♪ emily: i am emily chang in san francisco. this is "bloomberg technology." coming up in the next hour, facebook goes to war to try to save democracy. we go inside of the social network's war room, where employees are running interference on foreign and domestic attempts to undermine the vote. but will it be enough? plus, india is the next battleground in the fight for e-commerce dominance. amazon and walmart fight to become the top online retooled -- retailer. how much will they lose in the

process? the former microsoft ceo is bringing tech to basketball. how the clippers are using augmented reality to court more fans through the gates. first, to the top story. with the u.s. midterm elections three weeks away, facebook is on offense. in 2016, we know russian efforts to disrupt the presidential election reached 150 million people on facebook and instagram. and fake news ran wild. this year, the social network does not want to repeat. in addition to the security team that is 20,000 strong, we got one of the first looks inside a so-called war room to combat the war on democracy. this is facebook's election war room. the nerve center of the social ,etwork's election interference where teams of engineers, cyber policy, and the data specialists are patrolling for fake news, misinformation, and meddling. what is happening here right now? >> we have experts from across

the company. they are looking at dashboards and seeing if there is any spike in content that could be related to voter suppression and prevent any of it from going viral. emily: the war room did not exist in 2016. in fact, facebook executives seem to be in denial the social network could influence the u.s. presidential election at all. >> personally, i think the idea that fake news on facebook, of which it is a very small amount of the content, influenced the election in a way is a pretty crazy idea. emily: but in the last two years, it has become clear that russia weaponize they spoke with the expressed purpose of sending u.s. elections into turmoil. facebook apologized for not hedging it and committed massive resources to combat it. but what facebook calls coordinated inauthentic behavior has continued, not just from

russia, but iran. with midterms just weeks away, facebook says activity is ramping up, the majority coming from inside the united states. >> in order to manipulate public debate, you have to understate the culture you are targeting. there will also be more people inside of a country that understand it then outside. we are talking volume. obviously, the interference from overseas can be particularly professors -- can be particularly pernicious. emily: at what point would mark or cheryl step in? >> part of what we try to do is we push as much of the decision-making to the teams as possible. but obviously there is an escalation chain process and available so for you need to move something up, we can do it quickly. emily: this effort expands across 24 teams across the world, including law enforcement and security agencies that are also monitoring facebook messenger, instagram, and whatsapp.

not just ahead of the u.s. elections, but a presidential election in result. -- in brazil. these mere mortals are not alone. >> our investments in machine learning have allowed us to block fake accounts usually at the moment of creation. emily: still, there is an indefinite amount of nuance when it comes to what kind of activity and content could breach policy. this week, the company said it would take on misinformation about how people could vote and whether the vote would count. but other types of voter suppression, like whether polling places are closed or under threat by an active shooter, would be outsourced to a third-party, downright, and potentially flagged as false. lawmakers are watching. >> i think facebook and the other social media platforms were slow to react to this. they were woefully unprepared during the last election as the russians weaponize social media. they are slowly coming to realize just how much of a threat this is and an attack on democratic process. i welcome the reforms.

the final analysis is going to be up to the american people to recognize this threat and be aware of anything they have seen before that seem divisive or very unrealistic. emily: but expecting the users to make the call might be equally unrealistic. the real problem, others say, may be the way that facebook itself operates, keeping users in their own social silos that only further divide. >> we cannot fix 2016. and that is not my goal. my goal is that i believe the advertising business model creates the wrong incentives for facebook, and that essentially it forces them to use highly addictive technology, and to basically push people to increasingly extreme positions. so, polarization is good for their business. anger and fear are good for their business. emily: does it concern you at all that facebook could be hurting democracy more than it is helping? >> i think our goal and

is to ensureility we are helping democracy more than we are hurting. we are ready. that does not mean there will not be challenges. when you have malicious actors like this, there will always be challenges. emily: the question remains, will 2018 be different? the war room is already being put to the test in brazil which is in the midst of a presidential election. you saw brazilian and american flags in that war room. facebook is using the word delighted to describe how efficiently it is performing. to talk about brazil and how the battle against fake news is being fought, i want to bring in a journalist from brazil. a is working with facebook as fact checking partner. when brazilians went to the polls over the weekend, they debunked 12 rumors that combined for 1.7 million facebook shares alone.

also with me in the studio is sarah frier who covers facebook. sarah, there is a situation rapidly developing right now where you have the left wing candidate calling for an investigation into the right-wing candidate for deliberately running and deploying fake news, not just on facebook, but on whatsapp. what do we know? sarah: haddad has been attacked by a lot of this misinformation, and he is asking federal authorities to see if that is onaro'sfrom bols campaign. a lot of the venue for this attack is on whatsapp. that is something important to think about. as facebook deploys the war room where they are trying to see the fake news trends and find reports about not just voter suppression but hate speech and spam, whatsapp is a harder platform for them to deal with because they cannot see what people are sending each other.

emily: the initial election happened on october 7. we have heard about the violence and we have heard about the misinformation. what was the election like from your perspective? >> i think we had a very large scale of misinformation and fake news websites, but also images, videos, audio. any kind of media that was used in order to mislead electors from what is actual facts. we've seen that during the weekend prior to the first-round voting day, but we have seen that scaling up during the last five months. we have already debunked more than 100 pieces of

misinformation from at least sense july. most of them come from the right-wing candidate, but also, some of them come from fans from the opposite side. it's not that this is a monopoly on the right-wing, but we see it being scaled up to an industrial level from the right-wing party and bolsonaro's campaign. emily: sarah, when you spoke to facebook executives, they were delighted with their work in brazil thus far because they were able to identify hateful content going viral towards the leftist candidate and take it down. sarah: not just that leftist candidates. but after the polls closed, they saw a lot of hate speech. hate speech inciting violence directed toward the northeast region of brazil. that went for the dodd -- that

went for haddad. this region is one of the poor of brazil. they saw the way the war room works, is they have representatives from the facebook teams that have to work on this task. operations, engineers, data science, policy. so in that case, the data scientists were able to see this is the kind of content we are seeing. the policy person says this violates our rules, and the operations people were able to go out and find the content to take it down. facebook says one reason they are so delighted is that what would normally take them a few days to accomplish, they are able to accomplish in two hours. now, is that enough? there was so much. the volume of fake news around this is so heavy as our fact checking partners have said and this is something on the facebook platform. on whatsapp it is basically invisible. emily: tai, you have spoken to a

u.s. congressman that said at some it is up to users and they point have to discern whether the posts are true or false. is it reasonable to expect facebook can really do this? on the flipside, is it reasonable that users will be able to discern what is true and not? tai: ideally, yes. we need to empower people to fact check for themselves what is on the web. let's let's -- but let's be realistic, it is not simple. we don't have a scale to do that. we have to be using technology in our favor. we see now that partnering with ideal, but it not has somehow stopped the spread of some misinformation on the platform.

meanwhile, this kind of misinformation is on whatsapp which is much more difficult for people to fact check. one.azil, we have another whatsapp, twitter, and facebook are free in your telephone plan. so if you hire a plan on your phone, you receive free data to use whatsapp, but not to access debunking and fact checking websites. it is on equal. -- it is ounequal. you can receive this information for free, but you cannot fact check them for free. when people have low levels of media literacy, it worsens. emily: we're going to continue to follow in the days leading to the runoff election happening on october 28, and the u.s. midterm

elections about the week after that. tai nalon, thank you for joining us. and sarah frier, thank you. the digital payment giant paypal reported revenue beating estimates. the strong performance was boosted by venmo, which handled $17 billion in the quarter, growing 78%. the company also announced a partnership with american express, which will allow customers to use amex reward points at paypal merchants. ahead, e-commerce giants amazon and walmart are after global expansion. next up on the battleground, india. this is bloomberg. ♪

emily: it has been five years since amazon launched in india. and two since prime made its debut in the country. but shopkeepers and store owners don't know who jeff bezos is and many people want be able to tell you. they are struggling to win over the country's people. walmart spent $16 billion to acquire amazon's prime rival in india while alibaba has backed an online retailer. for more, we have brad stone who has traveled to india for this story. who is winning? brad: i think probably both

companies are doing well. it is such an open frontier. you have tens, even hundreds of millions of people getting their first smartphones, coming online for the first time, and people in poverty moving into the middle class. there is opportunity. these companies are spending a lot of money, probably unprofitably, to get market share. they are spending a lot of money on promotions try to get customers. emily: what are they doing differently here then we might see in the united states? brad: so much because of it being a different landscape. one thing that they are doing that surprised me is that they are empowering middlemen. you can go to stores in india and you sit down and somebody and then you order something, the package is delivered to the store. you can go and pay them cash. they are really rethinking everything from the ground up. emily: how is this government

handling it? india is historically a place with so much bureaucracy and middlemen and red tape. things move more slowly. brad: to simplify a complicated situation, there are limits on foreign investors coming in and being multi brand retailers. like department stores, online or off-line. amazon and walmart have marketplaces but they also finance side companies to go and sell things on their own site. the new set of regulations might put more limits on that. both companies are lobbying very heavily for a hands-off approach because they want to do more business in india. emily: which company do you think will have the upper hand over time? brad: walmart made a huge commitment to buy flipkart. i think both are very profitable. amazon lost 2 billion or $3 billion in india last year. next couple of years, amazon is probably more likely to lose money. maybe they might get it.

this continues to be an unprofitable market. amazon, which has the stomach for it, probably. emily: does jeff bezos care about india personally? brad: he went there a couple of years ago and wanted to hand over an oversized check to the head of the india division on a elephant. and the could not find any elephants. he had to do it on the truck. he is using his notoriety to build a business here. it shows how much he cares. emily: if only more indians knew who he was. brett stone, thank you so much. check that out in this week's edition of bloomberg businessweek. coming up, goldman sachs and galaxy are betting big on crypto by pouring $15 million into the cryptocurrency custodian, bitgo. we will talk to the ceo of bitgo next. this is bloomberg. ♪

emily: goldman sachs is getting deeper into bitcoin. goldman and a venture by one of their millionaires are investing in cryptocurrency custodian bitgo. they put in about $15 million in the latest round of fundraising. bitgo guards digital currencies for institutional investors. for more, let's bring in their ceo. mike, what you get out of this investment from goldman and galaxy, aside from money? mike: it was not about the money. it is much more about the strategic nature of this. institutional custody is something we have been talking about, it is a big missing piece. some people are holding their assets on exchanges. that is not a model use in any

other asset class, but we use it h -- we use it here. bitgo is working on changing the infrastructure for some time. goldman and galaxy are looking for that as well. they found us. happy to work with them. emily: can you defined by institutional custody clients? mike: when you think about custody for your own assets, that is your choice with what you do with your own money. you can put it in your wallets, your mattress, your bank, it is up to you. when it comes to institutions, they are holding other people's money. we have hold a much higher bar for what those custodians are doing. we want to know you are not going to cheat, not lying, you are audited, you have actually got the assets. custodians help. emily: how many clients do you have? mike: over 300. we are a global firm. the latest form of the product around custodianship is more about hedge funds. emily: we have seen goldman slowly increasing its commitment to bitcoin after initial

uncertainty. what does goldman get out of this? mike: goldman is a very different company. they have been a financial services powerhouse for decades. their ability to move into the space requires more than smaller companies. it will take a while because they are a bank. they are under more regulatory scrutiny from a number of different regulators than bitgo is. emily: how much of your business is compromised by the amount of shady practices and misinformation in the industry in general? mike: part of the challenge for the entire industry is to figure out how to get the word out it is not just about that. we actually can create safe money. we have the best form of money ever created with digital currencies, and we can take that forward. we are a regulated company. we have all of the same rules and terms of customer identification, etc. that any other custodian would be subject to. we are doing the same thing for

digital currencies. emily: do you think the market is going to turn around? is it low right now? mike: it is definitely low right now. no doubt it will turn around. the question is when. emily: when do you think? mike: i do not like to guess on that because you can be right or wrong, it does not matter. we are in it for the long-term. bitcoin has opened our eyes to the idea that digital currency can change the way you move money. you can move money around the globe 24 hours a day, seven days a week, with no counter party risk. we're never had that before. emily: what is your objective? would you sell the company to goldman? mike: we are trying to make an impact on the world. it is not about sales. i do not want to sell it to goldman. the idea is we are building a new product that will enable new things. we can change the way the financial system things. marrying silicon valley with wall street will allow us to learn from what they have been doing over the last decade and then hopefully also bringing some of the invasion -- some of

the innovation that comes with silicon valley tech companies. emily: mike belshe, thank you so much for stopping by. coming up, the l.a. clippers are reinventing basketball. how augmented reality could change the way fans interact with the game and bet on it. i will speak to clippers chair steve ballmer next. "bloomberg technology" is livestreaming on twitter. check us out @technology, and be sure to follow our global news network, @tictoc, on twitter. this is bloomberg. ♪

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♪ emily: this is "bloomberg technology." i'm emily chang in san francisco. steve ballmer is known for his enthusiastic speeches as the former ceo of microsoft. now he's bringing his passion for tech to the basketball court. as the owner of the l.a. clippers, ballmer is revealing an augmented reality platform that puts fans in charge of their viewing experience. it uses a mix of machine learning, ai, and augmented reality to let you estimate probability. fans can toggle between coach, player, and mascot modes for different diagrams and camera angles. i sat down with ballmer to

discuss. take a listen. steve: day in and day out, the technology industry, like every other industry, has a key role in society. some of it is all positive in goodness and innovation, and some of those things come with a downside. as the downsides get revealed, whether with security issues in software number of years ago, privacy, election manipulation, i don't think the spirit of excellent innovation will be anything other than lauded, and yet the tech industry has to also take these bumps and bruises and serious requests from society to do better. i wouldn't call it a once-in-a-lifetime, but there will be excitement about tech and there will be issues over which tech needs to show responsibility. emily: i know you are super pumped about this. you are pitching this as a

revolutionary way to watch clippers games and this puts the viewing experience in the hands of the viewer. how does it work? steve: what we've done essentially with our partners , a very cool technology company here in l.a., is apply our -- artificial intelligence to watch, study the game, and then draw in real time automatically what is going on. so if you want to watch as a player would watch and see the probability that your teammates will be successful for a shot, if you want to see real-time diagramming of plays, we provide you that. if you want various camera angles, you can get that. if you want live commentating, you can. computer-generated highlights are available in near real-time. the ability right from within either the website or within the applications to tweak things out, we provide all of that. that is in beta. the thing that is broadly

available today, which is very exciting for people in the los angeles market, is a set of augmented streams to do much of the things that i talked about, which are available now on the fox sports app, and people can watch the game that way tonight. emily: so this is about courting the viewers of tomorrow and the nba skews younger. who are you trying to attract with this? steve: we are trying to take first the fans who are already excited about the game and give them a way to get into the game even deeper. in every business i think one of the first things you have to do is feed your enthusiasts. and particularly since nba fans tend to skew younger, we think we will see great uptake by today's fan base. we are also building out interesting things to draw in people who know less about the game. because this is essentially a software service, we will

continue to feed new products and ideas into this thing with great regularity. emily: given that you're collecting all this additional data, is this something that could also help the team win games? steve: this is actually built off a set of technology that became at first in an analytics product. there are six cameras in the ceiling of every nba arena. the software we are talking about starts by looking at the floor, seeing every player, knowing where the ball is moving, the speed, and there is a layer of so-called machine learning software that can tell you exactly, that was this kind of pick and roll. it's success rate, likelihood to lead to a shot is x, it is being defended in this way. all the core technology that feeds a set of tools that the teams do use to improve the way they game plan. product named eagle, the clippers were one of the first users of that product from this company second spectrum here in

l.a. emily: where does the tech go from here? legalizede, how could sports betting be integrated into this platform? steve: we have a platform where you can show additional data real-time in the game and with which you can interact. i think that makes it a great platform to support legalized sports betting and sports gaming when that comes on board. you may want to see fantasy points, you may want to see probabilities of certain things happening. there's a lot of things that might be legalized on which people can gamble. we can show those to you live on the screen and with interactivity there's a possibility for online gaming partners to work with us to augment the experience in that way. emily: it is going to be an interesting season. you have lebron going to the lakers. how are the clippers going to up their game with that on the other team? steve: i love our team, i will be honest.

it's a very different team than last year. we have guys back who were injured for much of the season. we have a bunch of new players, we have some rookies. i love our team. it is very close knit. it's consistent with what i want out of our team. tough-minded, gritty folks who are going to dive in and get things done. i can't comment about other guys, but no one is going to want to play us night in an d night out. emily: current l.a. clippers owner steve ballmer. "the wall street journal" has reported that secretive date of mining company is considering an ipo. the company has reportedly been valued at $41 billion, double its previous valuation. according to "the journal," the company is in talks with morgan stanley and could go public as soon as the second half of 2019. you have heard of matchmaking, but imagine a job finding humans

their robot bff. and succession at square. jack dorsey's top number two is gone. what's next after losing their cfo? this is bloomberg. ♪

emily: matchmaking between two friends is hard enough. imagine trying to pair someone with a robot companion. that is exactly what the researcher here in san francisco is trying to do, starting with the elderly. ♪ >> meet betty. she lives by herself, but for the last few, she hasn't been a lone. >> tell me a joke.

>> did you hear about the claustrophobic astronaut? >> no. >> apparently, he just needed a little space. [chuckling] >> most technology isn't made for 93-year-olds. but this woman is making sure that this particular robot is. >> who are you? >> she is researching the way we interact with machines, and if she has her way, robots will soon be a trusted companion for all of us. >> how can i help you? >> i am a human robot interaction researcher. ♪ danielle works for an israeli startup called intuition robotics. it's u.s. office is here in downtown san francisco.

>> hello? >> hi, danielle. >> come on in. >> the company is funded by couple of big names like samsung and toyota. full disclosure, bloomberg venture capital arm is an investor, too. >> can i take her out for a spin? tell me what you can do. >> i am a social robot designed for older adults. i can connect you to your friends and family and even play music. >> these features might remind you of the amazon echo, but you would be missing the point if you compare her to a smart speaker. she is not meant to just be useful. she is meant to be a companion. >> why don't you take a break and have a drink? >> and that is why she has a head that can nod and make other subtle gestures you would expect from a pet. >> through our research with

older adults, we are finding that often on a daily basis that someone tells her that they love her or that they like her. >> literally i love you? >> they will also tell her, i'm depressed, or i am lonely. they will open up to her in a way they might not necessarily open up to a human. >> it is not on sale yet. but a prototype is already in the homes of about a dozen early testers who live in the bay area. >> tell me what the weather is today. >> danielle's job is to figure out what's working and what is not. >> sorry, please rephrase your request. >> she does that by visiting each of her testers twice a month. >> how important are these visits to your job? >> they are critical. we are building a product for people who we are not. i'm not a senior. and how could you know how to

design for somebody if you don't do research? because otherwise, you would just be designing in the dark. danielle's research has helped shape every little facet, from the way she moves to the way she talks. >> it is a very special job and it can be really hard and it can be really frustrating. but at the end of the day, it's incredibly rewarding. i think the most rewarding part about it is when i see the joy on the user's faces. like they saw their feedback turned into something real. ♪ >> today, we've driven east of san francisco to go see one of danielle's research participants. >> tell me something interesting. >> did you know that ronald

reagan was a lifeguard in high school and saved 77 people's lives? >> this is where conversation is. i should say no, i did not know that. i expect her to be able to continue a conversation for at least a couple of comments. >> yeah. why is that? >> because that is companionship. >> by 2050, almost half a billion people will be 80 or older, and if current trends continue, more and more are going to be like betty, living alone. danielle knows that no robot could ever offer the same companionship that a real human could. and the key to her work is to embrace that very limitation of

machines. >> robots should help humans do what they love, help humans interact with more humans, help humans in general, not pull humans away from humans, not take human jobs and leave humans without purpose. >> whether it is in our workplaces or in our homes, robots are soon going to be everywhere, and it's up to danielle to make sure this robot filled future leaves us just a little better off. >> so don't be afraid, and if you are afraid, come and join us. i promise it's a friendly place. emily: coming up, square, the company mixes old-school with the new. how it aims to be your business's one-stop payment and inventory shop, next. this is bloomberg. ♪

emily: square is looking to take on old-school credit car machines with a new device it calls the square terminal. the terminer let's -- the terminal lets you processing new type of payment and print receipts from one device you can pick up and take to any part of their store. it has software that lets merchant access inventory and set invoices. we sat down with jesse to get the scoop on the new machine and how the company will move forward following the recent departure of cfo sarah frier, who went on to become ceo of the company called next-door. take a listen. is a tremendous executive in a really good friend. and we are happy for her. she's doing something she has always wanted to do. we have a lot of powerhouses around the table on the executive team, and although there is a role to fill, we fill -- we feel confident in who we

have around the table. emily: we talked about the strong bench on the show at many times. investors are asking who is going to fill her shoes. jesse: we will start the search for a cfo and we expect there will be a lot of interest in it. our lead independent director and former cfo goldman sachs will lead the search and we have a lot of confidence we will be able to fill it. emily: what impact do you think this will have on the company and the executive team? jesse: we feel great about our purpose and our momentum and the people we have around the table. i don't think we will miss a beat. emily: you are announcing the new square terminal. what is game changing about this and how is it different from the previous hardware register? jesse: it's a great new terminal that combines our payment business, but also hardware that is fresh and new and has the technology people need. there are millions of terminals in the u.s. and worldwide. they're made of hardware that are generally lackluster and not

very forward-looking. this will fix all of that. emily: you are the hardware lead. you worked at square for seven years and apple for eight years before that. what did you bring of your apple sensibilities to square? jesse: i learned a lot at apple, i learned from the best. you learn what excellence means. you try to get there. you learn to value and scrutinize execution. if you cannot execute, none of it really matters. finally, i learned you have to identify the technology that will affect the customer experience and the things you want to control end to end. for apple, that is many things. for square, that's our payment infrastructure, the way we move money, the embedded software that runs are system. emily: that said, like smartphones, there's a lot of competition. as you mentioned, there are so many different kinds of registers. they are very different. but how does this standout from what is already on the market? jesse: we really benefit from integration. the payment service is provided by the same people that make the

is connected app to mastercard, visa, and ask, discover. we have a great relationship with apple and google. we can make something that is integrated end to end, and will provide a seamless customer experience, not stitching together a variety of suppliers. emily: how will this expand the customers that use square? jesse: one segment that has been out of reach for us, big businesses that have a specific point-of-sale, like a dentist or optometrist. square will not make a point-of-sale for them. all those businesses are entrenched in that system, but need to have a way to accept payments right next to it. there are terminals around the world that are bolted next to a special point-of-sale system. emily: what were the biggest challenges building this hardware? jesse: integrating hardware and software in a small package, has a built-in battery, works on wi-fi and has a built-in thermal printer.

you're looking at something that doesn't want to be small and sleek and easy to pick up. really easy to scoop it up and walk around the store. it's a great consumer electronics design. making sure can appeal to the consumer aesthetic, not the calculator from 1985 that they've been forced to use. emily: there are questions about jack dorsey's role. we know we have seen him testify on behalf of twitter before the u.s. congress. we have the elections coming up which is also big-time for twitter. how present is he? jesse: he is always there. i met with him today. he has put together a strong bench of people. i love working with them all. he has asked to be judged by his result. in q2, we put a perfect quarter in a row of revenue expansion. i feel good about our momentum, especially with new product launches. emily: apple is expected to unveil new ipads and mac computers at an event in new

york on october 30. bloomberg reported earlier that apple is planning the largest revamp to the ipad pro since it went on sale in 2015. plus, there will be a lower cost laptop in a new mac mini desktop. here is tom giles. what do we know about this event on the back of the smartphone event? tom: that's right, lots of new products in time for the holidays. it's a crucial selling season for apple, as we all know. it has been a few years since they announced something there. don't often announce stuff outside of cupertino or san francisco. they did have one education related event in chicago earlier this year. they are branching out somewhat but it is still not a regular occurrence. ipad, they will bring some of the features of the iphone x and face id for example to the ipad line, bring some more excitement to that. as you know, ipad was a great

seller out of the gate, but it has since been kind of cannibalized by more recent products like the iphone. emily: in that event in chicago where they unveiled education software, that will power sales of the ipad. apple has also pitched this app for education into schools as well. tom: schools are an area where apple really dominated for a long time. but lately, you see schools getting into the chrome book. emily: they are cheap. tom: they are, they are a lot less expensive. my kid uses one at her elementary school. it is definitely an alternative to apple in the classroom, so they needed that. as far as the new macs are concerned, you will see a new macbook pro. macbook toe the new replace the macbook air. emily: we just saw an announcement on coverage of

apple, putting up $1.5 trillion target on apple and saying it's not the devices that will power this, it is the service business. tom: they are buying the apple story about the big push to services, making it tens of billions of dollars in revenue. you have seen apple go after the aggressively with its push deeper and deeper into music, video, entertainment. they want to be a services company as well as a hardware company. emily: and the devices make it possible for them to push the services to consumers. tom: and they are all interconnected. they all get us addicted. you are using the iphone, you are using the watch, the macbook , the ipad, all of them. they all work together. emily: tom giles, thanks so much. that's all for this edition of "bloomberg technology." make sure to tune in tomorrow. we will have a congressman who will break down what goes into

his proposed internet bill of rights. i'm emily chang from san francisco. this is bloomberg. ♪ >> the following is a paid

program. ♪ >> the following is a paid advertisement for "credit secrets," sponsored by info up llc. the product endorsers who appear have been compensated for their travel and lodging costs. all endorsers are actual and enthusiastic and successful users of the "credit secrets" program. ♪