>> i am taylor riggs in san francisco and this is bloomberg technology. in the next hour, full steam ahead anti-trust chief tells bloomberg the eu will push for a tech tax even if a global push fails. we hear from her. plus, fine-tuning forecasts. how technology is changing weather forecasting with pinpoint precision, an important

tool when it comes to predicting travel tie ups and potential wildfires and potential opportunities in the space economy industry. it is estimated to reach $1 trillion. first our top story. the eu antitrust chief has made a name for herself as a tough regulator who is not afraid to go after big tack. wednesdaywednesday -- big tech. she said eu will still push a digital tax even if a big push at oecd fails. she was asked how europe's revelatory posture on technology is different than the u.s. and china. >> first and foremost to promote what we have going for ourselves already because in the business-to-business environment you find a lot of impressive tack. you find engineers and research and an impressive start up environment and the willingness to balance all the possibilities

. >> talk about innovation but we hear from u.s. companies the reason you're focused on taxation is because we have not seen real invasion europe. you agree with that and is that fair? -- we have not seen real innovation in europe. do you agree and is that fair? >> that is not fair, not just some of them but every company should contribute where they do excellent business. that is the bottom line in europe. you do very good business here. >> is that something where you think if by the end of 2020 there's no international agreement on digital taxation that it would be fair for the eu to go it alone? >> yes of course it would paired we are strong believers in a global agreement i am happy to see the progress made by the oecd aired at is a very strong push. and there is positive feedback on the first draft. that would be the best solution. but if that cannot be met, when you look at the differences to pay that taxes, it would only be fair that we pick it up again if

a global solution is not possible. >> based on what you hear now from the oecd, this time there is momentum to get this done. normally i would not be optimistic when it comes to taxation, but i think now there is a momentum, there's a deeper understanding that we have to update corporate taxation to digital times. in that respect, the global dialogue is changing. that data heard today is key for the commission, data's power but it can be weaponized. what we do about it. what is the message to protect consumer data and europe and how you deal with that? >> fyrstenberg going to make a competence of strategy paired for ai that data is the main input. data is more than a commodity. it is also what defines us as people and digital ages.

we have taken a number of steps. with the digital citizen rights. we have a lot of public data that has been made available we need a conference of strategy for data to be the driving force . and also a prosperous european economy. >> and what timeline are you looking at? thoughtful.to be it ties in with what we are planning to do with artificial intelligence and that you things will have to come together. for people to see the full scope of what data can do, we have to make a specific strategy when it comes to data. >> and mergers and acquisitions was a big theme for the old commission. use physically said you disagreed with a few of them and led to as one which change in the role. will that make it easier to create a big european champion? >> it is easier already. in and giants that come

are making a vast majority. they are approved because we see no competition confirmed. do not question the business logic. it is so rare this happens. the example we have been discussing, they are not the prime example paired what we want to do more is to make sure that when it comes to data, that you cannot just acquire access to data that you would otherwise not be able to have if that were the topic of conversation. >> that was the eu antitrust vestager. eth >> big brands are getting created with social media marketing paired but start of airbnb was early to the game with stars like beyoncé and mariah carey posting about their stays at luxury airbnb's. to talk about how airbnb is benefiting from social media, we are joined by bloomberg

technology's reporter. how successful has airbnb's technology marking strategy been? successful, you cease levered his rating, justin bieber, lady gaga, britney spears, the jonas brothers, the list goes on. it has helped set them up as a luxury brand. >> where they early to this game? >> they really were. in 2015 a not a lot of people were doing this. social media marketing was anything. not a lot of people were talking to celebrities about it either. >> they're going out there posting, they are thinking airbnb and there posting. the lines are getting blurred as to what is an ad and what is opposed. do you have to disclose if you're getting paid for this? >> you do. the ftc or sec mandates there be a clear and can pick is clear and conspicuous disclosure. -- or fcc.

you saw people saying thanks airbnb, great pad. now you see things have affirmed up. firm guidelines and your much let more likely to see thanks for the pad, courtesy of airbnb. >> making sure people know it was an ad or a gift. >> i want to talk about if there was any backlash. it seems it was all fun and games until reagan enters come in, or until there is backlash. has there ever been backlash on these brands for doing this? >> it is not really clear that there has been. sometimes people see the sponsored posts and are not as likely to click on it. facebook says that making those disclosures does not lessen the impact. also the ftc sent out a couple of letters but enforcement has not and that fears. you still see some fudging around the edges. >> and they are getting the returns on investment despite what seems like a costly

investment sometimes. >> it depends. say kylie jenner, it can cost a million dollars for single post according to some reports. is that worth it? it is arguable, but maybe. >> i want to switch to another story you are writing about, that is gone from influencers which are now undated now running to memes. what is the new mimi craze? >> an influencer is, check out the shampoo i love the shampoo. i meme is a series of jokes and this is often out teens want to relate to brands. they are really resistant to being sold to, it feels inauthentic. but if you are just making a joke or maybe even making fun of the brand it is easier to relate to. >> what comedies are taking this route? -- what companies are taking this route? a couple of dating

apps. less proven names. >> how has it changed and how has tech driven a lot of those changes? wholesale changed the way advertising works. one of the interesting elements is social media marketing because you feel you are so close to these people and on instagram and facebook you cannot get away from them. you can use an ad blocker everywhere else but not there. >> thank you for joining us. whoselion facebook users data was compromised by hack cannot seek monetary damages from the tax knology giant. judge --- a federal from that technology giant. a federal judge ruled users can band together they want the company to improve its attorney measures. ofebook's group petted losses of users privacy requires -- facebook's repetitive losses

of users privacy requires a long-term supervision. and bigpercommittee's data to predict the weather. if you like bloomberg news check us out on the radio, you can listen on sirius xm in the u.s.. this is bloomberg. ♪

>> amazon and ebay are fending off reports that some products sold on their website have high mercury levels. the items in question are skin lightening creams. activist groups including the sierra club purchased one hunter

58 of these types of products from amazon and ebay market places in 12 countries including united states and found 60% were contaminated by mercury. some of the products have been flagged by the fda. an amazon spokeswoman said the product are prohibited and are no longer available. ebay and emailed statement said it is reviewing the report to make sure it is removing any contaminated product. now, predicting the weather is oh is a challenge no matter where you are in the world. to get ahead, one company is turning to supercomputers. i spoke to the ceo of the weather company, a subsidiary of ibm. cameron clayton tom wait the new technology will give faster and more precise forecasts and will cover the whole planet. >> we just launched a global high-resolution model, the first of its kind in the world turned we belted -- first of its kind

in the world. the rest of the world does not have the same quality weather forecasting we enjoy here in the united states. at ibm and the weather company, we have been working for the past two and half years to build this new global weather model. it launched recently. we are excited about it. >> what you hope to achieve with it? are you looking at forecasting to help save lives or what is the end goal? >> at the end of the day we do come back to saving lives. that is a mission our team has. when we look at whether -- we ather, and the volatility of it increasing around the world, we see that it is just proportionately impacting the poorer countries and poorer people in the world versus richer nations in the world. and we wanted to do something about that that is what we have been working on this global model. >> when you talk about the

digital divide, how can you make sure those evolving countries that really need it get the weather infrastructure, the digital infrastructure, the technology and for structure that they need to be able to actually use your modeling system. is,he great news about this we have been working for two years building a supercomputer that is specifically designed to run this global model. for the first time in the world, we had a graphical processor based supercomputer that runs on nvidia gaming chips. it is a video gamers dream to access a supercomputer. we are using it for this model. and means the entire world is supercomputer. it is based in raleigh, north carolina. every two miles on the entire planet as a grid, we are now able to provide a .igh-resolution forecast

that was not possible until now. foror: how important was it you to make sure that video gpu 's were up to snuff. ibm's cloud can also help you for their venture modeling youem heard -- can help further advance your modeling system. >> yes, people do not understand the scale of it very well. today in the u.s. and around the world it is a fairly weather -- it is a fairly normal weather day. on a normal weather day, we will do when he 5 billion data requests and the ibm cloud that we run weather on. 25 billion times today the cloud will be asked for weather information. on a busy weather day with severe weather it will increase ither 10 billion requests. has to be able to sustain these huge spikes in volume and severe

weather strikes. those huge part of us using the ibm cloud, and also using nvidia to marry thatable huge computing and huge scale to save peoples lives. >> i want to read back to a practical solution. in california, we talk about the utilities and the aging grid and the impact of wildfires and pg&e shutting down the grid in anticipation of the wildfires. what would be a practical solution in that case, to be able to use your modeling system? >> i will give you a couple examples. , at a the model will now 300% higher resolution, be able to give an accurate prediction of what is happening now and in the future at any place on the of the power network. the other example i would share, we have been working with

utility comedies around the world am i not just in california, on what we called watson vegetation management. we do an ai satellite imagery evaluate a by ai, to show where the trees are hanging over the power lines. instead of power companies working through in a sequential way and cutting trees, they now go out exactly to the places the vegetation is overhanging the network and fix it. taylor: that was the weather company ceo cameron clayton. coming up, the influence of females and the tech industry. we will share some victories in the l dominated sector. and bloomberg technology is livestreaming on twitter. technology. @ this is bloomberg. ♪

taylor: let's get a look at the top technology calls. optimism over the company's fast streaming service. expecting 26 million empire -- 26 million subscribers in the first year for disney plus. to 30 million subscribers appears conservatives. expect more than $1 million in fiscal 2020 revenue. targets onise their the stock and even outlook for spring. analysts raise the price target to $190 per share saying they are pleased with a solid print and guide and think autodesk remains well-positioned across and markets.

vmware reported third-quarter results that beat expectations wanting around of optimistic commentary from analysts who noted the strengths came in contrast to weakness by other tech companies. in chimeric analysts say that results are solid and there is a continued positive set up in fiscal 2021 and beyond. and those were a look at the top technology calls. the rise of technology firms has been the sigel biggest driver of growth in the u.s. in the past decade and a half. it helped propel iconic companies encoding facebook, sales force and truly a-- trulia. there is a reporting on the women funding those giant companies. we continue our armed going -- our ongoing conversations about the bottom-line impact of diversity. now the author of all the girls. >> i started getting names and

interviewinge net, the women i gravitated to certain women's stories. >> the four women you profile and alpha girls played kregel roles in creating new companies and the companies they are in. -- kregel roles. but they are not household names . do they want to be household names? is that the only way to change the narrative from something that is male driven to something that is more inclusive? >> that is a really interesting question. i think they did not set out to be household names. now, because of the book and the book being adaptive for a television -- adapted for a television series, it will broaden and commercialize the story. i think you're proud of their stories. they were reluctant to tell their stories in a lot of ways. i think you really have to be brave to be vulnerable. for willman, women -- women had been, these women who worked in this male-dominated industry,

and this speaks to industries across the globe, they had not sought out the spotlight. they had been these outsiders who had found their way in to this industry. they had to learn to play by someone else's rules before they could start writing their own roles. they had to go from a to trouble isaac. trailblazing- two -- they had to go from navigating two trailblazing. now they want to show what is possible, that technology can be a great place for women. venture capital is that really important industry. there are some to be proud of in seeking to make a lot of money, to build companies. it is important for women. both of those women -- both of those industries are great for young women, to change this power dynamic. >> are they more secure in themselves that they are in a position to say, you know what, whereas before i was scared to put my name out there now it does not matter, i'm going to go for it. >> i think his accommodation,

they reached this point in their lives and career where they do have the credibility and money and success stories and companies they have built. there is also the zeitgeist, a moment in time and a call to action for men and women to pursue equity. story--the women of the i see this as the biggest business issue of our time, the issue of equity. i think the women now are very proud of their stories and of telling their stories. again, it was very hard to get them to tell their personal stories. to tell their success stories, of helping to build salesforce or trulia, or grab the facebook deal, those were more of a reporting challenge, just getting a ride. but getting them to tell about the broadside, what happens when you come down or diagnosed with an illness or adopting a baby at the same time, or when you as a

woman make more money than your partner or your husband? all of those things were more difficult. but they were such an important part of alpha girls and telling that story. >> how do you think the me too movement played into this. you talked about the zeitgeist. andoo has been happening has taken down a number of prominent men per to that factor into people's thinking? beforearted my reporting the me too movement became a galvanizing force and i thought more aten would be much ease in telling their stories. but that was not the case. i thick it helped because there is a community. there is a community. there's a network. people are being held accountable like never before, think in us. -- thank goodness. at the same time, they're still working in this industry, these four women.

was the author of alpha women. the clock is ticking on tictoc. on chineseans investment in america. this is bloomberg.

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own home. order now to get big savings - but only for a limited time. just go to leesa.com today. you need this bed. taylor: this is bloomberg technology global link were rejoined daybreak australia to bring you the latest in global tech news. i am with shery ahn in new york and paul allen in sydney. it's take a look at the top stories of the day. paul: german chancellor angela merkel once a new european agency to handle 5g matters. an apparent move to address chinese equipment. nations that a each e.u. to set its own china policy with regards to 5g would be one of the biggest dangers, devastating

for china and europe. on monday, the u.s. will announce its response to france's digital tax. targetsulation companies like facebook, google and apple. trump and emmanuel macron tried to negotiate atrios. 85affects companies with million in global revenue and digital cells with 28 million in france. xiaomi has seen a slight profit rise in the last quarter. they posted a 1% gain after expansion overseas into services. they saw hardware sales in india and europe. those are the top global tech stories we are watching. trump it is no secret the administration is looking the crackdown on how china interferes with u.s. tech.

whether does ip theft, forced technology transfers, or mergers and acquisitions. one of the biggest weapons that can be deployed against china is the committee on foreign investment in the united states. highlights howit that group is being used more often. in 2017 and 2018, the group investigated 73 percent of the foreign purchases respectively. contrast that to 46% in 2016. joining us from washington to discuss these findings is nate in, where he specializes in international security and international trade low. these numbers even before we saw pharma passing and expanding the authority of sophia. how will things change? >> that is a great point. this is the tip of the iceberg

in terms of the scope of the reviews that cfius has implemented in 2017. we have seen an uptick in investigations. the legislation you mentioned, review modernization act has only expanded the scope of review. it is all -- it is going to like aerospace and defense as well as increasingly companies like tictoc that may have information on americans' personal or genetic information. shery: what other -- taylor: what other sectors do you see at risk from this heightened sense of review? >> certainly some of the traditional areas like infrastructure, aerospace, and defense. increasingly, emerging and

foundational technologies the u.s. government is in the midst of identifying. things like quantum computing, and official intelligence are increasingly going to be a focus. shery: we really do not find much consensus in washington. when it comes to the china stance, it seems to be that everyone is on board. what does this mean heading into the 2020 elections and perhaps how things could change after the result? >> that is a great point. the farmer legislation passed by overwhelming majorities in both houses of congress. it was a bipartisan effort. the key take away from that is, matter what happens in november 2020, we are going to be dealing with these issues longer-term. of theot a creature trump administration's policy, but something both sides of the aisle are behind and supportive of. taylor: is the increased review

warranted in your opinion? the risk factors congress has identified our extensive. re extensive. the administration and congress are looking for tools that will enable the investment. they are trying to focus on the riskiest transactions, repeating the message the the u.s. remains open for investment. they want to have an additional look at white might be coming in to threaten u.s. national security. shery: how big are the chinese investments and the focus of these chinese companies in u.s. firms? >> in the past 10 years, there has been an uptick in chinese investment in the united states that has declined in part because of additional currency controls that china has enacted.

but also, according to many commentators, the fight that cvs has been look -- that's fes has iusn looking -- that cfr has been looking more at investments. what do investors in some of these non-us companies do? >> the most important thing is to look at these issues early on. if you are considering a transaction, make sure this is on the list of things to look at. look into any types of deal term sheets you may be a negotiating. other parts of the transaction you may be looking at strategically. allor in the timelines and the information that needs to be gathered to make a convincing case. this is not something you want to hold until the last minute. taylor: thanks 10:00 -- to nate

bolden. plenty more global stories ahead. this is bloomberg. ♪

taylor: the fall has been a space quiet period for endeavors, but that is about to change as we see spacious -- as we see space x layout four missions in december. the overall space economy is estimated to reach $1 trillion globally by 2040, capturing the attention of investors worldwide. our next guest is one such investor. also athat, she was former space ex-employee as a mission and injure. -- as a mission manager. how did you get into the space? >> the first american female

astronaut went to my childhood school. when she came and spoke, i wanted to be her ever since. i applied to be a naz astronaut and saw coming back -- a nasa astronaut and saw common backgrounds. taylor: you got into this field, where do you see investing opportunities? how big do you think the market has the potential to be? >> before making predictions about what is next, it is important to look back on the technological catalyst or momentum drivers that have gotten the industry to where it is today. specifically, the private space industry. there is two of those. the first is the invention of the -- the cades of moore's law especially decreasing the size and power of commercial off-the-shelf components. it is a 10 by 10 by 12 centimeter box, the size of a tissue box that is a new type of formfactor they can be launched and put into space.

before that, the only way to get an asset into space was a massive school bus sized satellite, which would take years if not decades and millions of billions of dollars to make. people flocked to this cube factor and put or communication. that was the first. the second was how to get it there. being a manager, i would see satellites bumped from mission to mission. was focused on my primary school must sized satellite -- school bus sized satellite. the second was the invention of the tiny rocket. i think communications is a massive market that will help the space industry grow into the projected trillion $1 million. ubiquitous internet connectivity from space. taylor: where are you making investments?

it is more than drones, it is more than a commercial spaceflight. what investments are you making to achieve this goal? timeam spending most of my in commercial space, drones, and autonomous vehicles. within space, it is people who are coming up with unique ways to put sensors in space that will help back on our. with drones, it is -- back on our earth. one'srones, it is open to imagination. an ambulance takes 14 minutes to get to a person. you can dispatch a drone that can deliver an epipen or lifesaving device. autonomous vehicles is another massive trillion dollar potential market. --lor: repeat my interest you peaked my interest in you talked about autonomous vehicles. how closely do you think we are to fully autonomous driving? >> i think we are entering the trough of disillusionment.

i think it is going to take longer than we are expecting. five -- true level five will be achieved, it is further out. i think there is supplemental technology that can be integrated in. .or example, telly operations a camping back to a person and help a vehicle navigate. i investigated -- i invested in company that is helping with this. taylor: were you investing to get space travel? >> my two companies are rocket lab, it is one of the tiny launch vehicles. the second is spire global, the largest cube set constellation. we have an ais center. gps forfor aviation and weather monitoring and prediction. taylor: i am learning new stuff every day. hatch fromss

bessemer venture. in 2019, missions to the moon service by both india and israel toulted in the technology mine and extract these potential water reserves. it is still unproven. some entrepreneurs are still optimistic. enter honeybee robotics. exists.echnology we can put something together. we can send something to the water.at can mine we are like trail blazers trying to figure out what is going on on the moon. >> meet honeybee robotics. they design drones using past missions and have sampling and mining missions going on future planned missions to the moon, saturn's moon titan, and europa. onhave been focusing

developing fully autonomous drilling systems from iphone size to the size that cannot fit in this chamber behind me. >> that is my nasa has long relied -- that is why nasa has long relied on their expertise. their drills overcome the numerous imitations of space, which include extreme temperatures and low gravity. >> that means you have to be very imaginative. very innovative to solve these problems. you're trying to do what we do on the earth with a fraction of the power with a fraction of the mass, with a fraction of the volume. and, drilling is unforgiving if you get. -- is unforgiving. if you get stuck, there is no second chance. thehe difficulty is laying second probe into the next day. >> one of their ideas uses compressed gas tissue material

into a container. was chosen to go with nasa funded payloads to the moon. mining and extracting water on the moon, they have created the planetary extractor. it not only drills, and mines. it is based off a drill that removes a cylinder of material. >> it is not just any drill. it is a system with heaters on the inside. you drill down. you heat up material on the inside of the drill. ice turns into vapor. vapor moves up the drill. vapore capturing water like in your freezer when you have condensation. it is a mining system. it can get into the soil. it can extract water. it can capture the water in a

separate container. we have all the pieces together. we can go to the moon or mars and mine it. >> when it is tested on the moon, it will be the first end to end mining system deployed to space. they have even more futuristic ambitions. like this one that not only extracts and stalls water, but uses it to propel itself gay fine cattle. kettle. a flying c it is very futuristic. it is a new concept of expiration. sende concept is to spacecrafts all over the solar system. honeybee robotics is one of the many startups that nasa is depending on the development innovative ideas. a strong public-private ship

-- private partnership with nasa to come up with landers we can send twice a year. we are doing it. it is happening right now. very exciting times. estate still ahead, real investors are looking for new tag opportunities. -- new tech opportunities could biotech be it? this is bloomberg. ♪

taylor: facebook is buying the studio behind a popular virtual reality game. it mixes light sabers and dancing. facebook'swill join oculus gaming unit. facebook has been trying to

expand virtual reality to mainstream consumers. continuete investors to find opportunities in biotech. one of the top names, alexandria real estate equities, which bodes commercial properties and leases them to life science properties. where he sees growth, big tech, funding, and the lessons from wework. >> we have tried to maintain our onginal strategy, keeping the west coast, seattle, san francisco, and san diego. the three life science markets. on the east coast, the boston cambridge area, new york city, the greater d.c. area, and the research triangle region in north carolina. there is a lot of growth going on in the mid part of the country. we are so busy in our current markets that we have not sought to expand in the center of the country.

texas is in our sights at some point over the next decade. taylor: looking beyond biofarma, how much of your business will be agricultural technology in the next five years? >> we noticed a couple years ago that venture capital investment in act tag went from 8 -- in -- we did some deep research and decided to research triangle region in north carolina was the center of where this was being focused. firstided to though the multitenant ag campus with great amenities. it was just opened over the past quarter or two. it is the first one in the world that has sought to bring together large major biag tech companies with a smattering of venture capital and

world-class amenities. and greenhouses. greenhouses in one beautiful campus. we think that over time, maybe becomes 5, 10, 15% of the portfolio. we are optimistic about that. >> there is a wave of venture capital and private growth capital that continues to flow into biotech. do you have any concerns anyone with half an idea can raise a billion dollars? >> we have been in a five-year aboutthat rate -- since 2013 or 2014. it has been five years of a strong run. the venture side has raised bigger and bigger funds, reinvested and started a lot of early-stage companies. examplee wework has taught us that if the

business is not founded on a solid proposition with a sensible financial strategy and a management team that makes sense and is well grounded, i do not think you can raise stupid money anymore. in being thrown at companies with valuations that became astronomical. we are seeing much more discipline in the public market, which are bleeding over to the private market. >> talk about the reverberations of the wework drama. what lessons you think the situation at wework teaches. model,iew of the wework and i am not commenting on wework as a company, but the model of signing long-term leases with landlords where you do not own the building, and having short-term revenues from

club memberships is a very significant mismatch. i think they started to realize that many years later. they had signed so many leases that go out 5, 10, 15 years that their membership at any given moment is monthly renewal membership. the ability to make sense of those is a challenge. p&lhe balance sheet and statement, they got it wrong. their concept of, would people want to work in co-working spaces or the enterprise business they have more recently developed makes some sense, but it is probably better to own buildings and then have the short-term revenues. if there was any blip in the capital markets or the economy, and people do not renew their overshifts, they are stuck with these long-term leases. i think that was the real conundrum that i felt that kind

of a model did not make sense. taylor: that was alexandria real estate chairman joel marcus. verizon will set out while other carriers that offer customers. at&t, t-mobile, and sprint are competing. absence suggests it does not need to. get onerrent buy one free offers are similar to last year's. that does it for this edition of bloomberg technology and bloomberg technology livestreaming on twitter. tech is out at technology. we should follow our global breaking news network on tictoc and on twitter. this is bloomberg. ♪

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shery: -- paul: australia's markets of just opened for trade. shery: we are under an hour away from the open in japan and south korea. welcome to daybreak asia. our top stories this hour. asia-pacific stocks look set to rise as almost -- as wall street sets and other high. modest but continuing growth. amazon and ebay are accused of offering