announcer: from the heart of where innovation, money, and power collide, in silicon valley and beyond, this is "bloomberg technology" with emily chang. ♪ emily: i'm emily chang in san francisco and this is "bloomberg technology." coming up in the next hour, taking responsibility, the house committee invest getting the january 6 attack on the u.s. capitol has subpoenaed big tech social media giants, demanding more information from alphabet, meta, twitter, and reddit.

we will tell you what they want to know. plus, tech executives meeting to combat threats. we will hear from them. and tiktok megastars are making money and a lot of it. how social media people can make as much as the ceo of starbucks. first, ed ludlow here. text talks having a rough afternoon. what happened? ed: rough afternoon indeed because we started off the same. higher rates impacting higher evaluation tech stocks. number of fed speakers talking about the outlook of higher rates. the nasdaq 100 falling to 15% to its lowest level since october. semiconductors started brightly, but gave way later in the session. you also saw selling in adr from the golden dragon index. this risk off mode,

crypto followed suit. some specific movers on thursday. tesla is one to watch at the moment. it has a mixed start to 2022. heavy selling on thursday took it to negative territory, but i want to show you one bright spot if you give me a moment. ford, up on thursday, but hitting a little bit of a milestone. you see a gain of 2.25%. come into my bloomberg terminal. ford hit briefly a market cap of almost $100 billion during the session on thursday. i am in los angeles with idris elba, they unveiled the marquis. in the company has $30 billion market cap -- and the company has a 30 billion dollar market cap and is in the doldrums. how things have changed for the company since then. the ev story around ford picking up pace. back to you in the studio. bitcoin, which has been steady in range the last few days. you see on the far right hand of the screen, also selling, below $44,000, now back to $42,000. emily: all right. thanks much.

pointing the finger at social media, the house committee investigating the january 6 attack on the u.s. capitol has subpoenaed facebook parent meta, twitter, youtube parent alphabet, and reddit, demanding these companies turn over posts, videos, and any other information tied to the planning of the insurrection. bloomberg's naomi nix joining us and with more. how significant is this development? naomi: it is a significant escalation in the scrutiny facing these companies. if you can remember, just a few months ago, we saw for the revelations, particularly about facebook's role in facilitating the organization of these riots through documents that were surfaced by the whistleblower, francis hawkins. now, congress is saying, ok, hand over what you got. we want to see how this played out. emily: i was intrigued they

called out this example, the them out directly and bld them for specific things. for example, the live broadcasting of the insurrection on youtube, calling out the donald subreddit where the house is claiming that is where much of this attack was planned. how much legitimacy do these claims from the committee have? naomi: there is some legitimacy that they played a role. in the case of facebook, we saw facebook would take down a stop the steal group and another one would pop up in his place, and they were some of the fastest growing groups on the website. it could not keep up with all of that content. there has been other evidence on other social media platforms as well. and the question is, when did

these executives know this was a problem, and what did they do about it? of course, there were alternative social media platforms in which the activity was going on in as well. but the mainstream sites played a role. emily: obviously, they have the evidence of what was happening on these public forums. do we have a response yet from facebook, google, youtube, twitter, reddit? naomi: we don't have a response yet, but we would expect them to say something like they plan to work with the committee. the question always in these instances is how quickly they will be able to turn over the documents and whether there will be some questions about what qualifies and what doesn't under the subpoenas. emily: naomi, thank you. meantime, elsewhere in washington, executives from apple, alphabet, meta, and other tech companies met with white house officials to talk about cybersecurity. in particular, an incident from

last month that sent shockwaves through the national security community. bloomberg's jack gillum with us now for more. talk to us about why the white house held this meeting, and what do we know about the outcomes? jack: if you remember a few weeks ago, there was this weird piece of software nobody had heard that in the mainstream that essentially had massive security problems that affected millions of systems around the world. that really drew attention to the nature of the open source software, software code that is available for free for the public to use, modify. you see them on repositories like github where coders can add their changes freely. what the white house and the government is concerned about is the fact that this code may not be as secure as people think. the idea where everyone in the

world can login and collaborate and fix these things, it may not be as secure as you think it is. emily: talk to us more about why open-source software is being seen by the white house as a significant national security threat. jack: i think it is partly because open-source software really powers a lot of devices that make up the modern internet. you look at a google android phone that runs the lenox operating system or version of it, you see all sorts of software that run on tv's, smart devices. also it's of products that use open-source software and might be using some code that can be insecure. this instance really got a lot of people by surprise and took them by surprise. at, in fact, this whole system -- that, in fact, this whole system, if everybody contributes and we will produce the best possible outcome, but it might not have been the case, and it was not in this matter and it caused the developers, a small group of volunteers worked on the software, it got them to scramble.

though it really -- so, it really has the white house from a national security standpoint saying this could be the next sitting duck. how can we use or develop the software and not putting up a out a piece of code that lets hackers take control of networks or computers? emily: president biden has been saying cybersecurity is a top priority for his mistress and administration, going back to to the colonial pipeline. what concrete steps has the administration taken so far? jack: there has been a few, and the biggest one is the elevation of security in this administration. you have the deputy national security advisor with this expansive cybersecurity portfolio, and the cybersecurity director, the infrastructure security agency, homeland security, all who are trying to build up their departments, bring on people, and not to

secure federal networks but also provide guidance to the private sector. we have a midterm election coming up very soon, not to mention a presidential election in 2024. and these people at dhs are responsible will for that as well. it is appointed for government to provide guidance. it has been an increased effort on the government to look at their own systems. as we know, the u.s. government is a massive sprawling entity that has millions of computers of its own. and putting that focus on this topic alone, especially a with bipartisan folks on capitol hill really applauded this in ministration, saying they are glad they are taking this effort seriously. emily: all right. jack, who covers cybersecurity for us. thank you for that update. coming up, we will have much more on the white house cybersecurity meeting with a google executive who was in the room. that is next. this is bloomberg. ♪

>> in terms of the session today, i am not going to speak on behalf of the companies in terms of the commitments they made, but it was an incredible constructive discussion about ways the public sector and private sector can work effectively together to ensure that public sector systems are more robust and resilient and private sector systems are more robust and resilient. emily: national security advisor jake sullivan talking about the meeting he helped convene with some of the top tech companies

over concerns about security with open-source software. while he did not have much to say about the meeting, our next guest does. i am joined by him. he attended the white house meeting. what is your big takeaway? how did it go? phil: i think it went really well. very pleasing to see the government reaching out and seeking to collaborate with all of the large tech companies and the foundations and many other organizations. there has been a lot of work done on this. for example, the industry set up the open-source security foundation last year. we and many other companies committed $100 million to that. any other companies did likewise in pledged -- many other companies did likewise in pledged that funding. a lot going on, but it is pleasing to watch the government reach out to partner with the private sector to drive this important topic forward and making sure we are appropriately defending the infrastructure that relies on open-source

software. emily: now with so many agencies and department involved, you got the national security council, commerce. is it confusing as a private company like google? do you know where to turn if and their are issues? phil: we have very close partnerships. who the -- to the outside, it can often seem confusing, but for those of us that work in the industry, we see each group in the government has its own particular partners and they are increasingly cooperating very well and working with us. we have great partnerships with the national security council, the white house cybersecurity director, dhs, many others. we -- and we recognize each has its purpose and they are quite well coordinated. in the private sector as well. we coordinate with ourselves. we think it works quite well. i would not say everything is perfect, but things are continuing to get better. and that partnership is key. emily: the concern is millions of devices could be addressed

at risk right now. if these kinds of collaborations don't happen, what is the threat? phil: well, all of our digitized society is highly dependent on software. a large part of that is open-source software. the good news is a lot of the software is already quite well-maintained. there is a lot of highly curated projects managed by the large tech companies in partnership with the maintainers. but there is still is a long tail of the issues as we have seen recently, so we need to keep improving through things like that foundation, the commitments we have made, the commitments we are partnering with government on. we will keep working through all the other issues to help make sure we are managing the risks. i don't think any of us are taking any less vigilance on this. it is going to be a big area of focus for the entire tech industry. all the consumers of open-source software, it is key for us to keep partnering with the government and having that strong public-private

partnership to drive the agenda forward to defend all of our critical infrastructure. emily: i got to ask you because the house select committee just subpoenaed alphabet and other companies for more information tied to the general receipt attack and this is a security issue, potentially even a cybersecurity issue. do you think youtube played a role in those attacks? phil: i am sure there are plenty of people at google that will work as they typically are on talking about those issues. but for me today, my entire focus has been on the open-source security issue and partnering with government to defend our critical infrastructure. that has been all of my focus and a big part of my focus going forward. emily: given we are going into another election, what kind of assurance can you give us, can you give google's users that google is taking all the precautions with their accounts and their information given that the attackers, the cyberattackers are always one

step ahead it seems? phil: we have very large numbers of highly capable teams that work across all of the cyber threats that face all of our products and services. and we are very focused on protecting our users, consumers, enterprise customers, and partnering with their security teams and partnering with all of the relevant government agencies. it is a very key focus for us at something we are always vigilant about, especially as threats evolve. and we pay a lot attention to this and empower organizations to make sure we stay focused on protecting our users and customers. emily: all right. google cloud's information security officer, thank you for joining us. coming up, when tiktok stars make more than top ceo's. you are going to -- we are going to talk about the creator economy and how tiktok personalities are building their own empires and whether the phenomenon is going to last. that is next. this is bloomberg. ♪

emily: tiktok is quite a lucrative business with some tiktok stars making more than america's top chief executives. sometimes by quite a margin. let's dive more into this with my next guest, the ceo and founder of the influencer marketing agency obviously. this might be obvious to many people, but so many people still don't understand how much money these tiktokers are making. explain the value here. mae: sure. oh, some -- so, some of your

largest tiktokers, they have hundreds of millions of followers. and so, when they work with a brand, that brand is seen by a few hundred million people, and that is huge. emily: now, you look at the numbers, and tim cook for example making $99 million a year. that is what apple has disclosed. kylie jenner, $590 million a year. yes. tim cook gets one off stock options throughout the year. but walk me through this. is this something you could have even fathomed a few years ago? mae: oh, definitely. there is so much room for growth for the really large tiktokers and social media influencers. if you have millions of followers, they are going to care when you partner with a big brand. they are going to care when you launch your own brand or star in a netflix show like addison ray

just did. though -- so, these people have a really hard-core fan base and are so excited to follow them wherever they go. though -- so now these traders are thinking like business owners in creating multiple business streams and making money. emily: a lot of people say, do these tiktokers actually do any work? how do you respond to that? mae: yeah, they are doing a lot at work. they are entertaining people and they are creating content 24 hours a day. they are really servicing their biggest fans. and they have these huge audiences who care about if they go to dunkin' donuts and what their favorite dunkin' donuts drink is. and that is really important, and that adds a lot about you. i could be as much value as doing a really good job as a ceo. emily: where do you see the future of content creation going ? tiktok is getting a lot of attention now, but the more mainstream platforms, youtube, instagram, facebook also investing happily here.

-- investing heavily here. what is next? mae: tiktok is now the most visited site on the internet. it outdid google in 2021. though -- so, it is very mainstream and doing extremely well. people love short form video content that they could just watch and scroll and share with their friends and be entertained and learn a on -- and learn a ton more. i think there is so much more growth here. every major platform is talking about, how can i do a short from video? how can i do it better? and how can i recruit these creators to be creating and loving my platform? emily: how did these creators expand and branch out into other verticals, whether it is media, beauty, fashion, and make more money other ways? mae: yes. these tiktokers are really building business empires for themselves. they are building a business name. -- business team. they have managers and agents. they get to decide, what do i want to do now? do i want to become a beauty founder? do i want to create my own fashion line? do i want to become an actor? do i want to become a musician?

they can really do any of those things because they have such a large audience that is tuned into what they will do next. emily: where do you see that business headed in the metaverse? i mean, is the future augmented and virtual reality? i assume it is opening new possibilities. mae: you cannot only watch charlie, but you can hang out with her in the metaverse, which could be interesting. i think it is really going to open up what type of content these creators can make. is it authentic reality filters, nft's? there are so many different things here that could happen. these creators are going to be right there ready to create their own stamp on the metaverse. emily: oh -- so, walk me through a day in the life. we have about 60 seconds left. charlie wakes up.

what happens first? what is the day like? how much time do they spend on these short-term videos and other things? mae: if you are a really big tiktokers and you are making millions of dollars, you definitely have a whole business team behind you. have a content -- you have a content schedule. have -- you have a hair and makeup team many to go. you have a number of assistants and people supporting you. so you are really focused on creating amazing content. you have a team that is helping you storyboard or if you are more off-the-cuff, you do one off jokes, you can do that as well. but you really wake up, start filming, figuring out which platform to be posted to, what the cadence is for that day, and then looking at other revenue streams. are they watching a new lipstick, a new concealer? are they doing a major partnership with a large brand? are they flying to fashion week to sit front row at a fashion show? there are countless things they could be doing, but it is really about, hey, what do i care

about? what will my audience be interested in? and they will follow along. emily: as someone who tried to do some decent tiktoks, it does take time and work. mae: it is hard. emily: it is hard. it is. it is not as easy as it looks. mae, appreciate you joining us and sharing the obvious learnings you already know that the rest of us don't, founder and ceo of obviously. thank you. meantime, london led all other european cities in tech financing last year. there was a record $25.5 billion in investment in the british capital. this according to a report from the city's promotional company, london and partners. london ranking fourth for globally for venture capital behind the san francisco bay area, new york, and boston. coming up, the future of the cloud. we will take a look at what trends to watch in 2022 with cockroach labs. no, it is not what you think it is. it is a database startup that wants to take on aws and oracle. this is bloomberg. ♪

emily: welcome back to this is "bloomberg technology." i am emily chang in san francisco. in the clouds, the cloud related while much of corporate america has their heads in the clouds, the cloud related stocks have had a rough start to the year. ed ludlow is here with the latest. ed: case in point of what we're seeing in financial markets. thursday, stocks fell away in the afternoon. the nasdaq 100 down 2.6%, but outside selling, not just in cloud stocks, but software and

as a whole. there also stalwarts like microsoft and google. the next chart shows the performance of the subsector. so far this year against the nasdaq 100. the narrative here is higher rates, discounting future value or future profitability. the white line is unperformed. it has fallen 10% so far this year, double the declines we have seen on the nasdaq 100. it is really nothing to do with concerns about the sector. cloud could see annual growth of 20% for the next five years. you compare that, for example, with i.t. spending which they see growing 4% to 5%. this story is about companies with high multiples, stretched valuation, higher rates, and investors pulling out of that section of the market. it was a heavy area of action on thursday. emily: all right. thank you.

well, what are the cloud trends to watch in 2022? our next guest is spencer kimball, the ceo of cockroach labs, a database startup that wants to take on oracle and aws. thank you for joining us. i have to start off with why is a cloud company calling itself cockroach labs? spencer: that was a question i was expecting. just as a preface, when we named the project cockroachdb, i wasn't intending to explain that on "bloomberg technology." these days, i find myself in front of fortune 500 ceos all the time explaining it. it is supposed to be evocative of the databases capabilities. this is a very resilient database. you want your business to keep running. that's what a cockroach is designed to do. as everyone knows, cockroaches

are resilient. this with a name comes from. emily: so you want to be the cockroach for all of these big businesses. you're trying to take on giants like amazon and oracle with very deep pockets and very entrenched customers. how do you do that? spencer: we have incredible advantages. for one, we are building it from the ground up from scratch. so we are building a database in 2022 that is going to effectively exploit the cloud. whereas these more traditional players that have most of the market today, they have a really big problem with an innovator's dilemma. you have a big revenue base. it's very hard for them to reinvent themselves to make use of what the cloud is providing. it is like trying to set sail if the anchor down.

-- with the anchor down. we have a fresh start and we can build a database that will meet the needs of the next decade and it's important to keep in mind -- that's an incredible opportunity for companies that can bring infrastructure to market. the next decade is going to be really interesting. emily: you just raised a massive amount of funding. $278 million evaluation $5 billion. -- million, valuation $5 billion. where do you see the cloud market going this year and how do you plan to use the money to stay ahead of it? spencer: i think the cloud market is absolutely going to continue when you zoom out. who knows what the next fluctuations will be in the next few months with interest rates. if you zoom out and you look at the three year time horizon, cloud is only going to go up. we raised this money because it was a favorable time to do so. we did not quite needed, but when you -- need it, but when

you look at the next three years, we will absolutely be able to use it. it's about innovation. that's why we have the company we have and the customers we have. we need to continue that, to continue pushing the envelope. always setting our sites further than the current status quo. there's an opportunity to expand into new markets and to support our customers. we always look at our customers problems as our own problem. there is a big investment in order to help companies to rebuild and build new use cases that use the cloud appropriately. emily: what is the cloud going to look like in web 3.0, and is that really a thing? spencer: it's a catchall concept in some ways. what will the market look like? it's really about how quickly you can bring something to market. how many consumers or other businesses depending on what

your company does, how many of those can you reach how quickly. this is really an opportunity for infrastructure that is delivered in the cloud as a service to propel companies more quickly, to accelerate their ability to bring new products and services to their customers. it's companies like cockroach and also like amazon, google, microsoft that are building these hyper-scale clouds. it is the combination of the services and the clouds that are making it so that what used to take months or years can now be done in weeks or even in some cases days. it's an exciting time. emily: we are seeing a lot of engineers ending up in the ceo suite. you are a developer engineer yourself. tell us quickly a little bit more about your journey from developer engineer to founder ceo. spencer: i will give you a little bit of the genesis.

i would try to make it quick. i went to berkeley back in the 1990's. i wasn't interested in databases. it wasn't really a concern. when i graduated immediately databases became a big problem. scale was a big issue. databases were not built for that kind of scale. then i went to google and they had their own problems with databases. and over the 10 years that i was there with my two cofounders, we saw google build their own databases from scratch. we left and started our own private photo sharing company, it was a big problem. we saw that what google had wasn't available in the larger open source ecosystem. and so, that actually really compelled us to say we have this big problem, we know how it should be solved, we know over the world is going because we saw it all happen in google and in 10 years, that is what everybody else is going to be doing. let's build a database and support that. that's a great example of a good way to start a company which is you are a potential customer of the product you are building.

there is no daylight between the problems i was facing as a developer and the problems that cockroach is now solving for developers. i think that is a virtuous start and that is why probably many engineers, former developers are finding their way into the c-suite. emily: cockroaches certainly get your attention and you got ours. thank you for joining us. we will keep our eye on you. coming up, property prices soar on earth as younger investors turn to the metaverse for virtual real estate. we will talk about south korea's metaverse property boom next. this is bloomberg. ♪

emily: twitter's early shift to a work from anywhere model as well as implementation of a requirement to add more people of color help them to post significant gains last year in hiring black and latinx workers. bloomberg's kurt wagner joins us now to explain. how did they do it? >> if you think about it, it makes sense. we had an interview with them yesterday and they said when everything is virtual, it really doesn't mean there is no place in the world that's off limits for recruiting. so the fact that they were able to do more virtual recruiting events, interview people in areas that are predominately black or latinx, people who were hired did not have to move. you didn't have to come to san

francisco or new york to accept a job. so they saw increases in job acceptance among those groups as well. i think the fact that things are moving remotely, it opens up a lot more opportunity for people who don't necessarily want to live in certain cities and companies can go out and recruit where aggressively there. emily: are we going to see similar improvements at other companies? >> you would think so because meta, for example, is working remotely. mark zuckerberg said he foresees as much as 50% of his workforce to be remote in the next five to 10 years. would think that this -- you would think that this trend is going to impact a lot of industries as well as twitter. twitter is smaller, so you are able to see jumps faster because of that. but at the same time, i think other tech companies will benefit in the same way. emily: ok. we will be watching. thanks. frustrated by soaring house prices and a falling faith in the traditional economy, south

korea's youth are turning to the metaverse to invest in virtual real estate. speak to some users in seoul, korea -- we speak to some users in seoul, korea about a new platform that claims to re-create earth digitally. >> i'm buying and selling virtual space. owning land i can't have in real life makes me feel great. ♪ >> we've all heard about the metaverse, a virtual universe that blends aspects of virtual digital technology with virtual reality. >> metaverse. >> now, it has become a hot property market with investors putting in millions of dollars. south korea is one of the biggest players in the metaverse market. and it is being championed by young people who have had enough of the economic inequality.

so they are looking to make money in the ultimate universe instead. eat -- meet two users i spoke to who have been investing in platforms called metaverse to two, which claims to re-create earth digitally. >> which part of the world do you own on the metaverse platform? >> i have land in new york and south korea. >> whereabouts in new york? >> i have a lot of land in new york. i have a street vendor selling hotdogs on wall street here. when the metaverse gets more developed, i plan to open a hot dog store. i also bought an island for some private leisure time. it is a park-like island just on the right side of manhattan. rather than buying for investment, i'm buying things i want to have, buying areas at i

want to -- that i want to have, areas that tell a story. >> there are people buying empty water. >> with future updates, we will be able to mine resources in the sea and mountains. with that resource, you can later construct a building. so many users are buying parcels of ocean, river, and mountain. >> the part where i feel the biggest gap between the metaverse and the real world is the financial area. >> you can just sit tight and earn interest income of $3000 to $5,000 every month but that is the salary i earn by working so hard in my day job. >> in the south korean capital where almost half of the country's population lives, the average price of an apartment has doubled in the past five years, reaching over $950,000 by july 2021. the south korean president's

real estate policies have seen the average price of an apartment rise by 90% since he took office. >> my parents' generation is worried saying why do young people try to make any so easily? isn't this gambling? i think the reason why millennials and gen z are drawn to the metaverse is it's difficult to find a job right now and house prices are high. you can never buy a house with your salary. >> south koreans were the most active users with around $9.1 million spending on a metaverse platform earth two. >> if you look at the infrastructure engine, it's true that many companies in the u.s. are far ahead in the metaverse industry. perhaps from the -- but perhaps from the consumer's point of view, it is true that south korea has a higher number of interested users compared to its population. >> i think that there are more users in south korea because koreans are so accustomed to high-speed internet. they are so used to this kind of media.

initial real estate was $.10 per tile, and all the land in seoul, korea or new york. >> the statue of liberty in new york is going for over $7,000 per tile. it's not just property. south korea's biggest companies have also jumped into the metaverse. samsung unveiled the first metaverse themed etf. and a neighboring platform has over 200 million users globally. sk group is planning on issuing a coin for its metaverse platform it plans. the government is also backing the metaverse as part of its digital new deal. the government pledged to provide up to million this year. >> i predict that it will be developed through this. jobs will be created in games

and they will support businesses and will develop innovatively. >> professor has some concerns. >> the virtual real estate market does not have a real value. it is a market where we buy and sell amongst ourselves. this market has not been able to prove its present value. i consider this part to be risky. being immersed in a smartphone screen, people over 50 are uncomfortable with this. this could be a means of creating another digital divide in the end. >> the reason young people are jumping into the metaverse is because they want to make profit. in the past, there was only the stock market or gold. but now the metaverse is in the spotlight as a new form of investment. i think this is the new reality, not an illusion. >> technologists say the metaverse will be more integrated into our lives and grow into a fully functioning immersive economy. >> in the future, all economic

and daily activities will occur simultaneously in the metaverse and real life. >> the power is collapsing in a place where time and space can be controlled. young people rise up against this crumbling power, and many tables will be turned in all industries. emily: coming up, big shoes to fill for netflix as the streaming service looks to find the next quick games. how branching out could be the companies key to success, next. this is bloomberg. ♪

emily: it took squid game four weeks to become the most watched netflix show ever in any language. when it comes to the streaming giant's global ambitions, what

happened afterwards matters even more. viewers started watching more shows in korean. our guest joins us to talk about his latest bloomberg big take. i was one of those viewers, it unlocks so much more content. hope to us -- talk to us about the power of this phenomenon. >> netflix recognized the potential in korea around the time it first went there in 2016. as was the case in a lot of places outside the u.s., netflix struggled in the first few years, didn't have a lot of customers or programming people wanted to watch. starting in 2019 thanks to deals it did with a lot of companies in korea and development and production of original shows, it has produced a number of popular shows in korea. so much so that if you look at the data netflix releases every week, south korea contributes the second largest number of popular shows for

netflix, behind the u.s. that has been a key not just to adding customers in south korea, but all across asia and everywhere. emily: asia is so vast. so many different countries. so much color. where else will netflix go to find more stories like this? >> its three biggest markets in asia right now are australia, which almost doesn't count because it is english-speaking. they went there early and have had a lot of success from day one. then, japan and south korea which are its two strongest markets right now. those are also the places supplying the most number of popular shows not just in asia, but everywhere. south korea because of a lot of scripted program, and japan because of anime. india is a third market in the region, a place where it has had far less success. it has bedeviled many western media companies. i think you will also see them try to find openings in parts of southeast asia.

netflix executives talk to us about shows in thailand and mandarin speakers across asia. emily: netflix doesn't have a lock on the strategy. we all know it worked. how can the competitors keep up? how much of an advantage does netflix have given all of the data they have from their viewers? >> right now, netflix has a pretty big advantage not just because the data about what people want to watch, but also because it is so much eager and much bigger in a lot of these markets. it has a big head start in asia. that's not true everywhere. amazon is bigger in japan and india and it's about to make a big person to southeast asia. disney plus is big because of its cricket rights. i think by large, netflix is seen as the market leader in most of these countries and it has invested a lot more

resources. they are all trying to catch up, but netflix tends to be of the opinion that as long as it continues to make shows that people want to watch, it will continue growing. emily: what is on your watchlist? what should be on our watchlist? >> most of the things on my watchlist are not netflix shows. i want to go back and rewatch the first two seasons of the formula one show. i watched the third season and everybody told me i jumped in midway. if you want to go with the korean show, i have heard really good things about it's ok to not be ok. and really, there is no shortage of good korean shows on netflix. emily: well, we are always looking for good recommendations. thank you, lucas shaw, for that update. that does it for this edition of "bloomberg technology."

tomorrow, we have cryptocurrency. we will be talking about spacs and one guest talking about trying to turn buildings into teslas. you don't want to miss it. i am emily chang. this is bloomberg. ♪

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