i him emily chang in san francisco and this is "rubrik technology." -- "bloomberg technology." ceo, his newthe magazine and the responsibility tech leaders have to shape the world. , instagram'sng out founders are leaving facebook. it is raising concerns about the future of the platform and its competition with snapchat.

google ceo finally had to washington to meet with lawmakers behind closed doors. can he convince them there is no left-wing bias at google? sales kick its annual dream conference in san francisco with a record 100 70,000 attendees. this year the company's outspoken cofounder has a lot to talk about. in the last few months he has bought the iconic, but struggling media property time magazine. he opened the tallest building west of the mississippi. he has taken on a co-ceo demoting keith to the top job. we sat down with them for a wide range of the company. a company he said should be regulated like big tobacco. he did not hold back his strong opinion. i started by asking why he decided to share his job and title with new co-ceo. >> he is fabulous.

he has been with us for five years. he is a great operator. he has done a great job and i feel like he needed to be recognized. -- ceo, thesi company is more successful than ever and i cannot be happier. co-ceo's are not necessarily worked out in other places. some would argue it has not helped much at all. how do you avoid those challenges? marc: decisiveness and ambition of this i am good at. we already had a great relationship so giving him the title of co-ceo was how we run the partnership. i have been in sales for more than 20 years. titles do not mean anything to me. the most important thing to me is the success of our stakeholders, employees, partners, public schools.

that is what i really focus on. i am so excited that he is now co-ceo with me. emily: there were reports thatsalesforce was trying to buy twitter. you still see an opportunity for the possibility of salesforce having a consumer facing subsidiary someday? marc: today we have billions of users who are using salesforce in products. the most important thing is that i manage for our stakeholders and i am listening deeply. when you think about investors they are one of my key stakeholders. customers are stakeholders, public schools are a stakeholder. investors are a stakeholder. you are probably going to cover that. when i meet with those investors i am deeply listening to them. when they said we would like you to buy this company, or don't buy this company, or a we want the strategic relationship, i

want this -- i take that seriously. we have been a public company for 15 years any business for 20 years. you look at our stock chart, the recent it is up to the right is because we listen deeply to all of our stakeholders, including our investors. emily: what does the future look like and do you have interest in buying twitter? we have to evaluate every deal. we have to lick a private companies, public companies, we just acquired amazing companies. companyt an amazing where we can do marketing analytics and -- analytics in an incredible new way. a whole new vision of customer 360.ss code customer this is a company we bought for $7 billion. withe deeply integrating

that company. it is one of the reasons we raised our guidance and why we are so excited about our future. you will continue to see us do deals where it makes sense for our customers and we are helping to get our customers connected. emily: facebook bought instagram six years ago. we now know the founders are leaving. spotsas one of the bright for the company. was that a bad sign for facebook? was it a sign something has gone wrong? marc: they need to pay attention. i have been talking about this for nine months. our industry has changed. every ceo needs to ask what is the most important thing to do. what is the most important thing to your company? what is your highest value? i know our highest value at salesforce's trust. nothing is more important than what we have with our customers, employees, partners and top executives. executivese top watching out or customers

questioning your privacy practices, or how you are using and misusing their data. you need to listen, he need to wake up, you need to say what is going on. it is very serious. i will not call out any one company and say this company needs to change. is, for everyng ceo in our industry, we see what the employees are saying. let me give you an example. we just created a new office of ethical and humane use reporting directly to me. when employees have concerns or ortomers, or partners stakeholders, i want them to come directly to me and have that conversation. we are in the poorest industrial .- fourth industrial resolution is it being used ethically and humanely? every company has to operate at a higher standard. every enterprise company like us and every consumer company like facebook and others. every ceo -- co has to look at

this. that is why the government is involved. i called for regulation in january at the world economic forum. emily: you said facebook should be regulated like tobacco. before they were called to testify. how should they be regulated now? is the newook cigarettes. it is addictive, it is not good for you, consumers need to be aware of what can happen. that is why the government is involved in needs to be more involved in the regulation of facebook and other social media companies. and in the example of companies that have questions about our their products being used ethically and humanely? to create structures where they're able to evaluate the ethical and humane use of their technology. technology is never good or bad. it is how you use the technology that matters. you have to be crystal clear

with your employees, customers, partners. what your values are, what your practices are. if you don't then you will see customers leave you, or executives leave you or employees leave you. we have examples of that. you have been reporting on them. you will see more of this until ceos change. they all need to change and pay attention. that is true for me and every ceo in our industry. emily: do you think mark zuckerberg is not paying attention? marc: every ceo has to get to a level of excellence. in the fourth industrial revolution we are all connected. everyone and everything is connected. it is amazing what is happening. when everything is connected, everything is changed. behind all of this is our core values. built on trust, those companies have to articulate what are their values, what is important. what are they willing to stand for?

then we will know if they are acting correctly because their employees will stay. their executives will stay. their customers will stay. their shareholders will stay and you will not have that question. it should not be a question that any reporter or co has to ask. we all have to look at this deeply right now. had employees be critical of the work that salesforce does with u.s. customs and border protection. you said your software is not involved in family separations. we have heard some customers are not happy. what is your response to that? is a time, a this moment in history where i, the coof salesforce, and every has to deeply listen to every stakeholder. if 15 people show up outside the conference, even if we have 170,000 people here, i do not dismiss them, i engage with them. every employee and everyone who

has asked a question i have personally called. based on that what i heard was, are you deeply committed to the ethical and humane use of the technology? ow, yes, i. show us. i have created a whole new structure. a whole lot of ethical and humane use run by our quality officer. we have partnered with the leading ethics organization in the world to build a structure that we can bring everyone in and have this conversation. this conversation is not going away. it is not. because now the technology is at the center of everything that we do. ethics are at the center of everything we do. every co will have to answer the question, are you operating ethical and humanely? emily: you and your wife are buying time magazine. he said he would not get involved but you have very strong views, strong political views, strong ethical views. how do you plan to run this magazine and how could it not be

an on opportunity to take a moral stance? marc: my wife and i could not be more excited about the opportunity to be the stewards of this historic and iconic brand. our whole history of our nation is reflected in the covers of time magazine of the editorial of the stories, the photographs. it is amazing what time magazine represents. and the opportunity to acquire the company and help the the stewards for the future was something we could not pass up. i hope it will continue to be a positive global impact opportunity to way that it has been for the last century. i hope we can usher it into the next century. emily: did you talk to bezos at all? we be sure your political views will not have an influence on the kind of coverage that times does? toc: we are committed keeping our relationship with time magazine at arms length.

the editorial team is one of the best in the world. that incredible editorial team, incredible editorial leadership and deliver a world class product. this will be a fabulous opportunity for us to unshackle time and let us run as an independent organization. i has been a long time since magazine was independent and can do what it wants. now we will see this amazing team and let them go and do something incredible. , any: you have a co-ceo iconic magazine, you focus on your philanthropy, would you consider running for public office? is the greatest platform for change. our opportunity to change the world is right here. we can see our politicians are fundamentally not able to do that. the opportunity for change to date is with his nests. yes, dust is with business. -- is with business.

our superintendent was just here. our state, federal and government officers are all here. let's bring everybody together. let's create a more positive world together. it has to be a multi-stakeholder dialogue and that is how we create multi-stakeholder action. i do not the guy would be a good political official. you know me very well. i feel veryis, empowered and enabled to make a positive impact on the world based on the platforms that i have been given and i'm very grateful for that. has done theorce hard to close the pay gap. now we hear about the equity cap across the industry and silicon valley. what is a hard-working do year after year to make sure the pay gap and equity cap does not widen again? it needs to be focused on quality.

-- equality. we have the most inclusive set in partners and we are working to make it even more so. that is one of the key equity gaps that i see bringing everybody in having true and inclusive capitalism. we are fighting for gender equality so that every man and woman is paid equally. we are fighting for lgbtq a quality so we do not discriminate against the lgbtq community. we are working to make sure we have the equality of every human being. love, the homeer of several -- summer of love. we will fight for those values. trust, customer success, are our corehese values. you cannot separate that. we will take it to the next level. emily: you have committed to doing these audits every year, right? talk to me when it comes to work that is involved. marc: it is a huge amount of

work to pay attention globally. are you paying men and women the same? the first time we did the audit it cost us millions of dollars so that we made men and women the same. why are we paying men and women differently? we bought a lot of companies. we had a mismatch because when you buy a company, you do not just by their technology and the culture, you buy their pay scales. guess what happens? we bought this mismatch. every year we will make sure and we will guarantee that we are paying men and women equally in this company and we have evangelized out for our customers and partners to do the same thing. salesforce was cofounder speaking right here in san francisco. marcng up, we just heard share his intake on the founders leaving facebook. now we will take into what led

to the department -- the departure. check us out on the radio, listen on bloomberg.com and in the u.s. on sirius xm. this is bloomberg. ♪

emily: instagram's cofounder and friend facebook. kevin and mike are you leaving over growing tensions with ceo mark zuckerberg. they were at the company since facebook acquired instagram back in 2012 and they have been able to operate independently of facebook and ceo mark zuckerberg . becomethey have frustrated with an unusual uptick in day-to-day involvement by zuckerberg was no more reliant on instagram, now worth $100 billion for facebook's future growth.

i want to bring in bloomberg sarah who has been reporting on this. what happened? sarah: you are right that facebook is so much more dependent on instagram. they spoke's growth will slow. they will have to spend more to grow in new areas. instagram is so crucial to that picture. just hit one billion users but there are many more users they can still add. the advertising business is thriving. they have the same product stories that everyone wants to use. there has been a lot more attention paid to the ways that instagram could drive traffic to facebook. it is a new dynamic. --the past, facebook instagram was dependent on facebook for its growth, now facebook is dependent on instagram. down --wo years i sat two years ago i sat down with kevin and asked if he regret selling. then they bought whatsapp for

$20 billion. he said no and talked about the great things facebook different instagram and talked about how great it was to work with mark zuckerberg. take a look at what you told me two years ago. kevin: thinking that like having thebest order member in world. imagine how many people would like to have mark zuckerberg on their board. but you getndent amazing guidance and counsel from someone who has been able to build a tremendous company. emily: fast-forward to today, this is what he said in his statement, we plan on leaving to explore our curiosity and creativity, holding you things require that we step back, understand what inspires us and match that with what we need. missing from the statement was anything about mark zuckerberg. at the very sarah: end he says something to the tune of, i wish the best of luck for both companies going forward. they're the same company. when the founders leave

instagram it is no longer this company within facebook, it becomes a facebook product arm. there is nobody it with the authority of a founder to challenge the zuckerberg's vision should they want to and say, this is not where we see instagram going. this has been historically very stubborn in terms of the product and his vision for it and what he wanted to maintain for the culture. up opportunities for zuckerberg to do more, to do what he wants to enter -- to integrate instagram. it could threaten this unique brand that the company has built. mark zuckerberg did say kevin and mike are extraordinary product leaders. i have learned a lot working with them and have enjoyed. i wish them all the best and look forward to seeing what they build next. the whatsapp cofounders have also left the company. one of the cofounders tried to kick off its #delete facebook

movement. this does not look good. what are employees on the inside telling you? are they seeing this tension? rosalind: that what -- sarah: ,hat whatsapp situation of them that was heralded as a scary thing that could potentially happen to instagram. that they could lose what they built in this independent brand. there is concern about what happens now. the most likely person to take over is adam, who previously ran facebook's news feed and was have erred -- hired to meet their head of product. this is a lot of change in a short period of time. they have lost their ceo, coo, will the be any other c level people in the future?

how much does facebook want to in's -- integrate instagram? emily: we look forward to hearing what you find. certainly unexpected. coming up, over drivers have a franciscos a san judge blocks thousands of drivers for suing for better pay and benefits. bloomberg technology is livestreaming on twitter. check us out and be sure to follow tictoc on twitter. this is bloomberg. ♪

for : it is a major loss uber drivers. an unexpected.s in may be bolstered the power of employers to force workers to use individual arbitration instead of class-action lawsuits. amazon has come up with another way to get lx in your home.

the maker of the smart home device is investing in a funding round. this is a company that makes a module that could be in a home at a job site. it back startups that use voice technology. stocks could be adding a letter. square dan said that should be the news center of the complex, highlighting the buoyant payment volume. he raises price by nearly 50% to 120 five dollars. square shares have gained more than 160% this year. said -- about the company's growing user bank. -- base. after ducking a congressional testimony, google ceo is headed to washington. will he be able to quell a rising rage of anger directed at the search giant? ♪ xfinity mobile is a new wireless network

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emily: this is "bloomberg technology." i am emily chang in san francisco. .oogle is tweaking its ban it will now allow regulated could do currency exchanges in japan and the u.s. to read ads on its website. in a blog on tuesday, google said advertisers will need to be certified with google for the specific country in which the ad will serve. advertisers can apply for certification in october. staying with google, the company has been a favorite punching bag of conservative politicians of late. first it was president trump claiming google's news and search were biased against him and republicans.

then it was the flak google took for not sending its leaders to testify on capitol hill. a slight that led to an empty chair among leaders from twitter and facebook. now he will be meeting with lawmakers to defend google saying in a statement, i look forward to meeting with members on both sides of the aisle and answering a wide range of questions and explaining our approach. the meetings will continue google's long history of engaging with congress, including testifying seven times to congress this year. to discuss we have been brodie who covers tech lobbying and tom giles. we know that pichai will testify at some point this year after the midterm elections, but what can you tell us about this meeting with lawmakers and what might transpire there? ben: the focus will be on two things. one is the allegations of anti-conservative bias that you talked about.

that sort of punching bag we have had here. i think some of those concerns are genuine, at least on the part of lawmakers. that sort of punching bag we what pichai has to do is convince those lawmakers and talk about their approach, as he said at what they think is any conservative bias and search in news came about because of something else in the algorithm. he might be able to talk a little bit about what else goes on in there but it is a little bit of a black box, and that doesn't worry people. the other thing i expect to be a huge issue is the attempt to get back in the chinese market. i think that will be a major talking point. emily: kevin mccarthy tweeting, the american people deserve the facts, not vented viewpoints, these platforms should clearly know what is news and opinion. #stop the bias. he was we tweeting a tweet from president trump's 2020 campaign manager. how much of an uphill battle is google going to be fighting here? this is after video leaked of

sergey brin telling the entire company that he found the election of donald trump offensive. >> it did not help that they did not send a high enough level of executive. he has his work cut out for him. istainly, -- google strength blind with science. they need to explain that our algorithms do not favor one side over the other. they can also remind them that their platforms are very much have a way of disseminating -- disseminating right wing points of view. they have been a platform that the trump administration has used to its advantage. these are the things that google needs to emphasize. a also need to bring it back to this question of the public good . do we do a public good. what are the services that google provides to the consumer free of charge and how does the consumer benefit from that?

is society better off for us being there, or is it worse off? that something google executive needs to emphasize. emily: google did not skip the testimony without understanding what the consequences would be. do you think it is a smart strategy that they essentially separated themselves from the social media companies, which have been getting dragged down. there are not in the same boat or in the same business. including not going a couple of weeks ago, did it work in google's favor? ben: it's possible that is the case. we have been concentrating in washington on facebook and they have taken a lot of the heat. i think things really did turn a couple of weeks ago and i think it was a little bit of a miscalculation and we are really focusing on google now. the advantage pichai will have when he testifies openly in november is republicans may not be looking as much for that punching bag because it will be after the midterm elections.

punching bags come out right before november. the problem he will face is we believe he will be testifying before the house judiciary committee. he has the option of the senate intel committee. it has been relatively bipartisan, hasn't really been looking at political bias and things of that nature. the house judiciary committee is really sort of double down and held a number of hearings on alleged and the conservative bias. i think he would face really some tough and possibly fractious questioning their. emily: we've been following the department of justice decision to take a closer look at big tech. attorney general jeff sessions met with the attorney general to talk about things like privacy. we caught up with the attorney general of california after that meeting. take a listen to what he had to say. >> the conversation really focused on the issue of competition and the whole issue of antitrust and privacy. a great deal of conversation about privacy. many states i believe are interested in trying to make sure that our consumers are as protected as possible it comes

to their personal information. we see what happens when some of the personal information gets out there in the public sphere. we want to make sure we can keep that information for that person private. emily: after the meeting today, they decided not to open an investigation. why not, and does it mean one could not be opened at some point later? ben: i think an investigation could basically be opened at any point. lots of justice departments often like states to continue doing what they are doing and there are states that are probing these privacy concerns as well as possibly some anticompetitive concerns. one of the interesting things that came out of the meeting was the idea that attorney general jeff sessions may believe the antitrust law is a way of confronting this alleged anti-conservative bias.

that would be out of the mainstream, certainly out of the legal mainstream, if he did believe that. but what i took from the meeting is that the focus here seems to be on consumer protection and privacy. it seems like the states increasingly will be talking to one another as they look into things like cambridge analytic a or the google location sharing. emily: tom, are we facing new legislation? tom: the big area the ag wants to steer clear of is the whole idea of political bias. once you start legislating that, you start legislating free speech and they really want to steer clear of that, as much as jeff sessions wants to try to bring it around to this bias, this censoring of opposing views. ag's do not want to get into the business of censoring and dictating to facebook and google and other platforms. here is what you can and cannot do. there is really no legal basis for it. which is why keep hearing them come back to privacy and

antitrust. emily: i know we will continue to follow all of this and new developments. coming up next, our exclusive conversation with the ceo of j.crew and why amazon is the perfect partner. plus, qualcomm versus apple. the long-running legal battle heats up with yet another accusation of intellectual property theft. is there a chance for settlement? this is bloomberg. ♪

emily: last quarter, j.crew

sales growth breaking consecutive quarters of negative 15 sales. the last two weeks the ceo relaunched the brands. sitthe new retail series we down for an exclusive interview and discusses the company's recent decision to sell its mercantile grant on amazon. >> i really don't believe we compete with amazon on the main j.crew line. i see the products that are being sold on amazon as more value-oriented. mercantile really is a new brand as well. it is geared toward the younger customer, still with the preppy spirit and a greater value. and we felt like amazon was the perfect home to launch that new brand. >> but you are not worried that about cannibalization? jim: no. >> are you concerned at how they

might use your sales data? jim: i believe we will maximize the sales for j.crew mercantile by growing j.crew mercantile. >> do you envision further brands being sold? jim: live at the moment. >> you also develop third-party relationships. how big a part of the business to see wholesale becoming for j.crew? jim: in the short-term wholesale has been a big global opportunity for us. we have a wonderful relationship in the u.s. with nordstrom, but we do not have a relationship across the globe. allntly we were launched across europe and all of the major department stores, and in south america as well. we are exploring opportunities in asia now. >> two weeks ago you relaunched the j.crew brand.

what sort of response have you had from customers? are you seeing increased traffic and higher sales? jim: we are excited about the relaunch. we are definitely seeing an increase in new customers as well as reactivated customers. people that have left the brand and are coming back to j.crew. >> are they spending as much as you would like? jim: they are. it's an exciting time. when i started, i received so many emails from customers saying, i loved j.crew, but i have grown out of the brand, meaning physically. it doesn't fit me anymore. we are now receiving so many comments be a social media of -- via social media of people who are so happy to be able to shop the brand again. so inclusivity isn't just about trying to be everything to everybody. it's about in whatever you are doing, including as many people as possible. in fact, we received a comment on instagram from a woman who said, thank you so much for

showing the extended sizes. please keep doing it, it helps me a lot. >> you've talked a lot about engagement through social media. that was another thing we saw what the relaunch or change in marketing strategy or a shift to more digital marketing. have you also relaunched what i guess i would call the backend of the business as well? how much has supply chain and -- supply chains changed and inventory management changed at j.crew? jim: that is the work that has been happening over the last year. a lot of it has changed. we have organized the business to be more responsive to customer needs, essentially more customer centric back end process. emily: that was j.crew ceo jim brett and exclusive interview with bloomberg. j.crew might welcome a partnership with amazon but another ceo says amazon is encroaching on its turf, but

it's confident that shop of eyes can compete with the e-commerce giant. in fact, he said he welcomes the competition and added it has a strong warning for canadians who -- canadian lawmakers who may want to copy president trump's tax cuts. >> think every country, including canada should consider looking at taxes, optimize it and do it evidence-based. i do think it is largely in most in -- emotion-based. i think there are attempting a very dangerous experiment over there. to call canada for doing the same. i want to be a bit more careful. businessr own globally, we have heard from ceos and experts that the

chinese relationship is still a difficult one including the big sticking point on trade, which is intellectual property theft? what is your thinking about that and help careful you are about china? tobias: it is very complex and multifaceted. it is overblown in some ways an underappreciated in others. i think it is a reality of the globalized economy that everyone has to be very aware of how to deal with i.t. in general. there was a time when you didn't really have to think about a lot of these kind of things, but it's not even specific of china but generally of global kind of thing. if you talk about the trade war, it has presented an opportunity for canada specifically. you have the economic situation and now the overhang of nafta, no one really knows which way that's going to go. i think it's an opportunity in

general for canada to diversify a little bit and look at asia and europe. we have tree -- free trade agreements with europe. it made up being quite good for the economy. is that adaptive this that characterizes your customer base you responded to. how do you constantly respond to that while flying the flame? differentis is no than shopping for the company itself. we had merchants sell globally, the global situation as we talked about changes a lot. we are so used to it changing technology basis, we were known for online stores, which is a big channel, but you also buy something from shopify that you buy on amazon or facebook or elsewhere.

the interesting thing is, that is very transient. five or 10 years ago, we had myspace. haveuld help -- we would people sell through myspace because that was a big factor. that is no longer a factor. we are a technology company in the retail space. they are confident with our adaptability because that is the core value of business. emily: that was the shopify ceo speaking with amanda line. coming up, and other ip dispute in the showdown with apple. is there still a chance of the settlement? that's next. this is bloomberg. ♪

emily: it seems like a never-ending battle between qualcomm and apple, and yet

another dispute over intellectual property. qualcomm is claiming apple used its software to help intel improve its own chips. the accusation follows more than 70 suits and countersuits over patent royalties and infringements globally. apple first sued the chipmaker and now it exclusively uses intel chips in new phones. could the new accusation further hinder a future settlement? what is the latest going to mean? >> this came out about a year ago and qualcomm threw it around and said there was some suspicion about what apple was up to. now it's saying we have the evidence and we want to add it to a case that is already going on. clearly it's another attempt to ratchet up the pressure on apple. emily: is the evidence compelling? ian: we don't know. the judge has to initially decide whether she's even going

to allow it to be considered or if there will have to be more time for more evidence and discovery and everything else. emily: we sat down with the qualcomm ceo, take a listen to what he had to say about this suit with apple. >> i think there's probably no better opportunity and partner for qualcomm endured with apple. it makes sense that the technology leader in mobile should be partnered with the product leader in mobile. those things tend to work out. the way we think about the business is eventually you get the disputes figured out and you move on to a different time and i'd hope to be in that according to the schedule we already laid out. emily: how do you square that with the filing today and it is? ian: what he said was sometimes these things get settled, so the basic strategy on both sides, apple is doing the same income

as much pressure as you can, causing the other side to blink, then we will smile and shake hands and walk away friends. emily: what is the chance of settlement? ian: we haven't seen either side come close to blinking. emily: so what else are we waiting for? ian: the juries have to take a look at the evidence and the judges have to show which side might be winning. maybe there is an injunction, who knows. something like that which forces either side to take this a bit more seriously. emily: either way, qualcomm is not in apple's phone. would we expect that apple would go back to qualcomm for later generation, or is that done? ian: if you believe what steve told us, it is basically a case of if we design a better chip, if we can produce something apple has to have, they will find a way to put it back in there.

at the moment, it looks like a distant prospect, though. emily: how big are the consequences for qualcomm if they lose? ian: the consequences are already baked into what it means for the chip business. for licensing, the consequences are huge. this is the business that drives the majority of their profit. without that, their ability to push that chip technology forward is challenged. emily: what does apple lose? it is a much smaller issue for them, clearly. but what does apple lose? ian: basically apple has to go back to perhaps using qualcomm and it has to pay millions of -- billions of dollars in licensing fees. emily: which they are already paying. ian: which they have stopped paying, but they say they are putting the money into account. it's not chicken feed but it's not going to make a huge difference. emily: why do you think apple is taking this to the wall, given its size and scale? in the grand scheme of things, it's not that big a deal.

ian: simple answer is why not? they can afford to win, lose, or draw. why not put as much pressure as possible on your opponent? emily: when do you expect to see a resolution? steve told us within this year there was a possibility he thought of coming to terms. have these cases coming up in germany and china. those courts have the ability in theory to ban the import or export of the iphone. if you are apple, that's not something you want to be facing. assuming there is a nudge in that direction or the opposite direction, and maybe one side has to cave in when that decision starts to materialize. emily: how optimistic are you? you have been covering this industry are two decades. you know better than anyone, except for maybe steve. ian: qualcomm tends to win. it's lawyers, by and large, have won over time.

emily: why? ian: they would argue it's because their intellectual property is so fundamental to what is going on that as soon as they can get in front of the right judge and jury, they will win. emily: we put a lot of money on what you have to say, so thank you. and no i pushed you on that one. you can catch the rest of that conversation on studio 1.0. wednesday at 9:00 p.m. eastern time, 6:00 p.m. pacific or it -- pacific. we talk about a lot. and that does it for this edition of "bloomberg technology." tomorrow we will have the roundup of the senate commerce committee, the executives are heading to washington to testify, and we are there. i'm emily chang. this is bloomberg. ♪

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