makes tv... simple. easy. awesome. "bloombergp on best," the stories that shaped the week in business and around the world. it's a brand-new year, but many issues sound familiar. negotiations in washington over a government shutdown, concerns in china over an economic slowdown. >> the private and official pmi are purely in contractionary territory. >> apple rattles investors with its forecast. >> we've been anticipating this the past few months. this was bound to happen. >> 312,000 jobs added to the u.s. economy in december, smashing expectations. fed, this is "i told

you so." >> there is too much gloom and doom. i prefer boom. >> how should central banks react? two said presidents share exclusive insight. >> my own view is we should be patient. >> the time is going to tell us. we are going to be looking at the data, assessing conditions. it will tell us if we are about right or if we still have more work to do. >> it is all straight ahead on " bloomberg best." hello and welcome. this is "bloomberg best," your weekly review of the most important business news, analysis, and interviews from the u.s. and around the world. the first-day of the trading week was the last day of 2018

and despite the partial government shutdown creating uncertainty, there were signals from the white house that sparked some optimism. >> there is signs of easing trade tension between the u.s. and china as an american delegation gears up to travel to beijing for talks. president trump sees big progress. what do we know so far? >> the talks are back on. president trump tweeted -- we are now approaching key dates including week of january 7, when the u.s. delegation travels to meet with chinese officials and this will be the first face-to-face encounter since president trump and president xi agreed to a temporary truce on december 1. all of this comes as the government remains partially shut down and a new democratic house takes over on thursday.

>> stocks have fallen across the globe. our 2019 first trading debut suggest declines will continue. the kaizen and ihs reported another week reading for chinese factory activity. we got week data monday and equity markets went higher. investors chose to focus instead on trump tweeting around the possibility of trade tension resolutions. today is different, though. markets really jumping on this week story. >> what we are getting is a domination of things. the private and official pmi are in contractionary territory. they both capture a broad cross-section of china's manufacturing sector. the interesting thing is that last year, the trade war did not have much of an impact. the real impact is expected to be felt over the coming months. these pmi's drive home the importance for china at least of getting a deal.

if they do not, the negative sentiment will linger. in fact, it is expected to worsen. >> u.s. congressional leaders and president trump have oil to strike a deal to end a partial shutdown of the federal government, now in its 12th day. >> our question to the president and to the republicans is -- why don't you accept what you have already done to open up government? that enables us to have 30 days to negotiate for border security. >> if the incoming house democrats are choosing to stage a political sideshow rather than doing the hard work of helping to govern the country -- in other words, a total nonstarter. >> out of today's meeting, what was accomplished, if anything? >> pretty much nothing other than a little bit of talking and some arguing. democrats say they are offering the white house and republicans a chance to hammer out a deal on border security. less than somewhere

probably the $5 billion that trump is demanding, perhaps more than the 1.3 billion dollars democrats are offering, but they say they want a month to do that. least, is saying no, he wants it now in this package. it could go on for days. it could go on for weeks. >> apple shares halted in after-hours trading is the company announced it has cut its revenue forecast for the current order. apple ceo tim cook released a letter to shareholders minutes to revising revenue guidance $84 billion, down from a range of $89 billion to $93 billion that the company had originally projected. cook writing that the vast majority of the shortfall happened in china with lower iphone, ipad, and mac sales than anticipated and fewer iphone upgrades worldwide. >> we and anticipating this for the last few months. this was bound to happen, the

culmination of the general market slowdown in china, growing trade tensions between the united states and china over the trade war and intending tariffs discussions. we have signs from inside apple that iphone sales are not as strong as anticipated. we reported a few weeks ago that they had an internal "fire drill" as one person described it. this was not surprising, especially combined with all the supply chain of evidence we have in seeing out of asia over the past few months or so -- we have been seeing out of asia. >> markets of the stories of the day. with equities falling yesterday on bad revenue news coming from a continuing slide today when i sm numbers came in surprisingly soft. >> we are getting a bit of a double whammy. the s&p 500 and markets falling across the board last month. we had investors continuing to say the economy looks good and earnings should largely be strong. now you are dealing with these i sm numbers that fell by the most

since 2008. yes, they are still above 50, in expansionary territory, but they are coming down. that puts a wrench in the whole "the economy looks good" story. at the same time, you look at apple cutting his revenue outlook. that begs the question -- does this mean we will see other companies bringing down earnings outlooks as well as we get further into the earnings season? closing belle there. the s&p 500 down by 2.6%. biggest fall since this of between four. we've seen significant volatility in the nasdaq once again today. apple dragging down tech stocks while bad economic data as to those concerns. delta airlines adds to apple's woes. >> it does seem like for the first quarters, we will have a slew of companies talk about nondomestic weakness. the question -- how much

domestic weaknesses their? we have gotten a long way to now after today, pricing in considerable weakness coming in from overseas, in particular with china. we started with fedex a few weeks ago, it sort of continued we had the i sm survey deteriorate pretty quickly. the question investors really will be asking now is we know the international economic environment is pretty weak. how much of that is going to become problematic for the u.s. economic outlook? how much weakness are we going to import? >> 312,000 jobs added to the u.s. economy in december, smashing expectations. >> from a fundamental perspective, this is a great jobs report. you have a lot of jobs being created. you have higher wage growth, and importantly, you are attracting more people back into the labor force, so there's very little not to like from an economic perspective.

"i told you this is so." the fed will think "i told them so. the labor market is in good shape, therefore i should maintain my rate hike expectations, and i should keep the balance sheet on autopilot." >> i know this has been a gloomy period. i know people are concerned about the stock market. corrections come and go. nobody particularly likes it, but there you have it. there is no recession in sight. there is too much gloom and doom. . prefer boom >> you are listening to federal reserve chairman jerome powell with former reserve chairman janet yellen and ben bernanke live, and i think it's fair to say that the power of puts is back in the markets. chair powell very careful to say the data this morning does not raise concerns about to high inflation. >> the fed chair was able to point to this morning's jobs report and say you combine that

with strong consumer spending we saw in december and the low level of jobless claims, and it's clear that the hard data show the economy has momentum going into 2019. we expected it to slow. it's not going to slow that much. we are on guard. we are not on a preset course. all the things he has said before. all the things he said in december, but he went a little beyond it with his when statement about the fed being , when he said that with the muted inflation readings we have seen, we can afford to be patient, and that is kind of a signal to the markets that perhaps the rate is in cause mode -- pause mode. it's exactly what they wanted to hear. >> still ahead, exclusive conversations with the presidents of the dallas fed and cleveland fed. plus, ubs chairman axel weber speaks exclusively.

>> will get disrupted is banks that have in their business model a court model that has no distinguished men. >> up next, more of the week's top business headlines. brazil swearing in a new president who must win back investor confidence at home and abroad. this is bloomberg. ♪

>> this is "bloomberg best." let's continue our global tour of the week's top business stories in italy were political squabbling and weak growth are keeping europe's third-largest economy in a state of instability. >> italy's parliament has approved a revised budget for 2019 amid opposition complaints it was dictated by the european

union. the country's populist government had originally vowed to push through costly campaign promises, including a universal basic income, but under a deal struck with the european commission last week, italy lowered its planned budget deficit from 2.4% of gdp to 2.04%. the budget looks like it has been settled, and i guess that means everything is cool in rome . >> not really, matt. in fact, that is the problem. growth for next year has been ratcheted back according to the latest projections. there's also deep rivalry within the coalition government. , one of theng any deputy premiers, gave a very important newspaper interview that was published today. he said he does not see any danger to the italian government coalition in the coming months, so what happens after the coming months? that's the question right now -- could he be seeking early

elections? >> italy is manufacturing sector sank for a third straight month. pmi came in a 49.2, better than forecast by economists, but still below 50, so in contraction. is this the latest sign that europe's third-largest economy is on the brink of yet another recession? >> i strongly hope that the parliament, the government, and political parties can find a way to hold a constructive discussion on what happened and injure adequate debate in the future. >> the populists, they just want to get more votes, so the head of the league, right after the speech on the 31st, made a speech of his own, which is unprecedented, saying that he thinks the big thing will be european elections in may and he wants all the populists of europe to unite and win them.

there are signs even that he might want to be the leader of european populists. he keeps making speeches like we need to take a europe and change it from the inside. this will all come to a head as here.e on in the new 2019 looks to be an exciting year for europe and for italy. >> wild moves and ethics this morning. thisld moves in fx morning. tro --rent flash crash triggered by algorithmic pricing . what do we know? >> what a way to start the new year. from all the way to new york to sydney to singapore are pointing the finger's. liquidity has definitely been pointed to as one of the major culprits. at about 9:30 a.m. sydney time, traders were saying that there were large orders to sell the australian dollar and

particularly against the yen. another thing that is on everyone's mind is apple and their low revenue outlook. that is another reason why people are looking to bad news as a reason to pile into the yen. >> brazil's president has been sworn in. he promises to tackle rampant crime, corruption, and economic turmoil in a wave of nationalism that is sweeping the country. us a have in front of unique opportunity to rebuild our country and to rescue the hope of our compatriots. i'm sure we will face huge challenges, but if we have the wisdom to hear the voice of the people, we will achieve our goals. >> it's a good day for the market today. macau is especially outperforming, but foreign investors have been very skittish.

last year was terrible for foreign inflows into stocks, and local investors are very excited and very hopeful that he is pension reform, deregulate the economy, cut down on red tape, and get the economy to grow again. foreign investors less excited for now, kind of waiting to see what happens. >> trump survivor says he is looking forward to meeting again with kim jong on in a tweet early this morning -- to meeting again with kim jong-un in a tweet early this morning. >> it was in response to the north korean leader's new year address where he affirmed his willingness to meet with trump warned against further sanctions. >> trump once came to give up some of his nuclear capabilities before sanctions are lifted, so

this has been the impasse for a wild. they are doing a little dance at the moment. kim is not ready to pull the plug on his new detente. he's not ready to start firing missiles again because if he does that, he undermines the rationale for lifting sanctions in the first place. plunged mostction in almost two years in december, even before the deal to cut oil supplies started. according to a bloomberg survey, output fell 530,000 barrels a day to 32.6 million last month as saudi arabia throttled back production. iran was targeted by sanctions, and two of the biggest libyan ports were shut down. how much further does opec have to cut before it reaches its planned pledged reduction? >> even though opec came up with the biggest cut in two years, they still have about 650,000 barrels to go, so we have seen saudi arabia trim 400,000

last month, this they will probably go another 400,000 barrels in january. at least that is what the minister has repeatedly said, so it looks like opec will reach its pledge cut in january, which is when it is supposed to start is the other countries are to join as well. we saw iraq in the uae increase production slightly to get to an extra couple of barrels -- to get a next her couple of barrels out, but it looks like they will get there. central bank acted to release cash into the economy and support growth by cutting the reserve ratio for banks, or it will buy the middle of january. why does the pboc do this again and why now? >> they did it because the economy has obviously been slowing. everybody has seen the headlines about apple cutting as revenue projection, which they blame largely on slowing sales in

china. there's also the manufacturing gauges going into contraction. today's move was slightly different than the earlier move in that this was an overall cut versus overall -- versus earlier, they did very targeted cuts. they will go into effect in two stages. one, 0.5 percentage points in theary and another .5% on 25th. ♪

>> you are watching "bloomberg est." as 2019 begins, european banks are stuck in a bear market, prompting many institutions to

change their strategies and reevaluate their business models. spokene lacqua exclusively with ubs chairman axel weber about the future of banking in europe. >> i think the industry is in the middle of a transformation already. the first 10 years after the largely saw ais reregulation of the industry, and many including ubs have changed their business model. we were among the first. over the next 10 years, there will be different trends that will shape the industry. technology is one of them. willll, the business model be challenged by disruption, and the question in the future will be -- can incumbents like ubs raised themselves to the challenge and transform rather than be disrupted? i think banks will continue to face challenges, so a think we will rise to the challenge. we will basically adopt what is good through financial technology.

the business world will change. it will become more technology-driven. it will become even more client-centric because the main beneficiary of the technological disruption will be the clients. from beinghe banks disrupted not get left behind or become obsolete? >> the banks that will be disrupted are the banks which have been their business model a core model with no distinguishing. banks like our business area -- i would not say niche because we are the largest player in the world in wealth management, where content matters and content will matter even more in the future. are getting more educated about financial markets through technology. clients are more risk sensitive. they have a different interaction with the banks through technology and banks that will assimilate that enter their business model will continue to provide content and be industry leaders, they will

survive. >> do you think ubs can serve as a blueprint? >> not necessarily because i would not want everyone to move into wealth management, and nobody has the core strength in the home market that we have. it is a small home market, but it is a very lucrative market. also, because of the small size of our home market, we were a bey early force to international. >> what of the risks associated with wealth management, especially wealth management for very high network individuals -- very high net worth individuals? >> if you look at what we recently announced on our investment day, we think the current trends in the markets will continue to produce one byproduct of this qe and monetary policy easing that is view,anted, and in my undesirable, and that is an increasing difference between the best performing in the economy and the least performing. inequality is going to rise.

it will continue to produce very high income and very high wealth in many of the affluent parts of our societies, and the middleman will continue to feel somewhat left on the sidelines and that will continue to offer opportunities for large banks who can basically focus on the wealthiest of their clients and on the most affluent in their society and ubs is one of those banks. >> you can see more of that interview on the current edition of "leaders with loquat -- lacqua." outlookp, more on the for u.s. banks for 2019 as well as the global forecast for oil. plus, exclusive interviews with two federal reserve bank presidents. robert kaplan from dallas said he is ready to pause rate hikes while economic conditions come into clearer focus. >> my own view is we should not take any further action on interest rates until these issues are resolved or better or

for worse. >> this is bloomberg. ♪

♪ this is "bloomberg best." i'm emma chandra. turbulence in global markets and signs of a coming slowdown have many investors hoping that the federal reserve will hit pause on rate hikes. this week, michael mckee sat down exclusively with regional federal reserve bank presidents to get perspective on how policymakers are taking current conditions into account. let's start with his conversation with the head of the dallas fed, robert kaplan. ♪ >> there's only one question that matters to the market. has the correction been long enough, deep enough, severe enough, that the fed has to react? >> let me answer it this way.

there are three big issues that i see reflecting in the market that are consistent with what i'm seeing in the economy. decelerating,is interest sensitive and economically sensitive injury industries are showing weakness, and credit spreads have widened. those issues are affecting the market and also my thinking about monetary policy. it is going to take some time to of the depths and breadth those three issues. >> you think the fed should go on hold for now? >> my own view is that we should not take any further action on interest rates until these issues are resolved, for better or for worse. i would be an advocate of taking no action, for example, in the first couple quarters of this year. if you ask me, my base case would be take no action at all.

that could change if things improve, but my own view right now is we should be patient and give some time for the economy and wash the situation unfold. >> do you think the markets know something the fed hasn't seen? >> i don't know about that. i think we have been watching this very carefully. i watch the markets very carefully. i think we have been trying to balance a very tight labor andet, a strong consumer, trying to meet our tool mandate. but i think it is critical in the job i am in that you pay very close attention to what the markets are saying. in what they tell us about what's going on in the economy, and some of these market forces including financial conditions can spill over into tighten the economy and cause growth to slow. it is critical that we are tuned to it. >> do you see that happening

now? >> i think it may be happening now, yes. credit spreads since october have widened pretty substantially, we haven't had a high-yield issue for the last number of weeks, and i think it suggests lack of access. history has shown us and shows me that when you see that kind of action, it could lead to a slowing in the economy. at the dallas fed, we have an estimate for gdp growth that is a little below 2%. me saye been hearing thes that while 2018 would be strong, we think the effect of fiscal 2019,us will wane into the impact of the rate increases will take hold. we expected some slowing in 2019, greater than we had expected. so i'm watching this carefully. >> do you change your forecast? >> our gdp forecast has come

down a little bit. we are still close to 2%, and that has been our view that by 2020 we would be trending back down about 1.75%. but the 19 forecast has come down, and it has been affected by some of the issues i just talked about. global growth decelerating, economically sensitive industries, and what we see going on with credit spreads. the shape of the yield curve is another thing i watch carefully. all these things are affecting the forecast. ♪ my view of inflation is that we are basically at our goal right now, and we are going to see it go down. that wouldn't bother me either way. i think we have to look at the dual mandate goals, maximum employment and inflation, and right now we are in a pretty good spot relative to those goals. it is really calibrating our policy to that picture of the economy. but again i don't see anything, compelling that inflation to take off, nor do i see the

inflation go down too much. i think we are in a very good place, and obviously it's great to have labor markets be strong, wages going up. >> does that suggest you are neutral now? the markets are pricing that you will not raise rates. >> my view is that the economy tell us when we are neutral. we are in range of neutral now, the fed projections go from 2.5% to 3.5% in terms of range, and we are about their. the economy will tell us. we will be looking at the data, assessing the conditions. it will tell us whether we are about right or whether we have more to do. that's the way i'm going to lead the policy going forward. let's look at the data, let's assess conditions, let's do forecasts, and think about policy to hit the dual mandate. >> government shutdown. big deal in washington, big deal

in cable news. big deal for you? >> it's a big deal in that it adds to the air of uncertainty, so in that sense it is something we have to think about when we are thinking about where businesses are going and what kind of policy plans to make. in terms of the actual day-to-day impact on businesses, no, but for people who aren't getting a paycheck and have to think about that, it is a big deal, and it is something we should try to move beyond if we can. ♪ banks do in the year ahead is one of the factors that could affect economies and financial markets around the world. this week, bloomberg television looked closely at some of the sectors that saw volatility toward 2018 and will be under particular scrutiny in 2019. let's look at the outlook. for oil. ♪ >> oil has been on a wild ride

in 2018. three months ago, talk of $100 oil was rife, and wti had climbed to a four-year high. but just a few weeks later, crude plunged into a bear market, and prices are down 40% since early october. what are the key factors driving the volatility we are seeing in oil prices? more recently, it seems to be about global growth, but there are many factors to choose from. >> i put it down to two main factors. we have seen the u.s., saudi allia, and russia, respectively reaching record high volumes through late 2018. when you combine this with the demand side concerns of global growth slowing through 2019, this has created a bearish sentiment, with oil price moving into the year. we still remain cautiously optimistic, largely due to opec production cuts coming into play right now.

that's 1.2 million barrels per day of supply being taken off the market, and we see that as gradually rebalancing the oil market to the first half of 2019. >> if i look at the previous year for oil and services, companies, they were down big time. i wonder how well the european oil companies are positioned for continued low prices in 2019. >> you are correct in that it was a very difficult year for many of these oil and gas companies, but i would point you toward their financial frameworks and how well-positioned they are into 2019. it is important to frame this in the context of the 2014 oil downturn, which forced to these companies to make swift and difficult decisions on cost, on capex, and in efforts to shore up their balance sheets. these companies are arguably in one of the best positions possible, given the current macro environment.

they bogged down there breakeven costs and are still investing, and they are using a more disciplined investment criteria for new project approvals. we continue to see positive free cash flow generation at $60 per barrel. we see dividend programs as safe, and even share buybacks are rolling in for many of these companies. ♪ of thepean banks are one worst performing sectors in the stoxx 600 this year. deutsche bank and danske bank are among the biggest losers, each grappling with legal troubles and changing management. we are focused on deutsche, the new lows, the scandals. are they at all better off now that we have had this year of new lows and legal fees and turning revenues, etc.? startingms of our

point, it's a much better place to be. we are trading one year forward, at the beginning of this year we were trading 10 to 11 times. a lot of litigation has been settled through rbs, barclays. clearly danske bank has the money laundering question thosenging, as standard chartered and banks were generally. but at the start of the year, i would be rather where we are, expectations falling and probably keep falling. thinkook at prices, i things are more difficult to identify. >> are the european banks in a worse position than u.s. banks? there are still more positive expectations for the u.s. economy that year, plus you have a higher interest rate environment and animal spirit seems a stronger. is that the case? >> i think yes.

the biggest problem is topline interest income across europe. k, is as in the u horrible place to be, massively competitive. if you look at deleveraging, at nonperforming loans, the banks have to continue to shed. it's not a positive momentum story. at best we are talking to percent to 3% topline growth for the sector, but i suspect that may be too high, which means it is all about cost. we need provision charges to stay low, credit cards interior reading more quickly. ♪ >> what are your top surprises for 2019? >> the fed doesn't raise rates at all. the market appreciates from its opening. i would say those are the two major ones. not hiking has

actually been built into the market at this point. does the markets stay in this direction, or do we see a shift in expectation? hiking, the fed not at the beginning of the year is built into the market, but the fed do we know increases all through the year, i don't think that's in the market. and also, the third surprise notable is no recession before 2021. >> how do you feel about the apple story today? i think apple is little different from tech. apple is a hardware producer. tech today is mostly software. story is a the apple sad story, and i don't know what's going to turn around, and i don't know how it's going to

affect the other stocks. they are going to have good google, -- facebook, will have good earnings. >> with brexit -- is it a coin toss? >> one of the surprises on bexit -- i said there won't any deal as of march 29. parliament will have another referendum . when they do, the british voters will select remain, and britain will remain a part of the european union. ♪

♪ this is "bloomberg best." i'm emma chandra. let's resume our roundup of the week's top business headlines.

2018 was an up-and-down year for electric carmaker tesla. on the third trading day of 2019 they found themselves back on the roller coaster. ♪ >> elon musk is starting off the new year on a familiar note, one of uncertainty. tesla shares plunged on the first day of 2019 after the company unexpectedly announced it is cutting prices on all electric cars in the u.s. by $2000, this after delivering fewer model 3 sedans than expected in the fourth quarter. walk us through the numbers. >> it was not a huge mess, but it was less than expected. but what caught everyone by surprises the price cut. if there's off the hook demand, why are they cutting prices? what is the reservation number? >> what is your read? >> very similar. i think the production number was a disappointment. when you are in a growth phase, even with production issues,

investors want to see you exceeding those numbers. butas called a 1% miss, that's a little bit emphasized when you are in the growth phase. ♪ >> carmakers are out for the month of december, vehicle sales of ford falling by more than estimate. what do you see in the latest numbers? >> first of all, gm have their quarterly numbers out this morning. they were down. ford is down more than expected. see out chrysler had a good month, but didn't hit expectation. only toyota so far has beat expectations. the market is not seeing a great look ahead, they are figuring 2019 will be down a little bit. we are going to see a pullback this year, and we've already seen a pullback in china. that is how investors are reacting. they are not going to see growth in the u.s. market, which is the most profitable market for all car companies. there is no rescue from china.

you put all that together and the shares are doing so hot this morning. ♪ >> a megamerger on the second day of the year, bristol-myers buying -- for $74 billion in cash and stock. why does this deal makes sense? the market right now seems to be skeptical. and it'stely, interesting because this deal came literally minutes after there was a call from bank of america, saying it was unlikely that mega pharma deals would happen. drugest-selling cancer seems to be one of the big draws here, and a few other companies are rising in the market on the talk that they could be emerging in the sector. there was a lot of skepticism at the end of last year on whether big m&a is going to continue, and dealmakers seem scared about that, but this is interesting. second day of the year, a mega-farm a deal.

>> college football won't go dark on new year's day, narrowly of earning of old a blackout of college football games, agreeing to a multiyear agreement. what was the deal that got made? was today ande they managed to wrap it up yesterday. i don't think there was any doubt they would do a deal. they still need each other, even with everything going on and all the angst about falling ratings for sports. andzon still needs espn, disney still needs to be out there. ♪ trimming pretax profit guidance for 2019, cutting estimates from 727 million pounds to 723 million. you wouldn't expect it, but shares are up this morning after it reported a 1% gain in christmas sales.

the retail reporting season kicks off with what would seem to be a dismal announcement. why are investors happy and buying the stock? profit it isy cut only a slight reduction, and it was doing to selling lower margin products. it wasn't because consumers weren't spending or because there was a rash of discounting. all in all it was a pretty decent for months. ♪ >> not for sale. mark zuckerberg has not sold a single share of face look in the fourth quarter, despite of out to unload the stock. my understanding was that these transactions were scheduled in advance. what happened? he said he would sell 35 to 75 million shares of facebook stock. he has only sold about 30. trademes these planned

won't sell automatically -- or it could mean that he cut it off because he saw facebook had declined so much from that high last july, down more than 30%. he could think that maybe he would get more bang for his buck if he held onto it a little longer. ♪

♪ snapshot of the indices in the united states, the only thing still beating expectations, the labor market and the household sector. i would say both of those are lacking indicators. i would say both of those are lacking indicators. >> there are about 30,000 functions on the bloomberg, and

we always enjoy showing you are favorites on bloomberg television. maybe they will become your favorites. here's another function you will find useful. it will lead you to our quick takes, where you can get important context and fast insight into timely topics. here's a quick take from this week. ♪ >> china wants to grade its 1.3 billion people based on how good, or bad, of a citizen may have been. critics of china's plan have pointed to the black mayor episode where everyone gets rated in their daily interactions. >> you want a cookie with that? >> sounds awesome. >> in china's version, your acquaintances what and great you, that would be done by the state. a dozen cities are already testing different systems with the government need to create a nationwide network by 2020. this is your bloomberg quick take on what china is calling its social credit system. appointments first outlined in

this 2014 government document, where the guiding ideology of the social credit system is described as "keeping trust and breaking trust." >> it is dealing with a bit of a perception problem -- trust among public has taken a hit and the country has suffered from corporate scandal over the past several decades. they are selling this new system as an attempt to raise standards and restore public trust. >> local trials are covering about 6% of the population. already, a network that collates central and local government information has been used to blacklist millions of people from doing things like booking flights and taking high-speed transfers. how citizens are judged in the trials varies from place to place. for example, here donating blood or volunteering for work is seen as pro social, well violating traffic laws counts against them.

elsewhere, walking dogs without leashes hurts your credit rating. score can be boosted by protecting public property. thate government plan is those deemed untrustworthy will be "unable to move even a single step." you could be denied basic services are stopped from borrowing money, or it could restrict your employment opportunities. in some cases you may not be able to stay in a fancy hotel or buy a house or a luxury car or send your kids to a private school. >> even foreigners are subject to scrutiny. a bad credit score can result in visas and resident permits being denied or revoked. it is still unclear exactly how the program will work nationally, but unsurprisingly, technology is helping to make it possible. >> big data advances have made the task of collating vaster databases of information on civilians much easier, and regional officials are now studying how they could apply facial recognition technology to

identify people who are jaywalkers, or even who run red lights. however,are doubts, that china will be able to combine local networks into universal system. so far the reactions has been mixed. >> criticism of the system within china has been pretty varied so far. a lot of urban educators support a meansem, basie and as to promote honesty in society rather than as a privacy violation. >> criticism has been harsher overseas. rights groups see the credit system as a sinister move to expand the state's already tightening control over chinese people. even what they think. ♪ that was just one of the many quick takes you can find on the bloomberg. you can also find them at bloomberg.com, along with all the latest is this news and analysis 24 hours a day. that will be all for "bluebird best" this week. thanks for watching. i'm emma chandra. this is bloomberg.

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♪ emily: i'm emily chang in san francisco and this is "bloomberg technology." coming up in the next hour, tech gets off to a rough start in 2019. does disappointing news from apple and other signal trouble for the rest? the u.s. and china had into trade talks next week with a shared set of worries. the markets and a macroeconomic slowdown, will that strengthen desire to cut a deal? netflix is dominating new media. goldman sachs added the company to its conviction list while traditio