♪ emily: i am emily chang and this is "the best of bloomberg we will speak to the ceos of pinterest and zoom. plus, a global legal battle that has dragged on for years is over. apple and qualcomm have settled their differences at least for

, the next six years. networks gives an underwhelming forecast in its earning results. reed hastings says he is confident that new offers from disney and apple will not slow their momentum. first to our lead pinterest is , joining a slew of unicorns heading to the public market this year. unlike some of the other big names making their trading debut, pinterest is burning less cash. the social media discovery company has taken a slow and steady approach to growth compared to its peers. i spoke with ben silverman, the ceo after the company listed its shares on the new york stock exchange. ben: we really talk to investors about how people use the site everyday. people use it to get inspiration. it is really more about your personal inspirations and less about your friends. it is not about following

celebrity in the news. that is how our users see the product every day. emily: you launched pinterest nine years ago. many companies have gone public more quickly with much deeper losses. why did you feel like now is the right time? ben: we are proud of the progress we made over the last few years. we figured we were at a part where people can have access to market capital. --ot of great companies have we had a lot of patient investors and employees, so it is a nice moment to provide liquidity for both parties. emily: some investors might look at pinterest and say you're just another digital marketing company. what makes your advertising model unique from other platforms? ben: it is really lined up with what advertises want. to inspire your customers.

to get them to buy services they really love. what that means is the ads on pinterest can be really additive as long as we make sure they are really relevant. that is different from a lot of companies, which can be a bit of an attack. that difference in alignment is the biggest difference between us and some other media properties. emily: one of the primary criticisms is that the majority of user growth right now is coming internationally, where average revenue per user is lower than in the united states. how much room to run is there in the u.s. in terms of growing users, or is it more of a story about increasing engagement? ben: i still think there is a real opportunity to grow over time and increase engagement. a lot of people might use pinterest for one or two things, but they do not know the wide range of different ways people all over the world use the product. i have also got to say we're , super proud we're growing globally. if it was just a few years ago, the story would have been a u.s. based service, so it is

fulfilling to know the product works all over the world. emily: what is the plan to grow international sales? ben: we are just in the very first chapter of that story. we are just hiring our first local sales teams in places like canada, western europe, germany and france. we're just at the beginning of the journey, but it will be a real opportunity to show the same great results we've seen in the united states to advertisers all over the world. emily: do you see profits coming soon, and if so, when? or is your focus more on investing to grow the top line? ben: we will continue to invest for the long term. we've shown really good margin improvement over the last two years. my eye is always on what will make pinterest great 3 years, 5 years, 10 years from now. that's how we'll continue to run the business. we are excited to see it keep growing. emily: pinterest is great at collecting dreams, but less so on executing them.

what do you plan to do to better connect those two things? ben: we are always trying to help people bridge that gap between seeing something inspiring and doing it. one area we are investing in is making sure we match inspirational images with more and more products at a price point that matters and from retailers they trust. it enables people, retailers to upload all of their catalogs. we are investing in computer vision technology to match products with images. and we are not just doing it with shopping, but all of the use cases. if you have a recipe, you can see ingredients, write reviews. if you have a diy projects, you can see others' experiences whether it was easy or harder than expected. emily: you have played around with buyable pins, those didn't really take off, do you think that social commerce will be a thing? ben: i don't know about social commerce overall, but i definitely know that our users

often want to buy the things they find on pinterest. a lot of people say they discovered a product or service while browsing pinterest. we just want to make it easier for them to go from that inspiration to reality, which in this case, would be a purchase. emily: that was ben silbermann, ceo of pinterest. pinterest wasn't the only tech company to go public this week. zoom, provider of videoconferencing services, went public on the nasdaq and i spoke with the ceo shortly after shares started trading. >> we have finalized the price, today, there is a big pop. it is out of our control. we just need to go back to work. [laughter] emily: how do you live up to it? >> first of all, i would say the market opportunity is huge. over $40 billion in market opportunity. the customer, they do trust us and our employees are also very excited, very happy. as long as we stay humble and continue working as hard as we

can to keep delivering happiness to our customers, i think we'll be ok in the long run. emily: many have talked about how zoom is a rare unicorn in that you are profitable. should we expect you to grow profits this year or focus on investing to improve top-line growth? >> i think we should focus on both. we want to grow for sure, that is our top priority. at the same time, we have to have a much more disciplined approach. we have to have the right balance and i think we should look us on growth, at the same time also focus on cash flow positive. emily: you were last on the show to talk about immigration struggles. the u.s. government had denied your visa eight times before they finally approved it. now you are taking a company public on a major u.s. exchange. what does that mean to you?

eric: >> first of all, i appreciate the visa office finally giving me approval to come here to silicon valley. one thing i learned is to never give up, keep trying and working hard. never give up, have a dream and some day, your dream will come true. today is our dream is coming true, to be a public company. many years of hard work has very well paid off. emily: cisco has begun to offer some of the features that you offer. cisco is your former employer. how do you see competition from cisco evolving? : cisco is a great company. i was there for 4.5 years, i learned a lot, and i appreciate all the support when i was there. we do not look at competitors. we always spend time on talking to our customers. we try to be the first vendor to really understand customers' problems and work very hard to come up with a better solution

to suit our customer well. this market opportunity is huge. as long as we care about our customers, we will be ok. we do not specifically focus on competitors. emily: and what about google? why should customers use your products rather than google if they're already using, let's say, google's cloud products? >> i am using them as well, gmail, google calendar, youtube. google is great. the search, youtube, mobile phone, but when it comes to the cloud, videoconferencing, i think we just spend more time on that. we really care about our customer more than any other vendors. that is why customers like our solutions. the feedback is zoom just works, anywhere, any device. we spend more time and allocate more resources on that than any of our competitors. emily: do you see taking more market share away from

competitors, or do you see meaningful growth in the videoconferencing space? eric: good question. so recently, we announced a zoom marketplace and have built a platform. for now, we can allow our third-party partners developers , to build all kinds of applications. because videoconferencing is a brand-new market, it opens up so many new use cases we never thought about. it's a huge opportunity, telemedicine application, online learning application. a huge opportunity, i think. emily: what are the opportunities you see beyond videoconferencing? eric: video is a new voice. you look at the traditional, you know, the pbx system. i think in the next several years, they are all going to migrate to the cloud-based solution. i think this is a lot of opportunity. voice is part of the video.

i think there's another growth opportunity. emily: zoom is more exposed to the chinese market than some other u.s. tech companies. what have you learned from navigating the chinese market? and how much more growth do you think you'll see there? eric: i think we're not going to target the chinese market. for now, i do not think there are so many very successful software and service companies. in the future, we might have to focus on that market, but for now, we are already busy focusing on north american market, japan, australia and europe, right? focusing on the business productivity. and in the future, probably focusing on marketing in india and china. for now, that is not our global priority. emily: that was zoom's ceo eric yuan. soon after a devastating fire engulfed notre dame cathedral in paris on monday, news outlets began streaming live broadcasts on youtube. that led to several clips

including a box of text. the company introduced the tech -- text box last year, to combat the spread of conspiracy theories including those that question the 9/11 attacks. but the software mistakenly aseled the plumes of smoke from 2001,tage triggering the panel below the video. in a statement, a youtube spokesperson said these panels are triggered algorithmically and our systems sometimes make the wrong call. we are disabling them for livestreams related to the fire. coming up, after years of battling it out, qualcomm signs a deal for royalties and chips with apple to end a global legal dispute. and if you like bloomberg news, check us out on the radio and on sirius xm. this is bloomberg. ♪

emily: elon musk has already been warned about his twitter use, but that has not stopped him so far.

musk tweeted another production forecast like the one that got him in trouble in the first place. he wrote that the company will build over half a million cars in the next year. a similar tweet led the s.e.c. to argue he was in contempt of a settlement reached last year. joining us to discuss is craig trudeau, who covers tesla for us. craig, what exactly happened this time? craig: this is very similar to a post he sent in february. in that post, he said that the company was going to build about 500,000 cars this year. around that time, the in-house securities lawyer at tesla who was named to a position or hired as a result of a settlement with the s.e.c., reached out to musk and worked with him to quickly send out a follow-up tweet to clean that first one up, because it was inconsistent with past statements. there is a bit of a deeper story

where musk himself sort of contradicted a written statement on an earnings call. but in any case, they tried to clean it up. the s.e.c. took notice and reached out to musk's lawyers and we found ourselves in this contempt of court fight. for musk to send this tweet over the weekend, it was very reminiscent of it. based on just context clues, it did not look like the sort of post that was run by a lawyer. it was in passing and made in a reply to some person on twitter. it definitely read as though musk was doing something very similar, just casually talking about how many cars tesla is going to make. the s.e.c. has argued that's very much material information and something he's supposed to get cleared with a lawyer within tesla. emily: so, no question elon musk likes to fly close to the sun,

just what many investors love about him. but technically, if the information is correct, is he allowed, per this agreement, to tweet about it? craig: this is why the judge overseeing this case has told their both -- has told both sides in recent weeks to put their reasonableness pants on, in her words, to go back and revisit this agreement and come to an agreement of what is and isn't material and what the sort of protocols are for musk. clearly, he does not like this agreement. he has wanted it changed and that has come through in the ways in which he and his legal team have sort of reacted to the s.e.c. sort of wanting to do battle over this again. emily: expedia group is moving to simplify its ownership model and boost value. the online travel company has agreed to acquire liberty expedia holdings in a $2.6 billion all-stock deal.

expedia has super voting stock structure has been divided between two billionaires, barry diller and john malone. diller will become the largest shareholder with a 29% stake. apple and qualcomm agreed to end a two-year legal battle over billions of dollars in tech licensing fees that threatened to jeopardize qualcomm's most profitable line of business. shares of the chipmaker surged more than 20% on the news tuesday. to discuss details, we spoke to bloomberg's ian king in san francisco and mark gurman, who joined from outside the courthouse in san diego. mark: we were in round three of opening statements. this morning kicked off with apple's lawyers giving their him perspective, and the conflict tracked -- contract manufacturers, which basically is a consortium of foxconn and others. after them, you have qualcomm taking the stand. we were about 10 minutes away

from qualcomm finishing their opening remarks and the news came in from apple about the settlement. it was interesting because the lawyers kept going. it didn't seem the lawyers were aware of what was happening outside the courtroom. emily: you were just on the show previewing what would happen. jury selection was underway. you have been covering the chip industry for two decades. are you surprised they came to terms after all this bitterness? ian: remember what we said yesterday, you showed that clip of the interview where he said this is business and it will work itself out. i said we've seen this kind of bitterness transformed in a second to a collaborative relationship. that appears to be what we have here. emily: apple and qualcomm have released a joint statement saying that apple will be paying qualcomm a one-time payment. that they have reached a six-year licensing agreement as well as a multi-year chip set supply agreement. can you tell us more? what is the amount of this payment? ian: the only clue we have so far is that qualcomm has said

this would be worth $2 in e.p.s. for them on an annual basis. the analysts i spoke to has said that using that assumption, it looks like apple has agreed to pay roughly the same licensing percentage that everyone else has to pay. if that is the case, this is a victory for qualcomm. emily: can you put that into billions for me? i'm asking you to do math on the spot. >> put it this way, annually, qualcomm is earning roughly two dollars a share. so $4 a share in e.p.s. so this is adding 50%, a lot of money. emily: does this seem to be apple waving the white flag? apple giving in? mark: not really, more so apple putting the consumer and its flagship products ahead of litigation. this seems to be extremely important for tim cook personally. apple going after qualcomm for what they believe to be overcharging or double-dipping, as they've been calling it all morning.

more so now, they are saying they realize we need to be in 5g. this is more of an admission of apple saying they do not think intel is capable of giving them the 5g modems as early as the end of next year as intel and apple had been anticipating. it also mean apple's own in-house chip efforts are likely ways off. that agreement will likely become a moot point in three or four years when apple inevitably has its own modems ready. emily: interesting. apple c.e.o. tim cook and qualcomm c.e.o. steve mollenkopf were expected to testify which really upped the ante. but does this agreement mean that the core issues go away? apple is saying they are charging too much, qualcomm is these are the rules these , are the patents, you have to pay. this is not going to change.

ian: there's a couple of factors at play here. remember the ftc trial accusing qualcomm of the practices you had just mentioned. we still do not have a result. we still have to see how that will play out. but fundamentally, you have got technology and licensing. qualcomm has come up throughout its history, faced legal challenges trying to get these license fees reduced. it's managed to by and large fend them off. of course, we're likely to see more. and as companies come and go, in terms of the power of their customer base, they're going to try to challenge this because it helps their profits. emily: you have reported that apple had postponed 5g this year, perhaps considering it next year. does this mean apple could have 5g even sooner? could it be in the phones that are unveiled as we expect them to be in the fall? mark: it is too late for apple. barring some miracle of engineering, i don't think there being a chance apple has a 5g device on the market this year. but what this does is give them

a cleaner and clearer path into getting into the market in 2020 around their next september, october, november iphone cycle. the iphone 12 or whatever they choose to call it. there has been some concern about being able to get the right amount of chips from intel or proper processing power for 5g from the intel modems. now, that all goes out the window because you have the best in qualcomm, the market leader in 5g components, now under agreement for the next six years with apple. emily: you are nodding. ian: it is a technology decision. these things take 18 months. the chip to make alone takes about three months. nevermind the qualification of works, integrating it into your device writing the software. , it is not going to happen this year. it can't, basically. there's not enough time. emily: bloomberg's mark gurman and ian king. coming up, later this month, consumers will finally be able to buy samsung's foldable phone. we got a sneak peek. this is bloomberg.

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emily: it's one of samsung's boldest devices to date. earlier this year, samsung unveiled the galaxy foldable phone that can be a phone or a tablet with a price tag of , nearly $2,000. bloomberg's mark gurman got his hands on the device for a closer look. mark: remember eight years ago when samsung launched high-end expensive smartphones and there was a group that thought was a gimmick? samsung is hoping that will happen again. this is the galaxy fold, a $2000 foldable phone. you can run three applications at once. the user interface is fairly intuitive. it is not as consistent as i one swapping between the smaller screen outside the phone and the bigger screen when you open it. but i have a feeling it will get better over time as samsung continues to invest in the style. when you open it up, it's basically a tablet. almost the size of an ipad mini

but without large bezels. it has an in-screen fingerprint scanner like the latest phones. there's a 5g version coming for international markets. this one goes on sale at the end of april in the u.s. on at&t and at&t mobile, in several colors, including this blue and gold, there's a silver, a dark gray/black material. a green that almost looks gold. overall, productivity users and business users will probably like this for the multitasking. you are able to pin three applications next to each other at once. so for example you can be , watching a video while looking through your calendar and taking notes. so overall, it will appeal to those types of users. but the $2,000 question is are people really going to want to buy these things so soon after they hit the market given the technology is still fairly early? i'm mark gurman for bloomberg news, new york. emily: coming up, netflix's forecasts for new user growth trails estimates. what it means for competitors like disney, next. "bloomberg tech" is

livestreaming. this is bloomberg. ♪ emily: welcome back to "best of

bloomberg technology." i'm emily chang. netflix reports its first quarter results. the last quarter was relatively strong and the streaming platform added the most customers ever, 9.6 million of them. but the forecast for the second quarter was underwhelming. netflix said they would add five million customers, short of the six million analysts forecasted.

there is a lot of americans that can't afford to and will prioritize. if we look at this as common of anywhat business industry could you lose your best-selling product or most valuable products to the business next to you, and they undercut you one price and it does not impact you? a lot of people are not realizing that the real growth of connected tv has been in ad supported solutions like pluto tv and others. what netflix has benefited from is kind of being the de facto standard. if you bought a connected tv or a roku or a fire stick, you had to have amazon because what was the purpose -- netflix because

what was the purpose? now what people are saying across 35 million homes are you buy those devices and turn on something free with ads, and you can be selective how you add on top of that. for any home that has a child, if you are prioritizing budget, do you prioritize disney's whole content library or the content that netflix has? it is not really just children. "the avengers" and others, as well as competition coming from warner and apple. netflix never had to face such direct competition. when people are lowering prices, they will be increasing them. i just cannot find a metric by which it is not a concern. emily: disney has got the "star wars" library. netflix has got first mover advantage. are you concerned about the forecast? the price increase and slowing subscriber growth at the same time that at the first time ever time there could be direct competition? mariann: i would say now is a great time to be raising prices because the unemployment rate is

so low, the participation rate is so high, wage growth is improving, and if you are going to take a price increase, now is the time to take it. if it is one dollar or two a month, i do not think it will crush anyone's budget. as i look out at the netflix situation, they are growing very strongly overseas. they leveraged the heck out of there content by dubbing or subtitles back and forth, so things made in india will be shown here, either subtitles or dubbed. there is a ton of leverage to be had out of the system, so we are positive on netflix. emily: how do you explain what happened with the stock today? shares plunged 9.6% after the results and now they have stabilized. what happened? mariann: you are asking me? emily: yes. mariann: people did not read through, and one of the things

they leveraged the heck out of their content by dubbing or subtitles back and forth, so now things made in india will be shown here, either subtitles or dubbed. i think there's just a ton of leverage to be had out of the system. so we're very positive on netflix. emily: how do you explain what happened with the stock today? shares plunged 9% right after the results and now they've stabilized. what happened there? mariann: you are asking me? emily: yes. mariann: alright. people did not read through, and one of the things they did not read through was they beat on subscribers in the u.s. and overseas. when you look at that guidance for the coming quarter of 5 million, that is right in line with the consensus numbers we have seen. it did not knock the cover off the ball, but it was in line. i think people have to think back to the management guidance in recent years which has been conservative. they have the more common attitude of, we are going to guide down and then beat. this has been more frequent in their situation. we expect them to beat next quarter as well. emily: andre, netflix is competing with companies with big budgets. apple has $250 billion in cash but they are investing multibillions of dollars in original content over the next

two years. can they spend their way ahead of the competition? andre: netflix has had a huge head start in terms of investing heavily in content. i think more so, they're not going to spend their way out of this, because you can't spend more than these other companies if they decide to dig in, as well. there are opportunities netflix could take advantage of because they have been spending billions and billions of dollars for several years now. some of the content that is older, they could make ad supported. people have been talking about that happening. that's more of a reality going into 2020, if i were them. i think that is a way they may go. i think people are overestimating the loyalty that people have to netflix or any content in particular. the churn rate is much higher across households that do not have a child across any otc subscription service than those that don't. there's a lot of things would be concerning, regardless of what their numbers are for q1 or q2. emily: mariann montaigne of gradient investments and tru

optik ceo andre swanston. the billionaire founder of the company that assemblies apple's iphone plans to run for president of taiwan. foxconn's terry gou will seek the nomination of the opposition kuomintang party. he said a mythical chinese sea goddess encouraged him to come forward to support peace with china. coming up, can the h.r. industry be transformed by cloud based services? one start up is betting on it. we speak with the ceo of namely. this is bloomberg. ♪

emily: google and apple have complied with an indian court order to block downloads of the popular app tiktok after the government voiced concerns with illicit content on the app. this move could handicap its owner in one of the most promising markets. for more, i want to bring in mark bergen who has been reporting on this. interesting that the indian government has intervened. whereas other governments have not. the app has been concerning to a lot of people because you have a lot of children on this app, and performing and lip syncing and concerns about sexual predators. mark: yeah, it is interesting on multiple levels. we have done some great reporting out of asia that india, like other countries in asia, are adopting more of a chinese model for regulating the internet. they're becoming more severe, some would call it draconian. india has fairly conservative

leading politicians, and they are going after a chinese company who has made a big push, claiming to have 120 million monthly active users, and one of the few tech companies in china that has done well outside of china. they have a huge and growing presence in the u.s. this is an ai company that prides itself on its ability to take down content pretty quickly. emily: bitedance said the case is still ongoing and they are optimistic about an opportunity that would be well received by 120 million monthly active users in india. the concerns are really disturbing concerns about dangers to children and exposure to sexual predators. how is this different from youtube where a parent can upload their video of a child? and who knows what happens to it? mark: youtube will tell you no kid under 13 watches the videos, according to the terms of service. right now, musically, which was the app that became tiktok, had a record fine from the ftc around children's privacy concerns.

so there is a drum beat and the same sort of advocacy groups are asking for lawmakers to look at youtube in a similar way. emily: i want to ask about the notre dame situation. obviously, it is a devastating story, watching notre dame getting essentially burned out, and in the middle of that on youtube, this text box pops up that labels the burning of notre dame as 9/11. what happened? mark: youtube said there was an algorithmic wrong call which is interesting phrasing. the best we can decipher is their image recognition technology that saw an image of a burning facade and the software determined it looked like an image of 9/11. emily: there could be lots of burning facades. manus: totally. there are lots of cases where youtube over the years has been hammered for pushing conspiracy theories like 9/11 was an inside job. so this is a precaution they are

taking. it goes back to the point with tiktok, bite dance is a chinese company that prized itself on artificial intelligence. google is arguably the world's leading ai company and ai is not perfectly there to solve the problem. both companies will point to scale saying that they can't have humans look at this. youtube said this morning, 500 hours uploaded a minute. so each if you had humans looking at that -- this is clearly an interesting case, a breaking news event, you would think the company would say because of all the attention. they are still relying on machines and software. emily: it is having to find the balance between what machines can do and should do. thank you for that update. elon musk's spacex has won a nasa contract to play a real life version of the arcade game asteroids.

spacex will provide launch services for the double asteroid redirection test mission with the goal to demonstrate the ability to deflect an asteroid by crashing a spacecraft into one at high speed. the test mission is targeted for a june 2021 launch on a spacex falcon nine rocket. for many that run an office, h.r. operations remain one of the biggest headaches in the a workplace, but can tech streamline how the h.r. industry works? namely thinks so, and offers a cloud-based platform for small to midsize business. the company says 75% of their clients say namely has increased employee engagement and 72% say the platform has made its employees more productive. in an the ceo joined us on monday. elisa: our software is so different because it is a full solution for a midsize company. midsize companies have small h.r. departments, but have the same problems as a big enterprise. the have to manage their workforce. they have to drive employee engagements.

they have to understand data and insight, and namely puts it together in a one stop shop that is easy for them to use. at the same time, we provide an engaging platform directly for the employees. emily: are you competing with folks like benefits, gusto, workday? or are you competing with old-school h.r.? elisa: those companies do similar things, but target different3 customers. we're targeted on that mid-size company, 100 to 1,000 employees trying to manage the full suite. it is usually a competitive situation of they have not adopted tech yet. they have this opportunity to modernize the workforce. emily: what is interesting about h.r. is that you are at a critical entry point where employees are coming into the organization and you are managing employees throughout the organization. as we talk about issues of bias in the corporate world in general, h.r. can play a critical role, as well as

technology h.r. representatives use. is that something you are thinking about? elisa: one of our newest and most popular products will provide data and insights to help them understand their workforce, and benchmark that against our other clients so they understand, how are we faring on pay equity, how are we faring on diversity? how are we doing in promotional opportunities? they can look at that in the context of namely data and give themselves a scorecard. emily: talk about the biggest hurdles when it comes to modernizing h.r. and creating an h.r. workforce for the modern world. elisa: typically, h.r. has been in a function that has not been able to be measured well. emily: often it's not prioritized. elisa: in midsize companies, they usually have a department of one or two if they are lucky, but they are trying to maintain the workforce, drive engagement, retain their talent, attract talent. so having a solution that combines technology and the

human beings of talent is really, really important for their success. emily: you stepped into this role a few months ago and have just done a massive funding round. the ceo was pushed out after an investigation that showed absence inconsistent with what is expected from namely leadership. what can you tell us about what happened there? elisa: namely is a strong cultural value system and when an employee has behavior that does not align with that, they don't really have a place at the company. unfortunately, that happened with our ceo. i was on the board at the time, and i stepped in, fell in love with the company, the product, our customers. i am happy to say i am there now as the ceo. emily: that was elisa steele, ceo of namely. still ahead, digital health company everlywell wants to put health tests in the hands of consumers. how it is competing with the likes of 23 and me and other direct to consumer health startups. this is bloomberg. ♪

emily: in the last year, americans borrowed an estimated $80 billion to pay for health care, with one in four skipping treatment due to cost, according to a study by gallup and west health. start up everlywell wants to democratize the system, offering a suite of at-home lab kits with

over 3500 panels including tests for food sensitivities and s.t.d.'s. since 2015, it shipped over 275,000 kits and now, the company have secured $50 million in new funding to expand their digital platform. everlywell founder and c.e.o. youeverlywell founder and c.e.o. julia cheek joined us tuesday to discuss. julia: everlywell is transforming the $25 billion lab testing industry. the kits themselves are a way to make the process more accessible and convenient for consumers. we actually work with fully certified, regulated labs that have been around for a long time working with physicians and hospitals, and are using

existing technology to be able to make a service that is suitable for home kit collection by a consumer and mailed off and resulted in a certified lab. emily: talk to us a little bit about the technology and how proven it is. any time you say "at-home testing kit," that can raise some alarm bells when you are doing something outside the doctor's office. how proven is the technology? julia: i think what's important here is that everlywell is the connector. we are not inventing any new lab testing technology or assays, and all of the labs we work with pre-exist our company and have been in business years or even decades. what we are making easier is the home collection process of a sample, using materials that have been validated and are cleared for use via several regulatory bodies. the testing itself is just as accurate as the same test that your doctors and physicians typically use, and we work with an independent physician network to review the orders and results, as well as work with physicians across the country that consumers share their results with. emily: your tests are not fda approved and some of the critics say this is the way to get around fda approval.

how do you respond to that? julia: laboratory testing in the united states is regulated by two federal bodies, the fda and the center for medicare and medicaid services, otherwise known as c.m.s. c.m.s is the regulatory body that currently regulates the test everlywell offers through our network of labs. that is generally through a body of legislation called clia. all of the labs we work with meet and exceed federal regulations for lab testing, as well as meet or exceed the state-by-state regulations. so should the fda choose to regulate our type of lab testing, we would be excited to engage with them on that. emily: how do people understand what the test results show, whether they really have a food sensitivity or if it is a sign of something more severe like an -- cancer, or if they have an eating disorder? can the tests tell you that? julia: we are making it

accessible for consumers to get accurate, insightful, and clear lab results that are reviewed by independent board-certified physicians, and available and encouraged to be shared with consumers' primary care physicians. in fact, 80% of our customers have a primary care physician and 60% report using these results directly with their physician. the goal is really to provide a service that closes the care gap of consumer compliance around lab testing. something like 40% of americans do not get testing due to fear of cost, and we hope to increase that rate so it is useful for people, and then they can work in conjunction with their health care provider in their own health and wellness plans to improve their health. emily: if you like it or not, you are compared to theranos all the time. i realize they were creating technology and you are not creating lab testing technology.

however, the sort of spectacular failure of theranos is very fresh in the health tech industry. what can you say to assure consumers and your customers that everything you are providing them is sound? julia: the most important point about the everlywell brand is the network of labs we partner with work already with physicians and hospitals and existed before we had this digital model to allow consumers to initiate test orders. they are relied upon by many of the top physician networks and hospitals in the country and we work with the larger labs in the country as well. obviously, there has been parallels made, but the most important point is we are really connecting people to proven technology, similar to what a warby parker model did, which is connecting people to more affordable eyeglasses and a physician prescription service, and not creating anything new. emily: everlywell ceo and founder, julia cheek.

that does it for this edition of "the best of bloomberg technology." we will bring you the latest in tech all week. you can tune in every day, 5:00 p.m. in new york, 2:00 p.m. in san francisco. we are livestreaming on twitter. check us out at technology and follow our global breaking news network tictoc on twitter. this is bloomberg. ♪

emily: he is one of the biggest legends in hollywood history. jeffrey katzenberg has produced some of entertainment's greatest hits, bringing us under the sea with ariel in "the little mermaid" and teaching us the circle of life in "the lion king." he is also famous for getting fired by disney and starting a new company, dreamworks. which redefined animation for a digital age, bringing to life a green ogre and his best friend donkey in "shrek," and a kung fu fighting panda in "kung fu panda." today, with the streaming competition heating up, he is placing his next big bet on short form video with a new