have been about zte and these other companies or any foreign company and their role in the u.s. and what they do and how they do it. based on what i have learned, i'm a little more at ease that they would put in place requirements and audits and things that would make sure independently of what these devices do or do not do. if that's the case, it fixes it a bit, but i think we have to be on guard. we know the kind of cyber attacks our country faces from bad actors all around the world, whether it is china or north korea or iran or you name it. we have to be vigilant. they are playing for keeps in these other countries. often this is state-sponsored.

we have to understand the repercussions for national security, intellectual property theft. i mean, it is just out of control. emily: coming up, apple moves to help curb tech addiction. we will hear from a tech leader who has been championing this cause. later this hour, our usive interview with the match ceo and how the company is responding to facebook's push to launch their own dating service. this is bloomberg. ♪

♪ emily: fox has gotten approval in the u.k. for their takeover bid of sky media. they're billion dollars acquisition can go through, provided it sells off sky's news division and could pave the way for fox to increase their bid and keep rival comcast at bay. rupert murdoch says he plans to sell sky to disney, which comcast is also trying to secure.

apple has rolled out a new set of tools to monitor screen time. the men who helped start this revolution has been speaking about about the nature of tech addiction. tony fidel, a former executive, is now a principal at future shape. joined caroline hyde to weigh in. >> we had tim cook going on record, saying he was very surprised when he got the tools and how much he was using the thought.ore than he so it is no longer an open secret. we are talking about it and moving ahead with these new tools, such as screen time from apple. i think it is a great first step, but there is a lot more we can and should do, because this is a problem that won't go away.

caroline: what further steps can be taken? >> well, interestingly, the data they are going to be telling you about how much you are using the devices, is really just about your iphone and ipad together, which is great. but it is not actually going into your time on a computer. if you look at it, most adults and older kids, they are spending 30% or 50%, or even more time, on a computer. yoru have only one part of life being represented, along with your connected tv or watch, all of those things need to be put into this data package to see how much you are really using devices, not just the ones in your pocket. caroline: what about going a cross-platform, how do you see that working out? many people don't have just one product, they might have an android or a different format. >> that is an interesting question and something we will have to grapple with. if you look at it for the most

part, most people are android platform or apple platform, what have you. right there, we can fix that. there are 2 billion users we can get going, but you are right, we need to address that. that will be more difficult, because it requires the two companies working together. but hopefully, that might happen over time. >> in many parts, this is your advice. you said you have been having conversations about these concerns of yours. did they action what you advised, are you still having these conversations, did you speak to tim cook? >> over email i did, but i also spoke to the other people who i have known for years. i don't know if it was based on my advice or what they were working on, but it was really great to see these kinds of steps being taken. again, i think we need to go further, and that means these new tools need to be available to third parties.

so's for control, and data third parties can create specific solutions for different types of people with different needs. apple cannot make these kind of specific differences in the platform, but that is why they have the app store, to allow third parties to customize things. you can think of digital weight watchers, or being able to combine your physical activity with digital activity. apple is not providing that today, and maybe they don't need to, but they should allow third parties access, so we may have a more robust solution for different needs. caroline: talk about other third parties. there seems to have been tension brewing between facebook and apple. we saw a demo of facebook.com being blocked or some of the cookies within the apple new

products. how do you see that falling out? >> if you look at it, there is a set of companies who are in a position to really enable security and privacy of your data and devices. those are companies like apple. right? people arek, some saying they are exploiting that and not being as good to their customers or users as they should be. so there is a war of are you serving your user or advertiser customer? i think apple is taking the high road, saying it is about security and privacy, and i think they are absolutely right. we can see what facebook is doing in the press about apologizing and trying to fix things, and i think they have a long way to go. but the industry in general, not just facebook, has a long way to go. we are waking up and are no

longer letting it be. emily: that was former apple and google executive speaking with bloomberg's caroline hyde. still up, match's ceo joins us, and what she thinks about facebook trying to get in on online dating. this is bloomberg. ♪

♪ emily: last month, facebook announced they would be rolling out a new dating feature, a fairly bold move as the social network tries to win back public trust about how they collect and use customer data. >> it will be in the facebook app, totally optional. it's opt-in. if you want, you can make a dating profile. i know a lot of you will have questions, so i want to be clear that we have designed this with privacy and safety in mind from

the beginning. your friends are going to see your profile, you are only going to be suggested people who are not your friends who have opted into dating. who fit your preferences. emily: match group owns the dating apps tinder, okcupid, plenty of fish, amongst others. shares fell 10% on the news, the most since 2016, but the company says they are not worried. according to data, millennials are using tinder more than any other dating app. mandy ginsburg, the ceo, joining us for an exclusive interview. mandy: we haveen in the business for 20 plus years, and our philosophy is if we can deliver great products and what people are looking for to connect and meets, we should be a market leader. but i do think, for our biggest growth engine, tinder, i think there are two facts. one, i do not know if twentysomethings are going to go to facebook to date, and number two, we have seen that people do want to separate their dating

life from facebook. emily: you put out a pretty snarky statement when facebook announced this, and i know you have been an important developer for them and actually worked on dating features with facebook in the past. do you feel betrayed? is there any bad blood there? mandy: no. we work with facebook all the time. i don't think it is that surprising. we see in our data because we survey, every quarter, thousands of single people and see that people meet and connect on facebook all the time. it is just more implicit. now they are launching something more explicit. so, we'll see what they do. emily: facebook is 2 billion people, even though they have all these problems, 2 billion people seem to be using it. that is a lot of data on a lot of people that could be put to helping match people up. doesn't the potential scale concern you? mandy: it is a bit of a double-edged sword.

what we have found is that we have really grown through product innovation, chipping away of the stigma year after year. there are still lots of people resisting the category. if we have the ability for older users to say facebook is doing it, maybe it will open up more people and getting them to try dating apps. we can see that people use 3-4 dating apps a time. it is not a one-size-fits-all industry, for sure. emily: let me ask you a bigger philosophical question. do you think online dating good for society? it seems like it would be hard with swiping left and right, and being a millennial right now would be kind of stressful. mandy: really, before tinder, people in their 20's if they weren't on dating apps, they would meet at bars and restaurants. i think what tinder has done is open people to more possibilities.

emily: can it make dating harder or worse? mandy: at the end of the day, you still have to meet for a beer or coffee and see if there is chemistry. that does not change. emily: but now you know you have 30 other people in your pocket. mandy: well, if you get divorced near 45 and are working on the time, how are you going to meet? i think it has created an opportunity for people to meet people that they literally never would have met otherwise. we mentioned are 50 plus app, where are you going to meet people? it is hard with your social circle. my goal is opening up those opportunities for every age group. emily: people view online dating as directly correlated to the level of success they have. some people have said i have been on match for 10 years and it has not changed. where is the innovation going to come from?

mandy: we are constantly innovating on all of our products. if you look at what you have seen in the last three quarters, we have launched location on match, which is missed connections where you can see crossed paths on tinder. we are launching video units, so you can get a better sense of who people are. we feel like on all of our products, you have to innovate. ultimately, the holy grail is to figure out how you predict if you have chemistry when you meet face-to-face, and all of the innovation is about getting people a better sense of it and is someone going to be interesting to them. emily: that was match ceo mandy ginsberg. that does it for this edition of best of bloomberg technology. next week, tune in for our coverage of software's biggest day, the annual e3 conference. we will speak with executives from nintendo and microsoft.

tune in each day, 5:00 p.m. in new york. remember, all episodes of bloomberg tech are live streaming on twitter. check us out. that is all for now. this is bloomberg. ♪

taylor: welcome to "bloomberg businessweek." i am taylor riggs. jason: i am jason kelly. we are at bloomberg headquarters in new york. taylor: one of our favorite stories, justin trudeau. we spoke about how he is navigating negotiations with president donald trump. jason: trade on the forefront, we also go global with one of the most listened to voices on business and economics mohamed el-erian, and he tells us what to be worried about and what not