♪ jason: welcome to "bloomberg: businessweek." i'm jason kelley. joining you from bloomberg headquarters in new york. how boeing has focused on the bottom line, sent the company into a tailspin. the company and the decisions that led to the current crisis. flipping homes has proved

and -- flipping homes has proved lucrative again, but the downturn in some hot markets is causing great recession deja vu. the cover story this week, we've probably all used gore-tex, but the company that invented it is finding amazing new uses for the classic material. joel weber joins me now. so much to choose from in this week's issue. why is this the cover? joel: it is a company renowned for its products, not only in gore-tex in the jacket, but a ton of other stuff. membranes to the coating that goes in the space station. it is an incredible company for its product, but revered in the business community for innovation. jason: i love to the deep dive into culture and we talk about strategy so much and what is going on in a ceo and founder's mind. joel: it is a company written about a lot because of its flat

structure and real encouragement in fostering innovation. it doesn't come out with products that often. it is almost like every decade or so, they have a breakthrough and this was an attempt within the company to say all of our product lines have reached maturity. what is our next big breakthrough going to look like? they developed this artificial cornea that will cure certain types of blindness. jason: it is an amazing cover, to say the least. very, shall i say, eye-catching. so much more from our reporter. >> the history of it goes back 50 years ago. a chemical engineer got obssessed with this one material. the material was teflon. it is a bit of a wonder material. everyone knows it is slippery and very flexible. it is resistant to high temperature and uv radiation and all sorts of things. he really decided, i want to

make stuff with this, but at the time, dupont were interested in making stuff and selling it to people. he decided to do that, so he got started by selling coated cables that were high-performing and ended up going to the moon among other places and one day -- >> just going to the moon. whatever. [laughter] drake: one day, his son was playing around with the material , trying to figure out if you could stretch it because it is expensive stuff. you want to use as little as possible. he ended up creating this wholly new form of it by accident. carol: what did he do? and in and drake: he had in length in basically this length of it and was trying to carefully pull it. then he got frustrated and yanked it and it turned out my doing that, he extended it tenfold. what he did was -- the analogy

in the story is he took a link -- length of string cheese and turned it into swiss cheese. he opened up all of these pores inside it and it makes it useful for a million different things. jason: including this breathable material, which is how most of us know this through patagonia and others. gore-tex. drake: it is these pores and they are just the right size that water vapor can escape through it. they basically revolutionized the outdoor wear industry by creating these garments that you could wear in the outdoors, in bad weather while you were running around. that created a whole market. carol: we all know the jackets and so forth, but they have done a lot of things and they are pushing into new frontiers, including the medical world.

drake: the medical world is something they have been in for a little while. they have made stents and patches and all these high-performing surgical -- the human body is a very difficult environment and they have been able to create new things for that. they in the last few years, would it make they have had a hard time finding the next big thing. carol: there is competition now to gore-tex. drake: and to a lot of products they have made profitable. they also grown to the size where it is becoming a little harder to remain that nimble tribe of engineers, so part of what i was writing about is how they are trying to recapture that. carol: tell us about the product, because now we are talking about creating a cornea? drake: an artificial cornea. cornea blindness is a big problem in lots of parts of the world and a couple of engineers decided we have these materials that might actually work much better than the existing corneal implants. the best thing to have is a

donor cornea, but a lot of the world, that is not available. there are these pretty bad implants that are hard to put in, that don't last very long, and because gore is full of these amazing wizards and library of wonder materials, they were able to put this together and they have begun to test it. it is looking really good. jason: boeing's troubles didn't come out of the blue. how the culture led to a crisis. plus, the road to winning back its reputation. this is "bloomberg businessweek." ♪ jason: welcome back to

"bloomberg businessweek." i'm jason kelley. join carol massar and me everyday on the radio from 2:00 to 5:00 wall street time. listen to our podcast at itunes, soundcloud, and bloomberg.com. find us at businessweek.com and

the mobile app. in the featured section, boeing is in a serious crisis. two deadly crashes months apart have sparked investigations into products and its training processes. the problems erupted suddenly, but engineers at boeing said they were years in the making. we spoke to reporter peter robison. >> it has caught attention and rightly so, because it is a stunning example of a company that has been known for its meticulous engineering and commitment to safety that is being questioned about that right now. we tried to talk to employees who had been at the company a long time and kept hearing again and again was the problem was that the company had shifted to a focused toward shareholder

value rather than its traditional engineering culture, and this is showing up in multiple ways but it was showing up importantly, recently in performance reviews. you had engineers being asked in more specific and more directly threatening ways for specific time and cost reductions. you had an engineering workforce responding to that and you had layoffs, which were happening. that has not been fully appreciated. as boeing's stock price was increasing, it was laying off many of its experienced engineers and these people were telling us as the shuffle was happening, they fear things were being missed and that is potentially how this mistake and some of the oversights at boeing happend with respect to software. carol: it sounds like long time employees were let go. how do you suss out former

employees who don't have an ax to grind, but can provide insight into corporate culture? peter: that is a good question, and i think part of it is judgment from having been on the beat. i covered boeing starting 20 years ago and it was unusual in the story you'd have engineers who normally wouldn't speak to the press who were speaking to me and they were speaking to me because they were concerned by what was happening. we talked at length to an engineer who worked in the flight crew operations group that worked on the max and this is someone who has two u.s. patents in-flight systems and no real incentive to talk to us other than his concern about the layoffs that were happening. carol: i guess, we were all wondering, we talked about there are still lots of westerns about the 737 max 8. peter, what is it? what went wrong?

peter: training is becoming a big focus, we are learning. the engineer i spoke with was really thinking back to a moment where managers asked the engineers in his group to not do any designs that would trigger level d training, simulator training for airlines, and simulator training is something airlines might want to avoid if they are transitioning pilots from a model they are currently flying to a new one, because it is disruptive. an airline like southwest has 8000 pilots and four simulators. to cycle them through simulators would take two years. this was a selling point for boeing. the new plane, when it was introduced, pilots can transition to it in an hour or two on an instructional ipad. it was crucial -- so in order to do that, it is crucial that training level be less than level d.

the engineer felt that compromised the design from the start and led to pilots not being warned of the new software that had been introduced because it was essentially trying to jury rig the old system and the new one. jason: also in the future section, a look at the reputational turnaround. the world's largest pasta company made headlines in 2013 when its chairman rebuked gay families on a national radio show in italy. since then, its ceo has led an effort to make barilla a role model for inclusivity. >> they've been in business for about 200 years, less, about 150, and it is really interesting. they've been in family ownership. most of the time, only a decade

in the 1970's when it was not under family ownership. controlled by the family. one of them is the chairman of the company, and was the chairman in 2013 when he made those comments on italy's best-known radio show, that were condemned widely as homophobic. carol: let's get into that because this is a company very well-known in the italian corporate culture. really known in the global pasta industry, but take us back to 2013 and what happened. >> he was getting a live radio interview on italy's best-known radio show, a program on station 24. he said he would never do a commercial with a gay family, not because he disagreed with the lifestyle, but because it was not the lifestyle that barilla wanted to represent. italy is a phenomenally traditional country in this respect. a lot can be attributed to the impact on religion on moral

philosophy in the country, so at the time, his comments to the nation might not have seemed really that off-color. several comments have been made since then by some of the country's most powerful businessmen, but given that so much of the revenue is coming from international channels, the brand is known abroad and a lot of customers in countries like the u.s. or europe mounted a global boycott or at least threatened a global boycott very shortly after those comments were made. jason: what is this corporate internal response, because the story opens with the ceo driving to meet the chairman and hearing this interview, and being absolutely shocked but then having to deal with the aftermath. what did he do? thomas: i had a great opportunity to interview the ceo of the company and he joined less than a year before the interview was broadcast from

unilever, which really prides itself on a number of diversity measures and has for some time. he sat on the diversity board at unilever in his role as chief customer officer in new jersey. coming back to italy, he was slightly taken aback the comments were made and really the fact that the in our interview in february, the debate on lgbt issues came later than in other european countries. he really took everything he had learned in a 25-year career celebrating diversity and tried to apply it to barilla in as short a time frame as possible because the moves that were needed were drastic to get the company back on track with more progressive customers. he hired consultants from oxford group, pdt global and has gone through sweeping changes that have seen the number of issues from barilla through the present

day. jason: next, a new generation of how to deal with the reality of risk. plus, inequality is not just a problem for individuals. there is a 1% among companies, as well. this is "bloomberg businessweek." ♪ ♪

jason: welcome back to "bloomberg businessweek." i'm jason kelley. you can also listen to us on the radio on sirius xm channel 119. you can listen to us on radio on sirius xm channel 119, and on am 1130 in new york, 106.1 in boston, 99.1 fm in washington, d.c. and am 960 in the bay area. in london on dab digital and on the bloomberg app. it has been a decade since the

financial crisis tought property speculators hard lessons and home prices have climbed back up, house flippers have crowded into the market. investors are now facing the first slow down and it is not pretty. our reporter told us more. >> i guess the theme of my story is the hidden risk in the u.s. housing market and we are sort of getting a glimpse of it in the west coast, where markets have really slowed dramatically. they were red-hot a year ago, and especially in fourth-quarter, they really stalled. flippers are right on the front lines, so they felt it first. carol: funny you are talking about flippers. i thought we had learned our lessons, but tell us about the people that were out there doing it and how they compare with the ones in the past and who is providing the funding? the loans necessary to buy those homes? >> it is a little different than last time around, but there are different sorts of risks.

i'm calling this the hgtv generation of flippers. they grew up on reality shows where everyone -- it seems to be easy to make money, and you have hgtv, get rich gurus who have classes and teach you how to flip, motivational and teach you to think big, never quit, and don't let negative thoughts get in your way. these people have never been through downturn. now they are experiencing it for the first time, and another big difference from the last time around is a lot of people back then bought multiple houses. they didn't do much to them, and sold them on the back of rising prices. this time, they are investing money and they are rehabbing and getting funded by hard money lenders that are increasingly allowing them to put down almost nothing, and the borrowing costs

are high, but they are coming down. jason: tell us about the concept of hard money because it is important for people to understand. you really describe well the difference here. the rehab aspect of it, but what is hard money in this case? prashant: hard money, these are basically private investment funds and often, they come with higher interest rates, so 12% was sort of common, and they have high upfront fees. increasingly, they have lower down payments. in the past, it was more common to have 40% down payments and in some cases now, they are allowing people to do this with nothing down. they are able to buy the house and pay for the rehab with nothing down, or they may pay 10%, just for the purchase and pay nothing for the rehab.

it varies based on the part of the country and lender, but this is fueling this wave. jason: now to the remarks section and a timely issue through a unusual lens. our economic editor said household income inequality gets a lot of attention, but we should also note the effect of inequality on the corporate level and all the effects that may have on global economics. here's what he told us. >> we talk a lot about inequality among individuals. that's a big topic and for good reason, but we don't talk about as much is inequality between companies. the liberal agenda is kind of to tar big business with the brush of being anti-consumer, whatever, and it is treated as a monolith. in fact, businesses have just as much variety as individuals do. some are extremely successful and others are costing money.

to their shareholders and their bondholders. they may on paper, some of them, be making money as reported to the sec, but from an economic profit basis, that is where you take into account the cost of capital, they are not even earning their keep. carol: explain the concept, dig into it a little deeper. economic profit. peter: this is based on a study by mckinsey global institute, the think tank arm of mckinsey company consulting firm. it is called economic profit, but it is not a mckinsey idea. it is out there. a lot of people use it. it is important because if you simply have a company with a lot of resources that are raised from stockholders and bondholders, and then it makes a pittance of a prophet, that is

pittance of a profit, that is not good enough. the shareholders and bondholders have certain expectations. there is a threshold that the company needs to clear in order to be a legit business. carol: the cost of capital. peter: the cost of its capital and anybody who is watching this that went to business school and talk about weighted average cost of capital, you need to have return on investmor capital exceeding that, and if you don't, and whatever you told the sec and shareholders, if you don't, you're not a successful business. jason: is this something investors take into account when assessing companies or is this more for economic? peter: it is both. serious investors pay attention to the economic profit. what mckinsey global institute found is that they took 5700 companies worldwide that make over $1 billion a year in

revenue and found that 1/10 of these companies accounted for 80% of all the profits earned by the entire group of them, economic profits. meanwhile, the bottom 10th had negative economic profits that were almost exactly the same in size. it is like a barbell, where the losses absolutely offset the gains. then in the middle, they are caught in the middle, and the big theme of the story is that you don't want to be in the middle. carol: how come? peter: you are squeezed on both ends. you have trouble keeping up with the superstars because they are racing ahead of you with new products, new services, taking the best people, and yet, the people at the bottom are hurting you in a different way because they are -- maybe trying to cut prices or take drastic actions

and try to save themselves and they can drag down the profitability in the industry. jason: taylor riggs is here with more on this story. taylor: you talk about income inequality between corporations and individuals but within the individual sector, you are seeing some income inequality within that. the cool thing about the bloomberg terminal is they forecast all the data in yellow wage growth as low skilled workers and blue is high skilled workers. high skilled workers growing faster than the low skilled in yellow but back to the corporate sector like the gig economy with uber, depending on the jobs, you could see the low skill which way -- wage pressure pressure pickup. jason: that is great intersection of the corporate level and the individual level and how it plays into the larger economic picture. next, a billionaire media mogul

aims to make formula one racing a little less predicable. this is "bloomberg businessweek ♪ ♪ jason: welcome back to

"bloomberg: businessweek." still ahead in this week's issue, how this social at tiktok is shaking up the music industry. and how swine flu has spread worldwide with consequences for the global food industry. let's start in the business section. formula one racing has been

an inequality problem of some sorts. the same teams keep winning championships year after year. media mogul john malone spent billions to buy the series and now he is ready to change the rules. back with me is our editor joel weber. i love the story. joel: that's right, and malone sees this opportunity. when you think about the reach of certain sports, football and soccer, huge, basketball is huge. f1 is right up there, it is in all of these different countries. malone saw this opportunity and he is looking for more growth and rivalry. jason: and in contrast to sports you mentioned, this one has some complications. joel: that's right. one of the big problems is that the same team keeps winning, mercedes. mercedes does not have much of

an interest in changing things up. ferrari, another winner or red bull, it keeps this kind of stratospheric situation, where you have got these elite teams and others and malone is willing to shake things up. jason: there is a big media components to this unsurprisingly. we have more from editor jim ellis. >> john malone, who runs liberty media -- carol: and has done really well. >> and has done well in the cable industry around the world, not just in the u.s. but he just decided i can go and grab this great sports franchise formula one. you think of riding through the streets of monaco with international hobnobbing, it is a great thing. but what he did not count on is there are a lot more players and the sport that have a lot of

power to keep you from making changes. he said one of the big problems is predictability. people go to sports to see who will win and the excitement. that is not the case in formula one. only two teams have won the championship in the last nine years. carol: and it is boring for somebody who is watching. jason: in the sports world, people like a dynasty every now and then, but this is a totally different element. you have got ferrari and red bull winning and winning. >> three things. mercedes always wins, and then it is, who is third? ferrari or red bull? it swaps. that is a big problem for the sport, it lowers the excitement that viewers have. so what malone wants to do is to

figure out ways to change that predictability. one way is to put a cap on how much teams can spend. it turns out in the tip of racing how much you spend often , determines if you win as you can put more money behind engineering. he says, so put a cap on that, it means the driver matters more. we will also change revenue-sharing, because now it is set up in a way that a lot of younger teams don't get a lot of money. they tend to go bankrupt. more of a u.s. model where both successful and unsuccessful teams get a piece of the action. the last thing he wants to do is look for ways that people who have been in the sport for a long time do not skew things. right now, if you have been and there a long time, you get money thrown at you just because

of seniority. jason: i want a longevity payment. >> but what they are doing now is they are paying a longevity payment to for rory of -- ferrari of $100 million a year. that is a huge payment as they have been in the sport since 1950. but the economics really go crazy, unlike anything else. carol: you have to look at both sides. if you are a team involved in this sport, it is not an -- inexpensive to build out that team. and there is not a ton of ways to make that money back. >> that is one of the issues. for some manufacturers like mercedes or ferrari, you view it as connected to your business. but for others, it is a branding exercise. like virgin. >> or red ball. >> what happens is you have to figure out what is the reason someone wants to be in here. but even if you say it is just branding, you don't want to lose all the time and continually

see money funneled to people you don't think deserve it. jason: up next, the virus sending shockwaves across the entire global food chain. and how the social app tiktok has become a power player in the music industry. this is "bloomberg: businessweek." ♪ jason: welcome back to

"bloomberg: businessweek." join carol massar and me every day on the radio from 2:00-5:00 p.m. wall street time. also catch up on our daily show and podcast. and find us online and on our mobile app. in the economics section, it is year of the pig in the chinese zodiac, and pigs are the center

of a crisis that started in china and has spread throughout the world. it is an outbreak of swine flu that is now threatening the global food supply. our editor filled us in. >> it is the year of the pig, but has not been a good year for pigs. china recorded its first case of swine flu in august. authorities said it was quickly brought under control. it was isolated and they culled the herd. it had began spreading already. this is the equivalent of pig ebola. it is a very contagious disease. there are no treatments and pig that gets it pretty much dies. jason: let's remind people that half the world's pigs are in china. what we are talking about in terms of the number that may be

affected, it is the equivalent of all of the pigs in the united states. >> right, so the usda is anticipating that as many as 134 million pigs may have to be culled. that is equivalent to the output in the u.s. it only takes six months from birth to slaughter. the herd right now is about 74 million. jason: wow, so that is the annual output. it's even more than is in the country. carol: what has this meant for food consumption, specifically pork or alternate food consumption in china. and how does it impact the global food chain? >> meat processors in australia and brazil are reporting increased demand. in the u.s., pork exports to

china in particular are under tariffs right now, so there is a lot of anxiety for farmers hoping to see them gone. they know there will be a big demand paul. -- paul. -- pull. that could also be additional pressure on xi to reach a final deal, although that has become kind of fraught. carol: when you put the numbers into perspective and how quickly this has spread, how something can quickly effect our global food supplies. >> you realize how interconnected everything is, despite these western movements. it is amazing. we looked around and we saw that in spain, prices have gone up, in the u.s., they are up, in china, up 20%. pork prices. so much so that the central bank

in china is looking at this. pork is the biggest single element of the consumer price basket in china, so this will effect inflation. jason: staying in asia but moving to media and music, the social app tiktok is creating a phenomenon in asia and across the world. bands are suddenly finding their songs climbing the charts thanks to viral videos. the artists behind these songs are reaping the benefits. reporter lucas shaw told us more. >> right now, the number one song in the united states is a song called "old town road" it is this weird fusion of hip-hop and country. it got there because of tiktok. that is happening across the -- it went viral then rose on the charts. that is happening across the world whether it is in korea or china or even countries in europe. a song that starts as a viral video phenomenon becomes the

most streamed song in the world. carol: that is what the app is, right? >> yeah, they are 10 or 15 seconds and you sit there and do a dance or a sped up tutorial. it is not a full-length video, it is the short snippets which is what makes it hard for a musician. the fans who have listened to this don't know who you are. jason: and there is no direct monetary link from that to the artist. >> right. the record label made deals with tiktok for tens of millions of dollars. for several months, they have been trying to get paid more. an artist is not going to get rich off of tiktok. the hope is that the burst of fame will then lead to streams or people purchasing and you can

monetize that another way. carol: how do artists feel about it? >> most are more comfortable with it than record labels and rights holders. rights holders are used to wanting to squeeze every last dollar out of anybody who is using that copyright. the artists figure it is a good way to promote themselves and then it is on them to figure it out. jason: you mention in your story , fits and the tantrums -- " fitz and the tantrums," everybody knows that banned -- them because of the song "handclap." i am so in the zeitgeist. but what happened with them? they did not even get to asia. >> that song was their first song to go double platinum. it means the equivalent of 2 million copies were purchased. but that happens in 2016.

2018, when they are at the end of their album cycle, all of a sudden, the song starts to take off in korea. it had gathered steam on some social video apps and then their record label in asia paid this a dance studio to make a video to the song. that goes crazy, generates millions of streams. all of a sudden, this becomes the number one song on the international charts. bigger than "havana," the biggest song last year. carol: bring us back to tiktok. we discovered a nice -- a story a few weeks ago. remind us who these folks are. >> in a weird way, you might remember this app called music.ly.

it was kind of like vine, and it had a big following in the u.s. that was 2014-2016. and then this chinese company we had in the magazine a while ago, they had an app and looked at this and said hey, this is a good business for us and built their own version of it. doyen, and it takes off and gets 100 million users like that. then they build an international version called tiktok. music.ly was this fun, viral phenomenon, but was not building into this huge business. but bytedance fold music.ly into and now they are the company behind short form videos. what are the most interesting things is that they have scared tencent, the messaging and tech giant in china, to try and copy some of what they are doing.

jason: up next, "pursuits" has everything you need for summer. plus, we caught up with paolo don -- fellow time -- pelotn's founder and head instructor as its devotees descended on new york city. this is "bloomberg: businessweek." ♪ jason: welcome back to ♪

jason: welcome back to "bloomberg: businessweek." you can also listen to us on the radio on sirius xm channel 119, and on a.m. 1130 in new york, 106.1 in boston, 99.1 f.m. in washington, d.c. a.m. 960 in the bay area, london on dab digital, and through the bloomberg business app.

in "pursuits," we are here to help you get ready for the summer and with what to read and what to wear. >> we wanted to do a whole section on being at the shore in summer and we started off on this package on private islands. they got solar panels, cisterns. having a sustainable place is important when you are so far away from land. we have places from canada to belize to connecticut. all of which range from $4 million to $20 million or more. jason: one of the things i found so fascinating was that each of these homes has a story. whether it was passed down through generations, whether there is a legacy going back to napoleon, i believe. it is kind of remarkable how each of them has this tale. >> to build a place on an island that is so disconnected, you really have to make a strong choice. you have to want this for a reason and the venice one is the

amazing one. it is a fort that napoleon built and some structures are still there. it is a 20 minute boat ride from san marco. it could be yours, if you want it. carol: this is the high-end we are talking about. was it hard to find? i feel like there are lots of islands around the world. >> there are a lot, there is even a website. there is a lot on the market. carol: people might even want to wear jewelry inspired by the beach. >> sometimes i come to you with good news, sometimes bad news. i don't how you feel about this, but pucca shell necklaces from the 70's and 80's, they are coming back. jason: i love that the story starts with a call back to the partridge family.

>> irene neuwirth, she is a great jewelry designer and grew up loving that vibe. she makes these necklaces. they are male of opals. -- made out of opals. carol: $9,000. >> a $9,000 pucca shell necklace. it is a trend that was on the runway, seashells in different forms. alexander mcqueen, people like that, all doing it. it is campy and a little bit costumy, but it's relaxed. you can wear seashells and it does not look like you are dressed to the nines. carol: talk to us about beach blazer. >> i started hearing about this a few months ago. over the winter, i got pitched on this product, a beach blazer.

it is basically a jacket top. carol: come on, pull it out. >> it is made of towel material but it is structured like a blazer. you can wear it at the pool and dry it off, you are ready to go. jason: it is amazing. thousands of peloton devotees, the writers and runners that have turned this company into a fitness juggernaut convened in manhattan. carol and i were there as the weekend got underway. we also got some time with one of the most popular peloton coaches and the ceo. >> we call it the democratization of great fitness classes. we are trying to bring fitness

to everyone. if you have $2000 in your checkbook, if you have $58 a month, you can finance the bike. but even below that, if you have your own bike or treadmill you can download the app and pay under $20 a month without any hardware and take these fantastic classes. we think there are 23 million americans with treadmills in their homes today. they can transform their own hardware into a boot camp experience and throw it up to is their 60 inch television screen or basement or wherever and be consuming our classes and joining the community. it is a big part of our growth. jason: what is the next modality you may go after? we start with the bike, went to the treadmill. where might you go next? >> great question.

we do consider ourselves an innovation and technology shop first. we have some sexy stuff on the horizon. we are tasting the dog food as we build. it's pretty exciting. carol: a lot of places that you can go? >> absolutely. we like fitness with a capital f. we understand there is a lot of difference in modality. i think there will be some cool stuff coming out in the next few years. carol: we are bloomberg, give us an idea in terms of financials. top and bottom line, subscriber growth and an ipo. >> i think i've been quoted that 70 million top line last year and we are growing very quickly. carol: double-digit's? >> sure, if not more. it is a high-growth company and we hope to keep it a high-growth company. we do have big plans, and we think you are kind of in the

first inning. i will tell you, we are close to 500,000 subscribers. we think we could have 100 million. we are very early in our days. >> i love it that it offers a number of different training, because that is how i personally train and how our instructors train. a little bit of this and that. that 360 view of fitness is what i want our members to appreciate. you can do a yoga class, meditation, the next morning, you could do a 30 minute hit class. that offering and continuing to increase the value of the membership is always the goal. carol: so as somebody who has produced a lot of tv and documentaries, how do you do it in one sitting? it's remarkable between the music and talking it is just so , well produced and i am curious. >> we make it look easy. we have emmy award-winning producers, you guys know all about broadcasting live. it takes a village. but also hiring the instructor

who can also work out while hosting a television show and look amazing, it is small. we only make it look easy. carol: it does look easy. jason: in this week's extra, we chat with the founder of peach and lily, the hot new start up bringing korean magic to the skincare industry. find that wherever you download podcasts. "bloomberg: businessweek" is available on newsstands and online and our mobile app. every week, we bring you our must reads. for me, it was the cover story, an amazing look at both corporate culture, but also innovation like you have never seen before. a company taking something developed over decades into whole different places. find more stories online over the weekend.

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at comcast, we didn't build the nation's largest gig-speed network just to make businesses run faster. we built it to help them go beyond. because beyond risk... welcome to the neighborhood, guys. there is reward. ♪ ♪ beyond work and life... who else could he be? there is the moment. beyond technology... there is human ingenuity. ♪ ♪ every day, comcast business is helping businesses go beyond the expected, to do the extraordinary. take your business beyond. emily: i'm emily chang.

this is the "best of bloomberg technology," where we bring you all our top interviews from this week in tech. coming up, google holds its annual developers conference in mountain view, where it is doubling down on privacy. we hear from an executive. plus, melinda gates opens up. we talk about her new book, where she is investing, and what she thinks the biggest priority should be for the tech industry. and as apple attempts to branch out in services and streaming, some have forgotten about the customers at its once flaunted retail stores.