>> from the heart of where innovation, money, and power collide, in silicon valley and beyond, this is "bloomberg technology." with emily chang. emily: the moderna vaccine could soon be approved by u.s. regulators. this is youtube doubles down on vaccine misinformation, spanning all anti-vaccine content from the platform.

we will give you a virus update. the central and lingering question about the chip shortage. how bad really is it? micron down for a second day after reporting a disappointing forecast. we will bring you the latest from the continuing global trip crunch. instant mobile gaming coming to you from this white house. the notorious tiktok group is betting big on in-house gaming, pushing further into the meta-verse. how content creators and influencers are doubling down later this hour. will get to all of that. let's get a look at the market with kriti gupta. what are you looking at today? kriti: a choppy session in the market. we did see a bounce, at least at the market open. the s&p, just shy of 0.2%. what was behind it on a sector basis? the yielding sectors did pretty well. utilities, consumer staples, especially when you have yields lower. they changed given the aftermarket action. yields were down quite a bit. tech down with it.

they ended up becoming the make or break case. intraday went negative. it was due to apple. when it ended a positive, it was due to apple. i want to show you what this looked like and a different way when it comes to etf's. this shows you the pain you see in those etf's. it really focuses on the tech trade. it has been a couple of days of intense selling, if you look at the ark and novation etf, or the nasdaq etf that tracked the index. crucial to talk about the selling pressure, especially as we are at the end of the month. let's go back to apple. supply chains are crucial. we are talking about that -- actually, we have a different chart. i'm going to send that to the end of the hit. let's talk about momentum and the bio space. when we go to the sector basis, it is biotech, semiconductors, electric vehicles even. after the back steam surge after the market crash last year, it ended up losing the momentum. that is what you are seeing in the white line.

let's see if the pattern continues or if the new booster shots help biotech regain the steam. emily: thank you for that roundup. u.s. regulators leaning towards authorizing the half dose booster shot for moderna's covid vaccine. the fda is satisfied that the booster is affected in ensuring that protection. the u.s. has okayed the pfizer biontech shot in its full dose form. josh wingrove with us now for more. you broke this story. what does the half dose mean given pfizer is a full dose? josh: the doses were different to start. that is why we are now entering these territories. pfizer was 30 micrograms and the second shot was that in there booster was that. madrona was 100. even the half dose is a stronger dose. that is a sign that madonna has been holding a better man pfizer

has. although most are still holding up pretty well. it looks like in the coming weeks, that this is trending toward an authorization. the only boosters are for people who got pfizer previously and can get a pfizer booster. this would open it up to four moderna people who could get a mentor nor booster, and maybe we will know more about johnson & johnson or if we should change tactics and entirely and go to a mixed booster scenario. we are getting there eventually. we are not there yet. emily: if this is approved, with this open up the folks who are eligible for a booster shot or for whom a booster shot is recommended? josh: this would mean tens of millions of people would be eligible because it would be similar groups who are eligible now just for moderna. people like anthony fauci. the biden advisor who got the moderna shot. he would be eligible, if he had pfizer, because he is over 65, but he is not eligible because he has moderna. people like that would be presumably eligible people and of course the group who were

in controversy last week, those who work in high, risk exposure, they make sure those people were eligible for booster shots. all eyes will be on whether she does the same thing for moderna. the next step would be adding other groups, saying all adults are now eligible for booster shots. 15 million people got the johnson & johnson shot. that was supposed to be one and done kind of shot. it looks like they will probably do -- there will be some sort of booster campaign for that as well. that is a little bit more in the interim. emily: all right. huge news. bloomberg's josh wingrove will be watching if indeed regulators will approve that. thank you that story. staying on the vaccine, youtube has announced it will remove all

content questioning any approved medical vaccine not just those for covid-19. this is an about-face from youtube's historically more hands-off approach. naomi makes is here for more. what does the policy cover and what doesn't it cover? naomi: it covers any sort of posts that questions making misleading claims about vaccines, or questioning the efficacy. what it does not cover is content that might be talking about vaccine piles or scientific result where there may be some ambiguity. it also does not cover -- and this is key, personal testimonials about vaccines. if a parent gets up on youtube and says, my child got a vaccine and they had a reaction, that would not be covered by this policy. but it might be covered if someone puts together a collage of testimonials that question the vaccines.

it is in line but youtube is definitely making a more aggressive stance here. emily: i interviewed two ceos a few days ago. i asked about vaccine misinformation, what they can do more to combat, what they have learned in terms of lessons from the pandemic. take a listen to what she had to say. >> we are always learning. just to be fair, we are always thinking about how can we do better? we are looking at the feedback and working with public health experts across the board. i think one of the big things for us is we need to work with public health experts to understand what are the ways we can partner with them to get their messages across. i really believe that that is something that has really changed, the evolution of bringing creators, musicians, experts talking about public health. emily: there are still a lot of people who think youtube has not done enough to combat vaccine misinformation. do you think this is enough? this does seem to be a huge step further, speaking to her point about being willing to learn and change.

naomi: i think the key is enforcement. will youtube's automated systems that are looking for this stuff and humans involved in the process, will they be able to catch all of the misleading content that ends up on youtube site? the question is, maybe, maybe not. one thing youtube did admit the other day is look, it is going to take time for this system to get up and running. and it will improve over time as they make more and more enforcement decisions. emily: how does this compare to what facebook and instagram are doing when it comes to vaccine misinformation? do they also pull down vaccine misinformation when it comes to all kinds of vaccines, or is it just covid focused? naomi: besides have been making a lot of efforts on the covid vaccine. i think facebook and instagram in particular, one of the problems there is the anti-vaccine movement got a head start on instagram in particular.

in its mobilization. long before the covid vaccine came to light. and facebook has been trying to tamp it down. but not with total success. this is a time when other platforms are making similar moves. i think they are all struggling with this idea of how do we get rid of it all, and admitting we probably will never get rid of it all. emily: how do you think washington and lawmakers will respond to this? will this be enough for them? naomi: probably not. i think politicians on both sides of the aisle continue to raise questions about whether these platforms are doing and if to curb this misinformation. in particularly, one of the lines of questions have been are these platforms dedicating enough resources to fight

misinformation, in languages other than english? they are asking the question -- lawmakers sent the ceos letters demanding answers about how many moderators do you have who speak spanish or languages other than english? what resources are you putting to that? i think those questions will continue. emily: these are global platforms. naomi makes, thank you for the update. the chip industry is known for its dramatic boom and bust cycle. chip scares are taking a hit. micron down for a second day after delivering a weak forecast. the latest out of the continued chip crunch next. this is bloomberg. ♪

emily: the largest u.s. maker of memory chips micron plummeted after delivering lackluster results, hurting the company's forecast. micron is coming off a record year. its sales forecast for the current quarter falling short of expert -- of expectations. ian king is with us now. what is the take away? ian: they said the magic word which obviously is a harbinger of most downturns, and that was we are seeing our customers have too much inventory, and they are cutting backorders to try to pair down their inventory. that is what terrifies people. micron said don't worry, the orders are coming back, this is a temporary thing caused by the shortages. they said those words and that was enough for a lot of investors. emily: there have been concerns about hoarding, there has been some fogginess which suggests how bad the chip crunch is. how much longer it will go on. what sort of answers are we getting to those questions?

ian: we are getting explanations from companies like micron who are arguing, look, things are different now. this is not like it used to be in the past. we are not going to come crashing down. the demand is still there. that is reassuring. but when you look at the multiples from some of these stocks in the amount they have run up, investors are not going to be patient here. they are not going to put blind faith. they are going to use the traditional patent recognition. emily: we know consumer electronics have been impacted badly. phones, computers, you have been looking at the car industry in particular. how is the chip crunch continuing to impact carmakers? ian: you look at most companies, whether it is electronic, automakers, whatever, when are these shortages going to ease?

when are we going to get back to whatever normal supply looks like? and nobody is saying we will be back to whatever normal is any time before the middle of next year. even then, for sectors like automotive's, perhaps even later than that. there is so much going on in that industry. it is changing fundamentally at a time where it cannot get the supply it needs. emily: what is going to be the major chip story a year from now? will this be mostly behind us, or will there be some other problem? ian: it really depends on who you talk to. one of the biggest concerns is hey, we are going wild, we are building all of these plans, we are worried about these shortages. maybe this time next year we have a glut and all of the chip industry is in big problems with massive amount of industry and lower prices. listen to the chipmaking ceos. they are saying we are in an unprecedented boom time and it will carry on. emily: ian king, thank you for the update. you know it all. sticking with cars, rolls-royce says it plans to move entirely to electric cars within the next decade. the luxury carmaker made the announcement as it revealed its first ev.

it will go on sale by the end of 2023. the company's ceo is confident that global chip crunch will not affect its timeline. >> i mean, we are very lucky to be part of the bmw group. for that reason, we are well served with all semiconductors that we need. rightly so, knowing the contribution margins, knowing how profitable our businesses. for that reason, we are not running short. emily: meantime, netflix has acquired its first videogame developer. the streaming giant has bought night school studio for an undisclosed sum. the game developer is known for its debut title, the supernatural mystery adventure proximity. netflix plans to make gains part of its subscription service with no ads or in app purchases. we are joined by bloomberg opinion columnist jay kim, and if we have learned anything, it is not to underestimate netflix when it gets into something new. how big do you think they could be in gaming?

>> think they could be huge. in july, they first started saying they are going to go big into gaming. for years, they have been saying fortnite was their main competitor, not hbo. this strategy is smart. they see it as a broader thing. entertainment service. screen time. than just video in particular. eventually, video is going to get traded and they are looking at the next big thing. the demographics are switching to io games. the younger generation consider video games their biggest favorite entertainment activity. netflix is thinking ahead. right now, they are doing small, experimental independent developers. eventually, they will go bigger and acquire larger names. emily: you've got a new column out, we all saw amazons devices and services event yesterday. they unveiled a slew of new gadgets and gizmos. you think amazon's next big hit is not astro, the little robot that rolls around, but actually a videogame. why?

tae: i thought that was puzzling yesterday. all of the coverage was about this $1000 astro robot that doesn't do much. very early. it doesn't even have an arm. it can't really do anything other than being a hoe moderating tool. is a tablet on the wheels. the bigger story everyone is missing is amazon quietly releasing their latest videogame called new world. it is taking off like a rocket. it is doing that her than it ever has before. this is amazon's first major gaming hit. they had a series of high-profile failures over the last 10 years. now it looks like they have a strong foundation to attack this huge market, $176 billion a year. it is good news for amazon. emily: we have seen how entertainment in general has changed with the big tech like amazon and netflix getting into original content.

how do you think the gaming landscape, the competition in that world changes with amazon and netflix being bigger participants? tae: i think they will be aggressive on the m&a side. but also by having the success for amazon, after the series of failures, it proves to amazon that they can do this. that they are -- that their original content division can be successful. i see amazon investing billions of billions of dollars to attack the space. emily: bloomberg's tae kim, thank you so much for your insight. coming up, we put the focus on public listing, as online eyewear retold -- retailer warby parker makes its trading debut. we will hear from the new york stock exchange president on the current ipo pipeline in the path to going public next. this is bloomberg. ♪

emily: eyewear retailer warby parker goes public on the new york stock exchange, finishing up 36%. the company follows a string of other tech firms choosing to go public via direct listing. bloomberg caught up with new york stock exchange president stacy cunningham to talk about the ipo pipeline. stacey: across the board, 2020 was a blockbuster year. we had more ipos than -- more capital raised in an in history. then we saw 2021 already eclipsing those numbers. what is unique about this time and very different from what we talk about when we look back at the dot-com era is the breath of types of companies. as you mentioned, we are seeing internet tech, consumer tech, of care. there is so many different industries going public. as the markets have become a little choppy year and we are seeing investors become more discerning about which companies they are supporting, the puddling continues to be really strong.

some companies are choosing to wait a few quarters before they go public. but there is still a lot lined up in the short term. and we are excited to welcome war be today at the ny ce direct listing. they are thinking about how they go public, not just when. >> i notice you are wearing your glasses. i feel it is appropriate. let's talk about the direct listing. you say the market is getting choppy or. does the direct listing become more attractive in choppy markets? you think more companies will go down this route? stacey: that is a great point. we are already seeing more companies considering a direct sting. when you are not selling shares into the market, you are less concerned about what the market conditions might be. you are allowing investors to price the company. but there are not new shares being sold. so it is it -- is attractive when markets might be more volatile. we are seeing more companies choose a direct sting not just because of market conditions, but because of their priorities. the cost of capital is significantly better indirect listings because you are allowing the overall market to participate.

and that democratization of access to that initial listing is an important driver for many companies who want all investors to have a level playing field as they hit the public market. >> i hear your point about direct listings, and you are immune from the volatility within the markets to some capacity. if we get a trajectory of yields rising, and other assets repricing for that, do you think that materially impacts the space? stacey: i think not so much for direct listings. it is just the capital market attracting investors. and there are drivers for why there are some money companies looking to go public. if you rewind back to the spring of 2020, nobody would have expected we would be in a busy ipo calendar. it was very expensive during that time in the early days of the pandemic to raise money in the private markets.

the public markets were providing access to capital to companies who needed it urgently, desperately, in they needed it efficiently. public markets were on display. now we have seen companies recognizing the value of the public markets, certainly interest rates are playing a role in that as well. there are companies looking to be public because they are not sure, and we are coming off an 11 year bull run market where companies recognize the fact that conditions might not be within their control over a period of time and they are looking to tap into that capital so they can grow and expand their businesses despite conditions. >> we are starting to see some specs giving back money to investors. do you think that is a sign that the peaks back is behind us? stacey: i think peaks back is behind us. if you think about the days where we might have a busy day and there were 20 spac's going public on a single day, i don't think you will get back to those levels. there has been a reset, which is healthy for the market. you are seeing high quality spac's go to market, high quality business combinations get done. there are already 400 plus spac's out there looking for business combinations.

i don't think we will see an acceleration of those trends. just like the rest of the market, investors will pick and choose the opportunities that they believe will deliver them the best return. emily: stacey cunningham there. new york stock exchange president. coming up, search powered by ai starts a whole new engine of possibility. we will talk with our guest about the next generation of search results next. this is bloomberg. ♪

>> i'm here in the resort town for china's world internet conference. >> this year, they took to the stage with a clear message of support for chinese policy initiatives such as the common prosperity campaign in an effort to narrow china's wealth gap and support small firms. this is going on in the background of unprecedented regulation's in the tech sector including the 11th hour halt of the ipo.

as well as broader crackdowns on gaming and online finance. as one analyst we spoke to put it, china is clearly not interested in developing a big tech ecosystem that replicates what it sees as a failure of silicon valley. it served to grow china's digital economy and the general population. there has certainly been a distinct change in atmosphere this year, and in past forums, we have the heavyweights in the industry, including alibaba founder jack ma, tencent founder, and international ceos such as apple's tim cook and google's son died july. none of these tech names were in attendance this year. we did have elon musk address the conference over video and a number of high-level executives from chinese tech giants. the conversations at the forum

have clearly changed from when executives would organize press conference on the sidelines of the form to talk about their plans, to this year when it was all about how they would support government policies. emily: lucille liu there. welcome back to "bloomberg technology." i am emily chang. we will take a closer look at those chinese tech companies that lucille mentioned. kriti gupta back with a spear what are you tracking? kriti: let's look at those chinese adrs. they have been a big part of the text selloff. let's look at these names behind me. alibaba down 3%. jd down 5%. it really did weigh on the new york faang index. the new york faang index dropping by 0.7%. let's widen that and compare the index to those chinese adrs. u.s. tech versus china tech, you can see u.s. tech in the white line. it does incorporate chinese adr's like alibaba and jd. even as we see chinese tech which is the yellow line dropping a lot, the regulatory scrutiny still weighing on those shares, u.s. tech is stagnating.

growth rotation that was towering this sector is starting to fade. let's zoom in on the u.s. tech part of the equation. in today's intraday session, u.s. tech, apple, amazon, they were the make or break case for the u.s. stock market. they took their supply chain. apple's this case study. taiwan semiconductor manufacturing company qualcomm, sky works, all down on the day, in line with the tech trade and the risk off momentum. not as much as your alibaba's or jd's. less than half a percent across the suppliers. apple ending positive on the session. interesting to see that if you are a supply chain, or in any way associated with a big tech name, you are insulated from the broader move. something to watch for in the days ahead. emily: for over two decades, google has made it its mission to make information as accessible as possible to its users. they have been doing that by sorting through billions of webpages to find the most

relevant information. now, google is taking a different way of doing things, using ai to better understand the nuances of human language. google fellow and vice president of search joins me now. thank you so much for joining us. google has been working on new technology using ai that can understand information across a wide range of formats. tech, images, other kinds of search results. how will this make our google searches different? pandu: thanks, emily. that is a great question. today at the event, we announced how we are using one of these milestones in ai to completely reimagine and reinvent search to make it more helpful and intuitive to use. for example, we are going to use it to improve google lengths which already allows you to search by image, but now we let it search in this multimodal fashion where you can drive via

an image and text which refers to that image, such as a pattern in the image. it is a new way to search. we are also going to be using the deep advanced stopping and understanding to help you get a birds eye view of topics and find new ways to explore the topic space. finally, we are going to use it to understand the topics and videos, so that we can have a related topic that you might want to explore. it is really helping us both change the way you search and to explore the space even more effectively using the understanding of language and the world at large. emily: you are also working to add more context to search results, in an effort to combat misinformation. we saw youtube take a step towards this today, taking down anti-content, not necessarily content just tied to covid.

i'm curious what else you think needs to be done to combat misinformation, given a lot of this information can come up in search results? pandu: actually, we have spent many years now surfacing high-quality content in these areas. i think we have had a lot of success in doing that. this has been our mission from day one, two have relevant results from high-quality sources. we have really doubled down on that idea over the last five years or so. i think we are doing a really good job. one thing is we have started a new effort with some improvements announced today. the idea is you want to give not just surface high-quality results, but you want to give users more tools to make their own decisions about what to trust online, and give them that additional context.

earlier this year, we launched a feature where you can get more information and descriptions of the result and so forth. today, we announced we will soon be expanding that substantially by providing information about what other sites think about this site related to that and so forth. emily: in the meantime, google of course is being sued by the justice department in various states for allegedly engaging in anticompetitive practices to extend its monopoly. i'm curious how this regulatory scrutiny is changing how you do your job and evolving search for the future?

pandu: i mean, my own work in this area is to continue to make searches as helpful as possible for our users. and that mission does not change here. in fact, given that users have even more ways of finding information today, from other ideas sources and so forth, that mission is ever more important today, and there is no change in that. emily: meantime, it is no secret that algorithms can reinforce biases that we as humans already have. and there is concern that ai could amplify that bias, some of google's own researchers have criticized ai for this reason. i'm curious what you are doing to make sure ai is fair and ethical in its simple mentation. -- in its implementation? pandu: let is a great question, emily.

the big answer to this is something we are concerned about, and our big answer to this has been something we have been doing for a long time. we have a rigorous testing and evaluation process before we launch any new feature, any new ai system, or any new system for that matter. it is not just ai focused, but every ai system also goes through the same rigorous testing and evaluation. when you look at samples from the broad stream and from particularly sensitive slices, to make sure there are no concerning patterns, things like the bias concerns, things like misinformation, all of these things are things we look for. only when we have a lot of confidence, that there is no

such concerning pattern, do we launch this. and that is a strategy that has worked very well for us over the last 20 years. but certainly over the last 5, 10 years where we have amped it up. and continued to move this in the future. emily: ok. pandu nayak, google fellow and vp of search, thank you for giving us a view of the search feature. appreciate you taking the time to join us. coming up, game fluencers building a following. tiktok has released slate stories, its first ever fully inapt game focusing on two content creators, with a very large followings. we are going to talk to the influencer animal capital and tiktok star griffin johnson about the future of mobile gaming and their investing next. this is bloomberg. ♪

emily: gaming, anytime and anywhere. tiktok is getting into the mobile game market too. the social media platforms is partnering with the developer play code-2 launch tiktok's first inapt gaming experience. the concept is based off the popular tiktok sway house which follows content creators on the site. for more on the future of tiktok games and if we will see more like this, we have animal capital managing partner marshall salmon and griffin johnson who is one of the lead characters of the game and an operating partner. we have a few fans of sway stories on our team here. what can you tell us about how it is going and what engagement has been like? griffin: yeah, it's a pleasure. it has been doing great so far. it is about 20,000 followers in the game itself has 500,000 likes and 10 million users.

they engagement and interaction so far has been great. emily: marshall, you launched animal capital with griffin and some of the other sway house participants as a way to bet on gen z trends in things other investors were missing. do you see this as a bet on extending life into them but evers? where do you see this going? marshall: first of all, thank you for having us. it is nice to talk to you. we are happy to be here. is a layered question. it is a start griffin gave me recently, but i think gen z is spending seven hours a day on their phones. that is a mix of things. a podcast in their ear, flipping instagram, playing games. we are very long gen z in transition of the meta-verse and all that that means. it does not just mean the classic definition of putting ar vr goggles and dissipating in some sort of a sims reincarnation. we think things like this that extend our relationship with our

audience is really compelling. and our ways for us to stay closer in touch with our fans. emily: griffin, you have 10.7 million followers on tiktok. may be a few more after today. a few million more on instagram, twitter and youtube. how do you see extending your brand, your tiktok profile into life in ar, vr, and mixed reality? griffin: yeah, something i've always said to do is keep up with the trends. i know it is funny to say that because it is basically my career essentially. i just hope to keep up and find different ways that are authentic with my audience and cool ways to extend out. when they see me on the screen or youtuber tiktok, they might feel out of touch, even though some feel they do know me. this allows them to connect with me in a different way. feel a little more personal, in

my opinion. emily: a lot of inspiring influencers and existing influencers are wondering how they can do more to profit off of their brand. i'm curious what you can share with us about how you are profiting financially, from this venture. and how it is extending your reach as an influencer, for those who want to know, how can i do this too? griffin: financially, it is always great. a game like this, i'm not really concerned with that. i haven't got paid yet for it. i'm not really looking to do that. it is definitely going to be a different way to bring my income in. more importantly like you said, it allows me to extend my following any great way. there are people engaging, people interacting in the youtube world i've seen that i have never noticed or had been mentioned before. for me, that is how i'm going to see profit more than anything. reaching and expanding to new audiences. emily: so are you not sure you

are going to get paid, or are you thinking you were going to get paid, or that just has not happened yet? marshall: sorry, go ahead. griffin: no, i was meant to say i've not been paid for it yet. obviously there will be a payment in the future. i'm not exactly sure what it is yet. we are working on that, and we will figure out a way to get paid for sure. emily: i think a lot of and floors -- a lot of influencers are grappling with this. i'm curious what you have learned so far since you started the firm, betting on these trends come everything from consumer technology to pay -- to plant-based food, energy drinks. what has been your biggest take away so far? marshall: i have a few. i will just mention, we are investors in play coat, the platform that developed the game. we have a significant financial incentive and we are developing the best way to charge or not charge fans.

griffin's point is the right one. we think signing a new way to engage with our audience is somewhat benefit enough for them. we are seeing bumps in their followings and their engagement across platforms. to answer your question more directly, for us, we really see that the core mission of animal capital, which i think i may have said last time we were on, is to invest in things that are making people's lives better and more fun. we continue to stick to that. whether it is a consumer tech platform like parallel which is the first telehealth platform that is able to diagnose dyslexia, or it is duee, a vegan cookie to that is heading into target and whole foods across the country, we are really looking to improve both of the lives of the audience of some of the companies that were invested in, as well as the founders.

i'm really thankful to josh griffin and noah for being as engaged as they have been thus far. emily: curious for your take on this story that is developing out of aussie media, which is this young aspiring media platform. you use to work at goldman sachs and they had a conference call with the folks at ozzie, and one of them was apparently impersonating a youtube executive, views that did not exist. you have the fbi investigating and youtube investigating. an open society of what is real and on what is not real in this world where everything is going viral. what kind of audiences is stick -- is sustainable. how do you think about that question, measuring your true reach? marshall: sure. we talk about that constantly. and specifically to speak about the aussie media incident, or ozzie media gate as it is going to be called. what a stupid thing to do. as an investor and advertiser, you are off and 99% of the time entitled to those backend metrics.

you can lie about it or have someone say -- someone impersonate a youtube staff are on the call, they are going to do it properly. unfortunately i think ozzie media has a pretty tough ending coming pretty soon. to answer your question, really, engagement is a bunch of things. when you talk to advertisers of consumer products that are paying griffin tens of not hundreds of thousands of dollars to pose for them, they are hoping that people will be purchasing from them. other times it is views. griffin has done this recently, posted a new artist behind one of his tiktok videos, and the artist is seeing significant streams. we have an equity relationship with that artist, because we love the artist and the song, and we think working together between social media platforms, musicians, to breakout and it is part of what we are doing.

each thing we are working in is different and something we have to consider when we talk about engagement. emily: ok. marshall sandman and griffin, thank you so much for sharing that with us. coming up, we will talk about ev makers inking strides. we will hear from the ceo of lucid next. this is bloomberg. ♪

emily: electric carmaker lucid motors is set to deliver its $169,000 sedan next month. shares jumping on the news. my colleague alix steel and guy johnson spoke with the ceo earlier today. >> what really matters right now is getting the quality right, not getting rushed into driving numbers down the line, aching sure that each customer receives a great quality product.

then we are on track to ramp up the 20,000 units next year, a target of 50,000 in 2023. guy: i think in your spac filing, i want to push you a little bit on this. you said 577. is it plus or minus 577? peter: we are pushing like crazy to achieve the 577. we are giving it all we have to get there. and we will be able to give you a clearer indication of how achievable that is when we do our first earnings call, which will be mid-november. alix: the risk the supply chain problems impact you on that? peter: what has impacted this, and i have said this many times, as we have been hit with the impact of covid in our supply chain for parts.

without quality parts, we cannot build a world-class quality car. we are absolutely committed to that. so we have the aftermath of covid to deal with for our supply chain. and it is a supply quality issue. guy: you talked about it last night, which sounded great, you talked about having a green drive event. i think that is going to take place on october 12. what is the dream drive event? what is dream drive going to be? peter: dream drive is the name for our autonomous system, advanced driver system. we have perhaps the most advanced system in the world today, integrated into the car, including 14 cameras, short and long-range radar, and 120 degree

solid state lidar system. we will be rolling that out to the world on october 12, preceding customer delivery. alix: in order to get to where you need to get to in terms of your targets, how many people will you have to hire to do that? peter: we are approaching 3000 people in the company now. and actually, i would rather do more with less people. i always believe it is my job to create a critical mass of intellects, rather than sheer mass of numbers. give me less, more brilliant people to achieve that. that said, undeniably, they are really growing our footprint are here -- our footprint here. bringing jobs into the state. great high-tech manufacturing jobs. emily: ceo peter rawlinson there with my colleagues, guy johnson and alix steel. that does it for this edition of "bloomberg technology." make sure you tune in tomorrow, we will be joined by our guest

from the chamber of progress and lori seeger, and wells fargo's mike mayo. i'm emily chang. this is bloomberg. ♪ >> the following is a paid

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