emily: i'm emily chang in denver disco and this is "bloomberg technology." with the presidential election just days away, the stakes getting higher. the campaigns getting louder on social media. we will talk strategy on the candidates, and even algorithms with someone who has been there, done that. at a time when campaign fundraisers would be flooding u.s. cities, what is the future of live events in a more virtual

world? and another heatwave in the northwest. wildfires continue to rage in california and colorado. how technology can battle the blaze. but first, stocks ending the week mixed. we saw a tech slide. house speaker nancy pelosi saying the divide still persisting in stimulus talks with the white house. let's get the latest from bloomberg's abigail doolittle. abigail: another bumpy one. had decentay we gains for stocks. options expiration date tends to bring volatility. we saw that into the close. often you have traders that need to hedge on different positions around the options to the underlying security. the nasdaq 100 earlier today up pretty sharply, then closing

down about 4/10 of 1%. a bit of a bearish reversal for the nasdaq 100. one of the big drags was amazon giving up big gains on the day. ay may not have been as inspired as it was last year. something we talked about earlier this week, since the stock was down both days of the event. traders for whatever reason, you will see that kind of action. on the week, the nasdaq 100 -- apple and zoom two of the big point boosts. apple up for a fourth week in a row. zoom on the week up 13.5%. they unveiled some new products folks are excited about. because of today's big slide, amazon.com a down week. a split between the mega caps. it will be interesting to see how next week takes shape.

netflix of next week, will be reporting on tuesday, kicking off the reporting season for the mega cap's, down 1.6%. the whisper number is is for -- is for 5 million subscribers to have been added. overall on the week it was risk on, even though the nasdaq 100 did slide into the closed up once again on the week. up for a fourth week in a row. not only were stocks higher in the week, you had commodities higher in the week and haven bonds and the dollar. it was basically an everything rally week with a bit of volatility at the end. and i should mention in between too. what is inill see store next week. have a wonderful weekend. digital strategy has always been at the forefront of election

campaigns, but as the dependency on social media rises, so does the response ability. what is big tech's role? the former digital director of president obama's reelection campaign and an advisor to hillary clinton's campaign and cofounder of precision strategies joins us to talk about all things digital in the election days away. lots of action between the campaigns on social media. talk to us about the conversations happening now in each camp as it pertains to how we exploit and use the internet to get our message out in these final days. >> thanks for having me. the campaignays of are an intense period, even more so now because 42 states have introduced new expanded forms of early voting due to the pandemic that they didn't have in 2016.

i would expect both campaigns are operating on very little sleep, lots of coffee, take out -- it is not a healthy place to be at this point. they are remote at least in the biden campaign rather than together. there is a broad perception in both parties there aren't a lot of persuadable voters. the trump strategy since his baset campaign has been a excitement and mobilization necessarilyt wasn't the case for democrats in 2016. it is the case now where we are focused on turnout of black and brown voters, people who may have been demobilized in 2016, people who may have a difficult time voting due to the research and republicans have put up, making sure those people feel inspired to vote and have the wherewithal and education on how to vote.

there is less of a focus on the so-called swing voter and lots of focus on finding every last person who made up their mind and making sure to vote. emily: the social media platforms have been taking firmers stands in the last few days. taking a stand on "the new york post" story, facebook changing its position on holocaust deniers, banning qanon. is this going to have an impact, or is it too late? teddy: in terms of the election, i think it is probably too late. i do want to applaud the moves. facebook in particular, but also google, the parent company of youtube. twitter, they all had a relatively laissez-faire approach to content that was either hateful or had the potential to incite violence, to

disinformation campaigns and so forth. we have seen them all move toward a more aggressive moderation approach, most notably the couple examples you cited. in terms of the election, it is probably too late to swing a lot of voters. i think they may have laid down some important president that will govern -- precedent that will govern how they manage disinformation campaigns in the days following the election if one candidate wants to claim victory, if donald trump wants to claim victory if he didn't win. part of what they are doing more about getting an introductory in place to be -- an infrastructure in place to be prepared for the two weeks following the election and the mayhem that may occur. the bigger impact is in the long-term. disinformation isn't going anywhere. divisiveness and hate speech

aren't going anywhere. it is pretty important that we have seen these companies change their tunes in small-ish ways, but ways that may be setting an example going forward as to how they are going to handle these kinds of things. emily: just today there is no reporting from the wall street journal -- new reporting from the wall street journal about how facebook handled politics more broadly, reporting the engineers tweaked the algorithm in favor of conservative news sources. i have been reading this tweet from the editor-in-chief of mother jones. among her tweets, facebook is a garbage company, these changes facebook made really hurt. websites like mother jones -- what is your take on this, given that it is probably too late for the election. if damage has been done, it is done. teddy: the outcome of the election is hugely important,

but we have the whole future of human history to worry about as well. i welcome any kind of progress. the problem is all of these companies -- not just facebook -- but all of these companies had an attitude since day one that they are platforms, not publishers. they do not put their thumb on the scale. you the user can say what you want and they will not get in the way. there has always been a dishonesty to that. as soon as they introduced algorithms, they are in the business of putting their thumb on the scale. it is not a newspaper style gatekeeper, an individual saying i want to boost this post and derank this post, but there is a complex algorithm making decisions as to which post you see when you login. it is not a chronological feed of everyone you follow. is, more has done

inadvertently than on purpose, but it has an effect of boosting the most incendiary, divisive stuff. the stuff that gets people riled up. that is why the rise of the far-right around the world and hate speech in its hundred divisiveness in the states has -- utter divisiveness in the hases -- social media accelerated all of those trends. everyone has strong feelings about what will happen in 18 days. it is hugely consequential for the next four years. how do we get our country back to a place where our politics functions? how do we do our best to stomp out hate speech, qanon type conspiracy theories that have taken over, not 2% fringe populations, but 30% of the population, members of congress believing this stuff because they get it online.

they have taken meaningful steps to tamp that down. they have exposed themselves to a lot of criticism. the fact that they had such a policy of nonintervention for so long means intervention can look like bias if you are intervened against. i expect the right in particular to be pretty upset, as their candidates and people face the lion's share of the moderation. emily: absolutely. it will be a rocky few days, an explosive 18 days. cofounder of position strategies, always good to have you on the program. defense.rengthens its an antitrust showdown with the department of justice. all the details next. this is bloomberg. ♪

emily: alphabet's google is joining forces with two prominent law firms with experience fighting antitrust cases as the company battles against the u.s. government. the doj expected to file a major antitrust lawsuit in the coming days. what is the significance of google hiring these lawyers as we wait for this big case? >> it is a pretty regular move for them. this is a big case that will take months, maybe years to wind to a conclusion. it is pretty normal to hire outside lawyers. they are both people who actually worked on the government side when the government sued microsoft 20 years ago at a pretty similar landmark case, so they might know how the government is thinking in this situation. emily: since the house report

dropped that could pave the way for the breakup of big tech, we have been talking to folks on the show, their opinions, should big tech be broken up? i spoke to bill gurley yesterday and he made this point about antitrust scrutiny back in the day. bill: the government restricting microsoft's ability to leverage their way through the browser opened the door for facebook, google, amazon. if they had been able to tie the browser to search the way they did, the way they went after netscape progressively, i thing they would have -- aggressively, i think they would have succeeded. the irony perhaps is the government doing this in the past created the window for many of these companies. emily: it is looking worse for google. how is google responding to the scrutiny so far? reportinge latest

that has come out by us and others on what the federal government is going to look at is specifically source distribution agreements. that is when google pays a bunch of money to companies like apple to make sure google search is the default position on those places. this could in some ways help google if it is legal to pay for that distribution. google will save a lot of money because most customers will still choose google. we don't know specifically what it will look like, but reporting says this may not be as bad as people were thinking a month or two ago. we have been told it is coming. we are in a position of waiting to see what is the government going to go after, then we can answer that question. emily: we will continue to watch

your reporting and weight for that filing. coming up, amazon prime day often boasts big savings for prime members, but this year the e-commerce titan delivered sales for small and medium businesses as well. this is bloomberg. ♪

emily: amimd calls to chop small and support struggling businesses -- amid calls to shop small and support struggling businesses, some view amazon's prime day as antithetical to the effort. an increase of nearly 60% from last year. i caught up with vice president of amazon's marketplace business

on the record-breaking event. >> this year we decided, particularly given how small businesses have been hit by the pandemic, that we wanted to do even more to help small businesses. this year, one of the key things we went much bigger on was how we supported and empowered small businesses. this started two weeks ago. we started a promotion where amazon will invest over $100 million on prime day specifically helping customers connect with small business. if the customer spent $10 buying from small business, amazon would give them a $10 credit. it was exciting to see over that two week period leading up to prime day, customers spend over $900 million buying products from small businesses. in the two days of prime day that just closed, small and medium businesses and third-party sellers represented $3.5 billion of sales just in

from lastdays, up 60% year. huge growth in a tough year. emily: what are people buying? what has been the most popular kinds of products? what small businesses are faring the best? >> what is awesome is it is a huge diversity. things like top-selling electronics, ,soun -- buttronics, soundbars, products from small businesses. emily: what are you learning about holiday trends and what clues are you getting about how amazon can better prepare for the holiday season? >> i think every holiday season is a time when a lot of customers look for products from small businesses that may not sell a lot during that period. it is a unique year.

i think there will be more folks shopping online with what is going on with covid-19. we try to remind folks not to wait until the last minute, and if you are a customer, get your shopping done early, and if you are a small business, launch your products and sell them. i don't think it will be just the last one week crunch. holiday season story has kicked off. emily: i was speaking to an analyst that suggested there might be some pull forward demand from the holidays given how aggressive some of the deals were, which will help amazon from an analytics perspective over the holidays. is there any truth to that? >> we had great deals that started two weeks ago, great deals on prime day. i think that will continue all through the holidays. this will depend on when customers choose to do their shopping. it will be an interesting time to see that.

we added almost 60 million cubic feet of standard storage lppacity in our centers to he aid in increased demand. emily: you are focusing on small businesses. i can't help but think about how the marketplace is at the center of this antitrust scrutiny from congress. the house report has unflattering language about how amazon treats its sellers, accuses amazon of bullying its sellers. what is your response? >> the thing i would tell anyone is small businesses are critical to the success of our store. they bring amazing selection for customers, great prices. what we have been able to do for the last 20 years by inviting third-party sellers to sell right alongside us has been great not only for customers to

get this ability to compare prices, but also gives these small businesses the ability to reach customers not just in their local town, but across the country and the world. small businesses support more than $3 billion of products that you think about just the physical store, and now they can do it online. it has been great for customers and small businesses and amazon in providing the store. emily: what about things like fake reviews and counterfeits? that is something you have been trying to crack down on. it is a constant battle. how much progress have you made? >> it is critical that, whether you are a customer shopping in our store or small business selling in our store, that we to gain youry trust.

we have tremendous resources. we continue to make progress, but it is an ongoing battle and we will make sure we are ahead o buyers and sellers can trust it. emily: some of the logistical issues you work through, some of your competitors like target and walmart also saw a flood of demand. how well positioned to you think you are to compete against them over the holidays now that they stepped up to the plate perhaps more than they didn't in years past? >> it is absolutely true that the entire retail sector gets a lot of vibrant competition. through the covid-19 pandemic, you have seen a lot of innovation and growth in the retail segment. we stay focused on the customer. how do we continue to delight

our customers with great products, convenient delivery? that is squarely where we are focused and will continue to work hard to delight our customers. emily: my conversation with the vice president of amazon marketplace and its amazon marketplace business. next-door meantime is considering options to go public. the social network for neighbors sharing information or trade in goods and services is valued in the range of $4 billion to $5 billion. tdoor was last valued at $2.2 billion after a funding round in september 2019. coming up, the pandemic has wreaked havoc on in person events and companies that support them. we will hear on how one company is switching gears to prepare for a more virtual future and this year's election.

this is bloomberg. ♪

emily: welcome back to bloomberg technology. with the presidential election just three weeks away, fundraisers and campaign rallies would normally be flooding cities across the u.s. this year as the global pandemic continues, candidates have had to pivot to a largely digital presence. company z the events business have been pivoting too, so what is the future of life events in a more digital world? we are joined by eventbrite ceo julia hart. we have been talking a bit about how the business and industry is pivoting at this time. when it comes to the election specifically, give us a snapshot

on how different events are in this election year versus the last. julia: thanks for having me. it is great to see you. this year is an exceptional year compared to 2016. we are seeing events related to the election and voting up over 30% as compared to that election season. we're seeing about half those events happening online and the other half are happening in person through things like phone bank volunteering or small events. there is a high degree of activity happening right now. really, i feel like people are rising. they are showing up. announced ae, we couple months ago, we've had over 20,000 registrations in terms of people voting while also buying tickets to an event. emily: now, what about more broadly, what sort of activity are you seeing on the platform?

how many of those events overall are virtual versus in-person? >> the vast majority of events on eventbrite are in person events. these are smaller, hyper local community events that are coming back and is socially distanced, safe way. the average attendance is less than 50. these are really the bread and butter of our platform. as we see creators become more and more creative in terms of bringing events back to the real life stage, we are seeing delightful things happen. my favorite right now happens on a golf course. it's an event where you come with a group of seven people or less, wearing masks as you are traversing. you are able to be out in the open and friends in a really safe way. emily: you are also announcing you have hit over one million events in 2020. how is that number compared to

what you thought you would hit or is it more, less? julia: well, the one million number is exciting because it is virtual events that has happened this year. it was a really small part of our business coming into 2020. as covid hit, it was a nice shock absorber for our customers' businesses to have the ability to pivot to virtual events. while they are not the vast majority of events on the platform today, they are growing and they are a significant way for our creators to pivot. one of the really interesting things about online events is it gives creators a way to not only connect with their communities and keep that connection going, but also withstand the global audience. that has been something the eventbrite platform has done really well for them, help them reach a global audience in general more than the previously hyper local events. emily: this week, we saw zoom

announced a comprehensive solution for folks to host and monetize virtual events. what does that mean for you? is that a concern? julia: i think it's important to put it into context and understand the focus and product differentiation. we are in a big market. market, online event for our phenomenon so it makes sense that people want to be in that space. people are looking to participate in that value chain. i think what zoom does is really kenexa as well. i have a lot of respect for the company which is why we integrated eventbrite with zoom. the eventbrite staff allows for eventbrite customers take advantage of the depth of our solution and events. the differentiation of product is simple. we wake up every day and live and breathe events. we have gone deep in understanding the needs of the

frequent creator. we offer self-service and complex ticketing needs. we see a lot of people enter this space in 2020, as with facebook or google, it typically goes to a point of simple ticketing. it is harder to go deeper when it is just a product line. everything we do, we build for the event creator. i think it is a validation of our business. i'm excited to have more competition in this space and we are really focused on giving our creators what they need to be successful. we areas you look ahead, heading into winter. there is bound to be a winter flare across this country. how are you planning your future? how are you mapping out your objectives when we have no idea how much longer this is going to go on or how bad it's going to be? julia: rear really focused on the next three years because we

cannot predict the next month and certainly, we have shored up our own companies. we have raised capital to have more than six years of runway at the current burn rate. we are prepared for the worst. as you look at the three-year horizon, i think something magical's going to happen. we will gather again and hyper local, smaller events are going to be the ones that bring us back together. we will file we can control our environment. that is our bread and butter. the vast majority of the millions of creators on our platforms today. we are pretty fired up. we have gone through something that many businesses have never seen in their history and we are focused on the three-year horizon of where we want to be in the next three years. emily: and the best innovation often happens in times of crisis. julia, ceo of eventbrite, good

to have you on the show. thank you for stopping by. inside a warehouse and run partly by robots. not too far from san francisco. we will speak to the ceo of plenti, a softbank fact indoor farming company, next. this is bloomberg. ♪

emily: wildfires, power outages and extreme weather continue to ravage california. the blazes have scorched more than 4.1 million acres so far and other economic toll is becoming clear as the cost of fighting the fire hits $1.1 billion. what role is technology going to play? joining us is bloomberg's ed

ludlow has been following this story. it is hot outside, the red flag warning in my area just got extended. what is the latest on the fires in this area? ed: in the last hour, state governor gavin newsom tweeted he has spoken to president trump, and president trump has approved a major disaster declaration request for the state of california over wildfires in various counties. it is important because that declaration of disaster allows those that are affected in communities hit by fires, businesses that have been destroyed. we've seen the images of people evacuated. it means that fema, or the federal emergency management agency, can release funds, give people money to put them in temporary housing, replace damage, help with businesses that have lost business because of the fires. originally, the president and the white house had not granted that declaration because they said the data submitted by the state was insufficient. something that gavin newsom said

he would appeal. in the end, it appears he has spoken to the president and they have found a consensus. today alone, 9000 firefighters across the state of california who remain on the front line, firefighting 21 specific wildfires that continue to burn. yesterday, fires were around 29. we have seen containment around the state. red flag warning is in place. the condition, dry weather very hot. it is likely that will continue. this is not just california. this is extending to the rest of the western states in the u.s. you know about fires in oregon and washington state. in colorado in the last 24 hours, they had the largest wildfire in that state's history. the cameron peak fire burned 1580,000 acres. this is something politicians at the state and national level are talking about and linking to climate change. emily: now, ed, i spoke with the mayor of san francisco last week

and talked about the impact of the fires, what the city is doing in response to the fires. just how big an emergency this is. take a listen to what london paris told me last week -- london bri told me last week. >> california cannot be left on its own because it is not just california impacted. it is the environment, it is all the other states surrounding us. so the need to address the issues around vegetation and preparing for things like this, it is really something we need to start focusing on and inressing -- and investing an order to hopefully prevent this from continuing to happen at this capacity. emily: we are in the technology capital of the world. what is the role of technology in battling this blaze? ed: calfire is using data on those inputs that mayor breed was talking about. they have invested in this program called technosilva. it uses department of defense

satellites, cameras across the state, and also word-of-mouth and local agencies reporting on fires. it uses that data to analyze fires and predict their movements and their growth across different states. it's both predictive, preventive and reactive. what this company is doing is running 250 million simulations a day. sometimes on fires that don't even exist. they are looking at things like location, the weather, vegetation in the area. they are running modeling using a.i. two predictive of fire were to start in that location, how would it spread? if there's already a fire, what is that path of the fire? what happens is some units across california in terms of firefighters are using that are mobile phones, desktops to analyze the data and make decisions on deployment. where they will send crews in order to fight and use containment practices to keep those fires in. also, get ahead of the curve. how can they stop spread early?

that is the preventive measure i was talking about. a good example was september 9 when we saw those really heavy fires, heavy smoke. ahead of that date, this platform had already pretty get that was going to be -- addicted that was going to be a heavy fire. it's odd coming. the issue is calfire spent $8 million of this. only some units have it. they hope to roll it out by the end of this year. emily: all right, ed ludlow, thanks for staying on top of that for us. we will continue to monitor the situation through the weekend as the heat wave continues. as the fires continue to ravage the west coast and colorado, it has not only burned 4 million acres but also devastated farmers in the regions. one indoor vertical farming startup is working to deliver year-round produce from their controlled resilient farm despite the extreme weather conditions. the company raised $140 million

in a funding round led by softbank's vision fund. joining me is the cofounder and ceo matt barner. i want to talk about plenty as an alternative for farmers in perhaps a greener future. we have seen so many farmers lose their crops, so many vineyards across the region destroyed. how is plenty an alternative? matt: well, first of all, thanks for having me, having us, emily. i would say to that question, we consider ourselves and our farms addition to be, in the capacity that already exists out in the field. the world is already -- we need about 70% more fruits and vegetables for the world to enjoy a more nutrient rich diet. we need more capacity, not less. we are doing our best to add to that. emily: so, talk to us about the technology and how much of it is

reality at this point and how much of it is still moonshot. matt: you're looking at one of our growing rooms behind you. our farms produce -- first of all, what comes out of them taste very different than what people are used to because we are able to control those recipes of climate and light in ways that have not been possible before. climate and light, stress nutrients, those are the things that really drive flavor. on the farm i grew up on, we couldn't control those things. so, the farm is real. we are on shelves today and we are working to bring the food that comes out of our farms to more people by expanding our farm in 2021. emily: whole foods sell some of your products. what other grocery stores are your clients? matt: you may have seen, we recently announced a partnership with albertson's.

we are in many of their safeway stores today. and our expanding that pilot over the next year. with the opening of that farm, we will be -- we plan to serve about 430 stores across california through that compton farm. with whole foods and other grocery partner chains, we are working to reach as many people in california as we can through our california farms. emily: you're planning to sell strawberries with driscoll. a huge strawberry consumer with four children in the house. are these going to be cobranded, how are the pricing points? talk to us about how it will work. matt: here's what we know. we're neighbors, down the road from one another, so to speak. by bringing the farm inside as we have done, in agriculture, growing fruits and vegetables is about combining land, the right

climate for a specific crop, and making sure you have the water and growing seeds necessary for that crop. inside,ring the farm you now control all those things and the world has run out of land and the places where it is economic and those things exist in the same place, particularly for berries. what we think it will mean for people, we get to perfect the berry. work along with our experts and their berries to pair the perfect recipe with the perfect berry can give people something they never had before which is day in and day out, all year long. that is our aspiration anyway. that's what we think it's going to mean. it's better berries for more people because we help relieve those constraints where berries can be grown around the world. emily: now, given the fires that

are raging, the extreme weather we have been facing, concerns about climate change, what is plenty's role in a greener future? is it actually a greener way to grow things? when you are controlling the temperature of the room, the light, it is almost a little truman show. matt: yeah, it's pretty spectacular to walk into one of our farms. but, one of the things -- if you recall, i mentioned we need about 70% more fruits and vegetables for the world to have what is considered a healthy diet and have the nutrient rich fruits and vegetables we need. mow would require today we down an area roughly the size of amazon. with the wildfires you were talking about, i think we can agree we can't afford to mow down anymore. enabletprints that we the foodchain to have is very favorable relative to any other option available to us today.

when you think about water, the west is already parched. we rely on places like california for a significant percentage of our fruits and vegetables, as the most prolific region in the world for most fruits and vegetables. we save about one million gallons a week through one of our farms. there are parts of the central valley that are an entire telephone pole lower today than a century ago because of the rate of which we have been extracting water from the ground. when you look at water footprint, you look at carbon footprint, and you look at what the alternatives are where we will get our agricultural capacity. that is where we are excited to be able to add to the portfolio what's available. emily: fascinating. we will keep our eye on the company as it grows. plenty cofounder and ceo matt barnard. an indoor vertical farming room. thank you for joining us. still ahead, hulu left

hanging. disney has said it sites on global expansion of direct to consumer streaming, while leaving hulu stateside. the reasons, next. this is bloomberg. ♪

emily: netflix and amazon set up shop over the globe, hulu was eager to catch up, outlining a strategy to expand the streaming service outside the u.s. plans andy had other focused its international ambitions elsewhere. for more, i want to bring in lucas shaw. a big rearrangement at disney this week. what does the reorganization mean for hulu? lucas: you know, i don't know that very many people inside disney, outside disney in hollywood fully understood

the reorganization this week. it has been a source of confusion, including to many people at disney i have spoken with. the one thing that has been really consistent and disney's messaging in which that rear organization was meant to reinforce is that streaming is the future of the company. a giant media and entertainment conglomerate that has made so much money from cable networks over the past many years is trying to reorient itself around the internet. but, the focus for disney over the past year or two has clearly been disney plus. even though buying a controlling stake in hulu was supposedly one of the main reasons disney completed this multibillion-dollar deal with fox, hulu has been left on the sidelines and the decisions to not take it overseas as disney plus has started to do was a real head scratcher and a sign of the fact it feels like an orphan yet again. a company that has always been

caught by the whims of its owners, which used to be many and now is one. yet, it still cannot get the freedom that many of the employees hoped it would. emily: anyone who uses the product, as somebody -- i've got four kids. we use disney plus a lot. the ui is just so seamless. whereas, hulu is quite difficult to navigate as a viewer. why hasn't it gotten better, given that it was online first? lucas: i think over the past couple of years, it has just not been the same priority. disney plus -- it has disney in the name and it is also the home for all of the brands that are so central to disney's business right now. it's got marvel, it's got pixar, it's got the disney animated movies. that' just makes it a bigger priority because those are the ones that are tied to movies

that open big in theaters when movie theaters are open yet again. inreas, hulu has specialized what disney cause more general entertainment, and what i would refer to as more adult or mature entertainment. it is the place further shows from fx, the cable network disney bought from fox. it may be the place for some shows on abc. while those have been valuable to a service like netflix and hbo, it has never been as central to the mission at disney and i think disney is still figuring out how to make those brands tied together. emily: well, it will be interesting to watch this reorg at disney play out and see how it impacts, ripple effects of. i believe it there. i for one will be looking forward to some streaming video time this weekend with some popcorn on the couch, and i hope you have some as well. that does it for this friday edition of bloomberg technology. i'm emily chang in san francisco.

have a wonderful weekend, everyone. this is bloomberg. ♪ so you're a small business,

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