the market right now is up about eight points, giving up most of those gains. two big items this afternoon, one, of course, was the auction of ten-year notes went off all right. top market cap, exxon. have a great afternoon. enjoy watching the health care. quick highlight on this market cap there, though, exxon at 337 is number one.

ge number three. apple comes out at 152. pretty amazing to look at that. exxon still clinging on to the top spot. there was a day it was citigroup dueling for number two. how times have changed. time now for the "closing bell." be sure to watch the president's health care speech, crucial for the markets tonight on cnbc. the new york stock exchange, we enter the final stretch on wall street with a mixed market. off the highs of the afternoon. hi, everybody, welcome to the "closing bell." i'm maria bartiromo. a mixed situation here on wall street. weakness in the oils and bank. we bring in matt nesto to talk about the action. >> the final hour, we've seen 50 points turn into a 10-point gain for the dow. yesterday we saw a

disproportional strength in the industrial group. that is continuing to be a theme. >> ge, one of the industrials, extending a big rally yesterday after that upgrade from jpmorgan. the investment banks actually higher, morgan stanley, gold man sachs. but the oil turning over today. oil prices higher, but the oil companies like exxon -- >> capital one, for example, getting an upgrade. that went very well. we're seeing bottom pressure coming in and chasing names like aig. it's back up leading the s&p today. go figure. >> it's interesting. i love to watch aig, the ups and downs of that company. unbelievable. under 1 billion shares traded so far. a look at the charts for you with the dow jones industrial average holding on to a gain, although way off of the highs of the afternoon, as you can see there. we are still talking about a 50-plus percent move in the s&p since march 9th. nasdaq up 30% just in 2009.

nasdaq today up 13 points. you're seeing real momentum in technology. certainly that has been a leadership group on the up side. >> let's talk about a couple of things here. we mention the upgrade of ge in two days. just to be fair, both jpmorgan and goldman sachs left about 100% and six months on the table before they went to buy. goldman raised their price target alongside of six other industrial stocks. they went to buy in the end of july. even then the stock had moved 100%. just fair disclosure, folks. one thing i want to show you about the marketplace here today, as we try and see if we can squeak out four days' gains, look at the outperformance of the small caps versus the large caps. it's almost a 40% outperformance during that period of time. the dow, you can see, strong. the russell is up about 5.5% during that period of time. 5% during that period of time. see a bit of a bit going on

there. let's talk industrials and what's working as a strul of those goldman price target increases. ge very strong. illinois tool works on the convention buy list. also, boeing strong. the company out saying we see growth in cargo coming next year. that's helping not only boeing, but helping u.p.s. and fedex. u.p.s. also helped by an upgrade by jpmorgan. aig is very strong again today. almost 9%. genworth, and citi, they think that stock is headed to 44. let's begin with mr. apple in midtown, scotty wapner. >> nasdaq off the best levels of the day. we've been outperforming the other major averages for much of this session. we're up about two-thirds of a

percent. technology stocks mostly to the upside. apple turned negative, down more than 1%. you know about the big event out in california. the new ipod announcements, the price cuts and suf. perhaps investors were looking for a blockbuster announcement. that's why the stocks moved lower when they really didn't get anything tremendously new there. google higher, cisco higher. moving moving into the chips base today. this is about the lows of the session right now, down 7.5%. downgraded over at credit swiss today. the stock's been fluctuating between positive and negative territory throughout much of the session. sandisk off deutsche bank upgrade on improving demand is what deutsche bank was talking about.

vivus pharmaceutical off to the races all day long. 76%. and starbucks a winner up just about 4% today. they actually said that 30 stores that were slated to be closed had picked up in sales much better than expected. they won't be closed. the stock got a nice bump on that as investors think that is a good sign for that company's performance. checkpoint off .75%. let's go to rebecca jarvis. >> thank you so much, scott. it's been a very tense day here at the energy trading floor today. a lot of traders caught offguard today when oil saw that 4.5% pop basically on dollar weakness, the dollar hitting the lows for the year as far as currencies go. traders will watch the dollar, but they also say it's a very tentative market right now. that's what ray carbono had to say. he's watching tentatively, he's not 100% certain directionally

on where this market is going to go. oil's been stuck in a technical trading range between 68 bucks a barrel and 75 bucks a barrel. when oil has made attempts to break through the $75 mark, it has not convictionwise done so. so what could decisively take it there? well, a lot of folks are saying they obviously are watching what opec will say and what will come out of its meeting. they'll begin meeting in a couple of minutes here now that the markets are closed and also that the ramadan holiday is essentially under way. so they will begin meeting. they'll talk about that. many suspect they'll leave output on change. leaving aside the question, really at the side, traders say they're watching the u.s. dollar. and that continues to be key here. not just as a matter of dollar weakness equates to oil strength, but as a matter of paper money weakness equates to people wanting to buy hard assets. hard assets like oil and like gold. rick santelli, over to you in

chicago. >> thank you, rebecca. that definitely is the theme for the gold market. and a theme in the treasury c complex. let's start with bills. we had $22 billion in one month bills. you can see the one-month chart of one-month bills. for nine basis points, we saw a demand that was the strongest demand for that bill auction in 7 1/2 years. 3 1/2 times more interest than there was paper. they could have sold 3 1/2 times the $22 billion and they would have satisfied the auction. now we move to ten-year notes. they had an auction. $20 billion and it went pretty well as well. which leaves the 30-year bonds, the long guy on the curve. ten-year yields have dropped back toward unchanged after getting to a 2 1/2-week shy, just shy of 353. as far as the buck, it continues to be the story that affects all sectors. and if you look at this chart, you can see that we've moved back above the 76 and 77.

we're still down on the day. we're still at one-year lows in the dow index. one-year lows against the euro currency. we'll have to continue to monitor how that plays out in those dollar denominating commodities. back to you. >> rick, thanks very much. rick santelli. we're talking more about this market as we see the dow industrials creep higher today. joining us to talk more about that is steven, chief market strategist at rockwell investments, and the river front investment group. what are you feeling here? volume on the low side. market, though, won't give up. a lot of money still on the sidelines. i think one comment from market participants that i spoke with yesterday said it all, and that was, yeah, we are expecting a bit of a sell-off at some point, but when it happens we're going to put money to work as a buying opportunity. that's the mentality. >> i think so. you want to think long-term strategic interest points in a market like this. does the market end the year up? we're looking at more is the

very well positioned strong firms. i think the market's going to begin to discriminate aggressively that will drive revenues in 2010. i think when the market is going to be discriminating in favor to drive revenue, which is not going to be every company. when you find those, you want to put them to work. >> ge has been the darling the last two days. two big upgrades. the truth 6 the matter is, we have two research calls that were five or six months at 100% late. >> i think the real thing you have to avoid as an investor is to feel like you missed it here. i think it's too much of a cautious bell out there. the money we manage is make sure we have a good dose of cyclicality in the market. we participate and ge is one way to do it. we don't own ge, but up 50%.

probably an extreme low under extenuating circumstances. the nationalization of the banking system. i think it's dangerous to draw upside from those loans. >> the beige book really describing the economy as stabilizing. is that the way you see it? and is it a global story? because the u.s. came into this recession first, is it going to be the first to come out of it. what about having your money all around the world. >> that's the key. i mean, it is not the first to come out of it. we're seeing that in a lot of developed nations. i think germany and spain have both come out of recession. in the end, if i'm a retail investor, how do i account for the growth engine of the world no longer being the u.s. they need to account for a weakening dollar. that's my number one cue thing in my portfolio. >> how do you play that? >> i think you have to be global. we have international developed stocks like in the e-book. we have almost 15% in the emerging markets. and commodities are also

important. oil going up, but oil stocks not going up. that's because commodities are different. >> and you mentioned the dollar. i wanted to bring in that as a topic. everybody's looking at the dollar weakness today. that really can help our multinationals and anybody who owns anybody doing business overseas as much as our buying power gets weaker, our profitability power goes way up. >> the weaker dollar is a glass half full aspect. we're going to import less, and obviously that will help in terms of the current economy. but you see the globalization issue there as well. when you're re pa tri atting those at a higher exchange rate, you have to get used to the fact that the rest of the world exists. and they're going to have to diversify globally. china came through probably the most importantly. america right around here, beginning of next quarter, we're going to go positive economic growth. that being said, growth in the portfolio, the u.s. is going to grow slower. we're going to have frugal consumers.

capital market is recovered but not quite health ri. >> what does the portfolio look like? how much of my money do i want to be exposed to asia, where obviously the growth levels are? >> you want to get as high as you can. right now looking at probably 15% to 20% global. that's probably on the light side. from a long-term investment perspective, get that higher. the u.s. is about 43% of the globe. you want to get as close to that, you know, 35% to 45% that you can, depending on what your risk areas are. >> think about it, if you're an investor in the uk, you're used to putting 80% of your money out of the uk, likewise in japan and switzerland. we have to get used to that in the u.s. we have currently 45% to 50% of in our most aggressive portfolio in non-u.s. stock, international emerging markets in commodities. >> great to have you on the program, as always. we appreciate it. we've got 45 minutes before the closing bell sounds on wall street. not a bad day.

mixed market. as you look at all of the sectors for the dow industrials, holding on to a double-digit, four points higher. >> up next, tick by tick by tick as we say. gold is all the rage. you know what? this is secret metal out there that's even more interesting that nobody's talking about. we're going to give you the inside scoop on that one coming up. >> we're talking about aig. former chairman and ceo, hank greenberg drops by. an exclusive interview. where he thinks where we are in the economic cycle today at 4:00 p.m. and we'll get his thoughts on aig. >> there are the most active stocks at the big board today. qa [ engine revving ] [ engine powers down ] gentlemen, you booked your hotels on orbitz. well, the price went down, so you're all getting a check

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let's look at the latest upgrades and downgrades. the jetblue upyaded to buy with an $8 price. mylan downgraded from average from buy.

vicarus has reduced from $14 to $17 citing management concerns. that is just not nice. this after the drug's cfo left the company after three months. only three months on the job. casino operator winn upgraded to perform from underperform by open heimer. they're hiking their price target almost double because the company's growth companies and prospects for an ipo in hong kong. >> i'm excited about this next segment actually. searching for opportunities. last week warden said gold would hit $1,000. this week it did. one commodity he says is actually beating gold and keeping investors really attentions focused on that. breaking down the charts right now in our weekly "tick by tick," nice call on gold there, jordan. >> thank you very much. >> did you put new money to work in gold right now? >> no, we wouldn't.

gold has only closed above $1,000 twice in history. it's not anything surprising that it's struggling up around $1,000. we still like the upside. it will chop around a bit. >> you've got another commodity on your radar. what is it? >> yeah. of course, lead has exploded high. as much as gold has done well, maria, and we think it will continue to do well, the market has outperformed the gold market is silver. silver's an area to keep an eye on. as we can see here, when you look at the gold/silver ratio, this is a rain trade over the a decade. and it's heading to the down side, which to say silver is outperforming gold. we don't think it's done. we think the high here is significant. as long as gold goes lower, if you like gold, you have to like silver even brp. there's a bit of noise up around $16, $17 at silver. last year it bottomed there 30 to 40 times.

gold at $1,000, silver at 16 to 17. once it punches through it, silver has more upside than gold. >> you talked a little about a correction coming in the autumn months. do you want to be putting money to work here today or get a chance to own silver and gold at better prices? >> the correction, much like it was in the month of june, the correction has been much milder than one would expect. 5% in the month of september. we're starting to gain it back. beyond that, bigger picture, the signs are still constructive. coming out of europe, the signs the charts are breaking to the top side. as we look at the dax here, while the u.s. stock market is trying to make new highs, the dax is starting to do it. not only that, the dax itself, this market is starting to outperform the u.s. market just like it did back in '03 to '07. the fact that the european markets are catching a bit and the ftse was exploding today,

it's a good sign for the stock market regardless of the correction in september we're seeing. we still think stocks go higher into the end of the year. >> interesting that you would look at the dax and think that is actually a good sign even for the u.s. market. let me move on to reits real investment trusts. people worried about the commercial real estate. >> this is the epicenters of the problem. banker has resolved itself in terms of looking at the equities. looking at the reits, the bigger picture into the end of the year, there's upside here. what we're starting to see is the market is trying to form some kind of base here. it's even starting to look like it's outperforming the overall broad market. now, one could make the argument that back here they tried to do the same thing. what differ yen yates now is price last year never confirmed. here, price is starting to confirm. so what we're suggesting here is that the reits market is on the verge of breaking to the top side. we like the underlying sector.

that ultimately has got to be a good sign for the equities at the end of the year as well. >> what would get you some cautious on the u.s. market? we're talking about a move of 50%? better than 50% since the lows in march? 128% higher on financials alone. any of these valuations concern you? >> no. we came a long way from where we were last year. we're still significantly below in percentage terms where we were 12 months ago. what would we see. the question we always ask is, it's not about where are you right, but where are you wrong. if we're wrong in the bullish end of september, we'll watch the bond market to see if it catches an aggressive bid. global markets, china, india, russia, europe, stop outperforming, technology, stops outperforming. none of these things are happening. if we start to see those signs, we'll reverse our trajectory pretty quickly. in fact, the right now the times are still to the top side. >> you want to end here on wheat.

you talked about gold and silver. >> what's fascinating about this is so many bubbles last year that burst are starting to recover. there's one sector of the market that's not recovering. you had bubbles and bubbles have burst. this is an area like the wheat market, which is still very bearish. it's interesting, we had big moves in wheat, in the '70s, '90s. both times they corrected. we've seen that here. but we don't think it's done to the down side. there's implications here. wheat, like corn, to the down side, remember, not 12 months ago there were food riots around the world because of higher food prices. if you're concerned about inflation, if food is a sub component of that, it's got economic implications. we think people should pay attention to the grains. >> good to talk to you. i want to point out, jordan kotick's firm, grant associates, out with a report saying as the dust settles in u.s. fixed income, barclays capital emerges

as a leader. barclays capital ranks number one in the market shares. number one in overall service quality in each of the component categories, which means sales quality, trading quality and research quality. i mention it, because one year ago, barclays acquired the lehman brothers assets. i just came back from their trading floor, amazing the prices that barclays has in the united states. >> that was a prime piece of real estate in times square, the video boards outside and the whole thing. >> the signs went up pretty quickly in times square. 25 minutes before the market closing. >> the dollar is at the weakest level in a year. is the dollar going to stage a comeback here today? is its weakness good for a global recovery, u.s. recovery? lots of answers coming your way. "closing bell" -- i'm rhyming

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widely held shares, it is a mixed market in terms of financials. citigroup one of the mostly widely held stocks out there. down on the session. bank of america, flat. the others as you can see higher on the day.

>> interesting thing that we're tracking here today, the currency markets. we talked a lot about it. equities are gaining ground. the dollar continues to spiral, hitting fresh lows for the year against the euro and the pound, with risk really appetite, if you will, remaining a big driving force in the currency market. joining me to discuss the dollar's direction is mark chandler, and rebecca patterson, head of global forex commodities. rebecca, you're the away guest, if you will, so we'll begin with you here today. is the downtrend going to continue here, and if so, or not, why? >> i think it will continue here. i think the dollar's going to weaken further. and it really is about risk appetite, as you said. as long as the global economy continues to improve, and i think with all that stimulus, and the inventory cycle, that's probably a yes for now, you're going to see investors getting rid of their t-bills, getting rid of their cash and looking for better returns and better yields elsewhere.

that means overseas and that means dollar selling. >> what is your six-month target on the dollar index? we're at 77 today. >> honestly, i hate the dollar index. mainly because it's not a proper reflection of the dollar's trade partners. it's a bloomberg creation, which is a benchmark. but it gives us a high weighting towards the euro. i prefer to talk about euro dollar. euro/dollar, our target this year for a top had been 145, 147 by september. we're pretty much there. i think after that, you could have more gains. we could see 150. but it will be a slower grind. if you thought policymakers in europe screamed last year, when euro/dollar rose above 150 and they had growth, think about what kind of noise they're going to make this year if they're above 150 and growth is going to be zero until early next year. they can't afford it. >> the weekend currency, like myself, we love the dollar index here, just for the record. but i agree, your point is well

taken. mark, talk to me here. are you also looking for continued dollar weakness? >> i think very short term. rebecca's forecast up to 150 is not that big of a deal in the foreign exchange market. we're talking a couple of cents. people like rebecca talk about risk on trades, people taking on more risk, they sell a dollar. yet many people tell us, like stiglits, pimco tell us the u.s. is a high-risk venture right now. both sides can't be right. either the dollar is big risk, yet when we sell a dollar, we're reducing our risk. it's very convoluted thinking. there's a good explanation why each direction it goes in. we're at the tail end of what will be a pullback in the dollar that really began in march. i'm looking for a little more room like rebecca is. then we get a stronger dollar recovery. >> let me just, you know, all due respect to nobel laureates, the u.s. dollar is still the currency of choice. >> but there's people like

warren buffett say the days of the dollars are numbered. i don't agree with that at all. we've seen three months, or six months of the dollar downtrend. later this year we get strong growth. >> rebecca, what do you say about all that? >> i think there is a chance of that. that's why i'm focusing on selling the dollar against currencies that i think will do well if we don't see this capital. i'm focusing on asian currencies. i think those currencies will stay strong even if the u.s. economy does well. i think those currencies hold their own. and focusing on commodity currencies. if we have a good u.s. story, better than expected u.s. growth, that's only good for commodity demand. i'm looking at currencies like the canadian dollar, the norwegian crown, they've become popular trades. for good reason. it's fair to stick with them.

>> final 30 seconds. >> i think that talk about commodity currency, gets us to focus on trade. i think the driver of currency does not trade flows like commodities. it's really about capital flows. we get capital flows into the u.s., diversifying into china or brazil is not a workable solution for most americans. these currencies are very restricted. that's why they're not going to replace the dollar anytime soon. i say stick to the greenback. >> mark, thank you. rebecca, appreciate it. thank you for a good and hearty chat on the dollar. and the dollar index, a little clarity there as well. the dow, up still about 35 points on this session. about .3%. >> four days and counting. the oils are down. technology names are down, as well as a handful of retail and financial services. really a mixed market. you can't say overall strengths. but you've got to believe this is a victory seeing that we're continuing to see the dollar.

is thinking long term the approach? is there a real case to be made for the short term? we're going to check on both next. i've been growing algae for 35 years. most people try to get rid of algae, and we're trying to grow it. the algae are very beautiful. they come in blue or red, golden, green. algae could be converted into biofuels... that we could someday run our cars on. in using algae to form biofuels, we're not competing with the food supply. and they absorb co2, so they help solve the greenhouse problem, as well. we're making a big commitment to finding out... just how much algae can help to meet... the fuel demands of the world.

the market up 26 points. we'll look back at what happened since the lows in march, march 9th, i guess. interesting numbers here. the market is up in terms of market value by $3.13 trillion. financials in terms of market value, $820 billion in gains. just in financials, just since march 9th. >> one thing, too, we look at the cap weight the indexes, which is basically the s&p 500, not the dow, and that is a big thing. we talked about some of the leadership groups. yesterday was a great example. some of the smaller weighted sectors. you need the financials to lead and move the market. now that they're a heavyweight again, they were sort of a middling weighted sector, now they're back on top again. >> for a little while, the financials represented, what, 35% or so of the s&p 500. it was an enormous number. maybe got too big. and then came down with the consolidation and from firms

closing down. but we're inching up there again. >> technology still the largest weighted group with about 18.5%. you can see from rich's fine work, what, a -- >> $638 billion. >> $638 billion move. you know, a you huge move. financials with the giant move have moved from, i think it was fourth or fifth place up into second again. >> unbelievable. more than $3 trillion in market value just since march. we've got the financial crisis putting short-term thinking in the spotlight. now there are calls for change. the institutional investors need to focus on the long-term. with me, two business leaders called to action, john wilcox. at carlisle senior adviser, charles. welcome, gentlemen. >> glad to be here. >> you want to have a long-term

strategy in place, and you want to really, as an investor, i agree, think long term. and then you've got the quarterly earnings reports, and you've got the analysts pressuring management to give them some kind of guidance. and suddenly along the way you get that short-term thinking coming on board once again. and it's dangerous. john? >> you're absolutely right. we've all been stuck in a rut of chasing high returns. and thinking about the next quarter. it is a problem that we've been analyzing for a good five years. everyone's trying to figure out not who to blame, because we're all to blame, but how to get ourselves out of this squirrel track that we're in. >> how do you get out of that, charles, when you've got so much pressure coming at you every quarter, on a short-term basis, to make the number, beat the number, you've got to get out of the short-term thinking. people want guidance.

>> the whole point of the statement is that if we want the corporate executives and the corporate boards to think longer term, we've got to get some change in thinking on the part of their big shareholders, the institutional shareholders. because right now that's a big disconnect. as you say the pressure from the shareholder base is just the opposite. it's really for the quarterly and most of the year, rather than multi-year thinking. and, you know, one of the ironies here is the changes in proxy rules are designed to give more power to shareholders, and to the extent that that encourages even more short-term thinking, we're working against ourselves. the whole point of the statement is to come up with ideas how to change the incentives among the large institutional shareholders. >> so are you saying that companies should not be given short-term guidance? what are the solutions here? >> it's not whether companies should be giving short-term guidance or not. i think that the real point of this statement is how you change the thinking on the

institutional shareholders themselves. some of the ideas there are to change some of the financial incentives. because the market responds to financial incentives. the statement talks about tax policy, where you could have -- you already have one tax break that's lower at one year for long-term gains versus short-term. but you could build on that principle and have even lower rates for longer holding periods as an example. there are some other proposals like that, there's a list of them in the statement. the is to change the incentives on the part of some of the institutional investors so they would have more incentive on their own to think long term. >> maybe. but john, at the same time, investors want answers. they want reports every quarter to see how their money is doing, right? here's one interesting part of the trading behavior that i want to pass on. a figure raise the in the report says in 1990, the average holding period of a stock on the new york stock exchange was 26

months. now it's less than nine months. there you go. people are, you know, turning over in nine-month periods. >> you're absolutely correct. this is what we're trying to change. we're trying to change the expectations, we're trying to change human behavior here. this is not -- the aspen statement is not a finger wagging exercise. it is not a blaming exercise. it's an effort to try to break a cycle that involves all of us. when you talk about shareholders, you are also talking about you and me, because it's our money that is ultimately under management by these large institutional shareholders, even hedge funds, that are blamed for being short-term in their outlook. individuals chase returns in the same way that they -- that their funds do. so we have to change the way we think about this, and focus on

long-term retirement objectives. >> so what do you say to a guy like carl icon, not to pick on carl icon, but someone who, you know, is an activist and investor. who believes entrenched managements often cite the pursuit of long-term goals as a crutch to avoid making difficult changes that would help the company shareholders and everybody else over the near term. what do you say to him? >> i think shareholders are a lot smarter than to -- if it's true, that the management of the company is using long-term excuses for underperformance, then icahn will get their vote. but if it's just an effort by icahn to profit, then the shareholders are smart enough to figure that out. >> all right, gentlemen, great conversation. it really is an important debate and we appreciate your time today. thank you very much, gentlemen. meanwhile, we are in the final stretch, 20 minutes before

the closing bell sounds. the market higher by 40 points on the dow industrials. the nasdaq also holding on to the double-digit move, matt. >> steve jobs, out in public today. there he is. with a victory walk with his newly implanted liver. >> looking good. looking good. >> lean and mean and ready to introduce a new machine. not really. coming out with a new version of itunes and new operating system. but no hardway. maybe the market wants more to justify stocks that's moved 100% in the short term. after the bell, joining me for an exclusive with bill and melinda gates. why they think reforming the education system is a smart innovation. and talk about technology innovation with microsoft co-founder bill gates. coming up 4:00 p.m. right here. in these turbulent times,

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welcome back.

let's go "under the radar," looking at some of the stocks moving today. company boosted full revenue forecast as a result of the stock is up 2%. casey's general stores, a profit. up 54%. the company made $44 million. it beat wall street estimates due to higher gasoline margins and lower expenses. and automotive parts and services retailer pep boys, up 42%. revenue short of wall street estimates, however. the stock loses 5%. it's time for the "fast money" "final call," apple up over 100% so far this year. down a little bit today. is it time to take profits or should you be placing bets now that the version of the ipods and itunes have been unveiled.

weighing in on said apple. >> how's it going? >> what do you think? as you see the market, they didn't get the hardware surprise, no beatle news yet coming out of there. steve jobs, we knew he's walking and talking and back involved again, but don't we need a little something? >> well, they're known for their surprise factor. apple's always been the company of surprise. they've been innovators since 1976. if you bought this stock between july of last year and today, you're in a profit. and i guess going into this, there was a lot of expectations for this stock. in the options market, implied volatility, which is the gift option, it was ten points greater than where the stock was trading at, meaning they expected a huge move. it was actually 50% greater than volatility was at. it was a huge disappointment. they didn't get the beatles news. no new hardware. the focus seems to be on the nanoproduct. if you look forward at apple's earnings projections, they're not growing at 100% or 70%.

they're looking to grow on a calendar year of about 11% and then to 18% in 2010. the bottom line is, i think the stock's a little overdone here. i think long term, yeah, it can continue to move higher. but from here i think we pull back from 165 to 160. i think that's where investors need to look at, protecting some of what they've got on the table right now. >> interesting. maybe their new trend is going to be the surprise the other way, to the down side. >> it could be. here's the deal, unless they start to come out with blockbusters, they do have some competition there. matt, they've got a 73% market share in the music player space. that's a nice thing to hold on to. as other companies come into the space and begin to innovate, nokia is one of them potentially, microsoft, and i know they downplay all that, if they start to eat away at that market share, the market could be to the down side. you've got to look at relatively -- at your relative position to where you were versus where you got in. up 110%.

it's a little overbaked here. >> so you're looking at 165, we're talking about $170 stock here. that's not much of a dip for looking for an entry point. >> in the near term, yeah. i think, matt, the stock has a lot of fans. if you look at the charts technically at $165 and then at $160, at least in the near term, as long as we don't see anything major happen in the overall broad market, that's the kind of level that i see apple retracing down to. right now, a lot of people are playing these tight movements, these tight ranges. apple seems to be -- seems to have a lot of support down at $165, and then at $160. one of the ways investors can take advantage of that, if they don't want to wait for the pullback, they can wait for the puts in september. they can collect about $1.30 or $140 to do that and get paid to buy the stock essentially. >> is there a better alternative ourt there than apple if you want to play the whole handset craze? >> to be honest with you, what

i'm doing right now is looking at the broader based indices. i've been focusing on gold and silver. tech has had a great run. but right now i just don't know where we go from here. i think going into this season, obviously you've got a lot of retail numbers that are going to affect how apple does. a lot of the other tech sectors as well because they're kind of the secondary recipients of people spending. look at the broad indices. you're not going to get the big surprises you might get in a single stock like apple. maybe look at nasdaq, nasdaq 100, triple q are something like that. >> thank you very much. by the way, on full-time "fast money," after a 7% runup today in the start of the football season tomorrow night, "fast money" has a first on cnbc interview with the ceo of under armour ua. and fall trades in the regional banking sector. melissa and the gang are alive at 5:00.

how about it? >> ten minutes away from the close. >> and we are still higher here today. looking to close in four days' of gains. dow is up 58 points now. 0.6%. >> beatles, anticipated rock band hitting stores today. which company stands to profit from this potential video game blockbuster. these days every penny counts with everything you buy. every head. every bite. every gallon. every shoe. every book. every cereal. well, maybe not every cereal. but every stem. every stitch. every tune. every toy. pretty much everything you buy can help your savings account grow because keep the change from bank of america rounds up every debit card purchase to the next dollar and transfers the difference from your checking to savings account. it's one of the many ways we make saving money in tough times a whole lot easier.

with the 55-point gain in the dow, the most widely held stocks here today. home depot, walmart both weaker. you can see some of the tech names like hewlett-packard and cisco along for the ride. microsoft, no change. intel, ibm and apple both down. that also hurts. google, you want to participate, they tell me, maria, when the market is rising. >> we've got a flat showing in some of these guys. i understand what you're saying. the beatles rock band, one of

the most talked-about video games in years. a look at the impact the game could have on the video game stock, julia. >> well, maria, sales of music video games have really suffered. down by nearly half this year compared to 14% overall decline in video game sales, as cash-strapped consumers have bought add-ons for games they already own instead of going out and buying new games and new controllers. now viacom is turning to the beatles to boost its rock band video game, paying up to $50 million for music rights. it would sell for $60. electronic arts is distributing the game. its opportunity is limited. it's viacom that needs a big hit to justify it. >> it's going to be difficult for viacom to sell enough units in the near term to break even

on the franchise, and the investment they've made. so while this may be a game that sells millions of units on the top line, it's going to be very difficult to actually recoup the investment that they've made. >> viacom is trying to turn the tide in the battle with gay tar hero, which is the leader in this space. the real winner in this video game is the beatles. between their tapes from the video game which could be up to $50 million, plus the fact that emi is taking this opportunity to re-release their albums, it's expected to bring in 1.6 wlds in revenue this year. pretty impressive. >> really impressive. julia, thanks so much. the closing countdown coming up right after this short break. big numbers. >> $1.6 billion for -- unbelievable. after the bell, white house communications director anita dunn is going to tell us whether obama will insist on the public option tonight when he tries to resell the health care debate. be sure to watch live

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