some of you may have been there. woodstock took stage and actually 1 one of our owner o own senior producers, bob was there. >> that's the best part. >> that was good. >> he didn't love it a little while ago. >> where was the dow jones back then. it took little to get a big percentage change. >> it wasn't like 800. >> the dow moved a half percent to 813 points. it was only four points. >> 35 cents. the price of gas. that's where it should be today. a gallon of milk 63 cents and a postage stamp was 6 cents. i don't know what it is today. >> they're don't put the number on anymore. >> a 30-year organizationage at 7.9%. some things have improved. >> did you have a tie died

kindle and what was your ses to music? you have to go to one of these things to hear the music now. >> watch an episode of mad men to know how much better it's gotten for women. >> happy 40th anniversary. you can flash back in your perspective ways. i was there. no, i wasn't. i can't remember. how old am i? >> back on monday. tune in. >> that's it for "power lunch". have a great weekend. "street signs" begins in about 30 seconds. enjoy the rest of the afternoon. >> the fda approved schering-plough's drug that could generate a billion dollars or more in annual sales. time geithner will attend a meeting to take place september 4th and 5th in london. s&p said global defaults are at 197 so far this year, nearly

times as many as the total for the same president last year. that's the news now. i'm julia boorsten. >> you are looking live at the new york stock exchange. a triple-digit decline and s&p back below 1,000. nasdaq below 2,000. this is street signs on this friday. it's all about the markets and two hours left in the trading week. stocks are selling off as american consumers say they are not feeling better not spending more and not getting jobs. is a rally over or just pausing before another spurt higher. inflation right now would a little bit be an angel or a demon. about 175 people in metro new york and detroit are nervous. their pay packages went to washington and will shareholders, american taxpayers approve that money? we have all that over 60 minutes

and begin with the sell off and the dow is triple-digits decline about 136 or so. volatility, what we wanted to highlight is higher. about 3.5%. it's only fair to note that volume is light, but still a rise no n volatility mean as rise in fear and the scariest month for investors is two weeks away. let's get to the trading floor and rick santelli in chicago and scott at the nasdaq. we begin with you, bob. >> you just said it. stocks are down, but not an avalanche of selling going on. don't kid yourself. it's seasonably light and some are lightening up and doing it for a good reason. when you see the consumer numbers and the run up we had, it's cyclical stocks in the last month. it makes sense to lighten up. where the volume is, take a look at the chinese stocks. china was down 3%. that was another big commodity

decline. this was an etf of chinese stocks and it's down notably as it topped out several days ago as china did as a group. we are getting volume in the materials index and this makes sense. traders made a lot of monocommodity stocks and some are up 10 to 15% the last month. if you see sentiment weakening a little bit, lighten up given the profits the best you made. we are down 1.2% for the week in tech stocks. >> absolutely. people have certainly made a lot of money in tech of late. nasdaq is down 1 and 3/4% as of today. cisco down 2% and apple down helping to weigh on the index here. consumer sentiment is showing up in names like expedia and ebay and the internet and travel names like that. amazon.com is off 2%. priceline down 1.5%.

i have been talking about how chip stocks have been weakened. they have weakened while the nasdaq in general has weakened. look at the semi conductors down 2.5%. am jen is off by 1% or so. a panel ruling against one of the key drug disciplines a downgrade there. a number of names under pressure today. about 4-1 or so and declining to advancing ones here at the nasdaq to give you an idea of the weakness we are seeing internally. >> thank you very much, scott and bob. we have 34 bull marks since the year 1900. we learned about what to do when the debate starts as to whether the bull run is behind us or not. tim is the chief investment strategist and it's good to see you. i know you have crunched the numbers every which way. where do we stand right now. is the story up 10% for the year

and we could have more to go and up 50% from the low and the rally is getting long in the tube. >> certainly 50% off of the low, that's the biggest rise we have seen since 1938. this has been a fast move. at a time when it started with the highest volatility since 1930. it's one of the reasons why we wanted to get positioned early on with the news and a fast move higher. yet we know we are at the end of the recession by our estimation. this is not the time to get out. from the end of the recession going forward, the market is up the next and 12 months later. i consider this current phase a pause. >> what you are say suggest no matter how much you went upcoming into the end of a recession from the date that recession ended out six months or 12 months, we are likely to be higher? >> likely higher, but i think we need to keep a few things in

mind. the pace tends to moderate and the best time to get in is the low point within a recession. that tends to occur about four months before the recession ends. the market has followed the script that you normally see in a recession. before the recession. about months out, that's the real window for strong gains. we will be moving out of that window into september and october. it's going to be a more difficult time and could start to be more at risk for double-digit correction we haven't had that yet. that's a bigger risk into september or october. it doesn't mean it's going to be the end of the bull market. most likely the bull market based on historical comparisons should be able to go well in the next year before we are at a risk of a bear market. >> important caveat, we could have a correction down 10% or more. you still think from the end of the recession over the next six

months, we could be up 9% and over the next 12 months, 14% for the s&p. which would lead that? >> usually coming out of the recession, you want to stay with the areas that have done well. materials and energy that have been a lager 10s to do well. consumer discretionary and technology is the best coming off of a bottom. it 10s to moderate when the recession ends. we start to see consistency there. as we get later on, i think we should watch for -- remember interest rates are at the lowest levels we have seen historically. we should watch for rising interest rates and inflation and expecting as to pick up into next year. this will be an issue for the financials and the increasing types might start to appear in the areas that are more interest rate sensitive. that will be the sign that this market has started to run into trouble when you get the

divergences that happen in front of a top. we would be looking at the time for extreme optimism and evaluations in the 20 to 22 area in the median stock. at's often appearing to be a sign that the markets are overvalued. right now all the major metrics we look at are favorable. we are not ready to call an end to it. >> we appreciate it and making the case and making people feel better. you may get a pull back, but you may be optimistic over the next 6 to 12 months. >> thank you, erin. >> if tim is right, this is the end of the recession and even if we get a correction, we will be higher in six and 12 months. how should you play it? out of trading at execution llc and options actions trader. good to have both of you with us. you heard tim lay out the case for why we will be higher. don't be afraid if we have a

sell off. if we are at the end of the recession. >> i think what you heard from him has been echoed in the option markets where you see the level of volatility come down over the last few months. they are trading in the 25 area and a level where investors can feel comfortable owning stocks. this is an indication that we may see sideways movement in the market compared to what we saw before. when the market goes sideways and treasury rates tick up and rates go higher, you want to be in dividend-paying stocks and right out the sideways action. >> tim, what about you? >> erin, one of the things to focus on is the energy sector. we have seen since early july go from $58 a barrel to above $70 a barrel on the crude. that play has been involved on the recovery theme. one of the ways to look at this is the alternative energy sector and where it goes from there with energy prices higher.

covandta which we have been positive on is a waste to energy company that has good contacts in place in the united kingdom and joint ventures in place in china. as the recovery and business cycle improves, the theme towards alternative energy will pick up. this is a great way to play that team. >> brian, one thing you were focusing in on is home builders. talk about volatile, do you think that we really have a lot of upside there and over what time frame given that housing can be the last thing to fully recover. >> approximate are we are starting to see signs that housing is bombing. you have that amount of inventory in the market and that needs time to be worked off. there is risk, but i have to say the government steps towards paying first time home buyers and tax credits will work the inventories out. we are at low levels in housing

compared to where they came from. you talk about a lot of volatility, but it may be time to dip in. i was taking a look at advising people and they're on the low end of things. you can get in and get advantage i'm always advising people how to make more or make what you expect to make in investing in a stock market. that's the best way to do it. >> final word to you. it's not just energy and the waste alternative, but you like commodities overall. you have to name them before we go. >> absolutely. we have been focusing in the commodities for a while. it's hard for people to look at the short-term seeing them go from 6 to 13. they have to realize where the stocks have come from. i think what you will see over the next few months is a continued push. we have seen the push in china

and expansion in australia and this commodities theme we have been focusing on for quite sometime has a long way to run. >> thanks very much, tim and the rest of the gang tonight. you don't want to miss it with melissa at 8:30 eastern time. >> is it time to fwhk as an old friend we are glad to see? today is the dawn of a new era on wall street and the pay czar gets his list of the top paid employees that bailed out banks and car companies and checking it twice. will he pull the plug on those pay packages? we'll be right back. taking its rightful place

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>> bank of america is up 5/10 of 1%. some people thought we may never see that level again. coca-cola, 2/10 of 1%. we asked which came first, chicken or egg. the same is true for inflation. income and buying power or prices and pricing power? the answer could have major implications for recovery or relapse. steve leesman is the economic reporter and the hudson institute. president and economic advisors

are here to tackle that question. steve leesman, something you said this morning got me interested in the topic when you said sure, consumer prices are out and they are zero, but before you celebrate, think about what that means. >> some are under extreme pricing pressure and some have pricing pressure. you don't get there by having everything at zero. you have severe declines and deflation or disinflation presents a challenge for investors and i wrote down a lunch of things. the first is obvious. you have no pricing pressure. one reason you might like to have that pricing is if prices are going up, you can rate them like being in a crowd. your debt becomes a huge burden with cost cutting.

bonds can look more attractive and you have a friendly bet. the only thing that is helping you out. they really put it. all of that said, you have certainty. the cost with all that stuff. you have to pick one and you have a mild inflationary environment. >> this of course gets to the chicken and egg questions. if we don't see a lot of pricing for companies that are raising prices, which is better for the prices to go up or wages to go up a little bit? >> we basically do not want inflation. inflation causes tremendous problems in the past and the problem will be whether they manage to pull back the punch bowl. we top the get fundamentals in place so that prices and wages go up because of productivity and advances in quality and focus on the deficit and getting the deficit down.

we need to focus on not having the major job killing bills like the energy cap and trade bill and the health care $1 trillion bill and the free choice act like arbitration for unions and firms. we need price stability, but looking for inflation is really dangerous. >> right. we are not talking about a percent or so. >> we are not talking about zero inflation. price stability is in the concern of economists. that's at that level where businesses and households don't use inflation as an element in their decision making. 2% inflation is not going to be anything that will get any business person to get worried. 0% is a problem. negative is a problem. that's not an issue.

>> a lot of people were worried about inflation coming back because the fed pumped huge amounts of money into the system right now. >> that's not been a good call. if you look at that concern, people i understand it are not paying attention to the facts in this case that a lot of the money the fed pumped into the system remained on account at the fed in the excess reserve account of the banks. it's not into the economy because the mechanism is possibled at this point. people go around talking about inflation and concerns, but the faxes are that inflation is zero on a headline basis and 1.5% on a core basis and not showing up in pricing out there in the economy right now. >> we are going to start an economic recovery. that's going to be there before it shows up in the data. the question is, is the fed going to be able to afford that. there many respected economists who are worried about massive

inflation and this is something we need to keep a lid on. price stability is a small amount of inflation. >> hold on. i know you are worried about what will happen not too far out. i don't know if you are in the camp. >> they always worry. >> i don't know where you stand on this. i'm not putting words in your mouth, but some say rates are going to 7.5% and inflation will be a real problem. >> again, it depends on what you are talking about as inflation. do i think 2.5 or 3% inflation is rampant? >> 3.5. >> it's not an issue. stevo point. lending like crazy and the fed will have time to do it. you have to keep in mind, neutral fund rates are above 4%.

>> i want to say something. or the fear of infon. it's serious that if you don't stop the train before the tracks end. the fact is there is a conductor and a functioning break. they added new breaks in the form of interest on reserve to remain to be seen how the brakes work. i will warn people don't watch the funds rate, but watch the balance sheet and the interest. the new things that will tell you whether or not diana is right. whether or not the fed is actually putting the brakes on it. >> what about the chicken and eggs question. you never got the income growth. not as if you had an inflation problem. how much longer can we continue where income as a fed are sluggishly growing or falling. >> the general rule is that the turn around is not tomorrowed by the 10% of unemployed and the 90% who are employed. if it were the case that rising unemployment neant it would mean

we would always be in recession, those will determine the turn around. >> what you were saying before, if you look at 203 or 204, 205, we had this massive bubble that went into housing prices. when the fed cut back, that caused it where we had it today. >> do you want to go there? >> i do. >> you start going down that road that monetary policy is taken into account, you are talking about a fed that such more intrusive than you want to talk about. >> it's not just assets. it's looking at the base in 203, 204. people are worried where is this going. sure enough, it's not that you were looking at prices, but they were a result of this as we know today. that's why we are in the situation we have right now. >> that was only part of it. you have to keep in mind, we are

at an extraordinarily low level of interest rates right now. for 3% in six months, that looks like a jump, but 3% historically was a low level. in the 90s, everybody said the fed is being extremely aggressive. the fed can raise rates very, very quickly and take care of things and is likely to do that, but doesn't have to shut the economy down by raising rates. >> the question is, will it do that? >> i don't understand why the income growth s. pries are going up that quickly and rates do, no way income is going to be going up that quickly. >> they would not raise rates in the vacuum of incomes pauling like they are now. incomes would be rising and the fed would be raising rates along with rising incomes. >> fine, but you think incomes will go up that dramatically in the next three to six months?

>> a few things are happening are the things steve said. 90% that are employed, we stop losing the jobs and remember, wages have been moving slowly, but they move up more quickly. you put it together and get income growth from everybody. you get the change in consumption as the the people who are afraid of spending. that drives the demand. you can get the economy continuing to grow and the fed will react to that. that doesn't shut the expansion down. >> we have seen the productive hit about 6.3%, 6.5%. what happens when the economy gets going, people go back to work. they make everything more efficient. >> erin, we need to acknowledge folks that erin is correct.

the historical split between labor and capital that we have $1 extra and 70 cents will go to labor. that ratio was a little bit out of whack and labor did not get their fair share. it's an interesting case and might have been globalization. they are not sure. you are right to worry about lagging incomes and high unemployment. one of the hopes is that equipment spending and the supply side of the economy will help turn around. you go back to the law where supply creates its own demand. >> the implication of that and we will have likely sluggish income growth, we will have sluggish economic growth. the fedville time to raise rates, but we are in for a period of modest to moderate growth. i am not woredded about inplagz at all. >> the thing is all these job killer bills that will stop

productivity and make employers move offshore or cut back unemployment like the cap and trade and the trillion dollar health care bill and the employee free choice act. >> a last word and she took it. >> i'm loving the hard core econ talk. where else do you do it? >> thanks to all of you. have a great weekend. the list you don't want to be on. the biggest earners is turned over to president obama's pay czar. who is on the list and will they get that money? remember the days when you only used your cell phone to make calls some the technology is about to get better. "street signs" are back in a moment. nnnnnnnnnnnnn i'm racing cross country in this small sidecar,

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>> judgment day for wall street. the pay czar received the packages of the top earners of the bailout's repeat offenders. these are people who have gotten mull pell bailouts to say yeah or nay. the people might be a little bit

nervous. eric has been covering this in detail or longer than that. you may have seen the stories throughout the week. eric, i read a lot of your stories and you can break down how it goes. these are the seven companies including the car subsidiaries and financing subsyd years that got double dipping from the government. this is the top 25 earners? >> it's the list that nobody on wall street wants to be on. it's the top 25 highest earners from 2008 and those guys are the ones that the 0 will be improving. for the next 75 executives at those firms, he is going to be looking at how pay is set and have 60 days to weigh in. >> the top 25 from last year, he literally is going to look at prot posed pay and go through it dollar by dollar. the next is find of the formula? >> exactly. >> what if the top guys are not

going to be the same as last year. >> it gets interesting because if you look at the list, it's almost as interesting as who is not on the list as who is on it. because of the few technicalities for example, the contracts that were signed before early february. those guys won't and people who were offered new guarantees for millions and millions of dollars, those people won't be eligible until next year. it's almost as interesting who he is not looking at is the people who he is. >> david knows a lot of people on the list. what are they saying about it? >> i know people as you might imagine, city. i covered m&a for a long time and they earn quite a bit of money and they are waiting to see what ultimately happens and a key consideration is how much am i going to be paid? if it isn't what i feel is enough, is there a market for my services elsewhere.

that gets to the difficult place in which he fines himself trying to come up with a compensation system that makes sense in a lot of ways. bankers don't take on risk for the firm the same way a trader takes on risk for the firm. it's interesting to find out how people should be compensated. >> do you expect and this is how political the administration will make the process because they could make it political by leaking names and numbers. >> i don't know if they are going to leak names and numbers, but how the debate has shifted. a year ago, we want pay for performance. it moved to the politics of zero.

the pay for stellar results. >> he's the commodities trader from citigroup. >> it's really are these pay packages so eye popingly large that enough is enough? >> that's always the question. i have been covering wall street for 23 years and from the earliest days, you can't sit here and argue about wall street and whether or not people deserve to get what they are paid. it's a hard toing this do and to imagine. that's back years ago and seemed to be the stars and a democracy in pay in multimillions of dollars. what the government seems to be doing though is figure out how much risk is being taken and what makes sense. i wonder whether one day a board or shareholders will step up. should we pay 50% in

compensation and is retaining that important? at that level? >> everybody is not doing it. >> that's really the dilemma people face. we are see together with the resurgence of pay guarantees coming back. if people don't guarantee the pay, the fear is the top trader or salesman will free to a different firm. that's true at the t.a.r.p. banks facing intense pressure from the european firms and boutiques approaching the top performers. >> what about the numbers here that both of you may have a sense of this. what i have seen reported is that the average of the top 25, whoever the top 25 were last year and how much they make this year, gmac is about $3 million. bank of america on average is $7 million apiece. do those numbers sound right to you? >> i don't have the numbers, but look thing at the pay packages,

those sound within the realm of possibility as they sound large to the rest of us. >> we are talking about seven institutions that include a couple of car companies here at the end of the day. it would appear a year ago if you asked me last october did it look like we might have a change from the form of compensation or last february i would have said there was a chance. that has change and a lot less likely at this point in many ways. it appears regardless of what mr. fine berg comes up with. goldman and morgan so anxious to repay the t.a.r.p. money so they can pay people what they feel is worthwhile. until they decide it's not, it probably will be. >> thank you very much. this is an issue we will be following. >> i'm sure we will. >> with great detail. we all know that. two top fund managers in recovery will not stop the next

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>> welcome back to street signs. let's give you your street cap. dow is struggling. down triple-digits. bank ever america on the list of turning in the pay numbers. actually the biggest gainer on the dow. still higher. tin et health care is up about 8%. on the nasdaq, about 1% and gaining stocks on the climb, act vision and electronic arts. pimco cio and cio fed the market rally a sugar high. >> the market has gotten way ahead of the reality on the ground. the market and the economics are not reconciled right now. >> here to weigh in on if the market is full of pixie sticks,

hello, gordon. sugar high or not? >> that's pretty much what i told mark this morning. he disputed it and obviously the experts agree with me. yes. i think we are a little bit ahead of ourselves. a lot of the guys who got here early did well. at this point i think late money is coming in and this whole move stopped in and i think you will see some of that money go for the exits. we are pretty pricey here and we will probably revert a little bit. >> where do you fall? we were talking about the search in the show. are you falling for a correction and we resume a little bit or something we we sell off and don't come back? >> we will languish here at these levels and in the fall, you will see the sell offs. we will sell into the end of the year and sort of find a level to begin to pick it up in 2010. we end up lower from here going to the end of the year. >> thank you. have a good weekend.

>> thanks. you do the same. >> more tomatoes monday. why the recovery may not stop the surge in low quality company stocks and how to get in even if you are not feeling good about your own situation. portfolio manager of the fund, good to have both of you with us. let me start with you because your comment that sort of inspired me in use that there. you said the recovery could be long and torturous and to get back to the levels of growth we had before, we could have a rally because of the unheard of levels of liquidity injections. >> i mean you talk about bubbles, erin and i think the bubbles that could be blown may have been bubbles of fear. fear of losing your shirt and fear of missing out. i think ultimately what we think because of the underlying conditions being uncertain, it's going to be a sideways market. you will have fear and greed pervasive and you need to buy

fear and sell greed. >> buy fear would be what? these low quality stocks? >> i'm not so convinced that you need to be buying low quality here. you need to do your homework and buy good quality companies cheaply. >> you said the rally will be led by low quality? >> no, i said it has been. that's what it has been since the march bottom. it has been led by higher levered low quality companies and we think that ultimately that was a nice knee jerk balance off of pervasive fear and fear of losing your shirt. we think overtime quality will win and stocks will win with good companies at good price. >> first to you. are you a believer in the market moving higher or do you think mohammed and the sugar high argument may be right? >> i don't think it's a sugar

high. again, i think we were at such drastic lows back in early march that we had a great bounce back off of that to near to more realistic type valuations. given the earnings environment and the valuations relative to that and low interest rate environment and still recovery to come, we think stocks are reasonably valued. >> reasonably valued. there must be opportunity somewhere. if you wanted to buy something that would go up from where it is today, what are you buying? >> i would classify whatever i'm going to talk to you about as growth value. company are in good businesses and high quality and trading at good prices. one example is symantec, a leading software company in security and storage. we think it's stumbled because of some squishy earnings reports, but it has a very good

balance sheet and strong cash flow and high returns on capital and high market share in the business. we think that's the type of company we look to buy and definitely these levels we think are quite interest. >> we like federal gas names, especially construction companies given that natural gas is a commodity that is low and looks extremely cheap. we think opportunities there especially from green house gas legislation and return of industrial production and names like southwestern energy there is a name in one of the best gas feels in the country. in a very low cost producer. >> thanks very much to both of you for your view and names. have a good weekend. in the real ratings war, all

television coupmpanies are on t same sides. what's next for mobile devices and what will make it? there is a trade. we will be back. taking its rightful place in a long line of amazing performance machines. this is the new e-coupe. this is mercedes-benz.

you know the fancy touch screens and you probably have one. it may be obsolete when you thought you had the latest and greatest. the next generation will be brighter and more readable and use less power. what are the new things? we are joined by kevin from mobile research and senior productions editor at wird magazine who can tell us what is coming next into our hands. kevin, let's start with you. it comes down to the display. every time i got a blackberry bold recently and i was amazed. it seemed so much crisper and clearer than the one i had before. are we going to seep seeing the evolution? >> it's the way technology

evolves. you get sharper and crisper. it is the one piece that consumes more battery than any other component of that device. evolution in a number of different ways. sharpness, contrast, but also power consumption is what we are looking for. >> most things are still lcd, but that's not what we are going. >> it is a dominant technology that evolved over 40 years. it is -- >> liquid crystal display. >> absolutely right. >> it is the technology you see in 100% of all mobile phones and hand held device. it's a mature technology and it's a low cost technology. essentially that's the reason why it ends up getting used. there new technologies coming out and technologies like things

like from qualcomm and mile an hour sol technology and erect row wed for example vista. they deliver a certain level of ability that goes beyond what lcd can deliver. they are all more expensive. what we are waiting for is an evolution of their own cost structure before we city in greater volume. >> when am i going to see one of these amazing things that is so clear i can't imagine it now and suzes so little power that i do not harm to the environment. >> some of those things you can see now. the kindle two, the book reader uses the technology that is one of the displays. very low battery usage. the problem with it is two fold. right now it's just black and white and doesn't handle moving images. you can flash up a static image. there phones samsung has a phone

that uses e ink. if you are particularing it's a phone it's a standard nine-key keypad. for some of the other technologies one we haven't mentioned yet is oled, organic l.e.d. technology, which you're starting to see in some consumer tech now. there's going to be a big release in september. microsoft is releasing their new zune hd player which is going to have an oled screen on it. and it's spectacular. >> so microsoft is first in coming out with something that's going to be markedly different for the consumer market? and if it is microsoft, where is apple? >> microsoft is not first. there have been other oleds out there. microsoft is the first taking it a little larger and pushing it into the media player realm. apple, i'm certain, is looking at these displays. you know, they have a lot of advantages, but as we were saying earlier, the big disadvantage of all these technologies out of the gate is cost. they're simply more expensive.

>> well, we will all be looking eagerly for that next great thing. one of those things you don't realize what you're missing until you actually have one in your hand. kevin, mark, thanks to both. >> thank you. >> and next, taking aim at a monopoly. media arch-rivals are teaming up to find a new way to measure who is watching and where because, well, big money is at stake. we'll be back. we need to send an expert. a walking, talking... know-it-all... expert. a guru. how about wu? wu will do. where to? first stop... peru. vincent wu to katmandu. what's next? timbuktu. area code 212. so, timbuktu, katmandu, peru, and 212. all by half past 2:00. not a problem. [ female announcer ] need an expert? push a button. that's the human network effect. learn more at cisco.com/newways. phew! tdd#: 1-800-345-2550 if i'm breathing, i'm thinking about trading.

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crude oil is settling. it closes around 2:30 eastern standard. this is going to settle for open outcry. and that will be down more than $3. 4.41. you see that oriental overall market. concern on consumer strength in america. that's well below 70. that's a landmark for a friday. nielsen might be about to use some of its dominance in the world of measuring who is watching television. some of the biggest names in media and advertising are actually talking about teaming up, which is a pretty amazing thing in this business. to measure audience viewership across all media platforms, whether it's web tv or something else. and julia boorstin has the full story from los angeles. hey, julia. >> hi, erin. well, that's right. a major consortium is in the

works to measure viewership across all media platforms. media giants like nbc universal and disney as well as top advertisers like procter & gamble and at&t, as well as ad agencies like wpp's m group and star com media verse are all participating in talks. nielsen tv ratings dictate ad pricing and though nielsen measures online video viewing those stats aren't incorporated into its main ratings. this new consortium is looking to measure how people watch tv in competition with nielsen but also go far beyond nielsen's numbers. the new focus, on how people interact with content and ads online and on mobile devices. one source close to the discussion says this reflects dissatisfaction clients have with nielsen's monopoly. consumers watch an increasing amount of video online and on their mobile phones, so media giants under pressure from declining broadcast tv ads are eager to monetize these new viewers, and advertisers are anxious to reach them. >> it's an area of concern that

the right demo is not necessarily watching the advertisement on the television. so i think what they are trying to do is reach the right audience. but at the same time advertisers also want to have their advertisement next to the right context. >> immediate yo conglomerate ceos say advertising is stabilizing and expected to pick up in the fall, but erin, it seems the future really is online, giving these rivals good reason to team up to better understand and profit from this new market. back to you. >> thank you, julia. and coming up, free advice for the pay czar courtesy of our viewers. plus a look at some of the names on the u.s. market, not kidding, that are up more than 1,000% over the past few months. we'll tell you what they are. reading about washington these days... i gotta ask, what's in it for me? i'm not looking for a bailout, just a good paying job. that's why i like this clean energy idea. now that works for our whole family. for the kids, a better environment. for my wife,

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