we're doing all we can to make moving simple, easy, awesome. go to xfinity.com/moving to get started. ♪ taylor: i'm taylor riggs in for emily chang and this is the "best of bloomberg: technology." coming up, tech sector reports. netflix, ibm, and texas instruments all out with earnings. we've got you covered. united nation the saudi crown prince to the hacking of amazon's jeff bezos's phone. we have details.

cloud and ai. we talked big themes shaping tech. we hear from executives from microsoft. would begin with tech earnings that began this week. netflix, ibm, and texas instruments reported tuesday. subscribers passed a 100 million milestone outside of the u.s., a boon for the international footprint. but they also cautioned on subscribers, saying growth would not be as robust. we covered it all with our guests. they are pretty strong in the developed markets. there is not a lot of growth for them in the u.s. looking abroad, they have a lot of room to grow, but that will be difficult. when we talk about that 7 million subscriber guidance, that is compared to a strong q1 in 2019. when you look at the

year-over-year comparisons they are very weak compared to last year's. taylor: let me get your thoughts on this. typically, they are conservative when they forecast some of their guidance. do you feel netflix is being conservative, or is there real potential underway? -- potential slowdown? >> i have said that the real competition for netflix really starts in 2020. and i still believe that to be so. if i were them, i would be conservative. i do think it will be difficult to tell what the full impact of all the other solutions will be on netflix in the first quarter. and second quarter probably more so than q1. taylor: i'm doing this in real time. i want to quickly take a look at a chart inside my terminal. you mention how the u.s. domestic market is a very mature market. you could see in the fourth quarter with the u.s. market that has struggled, is that normal, like you said? given that it is a mature market. or would you like to see more

u.s. subscribers coming online? eric: subscriber growth in the u.s. will be lumpy moving forward. that's largely because they are reaching well over 50% of all u.s. households. there is more growth for them, but when you consider more people watch netflix than actually subscribed because of household sharing, but also password sharing outside of the household, there's not a lot of room for them to grow within the u.s. in terms of subscribers. but they still offer a great value to consumers and can continue to raise prices moving forward. taylor: andre, i want your thoughts on that competition. i often hear that that domestic user is a much more valuable customer because they are more profitable. i know that the growth is international because it is less of a mature market. the customer over there is not as profitable or valuable. how do you view the mix between both domestic subscribers and the international subscribers as well? andre: i think the domestic subscribers, especially over the

next year, is more important. and i would disagree that netflix can increase revenue by just increasing the price, netflix is now priced at a premium compared to their competitors. comcast announcing peacock as a free tier. with disney + coming in at a cheaper price. there is pluto tv and others that are free streaming. the challenge for netflix could be retention of clients which is a more difficult thing than i think people are giving it credit for. there are so much more free solutions that are coming on and cheaper price solutions with netflix. i just don't think they can spend their way out of it like they had in the past. taylor: that was eric and andre. by pleased wall street

leading five consecutive beating of declines -- five consecutive quarters of declines. they're pushing the cloud market appears to be paying off. i got perspective from david holt. see the impacts were slightly stollar than expected. businesses were in line with expectations around 200 basis points. was towards aomy higher end of expectations of around 9%. high single-digit growth was expected, but transaction process platforms actually grew, even bumping up tough costs from the year prior. on top of that you did have the z 15 mainframe ramp that grew whole and ibm z -- ibmz

grew about 50% too. taylor: i want to dive down into the different sectors. as you look forward to 2020, do you believe the promises of a sustained return to revenue growth and margin expansion? david: i think a lot of it comes down to a stronger dollar. when you look at this on a cost and currency basis, if the currency headwinds do abates in the second half, especially with the contribution you are getting from that have, which, on a normalized basis grows mid-20's as of this quarter. it is accelerating and scaling through some of their own services segments, which is 60% of the revenue. that right there is probably the key component to revenue growth on a cost and currency continual basis into 2020. taylor: i want to talk more about the cloud revenue growth. where did they stand relative to competitors? you mention the acquisition around 2018, they spent $34 billion on it. where does that position them among the other competitors in this hybrid cloud strategy?

david: i think this puts them in a middle air opportunity, especially when you consider linking toward some of their consulting divisions. it definitely does not put them face-to-face with some of the other bigger competitors in the space. when you mentioned google or amazon. more so that some of the workflows can be scaled through to their services, which hopefully drives the and margin -- drives growth and margin expansion for 2020. taylor: that was david holt of cfra. chip industry bellwether texas instruments beat analyst estimates on wednesday. shares fell after trading on record highs. i caught up with ian king after the call. >> things are not getting worse.

the percentage of declines and revenue -- in revenue over the last five or six quarters, the rate at which it is getting worse has abated, shall we say. that was a key take away. the reason the stock popped initially and then ended up slightly in negative territory was people were expecting a little bit more. talkingyou also were with the cfo. what were they saying? ian: the key thing underneath here is the overall forecast would actually have been a little bit better if it were not for one market, communications equipment market selling into things like cell phones. our market had them getting down hard, not getting better, and therefore that dragged down the overall forecast. more important to texas instruments, markets like automotive or industrial are close to turning positive, which is good for the overall economy. taylor: i want to dive down into these numbers. you are jumping off the analyst

call. revenue topline slowing, but slowing less than we thought it would. what is going on? because we had so much optimism coming into this about the chipmaker. ian: right. what texas instruments said is normally when you get into a normal industry cycle, you have about five quarters of decline. we are past that point. taylor: we are there. ian: they have said things are extended because people remain cautious because of the china trade dispute. china is the biggest market for chips and texas instruments. that is starting to show signs of improvement. things are not growing yet, but the rate they are getting worse has abated. taylor: talk to me about the exposure to china. if they are talking about macro headwinds, chinese tensions, we have the signing of phase one, how much of that headwind could now become a tailwind? ian: again, it is complicated. what made communications

equipment a year ago early good was huawei went out there -- nervous that they would get blacklisted and about the consequences and they bought a lot of chips. this quarter, they have stopped doing that so the comparisons are negative. overall, i think texas instruments was saying this is a macro sentiment kind of thing. a lot of people are less concerned that we are in this kind of deathmatch sort of trade dispute with china than there is hope there will be a return to normalcy. taylor: that was bloomberg technology's ian king. coming up about the cloud and ai. two fronts the cloud is pushing into big time. soft --ear from mike microsoft's ceo and alphabets see you. -- ceo. and if you like us check us out on bloomberg.com and in the u.s. on sirius xm.

this is a bloomberg.

taylor: microsoft's ceo satya nadella sat down with john micklethwait at the world economic forum on tuesday. among other things, they discussed microsoft's cloud endeavors and competition. saying, look,n to what is microsoft's responsibility? consumercoming a big of energy because of what they are doing with the cloud and was very clear to us given the signs that climate change requires immediate action and wanted to start by saying but make some good commitments. the commitment to be carbon negative by 2030 means we have to make sure our operations are consuming renewable energy and we take all the carbon we have put out and ensure that either

through new technology or natural means we can take it out. >> that is all the historical carbon, you think. >> that will be by 2050 and go back to 1975 when we were founded and take out the historical carbon as well. that is the other commitment. when it comes to the billion dollar fund, we need real breakthroughs. no one company is going to do this so we are committed to putting our own balance sheet money on it and looking to seed the ecosystem. you are one of the companies that has pushed hard against the current immigrant bashing. do you think that has changed? when i look at the

contributions that immigrants going forward can make, it is something united states should absolutely tapping into. so that is what i speak to and microsoft has benefited from it and i have benefited from it and we are clear why immigration policies in the united states is one of the most important things for its own competitors. >> do you worry it is getting on -- un enlightened? >> america is the place people want to come to. every country is rethinking is what is in their national interests. borders are real and immigration policies help. -- there, they have to maintain that enlightenment and not think about it very narrowly and what has made it possible for those values that helped come. people will only will come when

people know you are in immigrant-friendly country. >> do you think the number coming from the outside is going to continue to grow? it, 5% ofthink about the world's gdp is tech and it's going to to double by 2030 to 10%. being in the cloud business and being in the cloud business across all these layers means you get to participate. it's not about the 10% of the tax spent but what about the other 90% of the g.d.p.? to me, what is of deep interest is to see the productivity grow, really shape up because of digital technology and the contributions we make. >> you are still behind amazon on that. how do you close that gap? >> we had competition in the past in the previous era and this era we have new competitors and we feel good about opposition. if you think about five years

ago we started talking about hybrid cloud and cloud on the edge and now it is conventional wisdom. we even have an architectural advantage in terms of what the next version of the cloud is. so we have an advantage. >> an advantage over amazon and google? >> we have a fabric recognizing that competition is going to be distributed. it's not just the cloud but cloud plus edge like 5g. taylor: that was microsoft's ceo satya nadella. left noof google has doubt about how important he thinks microsoft -- important he things ai will be. he thinks efforts and framework to regulate ai is a great start. >> ai is one of the most

profound things humanity is working on. electricity, or anything else we have worked on. it has tremendous possibilities, but real negative consequences. when you think about technologies like facial recognition, it can be used for benefit to find missing people, but it can be used for mass surveillance. as democratic countries with a shared set of values, we need to build on those values and make sure when we approach ai we are doing it in a way that serves society. that means making sure ai doesn't have bias, that we build and test it for safety. we make sure that it is ultimately accountable to people. 18 months ago we published a set of principles under which we would develop ai at google.

it has been encouraging to see that european commissioners identified ai and sustainability as their top priorities. the u.s. put out a set of principles last week and are -- in the oecd and g20 are talking about this, which i think is very encouraging and i think we need a common framework by which we approach ai. >> are you satisfied with those frameworks which have been developed until now? you refer to the oecd framework, the g20 framework. >> it is an early start. i am very encouraged. they have a lot of commonality because they are rooted in common human values. it is a great start, but we need to get more specific and evolve it significantly. the european commission is working on a white paper around ai and i think that is an important first step. we all needed to engage as a company. we are committed to engaging in the process but it needs everyone from around the world.

ai is no different from climate. you can't get safety by having just one country or a set of countries working on it. you need a global framework to make a safer world. taylor: that was alphabet's ceo sundar pichai. facebook is doing to avoid the same mistakes of the 2016 election. we hear from a vice president. in the coronavirus reek havoc on global health and travel ahead of chinese new year. more on its impact, just ahead. this is bloomberg. ♪

taylor: facebook remains under fire after the cambridge analytic because scandal which came to light in 2018. then, it was revealed the firm had harvested the personal data of millions of people's facebook profiles without their consent and used it for political advertising purposes. as you can imagine, it remains a sensitive topic going into the 2020 election.

facebook's emea vice president nicola mendelsohn assured leaders that the scandal was the thing of the past. she spoke to bloomberg's francine lacqua in davos. nicola: i think the mood is different this year. i think the reason it is different is because there is a more thoughtful conversation going around now about how globally business, governments can be working together with the tech companies. i also think there is an acknowledgment of the investment that facebook has been making across so many different areas, that we have had a lot of scrutiny. sometimes in the past, that scrutiny has been deserved. i think it has been good. there has also been a lot around the economic impact. what is the economic impact of the tech company? actually, there has been a lot of welcome positive reception to that. there was a research survey that just came out by copenhagen economics, looking at facebook.

that ind about the fact thepe, we can see through 25 million small businesses out there utilizing our platforms, that it has been responsible for generating over 200 billion sales in the last year. which when you look at the economics, that is over 3 million jobs being created. francine: when you speak to the ministers, do they ask you about regulation? how you use the data? do they ask you what your purpose is? nicola: we have a lot of conversations about regulation. if you remember that is something mark zuckerberg has been calling for, how we can work with governments around the world as we have been doing with a number of different governments around the world looking at the areas of regulation. let's be clear, we already have regulation. francine: gdpr. how has that changed facebook? nicola: it has changed us a lot. we put in a whole new process in terms of making sure that people were aware of the information that was being collected from them, who they were sharing it with.

giving them options as to what they wanted to do. that is something we are continuing to evolve with. we didn't just do it in europe where it was regulated. we thought it was a useful way of thinking about things so we rolled it around the world as well. francine: we are in a political election year in the u.s. has facebook changed the way that some of these things get pushed through? nicola: definitely. i think we have changed fundamentally in the way we approach elections. thinking back to the 2016 election, the threats were different to what we understand and could have been imagined back then. it was not just us, governments around the world misted it. intelligence agencies around the world missed it. what we have done is the investments we have made, we have had units, probably over 100 different elections around the world. every time we are increasing the scrutiny we place on safety, so come this 2020 election, it will feel different. the reason being it is a thing we have introduced.

we have introduced the fact that political parties have to be checked with, authorized with us. the fact when ads run for political parties that says is it paid for by that party? those ads go sit on an ads library and you can go and have a look, anybody can look and you can see the different messages that the different parties are putting out. francine: how can we be so sure that there is no manipulation interference from another site that we have not figured out? nicola: one of the other things we're looking at, we are not just waiting for elections anymore, we are looking at patterns of inauthentic behavior coming from big networks. in 2016, we took down none. in the last year, we have taken down 50. we see these different networks out there. we stay vigilant, we know it is a race to make sure that when we feel we have got better control, that there are other things i -- that could happen. we are very alert to the risks that could be there. francine: what is the potential for ads on whatsapp?

nicola: that is not something we are progressing at the moment. it is early days. we are making sure that the way that people are using the platform, that is a most important thing. it has grown nicely from that side. francine: what will make you decide? do you worry people will be put off it? what are you trying to figure out? nicola: we are just looking at the moment in a different way. we do test all the time. one of the things you will see is across all of our different platforms, we are always looking at different ways to evolve. we also do it carefully and an -- and in a way that works for the businesses and the people who use the platforms. taylor: that was facebook emea vice president nicola mendelsohn. chinese internet giant once a new ceo for its tictoc business. . among the requirements, must love ads. we are livestreaming on twitter.

check us out and follow our global breaking news network on twitter.

taylor: welcome back to the "best of bloomberg: technology." i'm taylor riggs. this week and brought new concerns about global health as officials in china announced more deaths related the coronavirus. more than 600 people have been confirmed with the virus. this all started in wuhan, china, where the virus was first attempted. -- detected. airports all around the world began screening passengers and health officials scrambled to respond. >> we will take strict measures to contain the disease. we have asked wuhan city and

hubei province to take the strictest control measures. taylor: as for what is at stake, we can look at china's gdp. china's economy is more integrated today than during the sars outbreak, but as for industry, some companies with heavy exposure to chinese travel weight in -- weighed in. >> hospitals and communities are much better prepared compared to the sars stage. where working very hard with doctors and industry. we have announced that if our custom meters -- customers are diagnosed, we will cover the cost. thate fear is always there this could happen to me. you take a look at how tourism contributes, in china it's 11%.

what kind of impact could we see? >> it could be devastating. but these are early days and let's see how things develop. we know from our experience this could have a tremendous impact. so much tourism happens the word-of-mouth. -- through word-of-mouth. an incident happening, you have somebody alternatives to go. you think, white house should i go to this one -- why the hell should i go to this one? so we should contain this and communicate that it has been tamed. but timing could not be worse for china or hong kong. we are leading up the lunar new year. are you seeing signs that has impacted things? >> for the impacted areas,

people are careful not to travel out. to go insideary the zone, we do not encourage people to go there. however, if there are no signs of the infected or contact with patients, it's probably ok. >> what is the psychology of the indian traveler? are they likely to take those precautions? >> indians are a little more adventurous, i would think. quickly impacted as many travelers around the world. often. go to hong kong those flights don't seem to be impacted by this particular problem yet. the problems in hong kong themselves have impacted traffic to a significant extent, but we

have not seen the impact of this particular outbreak at this time , so i say it's early days. trip truckt was the ceo and spice jet founder from d avos. bytedance is this hugely popular chinese company targeted by american politicians as a security threat. we heard about it on wednesday. >> is under a lot of pressure in the united states. its ties to china have led to some believing is a security risk. there are some who believe it might help appease regulators. taylor: how does that help the company? they talked about the engineering and this non-technical ceo being in the

u.s. to help the regulation part of all this. kurt: the way it was described to us, this role may not be everything you would think of as a usual ceo. this person would see more the business and operations side. that would include policy, pr, marketing, advertising. that is the big reason i was told they want someone on the ground. in asia, it is hard to build a big business in the west from asia. they want people on the ground who are going to help shepherd this potential advertising business through. taylor: why do we know about the advertising business so far? kurt: it is still growing, but when you look at tiktok, hundreds of millions of users. it has exploded in the u.s. a lot of people believe it has a ton of potential. i don't think it is necessarily facebook or google, but snap potential, twitter. that kind of thing. the u.s. is the most valuable market for advertisers. facebook has proven that quarter after quarter.

whoe are a lot of people believe a service like tiktok could make a big splash here. taylor: we have been talking about the owner of tiktok potentially spinning off or selling off a portion of tiktok to help to improve relations with the u.s. how are those conversations going? mark: we don't have an update from what we reported weeks back, which is that these discussions have happened internally. , coulde ceo conversation they put someone here that might oversee tiktok? bytedance has said this is not something they are discussing, but bloomberg has reported differently. it does seem like a realistic possibility that if regulators were to say if you want to operate here, you have to totally disconnect from your chinese bosses, maybe this new regulator would take the reins.

-- this new person would take the reins. taylor: that was kurt wagner. coming up, the united nations links the saudi crown prince the 2018 hacking of jeff bezos's phone. we will have details next. and a hits another milestone, trailing overly -- only toyota. this is a bloomberg -- this is bloomberg.

taylor: the united nations called for an investigation into if the saudi crown prince was involved in the hacking of jeff bezos's cell phone. was hackeduggest it

following an exchange with the crown prince. saudi arabia's finance minister spoke with bloomberg on the sidelines of the world economic forum in davos. thesaatchi -- >> i think saudi embassy in washington issued a statement last night saying this is absurd. they called for an investigation so they will know what happened. taylor: a report by u.n. experts says the alleged attack may have been an effort to influence or even silence the reporting of the washington post, which bezos owns. for more, i spoke to bloomberg's alyza sebenius. alyza: speaking to sources today, i have been hearing this call for understanding what actually went on, even as these reports have been coming out about a digital forensic analysis and the u.n. released a report detailing how the hack occurred. there still seems to be some ambiguity. for example, many think certain

spyware was put onto the phone of jeff bezos via a whatsapp message that contained an mp4 video. until we further understand if this was spyware, it remains to be seen whether there will be calls to regulate the sales of those tools, whether there will be calls to make sure this kind of thing can't happen by sending a video over whatsapp. taylor: how sophisticated is saudi arabia in their hacking efforts, their cyber warfare? alyza: i think this is an example of the way nationstates can use cyber tools to exert influence, where maybe they are not going to use a conventional tool to silence washington post coverage of saudi arabia. that's not the kind of thing a conventional tool of statecraft can accomplish. this shows the way cyber has been increasingly used by states in recent years to try to exert influence in ways that were not

previously possible. taylor: if we try to analyze security measures taken on by some technologies, how do companies like amazon, whatsapp try to protect themselves from this type of attack, for lack of a better word? alyza: i think really understanding what is in this digital forensic analysis, doing follow-up, seeing what needed to happen in order for this video to be sent to bezos by the account of the saudi crown prince and result in the hacking and surveillance, which is looking likely, of his phone. really understanding how this came about and implementing security measures that will prevent it from happening in the future will be key in the coming weeks and months. taylor: that was bloomberg's

alisa civilians --. alyza sebenius. apple is unveiling a new device, similar to the iphone 8. apple wants to address a larger portion of the smartphone market before it rolls out 5g phones this year. i spoke to bloomberg technology's mark gurman. >> apple is continuing their strategy of retraining older iphone designs and bringing the cost down over time. they are using a design from the iphone 8 from 2017, which originated in 2014 with the iphone 6. they are going to bring the cost down to about $400, but put new technologies like cameras and processors from more recent years. basically, you are going to get an older iphone that is faster than before. i don't think it is going to do exactly what apple thinks. i don't think this is going to be their savior in the emerging markets. i think they are going to need an iphone x type design much cheaper than the current model

to do that. taylor: who would buy it? mark: i think people that have older iphones, it something like the iphone 3gs from 11 years ago that is still somehow working, to an iphone 6 or 7 or 8 that does not want to shell out $1100 for an iphone 11. they want something that is going to allow their current version to keep working. if you have an iphone 8 today and you don't want to pay more than $400, you can get a new iphone 8 with a faster processor, more software, and new features for a much lower price. i think it is going to be a hot seller in the u.s., more affluent parts of europe and china, but not developing markets in eastern europe and india. taylor: one of the biggest risks, will it start to cannibalize sales from the higher end?

do you see that also as a risk? mark: i don't think there is any chance of that. history has shown that iphone users are going to tend to go to higher end models regardless. part of the reason they are using the iphone 8 design, to make them cheaper to manufacture. the longer you produce a certain design or technology, the better and cheaper it is going to get. this is a tried and true design they have been using since 2014. it is extremely low cost to build these things, so the risk of cannibalization is extremely low. taylor: if we are waiting for 5g phones in september, why come out with this now? mark: the people buying this phone don't care about 5g. 5g is in its infancy and is going to remain in its infancy in the u.s. for the next few years. i know it's hotter in china, but for this phone, it is not going to matter. taylor: thanks to bloomberg

technology's mark gurman. still ahead, elon musk has plenty to dance about. more about his new milestone. this is bloomberg. ♪

taylor: jumping on the self-driving car bandwagon is general motors, but there's a catch. the vehicle has no steering wheel paddles with the all electric cruise origin. he wants to completely can place -- replace the conventional car. >> the goal is to make transportation safer for everybody at the best way to do that is to remove the human out of the loop and get it to a

superhuman level of capability. >> you have talked about how it would be more cost-effective for the consumer, if they are the car owner or not. who is it cheaper for? it has to be intensive, building all these cars. >> this vehicle will run 24 by seven, all day and all night. it has a life of well over one million miles, so the utilization of that asset is going to be extraordinarily high. that allows us to deliver a low cost proposition to the consumer. >> some of your competitors in california are testing outside of the u.s., in china or other parts of the world. will we see cruise origin in china? >> our strategy is for it to scale in the united states and globally. it is too soon to speculate on which markets, but our goal is to take this to a large-scale. >> how convinced are you that there is a near-term opportunity in california for this to be commercially viable?

>> we know exactly what consumers have today. we know what your experience is today,. -- today, we know what the cost of transportation is. our goal is very simple, a better experience at a lower cost. >> when i talk to different market participants and analysts, they say the hardware is there. you demoed some quite impressive hardware today. what they say is lacking is the software to make this convincing. how do you assess your software relative to what else is out there? >> at the presentation, we talked about the performance of our software. we are driving thousands of miles between any incident through san francisco, one of the most complex driving environments in the country. >> about the consumer experience, you discussed the app as potentially a ride-hailing service without a

driver. you talked about cost savings. what is the average fare you expect to charge a customer? >> our objective is a better experience at a lower cost. it is hard to generalize, but if you think about what you pay today, our goal is better than that. taylor: that was cruise ceo dan ammann. finally, elon musk had a good week. surpassedrket value $100 billion, searching past volkswagen to become the world's second most valuable lawmaker. the ceo can look out to a huge payout if the stocks sustain its rally. for more on the remarkable run, dana.e to dna -- dana: it is remarkable how fast this happened. two weeks ago, the market value was $88 million. two weeks later he is totally -- it has been amazing. taylor: explain the payout for me. it is not just one time.

it has to be sustained on a rolling basis. dana: six months, 30 days, which i should know more about. it is not just a one-time thing. now that they've hit it, if they can sustain at, he will get that payout. taylor: how do the shorts feel? dana: they are being crushed right now. they've lost over $2 billion in 2019 and lost that same amount in january of 2020. remarkably, they are not folding. tesla is still one of the biggest shorts out there. if anything, a lot of them are doubling down. taylor: when we look at the earnings on the 29th, the big surge in the stock has been fueled by the big growth in china. they managed to roll out that shanghai factory -- what is that word? really good production limited pickups -- really good hiccups, solimited

to speak. how much of all of this is really based on china? dana: i think the run-up in the stock is due to three things. one, they reported a profit in the third quarter. their deliveries for the fourth quarter were very strong. and this china plant is up and running faster than anyone expected. there are a lot of potential catalysts. the model y is the next car. you are seeing pictures of the model y all over the bay area, like spy shots. there's this feeling they could pop it out sooner than expected. taylor: talk to me about that. elon musk, i believe on a video, said the model y could eclipse all the demand of the other vehicles combined. we were speaking with analysts and they say maybe he likes to say that, but they are not sure the model y, that kind of demand is really there. what are you hearing? dana: the truth is the whole auto market is shifting from sedans to suv's. tesla made the model s and the model y. the model y was a little bit of a disaster. people who bought it seemed to like it but it never sold at super high volumes.

i mean the model x never sold a super high volumes, but the model y could be tesla's opportunity to fix and remedy that. taylor: any downside to the stock is surrounded by that demand question. is enough demand truly there in the coming years? dana: that is a big question. musk warned the first quarter would be pretty rough. there are seasonal issues in that a lot of people do not buy cars in the winter. he sort of said he does not expect the first quarter to be strong. will it fall off a cliff? that sort of happened in the beginning of 2019, which is why this year started with a stock so underwater. taylor: who do you see as the biggest competitor? startup weor a new have not heard about? dana: tesla has such brand awareness. people don't say they want to buy an electric vehicle. they say i want to buy a tesla. even though we have heard about all the competition coming, no other brand has solidified its

place in the market the way tesla has. i am hard-pressed to say there's a strong competitor at the moment. taylor: thanks to bloomberg's dana hull. that does it for this week's "best of bloomberg: technology." tune in each day in new york or san francisco. we are live streaming on twitter. technology and follow our global breaking news network on twitter. this is bloomberg. ♪

lisa: for our viewers worldwide, i'm lisa abramovitz in for jonathan ferro. bloomberg "real yield" starts right now. coming up, bank executives in davos ramping up their calls to end negative rates. with credit markets remaining hot, new deals as much as seven times oversubscribed, prompting new fears on wall street that the party may be nearing an end. let's start with the big issue, a rising debate over the impact of negative rates. >> the business community just doesn't want just lower rates. >> negative rates are a problem. >> negative rates do not help.