>> this is bloomberg technology, coming up in the next hour, trump rges the administration to not proceed with the next round of tariffs on china imports. founder of the company's largest supplier urges the iso consider taiwan. plus, slack shares fell but so listing is being hailed as a success all the way around. norm?t become more of the

and three oracle woman are looking to bust the class ceiling. the company pays men more than women, for the same ork and want their lawsuit to be granted class-action status. but first, to our top story, -- may no terry longer be the chair of apple's largest supplier but that isn't from trying to keep the relationship going for years to come. he's stepped down from that role to focus on his campaign to ecome president of taiwan and he wants to make sure tensions between the u.s. and china don't apple to leave the country. speaking from the perspective of i'll pleadc of china with apple to come to taiwan. after it's said they were asked to shift from china to southeast asia. discuss, we have venture partner munster and in l.a., loomberg text resident apple watcher. so there is some confusion about

gou said.y he made some remarks and then them. clarify what did he say and mean? >> the context here is very important. a hink this might be getting little blown out of proportion because this is the guy who is in charge of foxconn. create foxconn for many years. of course, foxconn is where produces pretty much all of its iphones outside of india right now, out of china and now down to run for president of taiwan. wouldn't it benefit him greatly of his moved some production from china to taiwan? as dn't he look really good president and a great campaign slogan to say he's trying to get the iphone moved to taiwan? people have to understand what's going on. there is the political side for for nd the political side apple, so he has a lot to gain happen.ng this >> bigger picture, all of this report nikkei,

china-based suppliers to consider moving production outside of china to perhaps southeast asia. do you think that would ever happen and what are your broader implications of apple even considering this, at point? >> i think that will happen in time. ago, nt back to four years when apple started to consider doing production with foxconn outside, actually in brazil, because of some of the tax laws, brazil.rt laws in so i think this motivation for essentially de-risk themselves with china is nothing new. timing on it is suspicious and probably the truth is beneath the s surface why apple is talking about that now but do i believe outside of all things going on trade apple has a longstanding interest in outside of china

for the manufacturing. >> now, mark, without getting taiwanese to politics, gou has pitched himself as a china first candidate. this doesn't sound very china first, but, you know, what are broader political implications here of apple considering moving its factories outside of china perhaps even to taiwan? >> yeah, you know, this could be seen as a lose-lose situation apple. you've seen the struggles that apple's competitors such as have had in hers china. pple is the nonchinese tech company to actually be mostly free to function in china. most of their services work there. they have dozens of retail stores across the region. hey have had a lot of success there revenue-wise in the last five to seven years as well. google 't be said for and others so if apple starts stripping out parts of production from china that will

a lot of jobs. apple is responsible for about jobs million supply chain in china alone. if those jobs go away it will urt the chinese economy and china will have less of a will to want to work with apple to eep them in their region right now. >> in the meantime, gene, you've got a new note just out on reputation in china. what have you found? emily, we've been monitoring this closely since really may 5 when the trade dispute with started to flare up and what we wanted to get a sense what the typical chinese consumer would do, boycotting as we've gone -- back over the past month and chinese the broader news media outlets, all of those have a surprisinglile supportive relative to apple and the reason why i think that this is important is, that the tone in

media is directed from the top. it comes from the government. there is no question about that. and i think there is an insight china wants to and work with apple. if you take in this very clear iew, in fact, government is putting a positive narrative out to apple, i think that's a sign that the government wants to work.ue to exactly like mark said. million supply -- we don't want to disrupt that. apple.ive for i just want to briefly mention, ven on social media, they are speaking relatively positive or overwhelmingly positive about that that doesn't mean the typical consumer feels that way. there could still be an impact iphone number in china based on some of the things that are going on in the world.itical >> in the meantime, mark, i want to get your thoughts on other story.

it's announcing that getting out of the tablet business, this after it just tablet. a new pixel what do you make of this announcement? >> not entirely surprising. you've seen since google really entered the business in a is that from a market standpoint, from a revenue standpoint, their across has been a flop the board. the pixel phones are some of the best android phones in the market. some of the best high end phones in the market but they do not sell anywhere near the quantity samsung or apple, to a point where it's hard to believe that they are even close to hardware on this business. so what you're seeing is one sign now of them sort of wining hardware business. we're not saying that's going to happen completely, but tablets, categories of the major consumer electronic devices, you have smart watches, tablets, , smartphones, you know, taking one of those products off of the is a considerable deal, and i think it's a sign of more things to come if they don't

business up a notch pretty soon. >> interesting. i know you'll continue to follow one for us. gurman, thank rk you so much. gene is sticking with us to talk later.out slack >> five for chinese companies company fromnother being banned. they raised national security concerns over the company's role in china's efforts to develop computers, among those added, to this blacklist, the chinese oint venture product of the chipmaker, amd. they are suing. uakei is looking to recover equipment -- suing the bureau of industry and security and the

export enforcement. they don't seek damages and is recover equipment seized by the united states. still up is the party going for slack? we'll look at the second day in he public eye for stewart butterfield. that's next. this is bloomberg. that's next. this is bloomberg.

>> slack has been a public company for two whole days and direct listing on thursday shares jumped above their reference price but closed slightly below their opening price. the slashiest debut saidhat's what butterfield he wanted to minimize volatility s. the idea of foregoing an ipo direct listing going to catch on? colin stewart of morgan stanley

could be t year there as many as five direct offerings and for them that could be a only morgan nce tanley, gsa -- have had direct spotify.like slack and we have with us in the studios, a guest. clear there wasn't a pop on the first day. the opening price was the price.g >> that's totally right. everyone is looking at the $26 reference price and calculating day and looking at a 48% pop. that's not right. $38.50.ed at that's the price we should look at comparing performance. was buying or selling at that price. no one was dwraeg to buy at that price. that was something the new york stock exchange put out as a guide. > jet folks are still looking at this as a positive moment for slack. gene, how optimistic are you

slack's future growth? >> i'm most optimistic. and partly because this concept future of work, they have been zeroing in on this communication piece. substance of the why they have gone public but they have an opportunity to extend that beyond communication work flow, in terms of kind of using a.i. to give about ndations to people how to use their day, nudges, umans instinctively become distracted and get off task, and hey can really evolve their platform to help with some of the firsts of work. the point is simple. opportunities, new markets that slack can ursue and i think that will be good for the stock longer term. an ow, in a way, there is irony about slack where it's called the email killer, but in way, you're also more connected to work if you use lack and you use slack religiously. ho wants more nudges as gene

said? nd if the goal is to sort of minimize nudges, minimize your -- you know, sort of your e or change connectedness to work but you're only working more, is slack doing its job? end up being a central question that we ask ourselves about slack for the next few years. asked a question on twitter the other day about how people relate to slack and how it compares to email and i got a responses resting where people are just sharing how, you know, it's tough, it's ike the more people use slack the more it becomes the place where everyone is just asking you to do stuff and people were and in t's like email some ways it's better but in some ways it's worse because the arrier to entry to writing a slack message is lower than it would be to writing an email and this expectation of being something you need to respond to instantly. eople are having, i think, an evolving relationship with whether slack is actually helping them to be more less.ctive or my sense, people who use slack in a smart way are probably

getting more done. using it to e just chat or maybe not, and so i feel make t falls on slack to sure it's easy for users to understand how to use it in an would ve way and that probably require more education or a smart design so that someone who just starts using get caught going to up in instant messages and several different channels and overwhelmed. >> interesting. jean, do you think direct listings are going to become more of the norm? to be fair they didn't have a pop, but they did get to take any difference between 26 and 38.50 because they didn't open at 26. opened at $38.50. >> yeah. undoubtedly, i think this is the future. i come from a background in thinkment banking and can of that as an area that's right for disruption. of talk been a decade around direct listings that have really never played out. spotify big one was almost two years ago.

here?at's the message this is a better instrument, a better vehicle for becoming because it achieves two things. one is better price ransparency, which investors want, and separately, as lower fees, which companies want. that i think this is an undeniable trend. there are such large forces in ipo process that it will take, in my opinion, a see half of the companies doing direct listings, but this is only going to increase. >> right. know, it's hard to say this is a trend. we saw one last year. this year. partner with the adventuat -- partners who like you thinks it should become more of a trend. >> very few companies have ttempted this and it's a small class of companies that can pull it off in the current construct but it suggests very good things more of a to do market match for these ipo's as

pposed for the pops that other d with the companies that went public this quarter. >> they are preparing. idea re looking at this and the way it's camping on and the way we're all talking about we're notng, okay, if going to be getting the same underwriting fees how can we set to beves in good position advising these hot companies before, during and after a direct listing. more seeing them be involved ahead of time and after maybe trying to advise these credit s on other facilities but most importantly, during the direct listing they are coming up with new ways to get fees. stanley, for example, is now the adviser to the direct at citadel security. that's not a role that morgan as planning on playing in the past but they are looking that as an important role for the listings ay if direct become more common. how do you manage this changing, changing the dynamic

the banks, changing potentially the balance of power companies ks and the they work with? gene: unfortunately for the banks, they will slowly, again, a decade but they will slowly lose some of the this.mic interest in they can come up with new vehicles, and they are, to help to continue to get some fees look at it as ou a whole, that 7%, which was the golden number as the percentage ipo that would go to the investment banks, that pool is going to be declining over time. suspect that it will be a slow decline, but undoubtedly, it decline. so how i see this playing out much of doesn't have as an impact, but definitely on the listing side, this is going to a lot for investment banks to think about. this is not new to investment banks, of course, because they gone through this exercise when it comes to their rading platforms, having decimalization, and also utomated trading which has

impacted some of those fees. >> always good to have you here on the show. hewitt, thank you for your tireless and continuing coverage of slack. reminder, the capital arm of bloomberg lp is an investor in slack. oracle is being accused of underpaying thousands of women. we'll give you the latest in a pay suit seeking class-action status. and bloomberg technology is live streaming on twitter. check us out at technology and news our global breaking on twitter.toc #

>> womenat oracle are trying to another kind of ceiling the glass ceiling. three are trying to obtain their ction statute in lawsuit against oracle over pay discrimination. he women represent more than 4,000 employees on the basis that the database giant pays men more than women to do the same which would violate the

california equal pay act. the winning class-action status easy. be n the last two years two similar genders fade to advance class-actions. joining us to discuss is jim feinberg, who is representing the women in this case. you were in court this morning. what happened? > this morning, the court continued our hearing on our motion for class certification until september 9. the motion is fully briefed but a lot of evidence has been submitted. more time to s read the expert reports and did declarations. >> what makes you think that suit has potentially more merit than the microsoft or the a betterawsuits or has chance of getting class-action status than those? strong is a particularly case, both on the facts and the law. from the university of california has done a report at the womenooking

in the product development nformation technology and support functions, and controlling for the same job code and even controlling for experience, on average, those women received less in compensation per year. the microsoft case and the distinguished e both factually and legally, those cases both involve discretion.manager in this case, oracle had a using and practice of rior pay to set initial pay at oracle and the statistical analysis shows that jerndz gap gender or pay led to a gap in starting pay at oracle that continued throughout their oracle. at >> if that's how pay is determined that's nowadays a big no-no. said, oracle, we did reach out to them for a statement. they say this meritless lawsuit based on false allegations and a seriously flawed process that relies on

cherry picked statistics rather than reality. the ercely disagree with spurious claims and will continue in the process to prove them false. e're in compliance with our regulatory obligations, admit to equality and proud of our employees. your response to that? >> i'm glad that they are proud of their employees but they their female employees equally to their men employees for the same work. highlight the fact that the u.s. government, has also brought a suit against them that. be going to trial in december of this year. completely independent of the osccp case. e received oracle's payroll data. we had an independent expert review that data. the government's expert have reached very similar having reviewed the data. these are not fake facts. we'll find out more in september. >> as you mentioned, the department of labor has a similar case. hat was brought during the obama administration against

oracle about pay discrimination. case iled a similar against google for gender pay discrimination. they have since dropped that case. historically, these cases are very hard to win, in part, of a ruling that the upreme court made in 2011, involving 1 1/2 million wal-mart female workers. that ruling, that the supreme influenced n 2011, the microsoft and twitter decisions. get around that ruling or could that ruling also stand in the way of your case? the duke versus wal-mart case that you're referring to was not act.ht under the equal pay it was brought under title 7, case, which hat involve thousands of wal-mart stores, supreme court said that were made by individual managers at an individual level, and that ecause it was individual discretion, you couldn't have a class-action. here, in contrast, we have the pay act and the standard

under california equal pay act is it's the employer's to pay women who are doing the same work as men the same compensation. here, oracle isn't doing that. the cause of that disparity doesn't matter. oracle had an obligation to ensure people doing the same work were paid the same and they obligation.that we have a second claim under the alifornia business of professions code which is based on this disparity impact from prior pay and that's a common pattern and practice, and therefore, class certification appropriate in our case, in contrast to duke's. >> interesting. e'll be following your progress. you'll be back in court in be watching, we'll finberg representing the plaintiffs. coming up, one of the biggest design. tech why he's to john leaving silicon valley behind.

that's next. this is bloomberg. that's next. this is bloomberg.

emily: this is bloomberg technology. i'm emily chang in san francisco. as one of the biggest names in tech design, john maeda was the president of the rhode island school of design, became a design partner at the venture capital firm kleiner perkins and has authored several books. he is now decided to leave the world of silicon valley and instead compete with it head on. he became the chief experience officer at publicis sapient to help legacy companies compete with tech giants. he joins us now in the studio. you are still working on some silicon valley projects. john: i will transition in

august to publicis sapient. emily: of all the jobs you could have had, why do you want to now help legacy companies compete? john: i love startups, but i also love end-ups. the companies that have ended up successful and losing to startups. startups and big to control the world, a little competition would not hurt. emily: what is your take on this wave of anti-tech companies, all the way up to the u.s. government happening now? john: i think it is completely natural because if you are in silicon valley, everyone understands commutation, the cloud. people outside of it, they don't understand it and they are afraid of it. in silicon valley, we are afraid of it because we know what it can do. but people outside are not sure what it is. emily: do you think that legacy companies stand a chance of competing with big tech? it seems like apple, google,

facebook, amazon have consolidated so much power. they have a lot of money and a lot of smart people even if they make mistakes. john: i think they can. that is why i want to go this direction, because the legacy companies are all good at irl. they are good at real life. they are good at spaces. we're human beings, we live in three space. not just our screens. this is not enough. it has been addictive and bad. emily: really? [laughter] john: the established companies working on real space, there is a mix with the virtual. i want to see this competency get better. inject competition, silicon valley practices and maybe there is a way silicon valley startups can learn from end-ups. emily: what particular things are you fed up with from silicon valley? john: i wouldn't say i was fed up. there is so much knowledge here and capability here that the

rest of the world has not cut up yet because here, we speak machine. outside, people don't speak machine and have biases against it without understanding it. that imbalance is a problem. emily: you are coming out with a book called how to speak machine. what do you mean by that? john: here, everyone understands how code works. i call this like spanish 4 level competency. people usually don't speak spanish of computation. they don't code. they cannot actually speak machine. how to speak machine is like spanish 1 to understanding the cloud. emily: last time we had you want was some apple announcement. i love hearing your thoughts on apple design. i know you follow the smartphone industry. there is a lot going on now with the u.s.-china trade war, huawei versus apple. huawei is now at a disadvantage outside of china. disadvantagea

selling into china. do you think these macroeconomic issues will change the hierarchy of the smartphone industry? john: we have to recognize that the car industry faced the same problem in the 1950's where cars were a commodity and they had to differentiate based on a serious. apple took advantage of that same moment where smartphones became ubiquitous and they differed in experience. the chinese are really good at design. they are really good at experience. they built amazing systems. the danger of this is to underestimate the chinese designers are actually quite good, if not better than a lot of things apple does now. emily: like at what? john: most of the stuff comes from there. they can eventually learn how to make it themselves. emily: do you think apple can become the next ford or gm? i know those companies are working to become more tech say vtvy. john: if you think about it,

apple's biggest challenger is google, i think, because the way they have combined hardware and software together. ive of thehnny valley. emily: that is a controversial statement. john: yes, she's amazing. emily: we were talking about this earlier. google has discontinued getting out of tablets. the pixel has not done that well. john: the pixel is an amazing device. i have both. the pixel has better software. at some point, it is not about the hardware, it is about the engine. the prius, you like it because of the hybrid engine. apple's technology and software has lagged google technology. emily: that said, an interesting wrinkle in the huawei story in operate itscan now android operating system for huawei. huawei could be forced to build its own operating system.

to big a threat of that is t google and apple? john: gigantic beyond belief. here in the u.s. or europe, we underestimate what is happening in china. china is the wakanda of payment taxes. differencesens, the will only increase. emily: should we be concerned about national security issues? john: we should always. we should be concerned the experience quality in china is improving on all fronts. it is great to learn from them, partner with them. emily: do you think someone at google is the real johnny ive, do you think apple is not innovating as much as it had in the past? what grade would you give the pace of innovation at apple? john: i would give it a "b." this is coming from and apple fanboy. i have the original apple ii, the first macintosh, the original iphone.

competing now is not about the hardware awesomeness, it is about the software. emily: you don't think apple software has an awesomeness? john: i think it is awesome, but i can see that google software is so much better. google has mastered the cloud. emily: apple is about to unveil in september a new round of phones. we have reported they will be fairly incremental in terms of design changes. what does apple need to do to kickstart innovation or get back to an "a?" john: an "a" in privacy. we are looking at the fancy graphics and aluminum whatever. i argue that the new aluminum of the apple phones is the privacy features. that is another thing we should not overlook. i think apple might win the people who care about privacy. google may win those who care about convenience more so we will see what happens. emily: fascinating stuff.

john maeda, now at publicis sapient, chief experience officer. we will see if he can help those legacy companies. thank you. coming up, the tech ipo phenomenon continues as a tech candidate company hits the nasdaq. what the ceo has to say about legalization, next. this is bloomberg. ♪

emily: this week, new york lawmakers failed to agree on how to legalize marijuana. dealing a setback to the governor's progressive agenda. the legislature did not appreciate the criminal justice

consequences and did not push enough for legalization. the news comes the same week as a cannabis tech company hits the public market. it is a regulatory compliance tech company in the cannabis space led by jessica billingsley. she is the first female ceo to bring a cannabis company to the nasdaq. i spoke with her earlier and asked what is unique about taking the company public when it is not working on things that are always legal. take a listen. jessica: i think the right way to think about us is as a technology company that happens to serve the cannabis industry. we are a software to service business where the client base participates in orderly one of the fastest-growing industries. emily: what is unique about taking a tech company that serves the cannabis industry public? jessica: a bit more scrutiny for any company that is working and interacting with something that still has a federal state

conflict in the united states. we certainly spent more time walking through how we unable regulatory compliance and -- ena ble regulatory compliance and our role which is to serve as the backbone of the cannabis industry. enabling compliance and taxation. emily: you are one of the earliest investors in the cannabis industry. you are based in colorado where marijuana has been legalized. how do you think the cannabis industry is taking shape? jessica: it is really exciting to be part of an industry that is being shaped from the ground up. if you look at this through the lens of tracking, which we invented, you think about the level of transparency and accountability that we have an cannabis. that has applications to any agricultural product, really to anything we put on or in our bodies. for instance, if you remember the romaine lettuce scare we had a couple of month ago where nobody knew where the

contaminated lettuce was, if that were cannabis, we would be able to tell you where every package of lettuce was and if it was sold on what day, what location and what time. emily: so, legalization recently stalled in new york, in new jersey. do you expect other east coast states to get involved in the debate? jessica: i think it is a matter of time. it is not really a matter of if, it is a matter of when. we do believe we will see movement again in both new jersey and new york. i personally predict new jersey will probably edge out new york in terms of the the first to legalize, but not the first to legalize in the mid atlantic, but the first highly concentrated metropolitan area to legalize. emily: what about on the federal level? do you expect the situation to change? jessica: i do. at some point in time, the federal state conflict needs to end in some way. currently, 33 i think is the

number out of our states have legalized. that is overwhelmingly a majority that has legalized cannabis in some capacity. we do have a couple pending bills that could substantially change the federal-state conflict in particular. president trump said he would publicly support it. if we would see that pass, that would give the states the ability to legalize and regulate cannabis. we think that is likely sometime in the next year. emily: that was akerna ceo jessica billingsley. autonomous cars are only as good as the human drivers they learn from. so the people who teach these systems need to be excellent drivers themselves. bloomberg tech joint two vehicle operators who work with aurora on a test drive in the chaos of downtown san francisco. ♪ >> every get, more than -- year,

more than a million people in the world die in road traffic accidents. many of those fatalities are caused by us. by the mistakes we make as drivers. ♪ >> but, there is a solution. >> i think we are ready. >> and it is to relinquish control to a computer. we've dreamed about it for decades. and now, we finally have the technology to get us very close. the rest is up to these two. they are teaching autonomous cars how to drive. we're autonomous vehicle operators. >> daniela and stephen work for a startup called aurora. they are part of a team of about two dozen specialists who drive of company suite ofleet

self-driving car's. aurora's software learns from their expert example. to get this job, they had to be excellent drivers to start with. i went to go see daniela and stephen at their office in san francisco. ♪ >> funded in 2017 by engineers during the early autonomous vehicle projects by google, tesla and uber, aurora is developing technology to power self-driving car's. so far, it has signed deals with automakers including volkswagen and hyundai. stephen have invited me here to be the very first reporter to sit in the back of one of their self driving cars. ♪

>> we are ready. >> in gauging. -- engaging. now we are in auto. >> whoa. >> yep. ♪ >> trucking the car ahead. >> the car right now is stopping on its own. >> it is making the decision. ♪ >> this is really cool getting to see what the car sees. what are these yellow boxes? >> the yellow box right there is a bicyclist. >> cool. >> the car recognizes this is a bicyclist. if you see these blue boxes, the vehicle recognizes it as a vehicle. >> the red boxes are pedestrians? >> exactly. you are hired. [laughter] turnsora's operators take as pilots and copilots of the cars.

today, daniela is the pilot. >> i'm looking at everything, thinking about everything, planning for everything. if a car decides to bail out in the middle of the intersection, what am i going to do? >> see how her hands are ever so slightly touching the wheel. her foot hovering above the brake. she is ready to take over in a fraction of a second. >> that is a bailout and i took over. the car saw something that was not accurate. it gives me control. ♪ today,aniela's copilot steven's job is to keep an eye on his laptop that sees what the car sees. >> on the left, flickering. >> he alerts daniela to the things she might not see with the naked eye and prepares her for what the self-driving system is about to do next. >> it is going to want a left

lane change. >> ok. also the copilot, he's taking notes on when dennaniela needs to intervene. later on, the engineers will pore over this data so they can figure out what went wrong. this is all part of the painstaking process of teaching the computer how to drive. >> it is a little baby brain that learns. i call all of them my baby robots. [laughter] >> because we are teaching them. ♪ emily: that was bloomberg cap's aki oti. silicon valley may have new competition. how one company is bringing tech to california cities like fresno, next. this is bloomberg. ♪

in 2013, luanced with a

mission of bringing tech to the agricultural city of fresno, california. 250,000 square feet of real estate for tech tenants and produced more than 1000 new software developers. now it wants to support other underdog cities. the company announced it has raised $27 million in its first big funding round, with a plan to expand to bakersfield and other city where opportunities are lacking. joining us to discuss is the ceo and cofounder. irma, thank you for joining us. to be honest, i had no idea you were doing this kind of work in fresno. when we talked of underdog cities, we talk about boston, we talk about detroit. really, there are so many cities that could have something to gain from this. you've got a lot of different things. you have a coating school. you are doing commercial real

estate. how does this all fit together? irma: we think the solution for innovation and staffing the next generation of the technology workforce will be found in places like fresno and bakersfield. there underdog cities all over the u.s. we teach people to code with offenses on how to reach people that were not previously invited to this segment of the economy. we give them a sense of place so they don't feel inferior and the places in which they live. actualize is the experience of being a technologist and we prove it with the work that we do. emily: what kind of students are these? college students, midcareer? irma: generally, they are not matriculating students. maybe retail workers. some of them have come from the fields of california and other cities. these are the folks who definitely have something to offer the technology industry, when they are given the chance to do so, but maybe have not been given that chance. emily: tell me how you found

this, your story? irma: i think a lot of what bitwise is and does his best understood through the lens of my life. i accident ended up a ceo of a technology company that raised a lot of money. emily: that is no accident. irma: it is a lot of hard work, but a lot of things had to line up to make it work. when you reflect on that, you think we can be more deliberate about the opportunities we put in front of young people that can change their life. emily: you are going to use this money to expand. what are the other cities you would consider truly underdog cities? irma: we loosely defined what we think and underdog city looks like. bakersfield is the first one we have landed on. there are other places we might think of throughout the united states. places like el paso, milwaukee, tucson. places where you would find a density of people that would support the technology industry and would have a huge impact on the local economy. emily: what is the success rate of the students you have taught?

where are they going to work? are they a potential new source of talent for big tech companies, if that is the goal? irma: 80% of the students who enter into our career programs are in technology employment, which has a huge impact on the local economy. 90% of the students on tuesday where they live. they want to stay home. it does not mean there is not opportunity for big tech to pick them up, especially when you have this lens of diversity and inclusion. that is where you are going to find these people. these people will come out of underdog cities, assist in making the inclusive workforce that is missing out another markets. emily: how diverse is this crop of students? irma: 50% female, 50% minority. the demographics of our students match the demographics of our county. emily: how quickly do you think you can expand? i imagine -- you are based in fresno, you have to go to silicon valley, new york to raise money.

that is not easy in a place where it is harder for people to raise money, who don't look typical. irma: exactly right. it was a long road but we did close a $27 million series today which is a huge milestone for us, for females, the technology industry as a whole. that money will help us grow faster. emily: how do you imagine -- there is so much focus on metropolitan areas -- how do you imagine the tech industry might or will look different in a decade as a result of what you are doing, as a result of this movement? irma: i think what is important to recognize is we have all of these currently unfilled jobs in the technology industry and we are not graduating enough cs majors to fill them. they have to come from somewhere else. we think we have the solution to that. we think we can change the face of that workforce in the next five to 10 years. emily: fascinating. really glad to hear about the work you are doing. irma, thank you for joining us. that does it for this edition of bloomberg technology.

we are live on twitter. .heck us out @techn it is friday. have a wonderful weekend. we will be back on monday. ♪

david: was it the hardest job you ever had? john: it was very hard but very meaningful. not very enjoyable. david: your family was a blue-collar family. john: very blue-collar. my dad was a world war ii vet. david: you were in combat. did you expect that you would survive? john: it's a lot of shooting and bombs and whatnot. we are marines. david: did you ever say to the president that maybe the tweets are too much? john: the president feels very strongly that his tweeting goes around the press. >> will you fix your tie please? david: people wouldn't recognize