announcer: from the heart of where innovation, money and power collide, and silicone valley and beyond. this is "bloomberg technology" with emily chang.

emily: the power of social media in times of crisis and opportunity. facebook's instagram has been doubling down on fighting misinformation and hate, while trying to rule the next generation of users and content creators with an extra billion dollars in incentives. the instagram ceo will talk to us about the platforms priority and a post-pandemic video driven era. up, up, and away. will the deadly delta variant slow down the summer travel and hospitality boom? the ceo joins us this hour. all that in a moment. i want to look at the markets. what started as a risk off day for with happening in afghanistan. we china economic data, how did it impact the markets ending in the green?

kriti: as we go throughout the day, it was a u-turn story for the markets. it looks like a risk on day. s&p 500 and the green. tech underperforming. people went for the risk on trade. look at bitcoin, flat with negative during the session. it shows the risk sentiment indicator was not as strong as the surface level suggested. investors leaning towards the utility and consumer staples, even health care stocks. while we talk about the tech underperformance, i want to show you how it did on a broader timeframe. we do have the geopolitical tensions in afghanistan and china. still ongoing, that diversion you are seeing between u.s. tech and chinese adr is only getting wider. this spread is diverging even more. a lot has to do with regulatory scrutiny. a lot will come off of the afghanistan news. the idea that with the withdrawel of u.s. troops, we might see more and more from china. that's where we see the divergence come to fruition. i want to drive into single security names. we did have single security movers. big tech was underperforming. amazon was higher at 0.2%. you saw that mentality end up in big tech. it was leading the index is down, rallying in the last few minutes of the day.

then you have the vaccine makers. i mentioned health care was one of the leaders of today. you had moderna and biontech negative on the day. although some of the news was helping sentiments, you did see a drop in vaccine makers. some analysts say it was a big event. analysts are dealing with the auto safety regulator. it is a heavy weight that could weigh on the index broadly. emily: meantime, to the story of

the hour, confusion, chaos, desperation and afghanistan as the taliban reasserts its control of the countries capital, 20 years after the u.s. invaded and kicked them out. scenes of despair at the airport as locals are on the tarmac, clinging to the plane in hopes of fleeing their country. the afghanistan president has already gone, take into social media to announce his decision saying, he had to leave to avoid bloodshed. social media has played a key role in the taliban's offenses as it used numerous platforms to consolidate and rally support. a resident senior fellow at digital forensic research lab of the atlantic council and co-author of the weaponization of social media. thank you for joining us. facebook and twitter did not exist 20 years ago. how is the taliban different today than it was 20 years ago, in part, because of social media and advances in technology? >> thank you for having me, emily. it's difficult to overstate how much has changed in 20 years. during the 2001 u.s. invasion, afghanistan did not have the

internet. very few people had cell phones. about 20% of afghans have access to the internet today. 90% have access to cell phones. it has fundamentally changed the conflict in afghanistan. the taliban were early adopters of social media. they open their first twitter account in 2011. years before organizations like the islamic state. they used it to essentially send long press releases to western journalists to repeatedly declare military victory, even one it was uncertain that a battle had taken place. they were able to build. as platforms evolved, their tactics evolved as well. they expanded to whatsapp by 2015.

they emulated these isis style propaganda videos by 2017. by 2019, they had some of the same social media manipulations like what we have seen out of iran and russia. emily: we are seeing on social media the images from the ground. without it, we would not know what was happening there. would you say social media has helped the taliban take its war viral, if you will? emerson: i would. what social media has enabled the taliban to do is to legitimize itself. to manage to declare numerous military victories. to pose not as a shadow

government, but even in their lowest states they remained a shadow government. social media has enabled them to portray themselves as a legitimate government of afghanistan for quite a while. in many parts of the country, people had already grown accustomed to taliban rule. the explosion of military activity we have seen over the last few days is essentially the taliban extending the same control over the rest of the country that they already had in some pockets. emily: how well are these companies doing and moderating their platforms? former president trump is not on twitter, but the taliban is. what should these platforms, companies be doing in this very moment at this critical juncture? emerson: the most important thing that these companies can do is protect afghan people. afghan people who worked alongside the coalition for 20 years. the afghan people who were promised a better life in afghanistan. i want to be clear, the taliban checks the social media history

in the web presence of people who they stop, people who they suspect of having supported, in any way, the united states or the west. it's as simple as having one scholarship five or 10 years ago to study at a western school. it's having american or european friends. these things put you in real danger. they don't just put you in danger, they put your immediate family and extended family in danger. anything that these companies can do to help obscure these sorts of histories to draw attention to obvious vulnerabilities -- the decisions that are made by twitter and facebook for the next couple of days will have a direct impact on the lives of people who find themselves under the taliban's

rule. emily: so much at stake. emerson brookings of the atlantic council. thank you so much. coming up, we will be talking about tesla. shares taking a hit. limiting because of the investigation into the company does autopilot system after a series of collisions. what this could mean for the self-driving future, next. this is bloomberg. ♪

emily: the u.s. government is opening a formal investigation into tesla's autopilot system. the safety administration launched an inquiry after 11 crashes that resulted in 17 injuries and one fatality. all of them involving emergency vehicles specifically. bloomberg's ed ludlow joins us now. what are investigators looking at here? ed: the commonality between all of these incidents is that, in each case autopilot or drive aware cruise control was engaged. in each case it involved a collision with an emergency services vehicle or emergency response setting. a spokesperson told bloomberg that the focus of their investigation is around the technology to make sure the driver is paying attention, even

if autopilot is engaged. if you go on tesla's website there is a whole page that says, even under autopilot, the driver must have their hands on the steering wheel and be fully attentive. that applies to the test version of not fully autonomous but autonomous technology. it seems like regulators are asking, how could the events happen if the driver was paying attention. emily: how do you expect it to proceed? ed: it's not the first time it has investigated tesla's autopilot. no sort of regulatory action has taken place. they do have the ability to call for a recall of those vehicles, even if it's a soft recall, where tesla updates the software. that seems unlikely. analysts are not sure what the outcome will be. if the regulators move to limit tesla's ability to offer autopilot or a more fully autonomous service, that would be negative for the stock.

emily: shares are falling on this precipitously. certainly a strong reaction to investors. is there a real longer-term concern about the company, given that elon musk has staked so much of tesla's future on its autopilot technology? ed: year to date the stock is down. there has been focused with how many vehicles the company is building, how things are going in shanghai and germany. last year, the big run-up to the stock we saw in 2020, a lot of the price targets that were put out there, a lot of the valuation was based on future revenues derived from software like self-driving. it's offered at $10,000 or $199 a month for subscription. that is high-margin revenue. tesla trades at a crazy multiple. it is not based on how many electric vehicles there are.

it's based on its future promise around software and taxis. elon musk admitted himself over the weekend, it's getting harder for them to crack artificial intelligence first. emily: ed ludlow, thanks for the update. elon musk has tried to convince a judge he was just doing his job. a two-week trial focusing on his role in tesla's $2 billion purchase of the power provider solarcity, is wrapping up. the chair and ceo of tesla at the time. i want to bring in our guest to covers tesla. did he have to weigh whether elon musk properly removed himself to avoid conflict of interest? what will the judge be deciding? >> today we hear final testimony from antonio, a longtime musk ally who served on the tesla board. he was on the solarcity board, he's on the space export. what's interesting about his

testimony is that he was like, look, elon recused from voting on the deal. as the ceo he has a responsibility to provide insight into what he saw. the bottom line is, what does recusal mean? is it enough he was recused from the vote but still involved in

emily: musk testified, tesla board members testified, how well did they make their case? dana: i was not in the courtroom in delaware, but i was able to dial in today to listen to antonio, and i think it's a hard case. if you take tesla perspective, this acquisition was five years ago, it was $2 billion. $2 billion is a drop in the bucket if you look at the market cap of tesla today. everything they said they would do, like start integrating solar with batteries in the car, they have kind of done that. but the issue is, at the time, the investors fully realize that solarcity was in trouble, and did musk properly recused himself or was he more involved with the negotiations than shareholders realized? the plaintiffs made a strong argument in that regard. the fact that the case actually got to trial is pretty telling. the other board members settled, musk did not. it's really about musk at this point. you have board members testifying in his defense about his role. emily: when could we expect a verdict, and what could the penalties be? dana: there is no jury, just judge joseph white.

he has all the time in the world. we are not expecting to hear anything from november at the earliest. even at the point of when, what happens is the money goes back to tesla as a company. it's not like there is a payout. the money all goes back into the same spot for tesla. he could order must repay $2 billion, he could slit the difference and it could be a much smaller sum. musk is now the richest person in the world. he is still tesla's largest shareholder. it won't be a huge hit to him financially, but it would be -- that musk ever lost in court. emily: we will continue to follow developments. thank you for that update. as we had to break, let's take a look at how roadblock shares are moving after hours. the popular video game developer reporting second-quarter bookings that fell short of wall street estimates. we will dig into all the numbers and talk about the future of the company. ryan reynolds latest film topping the u.s. box office this weekend. the movie was acquired by disney when it bought 20th century fox, unlike other disney releases.

free guy was only available in theaters and not on the streaming service. it managed to taken 28.4 you dollars, better than the $20 million analysts had been expecting. this is bloomberg. ♪

emily: walmart is joining a growing number of corporations exploring the viability of bitcoin and other digital currencies. the world's largest retail wants to hire a crypto expert to develop a blockchain strategy. the job posting coming several weeks after amazon did the same thing. this indicates retailers may soon let customers pay with cryptocurrency.

rapper and entrepreneur jay-z wants to add gambling mobile to his description. bloomberg learned he joined the sports merchandise giant and us getting into the sports betting business in new york. sports betting is a high priority for fanatics. it's undergoing a reorganization under the founder and executive chair whose taking over as ceo. roblox posted lower-than-expected bookings for the second quarter. but the popular game maker did see daily users rise from one month before. they are trying to broaden the user base beyond children. also developing social media features to enhance experience. part of the pushes the development of the meta-verse. we are joined by the creative tech director at technicolor's the mail. thank you for joining us. coming out of the pandemic i know my kids are still playing roblox. before and after school.

how much power does roblox have in a post-pandemic world where kids have so many options at their disposal? >> that is a great question. i think we have seen, over the last year, one of the areas where platforms like roblox has succeeded is bringing new experiences to kids and adults alike. during the pandemic they did one of the first virtual concerts in their virtual gaming platforms with little nonsex, where they had over 30 million viewers tune in to see this concert. and we are starting to see more and more brands start to adopt roblox and see it as an opportunity to view different types of experiences and events. we saw that in the height for one of their premieres, a weeklong activation of doing a bunch of different mini games and experiences for the premiere of in the heights.

and we have seen factories like gucci do activations and roblox to really start seeing how brands and different experience makers can utilize these virtual platforms for exciting experiences in the virtual world. emily: virtual live events are on the rise, but talk to us about the mainstream future of augmented and virtual reality. how far off his mainstream adoption, and what is coming next? >> when you look at augmented reality, there are different areas of ar. often times when they ask people if you have used augmented reality, they say no. then i ask if you have used instagram with different filters they say, i did not realize that was augmented reality. it's a great stepping stone for people who get adopted with augmented reality. we are seeing a lot of augmented reality power through mobile.

webex is something that has become very popular in the last year, especially for brands, they think of how they can create experiences where the user has to scan a qr code with their mobile phone and they can play a game or experience something in augmented reality. when people think about augmented reality, i feel we are still a couple years away from that. there'll probably be a little bit of steppingstones before ar glasses become full on mainstream. companies like snapchat are doing really interesting things in this avenue to make the glasses more mainstream. emily: we will speak with the ceo of instagram next, so we will mention augmented reality. roblox is a player in the reality of a meta-verse future. mark zuckerberg wants facebook to be an "meta-verse company." what do you think of that? aleissia: people are talking about the meta-verse now and they are worried.

when a lot of us foresee the meta-verse, we see it as a decentralized platform. many of us call it the decentralized web, where the idea with the meta-verse is it won't be one or a couple of tech companies who will be owning the meta-verse. for us, we are excited about making that to where it is decentralized. where the user, at the end of the day, owns their own data in the meta-verse. much like facebook, they have amazing technologies and are hopefully one of the things pushing the technology further. i think it's scary they might be pushing to be the one. emily: aleissia laidacker of the mill, thank you for sharing your perspective. >> we are no longer a photo sharing app. the number one reason people say they use instagram is research, is to be entertained. so people are looking for that. emily: instagram ceo is coming

up, talking about plans to double down on video, creators and more. and we will talk about the future of the travel industry as the delta variant continues to take off. jen rubio joins us later. ♪ comcast nbcuniversal is investing

in entrepreneurs to bring what's next for sports technology to athletes, teams, and fans. that's why we created the sportstech accelerator, to invest in and develop the next generation of technology that will change the way we experience sports. we've already invested in entrepreneurs like ane swim, who develops products that provide hair protection so that everyone can enjoy the freedom of swimming. like the athletes competing in tokyo, these entrepreneurs have a fierce work ethic and drive to achieve - to change the game and inspire the team of tomorrow.

emily: welcome back to "bloomberg technology." i'm emily chang in san francisco. ed ludlow is taking a look at the project facebook is taking on at the bottom of the sea. explain. ed: facebook is working with a coalition of telecom companies to increase the deep-seated fiber-optic cable going into africa to boost connectivity. every telecom company was laying billions of dollars across the seabed all over the world. but this one at is a $1 billion project hoping to come online by 2024. bring up a map, i love to look

at maps. some of the locations they are targeting are interesting. it's not just mainland companies like nigeria and angola, but it's other countries. why would facebook do this? two thirds of a vast majority of the worlds interconnected countries is on facebook. the continent of africa has 1.2 billion people. smartphone is still increasing. if you think about it, is one area of growth they target. one of the top stories on the bloomberg today. emily: thank you for the update. $1 billion is how much facebook and instagram plan to pay their creators over the next year and a massive bid to bring more enforcers -- and floors to the platform.

tiktok, snap and youtube. just about anyone can cultivate their fan bases and it is changing social media as we know it. so much so that adam mosseri said instagram is no longer a photo sharing app. he joins us now to explain. it was kind of a moment. explain to us what you mean. i know you have more video coming, expand on this vision. adam: in general, we are always trying to see how the world is changing and how to adapt as the world changes. one of the biggest risks is that we become relevant. one of the changes is the explosive growth in mobile video. we want to lean into that. it does not mean you won't be able to post photos, that will always be part of instagram. but it does mean we need to lean

more into mobile first video. we are seeing growth across the entire internet and all social platforms. it's one that we have been on a position on. emily: you are investing in creators, trying to simplify the experience for creators. what do you think it is, and obviously instagram has the scale, what do you think you can do to bring creators to instagram and instagram alone? adam: i think we have a relatively unique combination of being a global platform. the being a platform for a variety. we are seeing shifts to individuals across all industries. athletes are more relevant. journalists and editors are becoming more relevant in building their own brands outside of the publications they work for. we think it's a great place for video creators and photo creators even for writers and politicians. we think we have the combination of global reach, but a wide variety of tools for a wide variety of types of creators.

emily: obviously the competition is vast, and i know you are watching it. is there anything you are learning from the competition like tiktok? adam: tiktok specifically is good at a few things. one of the things is to be entertaining. but they are great at finding new talent. all creators that have yet to make it or break out, you can find them in a small town. instagram is better for people already established, but we need to be better at establishing small creators breakout. something we are trying to learn from quickly. emily: you've been coming up with new tools to tackle hate and harassment and disinformation, but creators

complain about shadow banning or hiding posts. does instagram shadow ban and when? adam: some people mean it to having content taken down or an account suspension. sometimes they think it's because they are not reaching as many people as they intend to reach. we are trying to be as transparent as we can across the board and make as few mistakes as we can. there is something between keeping people safe and keeping people helpful. that is the balance. we get it wrong sometimes. we think over time, being more transparent about how our systems work and how much we take down, and giving people tools and controls to appeal the decisions because these -- we do sometimes get it wrong. it will get us to a healthier place. emily: facebook has benefited from the pandemic as people were

stuck at home. how do you expect that engagement to be maintained or to change when we can all see each other in person again? adam: the pandemic accelerated a number of trends that predated covid-19. some of them are the growth of mobile video and the shift of commerce from off-site to online. video chatting and voice chatting. some of the other shifts extend from services to product services. those will probably snap back in a different way. we are trying to understand which of those trends are trends that jumped forward a few years, and which ones are more temporary. always what we are trying to do is understand how the world is changing around us and to adapt. people change interest quickly. there is a lot of competition and we want to make sure we stay relevant. emily: facebook has been under fire for covid misinformation period instagram has become a hotspot for anti-vaxer's. and with delta taking off, the stakes are only getting more dangerous. and when vaccines are available for kids, that campaign will

only get more fears. what is your plan to get that under control. adam: i'm proud of the work we have done on covid-19 more broadly. in the beginning of the pandemic we encourage people to stay home and give them access to good information from local health organizations. on misinformation, we modified our policies. we would let misinformation exist on the platform because we did not want to be the -- of truth. but when it comes to vaccine or covid related situations, we take the content off our platform entirely. some of it gets through, we are getting better at catching more of it more quickly. we rely on integration -- health organizations outside of instagram and party factors to mitigate. i think we have made progress. you're all proud of the work we have done to try to support people and businesses through an incredibly trying time. emily: meantime, we are in the middle of another international crisis.

we are seeing pictures flooding in from kabul on social media. what are you doing to make sure instagram is not spreading or amplifying terrorist messaging in afghanistan? we had a guest on that said the decision social media platforms make right now could decide lives. adam: what's happening in afghanistan is terrifying. the taliban is under u.s. sanctions. meaning due to our policies, we don't allow any promotion or any

representation of the taliban on instagram or any of the facebook apps. so we were relying on that policy to proactively take down anything that we can that might be dangerous. this situation is evolving rapidly and with it i'm sure it will evolve. we will have to modify what we do and how we do it in responding to those changes. emily: you have been working on instagram for kids, and i know you have kids, i have kids. as a mom it sounds like it could be cool, but also a nightmare. why shouldn't parents be terrified of this? adam: we know that kids today want to be on social platforms more broadly. there's no way to verify age for a group of people that don't have an id. as a father i have to imagine it is better for us to build a product designed for kids, that incorporates parental oversight and control, than to pretend that kids aren't getting online.

we knew we would get scrutiny over this and criticism. but fundamentally, it's the right thing to do. we are pushing forward with trying to figure out how to build a version of instagram for kids that is safe. and that deeply empowers parents so that they can have oversight and control over their children's experiences to keep them safe. emily: the goal is always innovation and facebook has been facing major antitrust scrutiny, partly because of instagram. instagram has been hugely successful for facebook. will the scrutiny tamper facebook's ability to make acquisitions and to innovate? adam: it's more difficult for us to make acquisitions than it was years ago. the amount of scrutiny we are under does affect us. it's also for people. there are a lot of people who work on instagram and facebook and they can become motivated under certain amounts of scrutiny. but in general, what i try to do is make sure that my team is focused on what matters most, which is creating value for people who use our products every day. we have teams that try to focus more specifically on compliance or safety and integrity. but in general, we want to make sure we are innovating, and making sure the people who use instagram connecting with their friends, the creators that use instagram can make a living and do what they do best. i try to make sure my team is focused on that.

emily: apple is getting antitrust scrutiny as well. their are new ad tracking software has hurt facebook and instagram. there is controversy new software features they are integrating too, they say, to protect children. do you think apple is taking its own power too far? adam: i won't say that they are taking it too far, but i will say they do have an immense amount of power. not only over facebook and instagram, that anybody who relies on ios or the app store to do their business. they also have a lot of personal information. you mentioned scrutiny around being in people's private photo gallery. in general, there is tension. i want to recognize that it's for any organization to protect children. there is something between safety and privacy.

in these questions are important and need to be discussed and argued about in public. it is one of the most existential debates of our generation. emily: mark zuckerberg announced that facebook, he wants facebook to be a meta-verse company. you were talking about augmented reality on instagram earlier. there is so much potential when it comes to e-commerce, i know you are working on that. give us an example of how instagram will be part of this meta-verse vision. adam: i think the vision for what the meta-verse is is evolving. we use it to predominately access the internet through keyboards and a glowing rectangle that was 15 inches wide. now we mostly access the internet through the six and a half inch rectangles that we call phones. this will change in our lifetime, and it is now. we have people and it can tell

how they are doing. i talked to alexa or google home or a portal. eventually things like these will service augmented reality. it will be in new ways and much more distributed and much more subtle. in that world, what is instagram is a question that we are going to wrestle with over the next three to five years, three to seven years. in general, we think it's a fundamental need to help people meet with her close friends and be entertained. those are going to stay the same. how we meet those needs will have to change with how people communicate and use the internet and access the internet. emily: we will all be watching when instagram becomes. head of instagram, adam mosseri, great to have you on the show. thanks for stopping by. the travel industry has been hit hard by the pandemic. as delta cases continue to rise, a full recovery could be a while away. we will speak to the ceo of the

luggage maker, jen rubio, for her outlook. this is bloomberg. ♪

emily: becoming the ceo of a company during a pandemic would be a challenge for most, but when the company as part of an industry still struggling to rebound from the global shutdown, that challenge becomes greater. jen rubio is a ceo of a company that's worth $1.45 billion before covid hit. she joins us now. obviously a huge task that you have taken on, but you have been with the company for an incredibly long time. talk to us about the trends you

are seeing as we come out of the pandemic, and what do you think it will shift with the rising concerns about delta? jen: earlier this summer we got a taste of what it's like for things to open up. we saw the demand for travel accelerating for the industry. but we are surprised and cautious. i think the variant, misinformation, lack of consistency around covid mandates has caused uneven education for travelers. while there are reports of what's going down, a number of active travelers going through tsa has not declined. we will continue to monitor, but consumers are excited. travel is still a big part of their lives. they want to be able to do it, even if it's limited.

we want to be prepared to capture the demand that's there. emily: you add a new product lines in the pandemic beyond suitcases. what are your expectations for growth, including suitcases in the months ahead, given the uncertain circumstances? jen: in terms of our product offerings, it's what we can offer. we had to take a pause on all the things we wanted to launch over the last year. given the situation with travel. right now we continue to be focused on the recovery. but in terms of what we can offer, we have a lot up our sleeve. what we are seeing is the rebound that we see in the larger travel industry, given where we exist and the lifecycle for travel, we hope to be ahead of the curve when we see what the recovery looks like. emily: pricing seems to be an issue in the supply chain. are you seeing price increases in the raw material that you are using? and what about labor, how hard is it defined workers when we are seeing a labor shortage? jen: supply chain and labor is

top of mind, as it is for any company with a global supply chain and global workforce. we are actively monitoring. i will say, like many others, we are seeing increasing cost to get our products to the u.s. and customers. we are seeing factories close because of labor shortages in covid. and we have seen some stockouts as we have met all of this with stronger than expected return of sales. i think we have to take it day by day and adapt our inventory strategy. emily: away has had some internal challenges over the years. what are you doing to start a new chapter. what kind of company culture do you want to cultivate? jen: it's a great question because culture has always been at the top of our minds. that there has maybe been a gap. candidly, the experience of the employees in the culture that we have been talking about. for now, for me and for the incredible exec team i have supporting me, i think action speaks louder than words. it is difficult to build a culture, especially in an environment where we are working

remotely in the workforce is distributed. just following through on our intentions and the culture we talked about, which is collaborative and inspiring. which is putting the team first. i think the experience that our employees have is what's important. emily: once you are ready to travel again, i know you are a new mom, congratulations, any top destinations on your list? jen: like many people from the u.s. who are posting on instagram, we are hoping to go to italy. but again, just keeping a close eye on what happens as the rules around every border continues to change every day. emily: jen rubio, ceo of away. great to have you on the show. we will find out what this means for users in big tech with our

bloomberg tech brad stone. that's next. this is bloomberg. ♪

emily: u.s. lawmakers are intensifying their fight against big tech. last week, congress introduced the open act market acts. aiming at apple and google. it was introduced in the house. for more on this we are joined by redstone, our senior executive editor for global tech coverage. what do you make of this development? brad: we have seen a number of approaches on capitol hill when it comes to curbing the power of the tech companies. you had the bill from the house that was all about curbing big mergers and forcing something

divestitures. you have aiming closures broad antitrust laws. this is targeting apple and google. in some respects, these are bipartisan legislation. please have a better shot of actually happening. but the issues here are the same. what kind of power, how much freedom do the big tech companies, the platforms have to set their own economic rules? that's what is being targeted. apple and google want to take a 15%-30% cut of revenue. you have companies like spotify and epic games that are complaining bitterly about that. emily: you have big tech companies complaining about each other. we just heard from the head of instagram, and we know that apple and its ad tracking technology has had a big impact on facebook and instagram as well.

he would not go so far as to say he believes apple is abusing its power, but that apple does have a lot of power. where do you think this goes next, and how fast does this move? brad: there is a lot of momentum behind the bills. they are bipartisan, there are now versions of the bill in both the house and senate. let's look from a user perspective. you are an iphone user and you try to sign up for netflix on your device, spotify, or get a subscription to a game like fortnite. they don't let you do it or explain why. it's because apple limits. it's a battle over who owns the customers. apple believe it does and want to take a percent to the revenue, so the company will leave it to users to find them on the web and sign up for those subscriptions. ultimately, i think the reason why there is momentum is that these business disputes have led to a bad customer experience.

in allowing apps to be side loaded onto an iphone, ipad or android device, allowing these companies to advertise that they might be charging lower prices on the web or on other apps, there is a real economic argument for that, in a real user experience argument. i think these bills, more so than the others, probably have a chance of moving forward. emily: quickly, any response from the companies or are they leaning back on what they said? brad: they are going to fight it. there is some intense behind-the-scenes lobbying to go to fight those bills. emily: bloomberg's brad stone, thank you for that update. that does it for this edition of "bloomberg technology." tune in tomorrow wherein we will be joined by alexis ohanian, and the cofounder of reddit. i am emily in san francisco. this is bloomberg. ♪

manus: this is "bloomberg daybreak: middle east." our top stories this morning. amid chaotic scenes, president biden defends his decision to withdraw from afghanistan, but does admit some miscalculations. president biden: i always promised the american people i would be straight with you. the truth is, this