>> from the heart of where

innovation, money, and power collide, in silicon valley and beyond, this is "bloomberg technology." with emily chang. emily: i am emily chang in apple headquarters in cupertino, california. this is "bloomberg technology." we are coming to you live from the worldwide developers conference, the much-anticipated gathering of developers which kicks off today. the tech giant announcing new software, new chips, and even a couple of new macbooks. we will talk to analysts and developers about the key updates throughout the hour. plus, elon musk threatens to end his deal to buy twitter. why he says the social network is "14 his information rights." can twitter actually steal the deal? we will discuss. apple beats twitter to an edit

button. that might be the biggest news of the day. we are going to get to all of that. let's get a look at the markets, and a lot going on in tech. emily griffey a here now with more. walk us through the day. >> let's get right to apple. it is all about that conference that you are attending. i know you will dive into the details, unveiled new ipad features, new lock screen, and they debuted that highly anticipated apple pay later today. it did not move the stock that much. we finished up .5%. but it did weigh on by now, pay later competitor, a firm that we see shares down 5% to finish the day. those shares closing at the lowest level since may 16. other tech news, amazon finishing the day up to percent after the first day of trading following the 20-1 stock split. if you zoom out, look at the chart behind me. we are looking at performance of

amazon and also google's parent alphabet following their stock split. we are seeing that after these companies announced the stock splits, their performance is pretty weak. amazon down 12% since that march stock split announcement. googles parent alphabet down 70% after announcing their stock split. to be fair, the nasdaq 100, not the best leader. down 5% since that time period. we will get to twitter. shares falling today after elon musk said he thinks twitter is not abiding by the merger agreements. . he has been asking the company to provide information about spam accounts and bots on the platform. but we are not seeing that news yet. last month, he said he will not proceed with the $44 billion takeover of twitter, unless the social media giant can prove that bots make up fewer than 5% of its users.

emily: emily griffey oh, thank you. back to apple's worldwide developer conference, where the company announced a slew of software updates as well as that new m2 chip which will power a new macbook air and macbook pro. mark gurman who covers apple for us has been across it all. much of this you already reported, but i think there were a few new things. let's start with this m2 chip. how transformational will this chip actually be? mark: the m2 chip is not a major-league. it is not very transformational. apple is 18% faster than the m1. this is the base model of the m2 chip. you will see over time, you will see an m2 ultra, m2 max, maybe an m2 extreme for a macbook pro. this is just the beginning of the m2. they have to start somewhere. when they introduced the original m1 november 2020, that appeared first in the mac mini,

and the macbook pro, which was updated today with the m2 chip. emily: what is transformational about today? let's start with the software. where do you think the most significant updates there are? mark: in terms of the software, two things stood out. the lock screen on ios 16. people have been asking for years for this customized ability, the ability to personalize your iphone. the iphone very much from the beginning, you get these wallpapers where you can set an image, your font for look like this, your home screen will look like this. they have moved away from that, letting people customize the day to day experience. you saw a little bit of that with widgets. now you see widgets on the lock screen, your ability to change the font, make different filters and such. that is very cool. the second thing on the ipad, you are getting this new thing called stage manager, a multitasking interface for pro users. it looks like what you would get in mold -- when multitasking on

a mac. the/ ability to move windows around, operate 4, 5 different applications at once. i'm looking forward to trying those new enhancements. emily: i'm going to tell you what i thought was the most transformational, this ability to edit text messages even on send -- even unsend text messages. i want to listen to the architect of apple software, what he had to say about this a div element. -- this development. >> have you ever send a message to realize he did not say what you intended? no worries. now, you can edit any message you just sent. embarrassing typos can be a thing of the past. second, have you ever wished you never sent that message at all? good news. now you have undo send. you can immediately recall a recent misfire. emily: that one got a lot of laughs.

but seriously, you made the point that apple got to an edit button before twitter did. mark: with the edit button, i think twitter has been overthinking it for years. it is not a complex thing. maybe on the engineering side, it is complex. twitter issues were more fundamental. apple basically ignored the noise around it and did something simple. you send a message, you call gabe bade or called the wrong person lamb chop, you are able to tweak that and you get a bubble that says it was edited and you move on. no biggie. these features have been long requested. i think there is one feature people have been clamoring for more than an edit button, and that is the ability to mark a message as unread. you know how if you want to deal with a message later, you just tag it as unread. 90 can finally do that in your messages. . i'm. looking forward to that it will help me reply to people more quickly. emily: absolutely. i'm excited about that too. mark gurman, we will head to

bloomberg.com to check out more of mark's reporting. i want to talk more about these announcements. karen lena millan az is joining me on the set here at apple park. let's talk a little bit about the apple pay later feature. because this could be pretty disruptive in the world of fintech and this movement from the physical while it to an apple wallet. what did you make of the significance of this announcement? carolina: it will be easier for people to use? pay -- to use apple pay, use that as a default instead of using a plethora of other options. it is about integration, taking away every little bit of friction you have in the experience. to be honest, something i was expecting apple to do sooner or later. we have seen it with apple card and apple pay, developing more and more and becoming useful for small businesses.

and more to use for consumers. emily: it is something mark gurman reported was coming. today was the big unveiling, isn't it a big deal if anywhere they take apple pay, you can pay for it later? carolina: it is. emily: you don't have to put all the money down right away. carolina: absolutely. even if it is a six week window, not really a long time, it is roughly what you do with a credit card payment. for people that maybe have more problems getting credit checks for credit cards, this could be a better way to do it. emily: one thing we did not see today was any clues about augmented and virtual reality, and of course bloomberg, mark has reported this headset is coming. it was thought we might get some clue as to what apple's vision is going to be. but we did not really see that. what do you make of the fact that they are not ready to show us? carolina: i think there are a

couple of things. one, nobody is really rushing to get experiences on ar from a consumer perspective. the market is not really screaming for one. and the other one is that for apple, there is a lot of opportunity in the market today on the mac and the ipad. i think it is taking advantage of what the low hanging fruit now is versus trying to get out there too early. emily: mark gurman just said he does not think the chip is necessarily going to be that transformational when it comes to the hardware. what do you think? carolina: i think it does show that apple is way more in control of their own destiny than they were before. even the fact that we have seen the macbook pro coming out now, so quickly with vm to f we saw a release a few months ago shows

the pace of innovation on the hardware perspective and software can be more rapid and it was before. emily: isn't it a shot across the bow at intel? carolina: it is putting -- putting more pressure on the market. i think that is good at the end of the day for consumers. emily: 20 think was significant about the software in general? a lot of folks look at this announcement and say, that is iterative, it is not a huge leap forward. really, isn't the goal to give you more reason to upgrade your devices, and bring this family of devices more closer together? carolina: yes, and i think that last point you made was critical. the fact that it is better together. we hear a lot from the android camp, apple really is delivering, even the fact that you can now use your iphone as your camera for your mac, or the fact that the ipod becomes an extra screen for your mac. it really shows the more devices you have, the more you have the

benefit with apple. and the other part is also looking at the monetization that apple has as an opportunity for services, and seeing how these devices coming together offer more opportunities for them to do so. emily: here is the big question, we are going into tough economic times. elon musk said he has a super bad feeling about the economy, laying off 10% of staff. jamie dimon saying we are in for an economic hurricane. are people going to be spending on new devices now, when we are expecting a slew of new apple devices in the fall, when they cannot afford gas and groceries? carolina: from an iphone perspective, you have always seen across all of the recessions that we have had, the mobile piece always staying strong, because it is so critical to what consumers do throughout their day. i think that is more so today than it was maybe in the recession of -- of 2008. the phone part is pretty

consistent. for other devices, and may be is where the reality would be more of a stretch, because we still don't know what we want to do with those kind of devices. but at the end of the day, our life is more digital today than it has ever been. if there is something we have seen during covid is the need for more computing power. emily: creative strata --carolina milanesi, good to see you in person. thank you for joining us. coming up, elon musk threatening the deal could be off with twitter. he says for social networking service is not serving up enough information on spam and fake accounts. we will have the latest. this is bloomberg. ♪

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emily: elon musk has introduced another twist into the twitter takeover saga. he says he believes twitter is breaching its merger agreement by not meeting his demands for information about spam and fake accounts. sarah frier joins us now. twitter responded today saying they are providing that information. what is the real story here? sarah: i think the real story is you take a step back and it looks like elon musk is having the worst case of buyers remorse on this twitter deal. that is definitely something that you can have. these m&a deals are pretty ironclad in have a workout, and elon musk can't simply walk away or renegotiate it now that the deal has been done.

i think he is trying to figure out a path here. i can't speak for him, nobody knows what exactly is going on in elon musk's head, but he seems to be creating a paper trail of some sort about this uncertainty he has over the bought numbers -- bot numbers as a way to maybe bring twitter back to the negotiating table. but twitter is holding firm and saying, we think this deal is the best thing for our shareholders and we are going to see it through. emily: what was the cost -- what would be the cost of walking away from the deal? isn't it a $1 billion breakup deal, and then he can make bad feelings about the deal go away with an emoji field -- emoji filled tweet? sarah: i don't think it is as simple as that.

in order to do the breakup fee, he needs to prove there is something materially wrong here. and i think it is going to be hard to say that this bot issue is it. elon musk has been aware of this issue. he even spoke about it initially as a way he wed add value to twitter, by getting rid of the bots. twitter has been consistent in reporting its percentage of bots per year. it was going to take a lot for him to claim that this is the thing -- certainly, he can claim it, but to prove that this is the thing that is not making this deal everything he thought it was in the beginning. emily: interesting. i'm sure there are more twists and turns to come. thank you. i'm going to stick with this story and bring in dan ives of wedbush securities who covers twitter and also apple, which we will talk about in a moment. on the twitter thing, do you

think this is just a very public case of buyer's remorse for elon musk? dan: we have talked about it, i think he got cold feet. thebot -- the bot issue, this is him trying to walk away from the deal, or renegotiate a lower price. i think he has twitter's board back against the wall. they could fight this in court which would be long and drawn out. at the same time, they will be a standalone company that obviously a bot issue would be a black cloud over the stock. i think that is now the quagmire for the board, and i think for musk, it is the poker move of what the next step is. emily: how big do you think the bot issue is for twitter? we had a former twitter executive on the show who said it is not that big of a problem at all. dan: i think that is the debate. is it 5%, more than 20%,

whatever the number is. the reality is that musk, given the situation, i think he definitely is changing his tune. he is looking for a scapegoat, but obviously it has -- has cascaded, given the market dynamics. and now, legally, this starts to become a spider. how does he get out of it? this is the first step shot across the bow. twitter's board is not going to back down. it is just a renegotiation behind closed doors, or do they somehow come out with some sort of due diligence that would really deem this come in terms of the bot issue, one way or the other. emily: what do you make of apple getting to an edit button before twitter? dan: i think musk is taking notice. realistically, as you pointed out, i think it shows apple is

listening to developers. from a developer perspective, what we saw with ios 16, they are listening to what the consumers want. from a software perspective, that is the hearts and lungs of the apple story, and it is a big part of what we see on iphones as well as the overall ecosystem. that is why apple is where it is. the other thing i would point out, they are introducing products at a point in supply chain navigating massive headwinds. . it shows that distribution and chips. emily: absolutely. we were not quite sure we would see this m2 chip, new macbook air, macbook pro because of the supply chain issues. indeed, we did. i got to check out the new products myself. i want to talk about another development here, and that is with family sharing. as always with these apple updates, it is apple nudging us and trying to move us towards

the technology they believe is going to be the future. take a listen to this onstage stage about this new ability to share, for example, your iphoto library with someone else. >> with family sharing, you can share your favorite purchases and subscriptions with up to five of your family members. including apple music, icloud plus, apple one, and much more. everyone gets personalized access to their favorite content, without having to buy their own subscriptions or share an account. emily: it is interesting, we are not just seeing apple trying to make all of our own devices more connected to each other, but our devices more connected to the devices of other people. for example, in our family. what is the significance of that? dan: i think it speaks to an unparalleled ecosystem. they are trying to get further and further into that from both the services and device perspective. i think what is really happening here is they are doubling down

on privacy, and i think you show that across the board in terms of the presentation. but just more interconnected, more services, more family sharing from pictures, to services, to others. i think that is the goal here. apple has put an iron fence around their installed data. that is what this speaks to. as they continue to introduce new products. the one thing i want to point out, $225 million of 1 -- 225 million of one billion iphones have not upgraded their phones. emily: apple shares did take a leg down last week on the back of the morgan stanley report about a potential flowing of app store sales growth. how concerned are you about that, and just how many consumers are going to upgrade their devices right now in a difficult macroeconomic environment? dan: look, as you saw with that

report, as well as snap news or any other sort of microsoft fx, the knee-jerk reaction to any negative news will be exacerbated in this market. when it comes to apple, if i read one month of the app store, sometimes, that is not as good of a barometer when you look at the broader services. and i think it is a forest for the trees. they can have some softness here and there, but overall, i think that is 1.3 trillion to 3 trillion. in terms of a broader macro of what we are seeing here, around the edges, they will see it softening. what is steeped into the stock? most investors believe numbers are coming down for next year. i think what starts to happen is more and more bad news, but i believe it is an underestimated upgrade cycle. emily: dan ives, wedbush securities, always good to have you. thank you. much more coming up from apple park here in cupertino.

we will be right back. this is bloomberg. ♪ emily: here we are hands-on with the new macbook air, powered by that new m2 chip. more powerful, faster, and this is a chip that will power the next generation of apple devices. ♪

emily: another story we continue to watch, chinese regulators are preparing to wrap up their investigation of dd and restore its main apps to global stores are the report saying the ride-hailing giant will face relatively large fines. coming up, we will have much more from apple park and wwdc. i will be joined by a developer herself, next. this is bloomberg. ♪

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emily: welcome back to "bloomberg technology." i'm emily chang in cupertino, california live from apple's worldwide developers conference. hundreds of developers here this week to learn more about apple's key updates and of course millions taking part in this event around the world. we saw a redesigned macbook air, macbook pro, with the m2 chip, along with upgrades to the ipad and apple watch as well as safari, and a shift away from passwords. i am joined now by jes wolfe, ceo and chairwoman of rebel girls, a brand with a mission of inspiring the next generation of girls. and you guys are finalists for the apple design award. what exactly does that mean? jes: we are and we are thrilled. emily: congratulations. what do you think apple sees in the design? jes: the rebel girls app is a finalist for the design and social impact.

there are six categories of awards and we are one of the finalists for them. it is around the design, the intentionality behind the app and what we are doing. we're an empowerment brand for girls, we're a storytelling company. we tell the stories of 650 women so far, all about inspiring the next generation of girls. so apple is talking about apps and what apps makes impact, the impact we are having on girl's lives and our commitment to diversity and authentic storytelling is front and center. emily: how can technology help used -- help you tell the story? gosh, we have been trying to inspire girls for generations, and we still face a lot of challenges. what is it about technology that can help? jes: storytelling is what matters. so, girls starting at the age of six start losing confidence and they start feeling they are less smart and less capable than boys. so how do we tell girls more stories that increase their

confidence? we started in books, we sold 8 million books, then we went to audio and digital. so technology can increase access to stories and all kinds of stories, and we can inspire more girls that way. emily: when it comes to your company and the developers at your company, what is it about wwdc that is so significant? are you looking here to see what apple's of the future is and how you can capitalize on that? jes: apple has an amazingly huge ecosystem of audience and developers and we had a wonderful relationship both on the podcast side of things and the app side of things with apple. so we are here today for the awards ceremony and to see what the future is and how we can be at the front of the future for storytelling for girls. emily: we were hoping to hear some ar, vr updates that we did not get. we thought there might be some clues. we believe there is a headset coming and that could be the next big thing. is that something you were hoping for? i imagine the ability to tell

some of these stories in augmented and virtual reality could potentially be very powerful. jes: absolutely. right now we are building an immersive online, off-line ecosystem for girls who are integrating our books app. -- books with our app. emily: what is your take on the controversy around the app store, the commissions it takes? do you believe it is fair? jes: well, as a small business, less is more for us. [laughter] emily: but really, there is a huge controversy around that. i wonder if that at all exceed want to develop further platforms, or no, the apple platform is so valuable and it is worth the rent, essentially. jes: the apple platform brings in audiences and they support their developers, and that is worth paying a premium for.

emily: bigger picture back to your medium, there is concern about women and girls backsliding in the pandemic. what is your view on that? have we lost progress over the last couple of years? jes: absolutely. emily: house out? jes: -- how so? jes: we see it across the board. you see women dropping out of the workforce. last year only 2% of venture funding went to women, which was even lower than the year before. i think it is absolutely time for us to step up and do more for girls, for women, to advance society. emily: what is the secret? when my daughter turns six, which should i do differently? jes: well, you should read her rebel girls stories for one. emily: i have a few. i have the books. jes: i love to hear that. help her develop her confidence. find the thing that makes her really tick and lean into that. the thing that makes her smile, whether it is sports, music, math, bugs, whatever, bring that

out in her, encourage that, encourage her to build her confidence in that and from tehre, she can go on and become an amazing human. emily: all right. jes wolfe, ceo of rebel girls, thank you so much for blazing that trail and helping tell those stories. jes: thanks, emily. emily: big updates to the apple while at and the ability to buy anything anywhere they accept apple pay, in four apparently very easy installments. how much that could shakeup the fintech world, next. this is bloomberg. ♪

emily: it is time now for our crypto report. we are seeing a rebound in bitcoin. what is driving that? sonali: it is more of 5% rebound you saw over the 24 hour period. bitcoin has been rising since a drop off late last week. back now over the 3100 level.

about $31,600 nearly. something interesting about this too is it is also driving up prices on bitcoin-related stocks. bitcoin trades 24/7, however the stock market being open help stocks regain losses they saw last week. think the likes of coinbase, which had risen more today. riot blockchain, microstrategy. something i want to point out though is even though some of these stocks saw a bit of a boost today we got 5% rise in bitcoin, those stocks had and even sever -- even steeper drop off friday while bitcoin dropped about 2% friday and even steeper drop in those stocks. so, question here about how exposed a lot of companies are, as some change volumes show much lighter volume's this year than they did the year prior. emily: sonali, is there still pessimism after this most recent rally? sonali: something interesting about that. he would not be surprised that

the kit -- the crypto conference cursed continues with consensus and the market gets slaughtered next week for another leg down. earlier today i was with another fund manager that said they are calculating how long crypto can last. can it last not just another couple months, but could it last a couple of years? that will be discussion moving forward and what happens should we see such a sustained downturn. emily: all right. so stop -- sonali, thank you so much. i want to welcome bloomberg intelligence's julie to talk about developments now when it comes to fintech and apple. first of all, julie, should we be waiting for apple's crypto play? julie: against he says -- i guess the sense of urgency is off for now with prices being down. crypto payments down the road will definitely be interesting and i would expect apple to be a player there.

still a really small market. about $16 billion last year made in crypto payments from merchants to consumers. still not a huge market, but an opportunity down the road. emily: let's talk about what apple is doing, which is apple pay later, announcing this ability to pay later for anything you buy via apple pay in four installments. take a listen to what they had to say about it. >> apple pay later lets you split the cost of an apple pay purchase into four people payments, spread over six weeks, with zero interest and no fees of any kind. and apple pay leader is available everywhere apple pay is accepted, in apps and online. emily: so julie, this to taking on companies like a firm and klarna, which bought afterpay. how big a market do you think this could be for apple? julie: the by now, pay later market is very large, so it is a

great opportunity. lots of consumer demand for this new way to pay. the question is, how many more players are going to get involved? we think the answer is a lot. we think buy now, pay leader will essentially be table stakes when it comes to making payments. everyone and anyone is going to offer it online, and now increasingly in-store. so, important move for apple. they should be there, it is what consumers want. merchants like it because it helps to improve card conversion. they should be there. but pretty soon we're going to see buy now, pay later options on all the credit cards and debit cards from our banks and so on that we are used to carrying. so it is going to be a matter of which one do you want to choose. sonali: how much does it matter, the partnerships apple is able to make? i think about a firm, amazon.

you look at amazon and you wonder, can two big tech companies get it together to play nice and if you like this? -- in a field like this? do they need to strike massive partnerships to succeed? julie: partnerships are especially important for those are play emerging buy now, pay later companies like a firm, afterpay, klarna, because they had to put themselves on the map. they have to earn the trust of consumers. by being on a merchant's website, it helps you earn that trust. apple i think already has that. they already have millions of merchants on their platform for accepting apple pay, so it is not too high of a hurdle for those merchants to now continue to offer afterpay -- apple pay, and if you have not, then now you will because you want that access to buy now, pay later. what we see from merchants is they are willing to put almost any payment option on their websites, and increasingly at the point-of-sale, to get a consumer to make that payment. apple is in good shape.

emily: that has been some skepticism about these buy now, pay later services. you've got regulators taking a look. are there any negative consequences as an individual to just saying, hey, i'm going to pay in four installments. but is there a downside for me? julie: for the consumer, it is just a much easier way to pay, because you can spread things out a little bit. without spreading them out too much that you potentially lose track or fall into trouble getting overextended. where the risk comes in is if you take on too many of these small loans, and you see that the next two or four weeks, all of a sudden you have a number of installments coming due, and that gets hard to manage. for the providers of buy now, pay later, they have the risk, i may know how much installment credit you have with me, but i may not know how much you have with two or three other

providers of installment credit. and that is where the visibility can come into play and cause some problems. i think it is an area where apple is pretty well situated though, because they have experience with the apple card, already making credit decisions. and most importantly they have this huge base of a billion users. they see their transactions, they see what they are doing on a regular basis through apple pay. they can get comfortable with their financial give-and-take over the course of the month that way, and can make better decisions in granting installment credit to those users. emily: all right. julie chariell, bloomberg intelligence, along with our own sonali basak, thank you both. with changes to apple walt including apple pay later, i am going to be adjourned by a firm's cofounder and ceo max levchin? what does this mean for a firm? we will get his thoughts

tuesday. and a closer look at the hardware and new macbook air and macbook pro, up next right here on the shelf. this is bloomberg. ♪

emily: welcome back to a special edition of "bloomberg technology " at apple park for wwdc in cupertino, california. i am joined now by bob o'donnell from technalysis research. obviously a lot to talk about today. what struck you as the most significant of everything we saw apple unveil? bob: i think the most interesting thing was something that will really get talked about and that is the fact that apple is working with industry organizations for things like the matter smart home standard

as well as password lease. i know those things will impact us later but they signal an apple that is willing to play with other people, and that is not something we have seen a lot from apple. emily: let's talk about password lists. i don't know how many times i have had to change my icloud password because i forget and i do not go back to it that often. what is apple doing it here and why is it so significant? bob: they working with an organization that happens to have microsoft and google and all the big players in there, and they are all working towards the ability to use biometrics to get into a system, but more importantly, to be able to save that and use it across multiple devices, multiple operating systems, multiple websites. solar becomes like a digital identity that you can use as a mechanism for getting it, and that is a huge step forward. emily: we have not really gone to the smart home yet. the criticism is that is taking

so long to get the smart home technologies to go mainstream. how many people are actually taking advantage of it? bob: that is the problem. you could argue, is this a reflection of home kit not doing what people thought it would? it is a little bit, but the bigger issue is when it comes to smart home, apple recognized they needed to play with the other guys. they needed to play with google, with amazon, and allow all these devices to interact. because they are doing that, that makes things a significantly easier for people to pull this all together. again, it is going to take a little while before we get all the benefits, but the fact apple is going to do that is reflective of something very different from them. emily: you also have apple trying to take on more real estate in the dashboard on your car. will they succeed? bob: car play, again, if we are going to talk long-term strategic impact, that car play announcement is huge. the question will be, how much are the carmakers going to be willing to do that? and simple things like, hey, when i turn the car on, whose logo do i see do i interact

with? this has been a concern carmakers have had with using google or apple. we don't want to lose our entity. so there is a big question of how far that goes. but watch that one, that will be interesting. emily: you and i both got to see the new macbook, and i believe there was even an appearance from tim cook, who showed up to give a little wave to the crowd. what do you think of the new devices? bob: they are beautiful machines. the m2 is arguably an incremental change, but it is a step forward. but that macbook air is a beautiful design. it is sexy and cool and the kind of thing people are looking for from apple, and they want to see hardware improvements. that is the kind of thing someone can walk away from the show going, i know what i'm going to get next. during the pandemic, computers became so much more important to so many people, so having a new computer, a new design, faster

performance, that is exactly what apple needed to do. emily: we have seen apple taking greater control of privacy. privacy first. we also saw some updates to the lock screen, all surrounding this idea of focus and letting you be able to use your phone at a glance, but not get lost in it. what's your take on these developments? bob: i think they are important. unfortunately people are becoming obsessed with their phones and so connected with their phones that they cannot get away from it. so, little steps like that to hide some notifications, only show them when you need them, bring in additional widgets to customize the lock screen, all of those things have an influence on how people use their device. and the nice thing is, and this is why people like apple, is i get those benefits even if i don't buy a brand-new iphone. even if i've a three or four-year-old one. emily: is there a little bit of hypocrisy here? apple is making it easier to use the phone, but harder to use

everything else. [laughter] bob: it is a fair point. emily: obviously i want it to be genuine. bob: look, what i think they are ultimately trying to do is, how can they get people to get addicted but not too addicted, in a weird way. and they want to get the ability to use their devices across other elements. for example, the ability to use your iphone as a webcam with a mac was a really cool way of tying their devices together. they have been trying to do that for years. figure out ways, what little technology can we do to bring this ian so people want to use more of our own devices. so you are exactly right, they are trying to get people to do it, but they also recognize in some ways we have created a problem, what can we do to step that back in terms of keeping things under control and make it more big lansing-like device. emily: what does this signal to you about what is coming in the fall? bob: we are going to see a new iphone and new devices there.

my guess is now that the m2 is out of the bag we will see additional iterations of m2- based devices. we will see a new imac, maybe we will finally see the mac pro people have been waiting for. that is the last piece of the mac puzzle but doesn't have an m-series chip. i do not think we are going to see anything on ar for a while. emily: what is a while? bob: next year. my guess is you and i will be on the stage next year and be talking about ar. emily: why not yet? if facebook is doing it now, med is doing it. bob: med it is doing vr, fully encompassed, cuts off the world. ar, i can look around me, i get a little bit more information, is much harder to do. emily: should we be thinking facetime in vr, apple tv plus, fitness plus in vr? bob: no. i am thinking i am looking around and i see that person and

their name shows up on my screen. oh yeah, that is that person's name that i recognize at a tradeshow. you see all these people out of context and you cannot recognize who they are, but they are in your contacts. or you are traveling somewhere and you say what is that, and you look at it and it tells you. it is not necessarily gives you all that stuff in 3d, but it overlays, enhances your visual experience. emily: bob o'donnell, we're going to talk in a year and see if your predictions are true. thank you so much for joining us. and thank you all for watching this special edition of "bloomberg technology" live from wwdc. we have got a great show coming up tomorrow as well. max levchin will be joining us to talk about this apple pay later situation and more. this is bloomberg. ♪