>> here's a rook at what we have been looking at around the water cooler. oprah's ratings are slipping a bit, leaving some to question whether or not she losing ratings mojo. >> i worked in local news and the last time she lost her fa ratings mojo because she can had gotten away from the sleaze. she fixed it and she is a smart woman and she will be just fine, thank you very much. >> i will have an opinion on this, but i will think of it sometime in the next hour. >> you are so connected with the treasury and they just posted an official posting. they need a contractor who will conduct two, three-hour humor in the workplace programs that discuss the power of humor in the workplace. the close relationship between humor and stress and why it's one of the most important ways you communicate in business. i'm not kidding. the treasury wants a bid for a contract for someone who can do

humor in the workplace. >> and stand up. the way they make money, that's how they do it. there was a lot of humor there. >> wait. >> dwleend at all. i have to say. it would be hard. >> and a chat with treasuries. >> that's the first i heard of it. >> this is not guidener. -- geithner. >> i don't city with paulson either. >> we will play with it and "street signs" with erin burnett begins. >> stocks erased earlier and the nasdaq and dow will have risen every day this week. they doubled following a reuters report that they are in talks with goldman sacks and jpmorgan

and possible short-term financing. bernard madoff pleaded not guilt to fraud charges, but there signs david freling may reach a deal with prosecutors. i'm julia boorsten. >> i'm erin burnett and welcome to friday. face off. we will not let 600 billion or trillion or more get spent without a fight. health care marries big time to america's bottom line and the two sides ready to take on the biggest two questions in a moment and congress voted to keep the auto dealerships open. even if they can't sell cars, they can't fail. politics will make the decision on what auto dealers stay in business. can a place be made for this decision that doesn't highlight a sort and self interested under belly of the system. today's focus, expanding. that's our show that begins now.

we begin with the averages and you heard julia referring to the turn around. now for the moment we had it. the dow is about 23 points and nasdaq and s&p are trading lower. what is mike talking about? a lot of earnings. crude is important up nearly $2 or almost 3% at 6376. matt nesto is on the floor and kevin is in chicago. mike huckman at the nasdaq. let's start with you matt nesto. bank of america and citigroup, we have been talking about that, but one of the best performers is home builders. >> we have that economic data out here and the housing starts are the biggest jump we have seen. the seven-month high and the biggest move in four years.s. that has the boys on the rise.

10-13 on the up and up almost 2% on the session. look below. 14.5% on the week.. that's the best week in three months. what's interesting is that five days ago, these guys were the pariahs. they were at a four-month low. i have been fiddling around with the intext and a big deal with a start and the reality is housing starts with the third lowest print ever excluding what we have seen in the last eight to 12 months. we are at about a quarter printing at an annualized pace close to $2 million. that's certainly up from the worst of t. hardly worth going and waking up maybele. you got it. thank you. >> hi, erin.

it's a rough week for the bond market. the 10-year down almost 10 points. the main thing is the decline is extremely orderly. more of reallocation than any panic like we have seen in may. here's something to watch as we go into the close. two points down on the week and virtually the same we were around memorial day. that's true for the s&p too. right now very calm. watch the last hour of trading. we will start to move on the market in this light volume environment. >> your index is on positive territory as well, but at this instant, you are fractionally down. >> ever so briefly and i keep watching that t.a.r.p. and seeing what it's doing. robert if the nasdaq eeks out a win and the strongest eight-day

gain working against that is dragging down the whole internet-related sector with this one major exception. we are talking about yahoo up 4%. oppenheimer raising the target from 13 and 1/4 to $19. with google saying the big advertisers are starting to come back. oppenheimer said that bodes well for yahoo and possibly beating on the top line and the cash flow when it captareports next . >> the crucial issue in washington is health care and how to fix it. we talked about price tags and more. no one really can determine what it would be, but there two questions that must be tackled. how do we expand health care coverage for all americans? two, how do we pay for it? seems like simple questions, but obviously not so much. here to discuss our panel, keith

hennessey is the counsel director under george w. bush and a member of the inquiry commission and spent over 10 years working on reform legislation in the white house. howard dean is the democratic governor of vermont and author of the prescription of real health care reforment albert einstein school of medicine. we appreciate it. let's get to it. howard dean, i won't mince words. i will put my screen up right now this. whole issue seemed to boil down to let's cover the 44 million people. we know that number is up more complex than that. 46.5 million uninsured and we will reveal when you take out people who -- people el vibl for medicaid on medicate right now. another 12 million and 20 million at two times the poverty

level. we are not going to touch that with a 50-foot pole, but the real uninsured are around nine million. i know the number is debatable, but what isn't debatable is that the 44 million number that gets thrown around, it really can't be the heart of the issue, can it? >> it's not. they believe the number is $60 million. let's leave the debate and the numbers alone. this is not a debate about the uninsure and giving americans more choices because they fail to control cost. this is the economy in america. canada has a system that is not paid for by business. what we need is give americans a choice between the skpbl the private system and that's the trust of the reform bill before congress. >> it's not a matter of giving everyone coverage and improving the quality. >> we need to get everybody covered, but the core issue is we failed to control cost with private health care. now we need to give americans a

choice because we controlled cost much better in the system than the private sector. >> wait a minute. hold on. arising at 8% a year. >> they are rising a lot less. >> 8% is the number we have. >> medicare costs have prison about 2%. >> i am talking about the past year or two. >> we are focusing on a 30-year average where we can make sense of a policy decision. health insurance costs are up 20%. that doesn't look over the long-term, private health insurance has gone up two to three times the rate of inflation. it's better and more effective than the private sector. >> understand the point you are making. let me get you in here. simply the question i'm trying to pose to howard is medicare costs are also rising.

it's hard to look at that as a model. >> the underlying problem is excess growth in private sector and health care spending and medicare and medicaid have fwroen and will continue to grow faster than the economy that is unsustainable. what we need to do is slow the growth of health care costs, not just so that the uninsured can afford it, but people who are insured can get higher wages rather than having the compensation going to health insurance and governments can afford it. does shifting away from individuals and into governments, is that a better way to control cost and the evidence is that it doesn't. we have an unsustainable public health care system and what's amazing and what the director said yesterday is that the new health entitlement is going to make the problem worse, not better. >> actually i don't think he actually did say that, but i

would argue that what the president is proposing and what the house education and labor and pennings committee and the senate and the house and the ama is supporting is giving americans more, not less choice. let them choose if they're under 65 because it works very well for those over 65. that's the crux of the bill. give more choice, not less choice. >> i want to get you on the record. do you believe that medicare is say good example and the way we should run health care? >> a better example than the private sector. not perfect. >> a lot of people in various experts in health care have pointed me to that as something to look at. the 1 that senators are covered by and only rising two to three% percent. >> add a public option.

insurance companies have treated their customers like dirt. the reason that most favor single payers is not because medicare has gotten better, but the mafrs towards patients and providers is worse. let's give people a public option to have one choice on the block.k. that will require insurance companies to be more consumer friendly. >> we can have a great conversation on all of these issues about what to fix, but what seems frustrating and just the way the headlines came out, but everything was about how much money would be raised and you 1er what it would be raised to do. both of you seem to agree one crucial thing is cutting cost and throwing more money at a problem and we spent more per capita and have a lower life expectancy to cut cost. he gives a couple of examples of where we can cut now.

>> what we can do is give the power and responsibility to individuals to make those decisions. what these bill dos is they are not reducing cost or giving anyone incentive to reduce cost. they are shifting and saying they will create a new promise for a new class of people. we will raise taxes to fund that. it's a shift, not a reduction. what we need to do is they will have to weigh the cost and benefit of health insurance and medical treatment. you can either have that be the government on our behalf and the government making decisions saying i think this treatment is worth it. i think this treatment is not. or you can have the decisions made by individual presidency families based on the advice of their doctor. the difference i think is that he would have the trade offs being made by people in washington and i would have them being made by you and you have more control over the health care and the medical care and the finances. it also means you have more responsibility.

>> can you be specific? >> what i would do is repeal the current law exclusion from employer-provided health insurance and as a tax deduction to individuals and individuals would be shopping for health insurance to figure out what's the most high value use of their compensation dollars. >> power. >> i would say as keith is presenting the opposite from the way it is. we have a bureaucrat between the doctor and the patient. if it's a private health insurance bureaucrat and in the private system there isn't one. i never told me i couldn't do this or that, but as a routine to have a private health insurance company deny claims and deny claims. if you want more choices, you have to have a public option. where we agree is we have to have comparative effectiveness and research. we know what costs and doesn't

cost and what works and doesn't. i don't think and no one has suggested except for the right wing throwing up boogie men that the government ought to control cost. i think it ought to be available to doctors. >> but erin, you have to make a choice which is if you give that control to the government, either the government will make decisions to ration care or the government will not and you will get the unsustainable cost. >> if you were to eliminate, you change incentives. >> what was your question? >> i wanted to make a point. that's that right now we obviously pay by procedure and test and the doctor can only be paid in the office as opposed to a technician monitoring your heart or blood pressure or communicating by phone or e-mail. should we change that?

>> i would agree and i don't believe that the government is actually going to make that process more efficient. i think that individuals will headache that more efficient if they are controlling the resources. >> that are is the farce of the argument on the conservative side. it's that consumers can make informed decisions about medical care. you can make some decisions, but i practiced for 10 years and never had someone with chest pain say the guy down the street does it $2,000 cheaper and will see you later. you don't have to go to the doctor when you have a cold, but we are going broke with $4,000 bypass surgeries and $200,000 chemotherapies and the average patient can't possibly make totally informed decisions about that. >> we can agree with that as patients before we go. one big issue appears to be and i heard qualified people say up to 70% of people who go and sit

on your table especially with chronic diseases or blood pressure they are supposed to monitor do not do it and that increases cost. how can we incentivize patients to prolong their lives and save the system money? >> i want to say one thing about governor dean's choice. does everybody not make a decision as they try to evaluate medicare? in general who will make a better decision? you with the advice of your doctor or a bureaucrat 1,000 miles away. >> they can set parameters and you have that right. final word to you? >> i agree with keith on this one. we don't want bureaucrats making decisions. we need doctors and patients to make the decisions whether they are public or private.e. we can close on an agreement. >> we will close. thank you very much for having a smart conversation and we look

forward to you coming back.. it's an issue that you are passionate about here on the show. will any of the plans out there fix the trillion dollar problem and perhaps a big question from me to you. does anyone understand the plan or is it just too confusioning and not transparent enough. let us know at street signs and we have breaking news right now that is golf-related, but a lot of people are going to care. >> tiger woods finishing out the second round and it looks like currently he is projected to miss the cut. he is finishing out right now. woods only missed one cut in his entire career in the 2006 u.s. open after the death of his father, earl. abc will be the most affected. they have the broadcast as well as nike. tom watson, the five-time

champion is currently tied for the lead. watson was supposed to be part of the abc broadcast team this weekend. if he is in the lead at the tournament, he can't do that. >> thank you very much, darren. next on the show, a retail company openinga i new store every 6 1/2 hours. we have the ceo. 7 a car czar where skng trying to make the car companies reopen some of those closed dealerships. we will have that story when "street signs" comes back. not long ago, this man had limited mobility.

last month, this woman wasn't even able to get around inside of her own home. they chose mobility. and they chose the scooter store! if you or a loved one live with limited mobility call the scooter store! no other company will work harder to make you mobile or do more to guarantee your complete satisfaction. if we pre-qualify you for a new power chair or scooter and your claim isn't approved, the scooter store will give you your power chair or scooter free. that's our guarantee. they were so helpful and nice. they filed all the paperwork, and medicare and my insurance covered the cost. we can work directly with medicare or with your insurance company. we can even help with financing. if there's a way, we'll find it! so don't wait any longer, call the scooter store today.

20% fell short and 9% were in line with what wall street was looking for. that gives us a factor of 11.2%. let's talk about how to trade them. brian is from the options action traders. great to have both of you with us. let's start with you, charles. we will talk about bank of america and maybe even ge.

your financial trade is say name that is not in the news today. >> that's right, erin. the franchise in europe and 3.5 billion with market caps and they are a beneficiary when the reordering is taking place across corporate america. because they had to reposition themselves and move the intangible assets. they have the firm that have increased the market shares and they are participating and n i good many advisor roles. we will go to one of the brix. >> this is the recent sell off in the market. they held up pretty well and

outperform and looks to be pushing higher and heading towards $60 a share right now. that way you get the commodity exposure now that they pulled back in price. i think the stock moves higher and buying call options is a good opportunity because volatility is cheap compared not so much. >> we have the consumer price index come out and it was higher overall and what they call at the core. the most increase in yield is june 4th and one way to play this if you think yields could move higher, they will issue

three trillion growths and three trillion net and the prospect of inflation with the money supply expansion and the stabilization fees with the overall economy. >> the final word to you as an earnings trade and get ahead of next week. >> they have earnings reporting on july 24th and a lot of people talk about the tech names, ibm and google and those look great. that spills over and they have a decent earnings. the stock is up 200% from the receipt lows. i'm not a huge bull, but if you want to buy a call, the stock still moves higher. . tough with three vowels at the

beginning. just ahead, congress versus the car companies. just when the companies -- maybe they were getting back on their feet. they were trying to get on their feet. congress wants to undo what they did. is it a good idea or not? and a special beach line beach wear from body glove. that looks like torture. we will test it out with jane. we will be back. undefeated professional boxer floyd "money" mayweather has the fastest hands boxing has ever seen. so i've come to this ring to see who's faster... on the internet. i'll be using the 3g at&t laptopconnect card. he won't. so i can browse the web faster, email business plans faster. all on the go. i'm bill kurtis and i'm faster than floyd mayweather.

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ford future is focused and all about the new fuel-efficient engine. will they give it an edge over hybrid? phil joins us from boulder with more. hi, phil. >> this is where we had a chance to drive the new ecoboost engine that will be in certain models of the ford flex as well as other models.

why is it an important story not only for ford, but others in the auto industry? it comes down to this. the engines ford is building is 20% more fuel-efficient than comparable engines. add in the fact that they are 15% less than an ecoboost engine and you see the power of what ford is selling. the key is that it's a turbo charged engine and the technology is coming from board warner which is a leader when it comes to that. they believe by 2014, there will be one million turbo charged cars on the road. they believe other automakers will catch on as well. >> as these guys come out, whether it's gm, ford, or chrysler or europeans or the asians, i think they will be very happy with it the.

better fuel economy at the same time. >> the man leading as diversify and probably better than any other heart plier in the industry and a leader in turbo charged engine. compared to others in the city, that's a good performance. check out the plug and that's cnbc.com for more on the cost of the ecoboost. it's about $3,000 if you want that compared to a standard engine and ford believes people will pay that because you get the greater fuel efficiency. erin? >> phil, thank you. a beautiful place where they should do the car ads. wow. gm and chrysler had to make a lot of tough decisions in bankruptcy we brans and cutting loose of more than 3,000 dealers. car dealers have a lot of friends in washington. friends who think their local dealers are too important to fail: the majority voted to

restore the franchises. frankly of the taxpayers. we have put more people into general motors than citigroup or bank of america. here now is tammy dar vis with dar cars with 32 dealers under management. they are going school near that and familiar with that on the license plate. the senator for trade policy studies. god have both of you with us. can you make the case for why congress makes this decision to go back on the companies made and which dealers they would keep and which they let go and why congress is saying all those decisions need to be undone is the right call. >> i don't think it's about car dealers saving friends or politics taking over. the decision rests in our basic

rights as dictated by the constitution of the united states of america. we are independent business men and women that pay for our businesses and there was absolutely no reason for a 363 with a clause to eliminate exec tori contracts to allow them they are being affected by this. if they want to determine, they are welcome to. >> i don't understand why congress can tell them now that every dealer they let go which they said they did, each would have the right to fight it. congress is saying every decision is going to be redone by congress. how can that make sense? >> i don't think they are saying that every decision will be done by congress. it is made by the state franchise laws.

all they're asking in the process is that the manufacturers go through the state franchise laws. it's very simple. >> does she make the case for you? >> i'm afraid not. i think tammy runs into problems when she cites theconstitution. the original sin here is that president bush back in december circumvented the wishes of congress to bail out the soughto industry and use t.a.r.p. money which was not supposed to be used for this purpose. the bankruptcy promise ran over the course. there constitutional issues here to begin with. once the government takes a stake in a company as it has with gm, i can understand congress feeling that. they don't want that and want to take it away from obama. they need to cut cost. >> do you support the phone

calls that have been made and i'm not picking on anybody individually, but barney frank had a distribution center in his district guaranteed the same business for 12 to 14 months. something like that. they were saving their local dealership. is that something that as a citizen and a taxpayer if you weren't in the industry you think would be fair? >> we should be more concerned about tax dollars and being spent irresponsibly by a so-called task force and tens of millions in bonuses to executives of failed car companies and rather than treating the symptoms, we should be focused on the problem.m. the dealers are the solutions. >> we have the same dealers now than when general motors are in the market.. our car companies had four times as many dealers as the japanese. >> that's not an accurate number. by the time it's done, you will have more import dealerships

than you will domestic dealer should bes. >> shutting some of these down. >> shutting all the dealerships down. the market takes care of itself. there has been a decline in the number of dealerships in the country. the market should take care of it. that's like saying there were too many fast food restaurants or too many news stations and we will have to cut a couple out. it's irresponsible. >> although they are in bankruptcy. we are tight on time. >> we are not in bankruptcy, but the manufacturer is in bankruptcy. >> if they can't give you cars t doesn't matter who chloes whom. a spirited conversation and we will have you back. thanks again. >> next on the show, the market likes to follow the leaders. who will the next leaders be? we have the names. the company that sells the most chilled bear and the most uas today newspapers. t what is the good news?

we will tell you. right now, 1.5 million people are on a conference call. 750,000 wish they weren't. - ( phones chirping ) - construction workers are making 244,000 nextel direct connect calls. 1 million people are responding to an email. - 151 accidentally hit "reply all." - ( foghorn blows ) that's happening now. america's most dependable 3g network bringing you the first wireless 4g network. - sprint. the now network. - ( whoosh sound ) deaf, hard of hearing and people with speech disabilities access www.sprintrelay.com.

welcome back.

i wanted to update everybody on a number of different reports even though they were not of our own making hoping to send the stock up a great deal today and had been up as much as 30 to 40% much of the day. the key here will or won't they be forced into chapter 11. it doesn't appear likely today that we will see a chapter 11 filing. to the point of the financing that is out there that people keep talking about or i have been reporting o. a few things to go over. a number of banks are trying to put together financing of a secured nature. could be between 2 billion and 3 billion and might be a bit more than three billion. in doing that they speak to a lot of investor who is may have interest.

what i continue to hear is yesterday they centered around a secured financing obtained in short-term with a quickly for cit enable together to avoid a filing. many of the talks because i've spoken to the investors are more of the likely to be for a debtor in possession of financing. spoken to a couple of investor who is indicated to me to provide financing in court, in other words, under a bankruptcy scenario who are out there trying to raise money. it is a fluid situation and all of this is subject to change and doesn't appear that cit will be filing chapter 11 any time today. it has the weekend and money is running out, but exactly how quickly is uncertain. none the less, we don't want them to misunderstand and

clearly they appear bankruptcy filing at this juncture. the secured financing that will be for an out of court reorganization so to speak and 1 that involves financing for and along with the filing for cit. back to you. >> thanks very much and david will keep following that overall. cit barely a blip. that's the most significant and the dow is close to even and the s&p and by far in the lead and led by tech up 20%. that's a difference between the tech-heavy index and the regular. where should you put your money? we have two of them. we have the ceo with the other. let's start with you. footlocker is the bet on discretionary income? >> i think what it's a bet on is what we like the capital. a beautiful balance sheet.

footlocker and sports about a 10 multiple of free cash flow that pays over a 6% dividend. they slowed the growth and the comps are off a little bit, but they may be off more here in the next little while. a valuation is higher than the $10 share price. >> what are about ibm and tech is up the most. still a go? >> erin, still go with ibm, it has been riding with the tech waves and it was once seen or known

known. as far as the pet business, pet smart is a store not unlike mcdonald's a few years ago. they slowed their growth and typically open at half speed. you have 2.5 billion market cap and free cash flow. i think you get materially higher price than where it is today at roughly 22.5. the comps are positive year over year. one of the few that had same store sale growth in the low single digits in this environment. >> a final word to you on pal mollive? >> a staple and a defensive stock, a good way to play this economy. the trajectory is up, but how long it takes to get out of recession into recovery is unknown. a good way to play it is

colgate. you have a solid consumer staple and product company that will weather any recession, but playing the other side, most of the sales come from the asian and latin american markets where all the growth is. assuming a recovery that comes quicker than most people think, you are playing both sides of this economic turn around. we like colgate.e. it has 2.5% dividend yield and it's safe and sound and rate to take off if the economy takes off. >> people brush their teeth we hope even now. that is one of mark's other picks. thanks to both of you. appreciate you taking the time. the dog bathing suits are coming up and the world's largest store is getting bigger. that's our crokus and it's next. 0 "i'm rethinking everything...

tdd#: 1-800-345-2550 including who i trust to look after my money." tdd#: 1-800-345-2550 tdd#: 1-800-345-2550 "the dust might be settling... tdd#: 1-800-345-2550 that's great, but i'm not." tdd#: 1-800-345-2550 tdd#: 1-800-345-2550 "i guess i'm just done with doing nothing, you know?" tdd#: 1-800-345-2550 tdd#: 1-800-345-2550 "oh, i'm not thinking about moving my money. tdd#: 1-800-345-2550 i am moving it."

in a long line of amazing performance machines. this is the new e-coupe. this is mercedes-benz.

>> pretty incredible how global it is and based back in japan. joseph pinto is the ceo and

great to have you with us and appreciate you taking the time. so many people think of 7-11 as your local store and don't realize how international it is. you are going ahead with an expansion plan. >> nobly we have 36 thousand then stores. we are in growth mode and we plan to open 200 to 225 stores. this year we open 1900 stores globally. in the down environment, we are seeing opportunity with the slow down commercial real estate market.. >> when you say the slow down, what do you mean? you can buy cheaply? >> absolutely. the commercial real estate market, we are seeing 10, 20, sometimes 30% or more decreases in overall rent.

we are able to work with our real estate partners and get into sights that in the past were cost prohibitive to us and now we have opportunity to get in. we are taking advantage. it's the silver lining to a tough economy. >> sorry this because people are driving and people would not buy all the things you would sell. sounds like my logic would be wrong. >> where we are going is three different ways. organically we are looking for walk up or strip centers to build stores there. the second is through acquisition and a business conversion program which is interesting and doing well where we partner with independent operators and mom and pop stores and convert them to the 7-11 brand and provide our scale and

performiurchase ing power. >> how about where we are seeing in southern california. the top three gross markets for you are -- >> southern california, the new york metropolitan area in new jersey. >> and new jersey. thank you so much. we appreciate it and thanks for taking the time. >> thank you, erin. >> we wanted to mention this because it's interesting how executives cycle through. daniel mud who was the ceo according to fannie mae is going-over to fortress which is one of the most highly timeouted of all time and fell flat on its face. "wall street journal" is reporting that the fannie mae ceo left in the shake-up of fanny going-over to run fortress. >> a hollywood executive without having to move to los angeles. we have that story and a first on cnbc interview.

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last month, this woman wasn't even able to get around inside of her own home. they chose mobility. and they chose the scooter store! if you or a loved one live with limited mobility call the scooter store! no other company will work harder to make you mobile or do more to guarantee your complete satisfaction. if we pre-qualify you for a new power chair or scooter and your claim isn't approved,

the scooter store will give you your power chair or scooter free. that's our guarantee. they were so helpful and nice. they filed all the paperwork, and medicare and my insurance covered the cost. we can work directly with medicare or with your insurance company. we can even help with financing. if there's a way, we'll find it! so don't wait any longer, call the scooter store today. investing in movies was the rage on wall street just a few years ago. then the market soured,

investors got nervous about investing in, well, movies, which sometimes can be incredibly difficult to pay back.. but one hedge fund lets you be a hollywood producer for $50,000. joining us today is wade bradley, ceo of indy bank. good to have you with us, wade. we appreciate it. >> thank you for having me, erin. >> explain the premise. a few years ago everybody was talking about this and how every movie opening had all these hedge fund guys there because they were all investing in movies. and then that went away along with the bull market. you're doing it now. you were able to raise money. what are you doing differently? >> well, what we've put together is a complete managed risk platform for independent film investors. so a studio and guaranteed domestic theatrical distribution around a captive financier. >> so i can basically -- it's almost like joining some sort of a timeshare, right? as i believe how i had seen you describe it. i give you -- >> essentially, it's a community. yeah.

it's a community, and individuals or wealth managers or institutions come to us, and they select a particular project that really resonates for them. and then they choose what amount of investment they want to make in that project. they become an indievest executive producer. and they go on the set. they participate in all the activities. and then, for instance, our first movie that we shot last year, "st. john of las vegas," that releases nationwide on november 6th of this year. >> so how much -- what is the return that you're looking for? what is the smallest amount of money i could put in if i called you today and said want to invest in a movie? >> well, a minimum unit is $50,000. but for returns we look at -- we're in the alternative asset class of investments. >> yep. >> and we really strive to drive a moderate case scenario return that's along those lines. so you're looking at 17% to 21 1/2%. >> 17% to 21 1/2%. minimum 50,000.

well, those are the numbers.s. those of you, give wade a call if you want to talk about investing in movies. wade, thanks for coming on and telling us about it. >> excellent. thank you very much. >> friday, end of summer. that means jane wells is at the pool. >> yes, i am, erin. and you know, nothing is as big as a pet business, even in this down economy. everyone wants a piece. up next, a cnbc exclusive. a company you won't expect.t. think water. come on, chase. in you go. undefeated professional boxer floyd "money" mayweather

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