>> hi, emily chan in san francisco. weeks of after three chaos elon musk makes a u-turn be attempting to

tesla private after all. social network has banned its top military chief in n ethnic excellencing campaign that some say has gone on far too long. of year.st that time the colors and sizes. we have the scoop. musk has made a dramatic u-turn. after almost three weeks of excitement, he wrote a blog post n friday that the electric carmaker will remain public. i knew the process of going challenging but it's clear that it would be even more time assuming than distracting than initially anticipated. after considering all of these factors i met with tell la's andd of directors yesterday let them know i believe the for tesla to remain public. to turn out its model sedans at a sustainable

a profit on as turn the car, but will the going private saga aside be as easy as hopes? joining us now from new york, officer, also nt with us, bloomberg business week's rep. elon have a choice here? >> no. if you read wean the lines. tweeted, you e know, that funding was secure but if you look at both his statement and the reports that out, you know, it wasn't there. aside, i now, that mean, the deal didn't make a begin w. of sense to tesla has done very with and the this would beless of a distraction, which is what he said, didn't make a lot of sense. a circus for two weeks. >> now, ivan, you have otentially multiple sec inquiries, issues around potential sec fraud, market is this something that investors and analysts can

going forget or is tesla to be plagued by uncertainty for future?eseeable ivan: i think there will be some musk. surrounding in the end i don't think it will be a bad punishment but i believe he'll be fined. to keep e'll be able his c.e.o. role, but this was of bad process and bad governance. think it was motivated by elon's own frustration of dealing with production issues nd market issues and journalists, and analysts and motivated himthat to send the tweets in the first place. mily: what are broadcaster investors and analysts what is the community saying? tell, do they can want elon musk in this job? >> yeah. elon, even critics probably would be cautious about just tossing him out because, the fact is, the

needs to do so much to justify its evaluation and even n the ways musk has failed to live up to expectations, it's to see how you bring in a regular car executive and you necessarily do a whole lot better. as a matter of fact, a lot of these investors see it as a bet bet on tesla, a even as a bet on electric cars. ivan, has elon undermined ntally the trust. we uncovered multiple truths, spend only two hours in spain, but he was gone factory, ays from the for us, he easily could have been. you know, s this, pattern of lying, essentially. ivan: he's never met his

goals.tion you have to look beyond some of hese short term issues, and unfortunate issues, and look as max says to the bigger picture of what the company must do over next few years to increase production, bring out the additional models in the justify the evaluation. emily: talk to us about the penalties that could result. we've talked about potential criminal liable. fines, new d about research suggested that he could agree to certain controls on his communications, you know, would twitter?n he can't use >> i think a lot of investors would hope that one of the ronies of this is if elon wanted to squeeze the shorts he would have been better off to stop tweeting. a three-month hiatus tweeting. one thing that happened here is

we saw basically a crack in the for elon musk. both at the board level and on the investor level. not that people want to dump him overboard or rein him this combined with some other stuff could start to lead to some sit changes. and those other things could be, you know, disappointing results in terms of bottom line or production numbers, or something dramatic from the sec than just a fine. tesla could have exceeded 6,000 model threes this ovement presumably that's good up. if they can coop it actually monitoring on the factory floor? > the target of 5,000 and even

potentially six would be good. to go over six may not be good. you don't want to increase the too much, and then have issues with the cars. the bigger picture there is an need for governance at tesla potentially six would be good. tesla a may make better company and make elon ore focused on production and less distracted by the outside issues. o this actually could be a benefit in the long term. emily. on that note we had folks on and they found some pretty significant quality issues when they looked under of the model three. gaps in the car, for example, unusual.e quite does that concern you? in production s but the concerning quality that they produce is incredible. they make one of the most high quality cars there is. only created a new production process, they have nvented things like a new way to weld aluminum. they actually fuse it, and a lot

processes, duction created are unique to the company. the finished car that i have seen, of the cars i've seen and i soienced, is incredible, i would be surprised if there were some production issues, but sometimes there is, and when rolling out a new model, improving it.ep move to the hundred percent uality control level by eliminating all the variables so ongoing always an improvement process, i would be surprised if there were any significant issues. emily: given the amount of tesla, how as at realistic is it that there could be a new governance structure? would have to decide it's the way forward or there would additional red flag that would cause his friends, really, his board his friends to try

to reign him in. there is precedence for this. elon musk were able to find a able to have ere less involvement that's like.hing he would he's said at much. failing of his that he hasn't been able to figure it out. would makee how they that work and given the way the board is structured it's hard to it without his consent. emily: we're going to continue to talk about this later in the i'm, and later in the week, sure. thank you. warren buffet is making his first investment, berkshire too a stake agreed in the company behind pay -- to acquire as much as 4% of 197 communications. the investment would value the more than $10

billion. note, david ramming will sit down with buffet on thursday, 11:00 a.m. eastern 8:30 p.m. pacific, you don't want to miss it, coming and whole food's first year. now we have new data on how the patting ip is i am other grocery stores nationwide. later this hour, apple is looking at -- we look at the next version of iphone 10. next version of iphone 10.

amazon stirred up yet another industry with its takeover of whole foods. while it may be years before it becomes a major player in

already gained fairly strong footing. in just a year whole foods ained traffic around the country at the expense of competitors like trader joe's. 360 data andding to as amazon targets whole foods, are sure to rocers feel an impact. did this study find? >> actually, there were two. said that the number of whole food shoppers increased by 11% this year. a 9% increase m last year. 360, hen as you mentioned, whole foods gained 3.5% of hoppers who were also going to trader joe's when trader joe's and whole foods were within a mile of each other. doesn't tell us a lot. t maybe confirms what we sense anecdotally as whole foods shoppers, which, stories are full. little picked over. maybe more of the challenges of

inventory management but to be ly amazon seems having some success. >> trader joe's are also very full. actually s amazon added to whole foods? we talk about the devices but what's driving this. anybody never seen open those lockers. >> i have never seen the devices on the floor. > in some stores they have devices. of course, they have integrated with amazon prime so when you go whole foods the first thing they ask you, as hey scan your items, are you a prime member? there are some discounts, you get 5% back when you use the card, 25% discount on some items but they have turned whole food stores into a massive advertisement and not only does that probably help ith prime sign-up but it just prime mazon and amazon top of mind. when people think of amazon they increase their buying. they are also adding in store pickup in a couple of

locations. >> in 24 cities. emily: that's something trader joe's doesn't have. how impactful could something be?e that >> look, insta card, it probably insta card. they have that relationship. amazon has been peeling it back. deliveries is part of prime in 24 cities. it's a screens. but, look, i mean, the super market industry is reacting. after another kroger's, safe way, wal-mart, everyone is home delivery and curb-side pickup. >> the reality is, wal-mart market, right?s online groceries a small player with whole food super markets. wal-mart is big. kroger's is huge. safeway. what amazon has is a little ncubation machine with whole foods to try new things. emily: when they made this acquisition, you always said this is going to take years to

play out but how should we be watching this to play out and chances and for bigger part?e a >> look for more experimentation. go stores, there is one, and they will open up another one. see that being a little corner of whole foods where all the pre-packaged stuff s there, you go and you take it. different kinds of whole food format stores. technologies ment brought into the point of sale. these are the things that amazon will do eventually. now they are working on integrating prime into the point f sale and getting people excite about discounts, which was not a word normally associated with whole foods. emily: how profitable do you think groceries can become for amazon? mean, certain businesses like aws have been these breakout successes. much businesses have had smaller margins. is groceries always going to be

a low margin business? i mean, i think it inherently is, from what i know about the super market industry. low margins. but that doesn't bother amazon. they thrive in a low margin environment. also gives them these retail footprints. footprints to do for devices. amazon has ambitions in clothing. apparel, obviously, physical very important for that. and so whole foods gives them a way to learn and expand. emily: do you think the amazon brand itself is changing the perception of it because whole foods was footprints to do pharmacy which is they are very interested in doing, to expand the possibility of these stores always, it was a bit more luxurious, wholesome foods, of the on is kind opposite. >> right. more for being an economical alternative. is amazon changing -- perception of e the amazon brand, do you think

that can evolve in the other direction? used to be books. now it's a million different things. so if it's taught us anything in the last 20 years, brands can be malleable. they can stand for a lot of different things. emily: brad stone out of bloomberg's global tech unit. thank you so much for weighing in. china, some rare public criticism. state run media rebuked china's most valuable for safety second female a customer was killed allegedly by a driver. has halted its hitch two senior fired executives. coming up, 10,000 dead and one illionle who have lost their mianmar. >> live streaming on twitter, be to follow our global break

news work on tictoc. this is bloomberg. tictoc. this is bloomberg.

emily: facebook is taking action against military leaders in mean march. should be hey genocide.d for they removed pages that were used to incite violence against minority.m those pages were followed by nearly 12 million people. the e same time, it banned military's commander-in-chief and television network. ome 10,000 people have been killed as a result of top commanders acting with "genocidal intent." nearly a million have fled into bangladesh. they said while we were too slow to act we're now making progress frome want to prevent them using our service to further

inflame ethnic and religious intentions. yes, sarah, this has been going on for years. why now? the fact that the u.n. has ome out and named these folks gives facebook wide cover to do this kind of mass banning, but hey could have acted on their own. they have known about this kind of ethnic violence since at 2014. so slow to act is a little bit of an understatement. little bit to us a about how facebook was actually used to incite violence in this case.cular this the rumors about uslim minority have been spreading giving people the sense they are worth killing, and thosedn't belong, lies were spread on facebook inciting violence in the region, facebook has expanded into like myanmar, sri lanka

and beyond, without really considering that they would need to moderate content in that local language or even ethnic nd the kind of tension that is could be taking place there. u.n. quotes a face -- facebook quotes 2017, attacks.ned is there an argument to be made? i've heard critics make this rgument that facebook has perpetuated these atrocities by leaving these pages up. but they have grown into these regions without really thinking about the this large of having scale social media platform there and they have been sort of to report people content for takedown, and, in well ases, they are not equipped to understand what exactly could be inciting language.in that they just recently created a policy that would take down for inciting violence.

their content policies are over time based on things that they have seen. trial and error bad thingssed on the that have happened in the past. emily: it depends on user having the infrastructure already built up for users to actually flag that content. this isn't just happening in me -- myanmar. what ebook can't even see people are saying to each other to violence.g lynchings. been mob false information that's been spread that's caused people to each other.o we don't know, when it comes to those encrypted messaging we don't know what

facebook can really do. here is no content reporting, mechanism, way there is, on their service ises that they can see on their end. emily: what has facebook said about this particular problem in india? has said, it's like the same thing we have seen from them before. that they are very saddened this. that they are looking into it. working with their local people who are subject matter experts on the ground and what they igure out can do. be a very - it will quick learning curve for them. it's going to be difficult to instill confidence in the local government or in population, that they will be able to handle this given that they are kind of learning on the job. mily: what about the philippines, what's happening there? >> in the philippines, it's a different kind of problem you see actually the overnment, which facebook has trained to use facebook in a

more effective way. the government is the one that's the lives that are causing people to engage in other.ce against each so when it's a government, does that break the rules in a different way? these are complicated questions, and the company is well versed in these things, in countries where they ave enough of a team that speaks the language, they have enough understanding of the ulture to deal with it in a widespread manner, and if you look at their content policies, read through the lots that they have made, a of them english centric rules. the kinds of things that have and taken n facebook down. very specific rules for each thing. lot of things a written recently about how those rules came about. you know, two billion people use this product. more than two billion, and new up all the come

time. emily: thanks so much for filling us in. i know that's one we will continue to follow. coming up, apples new iphones have a familiar design. hy the world's most valuable company plans to triple down on the iphone 10. details ahead.

emily: this is bloomberg technology, i'm emily chang in san francisco. its is taking a pay from own playbook. on the to triple down iphone 10 offering three models this fall. they will have a wider range of sizes to atures and increase their appeal. however, none of the three will like the new designs last year.as

we've got bloomberg tech, covers apple.ngs what can you tell us about what these new phones will look like? gene is more ink of a super star than an all-star. tier up. but what do we know? they will be three phones and hey will all look like iphone 10. face i.d. two high end models, one lower lcd model that comes in several colors. it should appeal to people years.ng from previous perhaps from the iphone 6 or 7 se.5 or it should be a big upgrade for upgrade an iphone 10 from last year, not a lot this year. emily: is this a smart decision apple? gene: yeah, it is. by the way, we're following reporting here on this, and he's done a great job on it. yes, it's a smart decision, the why, what they are trying s. do is really inch up asp

the streaks looking for flat 745, but if you just look at the math, the most high phone, the one that will be about 25% bigger than the probably hone 10 is going to start close to $1,200. so you kind of pool all of this together. what you come out with is an asp $840, at its 30, peak and the last peak was just $800. that's a big deal. i just want to also point out this is yet another step in them broadening out the product line. he lowest iphone starts at $350. now most expensive one with the $1,300.capacity will be emily: mark, do you think apple to make the lower priced iphones that older design, which a lot of people more familiar with, the iphone 10, you know, you new -- it's new

behavior in order to actually phone.ed to that mark: that's a good question. 7, ould look at the iphone the device that came out in 2016. i would be pretty unsurprised if that around, dropped the price between $50 and a hundred and made that the newer iphone replacing maybe the iphone sce. that's something to pay attention to as well. emily: talk to us, mark, about the colors. what are the options? the option?re we're told for the two older phones, they will continue to silver.ray and they have been working on gold. they have been having some color getting the gold working correctly so perhaps we'll see that in a later or te, perhaps next year ready for this year, on the cheaper models, we're likely to colors, gold, gray and white/silver but also, and perhapsue color a red color as well. so a little bit more color this low end nd on the

phones. emily: gene, what kind of growth over u looking for, then, the next year? last week who expect 2019 to be a disappointing year for the iphone. agree?ou gene: no. i think it will be a zero to 5% growth. the emphasis here is on stability and visibility of the franchise. that's a shift to how we've thought about the apple story since the iphone came out. about the been excitement going in, and the get table anxiety as we into the woes of product cycle. i think we're shifting away from out, nd i'll just point there is one easy way that we can see if, in fact, investors re starting to be more comfortable with the kind of zero to 5% iphone growth. look at the stock action after they announced the iphones. up stock has been moving more recently, in part, in anticipation of what mark is reporting here, but also, this typical in any given year.

if it holds its gains, because sells off, i think that's a sign that investors are 5%. with that slow zero to as long as it's growing, investors will be fine. so let's say it's closer to zero percent. where does the growth come from? services, purchasing of apple iphone?nd aps on the >> well, part of it is services. obviously we spend a lot of time thinking about that. the other piece, the layers are getting peeled back right now is asps.d we should see higher asps. zero to 5% unit growth s, you get to a higher revenue growth number. so ofcapture about 80% or apple's revenue. the other x-factor, the thing that carol get investors excited the cash that they will be returning. we think they will be returning the pace that

investors think over the next 2 1/2 years. hat's another x factor and don't forget about autonomy and there are other things they are working on, too. all though the stock is at time highs, there is a lot of eason for optimism going into what seemed to be slow iphone growth numbers. mily: mark, aside from these new iphones, what else are you expecting to see in september? mark: not necessarily september but across september, october, and november, would be obviously three phones plus a revamp ipads cominggh end a little later. faster processors and an apple as well as face interface iphone from last year. emily: thanks so much, gene, i around, to stick because i do have to ask you about tesla and eamon musk's moment on going private. as i understand it, you're a skeptical that

investors will be able to forget this especially now that we know sec inquiriesiple going on, and that this has been a huge disruption. how quickly do you think tesla really recover? believer in the story. it has one of the best upsides over the next five years. a very tand this is polarized investor base but i think the issue here, to answer question, is when can tesla start to get back? there six months but will be some relief if they can deliver what they said for the september quarter and that was move of august at ,000 compared to 5,000 at the end of the june quarter but if a-- improved about impeachment production, if we put a it, i think half of the anxiety goes away. if they can just do that. inevitably some of the

things that happened here, this is a fourth unstated issue. they talked about the reasons they are going to stay public, there is a fourth think is ne, what we collateral damage from elon musk and a er the past month half. that doesn't just fix itself with a good september report. takes time for investors to understand he's behaving a ferently on twitter and more measured public company c.e.o. emily: do you think this whole shows musk's -- humanity or flaws? there is a lot that's gone into -- as a missionary when e's made a lot of mistakes and perhaps told a lot of untruths, especially in this particular find ion, and the sec may hat he's engaged in market manipulation and securities fraud. the let me start with

truth aspect. i have never met elon musk but i talkingnt a lot of time to people who have worked closely with him. up until -- ssured they haven't weighed in on this though hent, is, even can be a very frictional person to work with, they have always the truth.e told so i think that, i'm not signature he did or didn't here, but i think the precedence is, we have to take everything and look at the bigger picture here. the end of the day, he's -- maybe he made a mistake. maybe he didn't. i think they have enough legal how that m, we'll see plays out with the last action lawsuits. i think he's also being for transparency. and maybe that's his learning here, he can't be totally like he was in "the new york times" story, but i do on k we're hyper focused what i think is something that he's a very unique person. ultimately, i think he's still lead the company, and

will be with the company in a leadership role for a long time future. emily: it's hard to argue, though, that he was being very arent when our own easy reporting showed that he didn't fly into that wedding for two hours. he was gone for five full days. that's an untruth. gene: yeah. that's an untruth. that, when i is talked about the transparency, i'm talking about other things in that referred to story. for example, there was a board members me but he also talked about that. something that was unique. and so, you know, as i said, his episode here, i'm not weighing in on the truth on that say thati just want to doesn't ative that he tell the truth, i don't think that's true and we'll see how his plays out with the more recent turn of events.

emily: if you believe that musk person to be ight run -- running tesla, given the control he already has at the company -- >> definitely, he needs help. think that's part of this more recent story, too, is it felt like yet another. about this before, but public, you know, some ation that he needs sort of support at the top. a c-o-o type of role. maybe there is a place for him. highly unlikely but for him to take a temporary break. is, there does need to be better controls at the company. needs a stronger board, too, a board that's willing to say, you be the visionary but twitter.to stay off coo think if he gets the

type of role filled and also has more discipline around social think that that will reign as vance his tesla's c.e.o. 4.5 billion er lost last year. could self-driving technology be he key to reversing that, and the battle to stop red tide more commonly known as very stubborn lgae that's been killing wildlife along florida's southwest coast for nearly a year. could be the answer. we'll discuss. this is bloomberg. l discuss. this is bloomberg. c.e.o. says that

won't stop the company from being ambitious. e vowed to keep investing in new ventures and making big bets $6 trillion e is a mobility market and no one product will serve the whole market." " emily: speaking of owning cars uber is said to have scored a million investment from toyota that will focus on self-driving cars. could be s like that crucial for companies like uber because a major question looming ver the industry is just when will they turn a profit? according to a new series at bloomberg intelligence the could come with the help of self-driving technology. and lyft like uber have invested over $35 million self elop their own driving technology in hopes it will be the missing link to riding into the black but it work?

here to discuss it, the partner at lead edge capital, an in uber and last thursday announced a half a nowion dollar new fund that brings their total capital under management to $1.5 billion. as always.o much >> thanks for having me. emily: for joining us. self driving unit is losing a hundred million to $200 million per year. to pour money into this the right call? >> yes. the ou know, i saw intelligence report that bloomberg came out with recently the ride sharing and importance of autonomous as a path to building profits for the company. investor for a number of years now. we fundamentally believe there for the itable path business, with a human driver model only. nd the company, they just reported their q-2 earnings. they did $12 billion. that number is growing almost 50% year-over-year on, and what me is the company

looking for growth. they are burning cash but just like with amazon and netflix trade-off between growth and profitability is the decision and judgment call that thinking re making, it's the right thing to do. from a human driver investment standpoint, we think it's a viable business. autonomous with a long ball opportunity and the company will ontinue to invest but we're very confident that the human driver model being sustainable alone.able stand emily: there is no question that several self driving technology at some point will be there but the question is when? bill, former uber board member, amously butt heads with travis about when this would happen. he believes that self driving realistic for two, maybe three decades. think?, what do you >> yeah, i'm more in the girly camp on this. that is conversation we've had and the sheer number

gulatory and , recollect cars, we're a long ways away from impact cars,ty, these autonomous taking a chunk out of the overall bookings volume of uber's business. two million drivers on the road today in the united states. and that's a lot of cars to have build, to replace, you know, those human drivers. o i think it will take a long time and i'm much more in the more camp than sort of the that erm techcrat view we'll have self-driving cars in 2020. emily: you guys just raised a new fund. putting this ee money to work? where is the next big opportunity if ride sharing was the last one? you know, thank you for mentioning our new fund. the thing we're most proud about fact that we raised that capital from more than 250 entrepreneurs and

xecutives, so we're always looking to make our portfolios more successful. the area, it's more of a than anything e else, the area where we're spending a lot of time is in china. an investment in music, and financial, and our view is consumer hina opportunity, that growth vector is going to be extraordinary years.he next 10 an investment theme that will dominate the headlines over the next decade. time re spending a lot of in china as an area of focus. in terms of business models, we cloud.e to focus on sas technologies, we've had a lot of success in security. ots of money going into that category but even vertical market opportunities like education, energy, healthcare, lot of timeending a looking at those categories, too. emily: that's where we're seeing of capital, whether it's soft bank, with their hundred allion dollar fund or toyota, nontraditional investor, we've just confirmed is investing $500 million in uber. has all of this extra money out

there made your job harder, and is there really a place for you deploy all of knit >> yeah, it's a really good question. do think what we're seeing is a structural shift between companies going private -- going ublic much later than they historically have. what would happen is that a lot would e and market cap accrue to public market investors betters private, and had you se of amazon, invested in amazon, you could have made hahn times your money ipo price he facebook it's more like five times your money so we're seeing this trend of businesses going public later. that means that more value will accrued to private markets investors so the pool of and value creation to capture is larger today than historically it has been. there is a lot of money floating around out there, a hundred billion dollars of money, but the private value creation story is incline, so n an we're going to participate in that. metha, lead edge

capital, thanks as always for stopping by. could biotech combat that thick green algae that's florida gulf coast? we'll explore next. this is bloomberg. ore next. this is bloomberg.

>> a lot of people have emotional support animals.

emotional support another equired emotional support animal. emily: a colorful toxic slime has blanketed several gulf ities on florida's coast covering boats, docks and wildlife with a thick green goop of their g people out homes. the bacterial coating a phenomenal known as red tide. joining us from washington, d.c. reporter,tural policy and we have a guest here in the tudios, to talk about the problem and solution. this is often referred to as algae but that's not the precise name. the problem in florida get so bad? >> this is something that's amplified by verity -- fertilizer runoff. all around the world we have

where nitrates leak into our water and create dead zones. kills ae blooms and it off the local wildlife. nothing can live there. in this case, the red tide, it's amplified by this nitrate run-off. mily: so allen, how much are humans to blame here? >> getting back to your original question, where did this come from? been a something that's natural phenomenon off the coast of florida for hundreds of years. that sue, however, is you've seen a real intensification of it in recent years. fertilizer ates and runoff have been seen as big causes. ou also have questions about climate change. this is a season that's never had a lot of rhyme or reason to it seems recent years to be intensifying and intensifying much more than what you would expect with natural causes. start where people looking at things like warmer temperatures and agriculture as cause, and from there you have to seek solutions. andy: what is your solution the technology behind it? >> i've got a vision that we can

sustainable food system. by rethinking how we out fertilizer. if we can cut back on how much nitrate leaches into our eliminate the fuel that's promoting these blooms. done that ny, we've by creating a pro biotic. it spoon feeds nitrogen to all our crops on a daily basis. that means there isn't any the te running into waterways. emily: you're a agriculture policy reporter. breaking could this solution be compared to what else is out there? >> there are production problems contemporary agriculture and what you will hear are things like greater productivity. nitrates, rds, fewer less fertilizer, is being used per unit that's produced, but if you know, if er, you're the fish it's not about whether or not you use 20% more twice as to create much corn. the fact is you're still using 20% more fertilizer. in order to deal with these issues of just accumulated

ndustrial agriculture use you do need to sometimes think out-of-the-box as ways of finding solutions. lower input ok for fertilizer. possibly productivity gains that can actually happen while you're your inputs. what you see in terms of some of these uses for nitrates, some of biotic. anybody who eats a lot of yogurt understands the principle there. the sorts of solutions people are looking to stop the problem. that does nothing about climate does do something about the agriculture run-off roblem that's intensifying the issue. emily: presumably, your tech could have an impact beyond florida? >> completely. it actually can begin to get us into that case where we deal with climate change because when use fertilizer, about 1% of that turns into nitrous oxide, that's 300 times more potent than carbon dioxide as a green house gas. eliminate all of that fertilizer by using our pro buy other tuck that isn't that green house gases, so when farmers across the u.s.

would use our first product it the impact of being able to take a million cars off the road. emily: all right. people in t of florida on the coast are very if you out this slime, by., so thanks for stopping thank you both. that does it for this edition of in mberg technology, tune tomorrow and we'll be speaking with the c.e.o. of fire eye. with the c.e.o. of fire eye. this is bloomberg. retail.

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