tv Bloomberg Technology Bloomberg July 11, 2018 11:00pm-12:00am EDT
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♪ emily: this is "bloomberg technology." coming up in the next beijing hour, called president trump's decision to slap tariffs on another $200 billion worth of goods, "totally unacceptable." we will discuss the tech fallout for the ongoing traded standoff. plus, lightspeed venture partners are now launching a new fund with $1.8 billion to put to work.
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we will speak to lightspeed's jeremy lu. and our conversation with pandora ceo robert sledge. we will talk about its partnership with snap and how the streaming service is fighting off the likes of spotify and apple. but first, to our top story. the white house is threatening to imposing new 10% tariffs on $200 billion worth of chinese made products. the list this time includes tech goods like televisions and electric car batteries. one big-ticket item missing this round is smartphones made by u.s. companies like apple but are assembled in china. while your future iphone may be spared for now, consumer tech may see price hikes. here to tell us more is our bloomberg tech reporter. the list has gone from a dozen to a thousand products. which products are we talking about? >> from a consumer tech perspective, we have to note it does not appear that apple products like the iphone, apple
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watch, and others are affected. emily: why? >> one of the biggest points is that apple is a california company based in the united states. donald trump and tim cook, they have talked about this many times. cook said he said he does not believe the tariffs are the solution to the problem that the use and ministration is saying is out there. there are other facets to it. they are manufactured in china, designed in the u.s., and apple sells them all over the world. it is unclear what hit the tariffs will cause. emily: what about the components that go into iphones and ipads? >> if you look at the components on the list of tariffs, it is not a big amount of parts in the iphones. they are increasingly made of stainless steel, different metals, but some steel and aluminum's, it is unclear what percentage of the phones are impacted or if there will be a price on the iphone. could they switch to other components if necessary? would they do this just for
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phones sold in the u.s. and china? different things. but, tesla stock is down because cobalt battery technology is on today's list. that is the core of the batteries that power electric vehicles. emily: i have a chart in my library that things from china may be getting more expensive. what will happen? >> that is interesting, i don't think it is a big deal because there are very few high-end china-based manufacturers that sell their tv's in the united states. many sold in the united states are made by sony, samsung. those are companies that are not necessarily affected by the tariffs. emily: what are the impacts on consumers here? what should we be worried about? >> cobalt batteries, as we see more electric cars happening. outside of the u.s., with the focus on the retaliatory tariffs. what is china going to do about this? that is where apple can be
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affected. about 20% of the sales across 2017 were in china. if china slaps growing tariffs on the u.s. for selling iphones in china, that could be bad for apple in the region. apple cannot get away from not being a company affected by u.s. tariffs and not be an affected by china's tariffs. they will be affected on one side or another. emily: we saw tesla working towards opening a plant in china. this has been going on for a while, but it goes against trump's direction here. what are other solutions for these companies? >> more solutions are to have a homegrown manufacturing of different components. if you look at apple, building devices in the united states, bringing up metals and other technologies. but that also has an effect on consumers as well. products developed in the united
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states, anything with a made in the usa slap on it are traditionally more excessive because labor cost far higher in the us. emily: president trump has embarked on a european tour with a sequence of high-profile events starting with the nato summit in brussels. let's get to caroline hyde in london with more. it was quite a dramatic day. >> just extraordinary. in some ways, tech was involved because a lot of the arguments seem to come out via twitter, trump's favorite mode of communication. he took to twitter ahead of nato saying the spending was not high enough, complaining about the trade deficits he has in the eu. the tariffs in various he complained about, and yet such an effect that is parked other
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that donaldt is trump says the u.s. will have a better ally than the eu. he also has mike pompeo saying what a wonderful institution nato was on twitter. it is extraordinary. they even have the old secretary of state saying he has never seen anything so strange or counterproductive than what has been going on in terms of the president trump's reaction at nato. notably really hitting aggressively at angela merkel's germany, saying germany is too reliant on russian energy, russian gas. an unprecedented nato meeting. emily: was there any agreement between these allies? >> yet to ask the question, and while we see donald trump calling for greater spending, he wants the other allies to double their defense spending, but there seems to be something they are working towards. it is involving tech. we did get a key announcement from jen stoltenberg say yes we
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have agreed to up our investment in what they call hybrid warfare ensuring they are protected against fiber attacks that interweaves with armies on the ground. they have a new cyber operations center to be announced drawing on member's capabilities. there was some agreement there but an awful lot attention -- of attention. emily: trump is headed to the u.k., what do we expect? >> this will be fascinating. he comes to the united kingdom on thursday. he will be jetting in, going to berlin palace, and that will be a dinner with theresa may, the prime minister of the u.k.. he will then jump in to london where he stays with the u.s. ambassador. i might add they will be protests throughout his
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three-day working visit, because not only will we have protests at the palace, there will be protests in london and he will be doing a military site visit. he will also be visiting the queen and having tea with her. get this, the most fascinating of all, there will be a giant trump baby-balloon flying above westminster. the mayor is allowing it to occur. an amazing set of protests. what is sad is the u.s. ambassador has had to warn those americans living in the u.k. that they should be keeping a low profile during the president's visit. there is going to be tension on the ground. from the queen, he will be going to scotland to visit his key golf resort. emily: caroline hyde in london, we will be following. we will be covering more cyber security issues with the ceo of check point later in the show
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talking about election security. , u.k. regulators may find -- may find facebook thousands of dollars over the cambridge analytica scandal. regulars say the data belonging to is meant the 87 million facebook users and their friends -- regulators say the data belonging to is meant the 87 million facebook users and their friends may have been misused. coming up, we will speak to lightspeed venture partners 's ceo about how the firm will put the work its massive new fund. that is next. if you like bloomberg news, check us out on the bloomberg radio app, bloomberg.com, and on sirius xm in the u.s.. this is bloomberg. ♪
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emily: in the last decade, lightspeed venture partners has backed snap and stichfix, -- others.x, along with it starts the new chapter with new money to put the work securing $1.8 billion in capital and the new fund. joining us to discuss is jeremy liew, partner at lightspeed. all of this new money, how do you find the next snap? jeremy: that is one of the most interesting things is, as consumer technology has really become popular culture, we have seen a lot more of these companies that can become
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multibillion dollar companies based out of the outside the area. yep snap for example based in l.a., you have giphy based in new york, and those are the two places that have hit historically been -- have historically been where popular culture is created. i think we will see more and more companies created in those places. emily: where do you want to be putting this money? crypto? jeremy: we're continuing to invest heavily in crypto. we have been dedicating quite a lot of capital to that. i think it is hard to say that something is overhyped until you see time pass. there are examples where places had the hype get ahead of the
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reality. one is around voice space interfaces. although, i think those will be real opportunities as they get further along. emily: you are less on the show when we talked about snap and spectacle. it was a fun shoot. we both walked around san francisco wearing spectacles, which did not pan out and were overhyped. snapchat is struggling as instagram seems to be unstoppable. do you still think it has the potential to get to one billion users? jeremy: never bet against the team at snap. the level of product insights they have has always been extraordinary. they have been talking about being a camera first company for a long time. now there are more companies coming around to that perspective, i think the advantage of the headstock and thinking will be to their advantage. emily: we continue to see new funds raised, we had index bench ers on the show yesterday, these are massive numbers.
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billions of dollars that these vc funds are raising, but can you put it all to work at this point? too frothy?rket jeremy: companies stay private for longer and longer. that is something i'm sure you talked about at length on the show. as they stay private for longer, they require more access to capital and private markets. all we want to do is make sure we can backup companies all the way through to the ipo's. historically, that has been perhaps seven years, and now looking more like nine or 11 years. as the additional capital is raised, making sure insiders can continue to support the company through the growth has been really important and driving growth. emily: tech ipos, we have seen some successful ones this year. we saw one stumble in in hong kong.
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will we see a slowdown? jeremy: i think we will see more of these companies go out. some companies have announced their intentions to go public. we have seen a lot of liquidity over the last 18 months. whether that has been the snap ipo, or other ipo's, we have -- whether it is getting i think we have had seven or eight multibillion dollar ipo's and expect the trend to continue. emily: aside from new york and l.a., what areas, markets do you think you will find the next big success story? jeremy: focusing on consumer, i think there are a couple of interesting trends. one is, we see increased migration be a consumption from television to new local devices and new tvos players. we spent time thinking about what the analog of every genre,
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every channel in the old television world would be in every channel in the old this new world. a great example is reality tv. reality tv in the old world i would argue, snap stories and instagram stories are that analog in this new world. espn, i would argue twitch is the new analog in this world. the food network, etc., we are working with one companies -- one company, trying to think about what televangelists would look like in a mobile-first video world. there are a lot of exciting opportunities. emily: some are concerned and curious about diversity. what are you doing to continue to try to build a more diverse team within the firm and higher more female partners? jeremy: we have two female investors that are both joining
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the firm in the last two or three years and continue to be focused on having a diverse slate of candidates for future hires that we are planning on making. if you look at the consumer world, where i spend most of my time, about 33% of the companies we founded it over the last five years have had a female founder. that is significantly higher than the industry average. we definitely view that consumer technology being popular culture. popular culture has been historically driven by the interests of young women so it is not surprising that young female entrepreneurs are most likely to understand the interests of young female consumers. that is why i think we have had an index on that front. emily: when you think of women in d.c. banding together to fund more women and get more women hired? jeremy: i think there are a lot of fantastic organizations that
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drive toward a common goal. i think there are terrific examples of that. project include has been doing fantastic work on that front. we are currently hosting a cohort of girls who code for the summer as well as a cohort from project 2040 which is driving the inclusion of people from under represented minorities. all of these organizations are doing something to help with what i think is a worthwhile goal. emily: jeremy liew from lightspeed venture partners, great to have you on the show. good to hear about the work you are doing. coming up, we will watch savior life -- and we look at health wearable technology. this is bloomberg. ♪ emily: fitbit, apple watch come
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and bra companies claim to have the potential to detect cancer. enter a smart watch that continually monitors your heart rate and sends or emergency help. still waiting for fda approval when entering a crowded field, apple announced the new apple watch with greater connectivity. some are already tapping into it for medical analysis. -- to develop medical devices. here is our reporter who covers health care for bloomberg news. ryan, a crowded space, why is this worth the price? >> when you're looking at buying the watch, and apple watch is a device that tracks steps and this effectively has the ability to save your life. it monitors your heart 2/47. if it sees something out of the ordinary, it will ask if you are
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ok and engage dispatch. emily: fda approval, how do you plan to get there? >> we are going through now. the focus has been that we have had 53,000 people come to sign up for the waiting list. we see a few of the products like the smart sought for babies sock for babies come to approval. we feel like we can serve the users, help them while going through fda in tandem. emily: how does this fit into the broader space? >> there has been so much interest in tapping into devices that we wear to monitor the heart. what is interesting is that so far we have seen devices that monitor you continuously to detect conditions like atrial fibrillation. we've talked about devices that could potentially alert when something goes wrong.
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i think the future is all of those things in one device that can monitor people continuously and alert when something goes wrong. we are starting to see those things come about separately in the space. it will be interesting to see them all come together. emily: some companies have struggled like fitbit. why want to go the way of them? >> we don't think we are competing against an apple watch or fitbit. we're competing against lifealert. it is a $6 billion market today. we are targeting a market that is 50 plus, two thirds of people over 50 have heart disease. 2% have a couple watch and 4% have a fitbit. from our perspective it is wide open. the life alert is like a dog color, it brands you as sick, and those devices are 50 to $100. -- it is like a dog collar.
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it can detect whether you have cardiac arrest. those devices are 50 to $100. that is the market we are looking to disrupt. emily: lots of concerns about data and privacy, how do you plan to handle that? >> we used to run the company or we had incredibly large data sets. this model is not to monetize patient information in any capacity. that is part of a low integrity business. haveargest life insurers signed with the company to drive policyholders. this will help them build more accurate models to take on risk for people they would not normally take on. emily: where's the tech going? lots of people are trying to capitalize on it and it sounds great. >> as you mentioned, you're competing against products that make you look sick. the apple watch, the hope was that it does not brand u.s. sick, and your product is bleak looking. i think the struggle will be to
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make sure people use it. it is hard to know what will happen until these devices are in the world world -- in the real world. even in the real world, you come into the doctor's office already sick. i think there is also a question of what happens if you have overdiagnosis. that is a problem. emily: quickly, ryan, cardiac arrest is a really important thing. what are some of the things could a device like this look at? >> we are also seeing life insurers incentivized to pay for the device because the doctors get reimbursed. we are tracking tissue oxidation, blood flowing, we think in the future we could see diabetes and hypertension on the wrist as well. emily: ryan howard, ceo of ibeat, we will keep an eye on you. and kristen, thank you so much for joining us.
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emily: this is a bloomberg technology. i am emily chang. snap made its first big foray by launching snap kit. they linked up with pandora. they are expanding pandora social capabilities. pandora and snap are not the first to do this. earlier it was announced this year that instagram would partner with spotify. we're joined by roger lynch, ceo of pandora.
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in september.dora this is the first time you are joining us. how much business has this driven? roger: it will roll out later today on ios. it is too early to tell. music is fundamentally a social experience. the ability to share it on snap is meaningful. emily: instagram has a host -- close relationship with spotify. is that why you picked snap? roger: we chose snap because they have a younger listener base. they tend to be more engaged with music. it was a big social media platform that had not enabled music sharing and away we thought we could do something unique with. emily: pandora has been going through a lot lately. a lot of executive turnover. how have things changed since
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then? investors were hoping for a buyout. roger: all that happened before i joined. last year it did go through a lot of turnover which led to me joining the company in september. it has doubled down. we closed the sirius xm investment at the time i was joining and we have refocused the company on a few things. we are the largest music streaming service in the u.s. and 70% of revenue comes from advertising. digital audio advertising is the one big digital advertising business not controlled by google or facebook. we've been investing. we bought a company called adswiz which helps us invest in our strengths of digital audio well continuing to grow our subscription business nicely. emily: there has been a perennial question of whether pandora is a standalone company or an acquisition target. is it a wait-and-see? or do you see pandora going it alone?
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roger: i can see why other companies would find pandora attractive because there are few companies that have our scale. but our strategy is to build on our or strength -- our core strengths. we are investing in digital advertising and continue to growth that revenue base and with the investments we are making well growing our subscription business. emily: yet you have apple, amazon, google all chasing music with profits. roger: if you think about simmers, they are not homogenous. not everyone will pay a subscription. most will consume music like they do on terrestrial radio today. it is still waiting to be migrating away to ip streaming. pandora is well-positioned for that. that. when we think about competition, we think about spotify and apple for our subscription business but 70% of the business is
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advertising. that is more of our competition there which is about terrestrial radio. emily: what is the plan if artists start to push buying their albums on paid streaming services? roger: that is great for our business. our paid streaming services grew 63% year-over-year. it is a fast-growing part of our business. but, some will choose add supported and some will choose subscription. emily: you think cost will continue to go up? roger: i think there is a moderating effect. we see it as the platform's start to gain more scale. it is to the benefit of the industry. we are now being music industry growing again after 15 or 18 years of decline. it is growing because of streaming. there's a balance between labels, publishers, and
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streaming. there needs to be a healthy ecosystem. emily: listener hours were still down in the first quarter. when you see it turning around? roger: we have a big opportunity to grow engagement not just listeners, but hours with our listeners. that is a combination of what we do on marketing, our product, new features, personalized playlists and premium access that lets any listener play any song. they start to move the needle on engagement. emily: do you think you could turn them around by the end of the year? roger: i think we will continue to the death we will start to see improvements in that. we will continue like last quarter, we saw an improvement. it was a decline from the prior year but a big improvement over the quarter. we expect to continue to make improvements in engagement. emily: spotify pitches data as differentiation.
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what is pandora's differentiation? it used to be a lean back listening ability, but now it seems that listeners what something different. roger: i think they want some additional. certainly data is at the core of pandora. pandora invented how you use data to program music, through the music genome project. it is why the engagement is higher than any other service. hours wasn't per listener is way -- hours per listener is way beyond any of our competitors. that is all driven by data. that data also drives the advertising business which is 70% of revenue. that is a big differentiation for us. we have a business that can be quite a profitable business in advertising rather than our competitors who use a reservist as a funnel into subscription. emily: tencent has a relationship with cap that goes way back. how do you think the tencent music ipo will change the industry?
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roger: it will in a similar way to what we saw with spotify. a lot more focus on really what is happening in the music industry and streaming and the opportunities and growth opportunities. tencent will put a focus on the international growth opportunities, but all of these companies coming to market serve one brought thing, which this is a growth industry and there is lots of opportunity. emily: what is your continued roadmap for international growth? asia and beyond? roger: the pandora service today is only available in the u.s., but we just completed an acquisition of a company called adswiz which is the largest auto advertising is this. programmatic and digital audio advertising is a growth business. it will exist for a long time. because the shift we will see
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from terrestrial radio to streaming as much of which will be monetized for advertising. we completed the acquisition and it gives us growth opportunity globally a stunt digital audio advertising. emily: how should we expect to see revenue growth as a result of the acquisition? roger: it is a fairly early stage business. it is growing rapidly. their revenue is relative to the size of pandora, so quite small. able take a time before it moves the needle on pandora. we are in the right space. emily: home speakers are exploding, amazon has seen subscriptions go up for the music is this as a result of the amazon echo. you see potential therefore pandora to see growth as a result of this? roger: it is the fastest growing segment for us on pandora here in listening on smart speakers has doubled in the last year. we see no end in that. again, think about what content
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that is consumed through speakers, a lot of it is music and some is not music. some will be subscription per -- but there is no display, so there is no video ad heard it has to be an audio ad which we are positioned for. emily: any speakers in particular favored by pandora listeners? roger: we see high use on echo and alexa. they're the largest and earliest. sonos, over half of them listen. emily: what about home pod? roger: as you know -- apple has given their music service preference on that. there haven't been that many old -- sold yet. you can still use pandora but it is clunkier. it is too early to tell what will happen. emily: what is the future look like for you in this crowded market between spotify and apple
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music? will there be more partnerships? what is the strategy? roger: absolutely more. you saw us partner with at&t. we just announced in the last several weeks a partnership where you can get -- if you are an unlimited at&t wireless member you get pandora unlimited for free. i'm a big believer in partnerships to drive is this. what i have found in other companies is that you get your best customers through partnerships for the lowest cost of acquiring them. they tend to be highest value customers. emily: if we do this again and a year, what progress will you be talking about? roger: i think we will be talking about the growth of digital audio advertising as a format. i think that will he come a big theme. certainly within the next year. you will continue to see the subscription business growing
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nicely. emily: what kind of content? roger: audio content principally, beyond just music. we are expanding more into podcast. we want to do for podcast what we did for music colleges create discovery in a highly personalized way, which doesn't exist for podcast today. podcast are usually found on a chart. think about what pandora did for music discovery. we will do that for podcasts. and because of our capabilities around monetization or digital audio, we have the ability to change the podcast. emily: thank you for joining us. steps up, the latest being taken to safeguard the 2018 midterms. this is bloomberg. ♪ emily: with the 2018 u.s.
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midterms months away, securing electronic voting machines is a concern for u.s. officials. in south carolina, a new lawsuit accuses officials of leaving voting machines vulnerable. the agency in charge of helping to protect those same systems were updating congress on ensuring there is a paper trail as a backup against computer hacking. the election assistance commission is in charge of distributing $380 million in new grants to states for election security. states and two territories have 48 applied for $358 million of those funds to create paper trails.
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our next guest is on the front lines of guarding computer systems from cyber attacks. he is a ceo of the israel-based checkpoint. they count over 100,000 organizations among customers. thank you so much for being here. so how vulnerable are our elections to hack attacks? >> all the infrastructure is vulnerable. it is surprising to see how easy it is to hack into all new types of electronic means we have. whether it is health care or elections or everything connected. emily: you say we are in the fifth generation of cyberattacks. what does that mean? gil: we have gotten to more and
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more sophisticated. the fifth generation attacks. from the cloud to the mobile, they are what we call polymorphic. it takes a different shape every time. it is much harder to detect them. it can be really devastating and have a big effect. emily: where are the biggest threats coming from? gil: it is not necessarily the nation's dates. it can be used by any amateur hacker or criminal group here at the strategic technology that could have been developed by a nationstate. like we have seen with the u.s. tools and nsa toolkits of breaking and was released to the internet. equally, all the tools developed eventually find themselves into the wrong hands. that is the scary part. emily: we had the author of the perfect weapon about cyberattacks talk about the vulnerability of our elections. take a listen.
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>> what worries me about our next election, 2018 and 2020 are the other countries that will learn from what the russians did. they will devise new approaches. the attackers are always finding new ways in. you find defense technologies that look at behavior instead of past patterns. we also need to begin to think about what the geopolitical solutions are. emily: what is the tech solution and the geopolitical solution? gil: there are two areas to look at. the technical hacking to a voting machine and the other is influencing the public opinion, which we have seen in the opening, influencing the media, with fake news and so on. these are two different domains in what we need to protect. there tools for both your there are tools to secure the
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infrastructure and to secure the machine and companies that provide them. we could provide great solutions for that. to detect what facebook accounts are fake, things like that are being influenced and even technology tools that can identify that. startups that are specializing. emily: what is the plan to continue to accelerate sales growth and could m and a be in your future? gil: we are moving to a different model from providing solutions and handling second and third generation attacks all the way to tackle the bigger problem of gen 5 attacks. we are nearing that space. we are seeing good results in people's understanding of the problem. emily: ceo of checkpoint, thanks for stopping by.
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gil: thank you very much. emily: coming up, highlights from the allen and company conference in sun valley. here is the former aol ceo giving his outlook. >> we announce the aol time warner merger 20 years ago -- some of the things we are were talking about are happening. i am not surprised that there is another round of big mergers were companies are trying to position themselves for a future where consumers can have more choice and control and more convenience. we will move from the traditional distribution models to a more digital model. it was clear at would happen, it has taken longer than we would have thought. ♪ emily: some of the biggest
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our political leaders don't quite yet understand this. if we don't as a country, as a state figure out how to get ahead, we will be in a bad place. emily: cloning is not just science fiction anymore. company hasl based developed software that can replicate anyone's voice. it can generate any sentence based on one minute of a voice recording. watch what happens when ashlee vance try it out. -- tries it out. ♪ >> at the back of a suburban coffee shop in montreal, you will find four young computer scientists and their new startup, lyrebird.
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they're doing something amazing and frightening. they are using ai to clone your voice. >> you're speaking about the new algorithm to copy voices. this is huge and they can make us say anything now. >> one of the guys behind this scary innovation is mexican ex-pat jose. he taught me the art of the clone. >> so you need to record yourself for a few minutes of audio. >> thousands of letters danced across the amateur authors screen. when you start to eat like this, something is the matter here it -- something is the matter. you guys better quit politics and take in washing. >> i don't know where that one came from. so, create my digital voice now. creating your digital voice takes one minute. my god. >> so, before to create from our digital voice you would need to record yourself for at least eight hours.
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>> i get to type something. >> the moment of truth. ♪ >> once the ai has worked its magic, after i am done typing. any words i put into the app can be played back in my digital voice. here's the crazy thing, even words i never actually had in place. in the first artificial intelligence technology seems to be advancing very quickly. should we be fraid -- afraid? >> i can definitely hear my voice in there. that is really interesting. i just picked those words at random and i definitely did not say some of them. >> hello world is the best show i have ever seen. >> this technology seems sweet. it lends itself to all manner of
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trickery. >> i popped back to my hotel to test out the technology a little bit and you could see some obvious ways that this could be abused. this is fake donald trump talking. >> the united states is considering, in addition to other options, stopping all trade and doing business with north korea. >> then you could picture someone taking over your voice and creating mayhem in your personal life. to put my computer voice to the test, i'm going to call my dear sweet mother. [phone ringing] >> hey mom >> what are you guys up to today? >> we didn't have any electricity early this morning. we're just hanging around the house.
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>> i'm just finishing up work and waiting for the boys to get home. >> i think i am coming down with a virus. >> you feel bad? >> i was messing around with you. you were talking to a computer. >> it sounded like i was talking to you. it's amazing. >> scary or good? >> scary if it was something important. it sounded like you. >> did it? >> yes. it is kind of cool to be a cynical bastard in my comptuer -- computer voice. >> welcome russian friends to our huge elections. emily: bloomberg's ashlee vance, or is it? in the latest edition of hello world. that was awesome.
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under pressure like never before. and it's connected technology that's moving companies forward fast. e-commerce. real time inventory. virtual changing rooms. that's why retailers rely on comcast business to deliver consistent network speed across multiple locations. every corporate office, warehouse and store near or far covered. leaving every competitor, threat and challenge outmaneuvered. comcast business outmaneuver.
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-the following is a paid program. the opinions to not express bloomberg or its employees. following is a paid advertisement. >> welcome to our show, living without back pain. suffer from pain that runs down your leg? stay tuned and discover how others have found a new way to relieve back pain. >> i put the belt on, i have had it for a minute, already there is a reduction in pain.
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