r.i.m taylor riggs and this is bloomberg technology. coming up, the threat you can't see. present trump speaks after u.s. missile strikes. we will discuss my come next. big one.toc poses a ceo.ll speak to the

and we will hear from quimby's big offering at ces. more often brings profit for the defense industry and a new wave bringerattacks could [inaudible] the lastined about 8% few days. discuss what could be next, at an ai a director security firm. we got the attacks from iran in physical form and does that mean

we are clear from the cyber effective? >> simply not. there is a significant distinction between iran's conventional battlefield capabilities and where they are on the cyber front. in the cyber realm, they have a greater chance of pushing back more dramatically and having a greater impact in the united states, so even though they have in terms oft route immediate reprisal, it is not out of the question that we will see something else. that?cus, your take on >> i think you make great points, they are -- this is the time for them to do it even more than they have.

certainly, i was not expecting to see the immediate retribution , but the cyberattacks and vulnerabilities are significant and we think about those. >> i wonder why a physical attack first and then a cyber attack? would have a secondary you are really augmenting. revenge they are needed to be something physical that they could point to, allows them to do it behind the scenes and include something they could attribute.

were the introduction, we talking about some of the companies that could benefit from this. in your reporting, is it too early to tell? >> it is hard to say because you ase crowd strike and fire i the cyber firms listed, but there are dozens of large and .mall companies there are local providers providing state governments and counting with cybersecurity protection, so i think you can reach some ofill the benefits come about what share is hard to tell right now. >> we have been talking about this for a few days.

does that mean we are anymore prepared? >> i don't think the answer is yes. i think you are more on guard. as you talk about the cyber security and what they are think one area we are seeing a growth is the application of artificial intelligence to move faster into that security space more quickly . we have a scarcity on cybersecurity's ill sets -- cybersecurity skill sets. >> some of your smart analysis has pointed to an increase in andonal infrastructure cyberattacks. walk me through. >> there's a lot of vulnerability in the u.s.

past thatday we move level of escalation, but it remains a vulnerability and something we have to be very mindful of. systems now being more linked into the i.t. and that makes that more ability increased. i think on the physical, you're talking about moving away from going after data, grabbing data and causing machines to destroy themselves through a cyberattack . , how much -- how good are the reigning coders and how good are we at defending ourselves spirit how do we know

they are getting ahead of us? >> it is hard to say on a day-to-day basis how they are but we have seen capabilities mature aggressively. attack, they showed an aramco and no one thought they would use that attack again and four years later they were able to attack a broader swath of saudi assets. easy attacks that are more incrementally sophisticated in their technology and the way they are using it. -- the trouble is understanding what they are capable of and so i guess we will really know what they are capable of when we see what

they're capable of her >> marcus, do you have an estimate for the economic damage this could cause on anyone -- or aion fort total total question mark -- total? [inaudible] >> looking across the vulnerabilities, i don't think they will stick to traditional errors. their sophistication allows them the smallersome of areas. i think they're looking at all options across different .ndustries in the united states thank you both for joining.

coming up, our conversation with karen the -- quimby. and if you like bloomberg news, check us out on the radio. you can listen on the bloomberg cap, bloomberg.com and in the u.s. on sirius xm. this is bloomberg. ♪

on the ces eyes tradeshow in las vegas, it is worth considering counterintuitive. last year, enterprise tech startups raise more cash than

consumer tech companies for the first time in at least five years. we are joined by sarah mcbride who wrote about this. change?starting to >> for start, the tech companies have a much shorter path to ipo and profitability. one tech executive says he thinks he can get to $100 million in revenue as an enterprise company. you could be super boring, to .taff accounting software it's has helped to drive that lustero lots of little these days. a >> what does that say about consumer tech? you were an ipo, maybe a big company could come in by ul. what does that mean for the future given that there is less

amount for little startups? >> entrepreneurs tell me they are just not interested in consumer tech anymore and a big company like they split, google or apple will come by you before you have a chance to get going and if you say no, they will crush you and try to develop whatever you are doing in-house it is a you are just -- no-win situation. enterprise companies can't really do that. whatey try to replicate you are doing, it will not work out well here at a you see ipos being favored versus being bought out? thehey might come us of outcome will be smaller. if you make it to the ipo stage as a consumer company, it is probably a blockbuster giant

ikea, so that is not necessarily the same for some of these enterprise tech companies. it will be a smaller ipo, but a much higher chance of getting there. concernnk a lot of there is so much cast -- cash chasing too few good investments. [no audio] >> for enterprise, the creativity is astonishing. people keep coming up with very clever ideas with how to make businesses better, so while a lot of the company's are similar , there's actually incredible innovation on the market for the , so as long as that keeps happening, i don't think cash a question of to much chasing too few companies.

>> we will have to see if that trend continues and 2020. sarah mcbride, thank you for joining. earlier, we caught up with quick about howd talk mobile content can change that the -- eight the future of streaming. >> we talked about a new technology platform which is part of different services that will allow mobile viewing to be extraordinary and enable creators to tell a story i hold another way. we think people will be on go wheree day, on the they have a chance to watch very fantastic hollywood quality content in short bites and we introduce the technology today that is full-screen video that allows you to see content in ways never before. >> you just closed a second

round of funding that will carry you through the spring launch in april and beyond. i want to get more of the .etails here this is a crowded field. who exactly are you targeting here with this content and how do you convince them to pay on top of netflix, hbo go and disney plus? relying on this incredible technology that is quite revolutionary in terms of the quality of what we can volume and a tremendous of content. we will publish three hours of original content every single day. thee not competing for

television set. all the things going on today are all focused on what people are doing in front of the tv. less than 10% of viewing on netflix, disney plus are actually on telephones and we are only on telephones. are we competing for the same dollars? yes. but we are offering something that is new and exciting and unlike anything they have seen is it will be bed highly appealing. >> can you talk about the cost to get up to speed were just get the content out there. we mentioned the fundraising you had to our. >> we would be the first streaming service to launch without a library. you can't just take an hour-long

show and chop it up. everything is new because the platform is new and viewing experience is living different and we think it is a unique content strategy and there's a lot of content. as you know, we had the fundraiser for this one and this'll turn right through the middle of 2021, so we are well-funded and we'll see how we start off. we feel great about the amount of content. ceo andwas quickly founder. coming up, a bump for bitcoin. it reaches the highest price since november. tensions between the u.s. and iran might be the reason. we discussed, next.

this is bloomberg. discuss, next. this is bloomberg. ♪

>> bitcoin has climbed to the highest level since november after reaching the $8,000 price threshold. concerns about an escalation of tensions between the u.s. and tound are seen attributed bitcoin which is not run by a government. first, i want to take a look at a chart here. i think the theme really is we have been in this and we are not overbought at these levels. we could be breaking out of this trading range. you see this as technically driven?

again, high-frequency trading's really drive bitcoin and anytime you have a certain had -- theiran little bum back really drives it to be up 20% in today's. >> i'm shocked it is moving higher with gold and seen as a safe haven. >> every couple years we have these events. we see that happen a lot now. i don't know if people went and sold her ge stock and bought bitcoin. >> what are some of the fundamentals of bitcoin going higher in 2020? >> a year ago i was on the show at the same time and it would hit close to $15,000 and it did.

this year, i think it passes the all-time high and goes past $20,000. >> what is driving that? >> the supply of bitcoin will in half.will go when i'moes of high perceive things happen. this thing like china, india, russia could authorize bitcoin. seen theally, we have large tech companies getting into the space, i think you'll see that, but it will be the on for seen thing that happens every year mexico up fast and

far. lever, seen as a competitor competitoreen as a but does it get into the space? >> libra can make it go fast because it already has brand awareness with 2 billion users, so once it does get approved, you will see people adapting the cryptocurrency and wants from there, they can go from there to bitcoin, but it adds new people to the environment. scrutinyhe regulatory help or hurt? >> it actually helps because you have governments saying why can't you be more like bitcoin? is getting a lot of attention and the government is realizing we need to regulate this in some

way. not china is launching its own digital coin. >> do you see china and russia as legitimate competitors to taking on the u.s., taking on a cryptocurrency. you see that as a real issue in 2020? sure russia has my. china has artie announced they have plans and control a lot of cryptocurrency market themselves . the last thing you want is a foreign government to take control of the market. worries about bitcoin is the volatility. wendy expect to see some of the reduced volatility? -- when do you expect to see

some of the reduced volatility? >> i think you will see that produce when larger buyers come in. any news can bump it higher fast, but that will change eventually. $20,000 when?ing >> sometime this year we will be $20,000. chief commercial tpay.er at the pay -- bi this is bloomberg. ♪

>> i am taylor riggs in san francisco. let's take a look at the top global tech stories of the day. >> and wanting from a regulator has ebay and facebook cracking down on fake reviewers. the action came after the competition in markets demanded

changes in online reviews. [inaudible] the cyberattack force them to suspend services and the hackers iniming responsibility exchange for $4.6 million. >> the u.s. government says tictoc is a national security risk focusing on how popular and viral video apps could allow the chinese government to access their data. we should note that tictoc says

-- for more, we're joined by the head of engineering jack schwartz. your report was alarming, page after page getting more nervous. what are some of the major security flaws you found? two on top of each , aer, allowed a bad actor malicious user to modify urls for login. that would result in code being run on the victims device. , account takeover activity was capable to be leveraged against the victims device and once that account is addingver, there was videos, deleting videos, marking videos that are private as public and there was subsequent

vulnerability that allows for api access into personal data of the account owner that was being maintained by tictoc. >> one of the weaknesses of , they deployed a solution or patch for it? >> we notified them and they were quite responsive and closing these issues, but the research is implemented of a much larger concern and that is applications are deployed on both devices that are susceptible and these are discovered vulnerabilities that we know of and when we consider movie don't know in the applications that have not gone through the level of research we , we consider the

explosive -- exposure area that traded >> you mentioned some of the other tech companies -- exists. >> you mentioned some of the other tech companies. is this unusual or to be high-volumeevery app? error orld the human there was malicious intent. morewner perhaps would be appropriate to comment on something like that. i think it is indicative of larger issues that applications

in the art or itself has exposures and when we consider this an aggregate, there are many things we don't know and the best course of action is to have preventative control that can mitigate these things in real time. as an enterprise, you will not be able to monitor these things in a proactive way. as taylor alluded to, the problem is the companies are focused on adding shiny new features for users. is there a best practices guidelines? organizations the or are you asking about the individual users? >> let's go with the organizations. >> the organizations creating -- there are

lifecycles they can leverage. i think the challenge that exists is there is a race to the markets and there is a competitive differentiation that push for a competitive advantage that leads these things susceptible to compromise. >> tictoc has said they fixed a lot of the vulnerabilities you pointed out. t go back -- do you go back and check for more? >> we continue through our research. there is no finish line. we continue to run and try to prioritize the applications and infrastructure technologies most finding malware in the google place store and identifying other areas where you are not going through the same to identify malicious

behavior. the negative headlines or troubling headlines, we have seen the latest with tictoc andy ability to spread false information or fault accounts. is there a sense of regulation in keeping up with the growth of the technology? >> there are a couple of concerns. data andgrowth of the other social media applications, the information is creating a suit -- a huge area of exposure and the weaponization of that in the common nation of vulnerabilities and exposures of data is creating an environment where things will be increasingly likely. >> thank you for joining us and

there's much more ahead. thank you for sticking with us. this is bloomberg. ♪

[no audio] camera rely on car mobile technology. thepoke to what is setting company apart from fully economist vehicles. multiple cameras and

our latest chip. this car has the ability to drive anonymously and we have another car with no cameras at theing the same and end, we put them together to create the system and while we showed in this clip, we can handle driving scenarios that are even challenging for a human driver. behindtechnology that is soft driving, what is it you are doing that is different to your competitors and also different to other names like waymo and cruise? >> i think there are three areas that separate us from the crowd. the first one is the model of safety. we published a paper about how to define what is a dangerous

situation in the context of decision-making and since then, we have been working with regulatory bodies to standardize this model. companyhe only concerned about the safety model and the second element is the data. we have crowd source technology using vehicles that have the systems on them. those vehicles send us data and anddata goes into the cloud we have other business opportunities using the data not only for autonomous driving and the third is that we are not leader centric, we have this separate streams.

our competitors start with a 360 and and they complemented with other cameras. the advantage to be able to stream only with cameras, then it applies for driving assist data, it creates a better and robust system by having a redundant system in so we can get the performance that is much better. >> along with partners, you are .orking towards robo taxi what is the timeline? >> we have a number of joint ventures. 200 robohere will be

taxis. and south launching with the service. >> it is not just tech companies at ces. media companies are out in force. verizon mediaith ceo. we discussed how they have tapped into the success of disney plus. how verizon'sed own media business will benefit. >> think about the 900 million users globally.

business,de of the tracking new customers and to come apart of our media platform to stream the content, so there's two businesses, as verizon grows, we grow. the reality is there's only a limited number of set use cases and you -- use cases. i think we will go use case by case.se -- use there will be partners that benefit from this and disney is the next big thing that is happening. >> how do you read disney success? achievingu see them in the next 12 months, the next three years?

>> customers really coming in and are you keeping them for longer-term? 5g.ou are focused on bringpportunity does 5g verizon media? >> one of the biggest use cases is the media. ar is veryen the nonmainstream it. i think in the 5g world it will become mainstream. we launch our lose -- news platform in collaboration with the ap. at reason you can't do it scale is because you don't have the speed you need to do that. 5g at scale helps us to do that, so i think on the content , you go to ade

much bigger scale. sports is another use case. we have been working with the in nfl.fl -- the nba and about what the future opportunities are because that is an exciting area. completing the transaction cycle, think about the sports betting world. the hardest part is to get the consumers. what who has today, our ecosystem -- [inaudible] we already have a tight in consumer base, so for us it was a natural extension to close the

loop for sports betting. new jersey is our first legalized betting state. >> what comes next? >> there are many states that are legalized, but the platforms hope is we yet, so i have five plus more states. >> that was the verizon media ceo. considering strategic options including a sale. according to the dow jones, the food delivery service is also looking at an acquisition. they are also figuring out what to do is an act -- if an active investor appears. ahead, we talked to some of the biggest media moguls of the day.

for the latest trends, he is at ces in las vegas. this is bloomberg. ♪

are set to aares strong start for the year. that is a small and for investors betting against the company. peloton earnings over the holiday are expected to come sometime next month. back to ces in las vegas, my next guest has gone on record saying last year's take story recordand has gone on saying this year the big stories 5g. we have been waiting and waiting

and yet to see real fruition when it comes to the table. >> i think it is an evolving story, but it continues to be an important one. as we said last year, i think it will come to fruition sooner than we think. the combination and just about everything it impacts will have major consequence and usually that will be positive from everything i know. the one thing i was interested in was content consumption and i was listening to the news the talking about the other story that continues to be important which is economist driving and we believe autonomous driving and 5g will to feelof continuing the content because if you think about people who are now commuting and they won't be behind the wheel, but they will have that same amount of time to , so 5g andme to work

a thomas driving are one of the interesting combinations you will see. >> it is interesting to talk about that. you have had a lot of new entrance in the streaming world ts in the streaming world. what has that been like? >> from our perspective, we look at it through two lenses. number one, if you are marketing , you have tos think about -- think more like a performance or brand market because you are in the business of acquiring subscribers and hoping the subscribers don't turn, so from a marketing

perspective it is a different marketing muscle. from a consumer perspective, there will be some binary choices are it we talked about the skinny bundle from a table context and i think we will see a re-bundle of the streaming services because according to , the average consumer will be part of four to five streaming services. they are all big players that will be spending massive amounts on marketing and trading content for the consumer to enjoy, so i think it will be very interesting to see how that marketing plays out and as well the amount of services that people will be subscribing to from a consumer perspective. >> in the last year, we have

seen a lot of big tech under regulatory scrutiny. consumers are frustrated over data privacy. how do you work with big tex. how do you think big tech plays the role of being good incentive back? >> i was fortunate yesterday to with two of theterd most important companies in the world and we talked just about and theand marketing role technology can play delivering the purpose or it we talked about one example with food waste where an issue unilever was concerned about with food waste and they reached out to salesforce and said, how could we use technology to solve that problem when you see so

much food going to waste and there are rude banks with them proximity? salesforce to that on as a project and we are able to make a difference. we also talked about technology in itself is not good or bad, it is what you do with it and here again yesterday, focus was to talk about exactly that are at how you can use technology for good. the trust and is that has to translate not only to marketers and the platforms, but the consumers and platforms. >> thank you, that was founder and chairman and io of media link curated that does it for this edition of bloomberg technology. bloomberg technology is livestreaming on twitter. be sure to follow our global

network at quick take. this is bloomberg. ♪

♪ good morning. i am haidi stroud-watts in sydney. markets have just come online. kathleen: and i am kathleen hays in new york. sophie: i am sophie kamaruddin in hong kong. welcome to "bloomberg daybreak: asia." haidi: our top stories, president trump says there will be no response to the iran -- th e iran attacks. oil continues to slide.