taylor: i am taylor riggs in san francisco and this is bloomberg technology. coming up, tesla's cyber truck debut. demos don't go exactly as planned, but the specs are sharp. we get the opinions. growth spurt shares. we hear from the ceo. plus, one billion people's data

is left unprotected on a google cloud server. we will speak to the hacker who discovered it. first, our top story. elon musk unveiled tesla's new cyber truck with stainless steel exterior and armored glass that is not supposed to shatter, but the demo didn't go as planned. >> oh my god. well. maybe that was a little too hard. taylor: for more on the mishap and how shareholders reacted, i want to bring bloomberg's ed ludlow who was at the event. before we get into the pomp and circumstance, how was the cyber truck? >> it is the futuristic concept pickup truck that elon musk has been teasing for 12 months. it is exactly as he described.

think of the 1980's film called blade runner served in november 2019. it rolls out on stage, it is big, boxy and looks nothing like a conventional pickup truck. it is really impressive on paper. 0-60 in seconds, can tow 14,000 pounds, makes it competitive against traditional combustion engine pickups. on paper, it is this amazing thing. it is just that it is so different from traditional pickups. it is a little concerned. the everyday american driving around their pickup, it is not something for them. taylor: i do want to get to the moment last night when they went to shatter the glass that is not supposed to break, and it did. what happened? >> picture the scene. the cyber truck is on stage and elon is talking about the reinforced steel which tesla has invented. the chief design officer is on stage with a sledgehammer and he hits the door and nothing happens. no mark. a genuine success. elon turns around and says, throw a ball at the window, so he throws a ball at the window

and its masses. it does not go through, but it smashes and you heard elon react in a particular way and he says throw another ball, so he does and the second one smashes. the crowd is awkwardly silent, giggling. and no one is entirely clear if this was supposed to be the case. this steel they plan to use is the same reinforced armored steel for the truck. the same that spacex will use it in its starships and the glass is supposed to be armored in the same way and what no one is talking about is just before the ball hit the window, tesla did another demonstration where they dropped the same ball on the same material on a flat edge and it didn't break. taylor: so then what happened? did they bring out a vehicle with a different type of glass? >> we can go on the reaction. there are people on twitter speculating that this was deliberate. it has got everyone talking. but the whole point is that a pickup truck is supposed to be durable. if you're going to convince americans driving big ford's

which can cost $100,000, to buy a new truck that is so different than it has got to live up to what a truck has to do with his n -- which is drive around tough terrain, take hits. taylor: what are you hearing about the durability of it? and we have to bring in pricing. he mentioned 100,000 dollars. this is $40,000. >> the lowest end model, the base model, $39,000, but remember the model three. test the has been promising a $35,000 model three and we have never got there. the average selling price is near $50,000. there is lots of skepticism that we will ever get a base model. the highest models will have a bigger price and some of the specs are amazing. up to 500 mile range. you can carry 3.5 thousand pounds in the back. a truck has stuff in it, it gets weighed down.

according to tesla, their truck can still perform with its amazing suspension system. the question everyone is asking is well is it actually going to hit the road? taylor: i want to get there but i first want to talk about the event. you are at the launch. what is the tone on the ground, what is the hype of these big unveiling's? >> this was interesting. elon was not his normal self at the model y. there were a lot of headlines. what the company did in march is a history lesson. it dragged on, starting with the first model s, model 3, then the model y. this occasion, they go right to the chase. elon is on stage and he shows a few images of traditional trucks. then bama, here comes the cyber truck. are all of these test the fanatics who were stunned because they did not expect it to look like at. i spoke to one woman who has preordered the cyber truck. she has owned an s, a 3.

she currently drives an s. i asked what made her want to order it. she said she just wants the latest technology. she doesn't care if it is a truck. they just want the latest from tesla. that is a big story for tesla. this might not be their big winner, but it keeps them in the game. there is this race going on for entrance to the ev pickup market. have a $70,000 pickup truck coming in ford wants to 2020, electrify the f-150. it is getting competitive, but what we do know is that it is not going into production until 2021. it looks like they have surrendered first advantage. taylor: tone on the ground, it is so interesting. thank you. travis kalanick will just not stop selling overstock. -- his uber stock. the co-founder has now sold $1.5 billion of shares. that includes a $570 million in stock that he sold off three

days this week. in a filing, he signaled he could offload his entire stake. i want to bring in bloomberg "bloomberg technology"'s eric newcomer. does he just want the liquidity? >> the stock market does not seem to be taking it as a negative signal. i think it has been up lately. but to me, he understands uber better than anyone. arguably up there with dara. obviously he is not running the company, but this is the man who built this business. the idea that he is selling it, i think is a signal that people should watch. taylor: i also want to talk about a different story that you were writing today about dashboard cameras. while it is raising privacy concerns, i wonder if it is good for the

uber cars to have these dashcam's to help with safety and security. your thoughts. >> uber has this classic privacy versus safety trade-off. do they create a surveillance state so they have a record of anything happening and sacrifice privacy, it is a tough choice. the more uber watches this, they are worried about safety and trying to make moves that show they are doing everything they can to make sure the uber experience is safe and realize that they are going to be held accountable. even though uber said these are independent contractor drivers, they know their reputation is on the line based on the experience customers have in a car. that is why they are really trying to consider the surveillance effort. it is also a global company, so they can look all over the world and say, what places are welcoming surveillance to have a better sense of safety and what places aren't? it makes sense for them to look at it.

taylor: is the audio and video optional? can the driver turn it on or off? can i as a passenger know when it is on or off? >> huber is giving choice here. this is early. they are experimenting with it. i expect that users will be able to -- that their preference is. i think it is probably going to depend on region, regulations, all sorts of regulations. the problem is, you have a driver and rider who can't necessarily agree on what they want, but bloomberg has to give people options here. taylor: thank you. shipments of apple's popular air pods are expected to double this year. bloomberg has learned the company will deliver 60 million of the devices.

that has been driven by higher than expected demand for the priceier air pods unveiled last month and they cost $249. chasing bigger deals, we speak exclusively to the ceo of splunk. fresh off earnings. we hear about the new pricing strategy that could feel in software dollars. this is bloomberg. ♪

taylor: splunk is the world's first data to everything platform. its software collects machine data and provides insights to businesses worldwide. the company's shares rose 10% friday, and its biggest gain in a year. joining us for an exclusive

interview is splunk president and ceo. great to have you. thank you for taking time. i wanted to talk about the new pricing model. volume-based and booking revenue annually instead of on a multiyear basis. both of those analysts loved today. why did it change? doug: one of the biggest problems we have had is you get so much value and it is data volume-based, that people get scared on how much volume is going to go through. we have heard for years that lack of predictability is something they want to have a better option around. we came out with two pricing metrics a month ago. one is an enhancement, one is new. the enhancement for data volume is we have tiered the pricing and condensed the tears into broader bandsto with an unlimited option at the upper end. if i start with 100 gigabytes of data per day, i can start to see the value and i can see 100

terabytes, i know what my pricing is going to be and i'm not scared about the data volume. the alternative is probably more fundamentally long-term. it is the amount of infrastructure you need to operate the product. we have a virtual cpu and a virtual core option. we rolled those out, because the way you use the product could make one more advantages versus the other. for a customer. customer success is our number one priority and we want to make sure that customers have the optionality. taylor: i want to show this chart for our bloomberg audience. if you come in on gt vika -- gtv , you are having your best week all year going back to last november. how much of the changes did you talk about today are also helping boost that guidance? that was a big issue for analysts today. doug: we are really excited about the results. you never really know on the an

earnings call how people will receive it. one of the bigger breakthroughs we drove is we have been transitioning the company from a perpetual license model to a term and cloud model. that can wreak havoc on financial statements and is a big shift for customers and investors. this quarter, we released an annual recurring revenue metric. going back five quarters, we can see what it looks like in the distant or recent past and where are we today. being able to show people that we grew annual recurring revenue 53% year-over-year and have a $1.44 billion arr capability or metric within the company really helped people to cut through the gap-based revenue versus what do these annual contracts look like taylor: if there was a negative piece of information, free cash flow with $30 million more negative than analysts wanted, operating cash flow seems

a little bit negative, but you are looking to make that positive in a few fiscal years. what are investors missing that you would like to clarify about those numbers? doug: i think what they got this time -- because walking through the cash for the past two quarters it is a really a timing issue. as you move from perpetual where everything is paid up front, and we would ask term licenses to be paid up front. as we shifted to term and cloud, we enable people to pay normally, which has a big impact on cash flow. we declared it as a timing issue we were not able to drive a ,but model with enough clarity to give confidence in the forecast. this quarter, we anticipate $1 billion of positive free cash flow in fy 23. two fiscal years from now. we always said it would snap back and be back in the upper 20% range versus revenue and that helped people understand.

taylor: you recently made a $1 billion acquisition of signal fx. going forward, what could i look for in terms of organic growth versus acquisitions? doug: we have largely been organic growth. even the acquisition, which we are excited about -- the revenue is not that large versus a $1 billion acquisition price. it enables us to get into this new category around observability. as people move closer to the cloud, it is hard to look into the applications to see what is happening. the combination of a bunch of really cool organic products, this in stream processing product, with things like signal and a smaller acquisition called omniscient, provide the ability for our customers to get deep understanding that help applications on the cloud workloads. that combination is going to

result in interesting customer success. taylor: doug merritt on all things splunk. thanks for joining us. still ahead, we will hear from the infosys chairman on who he thinks will be the leader in the 5g race and why. that is. this is bloomberg.

taylor: infosys chairman nandan nilekani says 5g is the next strategic frontier of telecommunications and he believes the u.s. is going to be the leader. he spoke with tracy alloway at the new economy forum in beijing. take a listen. >> i think if you see 5g as a next strategic frontier of telecommunications and if you believe that it is going to drive a new cycle of growth and come up with diverse applications in many industries, then the building blocks of that, where did they come from, becomes more important. the current issue between the u.s. and china and so on, i think who are the suppliers, who does the network buy from, becomes very important.

basically, what we will see is, in areas where the u.s. has influence, it will be driven by nokia. and firms like erickson. in china, it will be driven by huawei. some countries will choose from both. >> i am curious how india fits into these tensions between 5g suppliers. are you going to choose one side or the other? nandan: that is up in the air. right now, our telecom industry is going through major changes. they are faced with high taxes, so they are dealing with more short-term issues and i think we still have not had the 5g license options yet. -- license auctions yet. i think 5g in india is some time away. there is a whole issue of one of the applications. i personally feel that the u.s. is going to be a great place for 5g and there is a historical reason for that.

when at&t was in the consent decree with the justice department years back, they had -- they had the long-distance company and seven so-called baby bells. each had a physical footprint. nymex was in new england and pacific valley in california. over time, they all combined into two companies. verizon owns half of those older baby bells and at&t the others. what happened is that each of these companies now has a physical footprint of fiber and they could not enter into the markets of the other because it is quite expensive to lay fiber, but what 5g does is use fixed wireless. it allows you to go to the home and get wireless with the same fiber capability. now, you see each of them challenging the other in their territories.

verizon is leading, they are already in eight cities in the u.s. fixed wireless, which is a specific u.s. requirement will drive massive 5g and that is an emergent need which will generate a lot of revenue. i think fixed wireless in the u.s., not all this newfangled stuff. that is all great, but fixed wireless will drive u.s. consumption and i think u.s. will be a leader in 5g. taylor: that was infosys chairman nandan nilekani at the bloomberg new economy forum. the new economy forum is organized by a division of bloomberg lp. the parent company of bloomberg news. now, china used to be a technology laggard, but now it is a pioneer. carlyle group cofounder david rubenstein spoke with a number of tech executives about china's entrepreneurial strength at the bloomberg new economy forum. david: so, if i wanted to invest in artificial intelligence companies, should i go to china, united states, israel? yes.

david: all those places? >> yes. we released a study a couple weeks ago about where ai was on the global scene and there are a number of countries leading. there is no question that the u.s. is the farthest advanced. china has a national priority to make leading -- co-leading in ai a huge priority. they are producing many more articles, patents and so forth. david: do you think women have as good a chance to rise up in technology companies as men in china? >> sure. absolutely. david: and therefore you go out of your way to hire woman -- women or you don't? because they are equally talented, and you're going to get the same cross-section anyway?

>> we need to get rid of the glass ceiling concept. as a corporation, we should create a working environment for women. a lot of them when they give birth, we create a work from home environment for them. one technology which i would rather look forward to is to invest in ar/vr, so you can replicate this atmosphere at home. you can have this experience at home. this is emotional. like the bloomberg forum is emotional, right? if we can replicate this at home, it empowers women and i think it stops the problems we talked about at this forum. when technology can really empower things including women's careers. david: the china dispute with the united states on trade, has it affected you in any way or do you care if it is resolved in the near term? >> it has not affected us, per se, but it is actually kind of dangerous. the way it is going, if there is really going to be additional sanctions or the two countries go further apart, i think if you look at technology advancement,

innovation really happens when people collaborate. even if you look at china, the tech industry is really built upon a lot of grassroots entrepreneurs who know about the market. at the same time, there are a lot of engineers and entrepreneurs who have had experience in the states and come back to the capital, which is funding this growth. your company -- a lot of them are associated with the states. bringing inexperience. this kind of biodiversity is actually very important. taylor: that was carlyle group cofounder david rubenstein at the panel at the bloomberg new economy forum. the new economy forum is organized by bloomberg media group, a division of bloomberg lp, the parent company of bloomberg news. coming up, our look back at the

week in tech from apple to president trump. and they continue the struggles of we work. that is next. this is bloomberg. here, it all starts with a simple...

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taylor: i am taylor riggs. this is bloomberg technology. now a look at our weekly story starting with apple and its effort to get president trump to cut it a break. ceo tim cook gave president trump a tour of their austin, texas plant. it was not just to show off the mac pros being built in the states and may have been to stay in the president's good graces. trump took a moment to say he is looking at exempting apple from tariffs on goods and imported from china. joining us, you wrote apple's

political savviness is an undervalued asset. explain the political savviness at apple this week. >> this is an ongoing story. apple has been clever about both personal diplomacy with president trump and president xi in china. you have seen donald trump say repeatedly that tim cook is someone he trusts. that he can pick up the phone and called tim cook. to apple's credit, that gives the company a fairer airing in the white house. they have been smart about rebranding money it already spends on things like data centers and on parts for its devices and coming up with a very large number and touting that as apples contribution to

the u.s. economy. for somebody like president trump who likes to talk about his contribution to the u.s. economy and his efforts to bring manufacturing-to bring a manufacturing revival in the united states, those words from apple are music to the president's ears. taylor: we saw the apple pr marketing machine underway this week. a few mac pros, but we are not talking about building the iphone at that factory. yet he has gotten in president trump's good graces. do you see that as an undervalued asset when you take a look at apple? >> absolutely. to put some context to that, we are talking about 1% of apple's business is this mac pro, this high-end computer. yes, it is an undervalued asset. when we think about this relationship, it is a relationship that both benefit

from. it is clear to look at how apple benefits from these exclusions from tariffs. not only that, but as we go forward, at being in the good graces of the administration should help with future tariffs, as you have outlined. at even next year as this plays out. the separate piece on this is this helps trump obviously as well on building his brand around what is, globally, one of the most respected companies globally. i think tim cook, if we remind the last decade, is that he came in being really known as being an operator. now he is, has become a statesman. there are two other phases, and the next i think is an innovator. one last piece off topic, important about tim cook. an aspect that gets overlooked, he stays out of trouble. as simple as that. if you look at other tech

executives, i think it is part of his underappreciated potentially the world's greatest ceo. taylor: gene, we switch from the operator to the basic fundamentals. can you remind me of your base case as it relates around tariffs. if there is not an exclusion, how does that change the profitability of apple? >> this talk of 10% tariffs coming in december that will impact the majority of their products. the u.s. accounts account for a third of overall revenue. i do not want to give you a specific answer. there are some any layers in that. if i through an answer out there there,w an answer out

it could stoke concern or fear out there or may create too much optimism. it is hard to say. i think this should be the simple take away. that what happened this week would not have happened it was not for this december set up looking good for apple. i think, ultimately, there will be very few are no tariffs levied against apple in december. taylor: interesting. i want to switch gears and go over to facebook and google political ads this week. google changed some of their policies as where they said they will restrict misleading info and ban candidates from targeting election ads based on people's political affiliation. where will that put google relative to facebook and twitter? >> google found a happy medium or to their credit, they quietly went away, and waited out all of the fire and brimstone facebook had been facing the last few weeks and months about political ads, and quietly redid a few of rules around targeting for political advertising in

general. the things companies do often is to take email lists of people who have signed up to support a candidate or people companies already known for their customers, and google and facebook both allow companies and candidates to target those people with ads on their site based on email lists companies and candidates already have. that will no longer be an option going forward for candidates. i think that is potentially a pretty big deal. you saw google getting credit from people who had been critical of facebook, and allowing more or less freewheeling political ads of all kinds. >> how much pressure is facebook under?

>> relative to google, i think they're under a similar amount of pressure. these two companies are front and center when it comes to relations and changes to the business. not surprising to see both of those companies this week start to move ahead and give some better-basically curb some of the tools that can be used for hyper targeting that we have talked about. the simple answer is they are under a lot of pressure. as i think about how those changes could pressure their overall business, it is modest. we are talking about very small tweaks to this political machine. i am not a fan of facebook. i am old, i am 50, i do not to think it is good for the platform. that said, when i meet with advertisers, they cannot get enough of this.

when you talk to political campaigns, they cannot get enough. there will be $3 billion spent in 2020 on facebook in the u.s. elections. it is incredible that type of spend. yes, this is a certain amount of pressure on facebook but they are still a massive opportunity for facebook and google related to political advertising. >> as you come here and take a look at the charts i am showing in my terminal, it is all wework, bonds at a low, $.71 on the dollar. this comes where there are layoffs of 24 people in the us, 20% of the wework global workforce. is this a company that is correctly rightsizing itself? >> i do not think we now have a choice that it now has this enormous clean up after what has been an unrestrained growth binge. this company has a couple billion dollars in annual corporate overhead which is close to three quarters of their revenue. just cash operating costs.

that is a significant cost base to cut. obviously, there is a large human toll, thousands of people will lose their jobs and that is painful for those folks. but the comedy has to get its costs under control. after that they have a lot more - the company has to get costs under control and then they have a lot more work to do. >> we heard from wework and they want to expand in a positive way and be cash flow positive by 2023. your thoughts? >> i think they have gotten religion and that they are not done with the cuts at this 20% level. i suspect the number will drift higher over the next six months. maybe ultimately a third of the people unfortunately will not have a home there. i do not know the specifics of the plan my sense is that there so much focus within softbank and we work to get there, they will find a way to get there. it may include shuttering office space. i suspect they will find a way to get there at the cost of

topline growth. >> hands down, my favorite part of our friday is our week in review. thank you. coming up, tesla's breaking news. how investors are reacting after the shatterproof armor demo did not go as planned. this is bloomberg. ♪

taylor: since disney's successful launch of its streaming service next week, much has been made over exactly how it will affect the competition. now we are getting an idea from netflix. internal data at netflix suggests users are not fleeing to disney plus.

according to an unidentified person at the company, because of proprietary information, netflix subscriber cancellations have not accelerated recently. last week disney signed up 10 million subsccribers in one day. now back to our top story. elon musk probably would have liked to have a do over. he unveiled tesla's long-awaited electric pickup truck last night. but it did not go as planned. two of the trucks armored windows were shattered for a while, the truck was the number two trending topic on twitter, not always good for publicity. for more our auto reporter. and still with us, gene munster. >> it is symbolic. the glass breaking is symbolic of the tesla story. trying to disrupt the status quo.

you would never imagine, not just the glass incident but a few minutes before that during the presentation, you never imagine any company doing that. they do disrupt the status quo. their cars are disrupting the auto industry. that is the one piece of it no ceo in their right mind would have done what elon did with that. separately, it is also representative of who he is. making quick judgments that may not be in the best interests about what has happened with twitter and elon in the last year. unfortunately, you have to take the bad with a good. when i watched it, it was painful to watch. as i stepped back and processed it and was talking with people about it today, i think that, incredibly, you're going to think that i am tone deaf here, i think there was that summer

-- a silver lining, because some people thought it was really funny. taylor: it might have been painful to watch, but the fact is we are all talking about it today. and we cannot stop watching that video. is that in and of itself a little bit of a success for elon musk? >> i think so. i definitely do not think smashing the window was intentional. i do not know if that was a success. but i do think the radical nature of this car, the design of the car, it has drawn everybody's attention. in that sense, it is a great marketing success, i think. i spoke with a professor of design here in detroit who said it might be brilliant. the market will tell. it is seeming to appeal to a certain niche audience. taylor: let's talk about the appeal of that design. is futuristic helpful or hurtful for future buyers? >> definitely not something that appeals to traditional truck

buyers. i think that is why you saw tesla stock fall today, because [-] traditional truck buyers. it does appeal to people who are into video games. and it is just sort of... think of gm's hummer or the jeep wrangler. those are extremely functional, almost an ugly but good-looking car in the case of the hummer, that have both had extremely strong calls followings. elon, by taking that farther, extremely off-road, and might actually appeal to some people with the bragging rights it provides. taylor: who buys this, tesla lover or a truck lover? >> a tesla lover.

i think this is going to capture a very small segment of the pickup market. there will also be an suv segment. kind of that weekend warrior techie type of person. surprisingly, the car, i think there is a lot of value in the car. before they announced the price, my sense was that it was going to be closer to $70,000 and ultimately the average selling price may be closer to the mid 50's. so i think they are trying to open this up so it is relatively affordable. ultimately it should account for 5% of overall deliveries for tesla. >> with a price tag now $20,000 lower than what you are forecasting, what does it do to the composition mix of profitability? the last time we spoke we were talking about wanting to see

more s's and x's, high profitability vehicles to make up for a lower margin. where does this truck fit into that scheme? >> i suspect this will be toward the low end of the profitability, in part because if you look at what is happening with model y, for example, that is going to leverage a lot of the same manufacturing process and components of model three. in this case we have a whole new vehicle design. it is a departure from the classic design language. given some of the specs, i do not see the interior, but my sense is there is going to be some good value here which is usually representative of a little bit lower margin. the good news for tesla, is that they do not need cash like they did two years ago. they have $5 billion in the bank

and are only taking on a hundred reserves on this. do not have to look at the gross margin question on cyber truck yet. taylor: you heard a production target of 2021. i steal this from a coanchor of mine who said we have to account for a musk-adjusted production target. do we really believe 2021? >> yes i think tesla has come a long way in terms of getting its production ramped up. also, the other timeline to think about is both ford and gm are going to be coming out in 2021 with their electric pickup trucks. so i'm sure you do not want to miss it by too much. that is when the copycats are going to be out there trying to compete with him. taylor: fascinating. thank you both for joining. coming up, your data is out there and it is unsecured. we speak to the cyber security expert who found over one billion people's data just sitting out there, on an unprotected server. that is next. this is bloomberg.

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taylor: imagine a database somewhere that had all of your social media accounts, email addresses and phone numbers. that is what one data security expert discovered last month. all of that data, all sitting out on a google cloud server. 1.2 billion people. how did it get there and what was it being used for? to answer that, let's head to st. louis where the man who uncovered the server is standing by. vinny troia, the founder of data viper, how did you discover this? >> this is part of a normal research process. we were looking through open web servers to look through databases that potentially have valuable information and we just kind of came across it. taylor: how does this breach, if you well, fit into all of the

other data breaches that you have discovered, in terms of size and scope appeared we hear and scope. of size we hear a billion people and we sort of freak out. where does that fit in in your world? >> this is one of the largest i have ever discovered, maybe the largest anyone has peered it was so large in size that the the initial size we uncovered was 4 billion records. we whittled that down to 1.2 billion, which is actually fairly significant. taylor: talk to me about the relationship between google cloud and people data labs. you said most of this data was collected by a company called people data labs, and it was been held on a google cloud server. >> sure, people data labs is an enrichment company. you can send them an email address and get back a user profile. they are data brokers. what is interesting about this is that people data labs did not suffer a breach as far as i know.

they most likely sold that data to a customer legally. they had contracts in place. and that customer would have mishandled that data and had it on an open google cloud server. taylor: and no thoughts on who that customer may be or what the data was used for? >> unfortunately not. this is something i do not think we will ever have visibility into. i personally notified the fbi once i found the server and they were able to get it taken off-line. but they are under no all to discloseion who owns that server. because of privacy regulations, google will not disclose who their customer is either. taylor: who should bear responsibility for this, is a google, is it people data labs, or is it that third unknown party? >> i think it should be the third unknown party. we lack at this point some sort of regulatory body that will go out to force the company to admit

the mistake, which we do not have. taylor: do you want to see that type of regulatory body? >> i do. there was a recent article by abc with tim cook where he was discussing the need for additional privacy controls and privacy legislation. i think that is something we are sorely lacking. when you look at the size of this data breach and the content, having everyone's social media information from facebook, twitter, linkedin, get is, in my opinion, more significant than having their passwords because of all the single sign-on you are seeing. now when i can associate a phone number and an ml address with a facebook or twitter profile, that becomes more valuable in the eyes of an attacker. taylor: is that what makes this data so scary? because we do not need the passwords anymore and they have all the information they need? >> and we have no visibility or no control into what data is

being collected or what is being sold. going back to the tim cook interview, he mentioned apple does not want to make money collecting their data. that is true. it is these data brokers like pdl and others that are collecting volumes of information that we have no visibility into. and we have no visibility into who they are selling the data to, and how that company is using it. so i think that is where the regulations need to step in. what data is being collected, and how is it being used. taylor: so much. we could go on and on. vinny troia of data viper, thank you so much. that does it for this edition of bloomberg technology. we are livestreaming on twitter.

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